The Beauty Business Playbook
The Beauty Business Playbook is a podcast for beauty, wellness, and aesthetic CEOs. Host Jess, a 12-year industry veteran and owner of luxury beauty lounge Apothek, shares honest conversations, practical strategies, and powerful perspectives. The show aims to help listeners grow a business that is aligned, profitable, and impactful.
Episodes
Going Solo w/ 10 Years of Waxing Wisdom: Techniques, Business, and Lessons Learned | ft. Doll Parts Beauty Parlor
In this episode of The Beauty Business Playbook, I sit down with Colleen, owner of Doll Parts Beauty Parlor. After 10 years as a waxing expert, she recently took the leap and shifted from working for a corporation to opening her own suite. We chat all things businesses, waxing techniques, and more.FIND COLLEEN (your wax bestie)https://www.instagram.com/dollpartsparlorBook (Costa Mesa, CA): dollpar
Mindset Shifts I Learned the Hard Way in Business
In this episode of The Beauty Business Playbook, I’m chatting with you about some of the mindset shifts that I've learned in building a business and by helping others navigate the beauty and wellness industry. Let's reframe our way of thinking, so we can expand our ability to grow!What You’ll Learn in This EpisodeHow your mindset can affect your ability to show up for your business Reflect
How to Identify Your Ideal Client Avatar (Step-by-Step for Beauty Businesses)
In this episode of The Beauty Business Playbook, I’ll be walking you through a step-by-step exercise that allows you to identify your Ideal Client Avatar. Stop guessing your strategy, and start attracting clients who TRUST you. What You’ll Learn in This EpisodeSteps of identifying WHO you are speaking toHow your Ideal Client Avatar can increase lead generation and client retentionWhy getting cryst
Beauty Boss Q&A: Med Spa and Beauty Business Owner's Questions Are Answered
In this episode of The Beauty Business Playbook, I’m answering some of the top questions from med spa and beauty business owners! TOPICS COVERED:Fully booked, but not profitableRaising prices without losing clientsImportance of social mediaKnowing your numbers CONNECT + SHARE YOUR PROGRESS!www.instagram.com/thejessfeldwww.tiktok.com/@thejessfeldWork With MeIf you’re ready to elevate your busi
10 Things You Can Do Right Now to Elevate Your Spa
In this episode of The Beauty Business Playbook, I’m breaking down 10 things you can implement in your spa or practice RIGHT NOW to stand out and elevate the client experience! This episode is designed for beauty and wellness business owners who want to stand out from the competition without financial stress or burnout.What You’ll Learn in This EpisodeWhy and how to shift from “more clients” to “t
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