Niche Pursuits Podcast: Find Your Next "Niche" Business Idea!
Spencer Haws from NichePursuits.com shares practical business ideas that actually work, focusing on building niche websites and using search engine optimization to drive traffic. The podcast includes interviews with successful internet entrepreneurs covering topics such as authority sites, site flipping, Google AdSense, outsourcing, automation tools, link building, and software development. It aims to motivate listeners to start or grow their own niche online businesses and provides small business tips.
Episodes
How Tom Szaky Turned a College Dorm Idea Into a Nearly $100 Million Company
In this episode of the Niche Pursuits podcast, Tom Szaky shares how he built TerraCycle from a college dorm room idea into a global company with close to $100 million in annual revenue. He explains how finding business opportunities in overlooked markets helped TerraCycle become a leader in hard-to-recycle waste, while also revealing the marketing strategy behind thousands of earned media mentions
How Bernard Huang Went From College Poker Winnings to a Mid-Seven-Figure SEO Company
In this episode of the Niche Pursuits Podcast, Jared Bauman sits down with entrepreneur Bernard Huang to discuss his incredible journey from making six figures playing online poker in college to building and exiting the SEO platform ClearScope. Bernard shares lessons from a failed restaurant franchise, seven years in Silicon Valley, and growing a bootstrapped SaaS business to mid-seven figures. T
How John Nanci Built a Business With 50% of Revenue Coming From Cocoa Beans
In this episode of the Niche Pursuits podcast, Jared Bauman talks with John Nanci, founder of Chocolate Alchemy, about turning a background in analytical chemistry into a leading bean-to-bar chocolate business. John shares the personal tragedy that led him to go full-time, why he avoided debt, and how offering free education built lasting customer trust. They also discuss scaling to multiple ware
How Jeff Price Built a $2M Concrete Business in 12 Months
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jeff Price to discuss how he grew Texas Slab Guys into a concrete business with a $2 million annual revenue run rate in just 12 months after leaving a career in fintech. Jeff shares why he chose a "boring" business, the hiring lessons he learned early on, and the customer service strategies that fueled rapid growth. He also
How Chad Howard Built a $4.5 Million Porta Potty Business in Less Than Two Years
Chad Howard left a 10-year corporate career at Procter & Gamble to build Halftime Rentals, a porta-potty business now on pace to reach $4.5 million in annual revenue. In this episode, he shares how he raised money, went all in from day one, and used a major Hurricane Helene response to accelerate growth. We also talk about Google reviews, 24/7 emergency service, customer service, driver incen
How Nick Gray Turned a Side Hobby Into a $3M Exit
Nick Gray joins the Niche Pursuits Podcast to share how he turned casual museum tours for friends into Museum Hack, which led to a multi-million-dollar exit. He breaks down how charging for the tours changed the business, why hiring comedians and actors helped him scale, and how seller financing made the sale possible. Nick also talks about writing The 2-Hour Cocktail Party, spending $60,000 on s
How Ben Bozzay Turned His Own Problem Into a $20K/Month SaaS
In this episode, Jared talks with Ben Bozzay about how Tech Lockdown grew from a personal internet-use problem into a SaaS business doing $20K MRR. Ben shares how he went from free content on Medium, Reddit, and YouTube to paid guides, 300 early customers, and a full-time business after getting laid off. They also discuss the SEO strategy that brought in up to 70,000 monthly organic visitors, as
How Brian Casel Used 20 Years of Experience to Build an AI-First Company
Brian Casel joins the Niche Pursuits Podcast to share how he built Builder Methods, an AI education business grown through YouTube, email, community, and AI agents. He breaks down his content process, including why 15 to 20-minute videos can take days to produce and how some AI-focused videos have reached 50K to 60K views. Brian also explains how Builder Methods Pro now includes 100+ training vid
How Brian Winum Built 700+ Niche Sites from a Single Domain
Brian Winum returns to the Niche Pursuits Podcast to share his advanced SEO system for building authority across Google, AI platforms, and affiliate sites. He breaks down his WP multi-site strategy, including how a single domain can support 700 to 800 subdomains and help address indexing challenges. Brian also explains his use of LLMS.txt files, entity silos, tiered link building, EEAT signals, a
