TEA Talks | Paid Media and Creative Insights
TEA Talks is a podcast by The Evergreen Agency that explores paid media and creative strategy. Each episode provides practical advice and insights into current trends. The show is aimed at business owners and marketers looking to improve their advertising campaigns.
Episodes
Search, Social or Creative - What Do Home and Garden Brands Need Most?
This episode of Tea Talks marks a brand new format, and a much greener couch. We're now bringing together our experts across creative, paid search, and paid social in one conversation to give you a more complete picture of what really drives performance.Darren is joined by Matt (paid social) and Chris (paid search) to unpack what each channel does best, how they support one another, and whether an
Tea Talks Just Got a Lot More Interesting…
Since launching Tea Talks, we’ve had a lot of fun diving deep into the challenges and trends shaping the home, garden, and lifestyle marketing world.After more than 75 episodes, hundreds of cups of tea, and over 500 hours of watch time across YouTube, Spotify, and Apple Podcasts, Tea Talks is getting its biggest refresh yet. We’re bringing in more voices, more variety, and new segments to keep the
Why You Shouldn't Expect Your ROAS to Increase With Higher Budgets
In this episode of Tea Talks, Aaron and Matt tackle a common misconception in paid media: the expectation that your Return on Ad Spend (ROAS) should increase as you dial up your marketing budget.The reality? It rarely works that way. The conversation digs into why, and what metrics you should pay attention to as you scale.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 http
How Home and Garden Brands Should Be Using Pmax in 2025
In this episode of Tea Talks, Lu breaks down the latest updates to Google’s Performance Max campaigns rolling out in summer 2025. The team discusses what’s new, why it matters, and what home and garden brands should do next.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergr
Advantage Plus Audiences Explained (And How to Use Them Like a Pro)
In this Tea Talk episode, Aaron and Matt break down what Meta’s Advantage Plus audiences actually are, how they work, and what home and garden brands should be doing to get the best results from this new audience targeting system.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about
Microsoft Clarity | Why Home and Garden Brands Should be Using it
In this episode of Tea Talk, Aaron and Lou dive into Microsoft Clarity, a free user behaviour analytics tool that’s gaining popularity among marketers. They explore what it is, how it compares to alternatives like Hotjar, and why it can help any business understand what visitors are really doing on their website.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shortu
Breaking Down Our Best Ads From This Year
At the halfway point in 2025, the Evergreen creative team sat down to share a behind-the-scenes look at the six most effective creative campaigns produced so far this year. From motion graphics to brand films and video ads, these examples highlight what’s working for home, garden, and lifestyle brands right now.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shortur
Should Home & Garden Brands Jump on Social Media Trends?
In this T.E.A Talks episode, Darren and Archie tackle the question: Should home, garden, and lifestyle brands jump on the latest social media trends, or avoid them? The discussion covers the speed of trends, the impact on reach, and whether joining in is actually good for your brand’s credibility.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEverg
How to Consistently Grow Your Home and Garden Brand
In this Tea Talks episode, we share the philosophy and practical strategies that help us consistently deliver growth for home, garden, and lifestyle brands. From the value of “common sense commercials” to the power of consistency and channel mix, here’s what works (and what doesn’t).***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 h
5 Meta Ad Mistakes That Are Ruining Your Results
Many brands struggle to get consistent results from Meta ads. While the platform is packed with potential, it’s easy to fall into common traps that limit performance and waste budget. Here are the key mistakes brands make with Meta ads and how to avoid them.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**
Does Organic Content Help Home and Garden Brands?
For home, garden, and lifestyle brands investing in paid media, organic content might feel like a “nice to have.” But it’s not just a bonus—it’s a growth driver. In this episode of T.E.A Talks, we explain why pairing paid ads with regular organic posting is the best way to stand out and scale.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen
The First 3 Seconds – What Makes People Stop Scrolling on Social?
In this episode of Tea Talks, Darren and Matt discuss one of the most overlooked but vital parts of any ad creative: the first three seconds. Whether you’re running paid campaigns or posting organic content, what you do in those opening moments determines whether your audience sticks around — or scrolls past.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.a
What Should Home and Garden Brands Do When Their Google Ads Stop Working?
Google Ads campaigns don’t always go to plan. Whether performance drops overnight or gradually declines over time, it can be frustrating and confusing—especially for home, garden, and lifestyle brands that rely on consistent online visibility.In this T.E.A Talks episode, we discussed what to do when your ads stop delivering the results you expect. Here are the key takeaways***Grow with Evergreen p
How Often Should Home and Garden Brands Change Their Ad Creative?
