A Word With Bob: RBMA's Official Podcast
The official podcast of the Radiology Business Management Association, hosted by Bob. It provides insights and discussions on topics relevant to professionals in radiology business management. The show serves as a resource for association members and others interested in the business aspects of radiology.
Episodes
Jan. 2026: Radiology and Public Policy in 2026
In the first episode of 2026, Bob welcomes State Representatives Bryan Cutler (R-PA) and Phil GiaQuinta (D-IN) to discuss their perspectives on health policy issues at the state level. Also, Bob speaks with Kaihan Krippendorff, who is presenting the Opening Keynote at 2026 PaRADigm this April ("Be the Disrupter: Strategy That Shapes What's Next").
Ep. 38: Resilience in the Face of Disaster: Joseph Guiffrida on Hurricane Helene Response; Plus PaRADigm Keynote Elle Benson
Bob dove into a crucial conversation with Joseph Guiffrida, Chief Operations Officer at ARA Health Specialists in Asheville, NC. When Hurricane Helene devastated his community, his practice faced the ultimate test—maintaining critical infrastructure and ensuring continuity of radiology services during a crisis. Learn firsthand how they navigated the storm, what challenges they overcame, and the ke
Ep. 37: Hospital Reimbursements & 2025 Advocacy Updates: Keith Chew, Paul Pitts, and John Vizzuso; Plus Linda Wilgus and Kit Crancer
Bob is joined by Keith Chew, MHA, CMPE, FRBMA, Principal at Consulting With Integrity, Paul Pitts, JD, Partner at Reed Smith, and John Vizzuso, President & Chief Coaching Officer at Human Assets, to explore the legal and operational considerations of hospitals reimbursing radiology groups for services beyond image interpretation. Bob also welcomed Linda Wilgus, FRBMA, Co-Executive Director of
Ep. 36: 2024 Election Preview: Ted Burnes, Shea McCarthy; Plus Elizabeth Rula
In this special pre-election episode of A Word With Bob LIVE, Bob speaks to experts Ted Burnes (Senior Director of Political Affairs, the American College of Radiology) and Shea McCarthy (Partner, Thorn Run Partners) to get their insights about what will happen when America votes on Nov. 5. Plus, Bob speaks to Elizabeth Rula, Ph.D., to preview her Closing Keynote at the 2025 PaRADigm Annual Meetin
Ep. 35: Standing Up for Radiology: Linda Wilgus & Tom Greeson; Ken Davis & Ramana Rameswaran
In this episode, Bob speaks with Linda Wilgus and Tom Greeson to review the 2025 Medicare Physician Fee Schedule Proposed Rule, what it means for radiology, and how RBMA is responding. Plus, Ken Davis and Ramana Rameswaran of the Katten Law Firm join Bob to talk about a new legal issue concerning reproductive health and mammography that radiology practices should be aware of.
Ep. 34: Innovative Leadership: The Future with RBMA's New Co-Executive Directors
In this milestone episode, Bob sits down with the incoming RBMA Co-Executive Directors, Jessica Struve and Linda Wilgus. As he prepares to officially hand over the reins and embrace a well-deserved retirement, Bob reflects on his journey and shares his excitement for the future of RBMA under their leadership. In a wide-ranging conversation, Jessica and Linda detail their history with RBMA and the
Ep. 33: Looking Ahead with RBMA President Pete Moffatt (Plus a Radiology Marketing Roundtable)
Bob welcomes RBMA 2024-2025 President Pete Moffatt for an in-depth discussion about his personal and professional background, his goals for RBMA, and outlook for the industry over the next year. Also hear from three radiology marketing experts, Dianne Keen, Kim Kelley, and Janinne Walker, about the upcoming RBMA SPARK Virtual Conference!
Ep. 32: Operations Education and Marketing/Sales Expert Larry Helicher
Bob sits down with a couple of Masterclass presenters to talk radiology outpatient operations and then has a wide-ranging conversation with longtime friend and marketing mastermind and business owner Larry Helicher.
