The Ad Podcast
The Ad Podcast is a show where host Dylan Conroy interviews C-suite executives from media companies, agencies, brands, and thought leaders. The podcast focuses on Conroy's quest to build the world's greatest sales culture. Episodes cover insights and strategies from industry leaders in advertising and sales.
Episodes
Galina Shubik - Co-Founder - Affect Group
Galina Shubik, Co-Founder at Affect Group—an international digital marketing agency with over two decades of performance growth experience. Galina is an Effie and Shorty Award-winning strategist who has led digital growth and client service transformation for global powerhouses like PepsiCo, MasterCard, LEGO, and Mercedes-Benz. Beyond agency leadership, she serves as an Effie Awards juror and a ma
Nikki Lindgren - CEO - Pennock
Nikki Lindgren is an e-commerce performance marketing leader, CEO, and the Founder & Managing Partner of Pennock (pennock.co).Starting her career in product development at Pottery Barn and joining the foundational e-commerce team at Cost Plus World Market, she moved agency-side to oversee digital marketing strategy across high-profile e-commerce accounts. She launched Pennock to bridge the gap
Sandra Leung - VP, Search & Media Operations - Cosmo5
Sandra Leung is an digital marketing executive and the VP, Search & Media Operations at Cosmo5. Cosmo5 is a digital agency and performance media partner that specializes in paid search, programmatic advertising, media strategy, and growth analytics for scaling brands.In her leadership role at Cosmo5, Sandra oversees search operations, campaign performance frameworks, and cross-channel media ex
Kevin DiLorenzo - Partner & CEO - Rise and Shine
Kevin DiLorenzo is the Partner & CEO of Rise and Shine and Partners, an award-winning independent creative, brand strategy, and advertising agency based in Minneapolis. With over 30 years of experience in advertising and communications, he has guided creative and brand strategies for major national and regional brands, including Target, Best Buy, BMW, McDonald's, Capital One, Andersen Wind
Mary Knight - President - Hydrogen Advertising
Mary Knight is an advertising executive, creative director, and the President and Co-Owner of Hydrogen Advertising, an award-winning independent agency based in Seattle, Washington.With decades of industry experience, Knight spent years as an Executive Creative Director at major global agency networks—including FCB Global and DDB Worldwide—before stepping into leadership at independent shops. Hono
John Dawson - VP Strategy - Jellyfish
John Dawson is VP Strategy at Jellyfish, with 15 years of experience working across Australia, Denmark, China and the United States. He brings an international perspective to developing strategies for global brands at a time of media convergence and disruption. He helps clients navigate the evolving landscape through AI, data and media innovation, and importantly, helps them understand and improve
Christina Garnett - Chief Customer Officer - Neuemotion
Christina Garnett is a fractional Chief Customer Officer, trust strategist, author, and keynote speaker. Operating through her venture Neuemotion (neuemotion.com), she advises executive teams and high-growth companies on building Customer Trust Infrastructure, scaling customer advocacy, and treating brand-customer relationships as emotional, high-leverage assets.She is the author of Transforming C
Monetizing Exit Traffic & Mastering Answer Engine Optimization (AEO) | Mark Mamber, Tiki, Chief Executive Officer
As search funnels compress and over 60% of digital queries end without a website click, enterprise leaders are forced to rethink how they monetize audience attention and maintain search visibility.Dylan Conroy sits down with Mark Mamber, CEO of Tiki, to break down the mechanics of monetizing lost web traffic and leveraging Answer Engine Optimization (AEO) to capture market share across AI platform
Priscilla McKinney - founder - Little Bird Marketing
Priscilla McKinney is a CEO, serial entrepreneur, author, keynote speaker, and the founder (or "Momma Bird") of Little Bird Marketing. Known for her irreverent, no-nonsense approach to B2B growth and digital transformation, she has built Little Bird Marketing into an award-winning content marketing and lead generation agency.She is the author of Collaboration is the New Competition and t
Hawken Ritter - Head of Growth - Convey
Hawken Ritter is an AI engineer, product strategist, and tech leader specializing in agentic workflows and enterprise automation. He is the Head of Growth at Convey, an enterprise platform that enables non-technical teams—across publishers, agencies, and adtech platforms—to design, train, and deploy autonomous "digital teammates."Focus & PhilosophyThroughout his career in software en
Steve Red - CCO & Eric Bertrand - CEO - Mod Op
