Podmastery: podcasting insights and advice for indie creators
This podcast offers insights and advice for independent podcasters who want to improve and grow their shows. Host Neal Veglio draws on his experience as a veteran podcaster and former radio professional who learned to build an audience without FM radio support. Each episode covers strategies for increasing a podcast's success, from audience growth to content improvement. He also shares lessons from his podcasting agency clients and aims to help listeners avoid podfade. The goal is to guide indie creators toward achieving 'podmastery'.
Episodes
Here's What Definitely Won’t Make Your Podcast Sound Better
I recorded this one on a USB mic at a hotel desk, next to a kettle and some UHT milk I’m going to regret. If you can’t hear much difference, that’s the whole episode.There’s a quality floor in podcasting. Below it, people leave. Above it, something odd happens: nobody notices anything at all. Nobody has ever finished an episode, turned to their partner and said “lovely compression on that one.”Mos
How Long Should A Podcast Episode Be? (The Honest Answer)
There's a moment about nineteen minutes into a lot of podcast episodes where you can hear the host has checked out.They made their point at minute six. It was quite good. But there were eleven minutes of slot left, so they made it again, slightly differently, this time with a story about their brother-in-law's conservatory.This one's about the clock. The one radio had, the one podcasting got rid o
Need Podcast Coaching? Have You Tried Dave Jackson? He's Three Stalls Down
I was minding my own business, about ten minutes into a podcast I listen to every week, when the host said my name out loud and told his audience to go and listen to my show.Nobody asked him to. There was no deal, no swap, no "I'll do yours if you do mine."Which is incredible, given that, on paper, the man is my competition.This episode is about the one group of listeners the ideal listener exerci
How Much Does A Podcast With 1,000 Listeners Make? (The Real Number)
A podcast with a thousand listeners makes about a hundred and forty-four dollars a month.I checked that properly.So then I say the second thing, which is the bit that makes people go quiet. You don't want a hundred and forty-four dollars a month. You want one thousand four hundred and forty-four. And the way you get there is by not doing ads.In this episode:— Why the hundred and forty-four dollar
I Told Them My Podcast Audience Wasn't For Sale... To THEM
About four years ago, a very popular remote recording platform offered me money to talk about them on this show. I'd been using it that week. It had also, that week, lost one of my recordings. Not glitched. Lost.I said no. And I want to be clear that this wasn't a moral decision, because it wasn't. It was arithmetic.This episode is about the thing you're holding and consistently failing to price.
Why Your Podcast Numbers Make You Feel Like A Failure
I was on YouTube the other night. Not for a good reason.Twenty minutes later I'm looking at one of the big ones — two lads in a studio worth more than my house, four cameras, somebody just out of shot whose entire job that day was deciding where the lamps went. Two point three million views. Up about a day and a half.And I'm sat on the edge of the bed with my shoes still on thinking: how the hell
Your Podcast Has A Second Name. Someone Else Might Own It.
I typed my own podcasting agency's brand name into Google. Spelled wrong, completely on purpose, because transcription services keep hearing "Podknows" and writing "Podnose."
Something was living there. A whole podcast network. Twenty-odd shows. Says it's been going since 2013.
I was already writing the angry LinkedIn post.
And then I did the thing I keep telling everybody else to do. And for a
Opinion: Podcasters, You’re The Landlord. The Platforms Are Just Tenants.
Alex Cooper's company Unwell took its first outside investment, from Patrick Whitesell's WTSL, at a $500 million valuation. Every podcast expert on LinkedIn immediately pointed out that this is more than iHeartMedia. I went to check that, because I don't repeat numbers I haven't checked, and I got several different answers from several perfectly respectable financial sources on the same day. Turns
Podcasters, should we all boycott Spotify?
Last week I suggested, in a LinkedIn comment, that podcasters should all walk off Spotify together and keep them honest.
Then I went and looked into how you'd actually do it. And that's when the truth of the situation emerged. And OMFG is it a situation.
So this episode was going to be the good news about organising a walkout. Instead it's the honest version of why we can't.
In this episode:
— W
Opinion: Spotify Now Decides Which Bits Of Your Show Are Worth Hearing
Spotify has secretly built a button that tells your listener which bits of your episode aren't worth hearing.