Ep. 31: Dr. Christopher Zahner & Dr. Eric Walser; Michael Young
Ep. 30: Outpatient Imaging Operational Efficiency and Ken Davis on Legal and Regulatory Issues!
Outpatient imaging operations, physician recruitment, restrictive covenants, and more! Bob speaks with a powerhouse panel who are presenting a pre-conference Masterclass at 2024 PaRADigm entitled "Outpatient Imaging Operational Efficiency and KPIs:" Brenda Bale, Dennis Chaltraw, Jamie Dyer, and Jennifer Yahne. Then, Bob welcomes Ken Davis for a wide-ranging discussion on the strategies r
Ep. 29: Jonathan Berlin and Corbin Wilson; Julie Szeker
Bob is joined by the program co-chairs of the 2024 ACR-RBMA Practice Leadership Forum, Jonathan Berlin and Corbin Wilson, and then speaks with Julie Szeker, a member of the RBMA Board of Directors, to talk about recent updates and the state of mergers and acquisitions in healthcare.
Ep. 28: Dianne Keen, FRBMA, and Dr. Amy Patel; Billy Rowlee
In this episode, Bob welcomes Dianne Keen, FRBMA, and Amy K. Patel, MD, to preview their session at the upcoming 2024 ACR-RBMA Practice Leadership Forum, and then is joined by Billy Rowlee, Chief Revenue Officer of RadiologyBill, to discuss the issue of medical debt in America and how radiology practices should grapple with it.
Ep: 26: Linda Wilgus, FRBMA, and Pam Kassing
In a special Founders' Day edition of AWWB, Bob is joined by Linda Wilgus, FRBMA, and Pam Kassing, to discuss the Physician Practice Information (PPI) Survey and its implications for radiology practices.
Ep. 25: Peter Gunderman and David Wallace
In this episode, Bob is joined by two graduating radiology residents, Dr. David Wallace and Dr. Peter Gunderman, who share their perspectives on the transition from residency to practice, work expectations, and the future of radiology.
Ep. 24: Dr. Geraldine McGinty and Dr. Michael Laposata
In this episode, Bob speaks with Dr. Geraldine McGinty, the first woman to become Chair of the ACR's Board of Chancellors and Senior Associate Dean for Clinical Affairs at Weill Cornell Medicine, as well as Dr. Michael Laposata, Chair of the Department of Pathology at the University of Texas Medical Branch, to discuss their role within the Panel of National Pathology Leaders' Diagnostic Me
Ep. 23: Luke Finney and Andrew Colbert
Bob speaks with Luke Finney, the President and Co-Founder of Mercantile, about the new RBMA Business Credit Card. Then Bob welcomes Andrew Colbert of Ziegler to discuss the state of radiology corporate transactions amid current economic conditions, including consolidation activities, how to strategically build a sustainable platform for the future, strategic alternatives for private practices, and
Ep. 22: Kathy Edwards; William T. Thorwarth, MD, FACR
Listen for a preview of the RBMA 2023 PaRADigm program, including some highlights of sessions you won't want to miss, as well as an insightful conversation with William T. Thorwarth Jr., MD, FACR, the Chief Executive Officer of the American College of Radiology. With the ACR celebrating its 100th anniversary in 2023, Bob and Dr. Thorwarth discuss important past achievements, current initiative
Ep. 21: Jacqueline Bello, MD; Ed Gaines, JD, CCP
Bob welcomes Jacqueline Bello, MD, who is presenting the Industry Keynote at RBMA 2023 PaRADigm. Dr. Bello previews the insights you can expect to gain at PaRADigm by discussing radiology’s central role in impacting health equity and mitigating disparities in outcomes among diverse populations, particularly racial and ethnic underrepresented minorities (URMs) and individuals from lower socioeconom
Ep. 20: Clay Countryman; Tom Dickerson & Andrew Cashman
In the first episode of 2023, Bob chats with Clay Countryman, Esq., to get a sneak peek at the RBMA 2023 PaRADigm Closing Keynote. Then Bob is joined by Thomas Dickerson, FRBMA, and Andrew Cashman, JD, to discuss financial services, recent Congressional action that may impact radiology practices, and changes regarding employee retirement plans.
