Business of Marketing
Business of Marketing is a podcast that explores marketing intelligence through in-depth conversations with leaders from major brands, agencies, and platforms. Hosted by John Horsley and Justin Cooke, each episode features on-the-record discussions about commercial and marketing strategies. The podcast is published at businessof.co.
Episodes
Cannes Lions 2026: The Future of Retail Media, AI and Creativity | Troy Townsend, Zitcha
Recorded live at Cannes Lions 2026, Business of Marketing host John Horsley sits down with Troy Townsend, CEO and co-founder of Zitcha, to explore the next chapter of retail media from connecting media and merchandising teams to measuring real business impact and preparing for AI-driven commerce.
Troy discusses why retail media networks need to look beyond short-term revenue, how retailers can con
Cannes Lions 2026: AI, Social & the New Rules of Performance | Mallory Simmonds, Jungle Creations
What happens when a data-driven performance marketer takes the reins of a creative, publisher-powered social business?
In this episode of The Business of Marketing, recorded live at Cannes Lions 2026, Justin Cooke sits down with Mallory Simmonds, CEO of Jungle Creations, just eight weeks into the role.
Mallory shares her perspective on where social, creativity, data and performance are heading — a
Stop Automating. Start Refounding. | Dr Benjamin Herndon, KUNGFU.AI
What if the biggest mistake businesses are making with AI is trying to make their existing operations more efficient, rather than questioning whether those operations should exist at all?
Recorded live at Prompt in New York City, John Horsley launches the first episode of Business of AI with Dr Benjamin Herndon, Chief Strategy Officer at KUNGFU.AI, to explore why the real opportunity isn't simply
Cannes Lions: AI Is Changing Ad Tech. Trust Is Still the Real Currency | Emma Newman, PubMatic
AI is reshaping digital advertising. But in an increasingly automated world, trust could be the industry's most valuable currency.
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Emma Newman, Chief Revenue Officer, EMEA at PubMatic, for a sharp conversation about the forces transforming ad tech.
From agentic AI and supply chain simplification to publisher value, transparency and th
Cannes Lions: Why Programmatic Still Needs Humans
Programmatic promised to make advertising smarter. Instead, for many brands and agencies, it became an increasingly complicated web of platforms, partners, inventory, data and fees.
Recorded live at Cannes Lions, Justin Cooke sits down with Christoph Berg, CEO and founder of Mint Square, to ask a simple question: why did programmatic get so difficult?
Christoph argues that the problem isn't the te
Cannes Lions: Why Brand Is the Engine of Growth | John Morris, Design Bridge and Partners
For years, marketing has tilted towards performance: measurable clicks, immediate conversions and short-term returns.
But is the pendulum swinging back towards brand?
Recorded live at Cannes Lions, John Horsley sits down with John Morris, CEO of Design Bridge and Partners, to explore why long-term brand building is returning to the boardroom agenda, and why creativity and design need to be underst
Cannes Lions: Yahoo COO Matt Sanchez on How Marketing and Media Are Being Rewritten in Real Time
The rules of marketing and media are being rewritten in real time.
Recorded live at Cannes Lions, John Horsley sits down with Matt Sanchez, Chief Operating Officer of Yahoo, for an in-depth conversation about what comes next for one of the internet’s most recognisable companies, and for the industry built around it.
Yahoo reaches nine in ten Americans every month. But scale alone is no longer enou
Cannes Lions 2026: Why Advertising Still Matters | Sharon Lloyd-Barnes, Advertising Association
Advertising is changing at extraordinary speed. AI is reshaping how work gets done, agencies are rethinking their commercial models, and a new generation is entering an industry that looks very different from the one before it.
So what is advertising actually worth now?
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Sharon Lloyd-Barnes, Commercial Director of the Advertising Assoc
Cannes Lions: When Everyone Has an AI Story, How Do You Stand Out? | Seedtag
Recorded live at Cannes Lions, Justin Cooke sits down with Brendan McCarthy, Chief Marketing and Communications Officer at Seedtag, to explore one of the biggest challenges facing marketers in ad tech: how do you stand out when everyone has an AI story?
