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Scale Your Brand

Scale Your Brand

Matt Gilhooly 132 Episodes Aug 22, 2026

Scale Your Brand is a podcast that provides actionable advice for entrepreneurs, freelancers, and business owners looking to grow their brand. Each episode offers simple, easy-to-follow strategies to help listeners scale their business and reach more customers. Hosted by Matt Gilhooly, the show focuses on practical steps for long-term success.

Episodes

Strategic Frameworks for Hiring, Onboarding, and Leadership Management Episode-148
Strategic Frameworks for Hiring, Onboarding, and Leadership Management Episode-148 Aug 22, 2026 36:17 Build a stronger organization with smarter hiring, effective onboarding, and scalable leadership systems. In this episode, we explore structured culture-fit interviews, recruitment red flags, systematic delegation, and the real financial cost of hiring employees. Learn how founders can move beyond personal capacity by creating professional systems for team management and organizational growth. We
Mastering Cash Flow: Strategies for Business Liquidity and Growth Episode-147
Mastering Cash Flow: Strategies for Business Liquidity and Growth Episode-147 Aug 20, 2026 33:29 Strong cash flow is the foundation of a financially healthy and growing business. In this episode, we explore practical strategies for improving liquidity, managing incoming and outgoing funds, automating collections, and encouraging faster customer payments. Learn how AI-powered cash flow forecasting can help businesses anticipate financial needs, plan for different scenarios, and make smarter de
Growth Dynamics: Acquisition, Retention, and Scalable Hacking Strategies [Episode-146]
Growth Dynamics: Acquisition, Retention, and Scalable Hacking Strategies [Episode-146] Aug 18, 2026 37:31 Discover how businesses can accelerate revenue by balancing customer acquisition with strategic retention. In this episode, we explore growth hacking, customer lifecycle management, contact scoring, upselling, cross-selling, and AI-powered targeting strategies designed to create scalable growth. Learn why retaining existing customers can be more cost-effective than acquiring new ones, and how metr
Essential Growth KPIs for Scaling Small Businesses [Episode-145]
Essential Growth KPIs for Scaling Small Businesses [Episode-145] Aug 14, 2026 57:22 Discover the essential metrics and technologies small businesses need to scale sustainably in 2026. In this episode, we explore critical growth KPIs including cash flow, liquidity, Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC), and burn rate. Learn how data-driven financial decisions can improve resource management, protect business stability, and support long-term growth. We also
Guerrilla and Affordable Marketing Strategies for Small Business Success [Episode-144]
Guerrilla and Affordable Marketing Strategies for Small Business Success [Episode-144] Aug 12, 2026 42:08 Discover how small businesses can compete with larger brands without massive marketing budgets. In this episode, we explore affordable and creative strategies including guerrilla marketing, social media, user-generated content, referral programs, AI-powered marketing, and Google Business Profile optimization. Learn how authenticity, customer relationships, CRM systems, strategic alliances, and fre
Small Business Financial Management and Strategic Budgeting Guide [Episode-143]
Small Business Financial Management and Strategic Budgeting Guide [Episode-143] Aug 9, 2026 01:03:53 Master the financial fundamentals every small business owner needs to build a profitable and sustainable company. In this episode, we explore strategic budgeting methods, including zero-based and incremental budgeting, and explain why understanding fixed and variable costs is essential for calculating break-even points and setting profitable prices. Learn how cloud-based accounting improves financ
The Entrepreneurial Engine: Automation Tools and Motivational Dynamics [Episode-142]
The Entrepreneurial Engine: Automation Tools and Motivational Dynamics [Episode-142] Aug 5, 2026 38:23 Discover how successful entrepreneurs combine smart automation with the right mindset to build scalable businesses. In this episode, we explore the best business automation tools for streamlining marketing, workflows, customer management, and daily operations. Learn how platforms like Zapier, ActiveCampaign, and AI-powered solutions save time, increase productivity, and support business growth. We
The Entrepreneur's Blueprint: Habits for Sustainable Business Success Episode-141
The Entrepreneur's Blueprint: Habits for Sustainable Business Success Episode-141 Aug 3, 2026 38:42 Success in business isn't built overnight—it's created through consistent daily habits, smart financial management, and intentional self-care. In this episode, we explore the routines that help entrepreneurs improve productivity, manage time effectively, maintain financial discipline, and avoid burnout. Learn why regular bookkeeping, separating personal and business finances, deep work, and focuse
Sales Operations KPIs and Revenue Process Scaling Guide Episode-140
Sales Operations KPIs and Revenue Process Scaling Guide Episode-140 Jul 30, 2026 20:47 Learn how high-performing companies scale revenue with modern Sales Operations and Revenue Operations (RevOps). In this episode, we explore the essential KPIs that drive predictable growth, including win rate, pipeline velocity, sales cycle length, forecast accuracy, and conversion rates. Discover a practical framework for scaling sales processes through customer journey mapping, CRM optimization,
Mastering Product-Led Growth and Customer Retention Strategies Episode-139
Mastering Product-Led Growth and Customer Retention Strategies Episode-139 Jul 28, 2026 44:44 Discover how successful B2B partnerships are built, managed, measured, and transitioned. In this episode, we explore how to create compelling partner-focused value propositions, establish strategic alignment, and build trust through effective governance. Learn how KPIs can measure financial returns, operational efficiency, engagement, and partnership performance. We also examine collaborative inno
Strategic B2B Partnerships: From Proposition to Exit Strategy Episode-138
Strategic B2B Partnerships: From Proposition to Exit Strategy Episode-138 Jul 27, 2026 54:15 Discover how successful B2B partnerships are built, managed, measured, and transitioned. In this episode, we explore how to create compelling partner-focused value propositions, establish strategic alignment, and build trust through effective governance. Learn how KPIs can measure financial returns, operational efficiency, engagement, and partnership performance. We also examine collaborative inno
Mastering Corporate Strategy and Professional Service Growth Episode-137
Mastering Corporate Strategy and Professional Service Growth Episode-137 Jul 26, 2026 54:42 Explore how professional service firms and B2B organizations can align corporate strategy with modern digital marketing to achieve sustainable growth. In this episode, we examine research-driven niche targeting, digital optimization, educational content, lead nurturing, and three-stage marketing funnels that move prospects from awareness to final selection. We also explore corporate-level strategi

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