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Barking Mad

Barking Mad

BSM Partners 90 Episodes Oct 7, 2026

Barking Mad delivers straightforward commentary, fresh perspectives, and bold predictions on the pet care industry. The show covers topics relevant to pet parents, industry professionals, and veterinary experts alike. Each episode promises conversations with pet experts that cut through the noise and focus on what really matters in pet care.

Episodes

Fromm, Food Fads, and the Fine Print: Conversations from SUPERZOO 2026
Fromm, Food Fads, and the Fine Print: Conversations from SUPERZOO 2026 Oct 7, 2026 24:18 Pet food packaging gives us plenty to compare, but how much does it actually tell us about the food? Recorded at SUPERZOO 2026, this episode brings Fromm Family Pet Food’s PhD nutritionist, Dr. Danielle Opetz, together with hosts Jordan Tyler and Dr. Stephanie Clark to unpack Fromm’s guiding philosophy. They explore why digestibility, nutrient availability, and processing deserve more attention th
September Zoomies: The Scoop on New DCM Research
September Zoomies: The Scoop on New DCM Research Sep 30, 2026 40:08 Grain-free dog food has spent years in the DCM hot seat, but what is the research actually saying?In this month’s Zoomies, September Zoomies, Jordan Tyler and Dr. Stephanie Clark revisit the controversy surrounding dilated cardiomyopathy and unpack the recent Dog Aging Project findings. Together, they trace how an investigation became a source of widespread fear and discuss the research gaps that
Built Different: The Founders Shaking Up SUPERZOO 2026
Built Different: The Founders Shaking Up SUPERZOO 2026 Sep 23, 2026 27:14 What turns a personal passion, an unexpected opportunity, or a problem with your own pet into a business? At SUPERZOO 2026, we sat down with six founders whose very different paths led them to one place: building products they believe can make life better for pets and the people who love them.In this episode of Barking Mad, hear from Dr. Lindsay Wendt of Botanical Bones, Autumn Smith of Parents 2
Chew on This: Pet Toy Innovation from Interzoo 2026
Chew on This: Pet Toy Innovation from Interzoo 2026 Sep 16, 2026 23:17 What makes a great pet toy? It turns out there’s a lot more to the squeakers, stuffing, and strange shapes than meets the eye. In this episode of Barking Mad, we explore how animal behavior, safety, sustainability, health, and even pop culture are influencing the next generation of pet toy design.Recorded at Interzoo 2026 in Nuremberg, Germany, Jordan Tyler sits down with veteran toy designer Sand
August Zoomies: Behind the Curtain with BK Pets & SUPERZOO 2026 Trends
August Zoomies: Behind the Curtain with BK Pets & SUPERZOO 2026 Trends Sep 9, 2026 46:48 Social media has become a go-to source for pet nutrition advice, but how do you know who to trust? In this episode of Zoomies, Jordan Tyler and Dr. Stephanie Clark sit down with Bryce Francois of BK Pets to talk about his journey from following and promoting unsupported pet nutrition beliefs to questioning the evidence behind it and becoming an outspoken advocate for science-backed information. Br
SUPERZOO 2026 Part I: The Blood, Sweat and Treats of Dog Toy Design with BARK
SUPERZOO 2026 Part I: The Blood, Sweat and Treats of Dog Toy Design with BARK Aug 28, 2026 37:52 What do birthing cows, treat-dispensing trolls, and character development have in common? They’re all part of the wonderfully weird world of BARK, where making great dog toys requires a surprising mix of creativity, engineering, behavioral science, and best of all, unhinged creativity. Recorded live from the SUPERZOO 2026 show floor, this special episode goes behind the scenes at BARK to explore t
July Zoomies: Beagle Backlash, Pet Food Lawsuits & SUPERZOO Bets
July Zoomies: Beagle Backlash, Pet Food Lawsuits & SUPERZOO Bets Aug 12, 2026 34:45 The pet world never stays quiet for long. In the July edition of Zoomies, Dr. Stephanie Clark and Jordan Tyler catch up on the headlines making waves across the pet industry, from the ongoing controversy surrounding research beagles and Seattle’s viral raccoon, to a bigger conversation about veterinarians, nutrition education, and where pet parents should turn for specialized nutrition advice.Plus
A Pet Parent’s Guide to Greenwashing
A Pet Parent’s Guide to Greenwashing Jul 29, 2026 41:23 Everywhere you look, pet food brands are promising to be eco-friendly, responsibly sourced, or better for the planet. But what do those claims actually mean, and how can pet parents separate meaningful sustainability efforts from clever marketing? Hosts Jordan Tyler and Dr. Stephanie Clark are joined by Allison Reser Hamburger of the Pet Sustainability Coalition and Paul Shapiro, CEO of The Better
Sharks and Kibble: The Unexpected Connection and What You Can Do About It
Sharks and Kibble: The Unexpected Connection and What You Can Do About It Jul 15, 2026 34:27 Sharks have survived for more than 400 million years, but now, many species are dwindling in numbers. In this episode of Barking Mad, Jordan Tyler sit down with conservation experts from the Shark Trust, AZA SAFE Shark & Ray Program, Aquarium Conservation Partnership, and Monterey Bay Aquarium Seafood Watch to set the record straight on one of the ocean’s most misunderstood animals. Jordan exp
June Zoomies: Boy Kibble, Recalls, and One Nasty Fly
June Zoomies: Boy Kibble, Recalls, and One Nasty Fly Jul 3, 2026 23:42 Summer is in full swing, and so are pet food recalls, lawsuits, and warm-weather safety concerns. In this month's edition of Zoomies, Dr. Stephanie Clark and Jordan Tyler round up the latest headlines that every pet parent should know. From the internet's latest obsession with "boy kibble" to expanding pet food recalls and the growing concern surrounding the New World Screwworm, this episode blend
Turning Frustration into Innovation, and Other Founder Stories from Interzoo 2026
Turning Frustration into Innovation, and Other Founder Stories from Interzoo 2026 Jun 24, 2026 41:21 In this special episode of Barking Mad—recorded live at Interzoo 2026, the world’s largest pet industry trade show, and sponsored by Kallman Worldwide, Inc.—we sidestep the booths and bags to explore the founding stories, philosophies, and trends shaping the future of pet care. From personalized nutrition and shelf-stable fresh food to pet longevity research, veterinary telehealth, and entirely ne
The 'European Pet Market' Doesn't Exist, and Other Lessons from Interzoo 2026
The 'European Pet Market' Doesn't Exist, and Other Lessons from Interzoo 2026 Jun 17, 2026 31:57 Think the European pet market is one big, unified thing? Think again. Recorded live from Interzoo 2026, the world's largest pet industry event, this episode of Barking Mad explores the cultural, economic, and behavioral differences shaping pet ownership around the globe. Join Jordan Tyler as she sits down with pet industry leaders from Europe and beyond to discuss everything from pet humanization

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