Business of Marketing
Business of Marketing is a podcast that explores marketing intelligence through in-depth conversations with leaders from major brands, agencies, and platforms. Hosted by John Horsley and Justin Cooke, each episode features on-the-record discussions about commercial and marketing strategies. The podcast is published at businessof.co.
Episodes
Cannes Lions: Alastair Hill, On Device on Why Marketing Measurement Is Still Broken
Recorded live at Cannes Lions, John Horsley sits down with Alistair Hill, Co-Founder of On Device, to explore why marketing measurement still gets so much wrong.
They discuss why click-through rates can be a terrible measure of brand effectiveness, the growing problem of survey fraud, how brands can connect brand lift to commercial outcomes, and why AI is shifting measurement from reports consumed
Cannes Lions: Emma Armstrong, BBDO New York on AI, Creativity and the Future of Agencies
Emma Armstrong, CEO of BBDO New York and Global Transformation Officer at BBDO Worldwide, joins John Horsley live from Cannes Lions to discuss AI, creativity, brand building and the future of agencies.
Emma explains why the role of a modern agency goes far beyond making advertising. The best agencies act as business partners, helping clients understand shifts in culture, technology and consumer be
Erin Chin, Logitech G: Creators Are Business Partners, Not Marketing Channels | Cannes Lions
In this episode of The Business of Marketing, John Horsley sits down with Erin Chin, Global Head of Brand Marketing at Logitech G, live from Cannes Lions, for a wide-ranging conversation about brand, creators, fandom and the changing media landscape.
Erin explains why Logitech G treats creators as business partners, not marketing channels, and how its “design by collaboration” approach brings game
Carmen Rodriguez, Global Chief Growth Officer at GUT - Live at Cannes Lions
Carmen Rodriguez, Global Chief Growth Officer at GUT, on bravery, sustainable growth and why the best agencies know when to say no.
Recorded live at Cannes Lions, Justin Cooke sits down with Carmen Rodriguez to explore what growth really looks like when creativity, culture and commercial ambition all have to move together.
Carmen explains why GUT sees itself as “a brave agency for brave clients”,
Michael Scott, Global CRO, LoopMe - Live at Cannes Lions
Michael Scott, Global CRO, LoopMe: Why Brand Performance Is Back
What happens when marketers focus too heavily on the 5% of consumers already in market?
Michael Scott, Global Chief Revenue Officer at LoopMe, joins John Horsley live from Cannes Lions to discuss why brands need to start filling the top of the funnel again, and how better data, AI and real-time measurement are making brand investment
Tracey Shirtcliff, Founder & CEO, SCOPE Better - Live at Cannes Lions
Tracey Shirtcliff, Founder & CEO of Scope Better, joins John Horsley live from Cannes Lions to unpack one of the biggest commercial problems facing agencies: why so many are still pricing the future using models built for the past.
Having previously built and sold agency workflow platform Traffic Live, Tracey has spent years inside the economics of creative and professional services businesses
Tom Murphy, Chief Creative Officer at VML live from Cannes Lions
Tom Murphy, Chief Creative Officer at VML, joins John Horsley live at Cannes Lions for a sharp conversation about creativity, AI, advertising and what actually makes people pay attention.
They discuss why “a thousand times zero is still zero”, how too many decision-makers can average great ideas down, why taste matters more in the age of AI, the return of craft and analogue culture, and why the be
Michael Lehman President Americas Equative Live at Cannes Lions
Growth isn't a playbook. It's a series of decisions.
What separates companies that scale from those that stall?
Michael Lehman, President Americas at Equativ, has led growth across venture-backed startups, private equity businesses and companies preparing for exit. In this conversation with John Horsley, recorded live at Cannes Lions, he explains why every stage of growth demands a different strat
Matt Longley, CEO at Mobsta - Live at Cannes Lions
What if the future of marketing isn't advertising at all?
Recorded live at Cannes Lions, Justin Cooke sits down with Matt Longley, CEO of Mobsta, to explore why the next competitive advantage won't come from buying media more efficiently, but from understanding human behaviour better.