It's called Skip Ahead. It's in testing, they haven't announced it, and the excellent podcast industry journalist James Cridland broke it on Podnews. One tap and you're past the entire ad break — not fifteen seconds, everything.
The ad still gets delivered to the device, so the impressio
You Only Ever Have To Make One More Episode
It's stupid o'clock in the morning. You've just finished editing. And instead of feeling good about it, one horrible little thought is living rent free in your head where the zzzzzzs should be: do I have to do this forever?
In this episode I troll the consistency doctrine which the gurus peddle. The show-up-every-week-forever commandment that gets drummed into you from day one, usually by someone
I Use AI to Make This Show. Here’s the Line I Won’t Cross.
Ninety seconds into another consultant’s podcast, I got the 'shiver'. it wasn't over the mic quality. It wasn't because of bad editing.
It was the words. They were tidy, warm... and hauntingly empty, like a very confident ghost had written the lot.
This episode's about the single line that decides whether AI sharpens your show or hollows it out. Plus a confession I fully expect to get grief for.
The Hidden Failure Around Podcasting Failure
Here's the super uncomfortable truth this episode's built on: the day you publish makes not the slightest difference to a single download you receive. I will stake this whole show on it. And yet I still missed my Monday slot, published on a Wednesday, and felt like a failure anyway.
That first feeling — the flicker of disappointment — is fine. It's just data. It's the second feeling that does the
Is “Be Everywhere” The WORST Podcasting Advice Now That YouTube ‘Dominates’?
YouTube just overtook Spotify as the UK's most-used podcast platform. By one point. Everyone reported the crossover — almost nobody read the rest of the data, which says your podcast is effectively now a radio station, and you're broadcasting on every frequency at once.
Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.
Edison Research's latest UK numbers gave the
What 5,000 Podcast Listeners Just Told Us About Indie Show Growth
New research from Signal Hill Insights, presented by Tom Webster at Sounds Profitable, surveyed over 5,000 podcast listeners — and the findings are uncomfortable for most indie podcasters to hear. Probably the most uncomfortable for me to hear, considering they contradict everything I've ever told people around podcast growth. But, as with all things, this research is not gospel. It's, as usual, a
I Added Video to My B2B Podcast Using Apple Podcasts’ HLS — Here’s What Actually Happened
A couple of episodes back I made the case for Apple Podcasts’ new HLS video. Then I had to go and actually do it — because the theoretical version of podcasting-about-podcasting is slightly embarrassing, and I hold myself to a better standard than the people spouting expertise about things they’ve never tried.
So I enabled video for B2B Podcasting Insights, my other show, in Captivate. A real sho
Why Your Podcast Episode Sounds Good But Feels Empty… And How To Fix That
Your show sounds cleaner than it ever has. You've sorted the room, fixed the levels, maybe even brought in an editor. And when you listen back — nothing.
No connection. No feeling. Just technically correct audio with nobody in it.
Hi, I'm Neal Veglio, founder of the Podmastery community from Podknows Podcasting. And this week, I'm exploring why that hollow feeling has nothing to do with your equ
They Just Changed What a ‘Play’ Means In Podcasting. Did You Notice?
Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice.
The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it.
In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why t
Why podcast guest cross-promotion as a growth strategy is a fairytale
Every podcaster who's ever had a guest on has felt it. You do the edit, write the show notes, create the clips, tag them everywhere — and hear absolutely nothing back. No share. No repost. Not even a like.
So is it you? Is it them? Is this just how guests are?
In this episode, I'm getting into why podcast guest cross-promotion is one of the most persistent myths in indie podcasting.
If you're b
Apple Podcasts Video: The Benefits
In the previous episode I explained why we need to be cautious around Apple Podcasts new video HLS streaming feature. Well, this podcast about podcasting is about balance. So now, it's important we look at all the good things about the feature.
Podmastery goodies you can grab:
Treat yourself to a PodmasteryPodcast AuditFounding member doors for thePodmasteryPodcast Communityopen soonFree 7
Apple Podcasts Video: The Painful Truth
With Apple Podcasts video now becoming a mainstream feature as the main hosting platforms roll it out, there are more and more creators leaning into creating this content.