When should you change your ad creative? It’s a question we hear all the time—and there’s no one-size-fits-all answer. In this episode of Tea Talks, Darren and Aaron break it down for home, garden, and lifestyle brands with real examples, clear advice, and a bit of fun along the way.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 h
Will Google or Meta Help Home and Garden Brands Grow?
When it comes to growing a brand online, one question always comes up: should you focus on paid search or paid social? In this episode of Tea Talks, Lu and Matt go head-to-head to answer exactly that. But instead of picking sides, they reveal how both channels work best when they work together and how collaboration across platforms is the real key to driving results.***Grow with Evergreen podcast:
Is TikTok Replacing Google?
As TikTok continues to dominate screen time, the question is no longer if people use it to search — it’s how much they rely on it for information. In this episode of Tea Talks, the team digs into TikTok’s evolution from social app to search hybrid.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can di
Do Images OR Video Work Best for Ads in 2025?
The debate between static images and video content for advertising has long divided marketers. Both formats offer unique advantages, but understanding when to use each can dramatically improve campaign performance.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅
Is Old-School Marketing Still Effective Today?
Casa bella Furniture's recent clearance event demonstrates how blending digital and traditional marketing channels created exceptional results. With careful planning across multiple touchpoints, this ecommerce brand drove both online sales and unprecedented in-store footfall.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https
The Best Performing Ads Are NOT What You Think
When creating ads for social media platforms like Meta and TikTok, we often face a critical question: should we aim for high-production, polished content or more authentic, raw material? In our latest Tea Talks episode with Matt, our Head of Paid Social and Darren, our Head of Creative we explored this dilemma and discovered some valuable insights.***Grow with Evergreen podcast:👉 https://shorturl.
How To Market Garden Centres Online in 2025
Today we focus specifically on how garden centers can effectively market themselves online. The digital landscape for garden centers is evolving rapidly, with many businesses researching how to leverage online channels to drive brand awareness and increase store visits we want to help them!***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Un
How often do you need to change your ad creative? (Video Recommended)
We recently realised that April Fools Day was on a Tuesday which of course is T.E.A talks day! So we thought we’d poke some fun at the common question of creative refresh timing. In our video, different team members offer wildly different opinions – ranging from “every week and a half” to “once a year, mid-winter, whether you need it or not.”***Grow with Evergreen podcast:👉 https://shorturl.at/X1W
The Secret to High-Performing Google Ads (It’s NOT Just Text!)
Google Ads has evolved far beyond simple text ads, now requiring strategic creative assets across multiple formats and platforms. This conversation with Lu, our head of paid search, reveals why creative elements are now as crucial as keywords and ad copy.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You
Is Physical Advertisement Still Relevant?
The digital marketing experts at Evergreen emphasise that relying solely on online strategies is a critical mistake for home, garden, and lifestyle brands. An omnichannel approach combining digital and offline tactics delivers superior results.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discov
Do You Need Creative for Paid Social Ads?
Creative content has become the cornerstone of successful paid social campaigns. The shift from data-driven targeting to creative-focused strategies has transformed how brands connect with audiences.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https
How Do You Get Started on YouTube Ads?
Looking to launch YouTube ads? Our Head of Paid Search Lou shares essential insights on setting up and optimizing your video advertising strategy, from account setup to budget allocation.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: https://theevergr
Why You Should Be Famous to a Few
Every business wants to grow, but trying to appeal to everyone often means connecting with no one. Join Aaron and Darren as they share their journey of transforming Evergreen by embracing specialization.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 https://shorturl.at/f3CO6**You can discover more about Evergreen here:✅ Website: h
Is Microsoft Ads The Secret In Online Advertising?
A discussion with our paid search expert Lu reveals valuable insights about Microsoft Ads as an often-overlooked marketing channel. While Google Ads dominates the digital advertising landscape, Microsoft Ads presents unique opportunities for businesses looking to expand their reach.***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://shorturl.at/oxIXmEvergreen Uncut:👉 ht
Is Paid Social Better Than Organic Social?
In this episode, the first with our Head of Paid Social, Matt Rubas, who brings over 10 years of experience managing accounts from £500 to £500,000 monthly spend, we explore why paid social advertising presents a unique opportunity for small businesses looking to grow and how it compares to focusing on organic social. ***Grow with Evergreen podcast:👉 https://shorturl.at/X1WJ4T.E.A Talks:👉 https://
Don't Trust Data From Google and Meta
Digital marketing has evolved into a complex ecosystem where businesses rely heavily on platforms like Google Ads and Meta for growth. However, understanding the true impact of your marketing spend requires looking beyond individual platform metrics.
