Building Brand Advocacy
Building Brand Advocacy is a tactical marketing podcast that explores how the world's most impactful brands grow. Hosted by Paul Archer and Verity Hurd, the show breaks down the tactics and strategies behind modern brand building. Each episode features category-defining brands, platform leaders, and industry insiders who share actionable insights. This podcast serves as a marketing playbook for listeners.
Episodes
Behind LOOKFANTASTIC: Rebuilding a £1B Retail Empire From the Inside
In this week's episode of Building Brand Advocacy, Verity sits down with Georgie Fox, Head of Brand at LOOKFANTASTIC, to dissect what it actually takes to rebuild a brand's foundation from the inside out, and how community became their sharpest growth lever.This episode covers the brand-partnership relationship, why consumer connection has to run deeper than product, and how brands can fill the ga
The 5- Step Framework to Fast & Slow Social Strategy: Beth & Michael from Slice Social
In this week's episode of Building Brand Advocacy, Beth & Michael, founders of Slice social media agency, break down their 5-Step Social Strategy: Discovery, Storytelling, Challenge, Problem-Tension-Goal, and Solution. Plus, why the "Fast & Slow" approach to social is the framework that separates brands that win from brands that just post.This is an episode designed to give you direction i
Cannes Lions CMO on Community, Advocacy & What Actually Moves Revenue
In this weeks episode of Building Brand Advocacy, we invite the CMO of Cannes Lions to join us ahead of the festival to unpack what's actually shifting in advocacy, creator marketing, and how the Lions are judged in 2026. plus hard strategies for measuring community, elevating marketing in the boardroom, and driving real ROI.In this episode, we cover:What to expect from Cannes Lions in 2026 Wh
Is The Creator Economy Broken? ft. Manuel Albuquerque
In this live episode of Building Brand Advocacy, Verity sits down with Manuel Albuquerque, founder & CEO of Prime Tag, to unpack the AI revolution reshaping the creator economy from the inside out. From the real pressures facing time-poor marketing teams to the problems AI is actually solving (and the myths it's not), Manuel brings the entrepreneur's perspective that brand builders need right
How Grace Andrews Builds A Content Strategy In 5 Steps
We’re back with another mastermind episode. This week, Grace Andrews takes us through her 5 step framework for building a high performance content engine, from identifying content signals (before selecting platforms) to measuring success metrics that are relevant to you and your brand.In this episode, we cover:07:05 Step 1: Identifying Content Signals 11:47 Step 2: Approach To Content Formats26:31
Building TRIP: How a Challenger Brand Conquered the Wellness Drinks Market
In this episode of Building Brand Advocacy, I sit down with Alice Ratcliffe, Head of Brand at TRIP — the wellness drinks brand rewriting the rules of brand positioning in one of the most crowded categories on the market.Alice pulls back the curtain on how TRIP went from scrappy challenger to a brand that commands culture, loyalty, and shelf space — and what it's really taken to scale that story in
Is your brand engineered for advocacy? | The Advocacy Maturity Model
In this mastermind episode of Building Brand Advocacy, we break down the Advocacy Maturity Model, a strategic framework for diagnosing exactly where your brand sits on the advocacy spectrum and the precise steps to move from passive mentions to a fully activated community-led growth engine.Think of it as your strategic advocacy playbook, the kind of session your brand team needs to align on advoca
Grace Andrews: Why Your Employees Are Your Most Powerful Brand Asset in 2026
In this episode of Building Brand Advocacy, Verity sits down with Grace Andrews to unpack the real shifts happening in social right now and what forward-thinking brands are doing to stay ahead in 2026 and beyond.Grace brings a sharp, strategic lens to one of the most underutilised growth levers in marketing today: employee advocacy. We go deep on why building brand growth from the inside out isn&
Why more brands should become entertainment first | The Red Bull Strategy
In this episode of Building Brand Advocacy, we're unpacking the seismic shift happening in marketing right now: is branded entertainment replacing paid ads? We dig into why the smartest brands are investing in long-form content, storytelling, and entertainment-led campaigns, and how this changes everything from team structure to ROI measurement.What we cover:Should brands have Global or local soci
Is Community The New Influencer? Founder of CLIQ Community App
