The Travel Marketing Podcast
The Travel Marketing Podcast is a show for marketers in the travel, transportation, and tourism industries. Hosted by the team at Propellic, it features conversations with successful marketing professionals from both big brands and emerging companies. Guests share what has worked for them, lessons learned, and new trends they are noticing. The goal is to help brands increase their reach through intelligent marketing that travels further.
Episodes
How Kampaoh Reached 80% Direct Bookings by Treating the CTO like a Marketer
In this episode, Victor, CTO of Kampaoh, joins the podcast to reveal how aligning your technology leader with your marketing team can skyrocket your travel brand's revenue. Kampaoh has rapidly scaled to over 90 campsites across Europe by turning "easy camping" into a highly personalized, data-driven customer journey.Discover why they decided to build a custom Customer 360 platform from sc
How Vaya Adventures Markets Hidden Gems at Scale
From one region to the whole world: how Vaya Adventures built a $30M travel business on bottom-of-funnel search.Jim Lutz didn't plan on travel. He planned on law. A year abroad before law school, plus a trip to Morocco, rerouted the entire flight plan.In this episode, Brennen sits down with Jim Lutz, founder of Vaya Adventures, to trace how a former lawyer built a 35-person, $30M+ adventu
The B2B Storytelling Playbook
In this episode, we sit down with Rami Nuseir, Head of Marketing at Stay22 and a self-described "Story Sage." Rami is a master at taking complex, "incomprehensible" technology and turning it into narratives that anyone can understand.We dive into how Stay22 achieved a staggering 187% growth in 2025 by empowering travel creators with AI-powered affiliate tools. Rami shares his "funny outse
Beyond the Algorithm: Building a Brand with Community, Not Clicks
Discover how Katalina Mayorga built El Camino Travel into a powerhouse for the "bold woman traveler" without spending a dime on traditional ads. In this episode, Katalina shares her journey from international development to creating a brand that prioritizes deep cultural immersion and local economic impact. You'll learn how she utilizes high-end photography and "scroll-stopping" content t
How Batch Cracked The Code For Group Travel
Mike Petrakis, Co-founder & CEO of Batch, joins the podcast to discuss how they became the top app for planning group celebrations like Bachelorette parties. He dives deep into Batch's evolution from a commission-based Online Travel Agency (OTA) model to a "digital billboard" marketing engine for small businesses.In this episode, we cover the secrets to their B2C acquisition, how they
Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery
In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial.Key topics include:A Winning Campaign: Learn ho
How Welcome Pickups Scale to 300+ Destinations
In this episode, Brennen Bliss sits down with Savvas Georgiou, Co-founder and Chief Product Officer at Welcome Pickups, to unpack how the company scaled from a scrappy marketplace for local tours into a global leader in airport transfers across 100+ destinations. They dive into performance-driven marketing, short booking windows, the value of bottom-funnel acquisition, and how Welcome app
From Content Creation to Conversion: Inside Contiki's Marketing Playbook
In this episode, we dive into Contiki’s dynamic travel marketing strategies, exploring how the brand transforms content into bookings. We uncover Contiki’s approach to engaging young travelers, leveraging storytelling, social media, and influencer partnerships to drive conversions. Tune in to learn about the creative tactics and data-driven insights that make Contiki a powerhouse in youth
Scaling A Travel Brand With Soul
Lauren shares insights into navigating the acquisition process, maintaining brand authenticity, and balancing creativity with corporate structure.She shares insights on SEO, short-form video, influencer marketing, and paid media strategies across Google, Meta, and Bing. They explore data-driven decision-making, attribution challenges, and analytics, including frustrations with GA4. She al
What Works In Organic Growth In The Travel Space
Travel Marketing Podcast by Propellic features an insightful discussion with Kevin Indig, a leading SEO expert, on the state of travel industry SEO. Kevin shares key findings from his deep-dive research into travel search trends, highlighting the role of AI, organic growth strategies, and shifting consumer behaviors. Tune in for actionable insights on how travel brands can navigate and ca
Insights on Luxury Travel, Sustainability, and Marketing
In this video, Brennen Bliss and Fernando Diez discuss Quasar's PPC strategy, balancing brand awareness with targeted keyword efforts. Fernando shares how they rank highly for terms like "Galapagos Cruise Reviews," driving brand recognition, while also focusing on luxury-specific keywords to attract high-intent customers and filter out price-sensitive leads. This targeted approach ensures
Leigh Barnes On Intrepid's Marketing Transformation
In today's dynamic travel industry, achieving the right balance between brand building and performance marketing is crucial for sustained growth. Leigh Barnes, COO at Intrepid Travel, emphasized this balance in a recent video, where he shared his perspective on how Intrepid shifted its marketing strategy.According to Leigh, after the pandemic, Intrepid made a bold move by significantly in
€0 to €100M: How WeRoad Built a Travel Empire with CMO Fabio Bin
In this episode, Fabio Bin, CMO and founding team member of WeRoad, reveals how they transformed a simple idea - connecting strangers who want to travel together - into a €100M travel company in just seven years. Fabio shares their unique approach to community building, including how they've cultivated a network of 3,000 travel coordinators across Europe and built a two-million-strong eng
Civitatis' Approach to Market Dynamics
In this episode of the Travel Marketing Podcast by Propellic, CEO Brennen Bliss interviews Ismael Garcia, CMO and Head of Growth at Civitatis, a leading online travel agency in Latin America and Europe. Garcia shares insights on the intersection of SEO, paid media, and AI-driven channels in travel marketing, along with strategies for optimizing budgets, testing, and measuring campaign per
Fueling Growth For Global Transportation Services
In this podcast episode, Brennen and Alex discusses effective SEO strategies for multilingual websites, emphasizing search intent and the importance of testing tools. They share how they optimized a testimonials page to manage reputation effectively. The conversation highlights the need for hands-on SEO testing and offers valuable insights for travel marketers on managing organic traffic.