After senior roles at Criteo, Nielsen and Edelman, Brendan has lived through successive waves of change across data, advertising and technology. B
Cannes Lions: Sustainability Has Left the Press Office | Richard Davis, 51toCarbonZero
Sustainability used to live in the press release. Increasingly, it lives in the P&L.
Recorded live at Cannes Lions 2026, Richard Davis, Co-founder and CEO of 51toCarbonZero, joins Business of Marketing to discuss how sustainability is moving from ambition to action across media, marketing and advertising.
Richard previously led global business strategy at Dentsu Media and now works with brands
Cannes Lions: The End of Billable Hours? How AI Is Rewriting the Agency Business | Dr. Ali Alkhafaji, Apply Digital
AI is no longer just changing how agencies work. It is starting to rewrite the economics of the entire services business.
Recorded live at Cannes Lions 2026, Dr. Ali Alkhafaji, CEO of Apply Digital, joins The Business of Marketing to explain what an AI-first services company actually looks like once you move beyond the hype and into delivery, pricing, talent and client outcomes.
Ali argues that th
Special Edition: The $100bn Commerce Media Opportunity - Matt Conlin, Founder & Chief Customer Officer, Fluent
Commerce media is emerging as one of the biggest shifts in digital advertising.
Search defined the 2000s. Social reshaped the 2010s. Now retailers, travel companies and other businesses are building media businesses around something potentially even more valuable: first-party customer relationships, purchase data and proximity to the transaction.
In this special edition of The Business of Marketin
Cannes Lions Special: Sarah Robertson, Chief Product Officer at Experian, on Turning Data Into Outcomes
Recorded live at Cannes Lions, Justin Cooke is joined by Sarah Robertson, Chief Product Officer at Experian, for a conversation about one of the persistent challenges facing modern businesses: turning data into something genuinely useful.
Sarah argues that organisations often start in the wrong place. Rather than asking what data they have or what technology they should deploy, they need to begin
Cannes Lions: Pierce Cook-Anderson of Mail Metro Media on Publishing’s Existential Moment
Recorded live at Cannes Lions, John Horsley is joined by Pierce Cook-Anderson, Managing Director, Advertising at Mail Metro Media.
After more than 20 years spanning publishing, media sales and ad tech, including roles at Future, Sky, the FT, Newsweek, OpenX and Equativ, Pierce has returned to publishing at what he describes as an “existential moment” for the industry.
They discuss how AI and zero-
Cannes Lions: Olaf van Gerwen of Chuck Studios on Why Food Advertising Sells the Category, Not the Brand
What makes a burger look like your burger? Or a beer look like your beer?
For Olaf van Gerwen, Founder & Global Creative Director of Chuck Studios, that question gets to the heart of a problem facing some of the world’s biggest food and drink brands: too much advertising makes the category look good, while doing very little to make the brand distinctive.
Recorded at Cannes Lions, Olaf joins Jo
Special Edition: LiveRamp’s Travis Clinger on the New Infrastructure of Marketing
AI is changing how consumers discover products, how brands reach them and, increasingly, how marketing itself gets done.
John Horsley is joined by Travis Clinger, Chief Connectivity & Ecosystem Officer and GM, International at LiveRamp, for a wide-ranging conversation about the infrastructure behind that transformation.
Travis explains why connecting identity across platforms has become so imp
Cannes Lions: Luca Filardo CRO, Adlook on AI, Accountability and the Future of Programmatic
For years, programmatic advertising has been optimised around clicks, viewability and other proxy metrics. But marketers increasingly want a much simpler answer: what did this investment actually do for the business?
Recorded live at Cannes Lions, John Horsley sits down with Luca Filardo, Chief Revenue Officer at Adlook, to explore how AI is changing the economics, speed and expectations of digita
Cannes Lions: Why First-Party Data Still Isn’t Working with Rob McLaughlin, AUDIENCES
Most brands say they have a first-party data strategy. Far fewer are actually using that data to shape the media they buy.
Recorded live at Cannes Lions, John Horsley sits down with Rob McLaughlin, Founder and CEO of AUDIENCES, to explore why so much customer data still fails to make it into media activation and what needs to change.