Are communities replacing influencers? In this episode of Building Brand Advocacy, Paul sits down with Nicola Gunby, co-founder of CLIQ, to talk about why the brands winning right now aren't chasing reach, they're building belonging.We go deep on the concept of the 'third space' and why it might be the most underutilised tool in your brand's growth strategy right now.In this episode we cover:The
Why Every Brand Should Think Like a Creator | Sidemen's Manager Reveals All
Is influencer marketing dead? Jordan Schwarzenberger, the man behind the Sidemen's evolution from creators to a multi-million pound enterprise, thinks brands have got content eco-systems wrong. In this episode of Building Brand Advocacy, we break down why the smartest brands are ditching traditional influencer marketing and becoming organic content engines instead.Jordan reveals the exact cont
How to Build, Scale & Actually Use AI in Marketing
AI for brands is already here. It’s making a shift and as marketing teams, we should be reactive. But the reality is that most brands are still figuring out where to start.In this episode of Building Brand Advocacy, we break down the real state of AI for brands right now. What's working, what's just noise and how to make AI work for YOU without losing the human touch that drives real brand
How To Build A Community-Led Brand From Scratch (If I Started Over) | Sophie Miller’s Masterclass
In this mastermind episode, Sophie Miller (founder of Pretty Little Marketer) breaks down the exact tactical steps she’d take to build a high-engagement community from scratch in 2026.If you’re a brand, marketer or founder trying to turn followers into a real community engine, this episode is a step-by-step guide to catapult your community strategy.In this episode, you’ll learn:00:00 Introduction
Inside Trinny London, Benefit & MADE.com: The Truth About Building Brand Advocacy
Are you building a real community around your brand or just spending budget on meaningless partnerships and vanity metrics? In this episode of Building Brand Advocacy, Verity sits down with marketing consultant Lauren Spearman who has worked with Global brands including Benefit Cosmetics, MADE.com, Trinny London to unpack what genuine advocacy looks like today vs. a decade ago and why most influen
How Glow For It Used TikTok LIVE to Make 6 Figures (Step-by-Step)
Glow For It didn’t just “do well” on TikTok Live, they drove 6-figures in revenue in a single live shopping stream. In this 5-minute masterclass, founder Daisy Kelly breaks down exactly how it happened and what every modern brand can steal from their TikTok strategy. In this episode, we unpack:How Daisy turned community obsession into real-time purchase intent The TikTok LIVE moment that tipped Gl
The 3‑Step Framework to Organic Brand Advocacy in 2026
Influencer trips are dead and they’re killing your organic brand advocacy.This episode is your permission slip to stop burning budget on one-off influencer posts and replace them with an advocacy engine that compounds over time and generates serious EMV.In this advocacy masterclass, we break down a clear 3-step system to build organic brand advocates: the customers, creators, and community members
The Exact Strategic Framework To Build A Community-Led Brand (ft Sophie Miller)
Most brands think they have a community, but they’re actively building an audience, not community engagement. In this week's episode, we dive into community building strategy with Sophie Miller, Founder of Pretty Little Marketer. Sophie reveals why relying on followers alone is a dangerous game for modern brands.“If you don't build your community, someone else will define it for you”. We b
Maximising Global Sporting Partnerships: What Rexona | Sure Knows That Most Brands Don’t
In this episode of Building Brand Advocacy, we sit down with Emily Heath, Global Brand Director of Rexona | Sure, to unpack how one of the world’s biggest, everyday deodorant brands is building true brand awareness and community through sports partnerships.Emily shares her extensive experience working with Unilever over 17 years and provides insights into managing a global brand. Discover how spor
How SoulCycle Turned Riders Into a Cult Community (Director of Social Reveals)
In this episode, we break down how SoulCycle built a community-powered content engine that keeps fans sharing, and showing up.Our guest this week is McKinley Hart, Director of Social Media at SoulCycle who shares more around the brand’s social and community storytelling, how they turn riders, instructors, and studio culture into a constant flow of authentic content and brand advocacy.We dig into t
The Hidden Reason Your Brand Is Failing on Social Media (ft Sean Cook)