Matt shares how Mobsta evolved from a mobile targeting business into an intelligence platform, why customer succes
Fiona McKenzie, President Marketbridge Europe live at Cannes Lions
AI isn't fixing broken go-to-market strategies. It's exposing them.
Recorded live at Cannes Lions, John Horsley is joined by Fiona McKenzie, President, Europe at Marketbridge, for a practical conversation about what AI is really changing inside modern marketing organisations.
Rather than chasing the latest AI tools, Fiona argues that marketers should be fixing the fundamentals first. Poor data, di
Dimi Albers CEO DEPT Live at Cannes Lions
AI is changing far more than marketing productivity. It's reshaping how customers discover, evaluate and buy.
In this episode of Business of Marketing, John Horsley speaks with Dimi Albers, CEO of Dept, about why the brands that succeed will be those that redesign the entire customer journey for an AI-first world.
They discuss:
• Why growth has to be engineered, not just executed.
• How AI is chan
Oliver Whitten, Chief Operating Officer at Adform live during Cannes Lions
Ad tech has never been more powerful. So why does marketing still feel so complicated?
Recorded live at Cannes Lions, John Horsley speaks with Oliver Whitten, Chief Operating Officer at Adform, about the technologies reshaping modern advertising and why the biggest opportunity isn't adding more AI, it's removing complexity.
From AI-powered campaign planning and the rise of Model Context Protocol (
Victoria Usher CEO at GingerMay live at Cannes Lions
Victoria Usher, CEO and Founder of GingerMay, joins The Business of Marketing to explore why great communications still come down to one thing: understanding people.
Recorded live at Cannes Lions 2026, Victoria explains why AI is creating more content but not necessarily better communication, why too many brands mistake noise for storytelling, and how authentic leadership, thoughtful PR and strong
Jennifer Kattula GM & CMO of Microsoft-Advertising recorded at Cannes Lions 2026
Jennifer Kattula, General Manager and CMO of Microsoft Advertising, joins John Horsley live from Cannes Lions to explore how AI is reshaping marketing.
From marketing to LLMs and AI agents, to why brand storytelling matters more than ever, Jennifer explains how marketers can build visibility, trust and competitive advantage in an AI-first world. The conversation also covers employee advocacy, crea
Christine C. Cook Chief Commercial Officer, Bloomberg Media - Live from Cannes Lions
Recorded live at Cannes Lions, John Horsley sits down with Christine C. Cook, Chief Commercial Officer at Bloomberg Media, for a wide-ranging conversation about the changing worlds of media, marketing, content and leadership.
They explore:
• What premium media really means, from professionally sourced journalism and quality production to context, trust and understanding what clients actually need
Cindy Gallop Founder & CEO MakeLoveNotPorn Live from Cannes Lions 2026
Cindy Gallop has never been interested in saying what people want to hear.
A former advertising leader turned founder of MakeLoveNotPorn, she joins Justin Cooke at Cannes Lions to discuss why marketing has the power to change culture, not just sell products, and why too often it chooses not to.
The conversation explores why diversity in advertising is moving backwards, why the industry surrendered
Sir Martin Sorrell Executive Chairman at S4 Capital Live from Cannes Lions 2026
Sir Martin Sorrell | Executive Chairman, S4 Capital & Senior Monk | Live from Cannes Lions 2026
What happens when one of advertising's most influential leaders looks at where the industry is really heading?
Recorded live at Cannes Lions, Justin Cooke sits down with Sir Martin Sorrell for a wide-ranging conversation on why AI is transforming media faster than creativity, why agency business mod
Mark Ritson Founder MiniMBA
Has marketing really changed or have marketers simply forgotten the fundamentals?
Recorded live at Cannes Lions, Justin Cooke sits down with Mark Ritson, founder of MiniMBA, to explore why the principles of great marketing remain remarkably consistent, even as AI transforms the tools we use.
