Growth Vertical

Google Ads Automated Extensions: How to Turn Them Off (Before They Burn Your Budget) Jun 12, 2026 00:04:52 If you're running Google Ads and haven't checked your account-level automated assets recently, there's a good chance you're spending money on site links, callouts, and snippets and other AI-generated assets you never set up yourself.In this quick tutorial, I show you exactly where to find automated extensions in Google Ads and how to switch them off. This will save you a lot of mon

How to use AI Tools for Marketing - 3 ways I use them at B2B SaaS Startups May 31, 2026 00:20:38 If you're only using AI to write blog posts or social media content, you're leaving serious value on the table, especially if you're in B2B SaaS marketing. In this video, I break down the 3 ways I use AI tools day-to-day as a B2B growth marketer consultant, and I will go through how you can start embedding them into your own marketing workflow.If you're a SaaS founder trying to sca

The Role of AI in Advertising - What's Actually Working for B2B SaaS Startups - Brook Shepard Apr 6, 2026 00:48:44 We're joined by Brook Shepard, Founder of Mason Interactive, who brings 12 years of performance marketing experience scaling brands across ecommerce, education, and healthcare. Brook's focus on data-driven acquisition and AI-assisted creative testing gives him a grounded, practical view of where AI is actually moving the needle in paid advertising.Tune in to discover more about why most B2

Google Ads Forecasting and Opportunity Analysis for B2B SaaS Startups Feb 12, 2026 00:27:34 Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords wit

Low Budget Google Ads Strategy for B2B SaaS Startups Dec 3, 2025 00:26:17 Most B2B SaaS startups waste their Google Ads budget on broad keywords and homepage traffic without a plan in place. I'll show you exactly how to deploy Google Ads strategically on a low budget by focusing on infrastructure-first deployment that actually drives results.This systematic approach has helped clients generate significant revenue by focusing small budgets on high-intent keywords wit

B2B SaaS Metrics to Track - Understand Which GTM Channels Actually Work Oct 27, 2025 00:20:21 A lot of B2B SaaS startups drown in vanity metrics while missing the core metrics that actually drive revenue growth. This tutorial walks you through the exact marketing trended funnel dashboard I've used with various clients to build proper measurement infrastructure and track the metrics that actually move the needle for your business in the early stages of GTM growth. This systematic approa

How Google Ads Works in 2025 - For B2B SaaS Startups Oct 2, 2025 00:13:18 This Google Ads tutorial walks you through how match types work in 2025 and why most B2B startups waste their budget by treating them as random tactics instead of building systematic marketing infrastructure. Learn the exact strategy to capture high-intent traffic without wasting budget, based on real client results from my growth marketing consulting and contracting business services.You'll d

How to Fix Your ICP Using AI to Get the Right Insights with Anastassia Laskey Aug 19, 2025 00:50:58 We're joined by Anastassia Laskey, Founder & President of Ground Control Research and creator of Telemetry, who helps startups define target audiences, refine positioning, and shape go-to-market plans.In this episode, we discuss the ICP problems that waste marketing budgets due to failed campaign performance. Most B2B SaaS startups build their ideal customer profiles on assumptions rather

Tracking What Matters in Marketing - Cutting Through the Noise with Kenny Ridgell Aug 6, 2025 00:52:35 We're joined by Kenny Ridgell, founder and CEO of Ridge Media, who brings a unique scientific approach to marketing measurement. With a background in biochemistry, Kenny applies the scientific method to marketing, helping B2B SaaS companies cut through analytics noise and focus on metrics that actually drive revenue.In this episode, we tackle the measurement issues early-stage SaaS companies face,

Getting Into Digital Marketing - Everyone is Doing it Wrong (Be Careful) Jul 30, 2025 00:18:04 This digital marketing career guide reveals the truth behind the damaging advice that could be misleading aspiring marketers. Learn the 3 key things to keep in mind if you're making your move into digital marketing. In this honest digital marketing career episode, you'll discover why the "start an agency" and "quit your job" advice can be a real problem if that's yo