Most brands are still using a 20th‑century playbook for a social‑first world and it’s damaging their marketing.In this episode, we’re joined by Sean Cook, ex Global Senior Social Media Manager at Deliveroo, to unpack why the current “brand architecture” model is completely outdated for how social actually works today. Sean shares what he learned leading an in‑house social team at scale, where the
The TikTok Strategy That Built A Cult Following ft Daisy Kelly (Glow For It Founder)
Daisy Kelly made 6 figures in just 12 hours on TikTok shop without spending a penny on ads. In this episode, Daisy Kelly, the founder of Glow For It reveals why the era of traditional influencer marketing is dead and how to build a cult following that buys every product you launch.If you're trying to build a brand on TikTok in 2026, the old playbook doesn't work. We sit down with Daisy to discuss
Influencer Marketing is Dead: Here is What Replaced It
Is Influencer Marketing officially dead in 2026? The era of paying for posts and chasing reach is breaking down. Influence hasn’t disappeared, but it has shifted, out of platforms and into people. In this episode, we unpack why the traditional digital marketing playbook is no longer fit for purpose, and how leading brands are reorganising around Brand Advocacy activating customers, creators, and c
We’re Not In Social Anymore, We’re In A ‘Streaming Ecosystem’ in 2026 ft. Lindsey Gamble
Forget “posting to social.” According to Lindsey, we’re operating in a full-scale content ecosystem – one that’s streaming-first, storefront-powered, AI-disrupted, and driven by creators who’ve outgrown the feed.Recorded live at the Brand Advocacy Summit: New York, this keynote from Lindsey Gamble (LinkedIn Top Voice & creator economy expert) is a rapid-fire download on what’s actually next in
Why Amika & Beekman’s Million-Dollar Advantage Is Advocacy
What do you get when a kindness-led skincare founder & a community-first haircare CMO sit down together? An honest & instructive conversation on Brand Advocacy.Live from the Brand Advocacy Summit: New York, Verity is joined by Dr. Brent Ridge (Co-Founder @ Beekman 1802) & Nilofer Vahora (Chief Marketing Officer @ Amika) to unpack how two very different beauty brands built lasting custo
Brand x Performance: The New Rules for Fashion & Beauty Growth ft. Ana Andjelic & Nathan Jun Poekert
It’s the buzzword combo every CMO wants to crack, but few actually have.Recorded live at the Brand Advocacy Summit: New York, this chat dives deep into what it really means to blend culture & performance – with two of the sharpest minds in brand today.Ana Andjelic (Global Chief Brand Officer @ Esprit) and Nathan Jun Poekert (Brand Strategist & CMO Advisor) bring radically different lenses
Red Flags In Marketing: The Low Down From The World’s Biggest Brands
TikTok’s not slowing down. Reddit’s rising. Creators are turning into strategists. And brands? They’re either adapting – or falling behind.Recorded live in New York at the Brand Advocacy Summit, this special episode of Building Brand Advocacy throws six sharp minds into a game show-style debate (hosted by Verity) on what’s actually next in culture, social, and the creator economy.From red flags to
“You’re Tracking Metrics, Not Listening” & It Shows ft. Jazmin Griffith
Most brands are looking at the wrong data. Worse still? You don’t know what to do with it.This week, Verity sits down with Jazmin Griffith (Social Strategist, Content Creator, and Founder @ Social Listening Studio, queloque?). Jazmin pulls back the curtain on what real listening looks like today – and why it’s about far more than sentiment & mentions.From decoding niche communities to spotting
“All Marketing Is Brand + Performance” & Aerie Knows It ft. Luke Klein
What does a decade of building Brand Advocacy look like in practice?Back in May, Paul sat down with Luke Klein (Senior Director of Marketing Strategy & Growth @ Aerie) to unpack one of fashion’s longest-running movements: #AerieREAL.The campaign started in 2014 with a bold commitment: no more retouching. But it was more than a moment; it was a cultural stance. In the 10 years since, Aerie has
Marketing Isn’t Boring, You Are: Inside The Comedy Content Engine That’s Breaking Social's Rules ft. Henry Hayes
Not Hot Take: Marketing shouldn’t feel like a meeting. It should move you.This week, Verity sits down with Henry Hayes – Head of Marketing @ Passionfruit and the comedic content machine reshaping how brands build attention, internally & externally.Whether you know Henry from his LinkedIn comedy bits or his unconventional marketing strategies at Passionfruit, this conversation peels back the la
How You Make Influencers & Affiliates Your Advocates (Not Just Your Megaphones) ft. Lowri Evans
