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Leveraging Thought Leadership

Leveraging Thought Leadership

Peter Winick and Bill Sherman 725 Episodes Oct 11, 2026

Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.

Episodes

Why Focus Is a Team Problem, Not a Personal One | Shawn Vanderhoven | 743
Why Focus Is a Team Problem, Not a Personal One | Shawn Vanderhoven | 743 Oct 11, 2026 20:27 A leader stands up in the middle of a 200-person workshop, slams his hand on the table, and says out loud what everyone in the room is feeling: I can't do great work here anymore. That moment helped start Pause: How to Lead Brilliant Work in a Busy World, and it's where this conversation gets interesting. Shawn Vanderhoven leads the executive development practice at the Wiseman Group and collabo
How to Scale Executive Coaching Across an Entire Organization | Billy Hoogterp | 742
How to Scale Executive Coaching Across an Entire Organization | Billy Hoogterp | 742 Oct 1, 2026 19:00 Ask professionals at the world's biggest companies whether they have a plan for their own learning and growth, and Bill Hoogterp says the answer is almost never yes. He built LifeHikes around that gap, and in this episode he shows how a happy accident turned into a scalable model. Bill's career reads like a series of rivers rather than a roadmap: a decade of living cashless and keyless, nonprofits
How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741
How to Stand Out When AI Makes Content a Commodity | Jack Myers | 741 Sep 27, 2026 20:36 What if the one thing you've spent your career building, your expertise, is about to become the least valuable thing you own? In this episode of Leveraging Thought Leadership, Peter Winick sits down with Jack Myers, a media ecologist, futurist, and author of Your Third Brain: Powering a Future of Unimagined Possibilities. Jack launched The Myers Report as a fax newsletter in 1984, founded MediaVil
Building Trust Between Humans and AI in R&D| Jayshree Seth|  740
Building Trust Between Humans and AI in R&D| Jayshree Seth| 740 Sep 20, 2026 40:04 What does it take for a corporate scientist with zero direct reports to land on a list dominated by business school professors and bestselling authors? That's the question Jayshree Seth had to answer for herself when she was named to the Thinkers50 Radar in 2025 — and her answer became a framework. In her third appearance on the show, Jayshree Seth, 3M's Chief Science Advocate and now-published t
Why Your Book's ROI Isn't Book Sales | Zach Kristensen | 739
Why Your Book's ROI Isn't Book Sales | Zach Kristensen | 739 Sep 17, 2026 25:16 Here's an uncomfortable truth for anyone thinking about writing a book: the profit from the book itself is usually a rounding error. The real return shows up somewhere else entirely — and this episode, featuring publishing strategist Zach Kristensen, is about figuring out where. Zach has spent 15 years inside the thought leadership publishing world, first at FranklinCovey helping build out titles
Translating Academic Research Into Real Business Impact | Nathan Bennett | 738
Translating Academic Research Into Real Business Impact | Nathan Bennett | 738 Sep 13, 2026 20:43 What actually happens when academic research meets the boardroom?    Peter Winick sits down with Nate Bennett — professor of management and faculty director of the Executive MBA program at Georgia State University's J. Mack Robinson College of Business — for a candid look at the gap between what business scholars know and what business leaders actually use. Bennett has spent his career straddling
Leading Through Uncertainty: What Crisis Really Reveals | Tom Kolditz & Mariana Khomitska | 737
Leading Through Uncertainty: What Crisis Really Reveals | Tom Kolditz & Mariana Khomitska | 737 Sep 10, 2026 28:33 What separates a leader from someone who just holds a title? This episode goes looking for the answer with two people who've watched that question get answered under real pressure: retired Brigadier General Tom Kolditz, who spent 40 years building leaders at West Point, Yale, and Rice, and Mariana Khomitska, a Ukrainian leadership development expert who has spent the last several years watching le
Rivers, Rocks, and Rubies: A New Career Model | Dan Pontefract | 736
Rivers, Rocks, and Rubies: A New Career Model | Dan Pontefract | 736 Sep 3, 2026 41:47 Here's an uncomfortable question: if you replaced "Gen X" with a racial or ethnic label in a hiring conversation, would anyone tolerate it?    Dan Pontefract — leadership and corporate culture strategist, six-time author, and former Chief Learning Officer at SAP and TELUS — thinks the answer says a lot about how casually organizations discriminate by age. In this conversation, Dan traces the arc
How Career Pivots Really Happen | Mary Olson-Menzel | 735
How Career Pivots Really Happen | Mary Olson-Menzel | 735 Aug 30, 2026 20:58 What does it actually take to build a coaching methodology that thousands of people rely on? According to Mary Olson-Menzel, Founder and CEO of MVP Executive Development and author of the national bestseller What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career, it wasn't a strategic plan. It was fourteen years of watching. This episode traces Mary's career from loca
The Difference Between Opinion and Real Thought Leadership | Lisa Bodell | 734
The Difference Between Opinion and Real Thought Leadership | Lisa Bodell | 734 Aug 23, 2026 18:24 She was skeptical about writing a book for years. Not because she lacked ideas — because she'd watched too many people write books for their ego rather than for their reader. In this episode, Bill Sherman sits down with Lisa Bodell, CEO of futurethink and bestselling author of Kill the Company and Why Simple Wins, to talk about what actually happens between "I should write a book" and "I finally d
Why Personal Branding Isn't About You At All | Vanessa Errecarte | 733
Why Personal Branding Isn't About You At All | Vanessa Errecarte | 733 Aug 20, 2026 22:12 "Personal brand" might be the most cringe-inducing phrase in business vocabulary. Say it out loud to a room of accomplished professionals and watch the shoulders tense — it sounds like self-promotion, follower counts, and algorithm-chasing. Vanessa Errecarte,  Founder of Marketing Simplified, the UC Davis Graduate School of Management lecturer who built one of the nation's only for-credit MBA cour
Turning Unpredictable Referrals Into a Predictable Pipeline | Mark McIntosh |  732
Turning Unpredictable Referrals Into a Predictable Pipeline | Mark McIntosh | 732 Aug 16, 2026 22:17 Every founder-led advisory firm knows the feeling: business comes in waves. Referrals and word-of-mouth are lovely — until the pipeline goes quiet for three months and nobody can explain why. In this episode, Mark McIntosh, founder of RevGrow, joins the show to break down why that unpredictability isn't a mystery to solve, it's a system to build. A CPA by training, Mark spent years watching talen

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