The Kate Show
The Kate Show is a marketing podcast for interior designers, home stagers, professional organizers and window treatment specialists. In every episode, Kate explains simple, no-nonsense ways to effectively market your business online. To learn more or read the show notes, go to www.katethesocialite.com.
Episodes
My Pivot Became a Twirl (LOL)
Last fall, I knew something had to change in the way my agency delivered ongoing marketing services. With AI infiltrating everything, it felt like the next, somewhat unnatural step to include an AI element in my service offering and turn the whole thing into an app for client convenience.What ensued after implementing these changes led to me no longer wanting to run my business because it didn'
Better SEO Alone Doesn't Mean More Clients
If your website has better SEO, you should be getting more clients...right? Not necessarily. The space between SEO and actually making your client feel seen is the most overlooked marketing gap that you need to bridge, and the sooner the better. Both search engines and AI models are matching their users with results based on need and intent. If your website matches their needs and intent, not just
Luxury is Redefining Itself & Rebranding Isn't the Solution
Has anyone of influence in your life ever insisted that you rebrand your business as part of a growth strategy? Or, perhaps you've considered it on your own. After all, a gorgeous logo and thoughtful color palette are useful for attracting clients, right? Wrong. Pretty things attract people who like pretty things, not necessarily people who want to pay you the big bucks - and that's the en
Maximize Your Google Business Profile Amidst Google's March 2026 Core Update
Most of us aren't using Google Business correctly. In fact, Google's Core Update in March of 2026 penalized a significant number of local business listings for making several key mistakes. Most notably? Keyword stuffing. But that isn't all - websites were impacted as well, namely, thin or low-quality (often AI-generated with no obvious human oversight) content resulted in ranking downg
This Wrecked All My Marketing Strategies (in the best way)
She worked hard in her business, trying to grow something from nothing. After a few false starts, clients and projects began trickling in. But after a few years of no increase despite her best efforts, she was at a crossroads: shut down the business and count it a loss, or turn that experience into the springboard it was always meant to be.If you are struggling to grow or sustain your business, or
Scale Your Organizing Business with This Platform
Today on The Kate Show, I sit down with Keli Jakel, professional organizer and founder of Elenore, the business management tool for pro organizers everywhere. We talk about why she took it upon herself to create the one and only business management tool for pro organizing businesses, what she felt the industry was lacking, and exactly how Elenore helps organizers grow and scale.Together, we also a
When Email Marketing Doesn't Work, Do This
Are you selling services? Email marketing has a higher ROI than social media marketing. Interior designers, stagers, and organizers - take note! Today I'm sharing exactly why email marketing works, how you can use it to get more projects, and what exactly you should be sending.Resources:Get Access to my Vault of 500+ Email Newsletters and Blog Posts📌 Timestamps0:00 Life Update and Introduction
Interior Design Website ADA Compliance
On today's episode of The Kate Show, I'm sharing how to know if your website is ADA compliant, which items to fix first, and which popular aesthetic elements are putting your website at the most risk. I don't like fear-mongering, so this is more of a heads-up episode. We'll look at a few real court cases in which interior designers got in trouble for their websites' lack of com
Dear Me from 2014, we need to talk.
I started my business in 2014 as a naïve college graduate and have learned so much since creating my LLC. Since I can't time-travel back to 2014 to share what I've learned with that raw, inexperienced version of myself, I'm sharing it today. ...Not because I'm "so wise" (ha! hardly), but because you might see your own experience in mine and feel seen and heard in what I&#
The REAL Reason We Don't Have Enough Time
Screen time, success, and significance - yes, they are related. Because I don't want this to sound preachy and because I certainly don't want to give the impression that I think I'm somehow better, smarter, or more self-disciplined, I'm just going max on this one with full transparency. Resources👉 Get time-saving marketing done for you at www.socialitevault.com. Now available in an
Tastemaker vs. Order Taker: Which one are you?