Ep. 19: Karen Massey and an RBMA Board Roundtable
In this special holiday edition of AWWB, Bob looks ahead to RBMA 2023 PaRADigm by speaking with presenter Karen Massey, who previews her Pre-Conference Masterclass Workshop. Bob then welcomes a roundtable of RBMA Board members to provide insights on what radiology professionals can expect in 2023, from operational issues to regulatory updates and revenue cycle management concerns.
Ep. 18: Mark Canada and W. Kenneth Davis, Jr. JD
In this episode, Bob is joined by Mark Canada of the RBMA Data Committee to speak about the 2022 A/R Survey, and then talks with attorney W. Kenneth Davis, Jr., JD, of the Katten Law Firm in Chicago, about the hot legal issues in radiology and what to be aware of as the calendar turns to 2023.
Ep. 17: Kit Crancer, Shea McCarthy, and Ted Burnes
In this episode, Bob interviews RBMA President-Elect Christopher "Kit" Crancer, RBMA's lobbyist Shea McCarthy, and the ACR Senior Director of Political Affairs Ted Burnes. Tune in for a deep dive into the Radiology Patient Action Network (RPAN), ongoing advocacy initiatives, and the 2022 midterm elections including—a fan favorite—expert predictions!
Ep. 16: John Kaszuba and Billy Rowlee
In this episode, Bob hosts a special guest panel featuring John Kaszuba, Regional Vice President at PFC, USA, and Billy Rowlee, Chief Revenue Officer at Radiologybill, to discuss the No Surprises Act and how it is affecting medical collection activity.
Ep. 15: Tom Marshall; Steven Pollei & Liz Quam from Imaging for a Cause
Bob chats with 2022 SPARK Workshop Keynote Tom Marshall about his expertise in the field of radiology marketing and practice development and is then joined by Steven Pollei, MD (RAYUS Radiology) and Liz Quam to discuss the Imaging for a Cause foundation and opportunities for involvement.
Ep. 14: "Hitting the Right Note" with Barbara Rubel, MBA, FRBMA
In this episode, Bob chats with Barbara Rubel, MBA, FRBMA about being a music major in college and how that background has informed her career, the importance of public speaking, playing an integral role in developing RBMA's Federal Affairs Committee, and the direction of the industry in a world that is more virtually connected than ever.
Ep. 13: "Fishing for Success" with Mark Kalmar, FRBMA
In this episode, Bob connects with Mark Kalmar, FRBMA, RBMA Board President for 2021-2022, to discuss their shared Midwestern roots, their tenures as Rotary Club presidents and the long-lasting impacts that those experiences made, and what can be key determinants for success for those breaking into the radiology business.
Episode 12 "More Guts Than Brains" with Patricia A. Kroken, FACMPE, FRBMA, CRA
What does it take to succeed in radiology business? Patricia A. Kroken, FACMPE, FRBMA, CRA would say it takes more guts than brains! In this episode, Bob has a word with Pat, Director, Education and Corporate Communications at MSN Healthcare Solutions, as she discusses her vast career journey, as well as challenges she has had to overcome in her life. Also, we learn about Pat’s accomplishments in
Episode 11 "What are you doing for breakfast?" with Bud Dey
How much time would it take for one to decide to change their entire career path from pastor to hospital administrator? For Bud Dey, the current Senior Vice President of Collaborative Imaging, he only had time to decide from dinner time one night to breakfast the next day! In this episode, Bob has a word with Bud, discussing his unique career journey. They also reminisce about the beginnings of ra
Episode 10 "What is longest word you can type using only the QWERTY row?" with Steve Collins
Bob has a word with Steve Collins, Vice President, Client Relationships and Business Development at MSN Healthcare Solutions. Steve recounts his unique life experiences from selling Olivetti typewriters in Scotland, to falling into radiology billing in America.
