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Music Tectonics

Music Tectonics

Rock Paper Scissors, Inc. PR firm 424 Episodes Aug 19, 2026

The Music Tectonics podcast explores the intersection of the music industry and technology, going beneath the surface to understand how digital advancements are transforming business practices. Each episode features news roundups, interviews, and deeper dives into key topics. Hosted by Dmitri Vietze, CEO of the PR firm rock paper scissors, the show provides insider perspectives on the evolving music landscape.

Episodes

How Music Catalogs Get Valued and Sold
How Music Catalogs Get Valued and Sold Aug 19, 2026 56:19 What is your music catalog actually worth, and how would you even find out?  This week we're on the second stop of our Rising Tide miniseries, tackling catalog valuation, one of the revenue multipliers we're covering ahead of the Music Tectonics Conference this October. First, music lawyer and Instagram creator Ryan Schmidt breaks down how catalogs get valued, the difference between the multiplier
Revenue Recovery: How to Recover Lost Music Royalties
Revenue Recovery: How to Recover Lost Music Royalties Aug 12, 2026 01:01:13 There's no lost and found for your royalties. If you don't claim them, they don't come looking for you, and depending on where the money's sitting, you may only have a few years before it's gone for good.   This week we kick off a new thread inside our Rising Tide miniseries: the eight revenue multipliers in music. We're starting with revenue recovery, the money that's already been earned but neve
Eight Revenue Multipliers of the Music Industry
Eight Revenue Multipliers of the Music Industry Aug 5, 2026 53:01 What's your music catalog actually worth, and where is the industry still leaving money on the table?  This week, Dmitri is joined by our chief writer Tristra Newyear Yeager for a deep dive into eight revenue multipliers that they believe can grow the total addressable market for music. Building on last month's conversation with Eleanor about the rising tide thesis, Dmitri and Tristra break down e
What Multiplies Revenue for Music? (Bonus Episode)
What Multiplies Revenue for Music? (Bonus Episode) Aug 3, 2026 30:09 We interrupt this miniseries for a special bonus episode! Last week, we laid out a theory on what technology can do to grow the value of music, so this time we wanted to hear from someone who is actually betting billions of dollars on the answer. Sam Hendel is the managing partner of Chord Music Partners, a leading pure play music rights catalog home to works from artists like the Weeknd, David Gu
What If Tech Grows the Music Industry Instead of Disrupting It?
What If Tech Grows the Music Industry Instead of Disrupting It? Jul 29, 2026 47:25 That's the question host Dmitri Vietze presents to Vickie Nauman, founder of CrossBorderWorks, in this episode of Music Tectonics. Vickie has spent over two decades at the intersection of music and tech, working on sync licensing for video games and virtual worlds, and pioneering the concept of minimum viable music. This is episode three in the Rising Tide miniseries, built around the theme of thi
State of the Music Industry: What Happens After Streaming?
State of the Music Industry: What Happens After Streaming? Jul 22, 2026 01:01:11 Streaming built the modern music industry, but its growth is slowing in the US and other mature markets. So what comes next?  This week on the podcast, Dmitri sits down with Monica Corton, CEO of Go to Eleven Entertainment, to unpack where the total addressable market for music grows from here. This conversation is part two of the Rising Tide miniseries built around the Music Tectonics Conference
Why is the Music Industry So Small?
Why is the Music Industry So Small? Jul 15, 2026 47:09 Why is the value of the music industry so small compared to other forms of entertainment like gaming and television, even though music seems to be everywhere in our lives? This week on the podcast, Dmitri kicks off a new miniseries built around this year's conference theme, "Rising Tide: Grow the Music, Grow the Value" with Jimmy Stone, managing partner of Alderbrook. Jimmy pushes back on the prem
How Do You Value Music Catalogs in 2026?
How Do You Value Music Catalogs in 2026? Jul 8, 2026 48:17 How do you actually put a price on a music catalog in 2026?    In this panel from our recent Grow the TAM event, Billboard's Elizabeth Dilts Marshall sits down with three experts who each value catalogs from a completely different angle. Rob Frech of Raine Group has advised on catalog and M&A deals for Warner Music Group, Quality Control, and Downtown. Tom Sarig spent decades managing artists like
How Will Music Be Monetized in 2030?
How Will Music Be Monetized in 2030? Jul 1, 2026 01:08:13 What will the music business actually look like in 2030?  In this special panel from the Grow the TAM summit, Tatiana Cirisano, VP of Music Strategy at MIDiA Research, leads a wide-ranging conversation about the future of music monetization with three industry veterans: Liz Moody, partner and chair of the new media practice at Granderson Des Rochers; Mauhan Zonoozy, founder of Vinyl Bar in Shibuya
8 Ways to Grow the Value of Music in 2026
8 Ways to Grow the Value of Music in 2026 Jun 24, 2026 43:19 In this episode, Dmitri and Eleanor walk through eight revenue multipliers reshaping the music business in 2026, including catalog valuation, revenue recovery, music licensing, and more.  This conversation sets up the theme for this year's Music Tectonics conference: "Rising Tide: Grow the Music, Grow the Value," exploring why music has massive cultural influence but a music industry that still la
Every Object Can Sound: How Playtronica is Reimagining Music Creation
Every Object Can Sound: How Playtronica is Reimagining Music Creation Jun 17, 2026 57:07 What if you could make music with anything around you? Fruit, water, human skin, or even the weight of objects on a kitchen scale? That's the question Playtronica has been answering for over a decade   This week on the podcast, Adam McHeffey sits down with co-founders Sasha Pas and Aglaya Demidenko to explore how they built one of the most creative and community-driven companies in music technolog
The $300 Billion Industry Music Tech is Ignoring
The $300 Billion Industry Music Tech is Ignoring Jun 10, 2026 35:43 What if the biggest opportunity in music monetization isn't streaming, social media, or live concerts? It's the $300 billion pro AV industry, and most musicians and music tech innovators have never thought about it. This week on the podcast, Graeme Harrison, vice president and general manager of Bluesound Professional, joins Dmitri to break down how commercial audio is reshaping the way brands use

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