How Nina Clapperton Built a $150K/Month Content Business After Google HCU
Nina Clapperton returns to the Niche Pursuits podcast to share how she's grown her content business after HCU by focusing less on traffic and more on community, funnels, and revenue. She breaks down how her SEO sales funnel strategy connects blog posts, email, Facebook groups, YouTube, affiliate offers, and products. Nina also shares eye-opening numbers, including multiple $100K months, a $150K m
How Taegan Goddard Built a Paid News Subscription Business With Up to 5M Monthly Readers
Taegan Goddard of Political Wire shares how he turned a site with 4-5 million monthly visitors into a more predictable subscription business. He explains why relying solely on programmatic ads can create revenue volatility and how his $80 annual membership helps smooth income. We also discuss bundling member benefits, such as exclusive analysis, ad-free access, a private podcast, newsletters, gam
How Rob Walling Raised $59 Million to Fund Bootstrapped SaaS Founders
Rob Walling joins the Niche Pursuits podcast to share what he's learned from 25 years in SaaS, 239 startup investments, and multiple exits. He breaks down the biggest mistakes founders make with pricing, churn, marketing, and choosing the wrong type of funding. Rob also explains why most SaaS companies shouldn't chase venture capital, how TinySeed raised $59 million to support bootstrapped founde
How Tim Stoddart Sold His Agency and Built a $2K/Month Directory Business
Tim Stoddart returns to the Niche Pursuits podcast to share what he learned from selling Stodzy after 15 years, including the 3 things that made his agency more sellable. He also talks about rebuilding his focus around Quantum Leads, healthcare, AI, and lead generation after stepping away from several major projects. Tim explains why directories still work today, especially when paired with a ser
How Denis Yurchak Turned a Weekend Idea into $17,500/Month SaaS
In this interview, Denis Yurchak shares how he turned Skype's shutdown into Yadaphone, grew it to more than 20,000 users, and reached $17,500 in monthly revenue in a little over a year. He also explains how he launched eSIMPal, a second travel-focused venture that is already making about $2,000 per month. Denis explains the marketing tactics, pricing choices, customer outreach, and automation sys
How Kevin Surace Built 95 Patents with Decades of AI Experience
In this episode of the Niche Pursuits podcast, Kevin Surace shares lessons from building companies across 30 industries, earning 95 patents, and working in AI since the 1990s. He explains how founders can spot problems people are willing to pay to solve, why timing matters, and what gives businesses lasting power today. Kevin also explains why more than 5,000 AI companies have been funded while o
How Carrie Forrest Lost 80% of Traffic and Rebuilt Her Blog
Carrie Forrest shares how Google updates and AI Overviews cut her food blog traffic by 80%, dropping monthly page views from nearly 1 million to about 200,000. In this interview, she explains how ad income fell from roughly $20,000 to $30,000 a month to about $4,000 to $5,000, while Amazon earnings dropped from about $35,000 a year to around $150 to $200 a month. She also walks through what she t
How Chris Panteli Uses High-Authority Mentions to Build Brand Trust and Earn More Sales
In this episode, Jared Bauman sits down with Chris Panteli of Linkifi to break down why earned links, high-PR mentions, and trust signals matter more than ever for SEO, LLM visibility, and AI Overviews. Chris explains how journalists evaluate pitches in the AI era, what business owners should avoid, and where AI can help without harming credibility. He also shares practical ways to earn media cov
How Data Coach Claire Turned 15 Hours/Week into $100K with Amazon Influencer
In this episode, Data Coach Claire breaks down why Amazon Influencer is not dead, but why the old easy-money strategies are no longer enough. She shares how she is on track for around $100K while working about 15 hours a week, plus what her data reveals about watch time, carousel placement, and product depreciation. You'll hear why average view duration may matter far more than conversion rate, a
How François Mommens Turned a Failed Startup Into 3 Profitable SaaS Tools
In this episode, Jared Bauman sits down with François Mommens to discover how he built three SEO SaaS companies, including Linkody, IndexChecker, and LinkStorm. François shares the full founder journey, from an early failed business to growing Linkody over 13 years, reaching a few hundred paid customers, and relying entirely on organic traffic rather than paid ads. They also get into pricing expe