Steve Red is the Co-Chief Creative Officer at Mod Op and the founder of the renowned creative agency Red Tettemer O'Connell + Partners (RTO+P), which joined Mod Op. With decades of experience touching creative and strategic direction across industries, he leads brand identity, creative storytelling, and campaign strategy with a conviction that advertising should be as intelligent and engaging
Alladan Flinn - Founder and CEO - Based Trading Cards
Alladan Flinn is an artist, musician, and entrepreneur who is fundamentally reshaping the physical collectibles market as the Founder and CEO of Based Trading Cards. Alladan’s mission sits right at the intersection of high-end physical art, Bitcoin philosophy, and hard-asset economics. By combining elite craftsmanship—using heat-receptive thermal inks, 3D holographic patterns, and physical securit
The Infrastructure of Experiential World-Building | Don Strom, Salt & Pinch, Co-Founder, Managing Partner
Enterprise marketing teams face growing digital fatigue, as screen-based advertising alone struggles to capture deep customer loyalty.Don, Managing Partner at Salt & Pinch, breaks down how leading brands leverage experiential world-building and physical production to turn digital IP into high-converting real estate.Key tactical themes covered:- Scaling flexible production teams up to 240 membe
Sara Brooks - Chief Growth Officer - BetterHelp
Sara Brooks is the Chief Growth Officer at BetterHelp, the world’s largest online therapy platform. In her role, she leads global marketing, growth transformation, international expansion, and member acquisition, scaling the network to serve millions worldwide.With over 18 years of marketing leadership experience, Brooks has a proven track record of scaling consumer tech brands from early-stage st
Christian Jacobsen - Co-Founder - The Many
Christian Jacobsen is an ad-industry entrepreneur, brand strategist, and the Co-Founder of The Many (formerly known as Mistress), an award-winning integrated advertising agency based in Santa Monica, California.A classically trained brand strategist who previously held roles at agencies like Ogilvy and Kastner & Partners (servicing brands like Red Bull), Jacobsen co-founded the agency in 2010
Allan Gungormez - Chief Strategy Officer - MDRN Logic
Allan Gungormez is a brand strategist, and social culture expert based in Los Angeles, California. He is the Chief Strategy Officer at MDRN Logic, a premier creative agency and strategy studio that specializes in social-first branding, internet culture, and entertainment marketing for global brands like Adobe, Crocs, DoorDash, Manscaped, Bad Bunny, and FX.Career & PhilosophyBefore MDRN Logic a
Camm Rowland - Chief Creative Officer & Chief AI Officer - Kepler Group
Camm Rowland, the Chief Creative Officer and Chief AI Officer at Kepler Group. Camm is an Emmy-winning creative leader named to Adweek’s AI Power 50, sitting right at the chaotic intersection of data, human design, and emerging technology. Before leading applied AI and creative at Kepler, he held Executive Creative Director roles at Kohler Co. and Digital Kitchen. What makes Camm fascinating is th
Kristine Root - Founder & Chief Strategy Officer - Socha Branding
Kristine Root is a brand strategist, agency leader, and the Founder & Chief Strategy Officer of Socha Branding.Bio HighlightsThe Agency Founder: Kristine founded Socha Branding, a food systems branding and marketing agency that partners with natural, organic, and regenerative brands, non-profits, and government programs across the food value chain.Systems Storytelling: With over 20 years of ma
Cannes 2026: How to Use B2B Podcasting for Executive Business Development | Dan Lescarbeau & Dylan Conroy, Iris North America
Outbound sales models relying on cold email and automated LinkedIn outreach are rapidly collapsing as C-suite decision-makers filter out generic digital noise.In this collaborative episode recorded live on The Optimist Brief with host Dan Lescarbeau (VP of Marketing at Iris North America), guest Dylan Conroy, host of The Ad Podcast, breaks down how establishing an executive media platform turns co
Cannes 2026: Why Brand Advertising is Shifting to the Open App Internet | Stephen Upstone, LoopMe, CEO & Founder
As open web publisher traffic drops due to changing search engine behaviors, enterprise brand advertisers face declining reach and measurement challenges.Stephen Upstone, CEO & Founder of LoopMe, breaks down how the company leverages artificial intelligence and a network of 30,000 mobile SDK integrations to bring brand advertising into mobile apps and Connected TV.Key tactical themes covered:-
Cannes 2026: Translating Complex Personas into AI-Driven Targeting | Dharmesh Patel, OnAudience , Global Curation Strategy Lead
Enterprise brand campaigns frequently struggle with inefficient audience targeting and poor match rates when relying on static data segments. Dharmesh Patel, Global Curation Strategy Lead at OnAudience, breaks down how multi-source identity graphs and supply-side curation are transforming programmatic media buying across the open web.Key tactical themes covered:Connecting 12 data sources within an