How to Create a Custom Segment to Target Competitor Websites on Google Ads May 20, 2025 00:03:19 This tutorial will walk you through the exact process of creating custom segments on Google Ads to target users who visit your competitors' websites. Learn how to set up competitive targeting for B2B SaaS and Software startups in less than 5 minutes with this step-by-step guide.In this Google Ads custom segment tutorial, you'll discover:- How to navigate Google Ads custom audience settings

Practical Social Media ROI - Turning Social Activity Into Revenue - with Emeric Ernoult Mar 25, 2025 00:55:15 We're joined by Emeric Ernoult, co-founder and CEO of Agorapulse, who bootstrapped his company to an impressive $20 million in revenue without external funding. As a pioneer in social media management, he created the first-ever social media inbox and ROI tracking tools.In this episode, we dive deep into practical social media ROI for B2B SaaS companies—moving beyond vanity metrics to discover what

LinkedIn Ads Tutorial for Beginners - Campaign Setup for B2B SaaS Startups (2025) Mar 13, 2025 00:26:31 This LinkedIn Ads tutorial for beginners walks you through the exact process of setting up your first LinkedIn Ads campaign specifically for B2B SaaS startups. Learn how to create high-converting LinkedIn lead generation ads in less than 15 minutes with this step-by-step guide.In this LinkedIn Ads for beginners tutorial, you'll discover:- How to navigate LinkedIn Campaign Manager- Selecting th

Future of CRM and Lead Nurturing in Marketing - with Jason Kramer Feb 18, 2025 00:46:32 We’re joined by Jason Kramer, founder and CEO of Cultivize, a consulting firm specializing in lead nurturing strategies and “Done for you” custom CRM implementation, with over 20 years of experience in marketing and business development.He has worked with renowned brands like Virgin Atlantic Airways and Johnnie Walker, and launched numerous small businesses through his boutique agency before found

Steal Competitor Traffic with Google Ads - For B2B SaaS Startups Jan 14, 2025 00:12:31 Tune in to learn how B2B SaaS and software startups can set up a Google Ads search ads campaign that I use to steal competitor traffic and get valuable results early 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 🌍 Are you a SaaS founder looking to accelerate growth, book a Growth Strategy Sessi

PPC Search Ads for B2B - How Startups Can Get Results Early Dec 23, 2024 00:16:13 Dive into setting up PPC Search Ads marketing the right way, for B2B startups on a low budget and wanting to generate leads and customers early. We will go through how to execute PPC campaigns whether it is Google Search Ads, Microsoft Search Ads or other search engine platforms. Tune in to learn how to set up search ads campaigns to get valuable results early 🚀🎧 --------------------------------

How to Use Referrals Campaigns to Get More Customers Nov 14, 2024 00:08:25 In this video, we discuss how to use referral campaigns to attract more customers. Major businesses like Dropbox, Uber, and OnePlus have used clever growth hacks to expand their businesses. Tune in to learn how to use referral campaigns and how to set them up to generate new business 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical Y

How to Use Quora or Reddit Questions to Get Customers Nov 7, 2024 00:10:49 In this video we will discuss how you can leverage Quora and Reddit (the social media platforms) to generate awareness and leads for your startup, to later convert them into customers. Tune in to learn how Quora and Reddit can help you add early revenue 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESO

Social Listening Guide - Getting Customers in B2B Oct 18, 2024 00:09:43 We'll discuss how you can leverage social media and social listening to get new customers in your early startup days when you have little or not budget. Tune in to learn how social listening can help you add early revenue 🚀🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials. RESOURCES: 🌍 Are you a SaaS founder l

Guest Posting with Engaged Audiences for B2B Sep 13, 2024 00:05:56 We'll discuss how you can use social media to generate the right attention and demand for B2B startups. This tactic can be carefully executed to get traction early and generate leads with no added cost. Tune in to learn how guest posting on social media platforms can help you get more clients. 🎧 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Grow

How to Get Real Results from Advertising - Skip Wilson Aug 25, 2024 00:46:44 We’re joined by Skip Wilson, the founder of DRAFT Media Partners, who managed to transform his teenage passion for copywriting into a thriving career in advertising and has experience working on high-profile platforms such as CNN Special Project and leading iHeartMedia’s digital division. Tune in to find out how to advertise efficiently even with a small budget. 🎧 Connect with Skip: Business ema