How Christopher Gimmer Grew Snappa to $1.5M ARR and Built His Next Startup
In this interview, Christopher Gimmer shares how he grew Snappa from an early SaaS idea into a business that reached $1.5 million in ARR, including the painful rebuild that happened right after launch. He breaks down the SEO and content flywheel that drove growth, the pricing lessons he learned, and why timing matters so much when building or selling a software company. Christopher also talks abo
How Vi Wickam Uses 2 Search Channels for Smarter Business Growth
Vi Wickam joins the Niche Pursuits podcast to compare Google Ads and SEO, showing where each channel fits and how business owners can decide when to invest in one or both. He shares lessons for e-commerce and local service businesses, including why Google Ads may take 2 to 3 months to refine, why a 2x ROAS can still fall short, and how poor campaign setup can waste a serious budget. The interview
How Denise Cruz Built a Nearly $2 Million Travel Business in Just 3 Years
Denise Cruz shares how she pivoted after Google's Helpful Content Update wiped out her travel blog traffic and income, forcing her to rethink her entire business. In this interview, she breaks down how she went from earning about $6,000 a month from blogging to building a travel advisor business that grew to nearly $2 million in commissionable sales in just a few years. She also explains the syst
How Corey Ganim Reclaimed 5–10 Hours a Week Using AI Systems
In this episode of the Niche Pursuits podcast, Jared sits down with Corey Ganim to break down AI automation that drives results, starting with a simple ROI filter: effectiveness, efficiency, and customer experience. Corey shares his AOA sequence (Audit, Optimize, Automate) so you stop automating messy 12-step processes and start building repeatable systems with AI. You'll hear the difference betwe
How Amy Aitman Built a 3-Channel Visibility Strategy Post-HCU Reset
In this episode of the Niche Pursuits podcast, Jared interviews Amy Aitman about what happened after Google's Helpful Content Update crushed their traffic and forced them to pause publishing and cut hundreds of contractors. Amy explains why Reddit now dominates so many search results, what brands should avoid doing there, and the steps she recommends taking right away. She also shares her "three-
How Jamie I.F. Bounced Back After Losing a $1M+ Deal to HCU
In this episode of the Niche Pursuits podcast, Jared sits down with Jamie I.F. for a brutally honest look at the Helpful Content Update and how a ~40% traffic and revenue drop torpedoed a $1.55M site deal mid-sale. He shares what it felt like watching peak months near $100K turn into a much smaller baseline, and why he stopped chasing an SEO recovery and chose focus instead. Jamie explains how a s
How Nick Loper Grew 'The Side Hustle Show' From 0 to 35M+ Downloads
In this episode, Nick Loper of The Side Hustle Show shares how he grew his podcast from zero to over 35 million downloads and 100,000 monthly listeners. He breaks down his listener pyramid strategy, how to turn strangers into superfans, and the tactics that helped him build a $10K-$20K/month sponsorship business. Nick also dives into lead magnets, podcast SEO, paid promotion, and the email flywhee
How Therese Waechter Turned One Sticker Design Into a $250K-Per-Year Business
Therese Waechter joins the Niche Pursuits podcast to share how she accidentally built a $250K-per-year sticker business, starting with a single design and Facebook Marketplace sales during the pandemic. She dives into how she took production in-house, scaled across Amazon, Etsy, and Faire, and now earns 90% of her revenue from those platforms. Therese also breaks down her promotional-heavy strateg
How Matthew James Davy Built a £630K E-commerce Brand From Working on Superyachts
In this episode, Matthew James Davy shares how he went from working as a marine engineer on superyachts to building a £630K e-commerce brand, all starting as a side hustle. He walks through his journey from failed drop shipping attempts to launching a white-labeled pottery equipment line with 50% margins. Matt breaks down how he used SEO, smart marketing, and manufacturing control to 9X his profit
How Andrew Wilder Started From Freelancing to Supporting 900+ Websites
In this episode, Andrew Wilder, founder of NerdPress, shares how he scaled his WordPress support business from solo freelancing to a team of 22 managing over 900 websites. He opens up about the pricing decisions that fueled his growth, the hiring strategies that built his team, and the technical foundations every site owner should prioritize. From backups and security to Core Web Vitals and site