Rob argues that less than 3% of media spend is currently informe
Cannes Lions: Luis Miguel Messianu, MEL on Why Culture Will Win in the Age of AI
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Luis Miguel Messianu, Founder, President and Chief Creative Officer of MEL, for a conversation about cultural intelligence, creativity, AI and where brands will find their next wave of growth.
Luis has spent decades challenging the way brands think about multicultural marketing, building award-winning agencies and leading creative wor
Cannes Lions: Lisa Morgan, Generation Media on Fandom, AI and the Future of Media
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Lisa Morgan, Managing Director of Generation Media, one of the UK’s leading independent media agencies specialising in children, young people and family audiences.
Children and young people are often the earliest adopters of new platforms, technologies and behaviours, but understanding what captures their attention, earns their trust
Cannes Lions: Miguel Machado, Keenfolks on AI, Data and the End of Campaign Marketing
AI might be dominating the conversation in marketing, but Miguel Machado believes most businesses are focusing on the wrong thing.
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Miguel Machado, CEO of Keenfolks, to discuss why competitive advantage will come from data, not AI alone, and why marketing needs to move beyond one-off campaigns towards intelligent systems that continuou
Cannes Lions: Katie Mitchell, Seen Studios on Why Brand Experience Must Connect Physical and Digital
Recorded live at Cannes Lions, Katie Mitchell, Managing Director of Seen Studios, joins Justin Cooke on the Business of Marketing to explore why the future of brand experience is neither physical nor digital, but the connection between the two.
Katie explains why physical spaces still matter in an increasingly digital world, how brands can turn stores, pop-ups and events into content engines, and
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Recorded live at Cannes Lions 2026, Justin Cooke sits down with Marcus Startzel, CEO of GumGum, to explore what the next era of advertising looks like when brands stop thinking only about audiences and start thinking about mindset.
Marcus explains why context, attention and receptivity are becoming critical to advertising effectiveness, and how AI is making the old promise of reaching the right pe
Cannes Lions: Alistair Hill, On Device on Why Marketing Measurement Is Still Broken
Recorded live at Cannes Lions, John Horsley sits down with Alistair Hill, Co-Founder of On Device, to explore why marketing measurement still gets so much wrong.
They discuss why click-through rates can be a terrible measure of brand effectiveness, the growing problem of survey fraud, how brands can connect brand lift to commercial outcomes, and why AI is shifting measurement from reports consumed
Cannes Lions: Emma Armstrong, BBDO New York on AI, Creativity and the Future of Agencies
Emma Armstrong, CEO of BBDO New York and Global Transformation Officer at BBDO Worldwide, joins John Horsley live from Cannes Lions to discuss AI, creativity, brand building and the future of agencies.
Emma explains why the role of a modern agency goes far beyond making advertising. The best agencies act as business partners, helping clients understand shifts in culture, technology and consumer be
Erin Chin, Logitech G: Creators Are Business Partners, Not Marketing Channels | Cannes Lions
In this episode of The Business of Marketing, John Horsley sits down with Erin Chin, Global Head of Brand Marketing at Logitech G, live from Cannes Lions, for a wide-ranging conversation about brand, creators, fandom and the changing media landscape.
Erin explains why Logitech G treats creators as business partners, not marketing channels, and how its “design by collaboration” approach brings game
Carmen Rodriguez, Global Chief Growth Officer at GUT - Live at Cannes Lions
Carmen Rodriguez, Global Chief Growth Officer at GUT, on bravery, sustainable growth and why the best agencies know when to say no.
Recorded live at Cannes Lions, Justin Cooke sits down with Carmen Rodriguez to explore what growth really looks like when creativity, culture and commercial ambition all have to move together.
Carmen explains why GUT sees itself as “a brave agency for brave clients”,
Michael Scott, Global CRO, LoopMe - Live at Cannes Lions
Michael Scott, Global CRO, LoopMe: Why Brand Performance Is Back
What happens when marketers focus too heavily on the 5% of consumers already in market?
Michael Scott, Global Chief Revenue Officer at LoopMe, joins John Horsley live from Cannes Lions to discuss why brands need to start filling the top of the funnel again, and how better data, AI and real-time measurement are making brand investment
Tracey Shirtcliff, Founder & CEO, SCOPE Better - Live at Cannes Lions
Tracey Shirtcliff, Founder & CEO of Scope Better, joins John Horsley live from Cannes Lions to unpack one of the biggest commercial problems facing agencies: why so many are still pricing the future using models built for the past.
