From Click to Client: Brand Messaging, Website Marketing and StoryBrand Strategy
This podcast helps coaches and consultants turn their websites into client-attracting machines. Host Kris Jones, with 23 years of experience crafting stories for brands like Nike, shares strategies on brand messaging, website marketing, and the StoryBrand framework. Each Tuesday, she is joined by marketing experts such as Donald Miller, Shira Gill, and others to provide actionable advice. The show aims to fix the disconnect between a business's story and its ideal clients, preventing them from clicking away to competitors.
Episodes
Ep. 81 | The Brand Positioning Work Most Owners Skip, with Charles Lee
Brand positioning is the work most business owners skip, and it is why years of good execution stop producing. Charles Lee, founder of Ideation and author of Design Your Good Life, shares the three questions that clarify what you want to be known for, and why a clear value proposition changes everything downstream.Connect with Charles Lee: grab Design Your Good Life at charlestlee.com and follow h
Ep. 80 | The Real Business Growth Strategy Is Managing Energy, with Debbie Heiser
Your website conversion strategy and sales messaging are solid—but something's still blocking clients from hiring you. Debbie Heiser spent 20 years in corporate before building The Lit Up Life around one fundamental truth: subconscious beliefs and identity patterns quietly sabotage even the best business growth strategies. In this episode, we dig into the invisible blocks that stall coaches an
Ep. 79 | StoryBrand Your Coaching Business: Turn Your Website into Your Top Sales Employee with Mindy Shotwell
StoryBrand website copy is the difference between a coaching site that converts and one that just exists. In this episode, I work live with leadership coach Mindy Shotwell to build her website wireframe using the StoryBrand messaging framework. You'll walk away knowing exactly how to position your message, lead with your client's problem, and turn your website into a real sales tool.Meet M
Ep. 78 | How Heidi Allsop Used Website Marketing to Fill Her Calendar
Most coaches invest in website marketing and wonder why prospects never book. Heidi Allsop had a polished website, years of experience, and zero leads. The problem wasn't her credentials—it was her brand messaging. In this episode, hear exactly how she rewrote her website copy using a proven messaging framework and filled her calendar. Book a Money-Making Messaging Call: https://go.reddoorstor
Ep. 77 | Why Business Owners Avoid Video And What It Costs Them with Kirsten Graham
Most business owners know they should be creating video—yet something keeps them stuck. In this episode, video strategist Kirsten Graham reveals what's really behind that resistance: it's not confidence, it's messaging. Learn how fixing your story and effective sales messaging makes video inevitable, and what that hesitation is costing your client pipeline.Meet Kirsten GrahamKirsten lo
Ep. 76 | What a StoryBrand Website Actually Looks Like - Real Examples
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesIf you have a website and you're not getting clients from it, the problem is almost never the design. It's the message.In this episode, I walk you through a real before-and-after website transformation with my client Heidi Allsop of Heidi Allsop Coach
Ep. 75 | How to Use Storytelling to Close More Sales with Neal Foard
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners think storytelling is about being a good communicator. Neal Foard would tell you it goes much deeper than that. After 30+ years crafting persuasive messages for brands like Toyota, Budweiser, and Lexus, he's learned that the stories y
Ep. 74 | Donald Miller Called This “One of the Best StoryBrand Websites”—Here’s Why
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoorstories.com/free-resourcesMost business owners don't realize their website is telling the wrong story. Not because the website copy is bad, but because it's about them instead of their client.Why did StoryBrand founder Donald Miller single out this website as exceptional? In t
Ep. 73 | From $8K/Year to $8K/Day: The Growth Hack Behind It with Steph Weibring
Steph Weibring went from $8K/year to $8K/day by rewriting her service business growth strategy. In this episode, discover the message development and dream client strategy that transformed her website copy and closed more high-ticket clients. Learn the narrative marketing framework that works for coaches and consultants building six-figure businesses.Meet Steph WeibringSteph Weibring is a mother o
Ep. 72 | The Storytelling Secret Behind High-Converting Websites with Mark & Katie Adams