How Andreea Matei Earned a 6-Digit Income From Amazon Influencer Program
In this interview, Andreea Matei shares her journey to earning over $180,000 from the Amazon Influencer Program. With 3,500 videos under her belt, she dives into the exact strategies that have helped her scale her income to $5,000-$6,000 per month. Andreea walks through her process for selecting the right products, filming efficiently, and juggling various earning opportunities. Tune in to learn h
How Jayden Clark Scaled to $1M+ Revenue in 12 Months
In this episode, Jayden Clark shares how he built a high-ticket dropshipping business from scratch, scaled it to over $1 million in revenue within 12 months, and sold it for nearly $700K just two and a half years later. He breaks down his exact paid ads strategy, his SEO playbook for organic growth, and how he kept margins around 15% while working full-time. Jayden also reveals what he wishes he'd
How Mike Strahl Turned Amazon Influencer Marketing Into $11,000 Monthly Earnings
In this interview, Mike Strahl shares how he turned Amazon Influencer marketing into a five-figure business, even while recovering from surgery. Mike reveals his unique evergreen strategy, focusing on how-to and problem-solving videos that continue to earn passive income month after month. He also discusses the importance of video retention, his $11,000+ earnings in November and December, and how
How Jason Barnard Built Authority and Increased Visibility by Entity Optimization
In this insightful interview with Jason Barnard, founder of Kalicube, we dive deep into the power of entity optimization in today's AI-driven SEO world. Jason explains how search engines and AI systems like Google and ChatGPT prioritize understanding "entities" over traditional keywords, and how this shift impacts rankings. Learn about his proven framework: Claim it, Frame it, Prove it, and how fo
How Mushfiq Sarker Leveraged SEO and Automation to Streamline His $1 Million Agency
In this episode of the Niche Pursuits podcast, Jared sits down with Mushfiq Sarker to explore his incredible journey from flipping over 200 websites to acquiring and scaling a $1.3 million agency. Mushfiq shares his unique approach to turning his SEO and content site skills into a thriving business model, offering valuable insights on building recurring revenue, acquiring agencies with minimal dow
How Trevin Peterson Turned Rejection into Almost $40K/month
In this interview with Trevin Peterson, founder of Viral Vue, we dive into his journey from side hustles to building a successful business in Amazon Influencer marketing and TikTok affiliates. Trevin shares how he earned $39,000 in one month with TikTok, how his family made $10,000 in a month with Amazon Influencer, and the creation of his game-changing software, Viral Vue. He also reveals how he
How Jeff Rose Make $30K/mo with Facebook Monetization
In this interview with Jeff Rose, Jared and Jeff dive deep into his journey of monetizing Facebook, where he's earned as much as $30,000 in a single month. Jeff shares his strategy for scaling his page to over 400,000 followers, including how he went from casual posting to a full-fledged content business. We also discuss the role of AI in his content creation, what type of posts drive the most eng
How Rob Wagener Turned HCU Devastation into a 5-Figure AIP Business
After the Helpful Content Update tanked his blog, Rob Wagener turned to the Amazon Influencer Program and built it into a full-time income stream. In this episode, Rob breaks down the exact strategy he uses to earn, including the only two stats that matter when choosing products. He shares why consistency and product pipeline are the real secrets, and how his Oink Chrome extension makes the
How Sergey Lucktinov Is Adapting Semantic SEO to Today's AI Landscape
In this episode of the Niche Pursuits podcast, Sergey Lucktinov dives deep into the future of SEO and how to optimize your content for large language models like ChatGPT. He explains why traditional link-building is no longer enough, how semantic structure impacts AI rankings, and what "semantic retrieval optimization" actually means. With insights drawn from 15+ years in SEO and a framework
How Chelsea Clarke Helps Creators Sell Sites in a Market That's Always Shifting
In this episode of the Niche Pursuits Podcast, Chelsea Clarke of Her Paper Route and Niche Investor reveals how she pivoted her business after losing $90K/month in revenue due to major Google updates. She dives into why Pinterest now drives the majority of her traffic, how lifestyle blogs are outperforming traditional niche sites, and what types of websites are actually selling in today's market.