Having previously built and sold agency workflow platform Traffic Live, Tracey has spent years inside the economics of creative and professional services businesses
Tom Murphy, Chief Creative Officer at VML live from Cannes Lions
Tom Murphy, Chief Creative Officer at VML, joins John Horsley live at Cannes Lions for a sharp conversation about creativity, AI, advertising and what actually makes people pay attention.
They discuss why “a thousand times zero is still zero”, how too many decision-makers can average great ideas down, why taste matters more in the age of AI, the return of craft and analogue culture, and why the be
Michael Lehman President Americas Equativ Live at Cannes Lions
Growth isn't a playbook. It's a series of decisions.
What separates companies that scale from those that stall?
Michael Lehman, President Americas at Equativ, has led growth across venture-backed startups, private equity businesses and companies preparing for exit. In this conversation with John Horsley, recorded live at Cannes Lions, he explains why every stage of growth demands a different strat
Matt Longley, CEO at Mobsta - Live at Cannes Lions
What if the future of marketing isn't advertising at all?
Recorded live at Cannes Lions, Justin Cooke sits down with Matt Longley, CEO of Mobsta, to explore why the next competitive advantage won't come from buying media more efficiently, but from understanding human behaviour better.
Matt shares how Mobsta evolved from a mobile targeting business into an intelligence platform, why customer succes
Fiona McKenzie, President Marketbridge Europe live at Cannes Lions
AI isn't fixing broken go-to-market strategies. It's exposing them.
Recorded live at Cannes Lions, John Horsley is joined by Fiona McKenzie, President, Europe at Marketbridge, for a practical conversation about what AI is really changing inside modern marketing organisations.
Rather than chasing the latest AI tools, Fiona argues that marketers should be fixing the fundamentals first. Poor data, di
Dimi Albers CEO DEPT Live at Cannes Lions
AI is changing far more than marketing productivity. It's reshaping how customers discover, evaluate and buy.
In this episode of Business of Marketing, John Horsley speaks with Dimi Albers, CEO of Dept, about why the brands that succeed will be those that redesign the entire customer journey for an AI-first world.
They discuss:
• Why growth has to be engineered, not just executed.
• How AI is chan
Oliver Whitten, Chief Operating Officer at Adform live during Cannes Lions
Ad tech has never been more powerful. So why does marketing still feel so complicated?
Recorded live at Cannes Lions, John Horsley speaks with Oliver Whitten, Chief Operating Officer at Adform, about the technologies reshaping modern advertising and why the biggest opportunity isn't adding more AI, it's removing complexity.
From AI-powered campaign planning and the rise of Model Context Protocol (
Victoria Usher CEO at GingerMay live at Cannes Lions
Victoria Usher, CEO and Founder of GingerMay, joins The Business of Marketing to explore why great communications still come down to one thing: understanding people.
Recorded live at Cannes Lions 2026, Victoria explains why AI is creating more content but not necessarily better communication, why too many brands mistake noise for storytelling, and how authentic leadership, thoughtful PR and strong
Jennifer Kattula GM & CMO of Microsoft-Advertising recorded at Cannes Lions 2026
Jennifer Kattula, General Manager and CMO of Microsoft Advertising, joins John Horsley live from Cannes Lions to explore how AI is reshaping marketing.
From marketing to LLMs and AI agents, to why brand storytelling matters more than ever, Jennifer explains how marketers can build visibility, trust and competitive advantage in an AI-first world. The conversation also covers employee advocacy, crea
Christine C. Cook Chief Commercial Officer, Bloomberg Media - Live from Cannes Lions
Recorded live at Cannes Lions, John Horsley sits down with Christine C. Cook, Chief Commercial Officer at Bloomberg Media, for a wide-ranging conversation about the changing worlds of media, marketing, content and leadership.
They explore:
• What premium media really means, from professionally sourced journalism and quality production to context, trust and understanding what clients actually need
Cindy Gallop Founder & CEO MakeLoveNotPorn Live from Cannes Lions 2026
Cindy Gallop has never been interested in saying what people want to hear.