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost service providers have had a website for years and have never gotten a single client from it. If that's you, you're not alone, and it's not your fault. The real problem isn't your design. It's your story.In this episode, I'm shari
Ep. 71 | How AI Follow-Up Is Closing More Clients (SMS + Voice AI) with David Asarnow
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf you're getting leads but not clients, the problem probably isn't your offer. It's what happens after someone raises their hand.I sat down with David Asarnow, founder of Business Nitrogen, who has helped his clients generate over $750 million in
Ep. 70 | 5 Real StoryBrand Website Examples That Get Clients (2026)
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesMost visitors decide whether to stay on your website in about five seconds. If your hero section doesn't immediately tell them they're in the right place, they're gone before they ever read what you actually offer.In this episode, I walk through five real cli
Ep. 69 | StoryBrand Your Coaching Business: Getting Started as a New Coach with Mindy Shotwell
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if the real reason your coaching business feels hard is because your message still feels fuzzy? In this episode, I sit down with Mindy Shotwell as she works through the early stages of building her coaching business using the StoryBrand framework. If you
Ep. 68 | How to Write a Signature Story That Gets Coaching Clients with Rachel Feldman
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf your website feels like a digital brochure instead of a client-converting tool, this episode will shift how you think about story forever.In this conversation with Rachel Feldman, I break down what a Signature Story really is and why it’s the foundation of
Ep. 67 | Enneagram for Leadership: How Founders Can Align Teams and Lead with Confidence with Ali Dunn
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesStrong leadership starts with the same foundation as great brand messaging — understanding what motivates people, not just what they do. In this episode, leadership coach Ali Dunn applies that same StoryBrand clarity to your team: when your people understand
Ep. 66 | How To Sell Anything Using the StoryBrand Soundbite Strategy in 2026
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver freeze up when someone asks, "What do you do?" You're not alone. 82% of coaches fail in their first year, not because they lack talent, but because nobody understands their message. In this episode, I'm breaking down the StoryBrand Soun
Ep. 65 | If You’re Not Seen, You’re Not Hired: The Authority Shortcut with Christine Blosdale
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you really good at what you do but still feel invisible online? If clients can't see you, they can't hire you. I sat down with Christine Blosdale, the Expert Authority Coach, to talk about why so many talented coaches and consultants stay hidden a
Ep. 64 | Why You're Ashamed of Your Website (And How to Fix It) with Gabriel Flores
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesAre you secretly embarrassed to send people to your website? You're not alone. Most service providers know their site isn't working, but they don't know how to fix it. In this conversation with Gabe Flores on the Shades of Entrepreneurship podcast
Ep. 63 | What's Really Blocking Your Coaching Sales (It's Not Strategy) with Kanika Vasudeva
Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver feel like you're too close to your own business to see what makes you truly special?I sat down with Kanika Vasudeva, an Akashic Records expert who helps coaches shortcut their way to consistent $10-15K months. What she shared about money, purpose, and
Ep. 62 | Close More Discovery Calls (Without Being Salesy)
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver finish a discovery call feeling great, only to hear "let me think about it" and then... crickets? Most coaches and consultants lose clients on these calls because nobody taught them a structure that makes it easy for people to say yes.I'm s
Ep. 61 | Build Visibility Without Posting Daily with Kylie Kelly
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if growing your business didn’t require posting every day or fighting algorithms, and visibility actually came from real relationships instead of endless content creation?In this episode, I sit down with Kylie Kelly, a business strategist who helps femal
Ep. 60 | The Only Story You Need with Uriah Guilford
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you could ditch the content hamster wheel and attract clients with just one story?In this special replay from The Productive Therapist Podcast, I sit down with host Uriah Guilford to unpack why most service providers are overcomplicating their marketi