Engaging on LinkedIn, Facebook or Twitter Groups to Get Customers Jul 22, 2024 00:16:24 I'll go through how to engage with your target prospects on social media, and how I have used particular platforms to generate leads and customers. This strategy is now called Social Selling in the B2B world. It can work well when you have a business development team, or if you as a marketer or Founder are reaching out to target prospects in a valuable way. 17 Proven Marketing Tactics to Gro

Getting Your Top 100 Dream Prospects to Become a Customer Jun 20, 2024 00:18:07 I'll go through how I would target my top 100 target dream companies, and how I would turn them into customers. This ABM strategy will be one of many you can implement, and you can get creative with how you approach your top 100 prospects. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio ------------------------------------------

Maximising Impact With Limited Resources in B2B Content Marketing - Matt Bell Jun 4, 2024 01:03:10 Today we are joined by Matt Bell who Co-founded MessageUp to assist B2B companies in improving their messaging and in delivering effective content without overwhelming their teams. Matt is an experienced business leader and specializes in B2B marketing and growth, content marketing and interestingly digital-first buying/selling. Connect with Matt: Website: https://www.messageup.com/books LinkedI

Change Google Search Location | SEO in Different Countries - UPDATED 2024 May 13, 2024 00:03:24 In this tutorial I will show you how to change your Google Search location to carry out SEO keyword research in different countries. Note that this is the updated version of the tutorial and method since Google have rolled out a UI update fairly recently. If you’re a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SE

How to Launch Your Content Marketing Strategy with Powerful Webinars Apr 15, 2024 00:16:55 In this video we go through one of the best content marketing tactics out there - webinars. We will discuss the importance of webinars and why it should be part of your content marketing strategy. We will go through what webinars you can run too. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio ---------------------------------------

Cracking the Code to World-Class But Cost-Effective Marketing for Startups with Aditya Varanasi Mar 6, 2024 00:57:00 We're joined by a special guest - Aditya Varanasi, Founder & CEO of Awarity, a digital marketing solution for up-and-coming companies. Aditya has had some entrepreneurial journey - a give-or-take situation with Corporate America in particular so stay tuned to find out more about that. Tune in to find out how to achieve world-class marketing with cost-effectiveness to beat the big dogs i

How to Launch on Product Hunt with Zero Budget for Maximum Traction Jan 28, 2024 00:18:53 In this episode, we talk about how you can launch your SaaS product and startup on Product Hunt. Product Hunt is a platform for discovering new products and brands. It’s kinda like YouTube, but with an emphasis on curating quality content from the best startups out there. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio ------------

Do Not Run Influencer Marketing But Partner Marketing Dec 13, 2023 00:02:23 In this video we go through how you can leverage your network in order to get more clients and generate revenue sooner for your business. As a start up you may have a short run rate, therefore it's important to consider anyone whether personal or professional to see if they can give you the leg up to get started. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www

Growth Marketing Talks: How Rishabh Bhandari went from near-bankruptcy to $75K MRR business with Content Marketing Oct 19, 2023 00:56:27 We're joined by a special guest - Rishabh Bhandari, Founder & CEO at Content Beta, a video-design-audio studio that has helped over 80 B2B software companies create engaging product marketing content to grow startups. Today we’re going to be talking about how Rishabh went from near-bankruptcy to a $75k MRR business. Tune in to find out how to build businesses fast with automation, and mak

The Fastest Way To 7-Figures: How To Jump-Start An Automated & Scalable Business To Make More Money w/ Phil Smith Sep 29, 2023 01:06:18 We are joined by Phil Smith - a serial entrepreneur for over 20 years who has sold over 3 companies and for 3 years in a row he’s made Inc 5000’s list of fastest-growing private companies in the USA. Phil has always had a heart for helping businesses of all sizes, and he has a large list of feats which include consulting for large businesses such as IBM, Intel, AT&T and HP, and partnering wit