But should you be joining them?
Well, before we can answer this question, we need to establish the answer to another one; do you understand the algorithmic differences surrounding video and audio?
Click play.
I'll explain.
C
Your podcast audience may not be what you thought it was
This episode will challenge a lot of assumptions you may have about your audience. If you’ve been losing sleep over whether you need to shift all your energy into video, or feel the pressure to keep up with multi-camera setups just to stay relevant, you’re going to want to pay attention to this one.
We’re sharing new research from Tom Webster and the Sounds Profitable team that uncovers who your
Is Beehiiv The Ideal New Platform For Indie Podcasters?
Beehiiv are targeting podcasters with offers to join their new creator platform. But is this the solution podcasters have been waiting for?
Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters
Podmastery goodies you can grab:
Treat yourself to a PodmasteryPodcast AuditFounding member doors for thePodmasteryPodcast Communityopen soonFree 7-day podcast makeov
Don’t Compare Your Podcast to “Diary of a CEO”. Here’s why
Diary of a CEO is doing something genuinely damaging to indie podcasters. Not maliciously. The damage is the business model.
Hi, I'm Neal Veglio, The Podmaster.
In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational.
Using Phil Rosenzweig's Hal
When Tools Make Bad Audio Sound ‘Good’, Who Loses?
A lot of people are excited about AI tools that promise instant, studio-quality podcast audio.
Record on your phone. Click a button. Sound professional.
But that story deserves a closer look.
Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.
In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort
Is Edison Research Correct? Is Video Podcasting Creating New Podcast LISTENERS?
A lot of people are saying video is the future of podcasting.
That video is the gateway drug — the thing that creates new podcast listeners.
But that story deserves a closer look.
In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.
This
Podcast Feedback vs Strategy: Rebrand? Or Just Ask?
A lot of podcasters don’t actually need any kind of new strategy.
They just need honest podcast feedback that tells them what it actually feels like to listen.
In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists.
You’ll learn:
• Why “competent
‘Evergreen’ podcast content is a total myth!
Seriously. It's become a buzzword of basic b*tch podcast coaching.
Evergreen podcast content is definitely not timeless.
It is just content you have not looked at in ages.
If your back catalogue feels a bit… awkward, this episode is for you.
Not because you need more episodes.
Because you probably need to stop pretending.
Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m b
Your Podcast Doesn’t HAVE To Be Weekly, Ya Know!
Most podcasts don’t struggle because the ideas aren’t good.
They struggle because the release schedule quietly starts to drain the energy out of them.
Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.
Not because it makes sense.
Because it feels serious.
In this episode, I talk about why recording less can actually make your podcast better.
I also share a simpl
Why Podcasts Lose Listeners (How to Stop Breaking the ‘Quiet Agreement’)
Most podcasts don’t lose listeners because the content is bad — they lose them because trust gets broken quietly.
Every time someone presses play, they’re making a small agreement with you.
And most podcasts break it without even realising.
In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first.
I also share a simple tes
Why most podcasts sound the same (and how to fix yours)
Most podcasts sound the same — and it's killing your growth.
If your show blends into the feed, this episode breaks down exactly why… and what to change.
In this episode you’ll learn:
Why copying “successful” shows usually backfires
The #1 format mistake (hint: your guest intro)
How to build episodes around pain points
Why packaging matters more than you think
This BS advice is consistently peddled by gurus
Consistency. The word that sends podcasting “gurus” into fits of self-righteous joy as they pedal their courses and services. Think about it—how many times have you been told you have to publish your podcast on the same day, every week, at the exact same time? Some of you are still clutching your calendar and sweating because you’ve missed a Thursday morning release and assume your show’s doomed.
This podcast is now fixed. Kinda…
In this episode:
This podcast is taking a new direction.Audience is split; creators want craft, while marketers crave strategy.A brand new show called B2B Podcasting Insights is launching for the business-minded listeners.Podcasting Insights will still be your creative haven, sans the marketing jargon.Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff.Next week, we
Cringe! This podcast strategist screwed up his own podcast strategy
You know that thing where you give everyone else great podcast advice… and then ignore it yourself?