Ep. 59 | How to Ditch Burnout & Build Freedom with Kym Tolson
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you could run your business from anywhere in the world? Kym Tolson, The Traveling Therapist, went from burned-out clinician to living full-time in Airbnbs while running 15 income streams. In 2018, she made the leap to a fully online practice and never
Ep. 58 | 5 Website Traps Costing You Clients
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIs your website silently pushing away the clients who need you most? You've invested in a site that looks perfectly fine, but the leads just aren't coming. It's not you. It's the invisible traps your website has fallen into.In this episode, I&
Ep. 57 | Declutter Your Marketing and Get More Clients with Shira Gill
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you could do less marketing and actually get more clients? In this episode, I sit down with organizing expert and bestselling author Shira Gill to explore how she's applied her minimalist philosophy to business. Spoiler: she quit posting on Instag
Ep. 56 | Stop Being Everywhere: Let Your Website Do the Selling with Sarah Glenn
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesWhat if you didn't have to be everywhere to grow your business? In this conversation with Sarah Glenn on the Brand(ed) Podcast, I'm sharing why most service providers are burning out on scattered marketing when their website should be doing the heavy
Ep. 55 | How To Sign High Ticket Clients Consistently With Fope “Fopsy” Nkwocha
🥳 Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesEver feel like you’re doing all the things in your business but still not signing high ticket clients consistently? You’re not broken and you don’t need another strategy. You need to fix the execution gap that keeps smart service providers busy but not profitable.In
Ep. 54 | StoryBrand Soundbite Strategy: The Magic Words That Sell Your Coaching on Repeat
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver feel like you're over-explaining your coaching but still confusing people? You don't need more content. You need five magic soundbites that make your message unforgettable. Most coaches ramble through frameworks and methodologies, but billion-dollar brands like
Ep. 53 | How to Position Yourself as an Expert When You Doubt Yourself with Molly Claire
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver feel like an imposter despite years of experience? You're not alone. Master coach Molly Claire knows exactly what it's like to doubt yourself while trying to build authority in a crowded market. In this conversation, she shares how she went from scattered mess
Ep. 52 | From Scattered Messaging to Client Magnet: How Story Transforms Your Website with LaChelle Wieme
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver feel like you're word vomiting all over potential clients when they ask what you do? You're not alone. Most coaches and consultants struggle to communicate their brilliance clearly, and it's costing them clients every single day.In this conversation with D
Ep. 51 | Visibility as Strategy: How to Finally Get the Recognition You Deserve with KJ Blattenbauer
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesHave you ever watched someone less qualified than you get all the media attention? It's beyond frustrating when you're the real expert, but someone else is landing the press coverage and recognition you deserve. The truth is, waiting until you're "big enou
Ep. 50 | Stop Chasing Clients: Let Podcast Guesting Bring Them to You
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesTired of marketing to the same people who never buy? Your current audience already knows what you do, and if they haven't hired you yet, they probably won't. The real issue isn't visibility; it's that you need fresh, qualified audiences who've never hear
Ep. 49 | The 5-Step System to Organize Your Business & Reclaim Your Time with Tracy Hoth
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat https://www.reddoordesigns.com/free-resourcesEver feel like you're drowning in digital clutter while your dream clients slip away? You're spending 30 minutes hunting for files instead of closing sales. Your desktop looks like a digital crime scene. And that "stuff to deal with later" folder? It's
Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:https://www.reddoordesigns.com/free-resourcesEver wonder why some websites instantly connect while others fall flat? After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation.In this e
Ep. 47 | The Productivity Breakthrough: Buffer Time & AI That Works with Kelly Fifield