Order takers get bullied by clients. Their clients ask for discounts, are late to pay, and see the professional (YOU) as their assistant rather than as their trusted professional. To make matters worse, as the order taker, you are naturally more focused on the sale rather than the client outcome.If you aren't intentionally branding yourself as a tastemaker, you are an order taker. In today'
This App Does Your Marketing in Minutes
Your clients are high-trust and hands-off. Shouldn’t your marketing be that way, too? With the Socialite app, you have access to the messaging that your leads, referral partners, and search engines want to see - and it all sounds like you. Get on-brand blog posts for SEO and AIO in minutes. Plus, easily launch beautiful, prose-driven emails that make your contacts feel seen, heard, and ready to in
Backlinks: Everything You Need to Know
In the competitive home industry, backlinks—links from other websites pointing to yours—are essential for boosting search visibility, local rankings, and E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Today on The Kate Show, I'm explaining why backlinks matter for interior designers, stagers, and organizers, how to audit your existing ones, and how to get more.🌟🌟 The
Your 2026 Marketing Must-Do's
As you look at your end-of-year finances, you might realize that you need to cut expenses...or that you can finally invest in good marketing. I've compiled a short list of ways you COULD waste your money, if you wanted, as well as some of the most impactful marketing ideas I've seen since working in marketing for the design industry over the last decade.🌟🌟 The Socialite App is coming in Ja
SEO Keywords Made Easy
Over the past year, I’ve watched the home industry shift dramatically—from economic uncertainty to Google’s core updates and the rise of AI search—and I know many interior designers are struggling to attract clients as a result. In this episode, I share how you can stay visible and relevant by reframing your existing services to match what clients need right now and by optimizing your website for
Here’s Why the Girl Boss Era Is Over
Sooo, I went to High Point Market because I got invited to speak on a panel. Most things didn't go according to plan, and I'm SO glad they didn't! Here's ACTUALLY what happened.Resources👉 Get the Socialite marketing app for your business: www.socialitevault.com📌 Timestamps 0:00 Introduction to the High Point Market Recap4:33 The Girl Boss Era and Its Impact8:44 Balancing Business a
ChatGPT & AIO: Optimize Your Interior Design Website
Many interior designers and other home industry professionals are starting to get leads from ChatGPT, Gemini, and other AI search platforms. Today, I'm sharing how to capitalize on this shift and take charge of your own AI rankings. When you optimize your interior design website for AI search, you harness the power of future success online. Here's what you need to know...Resources👉 Get ema
Meet Kate the Socialite at HPMKT25
After 11 years of marketing to interior designers, I'm finally going to High Point Market. Meet me on October 25th at 2 PM at "The Point" in the heart of Market. I'll be speaking on a panel moderated by LuAnn Nigara alongside business coach Andrea Liebross and interior designer / home stager Whitney Vrendenburg of Nested Spaces.This one-hour panel is your invitation to get out of
The Great Marketing Trifecta for Design Pros
Whether you're creating an email newsletter, a blog post, or writing verbiage for your website, you need to snag my simple formula. Those of you who are familiar with Donald Miller's Storybrand concept will find this to be a lighter, more digestible version of Storybrand that has been tailored to the home industry.In fact, the marketing trifecta I'm sharing with you today is the same f
SEO Fixes that Any Interior Designer Can Use
Search engine optimization (SEO) for interior designers and related industries has remained a mystery for years. It has felt unapproachable due to how expensive it seems to be and the trust factor has remained fairly low due to a chronic lack of results. It's time to fix that!Today on The Kate Show, I'm sharing SEO fixes that any interior designer, home stager, or home organizer can go imp
Easier SEO for Interior Designers & Related Industries
Is your website bringing you the right leads? Or any leads at all? If not, a lack of search engine optimization (SEO) could be to blame. Today, I'm walking you through our SEO transformation process. If you are hoping to DIY your SEO, you'll learn a lot from this episode. If you're trying to find someone you can trust who 1) knows SEO and 2) knows the design industry and 3) doesn't
Are Leads Ghosting You After the Proposal? Do this.