Brand budgets? Tighter.Expectations on creators? Higher.Welcome to the new era of influencer marketing; where performance matters most, platforms are merging, and brands can’t afford to get it wrong.Kicking off Season 3, Verity sits down with Lowri Evans – an influencer strategy expert with experience at VIEVE, Coco & Eve, Revive Collagen and more. Fresh from going freelance, Lowri breaks down
What Brands Can Learn From Charli XCX & Beyoncé (& Use It To Win) ft. Joel Marlinarson
Engineering joy > selling stuff.It’s really that simple. (But how do you do it?)This week, Verity sits down with Content Creator, Social Strategist, and ‘Coldest Creative’ Founder, Joel Marlinarson. Together, they unpack the intersection where fashion, food, music, and culture collide online – and what smart brands are doing about it.Joel’s built a platform decoding brand moves for his audience
Why MCoBeauty Is Winning the Dupe Economy (& TikTok's Heart) ft. Gabriel Gomez
What do you get when you combine razor-sharp humour, social-first instincts, and a refusal to play by the rules?An equal-parts entertaining, and practical, deep dive into brand building on social today.This week, Verity sits down with Gabriel Gomez (Head of Social & Community @ MCoBeauty (US), Creator & Speaker) to explore how one of Australia’s most-followed beauty brands is winning the U
How Surreal, Innocent & Great Copy Wins Brand Fans (Without Losing The Plot) ft. John Thornton
Can you build Brand Advocacy in punchlines?John Thornton thinks so. Kind of.Verity sits down with Surreal's Senior Creative (and ex-Innocent wordsmith) to break down how brand voice becomes a business asset, how humour fuels loyalty, and why you should definitely check your QR codes before a campaign launch.This isn’t another chat about tone of voice. It’s a behind-the-scenes on…The truth about "f
Forget Followers, Find “10 People That Believe In Your Brand” To Build Real Brand Love (Like ASOS, Red Bull & REFY Do) ft. Sedge Beswick
Is your brand actually building Advocacy – or are you still buying influence?This week, Verity’s joined by Sedge Beswick; humbly, one of the most sought-after voices in modern marketing. She’s the exited Founder of Seen Connects, Strategic Advisor to multiple brands, a Public Speaker, Mentor, and the original architect behind the ASOS social team.From why the term ‘community’ is losing meaning, to
How You Build Brands Gen Z Actually Care About, Straight From The Strategists
This is about more than Gen Z.It’s about the way they’ve reshaped marketing for everyone.This week, Paul chats with Lara Stallbaum (CEO & Founder @ Twirl) and Rosie Donoghue (Digital Marketing Manager @ Umberto Giannini) LIVE from London’s Brand Advocacy Summit to unpack:✨ How to speak Gen Z’s language without losing your brand.✨ Why performance marketing isn’t enough anymore.✨ The surprising
YouTube Isn’t Social, It’s Search: Build A Channel That Wins Like JD Sports’ (With 0-500k Subscriber Credentials)
YouTube has been around for nearly two decades. So, why are most brands still so bad at it?For this chat, Paul & Verity sit down with Chloe McCullough (YouTube Lead @ JD Sports & consultant to brands like SheerLuxe) to ask what building a real brand channel looks like.From scrapping paid media to focusing on organic reach, from creator-first strategies to serialized formats that cut throug
Kurt Geiger Confirmed: The New Brand Currency Is Experience & Belonging, Not Buzz
What do pop-ups, playful giant handbags, and hyperlocal partnerships have in common?They’re not stunts. They’re strategy.Recorded LIVE at the Brand Advocacy Summit: London, this is the second of four exclusive episodes – straight from the stage.Verity & Paul sit down with Pascale Montaner (VP of Global Marketing @ Kurt Geiger) and Louisa O’Connor (Managing Director @ Seen Presents) to dig into
Here’s How You Actually Foster Community, Like Free Soul & Tropic Skincare
Harsh truth: everything you know about community is outdated.Let’s get to the heart of a word marketers love to throw around, but rarely define.This week, join us LIVE from the stage of the Brand Advocacy Summit: London — kicking off a four-part mini series from the day with a heavy hitter.Verity sits down with Lucy Murray (Brand Director @ Free Soul), Emily Mitchell (Marketing Director @ Tropic S
3 Ps, No BS: Start With People, Passion & Purpose To Build Like Legend-Status Beauty Brands Do ft. Coryn Brisbane
There’s no brand magic without brand meaning. The biggest names in beauty know this. This week, Verity sits down with Coryn Brisbane (Brand & Marketing Consultant | ex-VIEVE, Charlotte Tilbury, Flannels, Glossybox) to talk brand values, internal Advocacy, and what happens when beauty brands scale too fast, too superficially.With a powerhouse CV and a fierce belief in brands that live their val
From Nike’s Strategy To Bugaboo’s Cult Strollers, Here’s How You Win Hearts (& Markets) Like The Expert Who Did It aka. Jeanelle Teves
