Dirty Chats
Dirty Chats is a marketing podcast that blends pop culture, celebrity gossip, and trending scandals with brand strategy and business growth tips. Each episode turns viral moments into actionable marketing psychology and entrepreneurial advice. Hosted by Marisa Twentyman, the show invites founders, marketers, and creatives to gossip while learning how to grow their businesses. It offers a fresh, entertaining take on marketing by connecting juicy pop culture stories to practical business insights.
Episodes
46: Kim Kardashian's Update Energy Drink Ad Is a Marketing Masterclass + the Kendall Jenner nose debate
Kim Kardashian just dropped the most psychologically dialled ad of the year... and I'm jealous I didn't write it.7.7 million views in nine hours (and counting). And no, it's not just because she's Kim Kardashian.But first, Dirty Dish. This week I'm covering:Robbie Williams, a FIFA interview, and the mystery white object that fell onto his mic.Amanda Batula shutting down pr
45: Did Phoebe Gates Commit Fraud? The Phia Cookie Stuffing Scandal + Justin Baldoni Breaks His Silence
Phoebe Gates raised over $35 million for her shopping app Phia. Now the whole internet is asking one question... did she commit fraud?This week on Dirty Chats:The Phia cookie stuffing scandal taking over the tech internetJustin and Emily Baldoni's surprise statement after two years of silenceA hot take on whether you should lie in your business to get aheadFirst, Justin Baldoni and Emily Bald
44: TAYLOR SWIFT'S WEDDING to Travis Kelce...the full debrief + the magic of world building for your brand
Taylor Swift married Travis Kelce at Madison Square Garden, and everyone (except me) is reading it wrongTaylor Alison Swift is married, and the internet is losing its mind over a peach curtain.In Dirty Dish, I'm unpacking the royal wedding of the year: the thousand guests, the raffle, the "T and T married" billboard in the world's most boring font, the Adam Sandler of it all. I
43: Evan Spiegel lost billions launching Snapchat's AI glasses...here's what he should've done
Evan Spiegel launched Snapchat's new Specs AR glasses, and within 48 hours Snap had lost 2 billion dollars. Yes, with a B. This week I get into the Snap Specs launch... the keynote, the $2,195 price tag, and why everyone online blaming the "ugly" glasses has it completely wrong.I break down the actual reason Evan Spiegel's launch tanked (it isn't the design, and it isn&apo
42: Olivia Rodrigo VS. Taylor Swift, Summer House Reunion, annnd I rewrite Brooklyn Beckham's terrible Doordash ad
Olivia Rodrigo VS Taylor Swift (the whole story), how popstars market themselves, Brooklyn Beckham's DoorDash commercial annnnd I give my Summer House reunion thoughts. Today's episode is mostly gossip...except the part where I unpack Olivia Rodrigo's personal branding and the common marketing thread that exists between popstars like Olivia Dean, Olivia Rodrigo, Taylor Swift, Katy P
41: Blocked, Threatened, Deplatformed: The Huffer AI Scandal With Elijah Timmins-Scanlon
This week I sit down with Elijah Timmins-Scanlon, the Auckland model (signed to Red Eleven) who called out New Zealand streetwear brand Huffer of using AI to generate campaign images that looked suspiciously like him. Or like him and his brother, also a model, blended into one person.He tells me how he found it, what he did next, and how aggressively the brand moved once he said something out loud
40: How to go Viral in 2026 (my experience) + Taylor Swift Gets Sued
I unpack the 4 ways accounts are blowing up in 2026, and the common thread between my viral posts (that translates to reels, YAP videos and carousels).Also, Taylor Swift gets sued and the title of her new song is suspicious. On Dirty Dish this week I get into:Taylor's Toy Story 5 song, "I Knew It, I Knew You"... and the Gracie Abrams of it allThe Maren Wade lawsuit over The Life of
39: Meghan Trainor gets trolled online (PR plan inside) + Anne Hathaway lies about her facelift
There's a new most-trolled Meghan in town... and I have a full PR plan to save her.In Dirty Dish I cover:The Anne Hathaway "I swear it's just two tight braids" facelift sagaMarciano and Jessi from Love Is Blind and how they pulled off the redemption arc of the centuryThen in Dirty Business...I break down why Meghan Trainor's latest album Toy With Me debuted at #198 on the