A former advertising leader turned founder of MakeLoveNotPorn, she joins Justin Cooke at Cannes Lions to discuss why marketing has the power to change culture, not just sell products, and why too often it chooses not to.
The conversation explores why diversity in advertising is moving backwards, why the industry surrendered
Sir Martin Sorrell Executive Chairman at S4 Capital Live from Cannes Lions 2026
Sir Martin Sorrell | Executive Chairman, S4 Capital & Senior Monk | Live from Cannes Lions 2026
What happens when one of advertising's most influential leaders looks at where the industry is really heading?
Recorded live at Cannes Lions, Justin Cooke sits down with Sir Martin Sorrell for a wide-ranging conversation on why AI is transforming media faster than creativity, why agency business mod
Mark Ritson Founder MiniMBA
Has marketing really changed or have marketers simply forgotten the fundamentals?
Recorded live at Cannes Lions, Justin Cooke sits down with Mark Ritson, founder of MiniMBA, to explore why the principles of great marketing remain remarkably consistent, even as AI transforms the tools we use.
Mark shares his views on market orientation, strategy before tactics, the future of synthetic research, bra
Russell Pedrick Managing Director Octave
Audio is one of the fastest-growing media channels, but are marketers still undervaluing it?
In this episode of the Business of Marketing, John Horsley sits down with Russell Pedrick, Managing Director of Octave, to explore how audio is evolving from a supporting channel into one of the most powerful parts of the modern media mix.
Drawing on experience across Disney, ESPN and News UK, Russell expl
Paul Evans Chief Positioning Engineer V2RSION.COM
Positioning is no longer just about standing out. It's about being found.
In this episode of The Business of Marketing, recorded live at Advertising Week Europe, Justin Cooke sits down with Paul Evans, Founder and Chief Positioning Engineer at V2RSION, to explore why positioning has become one of the most important strategic disciplines in business.
Drawing on leadership experience at Microsoft, V
Andrea Sexton, CEO of Ledger Bennett
In this episode of The Business of Marketing, John Horsley sits down with Andrea Sexton, CEO of Ledger Bennett, to explore why B2B marketing needs to move beyond obsessing over the measurable 40% of the funnel and start investing in the moments that shape buying decisions long before prospects become leads.
Andrea shares why the industry's fixation on MQLs, attribution and short-term performance i
Graham Field, Chief Revenue Officer at Outra
In this episode of Business of Marketing, John Horsley sits down with Graham Field, Chief Revenue Officer at Outra, to explore how the relationship between data, AI and revenue is reshaping modern marketing.
From the early days of programmatic advertising to today's AI-powered marketing stack, Graham shares why the brands that win won't necessarily have the biggest media budgets, but the best unde
Harry Davies VP of marketing strategy, investment and effectiveness, Sage
In this episode of Business of Marketing, John Horsley sits down with Harry Davies, VP of Strategy, Investment & Marketing Effectiveness at Sage, to explore why so many organisations still measure the wrong things, and what truly drives long-term growth.
Drawing on experience spanning government, Google, Amazon and Sage, Harry explains why marketing effectiveness is about far more than adverti
Kahlen Macaulay Head of Sports & Media Partnerships, International at Snap Inc
How Sport, Technology and Culture Are Reshaping Fan Engagement | Kahlen Macaulay , Snap
What does it take to keep the next generation of sports fans engaged?
In this episode of The Business of Marketing, John Horsley sits down with Kahlen Macaulay, Head of Sports, Media & Partnerships International at Snap, to explore how technology is transforming the way sport is produced, distributed and ex
Renaye Edwards, Global COO and Managing Director of Ammunition
In this episode of The Business of Marketing, John Horsley speaks with Renaye Edwards, Global COO and Managing Director of Ammunition, recorded live at Advertising Week Europe.
Renaye discusses her journey from client-side marketing to agency founder, exit and global agency leadership. She shares why marketing must remain the voice of the customer, how agencies can move beyond output to out
Nick Beck, Founder and CEO of Tug
What happens when search, media, AI and commerce start collapsing into one connected ecosystem?
In this episode of The Business of Marketing, John Horsley sits down with Nick Beck, Founder and CEO of Tug, to explore how modern marketing is being reshaped by AI search, creator culture, performance marketing and the growing importance of brand.
