Home Podcasts CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Chris Hewitt, Chief Storyteller, Berkeley Communications 7 Episodes Jun 28, 2026

Each month, host Chris Hewitt sits down with top CMOs to discuss how they stay ahead in the fast-moving world of B2B marketing. The conversations are honest, free of buzzwords, covering brand breakthroughs, data dramas, creative risks, and career-defining moments. This podcast is for anyone leading a team, building a brand, or trying to make sense of marketing chaos.

Episodes

Chris and Caroline chew the fat six months in Jun 28, 2026 00:12:08 Six episodes in, what have we learned? Chris Hewitt and producer Caroline James take a break from interviewing CMOs to reflect on the journey so far. They share what has surprised them, the feedback that's stood out, and how CMO Unplugged will evolve in the episodes ahead. It's an honest, behind-the-scenes conversation, complete with one rather embarrassing microphone mishap.Contact Chris

Trust: The Secret Weapon in Modern Communications May 31, 2026 00:21:44 Trust is the secret weapon that high-performing Chief Communications Officers swear by. In a world disrupted by AI and misinformation, this episode explores how top CCOs build credibility and drive impact. Discover the role of trust in modern comms and learn strategies to future-proof your skills.Contact Tabita:⁠https://www.linkedin.com/in/tabitaandersson/⁠Whitepaper:⁠⁠⁠ https://info.berkeleypr.co

Redefining Marketing Metrics: Beyond Likes to Real Impact May 3, 2026 00:24:15 Join fractional CMO Steven Manifold as he delves into the challenges facing today's marketing leaders. With CMOs under pressure and content quality declining, Steven discusses how short-termism and vanity metrics are impacting growth. He offers insights on leveraging AI strategically to maintain originality and aligning marketingwith business goals and specifically the importance of focusing

What every CMO needs to know about Agentic AI Mar 29, 2026 00:23:31 Most CMOs are underestimating agentic AI, but not for long. Ravi Shankar explores how autonomous systems will soon run campaigns end to end and why leaders who act now will gain the edge. A must-listen on closing knowledge gaps, managing risks and staying ahead.Contact Ravi: ⁠https://www.linkedin.com/in/ravishankardevaraj/Whitepaper: https://info.berkeleypr.com/gatedagenticaiMusic: Timeless by Al

Data’s Hidden Power: Stories, A Journey with Roula Vsric Mar 1, 2026 00:22:38 Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers.This works because it taps into human emotions, making information more memorable and engaging.Roula Vsric

AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO Feb 1, 2026 00:22:38 Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget.He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking.Contact Paul: https://www.li

Trailer: From AI and the great content overload, to budget cuts, KPIs and boardroom scrutiny. Jan 20, 2026 00:00:47 Join host Chris Hewitt in "CMO Unplugged" as we delve into the fast-paced world of B2B marketing. Discover insights from top marketing minds on tackling AI, content overload, and the rise of mediocre marketing. Tune in for stories, strategies, and surprises that will help you stay ahead in the ever-evolving marketing landscape.Music: Timeless by Alex-Productions

CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Episodes

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