Does this story sound familiar? A homeowner contacted you and seemed like a great fit. You spoke to them on a Discovery Call, which led to a paid onsite consultation where you discussed budgets, timelines, and their needs and wants. Awesome! You went back to your office positively elated, put together the proposal, and sent it to them. And then...they ghosted you. They won't respond to your em
Non-Salesly Selling Secrets for Home Pros
As an interior designer, window treatment professional, home stager, or professional organizer, you might not LOVE the sales process. You might cringe when your clients experience sticker shock over your very reasonable quote. You might wonder why they never reply to your proposals. Today's guest on the podcast will set you on a path to sales that doesn't feel gross - plus it actually work
Bad SEO Advice Gone Wrong: Client Horror Stories
Remember this: If someone is offering website design but not SEO (which always includes copywriting, because where else would those keywords come from?), the end result is not a complete website.If this describes you, don’t freak out. Here’s a quick way to know whether your website has proper onsite SEO that will help you be found in Google.What is SEO? Search engine optimization, or SEO, determin
Get More Luxury Design Clients with The Prototype
Getting more of the right clients for your interior design firm doesn't happen by accident, nor does it happen overnight. Today on The Kate Show Podcast, I'm talking with Porsche Williams of The Prototype, and she's spilling all the secrets on lead generation for luxury interior designers. About the GuestPorsche Williams is the CEO of The Prototype, a business concierge firm specializi
Pricing Strategies - and why you need one
If you were hoping for an episode that tells you exactly how much you should be charging for your design, staging, or organizing services... This isn't it. It's next level. Once you've worked out your pricing with your business advisor, bookkeeper, or someone else who understands your business financials as well - if not better - than you do, the next step is to select a pricing strate
Why Your Ideal Clients Can't Find You and how to fix that
As an interior designer, stager, organizer, or window pro, you have an ideal client, and you likely know who that person is. The problem I often see, however, is that your marketing rarely states point-blank who that person is, nor are you services being presented as a solution that is truly tailored to THEM. This means that no matter how clearly you know your ideal client, they don't know you, an
Afraid to Niche Down? Here's what happens when you do
Having worked with so many home industry businesses over the last decade, I often see the same problem at the root of all struggling interior designers, stagers, organizers, etc. THEY HAVE NO CLEAR NICHE.Some are resistant, fearing they'll lose business (even though they barely have any to lose) if they narrow down their focus. Others would LOVE to have a niche but don't know where to star
I Deleted My Business Social Media
I started 2025 knowing that a few things needed to end in my business (even though innovation and invention are SOOO intoxicating!). Instead, I had a feeling that God was calling me to shut down several things. At the time, I wasn't sure why, but it has become clear that He intended to trim wasted time and effort from the agency, while increasing the value of client relationships. Pretty genius st
Is Your Lead Magnet Working? Here's how to know
How do you know if your lead magnet is working? Should you change your lead magnet? What is the best lead magnet to have if you run a business in the high end, residential home industry? Today on The Kate Show, I'm giving you the exact answers.Resources You'll LoveWhy I'm deleting my business social media: https://www.katethesocialite.com/just-kateGet a marketing plan for your home ind
Laughable Marketing Tips that you should ignore
It isn't often that I'm confronted with marketing advice that is just SO wrong that it's hilarious. And I am immediately sobered by the fact that I have seen my own clients' businesses harmed by following such advice."I was paying this coach thousands of dollars, so I thought she knew what she was talking about," is a statement my returning clients have made a little too
Black Hat vs. White Hat SEO - and why most home pros are getting it wrong
As the owner of an interior design, staging, organizing, or window treatment business, you've likely had a few thoughts about your SEO. You might have even hired someone to work on it. But what if you haven't been getting increased website traffic after months of paying for that work? Or what if you WERE getting traffic and it suddenly dropped off the face of the earth?If that describes yo
Social Media Is Changing - Is It a Good Way to Market Your Services Now?
You open Instagram and start scrolling, realizing with more than a little guilt that you haven't posted anything for your own business in AGES.
"No wonder I don't have more clients," you think glumly to yourself. "I just really don't enjoy creating posts or reels."
Is this you? Keep reading.
Many of my new clients experience some or all of these fears:
They admit
Most Effective Email Marketing Topics - And When to Send Them
The biggest question I get asked by new clients to my agency is, "Which newsletter topic should I send first?" While there is no singular right answer, often a good place to start is with an official welcome email.
But if you're new to the realm of marketing, you might first be asking, "Why even bother with email? Isn't email archaic? I don't even read my own emails!&qu
The Two Types of Bios You Need & How to Write Them
The most painful part about marketing (aside from wondering, "Is this EVER going to work?") is talking about yourself. Or, as my clients sometimes phrase it, "Putting myself out there."