Episode 9 "A better patient experience from beginning to end" with Christie James, MS, FRBMA
Bob has a word with Christie James, MS, FRBMA, the Sr. Manager of Radiology Revenue Cycle Optimization at Mass General Brigham, and past president of RBMA. Christie takes us on her varied career journey, which took her to many places, including Alaska, Hawaii, California, and Vermont. She also describes ways she promotes patient advocacy at Mass General Brigham. Additionally, she shares how the ho
Episode 8 "Finding your most pure self" with Cindy Pittmon, RCC, CHBME, FRBMA
Bob has a word with Cindy Pittmon, RCC, CHBME, FRBMA, the CEO and founder of Acclaim Radiology Management. In this episode, Cindy recounts her journey from growing up in Midlothian, Texas, to becoming a leader in the healthcare industry. She is a past RBMA president, as well as the current president of the Healthcare Business Management Association. She also tells the story of how she was inspired
Episode 7 "Women are poised to lead" with Linda Wilgus, CPA, CMPE
Bob has a word with Linda Wilgus, CPA, CMPE, Executive Director and CFO at Northwest Radiology Network. In this episode Linda recounts how Northwest Radiology was able to efficiently and successfully transition their workforce to work from home at the beginning of the COVID-19 crisis. She also shares her journey from growing up in Indiana, to getting involved with accounting, and then into becomin
Episode 6 "A classic American business success story….It started in a garage" with Cleve Shultz
Bob has a word with Cleve Shultz, president of Data Media Associates (DMA). Cleve recounts his career journey from politics, producing mail pieces, and then ultimately joining DMA. Cleve also shares the story of how long time RBMA member Bob Murphy founded DMA in 1975.
Episode 5 “1968, A Year of Profound Change” with Tom Greeson, JD, FRBMA
In this episode, long-time RBMA supporter Tom Greeson, JD, FRBMA; partner at Reed Smith LLP and current RBMA board member, discusses his life growing up in Dalton, Georgia, attending the University of Georgia during the late 1960s, and his journey into law and radiology. This episode is a “must listen” if you are new to the business of radiology, or an incoming radiologist.
Episode 4 "We Are!" with Rich Whitney
In this episode, Bob has a word with Rich Whitney. Chairman & CEO at Radiology Partners, Inc., and a fellow Penn State Alumni. Rich explains how he got into health care, and the importance of imaging. Bob and Rich also discuss whether or not there is a perfect practice size, and how RadParters researches and implements quality measures.
Episode 3 "#DitchTheDisk" with Geraldine McGinty M.D., MBA, FACR
In this episode of Word with Bob, Bob Still has a conversation with Geraldine McGinty M.D., MBA, FACR, Chair of the American College of Radiology Board of Chancellors. Dr. McGinty is a board-certified radiologist specializing in Women’s Imaging. She is Assistant Professor of Radiology at Weill Cornell Medical College and Assistant Attending Radiologist at the New York-Presbyterian Hospital-Weill C
Episode 2 "Servant Leader" with Sam Khashman
Bob has a word with Imagine Software CEO, Sam Khashman. We learn about Sam’s family from Germany, and how Imagine Software helped to lead the software revolution in health care revenue cycle management.
Episode 1 "The call from dad" with Sarah Mountford, CPC, RCC, FRBMA
In this premier episode of A Word With Bob, Sarah Mountford, CPC, RCC, FRBMA, reflects on her prolific journey from childhood to her current role as RBMA Board of Directors President and as Vice President, Client Services at Zotec Partners. Sarah and host Bob Still, discuss her introduction into healthcare, work life balance, the state of the industry, and more.
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