Yeah. That.
In this episode, I’m calling myself out.
And fixing my own podcast strategy in public.
I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audi
Why you don’t need a camera to grow your podcast!
If you're fed up with hearing people insist you "need to put your podcast on YouTube", this episode will give you a sense of relief.
I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around.
What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually
Slopcasting! Inception Point AI’s Efficiency Kills Intimacy (and podcasts)
AI makes it easy to ship more… of nothing. Here’s why “slop-casting” is flattening audio and how to outplay it with Voice, Value, and Vulnerability.
Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed.
Podmastery goodies you can grab:
Treat yourself to a PodmasteryPodcast AuditFounding member doors for thePodmasteryPodcast Communityopen soonFree 7-day pod
Your podcast promotion strategy’s in reverse!
There’s a hard truth most podcast experts will dodge, but I don’t have the energy or patience for avoiding it - there’s a reason your podcast audience isn’t growing, and it’s not because you haven’t been hustling hard enough on LinkedIn or spamming your socials.
Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full thr
Don’t Diary of a CEO! Instead, Sugarhill Gang your podcast!
Rapper's Delight might be the anthem we often think of when it comes to hip hop's origins, but let me hit you with a plot twist – it wasn’t the first. That honor actually goes to a gospel group called the Jubilees, who dropped a rap-like hit back in 1946! Wild, right? This kick-off leads us into a deep dive about the real essence of being ‘first’ in the podcasting world. It’s not just about who go
Love your podcast's haters: turning critics into your secret weapon
Every podcaster dreads it: that brutal one-star review, the public comment that rips your hard work to shreds. But what if your harshest critic is actually your greatest growth tool?In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private g
Coming up on Podcasting Insights...
Curious?
Build it, sure, but they won't come! Yet...
Let me tell you where most podcasters get it wrong right from the jump. It’s that tired cliché “If you build it, they will come.” This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise. I walk through why just recording a bunch of episodes and putting them online is never going to magically build an aud
New podcast? Your analytics are lying to you!
Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology beh
LinkedIn followers aren't listeners. Do the math!
Why Your LinkedIn Followers Don’t Listen To Your PodcastA painful truth for business podcasters who still think follower counts equal listeners...Let’s get uncomfortable for a moment.LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.That couldn’t be fu
How to handle the podcasting 'summer slump'!
Every August, you'll hear the same noise about everyone disappearing.Holidays, beaches, the world moving a little slower. I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere. They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called
How long should a podcast episode be?
How long should your podcast episodes actually be? Today, we’re tossing the rulebook out the window and figuring out episode length. Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format.
Podcast marketing with clips - you've got it all wrong!
It’s a well-worn scene now, isn’t it: you spend your evenings slicing up episodes, creating what you’re told are “virality-ready” podcast clips, then blowing them out across Instagram and TikTok, all on the promise - usually delivered to you by a LinkedIn “guru” - that social video is the missing link between your pod and the big leagues. You get a few views, maybe even a flattering comment from s
Five Tips For Being a Better Podcast Guest
Welcome to Podcasting Insights with The Podmaster. I’m Neal Veglio, and I’m here to help independent podcasters and small business owners get real results from their shows. In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts. If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as
How to use the PLOT framework to make better podcast episodes
Free download with this episode - podmastery.co/PLOT==================================There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode. Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate
Is Klaxon AI solving the media buying issues for podcasters?