Let's talk about that idea for a minute. Putting yourself out there, as though you are an object on the shelf for anyone to look at and snatch up, is awkward, and rightfully so. Good marketing has NOTHING to do wit
Why Super Successful Home Pros Don't Reinvent Their Marketing Every Year
Without fail, the start of a new year makes many business owners (especially in the home industry) feel like they need to start over with their business management or marketing in some way.
As a marketer with over a decade of experience in marketing design, staging, etc., businesses...I call bull crap.
The most successful home industry businesses are those that have simple marketing strategies and
An Exclusive Interview with My Husband & Kids
I have three of my favorite guests EVER on the podcast today: My two-year-old son, Salen, my five-year-old daughter, Sadie, and my husband, Matt.
If you'd like to watch a heartwarming Christmas message and (finally) meet the three people who are the reason I do what I do, now is the time!
Listen to this episode on Spotify and YouTube or stream it wherever you get your podcasts. To protect the priv
Should You Create an Online Course? Here’s What You Need to Know First
Online courses are all the rage this season because they promise passive income and the ability to serve people who can't afford your in-person rates.
But there's a catch: Building and maintaining a course isn't passive. Those who approach digital courses as passive income strategies end up being the least profitable.
If you've been considering adding a course to your interior design, staging, wi
How to Remove Negativity & Weakness from Your Marketing
Emotions were meant to season our decisions, not dictate them. "Follow your heart," has got to be one of the most damaging pieces of business / life advice....like, ever.
Frustratingly, many entrepreneurs are led into a negative emotional spiral when marketing their businesses, especially in the home industry - largely due to longer lead conversion cycles and higher project costs.
Today on The Ka
5 Signs You're Marketing Correctly and How to Know if You Aren't
You've just spent all year marketing your business - or trying to - and before you dive into a new year, you're probably wanting to know if you've been on the right track. I know I would!
Today on The Kate Show Podcast, I'm sharing the 5 things you should be looking at to appropriately grade your marketing over the last year:
Did you stay top-of-mind with leads, past clients, and colleagues ever
Marketing Checklist Do's and Don'ts to Save Time & Money
"What else should I be doing to market my business?" Newer clients to my agency often ask this question because they, like many of you, want to be proactive and preventative in their marketing - rather than merely reactive when their leads all but dry up. If there is a gap in their marketing, they want to tackle it like a football player on Sunday afternoon!
And I deeply respect that. In today's e
Only Girl on the Jobsite: Bridging the Gap Between Designer & GC
Are you the only girl on the jobsite? So is my guest, Renee Biery. As it turns out, being the only girl on the jobsite isn't a bad thing. It can actually be invigorating, challenging, and highly profitable. If you've wondered how to fix the disconnect between your design firm and the general contractor, how to start getting full construction management projects (where you are involved from day one
How Neighborhood Magazines Make Print Ads Worth Running
Have you tried making a print advertisement one of the entry points into your sales funnel? While print advertising effectiveness has historically been difficult to garner, the N2 Company has set a new standard for print ads through their bespoke neighborhood magazines, written by and for the homeowners of that neighborhood.
Not only do these magazines have a loyal and engaged readership, they can
Flodesk & Mailchimp Marketing Templates for Home Pros
Would your marketing get done faster if someone else did half (or more) of the work for you?
Of course! That's why my agency has been offering marketing templates (and template customization services) since 2016. But recently, we did a new thing. Well, two things.
Number 1: WE LAUNCHED 350+ FLODESK EMAIL TEMPLATES!
Whew, it was a ton of work. (Thank you to my amazing content manager, Natasha!!)
Ev
Brand & Business Lessons From the Bible
Life and business were never meant to be solo journeys...or a Ninja Warrior competition...or some weirdly long episode of Survivor. But, it can sure feel that way sometimes!
If you've felt a little lost in growing your home industry business (or any creative, service-based business, really) this episode of The Kate Show is for you. Today I'm sharing 11 business and branding lessons straight from t
PR & Media Opportunities: 5 Steps for Creating Your Own
How do home pros like you get featured, published, or promoted by bigger brands and entities? They make themselves marketable, ask for or create their own opportunities, and most importantly, they pursue an ongoing relationship with the entities that feature them.