How Damon Burton Beat A Billion Dollar Company On Google Aug 16, 2023 01:02:36 We were joined by a special guest - Damon Burton from SEO Nation - a 15-year SEO agency. Damon has been featured in publications including Entrepreneur Magazine, Forbes, BuzzFeed and USA Weekly as he helps big and small clients make more in a month than they used to in a year. It’s important to also note that Damon has grown several businesses including Inc. 5000 and Shark Tank featured business

Get Customers With Business & High-intent Review Directories Jul 30, 2023 00:06:13 In this video, we go through how you can organically get your first set of customers for free. Business and high-intent industry directories can prove to be a great organic set of tools from both an SEO and lead generation front. We will go through what you need to do to get started. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: ⁠https://www.youtube.com/watch?v=8Fu8HVGHcio -

How to Promote Actionable and Insightful Content to Get Customers Jul 13, 2023 00:04:11 In this video, we go over what content you should be promoting to get your first set of customers and why. Content marketing is one of the most effective strategies for getting clients, and you can get them fast but it needs to be super impactful. 17 Proven Marketing Tactics to Grow Your Startup Without a Budget: https://www.youtube.com/watch?v=8Fu8HVGHcio ---------------------------------------

How to Get Clients with B2B Outreach Email - How to Get Your First SaaS Customers For Free Jun 17, 2023 00:09:35 In this video, we go over why cold email and an outbound email outreach strategy is a lower hanging fruit when you want to get more clients for your startup. Outbound marketing is one of the most effective but simple strategies to getting clients fast, and you can get started for free. We also go through the different steps behind setting up your first b2b outbound campaign. 17 Proven Marketing

What Bottom of the Funnel Content to Create - How to Get Your First SaaS Customers May 31, 2023 00:07:40 We cover tip 4 from the top proven tactics to grow a startup with little to no budget video. Content marketing is a proven tactic to grow a business, especially because it has a long-lasting and positive impact on SEO. I'll go through examples of the types of bottom-of-the-funnel content you can create in this video to capture the higher-intent traffic available to you in the market, in order

How to Use ChatGPT to Grow Your Traffic and Business FAST - with Rohan Chaubey Apr 24, 2023 00:59:15 ChatGPT - is it just another "trend" or can it be helpful? In this video, I sit down with Rohan Chaubey to discuss what ChatGPT really is, and whether it can be used to drive more traffic to fuel business growth. I thought it would be great to bring Rohan Chaubey back on for this topic to gather some of the best ideas and insights from a top growth hacker in the space who has been featu

How To Steal Competitor Traffic with Google Ads Apr 10, 2023 00:06:15 Here's a quick Google Ads hack to target your major competitors' traffic much sooner and on a lower budget. Remember to be strategic with the URLs you're targeting so you can tweak your messaging accordingly. Good luck, and let me know what results you manage to get 😉 ------------------------------------------------- 📳 Follow this Podcast and Subscribe to the Growth Vertical YT chann

Change Google Search Location | SEO in Different Countries - UPDATED 2023 Apr 5, 2023 00:03:11 UPDATED 2023 Tutorial on how to change your Google Search location to carry out SEO keyword research in different countries. If you’re a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO is great for long-term growth and is most definitely not dead even in 2021. When implementing an SEO strategy, you’re looking to

How to Grow Your Audience & Scale a Startup with Data-Driven Content with Tamara Thompson Feb 16, 2023 01:12:12 In this video, I sit down with Tamara Thompson to uncover the secret to rapidly growing your audience - where Tamara reveals it all. Tamara Thompson is the CEO of Broadcast Your Authority - a data-driven content agency specializing in marketing and creating micro-content for businesses. Tune in to find out how to exploit the benefits of content marketing to grow your startup! 🎧 Want to Connect w

Generating Demand by Telling Your Prospects the Top 10 Things They Need to Know Feb 5, 2023 00:06:37 B2B software startups find their sales teams almost spend too much time on demo calls which leads to prospects being unqualified or just going cold. In this video, we're going to talk about how we can change that. We discuss how you can use a strategy of simply telling your prospects the top 10 things they need to know before they hit a sales call. This will not only generate demand but qualified