How Travis Tallent Grows SEO Traffic with Simple Systems
In this episode, Travis Tallent, Managing Director of SEO and CRO at Brainlabs, shares how his team drove a 400% increase in SEO traffic and added 2,000 new page one keywords for a 61-million-page enterprise site. We dive into his RISE framework, how to prioritize SEO efforts at scale, and what it takes to win in AI search and LLMs like ChatGPT. Travis also breaks down why upper funnel content sti
How Keval Shah Built a $200K/Month Agency Using X
In this episode, Keval Shah shares how he scaled his SEO agency, Inbound Pursuit, to over $200K/month using organic content, no ads, no cold outreach. He explains the tactics that helped him grow a 55K+ following on X and how he turns that audience into high-paying e-commerce clients. We also unpack what's working in SEO right now, why top-of-funnel content is dying, how to rank in AI-generated re
How Casey Markee Uses AI to Help Bloggers Grow: Lessons From 175 Site Audits
In this episode, SEO expert Casey Markee shares insights from over 175 audits of food and lifestyle blogs in 2025. He breaks down what's actually working right now, from email list growth strategies that doubled subscriber counts to SEO fixes that led to traffic increases and higher RPMs. We also dive into how bloggers can use AI tools smartly, what mistakes are killing traffic, and how to build t
How Andy Skraga Turns 10K Facebook Followers Into Monetized Pages
In this episode of the Niche Pursuits podcast, Andy Skraga goes into detail on the secrets behind Facebook's evolving Content Monetization Program and how creators can start earning money directly from their posts. He shares his proven strategies for growing a Facebook page to 10,000 followers, maximizing engagement, and using AI to scale content production effortlessly. Andy also breaks down his
How Mike Strahl Earns $10K/Month on the Amazon Influencer Program
In this episode, Mike Strahl breaks down how he's earning up to $10,000 a month with the Amazon Influencer Program and why only 40% of that comes from traditional shoppable videos. He shares the updated 2026 strategy, including how he uses Creator Connections, YouTube monetization, offsite traffic, and smart software tools to multiply his income. Whether you're new to the program or already in but
How Van Tran Uses Facebook and Pinterest to Earn $10K/Month
Van Tran was making $25,000/month from his content sites until Google's Helpful Content Update wiped out 90% of his traffic and income. In this interview, he shares how he cut costs, pivoted away from Google, and rebuilt his business using Facebook and Pinterest to drive over 400,000 sessions per month. Now earning $10,000/month again, Van breaks down his exact strategies for growing social traff
How Melissa Byron Rebuilt Her Site From 15K to 100K Monthly Sessions
In this interview on Niche Pursuits, Melissa Byron shares her incredible journey of overcoming the devastating impact of Google's Helpful Content Update, which caused her traffic to plummet by 70%. Discover how she pivoted her business by introducing solo travel tours and rebuilt her website, ultimately doubling her traffic to 100K monthly visitors. Melissa reveals the strategies behind her succe
How Kyle Austin Young Built and Sold a 40-Article Review Website
In this episode, Kyle Austin Young shares how he built a hyper-focused affiliate site with just 40 articles, scaled it to $11,000/month in revenue, and sold it for between $300K–$400K. He breaks down exactly how he chose the niche, got into hard-to-access affiliate programs like MasterClass, and why he skipped the usual SEO playbook. Kyle also shares his "probability hacking" decision-making frame
How Jenny Gonzalez built a 7-figure business with no tech background
In this inspiring success story, Jenny Gonzalez shares her incredible journey from bartender to affiliate marketing mogul and entrepreneur. Jenny discusses how she overcame obstacles and transitioned into the affiliate space, eventually building a $2.5 million business in her first year. She opens up about her transition to SaaS with Trackfinity and how relationships and a strong work ethic fuele
How Niels Zee Pivoted to Google Ads for Big Profits!
