Behavioral Economics Today Podcast
Host Hugh Massie, founder of DNA Behavior, explores behavioral economics and human decision-making. The podcast offers insights for leaders to understand biases, navigate complexity, and unlock potential. It blends professional expertise with personal stories and practical advice. Massie's background as a behavioral solutions architect shapes discussions on high-stakes choices and living with purpose.
Episodes
Episode 20: From Financial Statements to Financial Intelligence
In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Ruth King, Founder of Financially Fit Business, about the connection between financial understanding, human behavior, and better business decision making.They explore:• Why financial literacy is essential for business owners and leaders• How behavioral styles influence the way people interpret financial inform
Episode 19: Unique You: How Individuality Works and Why It Matters
In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Professor Nigel Nicholson, Emeritus Professor at London Business School and author of Unique You: How Individuality Works and Why It Matters, about why understanding individuality is more important than ever.They explore:• What shapes every person's unique individuality• The difference between identity and ind
Episode 18: From Data Warehouses to Decision Intelligence: The Next Evolution of Enterprise Data
In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Snehal Murudkar, Founder and CEO of Goldfriend Consulting, about why the future of AI depends on more than just data.They explore:• Why enterprise AI is only as strong as the data foundation beneath it• The critical role of enterprise data warehouses in the age of AI• Why more data does not automatically lead
Introductory Episode: The Next Frontier of Behavioral Economics
In the Behavioral Economics Today Podcast pilot episode, Leon Morales had a conversation with Hugh Massie to introduce the vision and direction of the series.This episode explores the evolution of behavioral economics and its intersection with artificial intelligence, behavioral science, and human decision making. It highlights how behavioral data, personalization, and applied behavioral economics
Episode 17: Human-Centered Financial Advice
In the latest episode of Behavioral Economics Today Podcast, Hugh Massie had the privilege of speaking with Frank Corrado, Founder & CEO of Pivot Point, about why behavior should be viewed as the foundation of the entire advisory system.This conversation goes beyond theory and explores what happens when organizations design for real human behavior rather than assumptions.Key topics discussed i
Episode 16: AI Adoption Must Stay Human First
In the latest episode of Behavioral Economics Today, Hugh Massie speaks with Mark Stelzner, Founder of IA, about why successful AI transformation must remain human-first.They explore:• How leaders build trust during AI adoption• Why organizations must deconstruct how work really happens• The decision-making inflection points that shape transformation• The behavioral biases that derail changeThe fu
Episode 15: Trust Flow
In the latest episode of Behavioral Economics Today, Hugh Massie had a conversation with Jeff Morris, creator of the TrustFlow™ Method, about how trust impacts team performance.They explore:• Micro-Trust Activations™• The 12 Cs of TrustFlow™• NeuroTrust and behavioral flow• How trust reduces friction and increases performance velocityIf trust lowers transaction costs, building it intentionally may
Episode 14: The Hypocrisy Trap
In this podcast episode, Hugh Massie interviews Michael Hallsworth, author of The Hypocrisy Trap, as they explore why calling out hypocrisy often feels righteous, but can quietly sabotage progress.Hypocrisy is not always a failure.Sometimes it is the price of learning, changing, and leading.Worth reflecting on, especially in polarized times.