Mark shares his views on market orientation, strategy before tactics, the future of synthetic research, bra
Russell Pedrick Managing Director Octave
Audio is one of the fastest-growing media channels, but are marketers still undervaluing it?
In this episode of the Business of Marketing, John Horsley sits down with Russell Pedrick, Managing Director of Octave, to explore how audio is evolving from a supporting channel into one of the most powerful parts of the modern media mix.
Drawing on experience across Disney, ESPN and News UK, Russell expl
Paul Evans Chief Positioning Engineer V2RSION.COM
Positioning is no longer just about standing out. It's about being found.
In this episode of The Business of Marketing, recorded live at Advertising Week Europe, Justin Cooke sits down with Paul Evans, Founder and Chief Positioning Engineer at V2RSION, to explore why positioning has become one of the most important strategic disciplines in business.
Drawing on leadership experience at Microsoft, V
Andrea Sexton, CEO of Ledger Bennett
In this episode of The Business of Marketing, John Horsley sits down with Andrea Sexton, CEO of Ledger Bennett, to explore why B2B marketing needs to move beyond obsessing over the measurable 40% of the funnel and start investing in the moments that shape buying decisions long before prospects become leads.
Andrea shares why the industry's fixation on MQLs, attribution and short-term performance i
Graham Field, Chief Revenue Officer at Outra
In this episode of Business of Marketing, John Horsley sits down with Graham Field, Chief Revenue Officer at Outra, to explore how the relationship between data, AI and revenue is reshaping modern marketing.
From the early days of programmatic advertising to today's AI-powered marketing stack, Graham shares why the brands that win won't necessarily have the biggest media budgets, but the best unde
Harry Davies VP of marketing strategy, investment and effectiveness, Sage
In this episode of Business of Marketing, John Horsley sits down with Harry Davies, VP of Strategy, Investment & Marketing Effectiveness at Sage, to explore why so many organisations still measure the wrong things, and what truly drives long-term growth.
Drawing on experience spanning government, Google, Amazon and Sage, Harry explains why marketing effectiveness is about far more than adverti
Kahlen Macaulay Head of Sports & Media Partnerships, International at Snap Inc
How Sport, Technology and Culture Are Reshaping Fan Engagement | Kahlen Macaulay , Snap
What does it take to keep the next generation of sports fans engaged?
In this episode of The Business of Marketing, John Horsley sits down with Kahlen Macaulay, Head of Sports, Media & Partnerships International at Snap, to explore how technology is transforming the way sport is produced, distributed and ex
Renaye Edwards, Global COO and Managing Director of Ammunition
In this episode of The Business of Marketing, John Horsley speaks with Renaye Edwards, Global COO and Managing Director of Ammunition, recorded live at Advertising Week Europe.
Renaye discusses her journey from client-side marketing to agency founder, exit and global agency leadership. She shares why marketing must remain the voice of the customer, how agencies can move beyond output to out
Nick Beck, Founder and CEO of Tug
What happens when search, media, AI and commerce start collapsing into one connected ecosystem?
In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how modern marketing is being reshaped by AI search, creator culture, performance marketing and the growing importance of brand.
From launching Tug out of the basement of Vice Maga
John Rudaizky, Global Chief Brand and Marketing Officer / CMO at EY
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale.
John shares the story behind EY’s iconic “Better Questions” platform, why emotion matters more than ever in B2B marketing, and how AI is reshaping marketing organisations,
Nishma Patel Robb, Founder and CEO of Unmissable
What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust?
In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, former Google marketing leader and former President of WACL, to explore visibility, storytelling, trust and the future of personal brands.
After a decade helping shape Google’s repu
Stephan Pretorius, CTO of WPP
What happens when one of the world’s largest communications groups starts rebuilding itself around AI?
In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketing, creativity, production, agency models and the future of work itself.
From agentic workflows and AI-generated production to the changing econo
Nial McKinney, Founding Partner of The Creative Engineers
In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe.
Niall discusses why marketers need to produce more content than ever, but without bigger budgets, weaker creative standards or loss of brand control.