In this interview, Niels Zee shares his journey of pivoting from SEO-driven affiliate marketing to thriving with paid traffic through Google Ads. He reveals how he went from losing 95% of his organic traffic to achieving record profits, all while optimizing his content for conversion. Niels dives deep into the metrics, strategies, and tools that helped him scale his affiliate business, including
How Christopher Mitchell Survived HCU by Diversifying Everything
In this episode, Christopher Mitchell (aka Traveling Mitch) shares how he built a diversified, 6-figure travel media business by combining blogs, affiliate revenue, consulting, freelance writing, and newsletters. He opens up about revenue numbers, productivity systems, and how he's adapted to major challenges like Google updates, COVID, and AI. You'll hear why platforms like Substack, Reddit, and
How Stewart Vickers Built an SEO Machine with 1 Page
In this episode of Niche Pursuits podcast, Stewart Vickers (aka SEO Jesus) shares how he went from aspiring writer to full-time SEO agency owner, course creator, and SaaS investor. He reveals how he builds one-page lead-gen sites using exact match domains. Stewart also breaks down his agency model, course sales strategy, and what he's learned from buying SaaS tools. If you're looking for clear, R
How Frey Chu Built Directory Sites that Generate $2,500/mo+ in Passive Income
In this episode of the Niche Pursuits Podcast, Frey Chu shares his journey of building successful directory sites that generate passive income. He discusses his strategies for niche selection, site structure, and SEO, offering valuable insights for anyone looking to leverage their SEO skills in a side hustle. Frey also reveals his tech stack, monetization methods, and link-building techniques tha
How Lana Sitler Hit $10K Months Blogging in 1 Year
In this interview with Lana Sitler of Adventures By Lana, Jared and Lana discuss her inspiring journey from a mechanical engineer to a full-time travel blogger. Lana shares how she built a successful blog that now generates over $10,000 per month, the strategies she used to rank high on Google, and her approach to monetization through ads and affiliate marketing. If you're interested in travel bl
How Erin Gorrie's Viral Videos Brought in Local Customers
In this episode of the Niche Pursuits Podcast, Erin Gorrie, founder of Muskoka Puppy Yoga, shares her inspiring journey from police officer to entrepreneur. Erin discusses how she built a thriving business with over 450 million video views and 170,000 followers across social media platforms. She also highlights how her passion for healing and the power of puppy yoga have transformed lives, includ
How Tim Leffel Gained 20,000 Subscribers on Substack
In this interview with Tim Leffel, a seasoned travel content creator and author, we dive into how he built a successful travel business spanning multiple websites, a popular Substack newsletter with over 20,000 subscribers, and several published books. Tim shares valuable insights on growing an audience, navigating SEO changes, and monetizing through newsletters and affiliate marketing. He also di
How Russ Morgan Built $50,000/Month in Passive Income
In this episode, Russ Morgan from Wealth Without Wall Street shares how he built over $50,000 a month in passive income by applying his proven frameworks. We dive into Investor DNA, the Passive Income Operating System, and how to avoid the most common mistakes entrepreneurs make with their money. Whether you're scaling an online business or preparing for an exit, Russ explains how to turn your h
How Taylin John Simmonds Grew His Ghostwriting Business to $40K/mo
In this episode of the Niche Pursuits podcast, Taylin John Simmonds shares how he grew his ghostwriting business to $40K a month by leveraging social media platforms like X and LinkedIn. He talks about his journey from being a broke college student to building a successful business through consistent content creation and strategic client acquisition. Taylin also dives into his approach to landing
Carly Campbell Explains the Pinterest Tips That Work in 2025
In this episode of the Niche Pursuits podcast, Carly Campbell shares her expert insights into what's working on Pinterest in 2025. Carly details her journey from launching a new site to going into detail on her ad revenue within its first year, and discusses how she achieved over 100,000 monthly views in just six months. She explains key strategies like balancing seasonal and evergreen content, up
How Chris Christensen Built a 2 Million Download Podcast and Six-Figure Travel Brand