Episode 13: Behavioral Portfolio Management
In this podcast episode, Hugh Massei interviews C. Thomas Howard, CEO of Athena Invest, about his book Behavioral Portfolio Management, a thought-provoking challenge to traditional investment thinking.They explore why investors don’t actually experience risk as market volatility, but rather as loss, fear, and regret, and how portfolios designed without considering real human behavior often fail at
Episode 12: Golden Behaviors
In this podcast episode, Hugh Massie and Sander Palm discuss the principles of behavioral economics, focusing on the concept of nudges and their application in health and decision-making.They explore personal experiences with habits, the role of environment in shaping behavior, and the importance of personalization in nudging strategies. The conversation also touches on the ethical considerations
Episode 11: The Behaviorally Informed Insurance Company
In this episode, Hugh Massie interviews Soraya Catoja and Ann-Kathrin Crede from Allianz to discuss how behavioral economics is transforming insurance and business decision-making. They share how Allianz built its behavioral insights unit and uses evidence-based strategies—such as simplifying communication and redesigning customer experiences—to drive measurable results, including increased digita
Episode 10: Founders Keepers – Why Founders Are Built to Fail, and What It Takes to Succeed
In this episode, Hugh Massie interviews Rich Hagberg, psychologist, long-time leadership researcher, and author of Founders Keepers. Rich shares deep insights gathered from decades of working with founders and executives, using psychological data, 360 assessments, and global leadership research to uncover why so many founders struggle as their companies grow.Rich explains that while founders are c
Episode 9: Using Synthetic Participants for Research
In this episode, Hugh Massie speaks with Chiara Cappellini, Principal Behavioral Scientist at the Behavioral Science Group, and co-author of "A New Tool for Behavioral Scientists" in the Behavioral Economics Guide 2025.The Behavioral Science Group (BSG) is a specialist unit housed within the UAE’s Office of Development Affairs (ODA), mandated to use behavioral science to deliver positive social im
Episode 8: One Nudge Is Not Enough
In this episode, Hugh Massie speaks with Professor Jörn Basel from the Lucerne School of Business, co-author of “One Nudge Is Not Enough” in the Behavioral Economics Guide 2025. Jörn explores why isolated nudges rarely change long-term behavior — especially in sustainable tourism — and how combining behavioral design with structural, motivational, and policy measures can create lasting impact.Toge
Episode 7: The Integrated Ideation Model for Data-Use Culture
In this episode of Behavioral Economics Today, Hugh Massie sits down with Akinyi Odera and Ariam Hailemariam from ThinkPlace Africa to explore how behavioral science, human-centered design, and data innovation are transforming Ethiopia’s healthcare system.Drawing from their groundbreaking work on the Integrated Ideation Model, they discuss the cognitive, social, and emotional barriers behind data
Episode 6: Preventive Screening and Habit Formation
In this podcast episode, Hugh Massie and Deepak Patel discuss the intersection of behavioral economics and health, focusing on the Vitality program, which aims to improve health outcomes through innovative incentives and personalized approaches.Deepak shares his journey in the health sector, the importance of behavioral change in health, and how the Vitality program leverages data and machine lear
Episode 5: What Lies Behind Our Behavior – An Approach to Understanding Human Decision-Making
In this conversation, Juan De Rus discusses the evolution of understanding customer behavior through data insights. He highlights the limitations of traditional surveys and the need for incorporating unstructured information and behavioral insights to gain a deeper understanding of customer satisfaction and attitudes.
Episode 4: Behavioral Economics and Pay Practices
In this episode, Hugh Massie and Minh Hua discuss the intersection of behavioral economics and workplace practices, particularly focusing on pay and bonuses.Minh shares his personal journey and insights into how understanding human behavior can lead to better decision-making in organizations.They explore the implications of bonuses on motivation, the importance of data in decision-making, and how
Episode 3: Soulless to Human: Turning AI Efficiency into Behavioral Connection
In this podcast episode, Hugh Massie and Joel Franks explore the intersection of behavioral economics and technology, with a focus on behavioral personalization.They discuss how understanding human behavior can enhance marketing strategies, strengthen client relationships, and transform business operations.The conversation highlights the importance of emotional engagement, the limitations of tradi
Episode 2 : A Wealth of Wellbeing: A Holistic Approach to Behavioral Finance
In this podcast episode, Hugh Massie and Meir Statman explore the intersection of behavioral economics and finance, discussing the evolution of behavioral finance, the importance of life well-being, and the cultural influences on financial decisions.They delve into the role of education, the impact of personal experiences on financial behavior, and the responsibilities of financial advisors in pro
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