38: Will Spencer Pratt Be LA's Next Mayor? Alex Cooper is pregnant + the weird Ozempic economy
Spencer Pratt is running for Mayor of LA and I have become genuinely, unironically invested.This week on Dirty Chats, I'm covering the marketing masterclass nobody saw coming, plus the unhinged economic ripple effects of one in eight Americans being on Ozempic.In Dirty Dish I'm covering:Alex Cooper's pregnancy announcement and why my PR prediction from three weeks ago has officially
37: Blake Lively Settles With Wayfarer Studios + Whitney Leavitt Quits Mom Tok + Why I Postponed My Launch
In a move no one saw coming, Blake Lively has settled with Wayfarer Studios... and I am in mourning. That courtroom trial was the only way I was emotionally getting through May 2026.(We're devastated. We're inconsolable. We're rewatching the Met Gala interview for forensic evidence.)This week on Dirty Dish, I'm breaking down the settlement no one wanted: what Blake Lively actua
36: Nike's Identity Crisis, Taylor Frankie Paul's Court Order, and Emma Grede's controversial book tour
I'm ranting today. Women in the entrepreneurial space need to stop being put on a pedestal...because I'm starting to feel like a lot of them are being dishonest. Also we've got Taylor Frankie Paul and Dakota Mortensen back in court...the judge absolutely clocked what's going on there...Plus Nike's embarrassing response to their Boston Marathon campaign backlash, and why th
35: Alex Cooper vs Alix Earle: The Feud Explained (Call Her Daddy Podcast Drama).
ON THE POD TODAY>>>What happened in Belle Burden's smash hit memoir Strangers? (and why did my carousel about it go viral?) I chat about the devastating prenup, what my husband said about the husband leaving, and what my carousel angle taught me about Instagram metrics. The Alex Cooper Vs Alix Earle drama explained: what actually kicked the feud off, and why Matt Kaplan is all of a
34: Justin Bieber's $10 million Coachella set BREAKS the internet...and the marketing genius behind the Masters ⛳
Justin Bieber's $10M Coachella Set, The Masters' No-Phone Policy, and the Marketing Power of Doing LessEveryone has an opinion on Justin Bieber at Coachella. Here's mine.This week I'm breaking down two very different events ...The Masters golf tournament and Justin Bieber's stripped-back Coachella set ....and what they both accidentally taught us about the most powerful ma
33: Blake Lively vs Justin Baldoni: What the Ruling Actually Means (And the PR Plan She Needs) 🐉
Hold your florals, because in this episode I SAVE BLAKE LIVELY'S REPUTATION. Also in this ep, it's the Blake Lively Justin Baldoni case explained - well, the updates anyway. Because Judge Liman just gutted two thirds of Blake Lively's lawsuit against Justin Baldoni.So, in Dirty Dish: I break down exactly what happened with the Blake Lively vs Justin Baldoni ruling. What was dismisse
32: How Alix Earle sold out Reale Actives in 19 hours...and why is Kris Jenner blowing up in China?! 🇨🇳
Alix Earle just sold out a skincare brand in 19 hours. Here's exactly how she did it.In Dirty Dish, hundreds of thousands of Chinese social media users are changing their profile pictures to Kris Jenner's face....but why?Then in Dirty Business, I break down Alix Earle's pre-launch campaign for Real Actives, her new acne skincare brand.🧩 Alix spent months feeding people's primal
31: Taylor Frankie Paul, The Bachelorette drama, and the $70 Million Cost of Bad PR
This week I'm unpacking the full Taylor Frankie Paul situation: the assault footage, the cancelled season, the lawsuit rumours, and the one question nobody's really asking....why did ABC cast her in the first place when they knew?(We're blaming Nick).I also have a full PR plan for three different parties caught in this mess: * the Bachelorette franchise* The Secret Lives of Mormon W
30: Is Meghan Markle getting paid 1 million for a girls retreat? And the truth behind Timothee Chalamet's Oscar campaign 😬
The one where I pitch Meghan Markle a business idea she didn't ask for - and break down Timothée Chalamet's Oscar campaign in history.This week on Dirty Chats, we're covering two stories that have absolutely nothing in common except that both involve famous people who both take themselves very seriously. First up in Dirty Dish - Meghan Markle. The Her Best Life retreat in Sydney sol
29: Kim Kardashian has a new brand?! And the *best* psychology tweak to get more sales.
