Brandfathers
Your weekly dose of marketing insights from Jordan Rogers, Oren John, and Ashwinn Krishnaswamy.
Episodes
How Tech CEOs Made Everyone Hate AI
The CMO job became impossible this year. AI killed the work. Search killed the funnel. And the best marketers are now saying no to million-dollar offers.00:00 World Cup buzz, MIA02:45 The anti-AI vibe shift06:00 The corporate execution gap10:00 Saucony's bot-defense playbook13:40 Salomon's tiny car + Bima's van16:30 Why Messi can't sell a drink27:00 The brutal CPG launch math31:50
How the Algorithm Decides Who Wins
Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:0:00 — Intro0:18 — Live from Dallas5:00 — Ideal home size + the Gen Z myth7:00 — Nike's "walkers tolerated" ad10:30 — Nike,
Master’s marketing, Coachella billboards & the basics of influencer marketing strategy
Mercedes shipped 600 cars to Augusta, Phoebe Gates offered a creator $400 for a brand deal, and we speed-rated every Coachella billboard. Plus... is marketing being rebranded so men can do it?0:00 Masters marketing & brand activations14:30 Marketing is being masculinized22:03 Phoebe Gates' influencer lowball31:22 Threads, algorithms & creator complaining37:46 RFK launches a podcast41:4
How the 'new media' is getting rich (and why you’re not)
OpenAI just bought TBPN for a reported $200–300M — and almost everyone is misreading why. The Brandfathers break down what the deal actually means for new media, why 800 live viewers can outvalue 2 million, and the monetization model creators are sleeping on. Plus: the NYT called a GLP-1 dropshipper an "AI-built business," and Nike just hit an 11-year stock low.0:00 Intro0:30 TBPN acquir
How Creators Replaced the Entire PR Industry
This week we break down why creators have replaced the entire PR industry — from Jordan's YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one's talking about.0:00 - PR is dead0:40 - Edelman panel recap3:07 - YouTube golf tour launch7:00 - The embargo rant10:56 - Shopify'
Why Silicon Valley Is Suddenly Desperate for Marketers
Paul Graham finally admitted what marketers have known for years: we're in the Age of Brand. We break down why the founding marketer is now worth more than the engineer, why McDonald's CEO went viral for all the wrong reasons, why the Staples Baddie won't last 30 days, and the employee creator playbook no one's talking about. If you're a creative strategist, your worth has neve
Why the Best Creatives Are Making More Money Than Ever
We walked past an agency activation in Venice that no one was using. That kicked off a full conversation about why agencies keep selling ideas that die on arrival. Plus: the internet lost its mind over a hockey photo, designers are spiraling, and we explain why you should go news sober immediately.0:00 Intro2:02 Storytelling Hooks That Work5:48 H&R Block's $500K Green Screen9:39 VaynerMedi
A Marketer's Guide to Licensing & Collabs
From the Frida Baby packaging crisis to the billion-dollar business of brand licensing this episode covers it all. We brought on Steve Starobinsky, Head of Partnerships at Pudgy Penguins and 25-year licensing veteran, to break down how licensing deals actually work: the royalties, the minimum guarantees, the 18-month calendars, and why most brands get into it too early. Plus, the Eileen Gu debate,
How YouTube Replaced ESPN for an Entire Generation
This week the fathers talk all things sports marketing, specifically who is getting the attention of the youth now and how they're doing it.0:00 Intro3:56 Today's Lineup4:23 Waste Management Open8:01 All-Star Game Is Broken11:15 200 Creators, One Weekend15:47 Sports Lost the Kids16:49 Ja Morant vs Ant Edwards19:39 World Cup Is Coming20:03 Super Bowl Ads Flopped24:57 Creator Exclusivity Dea
How the Highest-Converting Brands Are Marketing in 2026 (real examples)
This week the Father discuss marketing funnels and how you can tactically apply them to any business. 0:00 Intro1:40 Paid ads strategy5:25 Meta ads basic setup structure9:25 Common mistakes13:30 Other strategies18:25 Applying to other business types20:55 OutroAs always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most truste
The Playbook for Selling Bold Ideas to Boring Bosses
This week the Fathers discuss how to get interesting marketing approved by big/old fashioned companies and bosses. 00:00 Introduction and Context02:40 Understanding Influencer Marketing Approval05:29 Measuring ROI in Influencer Marketing08:32 Navigating Marketing Budgets and Approvals11:20 Challenges in Social Media Marketing14:18 Fringe Marketing Strategies17:08 Structuring Communication for Buy-
The 3 Tech Shifts Every Marketer Needs to Watch in 2026
This week the Fathers talk new Technology, Super Bowl ads and Current Events. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626
The AI Marketing Strategies Top Brands Secretly Started Using in 2026