Brand Films vs Ads and The Power of Emotional Storytelling
While traditional advertising aims for the head, brand films target the heart. Here's why this longer-format content is becoming essential for businesses wanting to build deeper connections with their audience.
The Key Differences:
Traditional Ads:
15-30 seconds long
Sales-focused messaging
Product/service features
Clear call-to-action
Brand Films:
1-2 minutes in length
Story-driven
How to Understand Channel Reliance For YOUR Business!
We’re kicking off 2025 with some exciting changes at Evergreen, including a fresh studio setup and a powerful new marketing framework. Here’s what’s new and what’s coming.
The BEAR framework
After years of using our trusted “BACKBone of Digital Marketing” model, we’re introducing a new framework called BEAR:
Brand – Understanding your brand’s current position and potential
Email – Leveraging
How to Make The PERFECT YouTube Ad
With over 2 billion monthly users, YouTube represents an enormous marketing opportunity. However, creating effective YouTube ads requires careful consideration and strategic planning.
The five second rule
The most crucial element of any YouTube ad is the first five seconds. During this brief window, you must:
Grab your target audience's attention (not everyone's)
Present a clear problem or sol
Geo-Location Targeting Explained!
Location targeting in google ads, simple changes for big results.
Here's how to make these critical optimisations that many advertisers overlook.
Common Location Targeting Mistakes:
The biggest location targeting errors businesses make include:
Running nationwide campaigns for local businesses
Using Google's "recommended" location options
Not reviewing location settings across all campaigns
How We Cater Creative to Clients
A behind-the-scenes look at how we adapt our creative strategy across three very different types of business
Ecommerce creative strategy (Linen Cupboard):
Product-focused content priority
Mix of lifestyle and product shots
Immediate display of offers (Black Friday)
First 3 seconds showcase core products
Multiple video lengths for testing
For e-commerce brands, leading with clear product v
Prospecting vs Retargeting
Every successful digital marketing strategy relies on two powerful approaches: prospecting and retargeting.
Prospecting: The first date
Targets cold audiences who don't know your brand
Typically consumes 80-90% of advertising budget
Focuses on introducing your brand and value proposition
Essential for business growth and customer acquisition
Prospecting forms the foundation of your digital
5 Key Metrics to Measure Google Ads Success
These metrics serve as the foundation for making informed decisions about your advertising spend and campaign optimisation.
Helping businesses scale their digital marketing efforts efficiently.
Core metrics to track:
Cost Per Acquisition (CPA)
Average Order Value (AOV)
Lifetime Value (LTV)
Conversion Rate by Campaign Type
Return on Ad Spend (ROAS)
Understanding how these metrics work tog
Let's Talk Ad Budgets
Ad budgets can be hard, we've all felt it
So here is our advice on how to understand and optimise your ad budgets:
The Plateau Reality:
Most accounts reach a performance plateau around 6 months
This is normal and expected due to market dynamics
Represents the maximum return from current budget level
Often mistaken for poor performance or lack of optimisation
Key Factors Creating the Plate
How To Create The PERFECT Meta Ad
With us making more Meta Ads than ever for clients we though we'd share some tips we've picked up.
Current trends in Meta advertising:
* Increased focus on visual storytelling
* Mix of graphics, motion graphics, and video content
* Diverse product categories from hot tubs to bed linen
* Varying price points and customer demographics
The key to successful Meta ads lies in understanding your audie
Google Ads: Should You Bid on Competitors?
When businesses discover potential customers searching for their competitors, it raises an interesting question: Should you bid on these competitor terms? This complex strategy requires careful consideration of both opportunities and risks.
Understanding Competitor Bidding:
* Occurs when businesses bid on competitors' brand names in search terms
* Common practice revealed through Google Ads Searc
STOP Wasting Ad Budget This Holiday Season!
As brands prepare for the busy holiday season, many will significantly increase their advertising budgets. However, without proper strategy, this can lead to substantial waste.
Here are five proven ways to ensure your advertising spend delivers maximum return during the peak shopping season.
Master your segmentation
Understanding who your best customers are - not just your most frequent custom
Is DATA Really The Enemy of CREATIVITY?