They explore how AI is changing content operating models, why workflows matte
Dan Reeves, co-founder of Subjct
In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe.
Dan reflects on the golden era of magazine publishing, from Q Magazine and The Face through to today’s AI-powered content ecosystem, and explores how storytelling, publishing and discovery are being reshaped by AI.
The conversation covers the collapse o
Edwin Wong, Head of Global Measurement Science at Uber Advertising
In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe.
They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes.
Edwin shares how Uber’s first-party data and real-world utilit
Julie Selman, SVP, Head of EMEA at Magnite
In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe.
Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV.
They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how da
James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe
In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe.
James reflects on a career spanning agencies, networks, consultancies and creative transformation, from helping grow Karmarama through to its acquisition by Accenture, to his current role at Stagwell.
They discuss h
Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn
In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe.
Milka discusses how B2B buying has changed, why credibility now matters as much as reach, and how platforms like LinkedIn are helping brands build trust through people, creators and expert v
Chris Bagnall, CEO, Transmission
In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission.
They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise of customer-obsessed, commercially driven marketing.
Chris shares why traditional demand generation is broken, why brand matters more than ever in an AI-driven buying journey, and
Toby Southgate, Global Group Chief Executive Officer, We Are Social
In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe.
Toby shares his journey from economics, banking and early internet publishing into agency leadership, before exploring how social has moved far beyond a media channel.
They discuss why brands need to participate in culture, how co
Soizic Sycamore, Managing Director, Plan.Net Group
In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe.
They explore why customer experience must come before technology, how data and MarTech are often misunderstood, and why many organisations still struggle to turn insight into meaningful action.
Soi
Paul Cash, Founder and Chief Rooster at RoosterPunk
Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got right. Recorded live at Advertising Week Europe.
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open the DSP, why commerce is a bigger opportunity than retail, and what walled garden collaboration looks like. Plus leading Yahoo's global neurodiversity group. Recorded live at Advertising Week Europe.
Victoria Dyke, Co-Founder of Ziggy
Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more than opportunity volume, and commercial literacy as the defining skill for modern marketers. Recorded live at Advertising Week Europe.
Tom Ollerton, Co-Founder of Automated Creative
Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real economics underneath the AI boom, and why marketing now resets to zero every few months. Recorded live at Advertising Week Europe.
Fiona Salmon, Managing Director at Mantis
Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less world, why brand safety is overblocking news, and sustainability as an efficiency play. Recorded live at Advertising Week Europe.
Dragos Marica, Associate Director, Performance Marketing at Directive
Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the centre of performance marketing, and the brand vs demand balance when the low-hanging fruit has gone. Recorded live at Advertising Week Europe.
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA markets, and why storytelling still wins. Recorded live at Advertising Week Europe.
Minter Dial, Author, Speaker & Thought Leader, MYDIAL
Recorded live at Advertising Week Europe, John Horsley speaks with Minter Dial about empathy, trust, AI, and why businesses need to become more meaningful, more human and more self-aware in the way they lead and communicate.
Martin Corke, CMO, Bauer Media Outdoor
Recorded live at Advertising Week Europe, John Horsley speaks with Martin Corke, Chief Marketing Officer at Bauer Media Outdoor, about the evolution of out of home, the rise of digital and programmatic, and why the channel still has one of the brightest futures in media.
Jem Lloyd-Williams, Mindshare President and WPP Media CSO
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jem Lloyd-Williams, Mindshare President and WPP Media CSO, about the changing nature of media, the role of AI, and why speed and strategic clarity are becoming critical in modern marketing.
Jen Brown, Director, Engaging Interactions
Recorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term brand building, and how marketers can remove friction across the customer journey to unlock real engagement.
Jaki Ellenby, CCO, ABBA Voyage
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jackie Ellenby about building distinctive brands, marketing unforgettable experiences, and why the strongest brands compete on uniqueness, not comparison.
Chris Elsheikhi VP Demand Generation, Usercentrics
Recorded live at Advertising Week Europe, John Horsley speaks with Chris Elsheki, Vice President of Demand Generation at Usercentrics, about privacy-led marketing, building demand engines, and why trust is becoming one of the most important performance signals in B2B.