Did Kim Kardashian just waste the best launch story of 2026? Obviously I have thoughts.This week on Dirty Chats: my husband bought me a Thermomix and I've basically become a different person, Lily Allen showed up to her tour opening night wearing a dress made of actual receipts (and it's a masterclass in specific storytelling), and Kim Kardashian quietly became co-founder of an energy dr
28: Tyra Banks Has a Problem + The Nancy Guthrie Mystery (And Why Curiosity Sells)
Dirty Chats is BACCCCCK and firstly a note: the audio isn't quite as good as I'd hoped... 😬In this episode, I’m breaking down two stories that had me (and the internet) in a full chokehold:– The disappearance of Nancy Guthrie, the 84-year-old mother of Savannah Guthrie, in Tucson, Arizona – The Netflix docuseries Reality Check: Inside America’s Next Top Model and the cultural reckoning a
27: Brooklyn Beckham drama: a forensic analysis...and a PR plan for the Peltzes *BONUS EP*
This week on Dirty Chats, I’m finally doing what you’ve all been waiting for: a forensic analysis of the Brooklyn Beckham family drama...plus my draft PR plan for Brooklyn and Nicola to help them come out on top of the PR war (which they absolutely can, if they become the first clients of my imaginary PR company). Yes, I know. This episode is late...BUT I'M STILL ON HOLIDAY, so feel special.
26: Erika Kirk gets a PR makeover...and my 8 marketing predictions for 2026.
In this final episode of Dirty Chats for 2025, I’m doing three things I love most: gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now.First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over. Then, I share
25: Jaclyn Hill gets MAJOR backlash on TikTok...and the new trend for live selling in 2026
In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026.I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in th
24: Everything I'm investing in my biz for 2026...and the concerning #noncontact trend
In this episode of Dirty Chats, I'm discussing two VERY disconnected things: 💸 the exact breakdown of what I'm investing in 2026, WHY...and my evolving philosophy towards investment 💔 the emotional cost of going “no-contact” with family, and the rise of this disturbing trendFirst, inside Dirty Dish, I’m unpacking Oprah’s viral podcast on the silent epidemic of people going non-contact wi
23: Is Ballerina Farm a scam? And a marketing makeover for Meghan Markle.
Is Ballerina Farm actually a scam? TikTok has accusations, and the chopping board scandal has Can Meghan Markle ever be beloved by the public again? And did Taylor Swift secretly cast Hugh Grant in the Opalite music video?In this episode of Dirty Chats, I’m pulling apart three very important matters of global significance (obviously):The TikTok accusations that Ballerina Farm is a lie and the now-
22: Matthew Mcconaughey's $14.5 million career gamble...plus Austin Swift is on Raya, and are boyfriends embarrassing?
Why did Matthew McConaughey turn down $14.5 million to say NO to a rom-com? And what does that decision teach us about boundaries, identity, and finally backing ourselves in business and life?In today’s episode of Dirty Chats, I dive into the psychology of saying no, the cost of “easy money,” and why most of us stay stuck in the version of ourselves we’re comfortable with - instead of the one we a
21: Why Meghan Markle's photos got deleted....and I makeover Rini skincare's messaging 😬
Why were those photos of Meghan Markle and Prince Harry deleted after Kris Jenner’s 70th birthday party at Jeff Bezos’ mansion? And what on earth is going on with Rini Skincare, the controversial kids’ self-care brand for ages 3 plus?In this episode of Dirty Chats, I unpack the psychology and PR strategy behind two big stories lighting up the internet right now: 🕵️♀️ the mysteriously deleted Kard
20: Nick Amato from LOVE IS BLIND reveals all: the exclusive interview
This one is JUICY. Nick Amato from Love is Blind shares never before heard insights and TEA on his relationship with Annie, his experience on Love is Blind...and hot takes on whether or not they were in it for the IG followers or true love (Patrick, he's got your back).From behind-the-scenes of the pods, to how long their breakup was filmed for 😮😮😮 to whether he dated Annie after their breaku
19: Did my launch just FLOP!?!? .....PLUS Lily Allen's new album + LIB hot takes