Cannes 2026: Re-Engineering B2B Campaign Strategy | Spencer Burke, Braze, SVP of Growth
Enterprise marketing and lifecycle engineering teams often run into campaign execution bottlenecks and privacy constraints when attempting to scale multi-channel customer journeys.Spencer Burke, Senior Vice President of Growth at Braze, breaks down how to embed agentic AI and customizable Large Language Models into automated lifecycle platforms.Key tactical themes covered:Transitioning from static
Cannes 2026: The Rise of Indie Agencies vs Holding Companies | Christoph Berg, MINT Square, CEO
Mid-sized and independent agencies frequently face high operational barriers when attempting to access tier-one programmatic media buying infrastructure.Christoph Berg, CEO and Founder of MINT Square, breaks down how programmatic DSP reseller models provide independent agencies with low-barrier access to enterprise platforms such as The Trade Desk, Adform, and Active Agent.Key topics covered inclu
Cannes 2026: Building a Culture of Experimentation in the Age of AI | Courtney Lewis & Courtney Williams, The Variable, Chief Executive Officer, Chief Growth Officer and Partners
Mid-market enterprises and growing brands frequently face severe market friction when trying to compete against category captains with massive advertising budgets.Courtney Lewis, CEO & Partner, and Courtney Williams, Chief Growth Officer & Partner at The Variable, break down how to identify, unlock, and scale hidden growth variables to drive outsized market impact.Key tactical themes cover
Cannes 2026: The Future of Responsive Programmatic Creative | Fabrice Rousseau, Amazon, Director, Advertising Experiences
Programmatic advertisers frequently face low engagement and conversion bottlenecks caused by static, generic display ad formats.Fabrice Rousseau, Director of Advertising Experiences at Amazon, breaks down the major update to Amazon’s Responsive E-commerce (REC) ad product and how generative AI is transforming display advertising across the open web.Key topics covered include:Automating creative as
Cannes 2026: Presentation Skills for Agency Executives, Closing the Pitch Execution Gap | Ben Levy, Sell It Great, Founder
Many agency and corporate sales teams lose new business pitches despite having superior creative work because they lack the presentation skills to sell their ideas effectively. Ben Levy, CEO and Founder of "Sell It Great," breaks down how to build a structured presentation framework that closes the execution gap and improves pitch win rates.He shares practical insights on using low-stakes internal
Emma Witkowski - Vice President of Media Solutions - WildBrain
Emma Witkowski is a highly accomplished digital media executive, strategic investor, and the Vice President of Media Solutions at WildBrain, a global leader in kids and family entertainment. In her role, she drives advertising sales and monetization strategy across WildBrain's massive digital ecosystem—including YouTube, FAST channels, AVOD, and immersive gaming integrations on Roblox and Fort
Cannes 2026: Validating Memes for Sales Growth | Josh Rosenberg, Day One Agency, CEO
Many enterprise brand strategies face dropping engagement rates because they allocate budgets through disruptive paid networks that modern digital consumers systematically tune out.Josh Rosenberg, co-founder and CEO of Day One Agency, breaks down how to construct high-yield earned media strategies by balancing core storytelling with targeted community tracking.He shares his operational playbook fo
Cannes 2026: Deconstructing Jargon in Financial Services Advertising | Adam Reeves & Julien Bissuel, 72andSunny, Chief Creative Officer and Chief Executive Officer
Many corporate marketing groups experience poor campaign performance because they rely on fragmented regional agency silos that use confusing, jargon-heavy copy. Adam Reeves, Chief Creative Officer, and Julien Bissuel, Chief Executive Officer at 72andSunny Toronto, break down how to optimize asset development and increase brand relevance by deploying a borderless cross-office architecture.They sha
Cannes 2026: The Strategy Behind High-Velocity Creator Partnerships | Juliana Cobb and Rich Santiago, 72andSunny, Chief Creative Officer and Chief Strategy Officer
Many corporate marketing teams struggle to build real customer connection because they rely on transactional, feature-heavy product copy that fails to break through crowded digital channels. Juliana Cobb, Chief Creative Officer, and Rich Santiago, Chief Strategy Officer at 72andSunny New York, break down how to optimize asset development and increase brand relevance by embedding inclusive creative
Cannes 2026: Compressing Production Pipelines, Super Bowl Playbook | Chris Kay and Maria Galleriu, 72andSunny, International CEO and Chief Strategy Officer International