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver close your laptop at the end of the day wondering what you actually accomplished? You're not alone. Most entrepreneurs are working harder than ever but still feeling behind, and it's not because you're doing something wrong.Kelly Fifield is a productivity
Ep. 46 | Website Not Converting? Here's the Structure You're Missing
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesIs your website sending potential clients running? Most coaches and consultants have beautiful websites that do absolutely nothing to book calls. The problem isn't your design, it's your structure.In this episode, I'm breaking down the exact StoryBrand framewor
Ep. 45 | Stop Pressing the "More" Button and Start Leading with Bill Zipp
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver wonder why perfectly qualified prospects visit your website and then vanish without a trace? This episode reveals exactly what happens when your online presence doesn't match your real-world expertise, and how to fix it fast.Sales leadership coach Bill Zipp learne
Ep. 44 | Turn Your Book Into Your Brand with Story-Driven Messaging ft. Allison Lane
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesAre you cringing every time someone asks what your book is about? You're not alone, and you're definitely not broken.Most authors make the same painful mistake: they launch into plot summaries, ramble about themes, or freeze completely when asked that simple questi
Ep. 43 | Why Your Brain is Wired to Procrastinate + 3 Ways to Override It with Robin J. Emdon
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesIf you've ever built a StoryBrand-aligned website, nailed your brand messaging, and still can't get yourself to take action on your website marketing — this episode is for you. Your brain isn't broken. It's doing exactly what it was designed to do: protect yo
Ep. 42 | The 4-Part Website Formula That Makes Your Clients Say "Yes"
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesIs your beautiful website sitting there like a digital brochure while your competitors book all the clients? You're not alone, and the fix isn't what you think.Most service providers make their websites all about themselves, their credentials, their process, their
Ep. 41 | Why Your Facebook Group Isn't Getting Clients + How to Fix It with Megan Huber
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesIs your Facebook group sitting there like a ghost town while you're scrambling to find clients everywhere else? You're not alone, and there's a strategic way to breathe life back into that dormant community.I sat down with Megan Huber, a community building expe
Ep. 40 | The 2.5-Hour Website Copy Formula That Converts Visitors to Clients with Rachel Brooks
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesAre you cringing every time you send someone to your website? You know your expertise inside and out, but when it comes to explaining what you do online, the words just won't come. You're not alone—and it's not because you're bad at writing.I sat down with
Ep. 39 | Turn Your DMs Into Your Email List: Tracy Beavers' System for Effortless Growth
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesDo you feel invisible in the crowded online space, exhausted from creating content that doesn't seem to attract your ideal clients?Tracy Beavers knows exactly how that feels. After 20+ years in award-winning corporate sales, she made the leap to entrepreneurship and di
Ep. 38 | Turn Your Website Into a Client-Converting Machine Using StoryBrand
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesHere’s how to turn your confusing site into a money-making machine, with StoryBrand.Why does your gorgeous website feel like it's working against you instead of for you?You've invested time, energy, and maybe even thousands of dollars into making your website look
Ep. 37 | How to Sell Without Sales Calls: Joanna Lott's $4K Evergreen System
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver wondered if you could skip the exhausting sales calls and still consistently fill your program? Joanna Lott has cracked the code on selling her $4K coaching program through personalized Loom videos instead of traditional discovery calls, and she's hitting an incre
Ep. 36 | Story Mining Secrets with Chanelle Nielson from Peaceful Profits
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesIs your website secretly sabotaging your sales? If you're cringing every time you send someone to your site, you're not alone, and you're about to discover exactly how to fix it.I recently had an incredible conversation with Chanelle Nielson on the Peaceful Pro
Ep. 35 | Stop Delegating Tasks: Lee Taylor's Formula for Ownership-Based Leadership