This week I unpack the highs and lows of my latest launch - why I nearly pulled it, the math that predicted the outcome, and what I’m changing next time. Then we dive into Lily Allen’s “memoir-music” era, the alleged open-marriage rules, and how controlling the narrative powers attention (and streams). Plus: Love Is Blind reunion tea (KB for Bachelorette), the chicken-smoothie saga, and why fame f
18: How to write sticky messaging (my #1 hack)..... + The LOUVRE was robbed? Annnd Love is Blind Patrick/Kacie conundrum
I share my favourite messaging hack (works every time) so your brand stands out and customers actually remember you. We also unpack the Louvre heist drama, and dig into Love Is Blind with some honest takes on attraction, fame, and fairness. Plus: a peek behind the scenes of Over The Shoulder (the copywriting course + mentorship) and a new 5-day pop-up podcast for copywriters.Learn about Over the
17: Victoria Beckham's Identity Crisis (doco breakdown)...plus Skims launches a shock product
I LOVVVVE Victoria Beckham's documentary, and there are sooo many business lessons to be drawn out of her story:Namely - how does identity play into your brand's success?I also cover SKIMS new product drop...a PUBIC HAIR G-STRING. And we're all collectively disgusted. This is a goodie - please keep sharing, it means the world to me!DONATE TO HUGO 💙 HEREFind out about Over the Should
16: Taylor's Life of a Showgirl Marketing Mishap...FULL ALBUM breakdown, and Liquid Death's online feud
I'm chatting Liquid Death's online feud with Death Wish coffee - the petty (and genius) lawsuit-turned-publicity stunt that shows why goodwill is currency in 2025.And OF COURSE AN ALBUM BREAKDOWN OF Taylor Swift’s The Life of a Showgirl ....and a marketing analysis....Why were some fans disappointed? And are you making this mistake for your brand? Because whether you’re a pop star or a
15: The ONE question you need to ask for biz growth + OUR HEARTS ARE BROKEN (Nicole + Keith split)
A quick episode - pure gossip to start with covering the split of Nicole and Keith.Are no celeb relationships sacred? We're devastated.Next, is the *ONE* question you need to ask to get growth in your business FAST.Visit website HERE
14: OpenAI accused of murder?....Plus Taylor Swift Superbowl update, is Erika Kirk the new Meghan Markle? Violet Affleck's UN address + the Tylenol autism kerfufle
Episode Overview Did Sam Altman order a hit on a former OpenAI employee? This week’s Dirty Chats has A LOT of gossip, scandal and conspiracy. I discuss updates on Taylor Swift's Superbowl negotiations, Violet Affleck’s CRINGEY U.N address, Jimmy Kimmel’s suspension drama and the Tylenol–autism controversy. (All things I'm obviously MEGA qualified to talk about. )What You’ll Hear in This
13: Why fast decisions make more $$$, Kris Jenner x MAC marketing flop, Alo's luxury brand mishap, & a Ben Affleck collab?!
This week, I re-brand Kris Jenner's Mac collab, discuss the Alo luxury handbag disaster, and my take on how to make more $$$. I cover: Kris Jenner’s MAC Cosmetics campaign → Why the “leaked photo” stunt flopped, why big brands often miss the marketing mark, and what MAC could have done differently to connect with today’s savvy audience.Alo Activewear’s luxury handbag launch → The $3,600 yoga-
12: 5x reasons your business should run a challenge, Charlie Kirk's death, & the NEW bachelorette?!?!
This week's a mixed bag: the reaction to Charlie Kirk's death reveals a lot about humanity, the new Bachelorette bombshell AND why a challenge might be your BEST marketing move in 2025. 1. Running a Challenge is the BEST thing you can do for your biz. Thinking of launching a challenge but not sure if it’s worth the work? I break down the 5 reasons you should absolutely run a challenge —
11: I got EXCLUDED from an online community...plus the Cardi B trial recap, and the Pamela + Liam sham
👉👉👉JOIN THE CHALLENGE HEREIn this ep:I got REJECTED from an online community for not being inclusive enough 🫤🫤🫤 I analyse Cardi B's BEST trial moments, and was Pamela Anderson and Liam Neeson’s “romance” a publicity stunt?Oh, and did I mention the daycare mix-up in Sydney where a grandfather accidentally picked up the wrong child? Yep, it was a big news week. What You’ll Learn in This Episod
10: Why Americans are better at business. Plus...TAYLOR IS ENGAGED, Meghan Markle Season 2 analysis annnd Serena Williams weight loss?!