Many enterprise brand strategies see declining campaign performance because they rely on massive, bureaucratic agency networks that fail to match the rapid speed of modern culture.Chris Kay, International CEO at 72andSunny, and Maria Galleriu, International CSO, break down how to optimize global campaign execution by moving away from legacy holding structures to deploy agile, bespoke creative netw
Cannes 2026: Expanding Multicultural Reach via Centralized Podcast Networks | Gary Coichy, Pod Digital Media, Founder
Many corporate marketing groups struggle to meet their growth goals because they allocate diversity budgets through fragmented programmatic ad buys that fail to connect with target consumer markets. Gary Coichy, founder and CEO of Pod Digital Media, breaks down how to construct high-performance marketing engines by connecting corporate budgets directly with over 400 specialized multicultural publi
Cannes 2026: Unifying Supply and Demand Architecture across Globalized Media Channels | Ian Maxwell, Converge Digital, Chief Executive Officer
Many corporate marketing groups experience declining conversion tracking metrics because they rely on fragile browser identity tools that are increasingly blocked by privacy updates. Ian Maxwell, CEO at Converge Digital, breaks down how to construct neutral, infrastructure-level artificial intelligence frameworks to maintain tracking accuracy without depending on third-party cookies.He shares his
Cannes 2026: Optimizing Publisher Monetization and Eliminate Programmatic Ad Bloat | Robin de Wit, Refinery89 , Product Marketing Director
Many independent web publishers experience steep profit margin declines because they rely on heavy programmatic setups that slow page load times and trigger user ad fatigue. Robin de Wit, Director of Product Marketing at Refinery89, breaks down how to construct lightweight supply-side infrastructure to protect user load velocities while maximizing impression value.He shares his operational playboo
Rhonda Swan - Founder and CEO - Unstoppable Branding Agency (UBA)
Rhonda Swan is a global brand strategist, public relations executive, best-selling author, and the Founder and CEO of the Unstoppable Branding Agency (UBA).The Corporate Shift to Digital PioneerRhonda began her career in corporate America, holding an MBA and working as a high-level marketing executive for a Fortune 100 pharmaceutical company (GSK), where she managed massive multi-quarter advertisi
Cannes 2026: Pre-Click Shortlist Domination, Moving Past Traditional Search Links | Sangeeta Prasad, Slalom, Chief Marketing Officer
Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines. Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journ
Cannes 2026: Post-Cookie Attribution Frameworks & Marketing Mix Modeling | Luke Smith, Croud, Founder & Global CEO
How do modern enterprise organizations scale global marketing initiatives across dozens of distinct geographic regions without inflating fixed payroll overhead?Dylan Conroy sits down with Luke Smith, Global CEO of Croud, to break down the architectural evolution of modern digital media models and the transition from linear service agencies to tech-enabled delivery platforms.The conversation covers
Cannes 2026: Restructuring Identity Graphs for Agentic Advertising and AI Purchases | Mathieu Roche, ID5, Co-founder & CEO
Many corporate marketing strategies face dropping conversion tracking metrics because they rely on closed ad-tech vendors that introduce platform bias into campaign attribution. Mathieu Roche, co-founder and CEO of ID5, breaks down how to construct neutral identity infrastructure to protect cross-channel addressability and secure reliable measurement.He shares his operational playbook for navigati
Kerry Sykes - Founder and CEO - BAYE London
Kerry Sykes is a fashion designer, entrepreneur, and the Founder and CEO of BAYE London, an eco-luxury swimwear and resortwear brand.The Vision & GenesisBorn in South Africa, Kerry built her deep technical design expertise working in London's premier lingerie and swimwear space. Her career has been uniquely shaped by global travel and a personal passion for coastal culture. After decades o
Cannes 2026: Build a Proprietary AI Agency Brain to Optimize Campaign Strategy | Anthony Romano, Laughlin Constable, Chief Executive Officer
Many corporate marketing strategies face dropping conversion rates because they rely entirely on open-source software, generating overlapping briefs that wash out into an uninspired middle ground.Anthony Romano, CEO at Laughlin Constable, breaks down how to construct internal AI operating systems to organize team expertise into permanent, collaborative knowledge blocks.He shares his operational pl
Armin Molavi - Chief Marketing Officer - Instructure
Armin Molavi is a seasoned global brand architect, enterprise marketing executive, and the Chief Marketing Officer at Instructure, the edtech giant behind Canvas by Instructure (the world's leading learning management platform).With over 20 years of experience leading massive brand transformations, Armin specializes in taking complex, legacy organizations and modernizing their market narrative