How To Use PPC Ads To Go After High Intent Keywords Jan 21, 2023 00:07:24 We discuss the second tactic in the recent 17 proven marketing tactics video: Using PPC Ads to Go After High-Intent Search Terms. This is more of a pay-to-play tactic but it can be very rewarding compared to organic strategies and tactics such as SEO. We discuss how you can use PPC to tap into the already existing demand on the market by looking to market on search engines such as Google or Micros

Creating Content That Focuses On Bottom-Of-The-Funnel - How To Get More Leads & Customers Jan 6, 2023 00:07:33 We discuss the first tactic in the recent 17 proven marketing tactics video: Creating Content That Focuses On Bottom-Of-The-Funnel: How To Get More Leads & Customers  This is one of the most important tactics considering we are in a market landscape where a lot of companies are becoming media houses. They are essentially producing a lot of content, but how do you compete considering you a

17 Proven Marketing Tactics to Grow Your Startup Without a Budget Dec 22, 2022 00:11:14 We cover the top proven marketing strategies and tactics to grow startups with little to no budget. Both bootstrapped and funded startups face limiting budgets and restrictions when it comes to growing the business, so these marketing tactics should help them get on the front foot. The key thing here is to test each tactic one by one. Focused testing always brings in the most results, because you

My Thought Process Behind Choosing a Digital Marketing MSc or an MBA Degree Dec 5, 2022 00:16:23 I share my thought process behind choosing between a Digital Marketing MSc or MBA degree. We will discuss why I chose to go with my digital marketing degree and what the thought process was behind it. What we will cover: - My thought process - Understanding what an MA is - Understanding what an MSc is - Understanding what an MBA is - My recommendations on how you should think about it and wha

How to Use AB Testing in Sales to Increase Productivity and Drive Growth with Joel Stevenson Nov 17, 2022 00:48:31 We're joined by Joel Stevenson, CEO at Yesware - a global leader in sales productivity software.  A/B testing is crucial and everyone knows that on this channel we’re all about growth hacking & marketing experiments. If you deploy some form of testing you’re only going to increase your chances of understanding what’s working and what’s not and is more efficient in the way you grow sales c

What B2B Startups Can Do Now to Double Sales Sooner and Fuel Growth - with Simon Severino from Strategy Sprints Oct 20, 2022 00:58:14 We're joined by Simon Severino from Strategy Sprints to talk about B2B Startups can do now to double sales sooner and fuel growth.  With the current difficulties businesses are facing, these strategies for b2b tech startups can really help shift the viewpoint on how to maintain a good growth trajectory or even boost it further. Simon talks about the effective strategies, tactics and framework

How B2B Startups Should Use Branding to Differentiate Themselves and Accelerate Growth With Ed Lynes Oct 14, 2022 01:06:29 We talk about storytelling and branding with Ed Lynes from Woden to understand how startups can use branding to differentiate and accelerate growth. If you are looking to grow your start-up effectively - it’s important to have a brand and storytelling strategy in place. For b2b startups, this can be a great differentiator in how prospects view working with and what your vision and mission are vs a

How to Start Creating Content and Test Multiple Platforms Sep 20, 2022 00:08:26 How do you start creating content for your b2b startup? At the very beginning of your startup journey, creating content or even thinking about laying out a content marketing strategy can be quite daunting. There are a multitude of platforms to push content to, not to mention the type of content you can create in the first place. In this video, we break down how you can go about deciding what conte

Using Case Studies to Fuel Growth - B2B Marketing for Startups Sep 6, 2022 00:07:25 Using case studies as part of your content marketing strategy can be one of the most powerful levers to pull - especially in the early stages of B2B startup growth. B2B case studies can only be impactful if used correctly. Guess what, so many businesses start out by using case studies the wrong way. In this video, we break down the type of case studies you can create, how to create them and for wh

How to Find The Right Ad Platform For Your B2B Startup Aug 15, 2022 00:09:25 How do you find the right social media advertising platform for your B2B startup, and how can you stop yourself from selecting the wrong one? We go through this where I provide the key points to consider when selecting a social media advertising platform because it's quite easy to select the wrong one in the beginning if you're not careful. Getting this right for your early experiments starts with