Let’s chat about Klaxon AI and what it brings to the table.... specifically, the promise of whipping up professional audio ads for podcasts and radio quicker than you can brew a cup of coffee. A polished 30-second ad is ready to roll. For 99 quid. Plus VAT. But is it any good? We'll learn together shall we?Go ahead and press play.Relevant links:https://www.klaxon.ai/https://www.asa.org.uk/codes-an
The power of PLOT for great podcast intros
I’ve lost count of the number of podcasters who approach me – sometimes in a panic, occasionally in despair – to say that their listener numbers are flatlining. Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged. That’s when they ask for a magic bullet. In almost all cases, it come
Five podcasting myths that are preventing your podcast's success
You know that feeling you get when you’ve poured your heart into your podcast for months, only to see the kind of download numbers you could count on one hand? If that’s you, I want you to know you’re definitely not alone. The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess. But here’s the kicker: it rarely comes down to a lack
5 ways to make money with your podcast
If you’ve spent time scratching your head over how to actually make money from your podcast – not in a pipe dream, “I’ll just wait until the sponsors come running” sort of way, but in a real, put-cash-in-your-bank-account way – this episode is going to either save you from a world of wasted effort…or register as the podcasting equivalent of hearing Santa isn’t real. ===============================
How to avoid fake podcast 'experts'
In a world where anyone with a microphone can claim to be a podcast expert, it’s crucial to arm yourself with the knowledge on how to differentiate the true pros from the shady fakers.We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.From the overly polished personal branding clips that scream desperation to the suspiciously hi
Apple Podcasts 2.0: Is It Cool Enough for the Cool Kids?
Podcasters, gather 'round! We've got some juicy nuggets from Apple's latest WWDC that are sure to make your ears perk up and your podcasting dreams a little brighter. Companies mentioned in this episode: Apple Apple Podcasts Overcast Pocketcast AirPods
What the end of Marc Maron's WTF means for YOU
There’s a lesson quietly looming for every podcaster right now, and it comes from a place no one really expected: Marc Maron's WTF podcast is ending. Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout. That’s not just 'big news' for the podcasting industry, i
A YouTube video podcast camera for 69 dollars!
You’re an audio-first podcaster, and I get it—maybe the thought of adding video sends shivers down your spine, or just makes you roll your eyes at the idea of becoming yet another wannabe YouTuber. But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in the box? There’s a brand-new webcam—the $69 Lenov
Stop making this mistake that's killing your podcast!
There’s a nasty little mistake that’s probably killing your podcast—and most podcasters have no idea they’re making it. I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly. It’s something much more fundamental but shockingly overlooked. Psst! This episode comes with a free downloadable resource. Get it here - https://podmastery.co/titleIn this epis
Want to grow your podcast audience?
If you’re wrenching your hair out over your stagnating podcast audience, parked stubbornly south of the 100-listeners per episode mark.... Give me your ears! Not literally, keep those; you’ll need them for what you're about to hear.The pain of the plateauI get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negr
You might also like: Different, not broken
Now and then, we like to share a show we hope you'll either like yourself, or know someone who will. Here's "Different, not broken". Check it out at https://differentnotbrokenpodcast.com/listen
Reasons not to edit your podcast with AI like Descript
Are you leaning a bit too heavily on Descript? Or, God forbid, trusting a one-click AI tool to turn your podcast into the audio equivalent of a ready-made M&S dinner for a first date you actually care about? This episode is for you.Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making ever
You might also like: Podbitch
Check out this other show from Podknows Podcasting's network.Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.But who is the Podbitch? Ahh, that's for the inner sanctum to know and for you to find out.
How to avoid being Steven Bartlett's Diary of a CEO
Authenticity in podcasting is all the rage these days, but let’s be real—most of the folks shouting about it don’t even know what they’re talking about. Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet. We’ll also throw some shade at the likes of Steven Bartlett, who
Oops! I Forgot About Good Friday. (Planning time off from your podcast)
So, here’s the scoop: I totally flaked out and forgot that Good Friday was a thing, leading to an unexpected missed episode publication last week. So I feel like I need to strip myself of the self-appointed "The Podmaster" title now. But even the pros can drop the ball sometimes! In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for con
Are Google and Microsoft about to kill off human podcasting?
AI is still crashing the podcast party. Microsoft’s Copilot is the latest major platform to strut in with its new AI podcasting tool, joining Google’s already established Notebook LM. So, are we really witnessing the death of the human podcaster? Let's explore how this shiny new tech might impact on this still evolving space.Companies mentioned in this episode: Microsoft Google
You're never too old to have a successful podcast!
Picture this: a bunch of sprightly nonagenarians sitting around, chatting about life, love, and the occasional tango. That’s the heart and soul of Noventa y Contado, a podcast that has taken the world by storm, not just for its content but for its sheer audacity. Who knew that 90-year-olds could rock the podcasting scene? The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab,
How podcasters can overcome imposter syndrome!