In this video, we'll tackle the age-old debate - is data really the enemy of creativity? Join us as we explore the relationship between data and creativity in marketing, paid media, and more. Let's find out if data is truly a creativity killer or a creative ally!
***
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T.E.A Talks:
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Time Management Tips for Small Businesses (That ACTUALLY Work)
As a small business owner, time is your most valuable asset. Yet, many entrepreneurs find themselves caught up in activities that yield little to no return on investment.
We explored five common time-wasters that small businesses should avoid to focus on more productive strategies.
Over-optimising and continually re-optimising pages
Many businesses fall into the trap of constantly tweaking thei
Why Creating CONTENT is Crucial For Your Brand in 2024!
We see so many small businesses are wasting time creating content without a clear purpose or commercial intent.
There's a false belief that businesses must constantly produce content, leading to low-quality, generic blog posts.
Why?
- Content created without proper research or strategy is unlikely to rank well in search engines or provide value to the business.
- Small businesses often don't hav
What Does a Paid Media Agency Do?
Here's what we think you should be expecting from your marketing agency
Proactive and reactive work
- Agencies should be both reactive to client requests and proactive in providing insights and suggestions.
- Many agencies are good at reactive work but lack in proactive communication.
Partnership approach
- Agencies should understand the client's in-house capabilities and align their services
Should Your Brand Use Product or Lifestyle Imagery in Ads?
Should you be focused on product-centric or lifestyle-centric marketing in paid media ads?
Product-focused approach:
- Better for essential, everyday items people are familiar with
- Good for showcasing specific features or attributes
- Can be more straightforward and "safe"
Lifestyle-focused approach:
- Better for niche products or those tied to a specific lifestyle
- Helps differentiate fro
Is Performance Max Essential?
In the ever-evolving world of digital marketing, Google's Performance Max campaigns have become a hot topic. But are they truly essential for your business?
Let's dive into this question and explore when and how to use Performance Max effectively.
What is Performance Max?
Performance Max is a campaign type within Google Ads that leverages Google's entire inventory of ad placements. It uses mach
10 Top Tips and Tricks For Black Friday
Is Black Friday a Key Trading Period for Your Business? Here's How to Maximize It
Black Friday has become more than just a day of deals—it's a pivotal moment for businesses across various industries. If Black Friday is a crucial period for your business, then it's time to start planning. In this post, we’ll share 10 actionable strategies to help you maximize your sales or leads this Black Friday.
How Many Google Ads Campaigns Should You Really Be Running?
Are you spreading your Google Ads budget too thin?
Many businesses make the mistake of running too many campaigns simultaneously, which can severely limit their effectiveness. Let's dive into why focusing on fewer, well-funded campaigns often yields better results.
The Problem with Too Many Campaigns
When you have a fixed monthly budget for Google Ads, running multiple campaigns means dividing
What Role Should Meta Play in Your Marketing?
Meta has become an integral part of many businesses' marketing strategies. But how should you use it? Should it be for prospecting, retargeting, or both?
Let's dive into the key takeaways from a recent T.E.A Talks episode that addressed these questions.
Meta as a Retargeting Powerhouse
The primary recommendation is to use Meta (Facebook and Instagram) for retargeting. Why?
It's an excellent ch
This is How Small Brands Can Get an ROI on Their Ad Spend
Are you a small home, garden, or lifestyle brand struggling to get a return on your limited advertising budget? You're not alone.
Many startups and growing businesses face this challenge. In this post, we'll share some key strategies to help you maximize your ROI, even with a modest ad spend.
Choose the Right Platform
One of the biggest mistakes small brands make is trying to be everywhere at o
We're Sharing Our Creative Social Strategy Secrets
In today's digital landscape, creating engaging content for social media is more important than ever.
At Evergreen, we've learned some key strategies for developing creative and effective social media campaigns.
When it comes to social media content, variety is key. We recommend utilising three main content formats:
Images/Graphics - Static visuals like product photos or branded graphics.
Video
How Home and Garden Brands Can Stay Top of Mind With Their Customers
In today's competitive market, every home, garden and lifestyle brand wants to be at the forefront of their customers' minds when they're ready to make a purchase.
But how can brands achieve this coveted position?
We introduce the triple S strategy, a powerful approach that combines search, social, and store to keep your brand visible and memorable.
Understanding the Triple S trategy:
The tr
Streamline Video Creation With These 3 AI Tools
If you are a content creator, no doubt AI tools are becoming increasingly important in your life.