What is Lead Generation in B2B Marketing? Aug 2, 2022 00:11:08 What is Lead Generation? What is a lead, what is an MQL, and What is an SQL? In this video, we cover exactly what these terms are and what they mean in b2b marketing. We’re going to be talking about B2B lead generation and busting the jargon that comes with the approach when marketing. These terms are commonly used for usually anything B2B related however you’ll notice that it is particularly popu

Demand Generation vs Lead Generation - Where do Startups Begin? Jul 10, 2022 00:11:06 Startup founders are usually tasked with selecting the right strategies to grow their business in the early stages. However if you're told to consider lead generation or demand generation strategies what do you do from there? How do you know which to choose? We discuss why you don't need to choose one or the other but they should be run in tandem. We go over: - What demand generation is. - What le

How to Get Started with Growth Marketing at a Startup Creating a Growth Framework May 31, 2022 00:13:47 How do you get started with growth marketing at your business? Here we discuss how you can set up a growth marketing testing framework for your business, to start running your marketing experiments and drive growth. This growth framework will provide you with the right mix of variables you when approaching experimenting, prioritising and executing marketing ideas efficiently. Note that every exper

How Command Your Brand Grew their Revenue by 71% in a Down Economy & How to Apply the Same Principle May 11, 2022 00:49:49 This episode features Jeremy Slate - an entrepreneur, media expert, author and CEO and founder of Command Your Brand - a public relations agency. Before, Jeremy had started other podcasts too and was named a top influencer by Forbes and a Top Millennial Influencer by BuzzFeed. We sat and discussed how Jeremy and Command Your Brand grew their revenue by 71% in a down economy and how other startups

Mark LaChance's 4 Successful Exits: How To Build Highly Profitable Startups Apr 28, 2022 00:45:53 We sat down with Mark LaChance to understand how we can build highly profitable companies from the ground up. This was a super insightful and raw conversation with Mark as he discusses how he made not 1 but 4 successful startup exits and what it takes to start a business and grow it. Learn how to grow your startup with the various business and marketing strategies & tactics discussed to ensure

Writing a Marketing Resume for Freshers Increase your Chances of Getting Hired Apr 9, 2022 00:19:30 Increase your chances of getting hired in digital marketing by building a resume the right way.  We discuss how marketing freshers or marketing graduates can add particular elements to a CV or Resume to increase their chances of breaking into the industry. Hope you enjoy it!👌 📳 Follow this Podcast and Subscribe to the Growth Vertical YT channel for Tutorials.    RESOURCES: 💬 Join o

Growth Hacking Explained in Nearly 5 Mins - What is Growth Hacking Mar 24, 2022 00:07:11 Growth hacking is a term that has been thrown around the marketing industry and the tech startup space for a while now, especially across startups in the different funding stages including pre-seed, Series A, Series B, Series C all the way to venture-funded companies, angel invested startups or even bootstrapped companies.  It’s only becoming more popular, but what is growth hacking?  Gr

Growth Marketing Explained in 5 Mins - What is Growth Marketing? Mar 10, 2022 00:05:55 Growth marketing is a term that has been thrown around the marketing industry and startup space for a while now. It’s only becoming more popular, but what is growth marketing? Growth marketing can be a pretty intense part of marketing as it can become cutthroat because it’s fast-paced, technical and requires constant management. This is why the role of growth marketing or growth hacking particular

Secrets to Creating Successful Startups and Growing Fast Whilst Loving It with Trevor Blake Feb 24, 2022 00:53:46 Creating and growing a startup successfully can be an enjoyable and rewarding journey, albeit seen as very intense and stressful. Today we’re going to focus on how to make that journey much easier as I sit down with Trevor Blake - a successful serial entrepreneur responsible for building and selling three startups for around $300m. Trevor is also the author of the New York bestseller: Three Simple