Making yourself marketable (meaning, making it easier for OTHER people to talk about YOU) is different than marketing your business, an
Mindless Marketing vs. Thought Leadership
How many of us push out marketing content just for the sake of being able to say we're "marketing?" I was guilty of this for years until I realized it just wasn't working.
The stuff I posted on social media or sent in my mass emails or published on my blog felt too overused and generic. And it's because I hadn't become a thought leader yet.
If you're ready to stop mindlessly marketing and become a
How to Raise Your Prices without Losing Income
As a creative, you likely struggle to figure out how much you should charge for your services. While things like interior design, organizing, or staging might feel like second nature to you, you know that other people struggle deeply to accomplish any of those things.
Those people are your clients, and you are highly valuable to them. How does that factor translate into your pricing model?
Plus, w
5 Ways Your Interior Design, Staging & Organizing Brand Needs to Change in Order to Stay Relevant
Is your home industry business still relevant or are you being left behind? Today I'm sharing 5 areas of your business that might need to change and how to change them. From internal systems and pricing strategies to photography and marketing, there is always something to improve.
Watch The Kate Show on YouTube or Spotify and listen wherever you get your podcasts.
Learn more about Kate and the Soc
How to Pay Yourself as a Business Owner and Avoid Entrepreneurial Poverty
If you were hoping for a boring episode about the best rules around interior design bookkeeping, this is NOT it. This is a breath of fresh air that will impact your business long-term.
Today on the podcast, I’m honored to have Morgan Boudreaux. She’s the Vice President of Business by the Book. I loved talking with her about all things business, money, and how creative business owners in the home
7 Ways to Create More Bandwidth & Get Everything Done
"I don't have time for that."
"I'm too busy."
"I'm overwhelmed."
Have you ever felt this way? Time management is one of the most difficult and important things to master as an entrepreneur. It impacts how many clients we can serve, how well we can market ourselves to new leads, and even affects how we present ourselves as individuals.
It is imperative th
Here's What to Do if Your Interior Design, Staging, or Organizing Business Needs More Clients
Have your leads slowed down in 2024? As the economy recovers from inflation, sometimes it feels worse even while it’s getting better. I say this not to discourage you, but to let you know that you're not alone. If your business lacks leads when you previously had plenty, it might not be “all your fault.” It could just be the ebb and flow of business.That said, control what you can control. If you
CEO, Wife, and Mom Hacks: 10 Things You Need to Know
I once thought I could have it all — run a business, be a supportive spouse, keep my kids with me 24/7 until they started preschool, and still (somehow) squeeze in enough self-care to help me remember who I was apart from all those roles. Ha! Needless to say, I was incredibly naive. For the first few years of becoming a mom, having already established the business, I thought I could work whil
Professional Marketer Reacts to Terrible Marketing Advice
Bad marketing advice is the reason I am developing frown lines. You should see me sitting at my desk, squinting at my laptop screen and doing a double-take. “They’re telling designers to do WHAT?”I’m pretty protective of you guys. I want your businesses to succeed. But when I first started, I fell for (and probably promoted) marketing advice that didn’t fit the home industry, too.You might ha
The 4 Laws of Marketing that You Need to Start Following Today
“Marketing feels gross,” I used to think. In the early years of business, I didn’t know how to communicate my brand message…and I didn’t even know what a brand message was anyway. I felt so overwhelmed and drained by one steady thought: “How do I know if I’m doing any of this correctly when I can’t see the results yet? Am I just wasting my time and money on marketing?”Ruminating on those nega
Avoid These 2 Self-Sabotaging Phrases in Your Marketing
Knowing what to say in your marketing is only half the battle. What about the words, phrases, or ideas you should completely avoid? Today on The Kate Show, I’m talking about the two key phrases you shouldn’t include on your website, your blog posts, your email marketing, or your print advertising. I’m also sharing exact verbiage you can use to market your business in other ways, beyond everything
Feeling Stuck with Your Blog Marketing? Use These Transformative Tips
Have you made a monthly blog part of your marketing strategy yet? I could tell you all day long why you should, but until you see the results play out in real-time, you might wonder if you’re wasting time or you might question whether you're even doing it correctly. I get it!With the majority of Google search results being blog posts, it is safe to say that blogging is still a relevant and smart w
Here's How I Predict in 15 Minutes Whether Your Business Will Succeed