Bryan Barletta, Founder & Partner, Sounds Profitable
Live from Advertising Week Europe, John Horsley is joined by Bryan Barletta, founder of Sounds Profitable, for a conversation on the business of podcasting. From creator economics to attribution, audience engagement and the future of the industry, this episode looks at where podcasting is headed next.
Ben Smith, Director of Global Marketing, ReachDesk
Recorded live at Advertising Week Europe, John Horsley sits down with Ben Smith, Director of Global Marketing at ReachDesk, to explore how marketing teams are building pipeline, aligning to revenue, and breaking through the noise.
Andrew McCormick, Former Chief Growth Officer, Dentsu X
Recorded live at Advertising Week Europe, this episode sees Justin Cooke in conversation with Andrew McCormick, former Chief Growth Officer at Dentsu X, unpacking how agencies are evolving, what really drives growth, and why outcomes, not outputs, now define success.
Paul Anderson, Global Chief Creative Director, Gravity Global
Recorded live at Advertising Week Europe, John Horsley speaks with Paul Anderson, Global Chief Creative Director and founding partner at Gravity Global, about the state of B2B creativity, the enduring power of brand, and why big ideas still matter.
Jason Warnes, Marketing Advisor and Investor
In this episode, John Horsley speaks with Jason Warnes about the evolution of digital marketing, why the fundamentals still matter, and how AI is reshaping agencies, creativity and brand building in real time.
Gareth Cummings, CEO of eDesk
In this episode of The Business of Marketing, John Horsley speaks with Gareth Cummings, CEO of eDesk. From early coding on a Commodore 64 to leading a global e-commerce support platform, Gareth shares his views on leadership, resilience, AI, and why customer experience remains central to growth.
Maor Sadra, CEO & Co-Founder of INCRMNTAL
John Horsley is joined by Maor Sadra, CEO & Co-Founder of INCRMNTAL, to explore why marketing must move beyond clicks and attribution to measure true business value. A candid conversation on incrementality, leadership, and the future of marketing ROI.
Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo
Andrew Bialecki, Co-CEO and Co-Founder of Klaviyo, joins John Horsley on The Business of Marketing to explore how consumer CRM is evolving in the age of AI. From bootstrapping to IPO, Andrew shares lessons on autonomy, product-led growth, and the rise of agentic commerce.
Leon Harlow, Group Commercial Director at YMU
Leon Harlow, Group Commercial Director at YMU, breaks down how the creator economy is reshaping entertainment, talent and brand partnerships. He explains why community and trust now beat pure reach, how YouTube has become the new pilot stage for TV, and what brands should prioritise as every platform becomes a video platform.
Yondjé Choi Cornez, Head of Partner Marketing Pixel B2B, Google
Google Pixel’s Head of Partner Marketing B2B, Yondjé Choi Cornez, joins John Horsley to explore global partner ecosystems, cultural intelligence and building a DTC Korean nutrition brand alongside a major tech career.
Mitali Israni, Senior Director of Marketing at Pantheon
Senior Director of Marketing at Pantheon, Mitali Israni, joins host John Horsley to unpack revenue marketing, partner ecosystems and why AI is the “new paintbrush” for modern marketers.
Stephanie Dittmer Rogers, EVP of Marketing, San Francisco 49ers
San Francisco 49ers EVP Marketing Stephanie Dittmer Rogers dives into the craft of fan experience - from in-stadium entertainment to global growth and the brand philosophy guiding one of the NFL’s most iconic teams.
Dennis Claus, Strategy Lead EMEA at Apply Digital
Apply Digital’s Dennis Claus, Strategy Lead EMEA, explores how brands can turn customers into fans. From sports franchises and global consumer brands to AI, personalisation and the “three Es” of change, Dennis shares a pragmatic view on building digital ecosystems, measuring fandom, and staying focused on what really matters in a world of constant hype.