But are you using AI in your video creation process to genuinely streamline your workflow, or just because it's trendy?
In this TEA Talk episode we explore three practical AI tools that can make a real difference in your video production process.
These tools aren't just for show; they're designed
Key Takeaways From our Home and Garden Paid Media and Marketing Report
To help optimise marketing activities and grow sales, in the home and garden sectors. we recently released a comprehensive paid media and marketing report, offering valuable insights for businesses in this sector.
Download it here https://theevergreenagency.co.uk/report/
It is the most comprehensive report we have ever put together, providing in-depth analysis, predictions and insights into paid
Why Your Paid Ads Agency Isn’t Working For You
Are you struggling to see eye-to-eye with your paid ads agency?
Or do you feel like your ads aren't delivering the results you expected?
Well, you're not alone. In this episode of Tea Talks, we take a look into why many brands find themselves at odds with their paid media agencies and what can be done about it.
Like every aspect of your marketing activities, your strategic partnerships should
Are You Wasting Your Google Ads Budget?
Are you wasting Your Google ads budget?📉
If you are a business owner or marketer, who has invested in Google Ads to drive traffic and sales, it's critical that you are getting the most out of your budget. 💰
On our latest TEA Talk we highlight 6 common areas where advertisers can be wasting their Google Ads spend.
From not having a clear plan for your Ads, to not targeting the right audience o
How Garden Centres Can Thrive in The Digital Landscape
In an increasingly digital world, are garden centres struggling to keep up?
How can traditionally brick-and-mortar venues continue to meet the evolving demands of digitally native customers?
In this TEA Talk episode, we explore how garden centres can adapt and leverage technology in order to thrive in today's landscape.
We discuss some of the main challenges faced by garden centre brands and h
How to Future Proof Your Home, Garden or Lifestyle Brand
Ready to guarantee your digital success for the long haul? 🚀
In this T.E.A Talks, we share five top strategies to ensure your brand thrives a year, two years, or even five years from now!
At The Evergreen Agency, we’re passionate about helping brands navigate these strategies to secure long-term digital success. Let’s discuss how we can push the boundaries together!
💡 Is this going to work for
What Videos Perform Best for Brands?
Learn what videos perform best for brands in this informative video. Discover the types of videos that are most successful in promoting brands and engaging audiences.
***
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How to Make an Award Winning Campaign for Brands
Learn how to create an award-winning campaign for brands in this video. Discover the key strategies and techniques to make your brand stand out and win accolades!
***
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Big Changes Are Coming for Home, Garden and Lifestyle Brands
Get ahead of the curve with these big changes coming for home, garden, and lifestyle brands. Stay tuned to learn how to adapt and thrive in this evolving industry!
***
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Stop Using Your Photographer to Create Video!
If you're using your photographer to create video, stop now! In this video, we'll explain why you should hire a professional videographer for your video needs.
***
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What Role Does Paid Media Play For Home, Garden and Lifestyle Brands
Learn about the important role that paid media plays for home, garden, and lifestyle brands in reaching their target audience and driving traffic and sales. Discover how paid media can help grow your brand and increase your online presence.***
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We Made The ULTIMATE Paid Media Funnel For Home, Garden and Lifestyle Brands
This is the 🔥ULTIMATE🔥 paid media funnel for your brand!
Effective paid media advertising is crucial for driving sales and awareness, but it requires more than just scattering your budget across various platforms.
We’ve perfected the “Perfect Paid Media Funnel,” an integrated system designed to maximise reach, relevance, and return on ad spend. Let’s break it down:
🔍 Build on a Solid Search Fo
Should You Love Or Hate Performance Max?
Should You Love Or Hate Performance Max? Find out in this video where we break down the pros and cons of Performance Max to help you decide if it's the right choice for your marketing strategy.
***
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This is Why Your Brand Needs Motion Graphics
Motion graphics can take your brand to the next level! Find out why your brand needs motion graphics in this video. Learn how they can enhance your content and attract more viewers.
***
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Yo
Optimise Your Google Ads for Summer
Learn how to optimise your Google Ads for summer with our helpful tips! Increase your ROI and reach your target audience effectively during the summer months.
***
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Filming On Location For Your Brand is Easier Than You Think!
Do you want video for your brand but don't know where to start? 🤔
Thinking about filming on location for your brand? Don't let intimidation hold you back! Here's why on-location video is worth the adventure, and how to make it happen seamlessly:
🌟 Benefits of On-Location Filming:
Authenticity: Capture unique, tailored footage that resonates with your audience.