This week The Fathers returned discussing the latest AI Strategies Top Brands and Marketers are using in 2026 and how you can apply them to your own business/life/ Intro 0:00Nike x Maduro 0:40Equinox AI New Year Campaign 2:14Custom GPTs for Personal Use 13:30Secret AI Marketing Strategies 25:00Current State of NIL 37:25Gen Alpha Insights 46:23As always, thanks for watching. Let us know your feedba
2025 Marketing Trends Explained (what we can learn)
This week the fathers broke down running conferences, marketing trends and bantered about some recent events.Intro 0:00Biggest running conference of the year 0:422025 Marketing Trends 7:28Spotify Wrapped 27:58Ronaldo x Perplexity 31:54Photo/Video AI Model overload 34:14As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the m
How to make boring businesses go viral (real life playbook)
This week Oren and Jordan talk marketing for boring businesses and how unsexy industries are perfect for blowing up on social media.Intro 0:00Regional/New business marketing 1:15Boring business marketing 24:00Future of work and income for marketers 39:24As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fath
How to get attention on social media (brand examples)
This week the Fathers talk about a handful of people and brands getting attention online.Intro 0:00Political banter 1:43Internet Invitational 15:00Google Pomelli 27:17Board/NEO 36:50Future of algorithms 42:30As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabe
The new model of shopping (how to take advantage)
This week the Fathers talk modern marketing and how to stay ahead of the 8-ball. What is changing and how to take advantage of it. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers
Viral campaigns explained (Skims, Ramp, Jaxson Dart)
Check out Particl: https://www.particl.com/reports/content/bfcm-2025?utm_source=IG%2FTT&utm_medium=Video&utm_campaign=JordanThis week the fathers discuss virality, showcasing examples from Ramp, Skims and Jaxson Dart. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeets
Lululemon's decline explained
This week the fathers talk Lululemon's decline and it's founders crash out as well as a handful of rebrands from Domino's, Crocs and the City of Austin.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our News
Breaking down the AI marketing war
This week the fathers break down the AI marketing war, Cracker Barrels re-rebrand, Ryder Cup merch strategy and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org
The secret behind conferences (what they won't tell you)
This week the Brandfathers discuss the secrets behind conferences, AI marketing, Nike changing it's slogan and more.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org
How He Built A $100M/ Year Business From His Garage (Ryan Duey)
This week we interviewed Ryan Duey, Co-Founder and Co-CEO of Plunge. He tells the story of how it started in a garage during covid and exposes the strategies that got them to a $100 Million/ year company.Intro 0:00Backstory 0:43Brand Naming 8:30Influencer Marketing 11:10Scaling 17:55Evolving 25:25Extra Marketing Strats 35:39Outro 37:07As always, thanks for watching. Let us know your feedback in th
How Travis Kelce made American Eagle $260 MILLION
This week the fathers are back with a classic marketing round up. Listen to them discuss:Intro 0:00Cracker Barrel/Red Lobster 01:55Kelce x AE 10:30Cailtin Clark 27:10US Gov Design 31:54Naomi Osaka 42:50Beats 43:50AI Extras 50:45And as always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @ore
How to engineer a second brain for marketing (step by step guide)
This week the fathers return with some current events as well as a deep dive from Ashwinn on how he is leveraging AI to super charge his marketing. A must watch for any brand founder/marketer. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @Jor
Scaling to $1M on TikTok Shop (Brand Playbook)
Work with Zain: https://zainith.agency/?utm_source=tiktoktuesday&utm_medium=email&utm_campaign=819Influencer gifting tool: https://www.influencergiftform.com/ This week Father Ashwinn sat down with TikTok Shop expert Zain Ali to breakdown how the platform works and the best strategies for it.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered
The psychology of advertising in 2025
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/This week the Fathers talk viral campaigns. This includes everything from Polaroid billboards to Timothee Chalamet x Cash App and American Eagle x Sydney Sweeney. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld
Sports marketing is changing (here’s what’s next)
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week The Fathers get into the sports marketing world and talk everything from Caitlin Clark to failing running startups.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626
ChatGPT is destroying your personal brand
BRANDFATHERS JOB BOARD: https://jobs.brandfathers.org/ This week The Fathers talk how ChatGPT and AI Slop content is destroying your brand. Learn what to do and, more importantly, what not to do.They also touch on recent marketing phenomenons and banter per usual.---------As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from th