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesAre you exhausted from being the problem solver for everything in your business? I had the most eye-opening conversation with Lee Taylor about why delegating tasks keeps you trapped in the endless cycle of putting out fires, while delegating ownership for outcomes transfor
Ep. 34 | What Makes a High-Converting Website? 5 Costly Mistakes Driving Clients Away
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesPretty websites don’t pay the bills. Clear websites do. Let me show the difference.I see this heartbreaking pattern all the time: brilliant coaches and consultants who cringe when they send prospects to their websites. These are amazing professionals getting incredible res
Ep. 33 | How Coaches Can Thrive in Tough Times With Donald Miller
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesWhat do you do when clients stop saying yes?Donald Miller was staring down an 85% loss in revenue when COVID hit.Instead of panicking, he repositioned his business.He grew by 30%.In this episode of From Click to Client, Donald and I unpack the exact strategy he used (and s
Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesIs your website just a pretty digital business card that's not bringing in clients? After 23 years in marketing, I've discovered that the most successful entrepreneurs don't just have beautiful websites - they have websites that tell compelling stories where th
Ep. 31 | From Corporate Leader to Confident Coach: Breaking Free with Candy Motzek
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesWhat if the "security" you're clinging to is actually the riskiest path you could take? I sat down with business and mindset coach Candy Motzek to explore why talented professionals stay trapped in corporate roles—and how to make the leap into coaching withou
Ep. 30 | Clear Messaging for Business Growth: Why Confused Websites Kill Conversions
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesIf your website confuses people, you’re losing money—here’s how to fix it.If potential clients can't understand how you help them within five seconds of landing on your homepage, you're losing dream clients every single day—and you might not even realize it's happening.I'v
Ep. 29 | Stop Outsourcing Your Voice: The Copy Process That Actually Works with Ruthie Sterrett
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesEver feel stuck staring at a blank page when it's time to write your website copy? You're not alone, and more importantly, it's not your fault. After 20+ years in marketing and working with brands like Nike, I've discovered why writing your own copy feels i
Ep. 28 | Why Hard Work + Time Isn't the Only Success Formula ft. Neill Williams
👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resourcesAre you exhausted from working 60+ hours a week but afraid that working less means achieving less? I sat down with productivity coach Neill Williams to shatter this myth and show you exactly how to reclaim your time without sacrificing success.Neill transformed her corpora
Ep. 27 | Why Your Website Should Be Your Marketing Hub
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesStill treating your website like a digital brochure? Big mistake. I'm going to show you why your website should be the sun in your marketing solar system—not just another planet. As someone who's helped countless business owners transform their websites from static pages into powerf
Ep. 26 | Escape the Clarity Trap: How Your Story Becomes Your Best Sales Tool with Mike Brennan
👉 Grab my Free Video & Toolkit: The Five StoryBrand Soundbites That Bring You More Clients: https://www.reddoordesigns.com/free-resourcesThe gap between great work and great website marketing is almost always a brand messaging problem — and this episode is the cure. In this conversation with Mike Brennan on the Creative Chats podcast, I share how a StoryBrand framework can take you from confus
Ep. 25 | Find Your First Clients Fast: Corinne Crabtree's No-BS Guide to Business Growth
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver spend hours tinkering with your website instead of actually finding clients? In this conversation with Corinne Crabtree, who built an 8-figure coaching business from scratch, I uncover how "scrappy entrepreneurship" beats throwing money at fancy logos and complicated tech sta
Ep. 24 | From Referrals to Revenue: Unpacking Website Storytelling with Jordan Rothwell Perry
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver feel completely stuck when trying to write about your own business? After 23 years at Red Door Designs, I've learned that beautiful design alone isn't enough anymore. When my client Elise (a publishing professional!) called me in tears because she couldn't write her own website copy, I
Ep. 23 | What is StoryBrand Messaging?
