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Music Tectonics

Music Tectonics

Rock Paper Scissors, Inc. PR firm 424 Episodes Oct 7, 2026

The Music Tectonics podcast explores the intersection of the music industry and technology, going beneath the surface to understand how digital advancements are transforming business practices. Each episode features news roundups, interviews, and deeper dives into key topics. Hosted by Dmitri Vietze, CEO of the PR firm rock paper scissors, the show provides insider perspectives on the evolving music landscape.

Episodes

Rising Tide: Why You Need to Be at Music Tectonics 2026
Rising Tide: Why You Need to Be at Music Tectonics 2026 Oct 7, 2026 28:23 What does a rising tide look like when the whole music industry rows in the same direction? This week, we close out the Rising Tide miniseries witha recap conversation between host Dmitri Vietze and Eleanor Rust, director of marketing at Rock Paper Scissors and Music Tectonics, recorded in the Seismic Studio. Dmitri shares why Music Tectonics chose a theme for the first time in 8 years, how a coff
Format Shifts: New Products for Music Fans
Format Shifts: New Products for Music Fans Sep 30, 2026 57:39 What happens when music becomes more than something you stream, but instead something you can hold? This week, we're wrapping up the Rising Tide miniseries with the 8th and final revenue multiplier: new products for the music buyer.  First, Jennifer Sullivan of KiTbetter explains how the KiTalbum pairs a physical collectible with a digital experience. Then, Jaime Marconette of Luminate breaks down
How Direct-To-Fan Unlocks Revenue
How Direct-To-Fan Unlocks Revenue Sep 23, 2026 01:03:41 This week on the podcast, we're on revenue multiplier 7 on our Rising Tide miniseries: direct-to-fan.  First, Mag Rodriguez, founder and CEO of EVEN, makes the case that most artists are leaving serious money on the table by skipping direct-to-fan entirely, and why you don't need a big mailing list to start selling directly to fans. Then, J Edward Keyes, editorial director at Bandcamp, explains wh
Fan Growth Tech: More Fans, Buying More Things
Fan Growth Tech: More Fans, Buying More Things Sep 16, 2026 01:02:53 What does it actually take to turn followers into fans who buy?  This week, we're digging into Fan Growth, one of the 8 revenue multipliers in our Rising Tide miniseries. First, DJay Brawner of TUFF MGMT and MANAGR breaks down why the real work often starts before you grow your audience, making sure you're collecting the money from the fans you already have. Then, Megh Vakharia of SymphonyOS shar
More Music Means More Growth: The New Job of Distributors
More Music Means More Growth: The New Job of Distributors Sep 9, 2026 54:55 What is a music distributor actually responsible for in 2026? This week on the Music Tectonics podcast, we're focusing on distribution and artist services as a revenue multiplier. It used to mean one thing: getting your music onto Spotify and Apple. Now the companies doing that are pitching marketing, financing, even A&R, and we're asking what's real and what's marketing. First, Daouda Leonard of
What if Generative AI Grows the Music Business?
What if Generative AI Grows the Music Business? Sep 2, 2026 51:13 What if generative AI actually grows the music business instead of shrinking it? This week, Dmitri Vietze tackles the AI question everyone's tired of hearing about, but from a different angle.  First, Matt Adell, co-founder of Musical.ai, breaks down the $20 billion opportunity sitting inside AI music, and what it actually takes to get consent, attribution and compensation right instead of scrapin
New Forms of Licensing: How Businesses, Apps, and Games Pay for Music
New Forms of Licensing: How Businesses, Apps, and Games Pay for Music Aug 26, 2026 01:05:59 What happens when businesses, apps, and games use music without really paying for it?  This week we're on the third revenue multiplier of our Rising Tide miniseries: new forms of licensing hiding in plain sight.  First, Soundtrack CEO Ola Sars breaks down the 40 billion dollar market for background music in businesses, and why more than 80% of companies playing music today are doing it the wrong w
How Music Catalogs Get Valued and Sold
How Music Catalogs Get Valued and Sold Aug 19, 2026 56:19 What is your music catalog actually worth, and how would you even find out?  This week we're on the second stop of our Rising Tide miniseries, tackling catalog valuation, one of the revenue multipliers we're covering ahead of the Music Tectonics Conference this October. First, music lawyer and Instagram creator Ryan Schmidt breaks down how catalogs get valued, the difference between the multiplier
Revenue Recovery: How to Recover Lost Music Royalties
Revenue Recovery: How to Recover Lost Music Royalties Aug 12, 2026 01:01:13 There's no lost and found for your royalties. If you don't claim them, they don't come looking for you, and depending on where the money's sitting, you may only have a few years before it's gone for good.   This week we kick off a new thread inside our Rising Tide miniseries: the eight revenue multipliers in music. We're starting with revenue recovery, the money that's already been earned but neve
Eight Revenue Multipliers of the Music Industry
Eight Revenue Multipliers of the Music Industry Aug 5, 2026 53:01 What's your music catalog actually worth, and where is the industry still leaving money on the table?  This week, Dmitri is joined by our chief writer Tristra Newyear Yeager for a deep dive into eight revenue multipliers that they believe can grow the total addressable market for music. Building on last month's conversation with Eleanor about the rising tide thesis, Dmitri and Tristra break down e
What Multiplies Revenue for Music? (Bonus Episode)
What Multiplies Revenue for Music? (Bonus Episode) Aug 3, 2026 30:09 We interrupt this miniseries for a special bonus episode! Last week, we laid out a theory on what technology can do to grow the value of music, so this time we wanted to hear from someone who is actually betting billions of dollars on the answer. Sam Hendel is the managing partner of Chord Music Partners, a leading pure play music rights catalog home to works from artists like the Weeknd, David Gu
What If Tech Grows the Music Industry Instead of Disrupting It?
What If Tech Grows the Music Industry Instead of Disrupting It? Jul 29, 2026 47:25 That's the question host Dmitri Vietze presents to Vickie Nauman, founder of CrossBorderWorks, in this episode of Music Tectonics. Vickie has spent over two decades at the intersection of music and tech, working on sync licensing for video games and virtual worlds, and pioneering the concept of minimum viable music. This is episode three in the Rising Tide miniseries, built around the theme of thi

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