How to get your brand into retail stores (full playbook)
You can get the free retail report here: https://brandfathers.org/retail-101This week the fathers sat down with Nicole from PLTFRM for a special episode.Over the course of an hour she broke down retail strategies used by brands like Feastables, Bloom, Armra, Mountain Valley & others as well as strategy + insight on how to get your own brand into retail and win.PLTFRM: https://www.onepltfrm.com
Cannes 2025 Winners & Losers
Ashwinn & Oren recap a week in France at Cannes Lions, while Jordan asks the important questions. As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @JordanRogers2626Sub to our Newsletter: https://www.Brandfathers.org PLTFRM: https://www.onep
How He Turned a Baseball Side Hustle Into a $100M Brand
This week the Fathers sat down with Bill Rom, Co-Founder of Baseball Lifestyle 101.We talk everything from starting out in a basement with 5,000 followers to doing $1 million in a single day.As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld @Shwinnabego & @Jorda
8 marketing strategies to scale your brand in 2025
The Brandfathers cover the hottest marketing campaigns in May.Intro (00:29)The Enhanced Games (03:36)Spectacle Content (06:09)David Bars (09:07)BPN Endurance Race (15:36)All-American Rejects (18:54)Kai Cenat Streamer University (27:07)Leveraging Creatives in Different Spaces (31:44)Waterboy (37:32)Steve Madden (43:56)Burger King & FIFA (49:04)Jaguar, Caitlin Clark, Outro (53:22)As always, than
Reviewing your brands (this gets ugly)
This week we asked our followers to submit their brands/companies for live critique.Nexa Tax (02:42)Coolhand Movers (10:39)GolfRoots (20:32)IncrediWear (24:39)Armra (32:16)GoatLane (33:44)OtterDev (38:24)Abby Muir (42:06)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: @orenmeetsworld
How to do marketing in real life
This week the Fathers talk retail attractions and how companies can drive in person foot traffic through design.Oren’s trip to China (00:48)Louvre in China (01:53)Onyx Coffee (10:15)Awan (11:16)Glossier (12:43)Operationalizing Influence (22:16)CRWD (34:23)On The House (36:31)This week’s trends (39:41)PLTFRM (45:39)As always, thanks for watching. Let us know your feedback in the comments.Subscribe
The Art of Looking Expensive (When You’re Really Not)
This week the Fathers talked luxury social media and how people & brands can still compete in the TikTok world with high production content.Wisdom Kaye (03:10)Montes Sauce (10:51)Sult (15:58)Ocean and San (20:12)Bad Hambres (24:38)Nike (29:45)IWC Watches (33:49)MoSpoke (37:12)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unfiltered marketing breakdowns
The Anti-DTC Brand: How Marcus Milione built a cult following by documenting, not marketing
Minted New York founder, Marcus Milione, joins the Brandfathers to discuss his rise to fame and building a company.Intro (01:20)Early Content Growth (08:34)Building in Public (19:53)YouTube Strategy Insights (26:17)Minted Pop-Ups Impact (36:14)Expanding Product Lines (46:42)Running, Training, Mindset (54:32)As always, thanks for watching. Let us know your feedback in the comments.Subscribe for unf
How Tom Brady turned his face into millions $$$
This week the Fathers talked celebrities and how they're leveraging their fame and faces into millions outside of their main careers.Viral Chocolate Collab (00:34)Jimmy Fallon’s Show Audition (04:41)Tom Brady x Delta (15:46)New Era Chief Officers (20:37)Creators vs Celebs (27:00)Influencer FTC Lawsuit (35:23)China Tariff Impact (40:55)As always, thanks for watching. Let us know your feedback in th
How to unlock your marketing genius
This week, The Fathers talk how less can be more, how to work with content creators, Coachella activations and the importance of visual hooks.Intro (00:22)The Masters (How less can be more) (01:30)How to work with content creators (21:31)High-Impact, Low-Cost Activations (39:58)Importance of visual hooks (47:13)Nothing Is Original (51:37)Outro (57:22)As always, thanks for watching. Let us know you
The underground marketing playbook
This week the Fathers share the underground marketing tactics celebrities are using to buy millions of views.Multi-account Strategy (01:05)Outsourcing to creators (17:11)Shifts in Influence (20:11)Clipping (20:50)Andrew Tate’s Rise (21:36)Clipping Economy (25:33)WHOP Platform (27:18)Brand Play (31:07)Athlete Use (33:41)YouTube Shift (36:34)Retail Strategy (39:59)Weekly Trends (43:23)As always, tha
How to use AI in Marketing (don’t make these mistakes)
PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week, we dive into the world of AI marketing—what brands are getting wrong with ChatGPT ads and which tools you should be steering clear of versus diving into. We also break down Saratoga Water’s unexpected viral moment and how the brand can turn views into meaningful $$ impact. Subscribe for unfiltered marke