Most businesses get their message wrong…Are you one of them?👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver wonder why your beautifully designed website isn't bringing in clients? I discovered that most businesses make a critical mistake in their marketing—positioning themselves as the hero instead of the guide. In today's episode,
Ep. 22 | No More Clutter: Transform Your Website into a 24/7 Sales Machine with Kristen Edwards
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesIn this episode, I share my recent interview on the Amplify Ambition podcast with Kristen Edwards, where we discuss the exact framework I use to help entrepreneurs create websites that actually convert. After years designing websites for big corporations like Nike, I discovered the secret m
Ep. 21 | Beyond Transactions: Building Client Relationships That Convert with Nicole Cramer
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesAre you avoiding sales conversations because they make you feel "icky"? In this eye-opening episode with sales expert Nicole Cramer, we discuss how reframing sales as meaningful conversation can transform both your business and your confidence.Nicole shares her journey from high s
Ep. 20 | The Coffee Date Approach to Websites: My Chat with Molly Claire About Connection-Based Marketing
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesAre you tired of spending endless hours marketing your business instead of doing the work you actually love?I recently had an incredible conversation with my dear friend and fellow mastermind member Molly Claire on The Masterful Coach Podcast, and I'm thrilled to share it with you. In this
Ep. 19 | Why Your Website is Losing Customers (And How to Fix It)
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesIs your website silently losing you clients while you sleep? In this episode, I reveal the shocking truth about why potential clients are bouncing from your website in just seven seconds and how to fix it fast. After years helping coaches, consultants and service providers transform their o
Ep. 18 | How One Narrative Can Transform Your Entire Business with Brian Lufrumento
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver stumble when someone asks about your business? I recently sat down with Brian Lufromento on the Wantrepreneur to Entrepreneur Podcast to share how I help client-based businesses replace almost ALL their marketing with a single, powerful story.WHAT YOU’LL LEARN✅ Why traditional marketin
Ep. 17 | How to Spiral Up: Breaking Through Business Barriers with Dr. LaChelle Wieme
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver feel like you're pushing too hard in your business, spinning your wheels without the results you want? In this episode, I sat down with master coach, Dr. LaChelle Wieme, to uncover how to manifest consistent five-figure months by working with universal laws instead of constantly hu
Ep. 16 | Stop Being the Hero: Website Storytelling That Gets Clients with Marissa Roberts
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resourcesEver notice how the hardest website to write for is your own? (Even after helping hundreds of clients find their perfect message, I still struggle with mine sometimes!) 🙈I recently sat down with Marissa Roberts to talk about something that's been bothering me for years - watching brilli
Ep. 15 | 5 Website Mistakes That Are Costing You Dream Clients
👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resourcesHave you ever wondered why some beautiful websites attract a steady stream of dream clients while others sit quietly, looking pretty but not converting? Let me show you what makes the difference. 🎯In my latest episode, I'm pulling back the curtain on the five biggest website mistakes I se
Ep. 14 | The Power of StoryBrand in Business: Kris Jones on The Shades of Entrepreneurship
👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resourcesYou know that feeling when you're trying to write about your own business and the words just won't come? In my heartfelt chat with Gabriel Flores on The Shades of Entrepreneurship, I open up about my own path from frustrated Nike designer to helping entrepreneurs find their voice. After seein
Ep. 13 | How to Use Storytelling to Boost Website Conversions
👉 Grab my Free Guide: How toWrite Compelling #StoryBrand Copy:https://www.reddoordesigns.com/free-resourcesLet me share something that breaks my heart - watching brilliant service providers lose dream clients because their website doesn't tell their true story. In this intimate conversation, I'm pulling back the curtain on what I've learned from helping hundreds of coaches and consultants transfor
Ep. 12 | How to Tell Your Story & Land Dream Clients with Kristin Sweeting
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources
Ever found yourself stumbling over your words when someone asks about your business? In this conversation with Kristin Sweeting, I share the exact framework I use to help service-based business owners transform their scattered message into a clear, compelling story that actually resonates
Ep. 11 | How Geoffrey Has More Free Time With a StoryBrand Website and AI Automation Strategy
👉 Grab my Free Guide: How to Write Compelling #StoryBrand Copy: https://www.reddoordesigns.com/free-resources
Looking to work smarter, not harder, in your service business? Join me as I chat with Geoffrey Halsey, owner of East Portland Sash, who built his construction business into a streamlined operation through strategic automation, StoryBrand strategy, and AI implementation.