I’ve had the honor of working with home industry professionals across the globe, and what I’ve recognized is this: Whether you are an interior designer in Dubai or a home stager right here in Wisconsin, you (we?) all have similar challenges to overcome. Often, our biggest challenge is ourselves. While this should be the easiest to fix, it’s often the most difficult because, first, we have to
The #1 Secret to Making Marketing Easy that Shouldn't be a Secret
Marketing shouldn’t be hard. You don’t have to continue being swept away in a tidal wave of confusion and dollar signs when you think about your marketing plan. The amazing part about owning a business in the home industry is that, aside from making spaces beautiful and functional, your marketing is largely based on personal relationships. That is so much easier than trying to market a busine
How to Strategically Increase Your Word-of-Mouth Referrals
How many new clients do you get from referrals? I would guess that over 90% of your new business comes from this classic, solid, beautiful marketing strategy. It’s quite simple: Do a good job, and people will tell their friends about you.But for some reason, we’ve been conditioned to believe that we should be getting clients from other sources, such as social media or search engines. If that descr
8 Lies I Used to Believe that Nearly Ruined My Life
Have you ever talked about something that made you sweaty? I both love and hate doing it. When I shared at the beginning of 2024 how I had (finally) stopped worrying about my business and boldly shared my faith, the response was — and still is — so encouraging. I was nervous to share something so personal, but I’ve received so many positive DMs and emails about that episode that I’ve decided to co
5 Surefire Ways to Fail at Marketing Your Home Industry Business
You’ve heard dozens (or thousands?) of times about what you SHOULD be doing to market your interior design, staging, organizing, or window treatment business. But what about the pitfalls that can wreck your marketing momentum faster than a stick shoved through the spokes of your bike? (Ouch.)Today on The Kate Show, we’re talking about the five common and completely avoidable mistakes that home ind
Let's Create Your Marketing Plan for 2024
Do you know the real reason why designers, stagers, and other home professionals avoid creating a marketing plan? They over-complicate it. If you’ve ever thought that creating a marketing plan for your business meant that you had to know exactly which blog post topics, social media content, and email marketing subjects would be released each week over the next quarter — take a deep breath — y
5 Ways to Get Your Marketing Done without Stress or Overwhelm
I’m convinced that the worst part about marketing is just thinking about marketing. When I actually sit down and do it with a plan in mind, I feel great. And when it’s done, I feel fantastic.You might not feel this positive about your marketing, and that’s okay. You don’t have to like something in order to do it. But…I do have five specific ways I address my own marketing that have made it far mor
How to Scale Your Organizing Business in an Ever-Changing Economy
Do you ever worry that the economy is going to take down your business? Take heart. Some of today’s most successful businesses were started during the crash of 2008. While the economy might try to push your business off course, you get to push back.Today on the podcast, my fearless, no-filter guest is going to show you how to ride the waves of an ever-changing economy without being flooded with fe
3 Ways Your Design, Staging & Organizing Marketing Strategy Should Evolve in 2024
If your New Year’s resolution is to revamp or uplevel your business in the home industry, I want you to pause for a moment.You don’t have to reinvent your business just because the calendar has turned to January. Instead, you should look at your business objectively and focus on three key areas that might need adjustments rather than overhauls: Your motive, message, and method.Before you can updat
How I Stopped Worrying About My Business — and How You Can, Too
Happy New Year! How stressed out are you about 2024? Has worrying about your business or life at large become your primary creative venture? You might be feeling just as I was: Exhausted. Drained. Frozen — and not in the “let it go” or “let’s build a snowman” kind of way. Like me, you might have climbed the mountain of self-helpism only to find that the view from the top was actually really c
How to Launch Your Interior Design Business without Feeling Clueless
Starting a brand new business brings up a lot of emotions for most women. We question our worth. We aren’t sure how our clients will ever take us seriously. We question our abilities. We aren’t sure how much to charge for our services.And yet, we are so excited to be doing the thing we feel called to be doing. We can almost taste the success. We can almost smell that delicious scent of victory.But
Bold Ways to Grow Your Mailing List that You've Probably Never Heard
Friends, this is a special episode for me. Not only do I get to interview another wonderful client of my agency, but I also get to rant with her about the importance of offline marketing (and how to do it correctly). Plus, she shares her emotion-free way of addressing leads who fuss about her prices — while she keeps her dignity and her confidence firmly intact.If you’ve struggled with confidence