What happens when you build brand love from the ground up – and actually mean it?You get an approach that’s part Nike discipline, part Bugaboo heart, and it works.Dive into the tactical how of scaling a brand through hyper-local community building, influencer relationships that last years, and turning your customer service team into your brand’s secret weapon.Paul sits down with Jeanelle Teves (Ch
Stop “Constantly Peddling Content” & Start Putting “Word-Of-Mouth Over Everything” ft. Leah Uka
Disruption isn’t a claim. It’s a commitment.This week, Verity sits down with Leah Uka (Chief Brand Officer @ Jewells) who shares how to build a brand that actually does things differently. From Combat Medic to Founder to global Brand Leader, Leah’s path defies the expected – and so does her approach to brand-building.Jewells is set to reframe the jewelry space by making every product personal, eve
Why The Old Brand-Influencer Playbook Is Dying (& What You Can Do About It) ft. Gigi Robinson
Affiliate links? No thanks.Pop-ups over panels? Think again.A content creator using AI to replace herself? Now we’re listening.Season 2 of Building Brand Advocacy is officially in-swing. This week, Verity’s in New York with Gigi Robinson – a Creator Expert, Social Specialist, Founder, Chronic Illness Advocate, and trusted partner to brands like Liquid IV, obé Fitness, and Stanford University (yes,
100 Episodes: The Unforgettable Bits, Lessons & Laughs From Building Brand Advocacy With You
What’s rarer than viral growth, and more powerful than performance marketing?Sustained Advocacy.It’s what the brands on this show have built, and what this 100th episode is here to celebrate.To mark the special milestone, Paul & Verity are looking back on the unforgettable moments, tactics, and truths from 100 conversations with the sharpest minds in brand building – the CMOs, Founders, and co
Why Perfect Brands Fail & Honest Ones Build Advocacy (Like Ethique) ft. Erica Cocilova
Why do polished brands stall, while real ones build Advocacy?Because today’s consumers don’t want perfection. They want proof. This week, Erica Cocilova (Chief Executive Officer @ Ethique Beauty) joins Verity in New York to unpack why substance, imperfection, and product obsession are the future of brand building. From rebrands & B Corp audits to salon takeovers that win over skeptics, Erica’s
Advocacy 101: How Founders Turn Creators, Customers & Employees Into Brand Champions
The strongest brands aren’t built through ads. They’re built through people.Welcome to a special Advocacy 101 episode, where five expert insights are remixed into one helpful guide. The time, it’s Founders’ takes on turning creators, customers, and those in your brand network into your most powerful brand champions.Featuring lessons from Lucy Aylen (Founder @ Never Fully Dressed), Marielle Wyse (F
Make Brand Content People Actually Want To Watch, According To A Creator ft. Miranda Shanahan
How do some brands thrive on social while others struggle to make an impact?The best know they’re not just competing with other brands – they’re competing with viral creators, meme accounts, and even second-screens.So, here’s your tactical framework for standing out in the never-ending scroll.This week, Miranda Shanahan (Brand Consultant & Content Creator on @mirandadoesbrands) joins Verity to
Here’s How You Build An Entire Campaign From One Influencer Post ft. Keith Bendes
Most brands see influencer content as single posts, even when they’re part of long-term partnerships. The best brands see these posts as the start of entire campaigns.Creators are more than marketing channels – they’re shaping culture, setting trends, and even launching products that outperform legacy brands.This week, Paul welcomes Keith Bendes (Forbes Contributor, Creator Expert & VP of Stra
How Soru Jewellery Builds Creator Relationships Without Losing Their Brand DNA: Francesca Kelly’s Founder Story
Some brand-creator partnerships feel forced. Others just work. Real Advocacy is the difference.This week, Verity sits down with Francesca Kelly (Co-Founder @ Soru Jewellery) to break down how collaboration, not control, has fueled the brand’s growth. No rigid contracts. No paid influencer posts. Just long-term partnerships built on mutual excitement – leading to years-long collaborations, a global
The Symprove Strategy: Turning Gut Feelings & True Connections Into Brand Growth ft. Carol McEvoy
Brands are starting to get serious about Advocacy.Few understand what it takes to build it.Here’s the truth: You can’t buy real Advocacy. You have to earn it.That’s exactly what Carol McEvoy (Head of Social, PR & Advocacy @ Symprove) has spent years perfecting. From gut health to brand health, Carol and her team have built one of the most genuinely trusted communities in wellness. No shortcuts