In this episode, Chris Christensen shares how he built the Amateur Traveler podcast into a six-figure business with over 2 million annual downloads. We dive into his revenue streams, including podcast ads, affiliate income, and paid travel opportunities. Chris also opens up about the lessons he's learned after nearly 20 years in the podcasting space. If you're thinking about starting a podca
How Dominik Sobe Built a $10k/month SaaS
In this episode of the Niche Pursuits podcast, Dominik Sobe shares how he built HelpKit, a SaaS platform that turns Notion into a powerful help center. Dominik dives into his journey from a self-taught developer to scaling his business to over 400 customers and $10K in monthly recurring revenue. He shares invaluable marketing strategies, pricing insights, and lessons learned along the way, offerin
Tyler Bishop Explains How First-Party Data Can Add 15% to Ad Revenue
In this episode of the Niche Pursuits podcast, Tyler Bishop shares his expert insights on the future of digital advertising, focusing on the decline of third-party cookies and the rise of first-party data. Tyler explains how publishers can leverage their own audience data to increase ad revenue and gain more control over their monetization strategies. This conversation dives deep into the evolvi
How LaShonda Brown Scaled a $50/mo Subscription into a Six-Figure Business
In this episode of the Niche Pursuits podcast, LaShonda Brown, founder of Bootstrap Biz Advice, shares how she built a six-figure business with a small but engaged community. From growing her YouTube channel to forming strategic brand partnerships with platforms like Canva and Flowdesk, LaShonda reveals the strategies that helped her succeed. She also dives into the details of her membership pro
How Ryan Atkinson Achieved Six-Figure Success with Outbound Strategy
In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years. He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly. Ryan also explains into the strategies and tools b
How Jay Clouse Turned a 200-Member Community into 6-Figure Revenue
In this episode, Jay Clouse breaks down how he built an $830K/year creator business with a lean team and a hyper-focused community strategy. He shares why he only offers annual memberships, how he maintains a 66% renewal rate, and the systems behind his weekly content engine. If you've figured out how to drive traffic but aren't sure how to monetize it, this is a must-watch. Jay's insights will
How Forrest Baumhover Recovered $10K Worth of Monthly Traffic to His Site
In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google's Helpful Content Update. From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he used—including leveraging a faceless YouTube channel—to recover and grow. If you're facing SEO challenges or
How Mike Hoffmann Built a $100K/Month Business with Vending Machines
In this episode of the Niche Pursuits podcast, Mike Hoffmann of Vendingpreneurs shares his journey from a traditional W-2 job to building a successful vending machine business. He reveals how he scaled his operation to over 100 machines. Mike then goes into the nuts and bolts of finding profitable locations, selecting the right machines, and managing inventory. Whether you're looking for a side h
How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand
In this week's Niche Pursuits interview with Chris Hutchins, host of All the Hacks, we learn about his journey of building a successful personal brand through podcasting, affiliate marketing, and content creation. Chris shares insights on how he grew his podcast to 21,000 downloads in the first week and built a loyal audience of 10,000+ listeners. He also discusses the challenges of monetizing a
How Nick Huber Turned 'Boring' Businesses Into a $30M Empire
In this week's Niche Pursuits podcast interview with Nick Huber, founder of Sweaty Startup, Jared and Nick dive into his approach to building wealth through simple, "boring" businesses. Nick shares practical advice on how focusing on everyday, unsexy industries can lead to massive financial success, often outperforming trendy startups. He also discusses his 10-minute drill for evaluating business
How Bart van der Meer Drives 5M Monthly Page Views with Digital PR
In this week's episode, Jared Bauman and Bart van der Meer explore the unique strategies behind successful digital PR campaigns and the role they play in driving organic SEO traffic. Bart explains how his team leverages original data to create compelling content that attracts backlinks from high-authority sources like journalists, universities, and government websites. He also shares insights int
Could OpenAI Really Take Over Chrome?