Christian Brown - Co-Founder & Chief Marketing Officer - Glewee
Christian Brown is an American tech entrepreneur, marketing executive, and creator economy strategist based in the New York area. He is best known as the Co-Founder and Chief Marketing Officer (CMO) of Glewee, an all-in-one influencer marketing platform that automates and scales how brands, agencies, and creators collaborate. Recognized by Forbes on their 30 Under 30 list for Marketing & Adver
Cannes 2026: Scale Full-Funnel Ad Campaigns Using Reddit Advertising Infrastructure | Jim Squires, Reddit, Chief Marketing Officer
Many corporate marketing groups see dropping conversion rates because they place ad budgets across saturated, untrusted feeds that fail to engage the modern consumer.Jim Squires, Chief Marketing Officer at Reddit, details how to build high-performance, full-funnel ad campaigns by placing creative assets inside active, human-curated community networks.He shares his operational playbook for using ad
Cannes 2026: OpenAI vs. Anthropic: AI Branding and Trust Positioning | Mark Figliulo, FIG, Creative Chairman
Many enterprise brand strategies face dropping engagement rates because their visual messages are broken apart and altered across highly fragmented media channels. Mark Figliulo, founder and Creative Chairman at FIG, breaks down how to build high-performance creative databases to analyze visual, textual, and musical components across millions of assets.He shares his operational framework for navig
Cannes 2026: Scale Sports Marketing Partnerships into Long-Term Brand Value | Alex Charkham, Ignite, Lead Strategist
Many corporate marketing groups experience declining conversion rates because they view sports sponsorships as generic logo placements that audiences easily ignore. Alex Charkham, lead strategist at Ignite, breaking down how to transform multi-year sports agreements into adaptive, integrated assets that drive core business growth.He shares his operational playbook for analyzing Formula 1’s massive
Cannes 2026: Re-Engineering Sourcing Lines: Quality Over Portion Abundance | Ali Cox, Noble West, CEO
Many agribusiness operators and food manufacturing networks face compressed profit margins because they treat premium ingredients as generic wholesale commodities. Ali Cox, founder and CEO of Noble West, breaks down how to build high-performance value-add brands by combining detailed supply chain tracking with targeted client positioning. She shares her strategic framework for analyzing cross-bord
Cannes 2026: How to Target Digital Natives Using Interactive Out-of-Home Marketing | Rogier Vijverberg, SuperHeroes , Chief Creative Hero and Founder
Many corporate marketing groups struggle with low campaign relevance because they rely on generic ad layouts that fail to interest digital native buyers. Rogier Vijverberg, Chief Creative Officer and founder of SuperHeroes, details how to build agile content pipelines by structuring parallel creative collectives.He shares his operational playbook for choosing between automated generative AI art an
Cannes 2026: The Strategy Behind Next-Gen Conversational Canvas Platforms | Govind Balakrishnan, Adobe, VP Express Product Group
Many corporate marketing teams see poor campaign performance because their digital content gets lost in an online landscape filled with repetitive automated templates.Govind Balakrishnan, Senior Vice President of the Express Product Group at Adobe, breaks down how to build high-performance creative pipelines by balancing automated layout tools with distinct human voice.He shares his framework for
Cannes 2026: How to Track Consumer Choices, Travel Marketing Framework | Michon Martin, R&R partners, CEO
Many corporate marketing teams struggle to hit growth milestones because they rely on generic target metrics that fail to anticipate shifting customer motivations.Michon Martin, CEO of R&R partners, details how to build advanced tracking systems using deep consumer segmentation and custom predictive tools. She shares her framework for optimizing large-scale media campaigns, including long-term
Remco Westermann - Founder and CEO - Verve Group SE
Remco Westermann is a Dutch media, gaming, and adtech entrepreneur who serves as the Founder and CEO of Verve Group SE (formerly known as Media and Games Invest (MGI). With over three decades of professional experience, he has spent more than 20 years building, acquiring, and scaling digital mobile media and online entertainment platforms across Europe and North America.Career Highlights & Lea
Cannes 2026: How to Measure Experiential Marketing ROI and Long-Term Customer Value | Neda Whitney, MATTE Projects, President
Many corporate marketing teams struggle to build real audience connection because they depend too heavily on basic digital channels that are increasingly cluttered with automated noise and spam.Neda Whitney, President of MATTE Projects, breaks down how to design immersive, multi-sensory physical environments that drive deep customer retention and brand equity.She shares her tactical blueprint for