Advocacy 101: Nailing Content, Building Creator Relationships & Winning On Platforms in 2025
The best brands aren’t just broadcasting. They’re building with their audiences.Welcome to a special Advocacy 101 episode, where we remix four expert insights on what’s next into one tactical guide. Jo Bird (Creative Consultant | ex-Lounge, ex-Gymshark), Holly Chapman (Head of Brand @ Papier), Victoria Blinova (Senior Strategic Partner Manager @ YouTube), and Lia Haberman (Creator Economy Expert)
You’re Not Shadowbanned, You’re “Sleeping On Social Search” ft. Beth Thomas
Your resident social media experts are here, deep diving on the most underrated tool in the modern social media toolkit – social search.Right now, it’s the biggest missed opportunity you might not be talking about. More than a buzzy phrase, properly utilizing social search will be a game-changer for brands looking to keep strategies fresh and stay ahead. This week, Verity meets with the expert on
Everything On 'Earned Media Value' You've Ever Wanted To Know, From The No.1 Expert aka. Conor Begley
What’s driving the next wave of influence in Fashion & Beauty marketing? Earned Media Value. It’s the metric brands can’t stop talking about, for good reason. Conor Begley (Chief Strategy Officer @ CreatorIQ) is here to break it all down. This week on the podcast, Paul sits down with Conor to explore the exact science behind EMV (Earned Media Value) & the strategies brands need to scale me
Write This Down: The Strategy That Took Papier From Beloved Stationary Brand To Cult Status Symbol ft. Holly Chapman
What is the secret sauce to launching a brand that stands out, in new markets & established ones?Connection. Creativity. Building Advocacy. Papier knows it. Their recipe for this is tried & tested.Forget counting followers – true Advocacy begins with real relationships with real people. The brands winning right now (and always) don’t just build audiences; they cultivate ecosystems of super
Inside The House Of Astrid & Miyu: CMO Secrets To Building Advocacy Through Remarkable Experiences ft. Sarah Hrywnak
What if your flagship wasn’t just a store, but the heartbeat of your brand community? The ‘House of Astrid & Miyu’ lived into this vision, and went viral for it. For 2025’s first deep-dive on Building Brand Advocacy, Verity is joined by Sarah Hrywnak (Chief Marketing Officer @ Astrid & Miyu). Over Sarah’s 12 years with the jewelry brand – growing from Assistant to CMO – she has transformed
Short is Sweet, Long is Loyal: Cracking the Code for Creator-Led Video in 2025 ft. Victoria Blinova
Advocacy at scale is the future of fashion & beauty marketing. Video is how you get there.In 2025, consumers are demanding realness (but you already know that). Brands that meet them with honest, engaging content are the ones building trust. It’s not about creating any video; instead, it’s about using the right formats for the right message. Success demands more than creativity, but requires a
How To Win On Social In 2025: Swipe-Left Storytelling, Long-Form’s Comeback & The Creator Economy ft. Lia Haberman
2025 is coming in hot.
Is your brand ready to thrive in the era of co-creation?
This week on the podcast, Verity welcomes back the incomparable Lia Haberman – leading authority on the creator economy, social media savant, and the ultimate forecaster on what’s next. If you’re in fashion, beauty, or any space where community & content matters (spoiler: that’s everywhere), this episode is your t
Calling BS On The Beauty Industry: How The Inkey List Became A $100M Skincare Brand Without Selling Out
Scaling fast can cost a brand what matters most…
Your connection to community.
So, when a Founder cracks the code to growing both the bottom line & Brand Advocacy globally, learning from them becomes unmissable.
In a world of trends, viral moments, and short-term wins, Colette Laxton (Co-Founder @ The Inkey List) is openly calling BS on the pace of the beauty industry. Her mission? To make sk
Win Hearts Like WYSE London: How Marielle Wyse Turns Feedback Into Fashion Gold & Fan-Led Advocacy
What’s better than building a brand for your audience? Building it with them. From starting with 5 cashmere jumpers at a trade show to serving 150k+ brand fans & a cult following, Marielle Wyse has built her brand entirely through customer co-creation. This week on the podcast, Verity welcomes Marielle (Founder & Director @ WYSE London) for an entirely expert take on fostering Brand Advoca
UGC, Influencers & The Trust Economy: What’s Next for Fashion & Beauty Marketing
Social Commerce is more than a buzzword — it’s reshaping the way brands interact with their communities.
At its heart lies a powerful trio: user-generated content, creator marketing, and trust.