Conversation With A Leader In Tours And Activities
This episode dives into the strategies behind appearing in evolving search modules of "Things To Do", balancing paid ads with organic listings, and why optimizing visuals is a game-changer for click-through rates. Plus, hear about the future of AI in search marketing, the growth potential in tours and activities, and how to fix the fragmented reservation systems. Whether you're in travel
Travel SEO Masterclass With Kevin Indig
In this episode of the Travel Marketing Compass Podcast, SEO expert Kevin Indig shares deep insights into the travel industry's search dynamics. From Google's dominance in travel searches to the importance of visual content and programmatic SEO, Kevin explores how travel brands can optimize their strategies for better visibility and engagement. This episode is packed with actionable advic
Beyond the Usual with Horizon Guides
In this episode of the Travel Marketing Podcast, brought to you by Propellic, we're diving deep into the intersection of travel and marketing with Matthew Barker, founder of Horizon Guides. Matthew's unique approach to content marketing and zero-commission advertising offers valuable insights for travel businesses looking to navigate today's competitive environment. We explore the critica
AI and Destination Marketing
In this insightful episode of the Travel Marketing Podcast, hosted by Propellic, we sit down with Janette Roush, the Executive Vice President of Marketing and Digital at New York City Tourism and Conventions. Janette, a leader in the Destination Marketing Organization (DMO) space, shares her innovative approaches to integrating AI into her team's marketing strategies. We discuss the futur
Integrated Marketing Strategy
Brennen interviews Allyson Carpenter, an industry veteran with experience at Brand USA, Virgin Australia, Qantas, and more. Allyson shares insights on driving traffic and visitors to destinations, focusing on data, creativity, and actionable strategies. This episode is packed with valuable lessons for travel marketers looking to elevate their game.
Multi-Brand Marketing with Jamie Storrs
Ever wondered how to effectively market multiple travel brands? Jamie Storrs, VP of Marketing at Chenmark, shares his expertise on managing diverse marketing strategies across various travel companies. Learn from his innovative approach and boost your marketing game!
First Half Flashback: Must-Listen Moments
Our latest podcast episode is a compilation of the best insights from the first half of the year! This special episode features standout moments and expert perspectives that you won't want to miss.Cynthia Huang / Building a Decentralized Travel EcosystemTravis Tallent / Peak Performance: Insights into Mountain TravelKelsey Tonner / Empowering Tour OperatorsRebecca y Brennen / SEO is Dead,
Marketing Strategies for Multilocation Travel Companies
In this episode, Brennen delves into the world of multi-location marketing with Justin Buzzi, founder and CEO of Get Up and Go Kayaking. Justin shares insights into their success with organic social media. They discuss the challenges of marketing multiple locations, the importance of community building, and innovative strategies for customer retention and loyalty. From leveraging partners
SEO Is Dead, Again.
In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.
Empowering Tour Operators
With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.
Building a decentralized travel ecosystem
In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.
Peak Performance: Insights into Mountain Travel
Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinations.Join us as Travis shares invaluable in
Reimagining Destinations: The'Inspired by Iceland' campaign Success Story
Discover the magic behind the "Inspired by Iceland" campaign! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights, garnering global attention and acclaim.