Cannes 2026: How to Integrate Cross-Cultural Demographics into Core Brand Strategy | Jorge Plasencia, Republica Havas/Global Chief Client Officer, Havas Creative Network, Chairman, Co-Founder & CEO
Many enterprise marketing teams struggle with low campaign engagement because they treat cross-cultural outreach as a secondary budget extension rather than a foundational strategy. Jorge Plasencia, CEO of Republica Havas and Global Chief Client Officer of Havas, breaks down how to build comprehensive cross-cultural campaigns that align directly with high-growth consumer demographics.He shares his
Cannes 2026: The Human Element in Accelerated AI Market Intelligence Engines | Sascha Eder, NewtonX, CEO & Co-Founder
Many corporate marketing teams struggle with long pipeline delays because they target narrow executive profiles while overlooking key buying committee members.In this episode, Sascha Eder, founder and CEO of NewtonX, explores how to run comprehensive account-based research using open knowledge graphs to find verified, niche business buyers.He outlines his strategy for combining primary human valid
Cannes 2026: Moving Closed Algorithms to Direct Creator Sovereignty | Tyler Denk, Beehiiv, Chief Executive Officer
Many media companies run into serious scaling issues because their digital content tools are spread across separate, clunky platforms. Tyler Denk, CEO at beehiiv, breaks down how to bundle newsletters, premium subscriptions, and podcast networks into one clean delivery system. He shares his blueprint for bypassing social media algorithm changes by focusing on direct email distribution channels to
Cannes 2026: The Shift From Legacy OOH to High-ROI Interactive IRL Media | Stacy Minero, OUTFRONT Media, Chief Marketing Officer
Many corporate marketing teams rely too heavily on digital channels, leaving their campaigns vulnerable to high ad fatigue and rising acquisition costs.In this episode, Stacy Minero, Chief Marketing & Experience Officer at OUTFRONT Media, details the strategic evolution of out-of-home advertising into interactive "IRL Media."She explains how modern brands use physical assets as core campaign d
Cannes 2026: Why Traditional Affiliate Marketing Is Outdated | Todd Ulise, Nomix Group, Chief Revenue Officer (CRO)
As digital advertising confronts high media fragmentation and falling conversion returns from classic tracking, e-commerce brands face the core challenge of securing measurable campaign value.At the same time, top-tier creator talent is shifting focus away from sponsored ads to demand direct brand ownership. Dylan Conroy sits down with Todd Ulise, Chief Revenue Officer at Nomix Group, to explore h
Cannes 2026: Winning Premium Shelf Space Through B2B Events | Michael Fullman & Paul Elsberg, ACRONYM
As online ad formats face high saturation and falling conversion response rates, brand leaders face the challenge of finding clean, reliable consumer connection spaces.At the same time, traditional agency models are shifting toward decentralized specialist networks built for speed. Dylan Conroy sits down with Michael Fullman and Paul Elsberg from ACRONYM to break down how to transition physical ev
Cannes 2026: Reputation Management and Protecting Shareholder Value | Matt Mazzone, LSKR, Chief Creative Officer
Relying entirely on the insular viewpoints of dense urban ad hubs can expose enterprise brand campaigns to immediate audience alienation and irreversible reputation damage.Dylan Conroy sits down with Matt Mazzone, Chief Creative Officer at LSKR, to map out the corporate framework used to ground creative assets in nationwide consumer data and business fundamentals.Restructuring Insights: How to gat
Cannes 2026: Inside the Emotional Psychology of Enterprise CMOs | Stephen Brown, FUSE Create, Chief Executive Officer
As programmatic marketing teams encounter diminishing returns from short-term attribution tracks, brands face the critical challenge of keeping their customer pipelines healthy. At the same time, agency leaders must design sustainable business transitions that protect core team dynamics from holding company pressures. Dylan Conroy sits down with Stephen Brown, CEO and Founder at FUSE Create, to ma
Cannes 2026: Deploying Agentic AI Workflows in Daily Routines | Matt Sanchez, Yahoo, Chief Operating Officer
As programmatic advertising moves past traditional cookie tracking, media networks face the challenge of linking early ad exposure with verified digital purchases. At the same time, brands must adapt to new automated workflows changing how consumers assess product value. Dylan Conroy sits down with Matt Sanchez, Chief Operating Officer at Yahoo, to explore how connecting essential communication ut
Cannes 2026: Building Ethical Governance into AI Ad Tech | Matt Longley, Mobsta, Chief Executive Officer