From early innovations in Southeast Asia to Livestreaming for TikTok Shop across Europe & The Americas, it’s clear: the brands that thrive today meet their customers where they are and involve them on
Ben Gallaga's Blueprint: How Luxe Collective Makes 34% of Its Revenue On TikTok Shop
Brand builders, take a peak into our crystal ball. There’s you, your entire marketing team, and a whole lot of TikTok Lives.Social Commerce is growing fast, and it’s clear that brands leveraging it early are reaping the rewards. That’s why industry leader, Ben Gallaga, has decided to break his silence – sharing how he’s built an iconic brand by going all-in on TikTok Shop, so you can too.Live from
Represent, L’Oréal & The Disruptors: How To Master Community Content, Creators & Social Commerce
What’s more valuable than a brand that speaks candidly to its customers?A brand that listens to them. Fostering true Advocacy isn’t just a loyal customer base – it’s building a community around shared moments of care. Consider this your opening blueprint for transforming brand love (from your customers, creators & social lurkers) into real Brand Advocacy.You may even make a sale, too. In this
Scamp & Dude’s Blueprint For Brand Advocacy: Jo Tutchener Sharp’s Founder Story
How do you cultivate a deeply dedicated community in fashion? You transform it into a force for good. For this episode, Verity is joined by Jo Tutchener Sharp (Founder & CEO @ Scamp & Dude). Diving deeper than this podcast has before, they explore Jo’s story and the incredibly real impact it had on her drive to build something meaningful. After navigating personal highs and lows — includin
The Rise Of The #KITRIgirls: Haeni Kim’s Formula For Fashion Community & Her Founder Story
Is there a formula for fashion brand success that goes beyond quality and design?Community, collaboration, and unwavering focus on the customer. In comes KITRI – the cool girl, high-fashion brand you can actually afford. For this episode of the podcast, Verity sits down with Haeni Kim (Founder & Creative Director @ KITRI) to uncover the real story of building a beloved cult brand. Defying indu
From Gymshark To Lounge: Cut Through The Noise & Nail Brand Storytelling Like The Pros ft. Jo Bird
What’s better than Return On Investment when it comes to content & community building? Return On ‘Involvement’. It’s the sweet spot where Advocacy lives, and the household-name brands know it. Consider this your guide to getting stuck in – to growing personal, niche, and brand communities through the power of true, caring connection. This week, welcome Author, TEDx Speaker, LinkedIn Top Voice
Build All-Inclusive Advocacy Like Beyond Yoga: Michelle Wahler’s Founder Story
How do you actually stand out in fashion? You stand for something. No, really stand for something. That’s exactly what Beyond Yoga did. Almost 20 years later, the brand is still thriving. Building firmly on the ethos that everyone can wear activewear – no matter their shape, size, or activity levels – has cemented them as a forward-thinking leader in this game. Today, Paul is joined by Michelle Wa
Lean In like Lounge: Rip Up The Rulebook, Create Outside Your Category & Win Community ft. Sonia Hussain
What do Duolingo’s ‘Duo’, ‘Percy Pig’ & AO’s marketing have in common? Fun, personality & an easily translatable visual identity. They’ve cracked the code on breaking through social media’s noise. Industry-leading fashion brands, like Lounge Underwear, are now crossing categories to market like them. Here, you’ll learn how to too. In today’s episode, Verity interviews Sonia Hussain (Brand
How Beekman 1802 Uses Kindness to Power Community Innovation ft. Brad Farrell
When it comes to kindness, one thing is clear. Everyone could use more of it. Beekman 1802 is a brand built entirely for one purpose: making beauty kinder. And no, not in a jovial or solely ingredient-based sense. Join Paul as he digs into this deep dive on kindness as a pillar of Brand Advocacy, in conversation with Brad Farrell (Chief Marketing Officer @ Beekman 1802 | ex-Kiehl’s, ex-L’Oréal). A
The Blueprint for Brand Love: Tap into Taste Communities, Killer Campaign Tactics & Being Unserious ft. Sekai Masunda
Every brand wants to build brand love. If you’re not actively working on it, you’re actively falling behind the competition.Do you know the one thing it takes to get there?Building a Brand Universe first. By giving your community something to fall for, you build a world your customers, creators & Brand Advocates can find meaning and love in. That’s why, this week, Verity’s welcoming Sekai Mas
The Beauty Marketing Playbook: Inside Grown Alchemist’s Content, Social & Influencer Strategies ft. Colby Wood
When building Advocacy, customers fast become your brand’s new creators.
Does this spell the end of the powerhouse beauty influencer, once and for all?
Grown Alchemist doesn’t think so. The cult brand sees a place for megas, micros & nano-creators in every influencer & Advocacy strategy – when each is done right.
Here’s how you crack the content code to every. single. creator. approach.