Imposter syndrome is the sneaky little buggah that many of us podcasters have to grapple with, whether we’re just starting out or have logged countless hours behind the mic. It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?” But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silen
3 Reasons To Avoid Using Spotify For Creators
Being exposed to free podcasting tools can feel like stepping into a candy store. It sounds like a dream come true: no upfront costs, no wallet sweating, just pure, unadulterated creativity! But hold your horses, Sebastian! As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath. We're talking about the sneaky little catches that can turn yo
Paid podcast growth - scam, or smart marketing?
Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear. But wait - do you really know
Podcasters, Dynamic Ads on YouTube? Yes please, amirite?
YouTube is working on a new feature that could change the game for podcasters everywhere. Imagine this - dynamic mid-roll ads that we can control! I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks? YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploa
Is YouTube now the number 1 podcast platform?
The Truth About YouTube's Billion Monthly Podcast Listeners In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform. If you're thinking this sounds a bit too grand, you're not alone. I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition
How to handle it when Michelle Obama steals your podcast title
In this episode of "Podcasting Insights with The Podmaster" - a situation that could make any podcaster sweat: the alarming realisation that your podcast name has been hijacked by a high-profile celebrity or a larger entity. Steps to Take If Your Podcast Name Is Stolen by a Big NameIt’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic. We've got you
Michelle Obama's Podcast 'Failed'
So, here’s the scoop: Michelle Obama’s new podcast, "imo," is catching some flak, with some folks already throwing around the dreaded "failure" label. But hold your horses! We’re diving into this hot topic to unpack what all us podcasters can glean from the chatter. Let’s chat about why people are so quick to judge based on YouTube view counts, which can be as misleading as a promise from a cat th
Podcast Listener Pet Peeves: What Bugs Us Most?
"Be authentic - just publish" is terrible adviceWhat’s worse than a bad hair day? A bad podcast! If you want to read the report this episode is based on, go to podmastery.co/peevesIf you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone. We put our feelers out there with a
Lazy AI editing tools strike again - AudioShake's Multi-speaker
Ever feel like you're relying way too much on fancy AI tools to clean up your audio mess? Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings! We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations like a pro. But here's the question - if we're all
How to keep podcasting - (even when you'd rather quit!)
In this episode of "The Podmaster," I'm talking about a common struggle every podcaster faces at some point: the urge to quit when the going gets tough. We all hit that wall where the stats don't move, and it feels like we're just speaking into the void. This episode is a lifeline for those moments. We start with a fundamental reality check of how mindset plays a crucial role in podcasting. You'll
Who's listening to your podcast? (2025 podcast trends - MIDAS/RAJAR)
The UK podcast landscape in 2025 is looking hot. If you're not paying attention, you're missing out. With the release of the RAJAR Midas Winter 2024 report, there's plenty of data to sink your teeth into. More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020. So, if you ever wondered if it's too late to start a podcast, let me assure you,
Learn Your Podcast's Real Global Ranking
No more need for Listen Notes 'Listen Scores'!Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless. Well, fear not my podcasting padawans! Your journey towards Podmastery takes a big leap in this episode, as I'm tell
Get your podcast found in Apple Podcasts!
Claiming your podcast on Apple Podcasts is kinda like getting VIP access to your podcast in Apple Podcasts' system, and trust me, it’s way simpler than you think! If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not! This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app. So, whether y
How to use storytelling in your podcast
Hook 'em, or lose 'em! Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time. I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about. In this episode, I'm sharing insights around the art of storytelling, breaking dow
Celebrating women in podcasting!
Feeling inspired, ladies? It's your time to shine!For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling. This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more
Recommended
Medicine with Meaning
Yours Truly Johnny Dollar Collection
Take Back Your Health®
CBS Radio Mystery Theater | Old Time Radio
Solved Murders - True Crime Stories
紐約鳥｜New York Aperture
The Swerve Podcast: Obscure Topics | Conspiracy Theories
The Bread and Banter Podcast
The Church of What's Happening Now: The New Testament
Busted Open
Deadline: White House
Crickets Corner