Innovating Exploration with Action Tour Guide
In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketing tactics including SEO, social media, a
Transforming Travel Experience With AI
The podcast "Transforming Travel Experience With AI" features John Lyotier, founder and CEO of Travel AI, discussing the integration of AI in the travel industry. Lyotier shares insights on leveraging data and AI to personalize travel experiences, optimize marketing strategies, and rapidly launch new travel brands. He highlights the significance of understanding unit economics in marketin
The Best of 2023
We've crafted the ultimate podcast episode, showcasing the best insights from 2023's most influential travel marketing voices. Dive into the wisdom of TicketingHub, The Travel Coach Network, Intrepid Travel, CELITECH, Zoftify, WeSki, Belvera Partners, Clio Muse Tours, and DuVine Cycling. Learn about innovative technology, emotional storytelling, diversity in marketing, and groundbreaking
The Story Behind DuVine's World-Class Recognition
Mia Liefeld, the Director of Marketing Communications & Content of DuVine Adventure Co. shares her expert insights on travel marketing in this episode. With over seven years at DuVine, she discusses the intricacies of crafting a unique brand identity, effective content strategies, and the challenges of marketing in the luxury travel sector. Mia also delves into the evolving landscape
Blending Culture, Storytelling, and Technology
Dive into the captivating world of travel marketing with Brennen Bliss and Daphne Tsevreni in this must-listen episode of the Travel Marketing Podcast. Discover how Clio Muse Tours, co-founded by Daphne, revolutionizes the travel experience by blending technology, culture, and storytelling into immersive tours. Learn about their journey from a university hackathon to a thriving business o
Insights from PR Expert Roman Townsend
In this insightful podcast episode, we engage with Roman Townsend, the strategic mastermind at Belvera Partners PR, where cutting-edge B2B marketing in the travel and tourism industry comes to life. Dive into a discussion filled with rich marketing strategies, emergent B2B communication trends, and a behind-the-scenes look at how Belvera Partners PR engineers impactful campaigns that reso
On the Slopes of Innovation
In this episode of Propellic's podcast, Brennen Bliss sits down with Yotam Idan, the visionary behind WeSki, a game-changing platform in the world of skiing and outdoor adventures. Dive deep into the world of WeSki, a recent winner of the Phocuswright award for innovation, and discover how they're revolutionizing the ski booking process. From seasoned skiers to beginners, WeSki offers a s
Personalized Tech in Tourism: Alexander Ragin's Take on the Future of Travel
Alexander Ragin, the innovative founder of Zoftify, a digital product agency that has carved a niche in transforming travel companies with bespoke digital solutions. Alexander, with his rich background in technical design and enterprise project management, brings to the table a wealth of knowledge in developing cutting-edge solutions. Zoftify, under his leadership, has been instrumental i
The Future Of Connectivity
In the upcoming episode of "The Future of Connectivity," listeners are in for a treat as host Brennen Bliss sits down with Lauren A. Koenig, a prominent figure in the eSIM technology world. Lauren is the CMO and Co-founder at CELITECH, a pioneering force in the realm of global connectivity. With partnerships that include industry giants like Kayak, Lauren's insights are eagerly anticipate
Beyond Borders: Championing Inclusion and Diversity with Intrepid Travel in the Tourism industry
In this episode, Brennen has an enlightening conversation with Mikey Sadowski, the VP of Global Communications from Intrepid Travel which isn't just any travel company. They've been at the forefront of responsible tourism, setting a benchmark by becoming the first adventure travel company to attain carbon neutrality back in 2010. But they're not stopping there.Recently, Intrepid has magni
Transformative Travel: Emotional Appeal in Tourism Marketing
Welcome to a new episode of the Travel Marketing Compass Podcast by Propellic, your go-to platform for cutting-edge insights in the ever-evolving world of transportation and tourism marketing.Episode Overview:Brennen Bliss, the dynamic founder and principal of Propellic, a leading travel and tourism SEO agency, invites Sahara Rose DeVore, a trailblazer in the realm of wellness travel. Sah
TicketingHub: A Success Story of Customer-Centric Growth & SEO Mastery
In this engaging podcast episode, Brennen Bliss and Carl Pihl delve into the intricacies of user experience, marketing strategies, and the future of digital platforms. They discuss the importance of data-driven decisions, the challenges and successes of various marketing campaigns, and the evolution of user interfaces. Carl shares insights from his journey in the industry, highlighting th
Growing your Tour Business with Mitch Bach
Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Mitch Bach, who has been in the tourism industry for over 20 years. As a previous tour operator, Mitch has built two organizations: Campfire and TripSchool, two of the most significant resources for tour operators worldwide. In today
Getting Corporate Tour Bookings with Joe Martin
Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today I am joined by Joe Martin. Joe has been helping tourism break free from its dependence on online travel agencies. Joe has just been featured on TEDx and Fox News, as well as several other Publications. Today we talk about companies shifting their bu
Photo Marketing: Memory Keeping to Increase Referrals with Ryan O’Grady
Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Ryan O Grady, president of Fotaflo. Fotaflo is a photo and video marketing solution that simplifies and automates how tour, activity, and attraction businesses capture and distribute photo memories to their customers. Ryan is a weal
Optimize Your Tour Business with Jeff Woelker
Description: Welcome to another episode of The Travel Marketing Podcast brought to you by Propellic. I am Brennen Bliss, your host, and today, I am joined by Jeff Woelker, founder of The Underground Donut Tour - an ingenious tour concept with 13 locations across the US. He's also the CEO of Ixperimint.In today's episode, Jeff and I discuss topics such as what to do with unbooked tour time
Content Marketing to Travelers through the Pandemic with Jared Kamrowski
Welcome to the inaugural episode of The Travel Marketing Podcast brought to you by Propellic. I am, Brennen Bliss, your host, and in each episode I will share the news and insights on what is and what isn’t working in today’s competitive travel and tourism marketing landscape, from emerging brands to the most established professionals, to make your marketing plan travel further. Today, I
Welcome to The Travel Marketing Podcast!
The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.
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