How to Get a Marketing Internship with NO EXPERIENCE with FREE Email Template Feb 3, 2022 00:13:00 Getting a marketing internship with no experience can be difficult. I’ll be showing you the exact email template I used to secure a digital marketing internship when kickstarting my growth marketing career.  I go through two different types of templates so stay tuned. You can find the internships email template here.   Hope you enjoy it and you find it useful to secure the marketing int

Creating SEO Roadmaps to Guide Strategic & Measurable ROI Driven Results with David Finberg Dec 29, 2021 01:09:16 Having a plan is a must when strategising, planning and executing with SEO, and growing an early-stage startup or business that has already invested some time into growing with an SEO strategy can be tricky. That’s why today we’re going to be talking about the importance of creating an SEO roadmap to guide strategic, timely & measurable ROI-driven results. I sit down with an SEO expert - David

Get Ahead of Competitors with Keyword Research for SEO - SEMRush Keyword Gap Tool Nov 18, 2021 00:17:01 You may have a list of keywords for your business or from your client you're helping grow. You may have a list of your competitors' keywords you'd like to rank number one for on search engines, but how do you go about prioritising the keywords? How do you know what keywords to go after first? With the goal of generating high-quality traffic in mind much sooner, I'll walk you through a keyword rese

Analyse Competitor Backlinks for Impactful Relevant Traffic - SEMRush Backlink Analytics Tool Nov 4, 2021 00:09:26 A good SEO strategy for startups can make or break their growth. Understanding where your competitor gets the most links and traffic is critical.   Who can you build partnerships with to get the word out? How can you increase your ranking potential in the eyes of the biggest search engines? What are the best ways to get more traffic to your website from relevant audiences? Whether you're

Get more Traffic! Competitor Keyword Research for SEO - SEMRush Traffic Analytics Tool Oct 21, 2021 00:08:43 Strengthen your SEO strategy by understanding where your competitor gets most of their traffic from. Is their traffic namely branded or non-branded? Either way, analysing your competitors' SEO strategy allows you to identify gaps in their SEO strategy so you can get ahead. This episode will help you uncover the different keywords for you to target and potential links you can explore to try and bui

Organic Competitor Keyword Research SEO - SEMRush Organic Research Tool Oct 14, 2021 00:11:45 One of the best SEO strategies you can use is to analyse competitors and understand where they get most of their traffic from. This will help you gather stronger keyword ideas and identify gaps in their current strategy which you can exploit to benefit your business. In this episode, I'll walk you through a keyword research tutorial using competitor websites to find high-priority keywords so you c

Keyword Research for SEO - Expand on Core Keywords Oct 7, 2021 00:20:05 SEO is one of the first marketing channels you want to be looking at to start driving traffic to your website. You should be carrying out keyword research to 'base' optimize your site. This will also inform your longer-term content marketing strategy. In this episode, I'll be walking through a keyword research tutorial to help find the core keywords for your business. I'll show you how to expand o

Why Generating Leads Alone Won't Matter - Lead Generation Sep 8, 2021 00:11:51 Lead generation alone does not matter in marketing and sales, if it did then maybe startups and other businesses may be happy - but not if they don’t convert.  In this episode we discuss why marketers must have a lead generation strategy in place to think about influencing more conversions and new business, opposed to just generating leads.  Hope you enjoy it! 👌  My name's Neil Pate

What Content to Create First - Content Marketing Strategy and SEO Sep 1, 2021 00:06:14 How do you decide what content to create first? You’re setting up a content marketing and SEO strategy, but how do you know when to create Top of the Funnel (ToFu) content, Middle of the Funnel (MoFu) or Bottom of the Funnel Content (BoFu)?  In this episode we discuss how you should be thinking about your content marketing and where to focus your efforts first.   Hope you enjoy it!

