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La Fleur's The Roles of Luck

Byron La Fleur (La Fleur's Magazine) 8 Episodes Jul 15, 2026

"The Roles of Luck" is a podcast exclusively for members of the lottery industry. Host Byron La Fleur interviews lottery directors, marketers, vendors, and other industry professionals. The show delves into their lives, careers, and daily experiences. It offers insider perspectives on the lottery business.

Episodes

"I'm Just Ken" - Ken Andrey, Scientific Games Jul 15, 2026 00:39:40 In this episode of The Roles of Luck, Byron LaFleur sits down with Scientific Games’ Ken “Kenny” Andrey to explore how lotteries can create one connected player experience across retail and digital channels. 

“Imagine Powerball as a Global Entertainment Brand...” Matt Strawn, Iowa Lottery May 14, 2026 00:42:55 Powerball is one of the most recognizable lottery brands in the world, but its future may be much bigger than jackpots alone. In this episode of The Roles of Luck, Byron La Fleur and Robert Tirloni are joined by Matt Strawn, CEO of the Iowa Lottery, to discuss Powerball’s evolution into a global entertainment brand.

Now It Feels Like Arkansas* Always Wins - Sharon Strong & Karen Reynolds, Arkansas Lottery Mar 19, 2026 00:35:23 On December 24, a lucky Arkansas player won the second-largest Powerball prize. Life-changing, of course, but it also got me wondering what that must have been like for the folks at the lottery, whose Christmas plans were probably interrupted. So today, Sharon Strong, Executive Director, and Karen Reynolds, Director of Marketing, from the Arkansas Scholarship Lottery join us to share exac

“We Have an AI Task Force.” Khalid Jones, Virginia Lottery Jan 22, 2026 00:51:19 The latest episode of La Fleur's Podcast, The Roles of Luck, is out now! Khalid Jones, Executive Director of the Virginia Lottery, joins Robert Tirloni and me to talk about what it takes to modernize a lottery. We start with one of the biggest forces reshaping every industry right now, artificial intelligence.

"Lottery Beyond the Ticket" - Alec Thomson & Chris Rogers Aug 14, 2025 00:40:33 Arizona Lottery’s Executive Director, Alec Thomson, and CMO, Chris Rogers, join Byron to unpack experiential prizes that take the brand beyond the ticket. They share lessons on turnkey vs. custom packages, their FY25 holiday campaign that lifted awareness, and why experiential marketing will shape the Lottery’s FY26 and beyond.

Constraints, Competition, and Contributions - Jim Carey.mp3 Jun 6, 2025 00:27:43 James “Jim” Carey Jr., a New Jersey native and former deputy attorney general, has led the New Jersey Lottery since July 23, 2018. Every year of his tenure, the Lottery has contributed more than $1 billion to New Jersey’s public employee pensions. In fiscal 2023, the Lottery also set its sales and contributions records at $3.73 billion and $1.17 billion, respectively. Carey now guides the

"At Its Simplest, Bulk Purchasing Is…" - John Martin Jan 16, 2025 00:38:27 Byron La Fleur speaks with John Martin, Director of Maryland Lottery & Gaming, covering a range of topics from responsible gaming to the unique challenges of “bulk purchasing” of lottery tickets. The conversation begins with John’s reflections on a recent Economist article, America’s gambling boom should be celebrated, not feared." (https://www.economist.com/leaders/2024/12/05/americas-ga

"I Wouldn't Use the Word Impossible" - Ryan Mindell, Shad Barnes, Scott Kenyon Nov 13, 2024 00:29:46 In the first episode of The Roles of Luck, host Byron La Fleur interviews Ryan Mindell, Executive Director of the Texas Lottery, discussing his journey to this leadership role. Jessica Parker, editor of La Fleur's Magazine, then reads an abridged version of the story A Local Monster, featuring Shad Barnes, Senior Manager of Digital Marketing at the Oregon Lottery. The episode wraps up wit

La Fleur's The Roles of Luck

Episodes

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