From launching Tug out of the basement of Vice Maga
John Rudaizky, Global Chief Brand and Marketing Officer / CMO at EY
In this episode of The Business of Marketing, Justin Cooke sits down with John Rudaizky, Global Chief Brand and Marketing Officer at EY, to explore the future of brand building, creativity, leadership and AI at enterprise scale.
John shares the story behind EY’s iconic “Better Questions” platform, why emotion matters more than ever in B2B marketing, and how AI is reshaping marketing organisations,
Nishma Patel Robb, Founder and CEO of Unmissable
What does it mean to become truly unmissable in an age of AI, algorithms and collapsing trust?
In this episode of The Business of Marketing, Justin Cooke sits down with Nishma Patel Robb, Founder and CEO of Unmissable, former Google marketing leader and former President of WACL, to explore visibility, storytelling, trust and the future of personal brands.
After a decade helping shape Google’s repu
Stephan Pretorius, CTO of WPP
What happens when one of the world’s largest communications groups starts rebuilding itself around AI?
In this episode of The Business of Marketing, Justin Cooke sits down with Stephan Pretorius, CTO of WPP, to explore how AI is transforming marketing, creativity, production, agency models and the future of work itself.
From agentic workflows and AI-generated production to the changing econo
Nial McKinney, Founding Partner of The Creative Engineers
In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe.
Niall discusses why marketers need to produce more content than ever, but without bigger budgets, weaker creative standards or loss of brand control.
They explore how AI is changing content operating models, why workflows matte
Dan Reeves, co-founder of Subjct
In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe.
Dan reflects on the golden era of magazine publishing, from Q Magazine and The Face through to today’s AI-powered content ecosystem, and explores how storytelling, publishing and discovery are being reshaped by AI.
The conversation covers the collapse o
Edwin Wong, Head of Global Measurement Science at Uber Advertising
In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe.
They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes.
Edwin shares how Uber’s first-party data and real-world utilit
Julie Selman, SVP, Head of EMEA at Magnite
In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe.
Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV.
They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how da
James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe
In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe.
James reflects on a career spanning agencies, networks, consultancies and creative transformation, from helping grow Karmarama through to its acquisition by Accenture, to his current role at Stagwell.
They discuss h
Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn
In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe.
Milka discusses how B2B buying has changed, why credibility now matters as much as reach, and how platforms like LinkedIn are helping brands build trust through people, creators and expert v
Chris Bagnall, CEO, Transmission
In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission.
They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise of customer-obsessed, commercially driven marketing.
Chris shares why traditional demand generation is broken, why brand matters more than ever in an AI-driven buying journey, and
Toby Southgate, Global Group Chief Executive Officer, We Are Social
In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe.
Toby shares his journey from economics, banking and early internet publishing into agency leadership, before exploring how social has moved far beyond a media channel.
They discuss why brands need to participate in culture, how co
Soizic Sycamore, Managing Director, Plan.Net Group
In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe.
They explore why customer experience must come before technology, how data and MarTech are often misunderstood, and why many organisations still struggle to turn insight into meaningful action.
Soi
Paul Cash, Founder and Chief Rooster at RoosterPunk
Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got right. Recorded live at Advertising Week Europe.
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP
Alice Beecroft, Senior Director, Global Strategy and Partnerships at Yahoo DSP, on why agentic AI is the next RTB-level shift, a future where buyers don't open the DSP, why commerce is a bigger opportunity than retail, and what walled garden collaboration looks like. Plus leading Yahoo's global neurodiversity group. Recorded live at Advertising Week Europe.
Victoria Dyke, Co-Founder of Ziggy
Victoria Dyke, Co-Founder of Ziggy, on how AI is rewriting B2B buyer behaviour, the rebalancing act between brand and performance, why win rates matter more than opportunity volume, and commercial literacy as the defining skill for modern marketers. Recorded live at Advertising Week Europe.
Tom Ollerton, Co-Founder of Automated Creative
Tom Ollerton, Co-Founder of Automated Creative, on why best practice is just copying, what strategic tagging reveals about why ads actually work, the real economics underneath the AI boom, and why marketing now resets to zero every few months. Recorded live at Advertising Week Europe.