Greg P. Licciardi, VP Sponsorships & Partner Programs at ANA
ANA’s Greg P. Licciardi, VP Sponsorships & Partner Programs and author of The Holy Grail of Marketing, breaks down his “Holy Grail” framework for modern marketing. From Wendy’s, Harry’s and e.l.f. to AI-driven personalisation and brand purpose, Greg shares how to align the right person, message, timing, environment and outcome – whether you’re a global CMO or a startup watching every dollar.
Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake
This episode features Dennis Buchheim, Global Head of GTM for Adtech/Martech, Communications, Media & Entertainment at Snowflake. Dennis brings decades of experience from Yahoo, Microsoft, Meta and IAB Tech Lab to unpack the future of data, AI, identity and measurement - and what the next era of advertising will really look like.
Jay Prasad, CEO at Relo Metrics
Jay Prasad, CEO of Relo Metrics, unpacks how AI and computer vision are transforming the way brands measure sponsorships, fan attention and cultural moments across sport, streaming and entertainment. A look at the shift from logo slaps to real, data-driven impact.
Adam Clyne, Founder & CEO and Mark Lainas, President US at Coolr
This episode features Adam Clyne, Founder & CEO of Coolr, and Mark Lainas, President US, from the social-first agency behind standout work for Burger King, Deliveroo and dozens of major global brands. They share Coolr’s origin story, how culture, creators and platform-native thinking fuel their approach, and why so many CMOs are struggling to keep up as social overtakes traditional media.
Christie Sclater, SVP of Global Marketing at Clinique
Christie Sclater, Clinique’s SVP of Global Marketing, breaks down how the brand continues to evolve through global campaigns, digital acceleration and deep consumer insight. A candid conversation on creativity, modern brand building and what it takes to grow an iconic beauty brand today.
Kevin Hein, Chief Growth Officer at GIPHY
Kevin Hine, CRO at GIPHY, breaks down the shift from the feed era to the chat era, what emotional context teaches us about culture, and how brands can thrive through participation, not visibility.
Charles Simon, Vice President of Private Advertising Standards at RTB House
RTB House’s Charles Simon, Vice President of Private Advertising Standards, discusses how regulation and standards are transforming digital advertising. From GDPR and state-level laws to cryptography, clean rooms and privacy-first measurement, Charles breaks down what’s coming next - and why understanding privacy is now a core superpower for modern marketers.
Oli Bealby, Co-Founder, Stereo Creative
This episode features Oli Bealby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.
Shannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo!
Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.
Aarti Bhaskaran, Global Head of Research and Insights, Snap
Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.
Johanna Wahlroos, VP of Marketing, Global Strategy and Planning, DoubleVerify
Recorded live at Advertising Week New York, this episode features Johanna Wahlroos, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, the balance between AI and human insight, and how to keep the customer truly at the centre of every strategy.
Lindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor
Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of Revenue at Conductor AI. Lindsay explores how AI is redefining the role of marketing leaders, the rise of AEO (AI Engine Optimization), and what it takes to build authentic, people-first brands in an era of automation.
Tony Marlow, Chief Marketing Officer, LG Ad Solutions
From smart TVs to smart ads, Tony Marlow, Chief Marketing Officer at LG Ad Solutions, shares how the company is transforming the TV experience - blending attention, addressability, and real outcomes for brands.
Darren D’Altorio, SVP of Paid Media, Wpromote
WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI ethics, influencer ROI, and why smashing silos between brand, performance, and creative teams is key to modern marketing success.
Kimberly Hairston-Hicks, CMO, Gold Bond
From Legacy to Leadership: Kimberley Hurst-Hicks on Modernising Brands with Soul CMO of Gold Bond Co, Kimberley Hurst-Hicks shares how she’s reinventing a 100-year-old brand without losing what made it iconic. From her journey through Coca-Cola and L’Oréal to launching her own venture, Kimberley discusses inclusive innovation, brand leadership, and why the future of wellness is holistic.
Mindie Kaplan, VP Innovation, MediaMint
From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.
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