The Truth About Sports Marketing
This episode is brought to you by PLTFRM: https://www.onepltfrm.com/The Brand Fathers go beyond the brackets and teach you about the Billion Dollar College basketball business, NIL, the future of Sports Creators, Collaborations with Sports Brands like Stone Island X Under Armour's Curry Brand, How Nigel Sylvester has maintained relevance with the Jordan Brand and more of the latest campaigns
20 years of brutally honest brand building advice in 47 minutes
This week the Fathers breakdown 5 myths of building a brand and how to avoid headaches, errors and problems from day 1. Intro 0:00Quit your day job 2:22You’ll get rich quick 5:45Build it and they will come 9:15 Market like the big brands 13:55Investing in PR and Flashy launches 18:40You need a full time team 29:32Do it all yourself 32:30Scale happens quickly 36:18If you do X and Y you’ll be succes
What to know before hiring (or building) an agency
PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week the Fathers talk viral spec ads, Sweetgreen, Orka, SKIMS, David's Bridal & more.Intro 0:00Ashwinn's Hoka Spec Ad 2:30Sweetgreen 9:38David's Bridal 14:10SKIMS 19:27Orka 21:40Future of Agencies 29:30Outro 54:45As always, thanks for watching. Let us know your feedback in the comments - for b
How brands can master social media (real life playbook)
PLTFRM: https://www.onepltfrm.com/Sub to our Newsletter: https://www.BrandFathers.orgThis week the Fathers breakdown what it takes to be successful on social media as a marketer plus your weekly coverage of the seemingly endless CPG Soda wars & more. Intro 0:00Marketing confessional 00:55How to grow on social media 9:13Perfect Bar x Jason Mraz 41:55Luka Doncic x Jordan Brand 49:55Simply Pop 56
How to create a standout design portfolio
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: https://www.BrandFathers.orgThe Brandfathers review portfolios from a variety of established designers in search of who will give them their new look, plus some big news in the women's apparel and energy drink spaces.Intro 0:00Portfolio Reviews 1:13PLTFRM 40:49NikeSKIMS 42:29Celsius acquires Alani Nu 53:20Outro 1:04:50As always, thanks for
How to get people to care about your brand
PLTFRM: https://www.onepltfrm.com/ Sub to our Newsletter: BrandFathers.orgThe BrandFathers are back covering this week's latest in marketing and branding. Tune in for takes on current events and strategies used to outshine Super Bowl ads for free, and maybe even share a laugh or two along the way.Intro 0:00Fathers Valentines Day Banter 0:40Nike Stealth Gifting 4:53SGA Signature Release 5:47PLTFRM
Marketers react to INSANE Super Bowl ads
Learn about PLTFRM: https://www.onepltfrm.com/Subscribe to the BrandFathers Newsletter: https://brandfathers.org/The BrandFathers tear apart the 2025 Super Bowl ads for better or for worse. Watch as they discuss multi-million dollar marketing sins committed by your favorite brand, celebrities and agencies.Intro 0:00Carl's Jr 0:42Hexclad 6:00Ramp 11:40UberEats 14:43Disney+ 20:14Hellmans 23:54Google
The art of marketing
Learn about PLTFRM: https://www.onepltfrm.com/ Subscribe to the BrandFathers Newsletter: https://brandfathers.org/ In this episode the Fathers take a break from dissecting weekly marketing campaigns to break down the bigger picture—how great marketing strategies come together. In 45 minutes, they cover the fundamentals of marketing, strategy, execution & more.Intro 0:00Getting attention 1:30Co
A frank conversation about dishonest marketing
Learn about PLTFRM: https://www.onepltfrm.com/In this episode The BrandFathers explore the world of dark advertising, European megastars, AI renaissance and much more.0:00 Intro2:10 The Fathers confess about a marketing disaster class10:30 How lying in your ads can make you millions20:00 The $87m/year man joins Ferrari26:12 PLTFRM’s transcendent offerings27:00 Progresso gets quirky with…soup drops
Marketing Stunts Are Back (but that doesn't mean they're good)
Learn about PLTFRM: https://www.onepltfrm.com/In this episode, the BrandFathers break down campaigns from the world’s biggest brands and celebrities, discussing what’s really going on behind the scenes.0:00 Intro1:08 Severance locks it’s actors in a glass cage in the middle of Grand Central9:03 Bad Bunny shuts down the NYC subway…in disguise?13:29 Coors drops the ball with a typo in multi-million
Good vs bad marketing: the first campaigns of 2025
This week, The BrandFathers take on the godforsaken “New Year, New You” campaigns and ask the tough questions:Equinox vs. Zumba: The fitness war you didn’t know you cared about. Equinox says, “We Don’t Do January,” while Zumba rolls out the welcome mat. Who, if anyone, takes the crown?Notion’s Glow-Up: How do you make something as uncool as productivity software…fun? Notion might have the answer—o
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