Fiona Salmon, Managing Director at Mantis
Fiona Salmon, Managing Director at Mantis, on why transparency is the next shift in ad tech, how contextual targeting has come back smarter for a cookie-less world, why brand safety is overblocking news, and sustainability as an efficiency play. Recorded live at Advertising Week Europe.
Dragos Marica, Associate Director, Performance Marketing at Directive
Dragos Marica, Associate Director, Performance Marketing at Directive, on platform over-reliance, how AI search is rewriting SEO, why creative now sits at the centre of performance marketing, and the brand vs demand balance when the low-hanging fruit has gone. Recorded live at Advertising Week Europe.
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe
Dawn Miley, Senior Director, EMEA Growth Marketing and UK Regional Marketing at Adobe, on brand vs performance, AI and discoverability, scaling across 40+ EMEA markets, and why storytelling still wins. Recorded live at Advertising Week Europe.
Minter Dial, Author, Speaker & Thought Leader, MYDIAL
Recorded live at Advertising Week Europe, John Horsley speaks with Minter Dial about empathy, trust, AI, and why businesses need to become more meaningful, more human and more self-aware in the way they lead and communicate.
Martin Corke, CMO, Bauer Media Outdoor
Recorded live at Advertising Week Europe, John Horsley speaks with Martin Corke, Chief Marketing Officer at Bauer Media Outdoor, about the evolution of out of home, the rise of digital and programmatic, and why the channel still has one of the brightest futures in media.
Jem Lloyd-Williams, Mindshare President and WPP Media CSO
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jem Lloyd-Williams, Mindshare President and WPP Media CSO, about the changing nature of media, the role of AI, and why speed and strategic clarity are becoming critical in modern marketing.
Jen Brown, Director, Engaging Interactions
Recorded live at Advertising Week, John Horsley sits down with Jen Brown. They discuss the limitations of traditional metrics, the importance of long-term brand building, and how marketers can remove friction across the customer journey to unlock real engagement.
Jaki Ellenby, CCO, ABBA Voyage
Recorded live at Advertising Week Europe, Justin Cooke speaks with Jackie Ellenby about building distinctive brands, marketing unforgettable experiences, and why the strongest brands compete on uniqueness, not comparison.
Chris Elsheikhi VP Demand Generation, Usercentrics
Recorded live at Advertising Week Europe, John Horsley speaks with Chris Elsheki, Vice President of Demand Generation at Usercentrics, about privacy-led marketing, building demand engines, and why trust is becoming one of the most important performance signals in B2B.
Bryan Barletta, Founder & Partner, Sounds Profitable
Live from Advertising Week Europe, John Horsley is joined by Bryan Barletta, founder of Sounds Profitable, for a conversation on the business of podcasting. From creator economics to attribution, audience engagement and the future of the industry, this episode looks at where podcasting is headed next.
Ben Smith, Director of Global Marketing, ReachDesk
Recorded live at Advertising Week Europe, John Horsley sits down with Ben Smith, Director of Global Marketing at ReachDesk, to explore how marketing teams are building pipeline, aligning to revenue, and breaking through the noise.
Andrew McCormick, Former Chief Growth Officer, Dentsu X
Recorded live at Advertising Week Europe, this episode sees Justin Cooke in conversation with Andrew McCormick, former Chief Growth Officer at Dentsu X, unpacking how agencies are evolving, what really drives growth, and why outcomes, not outputs, now define success.
Paul Anderson, Global Chief Creative Director, Gravity Global
Recorded live at Advertising Week Europe, John Horsley speaks with Paul Anderson, Global Chief Creative Director and founding partner at Gravity Global, about the state of B2B creativity, the enduring power of brand, and why big ideas still matter.
Jason Warnes, Marketing Advisor and Investor
In this episode, John Horsley speaks with Jason Warnes about the evolution of digital marketing, why the fundamentals still matter, and how AI is reshaping agencies, creativity and brand building in real time.
Gareth Cummings, CEO of eDesk
In this episode of The Business of Marketing, John Horsley speaks with Gareth Cummings, CEO of eDesk. From early coding on a Commodore 64 to leading a global e-commerce support platform, Gareth shares his views on leadership, resilience, AI, and why customer experience remains central to growth.
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