WHAT YOU’LL LEARN
Ep. 10 | Crafting Your Perfect Elevator Pitch with Holly Haynes
Tired of awkward silences when people ask about your business? I sat down with Holly Haynes to break down my exact framework for talking about what you do - in a way that actually gets people interested.What You'll Learn: The science behind why stories grab attention (they're 22x more memorable than facts) My 3-part formula for a magnetic elevator pitch Why playing hero in your story pushes client
Ep. 9 | How to Answer "What Do You Do?" with Confidence ft. Kim Foster
Ever stumble when someone asks about your business? In this chat with Kim Foster, I break down how to nail your message and actually get people excited about what you do.What You'll Learn: Why "What do you do?" is your golden ticket to landing dream clients My 3-part formula for an elevator pitch that hooks attention The exact steps to turn your website into your best sales toolReady to own your e
Ep. 8 | Crafting a Powerful Brand Story That Sells: A Chat with Sarah Glenn
Want to ditch the scattered marketing and finally get crystal clear on your message? As the creator of the Signature Story-Selling System, I sat down with Sarah Glenn to show you how one core story can do all the heavy lifting in your marketing (and actually bring in dream clients).What You'll Learn: Why traditional copywriting lets most business owners down (and what actually works instead) The "
Ep. 7 | Website Storytelling Secrets with Susanne Rieker
Steal my website copy secrets! I joined Susanne Rieker on the Blissful Biz Podcast to spill everything I learned from 20+ years as an entrepreneur (including my time at Nike). Think your website copy is holding you back? You're right - but not for the reasons you think.What You'll Learn: The real reason you're stuck with website copy (spoiler: your writing skills are fine) How to craft a client-fo
Ep. 6 | Make Your Website Your Best Salesperson with LaChelle Wieme
Ever wish your website could sell while you sleep? In this episode, LaChelle Wieme joins me to share exactly how to turn your "digital business card" into a 24/7 sales machine. After years designing corporate websites, I now help female entrepreneurs tell stories that actually convert. Here's the truth: pretty design isn't enough anymore.What You'll Learn: The #1 messaging mistake that sends poten
Ep. 5 | The ADHD-Friendly Way to Tell Your Business Story with Tracy Otsuka
In this episode, I sit down with Tracy Otsuka, podcast host and ADHD expert, to explore how storytelling can transform the way we communicate about our businesses. Together, we unpack why writing feels impossible for many entrepreneurs with ADHD and discover a simple framework that makes it effortless.What You'll Discover: A revolutionary approach to introducing yourself and your work that takes t
Ep. 4 | StoryBrand Secrets for Better Website Copy with Janice Porter
In this episode, I chat with Janice Porter about why writing about your own business feels so impossible and how to make it simpler. Drawing from my 20 years of experience in website design and storytelling, I share why beautiful design isn't enough anymore — you need strategic copy that tells a compelling story.What you’ll learn: Discover why writing about yourself feels like torture and how to o
Ep. 3 | Secrets Behind a StoryBrand Message That Connects with Robyn Graham
After 20 years in the industry, I've discovered that beautiful design means little without a clear message that tells a compelling story. Robyn Graham and I break down how to write a story that sells without the struggle.Why this matters to you: Discover why making your customer the hero (not yourself) is the key to writing words that connect. Learn the simple three-part framework that makes writi
Ep. 2 | Quantum Leaping Your Business with Elyse Archer: How to Sell Better with Feminine Energy
In this episode of From Click to Client, I sit down with Elyse Archer, founder and CEO of She Sells and Superhuman Selling, to explore how shifting your energy can revolutionize your sales approach and transform your business. As a former colleague-turned-friend, Elyse and I share an intimate conversation about the power of vision, trust, and embracing your true desires in business and life.Key Po
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