TAYLOR SWIFT IS ENGAGED, her storytelling psychology, and is she trolling Meghan Markle? (I mean, Sussex). We also discuss why are Americans so much bolder in business than Kiwis and Aussies....On top of covering:🎤 The awkward reality of friends watching your business online (and why Farmer Sam is my unexpected podcast validator).💍 Taylor Swift’s engagement - when it happened, why it matters, and
9. Alex Hormozi’s $100M Book Launch, JLo's Pretty Woman Moment AND the one thing sabotaging your business???
What does J.Lo being denied entry into Chanel, Alex Hormozi’s 10-hour book launch, and Taylor Swift breaking YouTube records all have in common? Business lessons.In this episode of Dirty Chats (where pop culture meets marketing), I talk:Jennifer Lopez’s Chanel snub in Istanbul → and why her relentless work ethic (and even her flops) should be every entrepreneur’s blueprint.Alex Hormozi’s insane $1
8: Sam Altman's terrifying ChatGPT5 interview (you NEED to hear this) - Plus Pamela Anderson & Taylor Swift BREAKS the internet
🚨 ChatGPT 5 is here — but is it the tool that will revolutionise humanity… or the technology that pushes us toward doomsday? In this episode of Dirty Chats, I unpack Sam Altman’s latest interview, why his answers worry me, and what AI’s rapid evolution means for you (and your kids).But it’s not all existential dread - we’re also diving into the week’s juiciest celebrity and pop culture updates:🎤 T
7: How to debut your podcast at #1... (also Sydney Sweeney drama + SKIMS marketing win)
If you’ve ever wanted to launch (or re-launch) a podcast and actually get noticed, this is the episode to steal from. I’m breaking down the exact strategy I used to debut Dirty Chats at #1 in multiple countries - including:The 10-day review + follow push that worksHow I built a “launch squad” for guaranteed actionWhy I swapped 10 small prizes for one big $500 giveawayThe binge-drop strategy for we
6: The Most Butthurt Woman This Week (+ how do I do it 'all'?)
What do Taylor Swift, Gwyneth Paltrow, Justin Timberlake, and the Coldplay kiss-cam cheater have in common? They all got dragged through this episode - lovingly, of course.We unpack:Denise Healy’s bold take on her almost-daughter-in-law Taylor Swift 👀Why Taylor’s the queen of marketing (and lipstick missteps)Justin Timberlake’s low-effort tour and J.Lo’s high-effort… effortGwyneth Paltrow’s geniu
5: The Dallas Cowboys Cheerleaders, Favouritism & Cult Vibes (+ The Air India Crash Explained )
In this episode of Dirty Chats, we’re diving pom-poms first into the world of the Dallas Cowboys Cheerleaders - the glam, the grit, the weight contracts, and the whisper of cult energy. Why are 18-year-olds washing hotpants with toothbrushes while 60-year-old men rate their “cuteness”? And why do thousands of women still dream of joining?I unpack how the DCC became a masterclass in brand strategy
4: How I Went Viral on Instagram (& my marketing plan for the Coldplay kisscam wife) 😬
In this episode:🤯 How I grew my Instagram 30% in 6 weeks - and my painfully consistent strategy (plus what NOT to do).💋 The Coldplay Kiss Cam Affair...I’ve got a marketing plan for his wife.🎸 The fake band with 1 million Spotify listeners… that turned out to be AI-generated. We’re diving into the existential dread of AI in the music industry - and what it means for creativity.You’ll also hear:The
3: Why the Kardashians aren't relevant...and maybe you aren't either?
In this episode of Dirty Chats, we’re asking the hard-hitting question that affects global politics: have the Kardashians finally missed the cultural memo… and what if you have too?We unpack:The $10 million Birkin Bag sale and why it’s a marketing masterstrokeThe exact moment I realised I wasn't coolWhy Kim Kardashian’s weird robot thirst trap was the ultimate cultural missHow Hollywood (and
2: A CASE STUDY: The rise (and fall?) of Candace Owens
WEBSITE HERE In this episode of Dirty Chats...First up: Justin Bieber’s surprise album SWAG. Is it genius marketing? Is he sending a message about his marriage to Hailey? I’m decoding the lyrics, the launch, and why I’m (mostly) rooting for the Biebers.Then we dive deep into The Rise of Candace Owens. From getting fired to becoming one of the most polarizing - and magnetic - figures online, I bre
1. Threads almost canceled me? The full story.
Welcome to the very first episode of Dirty Chats — where we gossip and grow your business. And the universe handed me a full blown controversy 7 days before launch, so what better episode to start on? In this episode, we chat→ Is Jeff Bezos buying Vogue for Lauren?→The carousel post that sent the copywriting world into a meltdown→What happens when authenticity collides with internet outrage→How to
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