As browser cookies fade, marketing teams face the challenge of finding reliable data alternatives that accurately reflect real-world consumer needs. At the same time, traditional out-of-home media is moving toward automated, programmatic delivery networks. Dylan Conroy sits down with Matt Longley, CEO at Mobsta Ltd, to discuss how geobehavioral data platforms link physical movement history with re
Cannes 2026: The Strategy of Branded Entertainment on YouTube | James Rowe, OBB Bolded, President
As traditional advertising formats face lower engagement, brand teams face the challenge of reaching audiences who actively tune out classic commercial interruptions. Dylan Conroy sits down with James Rowe, President of OBB Bolded, to explore how their award-winning production framework builds deep audience loyalty through authentic, long-form branded entertainment.Key Themes Covered:Designing cel
Cannes 2026: Scaling Brand Campaigns Across the Sports Creator Economy | Jack Adler, Out2Win, Chief Executive Officer
As classic sports sponsorships deliver lower digital engagement, brand teams face the challenge of connecting authentically with modern fan communities. At the same time, many automated online sales channels are seeing lower returns due to widespread inbox spam. Dylan Conroy sits down with Jack Adler, Founder & CEO at Out2Win, to discuss how their venture-backed platform helps brands launch su
Cannes 2026: Turning AI Web Scrapers into Monetized Assets | Stephanie Layser, AWS, Sub-Industry Leader, Publishers and Advertising
As generative AI changes traditional digital media, technology executives face the challenge of moving quick prototypes into reliable, secure software systems. At the same time, online publishers must adapt to changes in search traffic and the risks of unauthorized data scraping.Dylan Conroy sits down with Stephanie Layser, Global Subcategory Leader for Publishers and Advertising at AWS, to explor
Cannes 2026: Direct Talent Models and Athletic Governance | Damaune Journey, 72andSunny, Global Growth Chief
Relying entirely on static slide portfolios can expose emerging creative agencies to declining client conversion rates and high procurement resistance.Dylan Conroy sits down with Damaune Journey, Global Chief Growth Officer at 72andSunny, to outline the structural framework used to transition legacy account acquisition models into unfragmented experiential marketing networks.Experiential New Busin
Cannes 2026: Why 60% of Digital Interactions End in Zero Clicks | Dani Cushion, Teads, Chief Marketing Officer
As consumer attention jumps fluidly across diverse digital interfaces, enterprise brand leaders struggle with software overhead from fragmented programmatic point-solutions. Meanwhile, open-web digital publishers face serious revenue drops caused by a massive shift toward zero-click interactions and AI scrapers training models on original journalism.Dylan Conroy sits down with Dani Cushion, Chief
Cannes 2026: Beyond Multicultural Marketing | Chaucer Barnes, Translation + UnitedMasters, Chief Marketing Officer
Relying on traditional demographic categories and static company profiles can expose enterprise brands to high campaign fragmentation and falling consumer resonance.Dylan Conroy sits down with Chaucer Barnes, Chief Marketing Officer at Translation and UnitedMasters, to analyze the framework for converting standard ethnic marketing models into unfragmented identity tracking networks.Shifting to Ide
Cannes 2026: Machine Learning and 0.00003-Second Attribution | Shachar Scott, Sunbit, Chief Marketing Officer
Relying entirely on point-of-sale merchant channels can leave fintech platforms exposed to low consumer visibility and channel dependencies.Dylan Conroy sits down with Shachar Scott, Chief Marketing Officer at Sunbit, to map out the operational framework used to transition legacy merchant infrastructure into an unfragmented consumer brand footprint.Moving Past Transaction Layers: How to structure
Cannes 2026: Surviving the Zero-Click Search Landscape | Dean Broadhead, Broadhead, CEO
Relying entirely on old web index approaches can leave enterprise brands facing severe visibility loss as generative search systems change consumer behavior.Dylan Conroy sits down with Dean Broadhead, Founder and CEO of Broadhead, to analyze the framework for converting corporate public relations into unfragmented Answer Engine Optimization networks.The AEO Playbook: How structuring digital assets
Human-in-the-Loop AI Production Architecture | Scott Gardner, Liquid Agency, CEO and Co-Founder
Operating entirely inside highly commoditized price competition can expose legacy industrial businesses to falling profit margins and extreme market indifference.Dylan Conroy sits down with Scott Gardner, CEO and Co-Founder of Liquid Agency, to detail the operational framework used to transition traditional manufacturing networks into experience-led design entities.The Decommoditization Playbook:
Cannes 2026: Scaling Thought Leader Ads for 10x Engagement | Heather Freeland, LinkedIn, Chief Brand Officer