In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week's biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial. They also explore new data around AI Overviews and how they're impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brough
How Brad Wayland Turned 125 Course Sales Into a $1M Business
In this week's episode of Niche Pursuits podcast, Brad Wayland shares the story of launching a high-end farming course with Joel Salatin, one of the world's most famous pasture farmers. Despite high hopes, the course struggled to gain traction, but Brad's persistence and strategic changes led to major growth. From expanding content to leveraging paid ads and YouTube, Brad discusses the steps that
Is Meta's Social Media Empire at Risk?
In this week's Niche Pursuits News Podcast, Spencer and Jared dive into some huge stories you don't want to miss! They break down Meta's antitrust trial and the FTC's attempt to force Meta to sell Instagram and WhatsApp. What's really at stake for Meta and the future of social media? They also cover Google's $6.6 billion lawsuit in the EU over search advertising dominance, and a surprising study s
How Jon Gillham Creates Rankable Content Without Following SEO Scores
In this episode, Jon Gillham of Originality.ai breaks down how content optimization is evolving in 2025 and why traditional SEO tools may no longer be enough. We discuss the risks of over-optimization, the limitations of scoring systems, and the growing importance of information gain. Jon shares how his team uses AI to evaluate content differently—focusing on originality, depth, and true value ove
Bloomberg Exposes Google's Empty Promises
In this week's episode of Niche Pursuits News, Jared and Thomas discuss the recent Bloomberg article highlighting the fallout from Google's Creator Summit. Despite promises made by Google to help small publishers recover from the Helpful Content Update, little has changed, and many creators are still struggling with plummeting traffic. Jared and Thomas also cover TikTok's uncertain future, as it f
How Ben Addy Hit 500k Followers on Instagram and Then Started 30 Sub-Accounts
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Ben Addy, a digital strategist and content creator who built a 500K-follower Instagram account—then scaled his success by launching over 30 niche sub-accounts. Ben is known for his smart, systemized approach to social media growth, using hyper-targeted content and tailored monetization strategies. He shares how he monetize
Will the Google/Reddit Marriage Work Much Longer?
This week on the Niche Pursuits News Podcast, Jared Bauman and Thomas Smith dive deep into the complicated relationship between Reddit and Google, discuss warnings from Google about scaled content, and have a heated debate over whether AI is all hype. Plus, they share updates on their side hustles and wrap things up with a couple of truly weird—but fascinating—niche websites. Links & Resour
How Jamie Rawsthorne Grew a YouTube Channel to 1 Million Subscribers
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Jamie Rawsthorne, co-founder of the viral Zach and Jay Show turned YouTube growth strategist, to unpack his wild journey from creating YouTube stunts with his college buddy to consulting with some of the biggest entrepreneurs online today. Jamie shares how he went from losing thousands each month to building one of the
What Google's Latest Update Really Means for Small Publishers
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles and d
How CJ Gustafson Built a +60k Subscriber Newsletter as a Side Hustle
What does it take to grow a thriving newsletter with 60,000+ engaged readers all while working full-time as a CFO? CJ Gustafson, from Mostly Metrics, is on this week's episode of the Niche Pursuits Podcast to share how he built a highly profitable brand on the side. In this episode, he delivers a masterclass in newsletter growth, monetization, and the power of niche content. This is a conv
Shoppers Are Turning to AI Chatbots Instead of Google. Here's Why
This week, Jared Bauman and Thomas Smith sit down for another insightful episode of the Niche Pursuits podcast, diving into some major industry shifts. They talk about how AI search is changing the way people interact with Google, the slow but potentially impactful March 2025 core update, and the latest AI models from OpenAI and Anthropic. They also share their side hustle wins and struggles
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