Growth Hacking Startups without Ads - with Amazon Best Selling Author Rohan Chaubey Aug 13, 2021 00:49:09 Growth Hacking startups without ads is a key topic among growing startups. With an endless number of experiments run by growth marketers I felt it would be great to gather some of the best ideas and insights from a top growth hacker in the space who has been featured on TNW (thenextweb), Forbes and HuffingtonPost - Rohan Chaubey. In this episode I sit down with Rohan Chaubey - one of the authors o

How to do a Marketing Audit | Simple Example Process Explained Jun 16, 2021 00:25:52 Learn how to do a marketing audit with the simplest process. At the start of any marketing initiative, it's important to carry out a marketing audit for the business you're looking to grow. This will include reviewing and analysing numerous existing marketing channels you have already experimented with.  In this episode I walk you through a basic step-by-step process of what to look at when a

Easy Sneaky Step to Save Money on LinkedIn Ads Jun 1, 2021 00:06:23 LinkedIn Ads is notoriously known to be one of the most expensive lead generation platforms. The reason for this is the high number of B2B decision-makers that are on the platform. After using LinkedIn to generate leads a number of times I’ve witnessed an easy and simple step a lot of marketers tend to miss out on - costing them more money than required. In this episode, I share and easy step mark

4-Hour Work Week Review | Is It Actually Good for Growth? May 9, 2021 00:13:21 4-Hour Work Week - Tim Ferriss book review. Is it actually good for growth? I had to share my thoughts on this book with the growth community here on the channel since I know ya’ll are all about the growth. We all tend to read books or listen to audibles. We talk about what we’ve read and then recommend them to people which gives me an idea: Why don’t I share the books I’ve read and give you guys

Change Google Search Location | SEO in Different Countries Apr 8, 2021 00:05:30 This tutorial episode is going to be most valuable if you follow along with it on my YouTube channel here. I'll show you how to change your Google Search location to carry out SEO keyword research in different countries. If you’re a growth marketer or are someone looking to grow their business, you should be working on SEO as an early-bird marketing strategy. SEO is great for long-term growth and

Online Digital Marketing Courses | Best Courses to Get Started Free Mar 26, 2021 00:07:12 Finding the best digital marketing courses to learn from can be overwhelming. There are a ton of free digital marketing courses out there, but selecting the right one is the starting point to getting off on the right foot.  In this episode I recommend my top free digital marketing courses that you should get started with to learn marketing. This will be useful whether you’re a marketing gradu

How to Get a Digital Marketing Internship | My Journey & Tips Feb 19, 2021 00:10:32 You want to get the best experience in digital marketing, but how do you get the best internship to do that?  If you’re a new marketing graduate or someone starting out their digital marketing career and journey, don’t worry! There aren’t plenty of marketing internships out there but the best are the ones you can create. What do I mean by that? Find out in the video as I share my journey on h

What Does a Marketer Do - A Day In The Life Jan 27, 2021 00:11:07 What does a marketer do? If you’re thinking of a marketing or digital marketing career then this podcast episode well help you understand what a typical day in the life looks like. I’m a Growth Manager so I’ll share what a day generally looks like day to day and what digital marketing and traditional marketing strategies and tactics I get involved with. If you’re playing with the idea of becoming

Why I Quit My IT Job for Digital Marketing Jan 14, 2021 00:10:36 I quit my IT job to get into Digital Marketing. Find out why and how I quit and managed to successfully make the shift to a Digital Marketing career.   Thinking of how to get into digital marketing? Does a Digital Marketing Career intrigue or excite you? Digital marketing was becoming super interesting and I wanted to be part of the industry.  We explore why I felt Digital Marketing

Is a Digital Marketing Degree Worth It - Honest Opinion to Get Into Digital Marketing Dec 23, 2020 00:14:30 Considering a career in Digital Marketing? Torn between studying Digital Marketing at University/College and wondering if a Digital Marketing degree is worth it? Find out if it’s the right route for you after hearing my advice from my decision to study a Master’s degree in Digital Marketing to get into the career.  I’ll provide my honest opinion on why I decided to do a degree, why a degree c

How To Get Into Digital Marketing Tips and My Digital Marketing Career Journey Dec 9, 2020 00:08:38 Thinking of how to get into digital marketing? Does a Digital Marketing Career intrigue or excite you? Digital marketing has become more and more popular and it’s only going to get bigger and better.  We’ll explore why it may be a good and exciting career switch ,and I’ll provide some tips and options on how you can get into digital marketing after telling you how I switched to digital market

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