J
Nail it like New Look: Invest in Brand, Build Local Communities & Make Employees your No.1 Advocates
New Look has been a staple on the British high street for 50+ years. Now, they’re fast adopting new frontiers. Ready, testing, and learning.For this episode, Paul had the pleasure of interviewing long-time peer and industry pal, Raine Peake (Head of Marketing & Customer Growth @ New Look | ex-Director @ Jigsaw, Mint Velvet & Farfetch). Together, they dive deep into the importance of – and
Co-Create Community, Content & Connection like Staud, Savage x Fenty & Chanel ft. Stefani O’Sullivan
Understanding your customer is one thing. Crafting content that actually resonates with them is another.The cheat code to nailing this? Building for brands you would actually buy from. For this episode of Building Brand Advocacy, Verity is joined by Stefani O’Sullivan (Marketing Consultant and Head of Growth & Marketing @ Staud). It’s a conversation fashion marketers won’t want to tune out fro
Create Word-of-Mouth Magic Like Never Fully Dressed: Lucy Aylen’s Founder Story
Pair ‘fun’ with ‘leading fashion’ and a handful of brands come to mind. Add ‘community-built’ to the mix, and there’s only one – Never Fully Dressed.Join Verity for today’s exclusive episode, as she sits down with Lucy Aylen (Founder @ NFD). This is your chance to learn from an industry titan, levelling up your career savvy and brand strategy in the process.From the brand’s first days in her paren
How Tomm Jewellery’s Unexpected Growth Strategies Pay Off: Lucy Toone’s Founder Story
People are the fuel that keeps brands going. Without them, you simply don’t have a brand.That’s why it’s more important than ever to build companies that connect with customers on a personal level. Lucy Toone knows this intimately. Join Verity in this episode of Building Brand Advocacy to hear from a Brand Builder who perfectly practices what Brand Advocacy marketing preaches. Lucy (Founder &
How Victoria’s Secret, Abercrombie & Brooklinen Relinquish Control to Grow Through Creators
Giving up brand control to creators can be frightening. Now though, it’s one of the last near-assured ways to grow.
Time to face the fear, place your trust in authentic Advocates, and achieve maximum growth through the creators that love you; like Victoria’s Secret, Abercrombie & Fitch, and Brooklinen already do.
Join Paul & Verity LIVE from the last of the Social Commerce Summit: New Yor
A Masterclass from Abercrombie & Fitch on Reinventing Retail
Abercrombie & Fitch are blazing trails in Brand Advocacy.Having seen their shares grow 222% this year, compared to the fashion industry’s average of 12%, the brand is onto something. They’ve been busy leveraging the dynamism of Social Commerce and the authentic voices of their community to win. Join Paul & Verity LIVE from the Social Commerce Summit: New York, as they delve into Abercrombi
The Playbook for Merging Social & eCommerce Marketing to Increase Conversion ft. Doug Foulkes
As Social Commerce evolves, so do the roles and skill sets needed to drive it.
This transformation is fast reshaping the landscape of fashion & beauty marketing.
Collaboration between social and eCommerce teams, and sharing technologies to utilize, is crucial for crafting a seamless and connected customer journey; one rich with remarkable experiences.
The emergence of more specialized role
The Social Commerce Tactics That Actually Work for Coty, Davines & The Biggest Brands in Beauty
Social Commerce has evolved. Once simple shopping destinations have transformed into entirely new channels for brands to reach their consumers; to purchase, to take part in meaningful experiences, and to be entertained.
The entire practice of marketing has to grow with this landscape.
Tune into this conversation, LIVE from the Social Commerce Summit: New York, to hear Paul tackle the tried-and-te
Content & Commerce: Maesa x TikTok Shop’s Success Blueprint for Fashion & Beauty Brands
As TikTok gears up for an uncertain, yet ambitious, few months ahead, one thing is clear – TikTok Shop has become a critical player in the Social Commerce landscape. Still aiming to grow its US business tenfold to $17.5 billion before the year is through, the platform shows no signs of slowing down. From the explosive growth in Live Shopping events (where half of all TikTok users have now purchase
LVMH, ELEMIS & Maesa: How Beauty Superfans Supercharge Social Commerce
Every brand has superfans; better known as your best Brand Advocates. They come in all sizes of influence – macro, micro, and nano – and often in the shape of your everyday customers. If you’re not yet tapping into them to drive Social Commerce, especially in beauty, you risk falling behind the industry curve. Join Paul & Verity LIVE from the Social Commerce Summit: New York 2024, at this dyna
Algorithms in Action: Leveraging New Rules, Insights & Creator Strategies in the Social Media Game ft. Lia Haberman
Dive deep into the fast-evolving world of digital marketing with Lia Haberman, the USA’s leading expert in social media, the creator economy & influencer marketing.
Join Paul & Verity LIVE from the Social Commerce Summit: New York, as their conversation with Lia uncovers the latest developments across platforms; including how to deal with the significant TikTok ban, evolving features on t
Recommended
رختکن بازندهها
Deadline: White House
Thrilling Threads - Conspiracy Theories, Strange Phenomena, True Crime, Unsolved Mysteries, etc!
The Daily Conspiracy Podcast
Bible Tea
2819 Church
Markus Schulz presents Global DJ Broadcast
The Daily
The Joe Rogan Experience
The Church of What's Happening Now: The New Testament
This Past Weekend w/ Theo Von
The Bread and Banter Podcast