Engagement: Add an authentic touch
5 Ways To Supercharge Your Shopping Ads
As marketers, we all know the struggle - you set up a shiny new shopping campaign, hit "enable," and... crickets. With so much riding on these ad formats, simply putting them live isn't gonna cut it. You need to bring that special sauce to stand out in today's ultra-competitive ecommerce landscape.
At The Evergreen Agency, we live and breathe this stuff daily for brands across industries. Through
How To Become THE Authority In Your Space
This is how to become an authority in your space!
🔍 Want to excel online? Position yourself as an authority in your niche. But how do you stand out?
🚀 It's all about differentiation. Most brands simply don't cut it. Why should anyone listen to you?
💡 Don't resort to a "spray and pray" approach. Instead, focus on showcasing your expertise and value.
🔑 The key takeaway? Successful brands, big or
Home & Garden Brands Need TikTok
Why TikTok Should Be on Your Brand's Radar!
👀 Brand Visibility: TikTok offers unparalleled visibility for brands, with its short-form content format capturing users' attention in mere seconds.
⏱️ Time Retention: The platform's addictive nature keeps users engaged, allowing brands to make a lasting impression in a short amount of time.
🔄 Short-Form Content: TikTok's popularity lies in its short
Is AI a Help OR Hinderance For Brands?
AI is a moron! 😬
This week, get ready for a trio of unconventional perspectives on AI. We're diving deep into the debate: Is AI a help or a hindrance? From discussions on AI's increasingly indistinguishable capabilities to its potential to become a real-life nightmare, expect some fiery opinions and hot takes. 🔥
Join us for this unfiltered T.E.A. Talk, where we'll leave no stone unturned. We've
You're Not Using The Best Google Ads Metrics
In today's episode, Aaron and Kon are diving deep into the technical side of digital marketing – specifically, the often-overlooked treasure trove of metrics and data points beyond the default ones provided by Google Ads.
Here's why it's so important:
🔍 Beyond the Basics: By delving into additional metrics, we uncover a wealth of insights that can drive smarter decision-making and optimisation s
Should You Be Retargeting to Your Customers?
The ultimate guide to retargeting is here!
Today, we're diving deep into the world of retargeting – a powerful tool in the digital marketer's arsenal. So grab your favourite brew, settle in, and let's explore how retargeting can take your campaigns to the next level.
Retargeting, also known as remarketing, is all about reaching out to users who have previously interacted with your brand but have
Are Brands Afraid of Video?
Get ready for another thrilling episode of T.E.A Talk, where Aaron sits down with our talented videographer, Darren Martin, to delve into the fascinating world of video marketing.
In this episode, we're covering all things video:
👉 Unlocking the Secrets to Maximize ROI on Video Content
👉 Exploring the Best Types of Videos for Brands
👉 Practical Tips for Getting Started with Video Marketing
👉 Unv
Do Google Ads Work For Home, Garden, and Lifestyle Brands?
Do Google Ads Work for Home, Garden, and Lifestyle Brands?
In today's episode, we're delving into a burning question: Do Google Ads truly deliver results for home, garden, and lifestyle brands? If you're in this space, you won't want to miss this discussion!
Join us as we explore:
🔍 Insights from the Trenches: Drawing from our experience working with top-tier home, garden, and lifestyle brands,
Paid Search VS Paid Social
Which is better, Paid Search, or Paid Social?
Today, we're diving into a topic that's sure to spark some debate: paid search vs. paid social. It's a big one, folks, and we're ready to tackle it head-on. Now, I know you're all eager to hear our take on this, so let's jump right in.
Paid search and paid social each have their strengths and weaknesses, and determining which is better really depends
5 Google Ads Strategies to Take Your Paid Search to The Next Level
Ever wondered how your competitors are winning in the digital advertising game? We've got the insider scoop! Join us as we delve into five powerful Google Ads tactics for unprecedented growth.
First up, we're dissecting your competitors' ads to uncover their value propositions. It's time to step into the shoes of your rivals and understand why they're winning.
But where do you start? Dive into G
The Importance of Meta Ads For Home, Garden, and Lifestyle Brands
Today, we're diving into a topic that's on everyone's minds: the importance of Meta ads for home, garden, and lifestyle brands. And who better to discuss this than us, given our specialization in this sector?
Indeed, Meta ads are a hot topic right now, with many brands eager to leverage this platform. But just how crucial are they for brands in our niche? Let's break it down.
In a word: Intent.
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