Relying entirely on dry corporate updates can leave B2B marketing teams with falling click-through rates and high target audience indifference. Dylan Conroy sits down with Heather Freeland, Chief Brand Officer at LinkedIn, to unpack the operational blueprint for converting cold company pages into unfragmented human storytelling networks.The Verified Identity Blueprint: How building an identity lay
Cannes 2026: Branded Entertainment Assets and Consumer Retention | Melissa Hobley, Tinder, Global CMO
Relying purely on disruptive digital banner ads can expose consumer brands to high audience fatigue and lower conversion performance.Dylan Conroy sits down with Melissa Hobley, Global CMO of Tinder, to analyze the framework for converting core product insights into unfragmented vertical entertainment networks.The Branded Entertainment Pivot: Why integrating product breakthroughs into original show
Cannes 2026: Scaling Creator Ecosystems for Enterprise Brands | Laura McAllister Davis, Publicis Production, Chief Client Officer
Relying entirely on isolated creative concepts during agency reviews can leave enterprise brands without clear blueprints for real-world execution. Dylan Conroy sits down with Laura McAllister Davis, Chief Client Officer of Publicis Production U.S., to examine the framework for positioning scalable production assets at the core of multi-channel brand distribution networks.The Production Pitch Impe
Cannes 2026: Modernizing a Global Media Empire | Elizabeth Herbst-Brady, Condé Nast, Chief Revenue Officer
Relying purely on programmatic platform distribution can expose heritage brands to message fragmentation and diminish overall user trust. Dylan Conroy sits down with Elizabeth Herbst-Brady, Chief Revenue Officer at Condé Nast, to map out the playbook for transitioning legacy publishing systems into unfragmented multimedia networks.Strategic Brand Modernization: How Condé Nast restructures traditio
Moving From Grassroots to National Scale | Starr Edwards, Bitchin' Sauce, CEO
Relying entirely on traditional retail pathways can expose emerging food brands to high slotting fee barriers and logistical disruptions.In this episode, Dylan Conroy interviews Starr Edwards, Founder and CEO of Bitchin' Sauce, to examine the operational framework for scaling a bootstrapped community recipe into 7,000 grocery store locations worldwide.The Farmers Market Engine: How tracking ea
Hollywood Storytelling Frameworks for Enterprise Brands | Andrew Panay, Panay Films, Filmmaker Founder & CEO
Relying on traditional commercial templates often leads to forgettable ad campaigns that fail to hold consumer interest in an over-saturated digital marketplace.In this episode, Dylan Conroy interviews Andrew Panay, Founder and CEO of Panay Films, to unpack the operational blueprint for applying a cinematic storytelling lens to global brand distribution.The Filmmaker-Talent Alignment: Why shifting
Designing Macro Tourism Infrastructure and Sustainable Growth Frameworks | Sanju Luidens, Aruba Tourism Authority, CMO
Operating a primary economic vertical under standard public-sector constraints introduces significant market timing friction and structural risk for developing regions.In this episode, Dylan Conroy sits down with Sanju Luidens, Chief Marketing Officer of the Aruba Tourism Authority, to break down the institutional framework for privatizing national marketing systems and implementing high-value des
Escaping the Agency Holding Company Trap | Swapnil Patel, Attention Arc, Co-President
The structural gap within massive agency holding companies frequently leaves mid-market enterprise brands suffering from diluted attention and inefficient media allocation.In this episode, Dylan Conroy sits down with Swapnil Patel, Co-President of Attention Arc, at their Manhattan office to map out the blueprint for unfragmented media execution and modern attribution networks.The Agency Holding Co
Enterprise Data Governance and AI Risks | Dane Kunkel, Horizon Media, SVP, Performance & Transformation
Standard media execution models face steep performance drops due to fragmented campaign tool dashboards and manual button-clicking busywork.In this episode, Dylan Conroy sits down with Dane Kunkel, SVP of Performance & Transformation at Horizon Media, to map out the workflow automation and data security frameworks needed to scale modern agency performance.Strategic themes analyzed include:Tran
Nisha Morris - Chief Marketing and Communications Officer - City of Hope
Nisha Morris is a highly accomplished executive in the fields of healthcare, public service, and global technology. She currently serves as the Senior Vice President and Chief Marketing and Communications Officer at City of Hope, one of the largest cancer research and treatment organizations in the United States.Professional CareerCity of Hope (2018–Present): Since joining the organization, she ha
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