How to Create a Multi-Six Figure Window Treatment Business as Your Second Career
Running a virtual agency means that I rarely get to meet my clients in person, but today’s podcast guest is both a client and a personal friend of mine. She’s someone I aspire to be when I grow up (despite my four-year-old reminding me that I’m “already a grown-up”). Today’s guest is the perfect example of how we’re never actually done growing as professionals and of how much potential we all have
How to Think Big and Become the Bold CEO that Your Business Needs
When I had life and business coach Andrea Liebross on my podcast in February 2023, I didn't know that I'd end up hiring her almost immediately after we were done recording her interview. Because, let’s face it, there are A LOT of coaches in the world, and many of them help their clients create amazing success. But Andrea was different because she really seemed to understand the dramatic plot
How to Efficiently Grow Your Home Staging Business from Day One
Starting a home staging business is flat-out overwhelming, whether it's your second career or your first. If you wish someone could give you a sneak peek into what you should do when you're just getting started, or if you feel stuck after trying to grow your staging business for several years, you need to hear today's episode.Today, I have successful home stager, former realtor, and hyper-focused
How to Sell More Design Projects Even When Clients Can’t See Your Vision
I love it when technology and design mesh in a way that makes sense, helps businesses grow, and brings happiness to design clients. If you feel the same way, you’d better stop what you’re doing and listen to this interview.
If your clients struggle to visualize the design ideas you present to them, despite your great presentation and beautiful mood boards, you know this is a sticking point in you
Glow Up Your Business in 7 Easy Steps
You might be familiar with the term “glow up” when it comes to personal appearance and lifestyle. But have you ever applied that same concept to your business? At the heart of it, glowing up involves taking small, definitive actions that improve your overall quality of life, appearance, and presence.
While this episode isn’t about adding a “hot girl walk” into your morning routine, though the vi
How to Know Whether Your Business Has a People Problem or a Process Problem
Interior designers, home stagers, and organizers, if you’re overwhelmed with work in your business — client work or internal work — you might not need to hire another person. Perhaps you just need better processes and some automation. Perhaps you’re spending too much time doing things that don’t even need to be done. (At all. By anyone.)Or, it’s also possible that the tasks you’re doing really do
How to Sell on SideDoor with a Small Audience
You’ve heard about SideDoor — the completely unprecedented online tool that lets you sell trade-only products through your website. You might have an account with them. Perhaps you’ve even made a few sales from your curated collections, but how can you truly make it a viable income stream and put all of its features to good use? Today I’m speaking with Chad Smith, Director of SideDoor. He sha
5 Lies to Stop Believing So That Your Business Can Grow
Mind control — the moment you read those words, you likely had a negative reaction in the pit of your stomach. But here’s the funny thing about it: If you can control your own mind, you become the hero of your own story and a legacy for thousands of others, but if you try to control someone else’s mind, you are the villain in a hundred stories.The concept of mind control, or controlling what we th
10 Advanced Marketing Questions with Kate: Interior Design, Staging, Organizing & Window Treatments
If you’ve been running a business in the home industry for more than two years, you’ve likely run into some nuanced marketing questions, such as…“Which blog post topics will resonate most with high-end clients versus the DIYers that I don’t want to attract?”“Which marketing tools do I actually need? I’d rather not be working with 15 different platforms.”“My pipeline dried up after years of getting
10 Newbie Marketing Questions with Kate: Get Your Questions Answered Quickly
Do you have a burning marketing question? Today is your day. In this episode of The Kate Show, I’m answering 10 of the most-asked questions I get from all of you. I’m covering things like, “How can I quickly get my next client?” to “How can I get more contacts on my mailing list?” as well as some hard-won marketing tips from other home professionals who’ve created their own success.This was suppos
6 Steps to Creating an Effective Marketing Plan for Your Home Industry Business
One of the most frequent requests I get from interior designers, home stagers, organizers, and window professionals is this: “Can you create a marketing plan for me?”The short of it is, yes, I spend a lot of time doing this on private consulting calls with my Vault members. The longer version of it is… Why don’t I just pull back the curtain on my easy, six-step strategy process so you can do
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