Next Level Facebook Ads Podcast
Hosted by Phil Graham, this podcast helps digital marketers master Facebook advertising and gain an edge over their competition. It aims to be part of a movement that takes digital marketers to new heights, offering tips and strategies for running effective ad campaigns. The show is geared toward those who want to elevate their skills and achieve next-level results in Facebook ads.
Episodes
EP 492: Stop Comparing Your Facebook Ad Results to Other Businesses
What's a "good" CTR, CPM, or cost per lead? The answer depends far more on your business than on industry benchmarks. In this episode, learn why comparing your Facebook ad results to everyone else can sometimes lead to bad decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based o
EP 491: Are Your Facebook Ads Asking for Too Much Commitment Too Soon?
Your Facebook ad may be reaching the right person but sometimes asking them to make too big of a decision too quickly. In this episode, learn how to spot commitment friction, rethink your CTA, and make the next step feel more natural with the goal of not always attracting low quality leads. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademar
EP 490: Paying Too Much Attention to Your Facebook Ads?
Checking Facebook Ads Manager all day can sometimes make normal performance swings feel like emergencies. In this episode, learn how to separate smart monitoring from unnecessary meddling, and why sometimes the best optimization is leaving the account alone. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective own
EP 489: Are Your Facebook Ads Too Safe to Get Attention?
Your Facebook and Instagram ads can be polished, professional, and still completely forgettable. In this episode, learn how playing it too safe might make your ads blend in, and how to stand out without resorting to clickbait, gimmicks, or over-the-top creative. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective
EP 488: What Happens After Someone Sees Your Facebook Ad but Doesn't Click?
What happens when someone sees your Facebook or Instagram ad but never clicks it? More than you might think. In this episode, learn how ads can influence searches, direct visits, familiarity, and future buying decisions, and what you should do about it. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners.
EP 487: Are Your Facebook Ads Costing You Sales and Hurting Your Reputation?
Your Facebook and Instagram ads are saying more about your business than you may realize. Phil breaks down how discounts, pricing, AI-generated content, urgency, production quality, and repetition can shape the way people see your brand, whether negatively or positively, and he shares five questions to help you evaluate the impression your ads are actually creating. This podcast is not affiliated
EP 486: Are You Testing Different Facebook Ad Angles & Ideas?
In this episode, Phil shares how to develop strategic angles based on customer problems, motivations, and awareness levels. He also explains why some promising ads never receive enough reach to prove themselves—and how giving those angles their own budget can sometimes help you evaluate them more effectively. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Ins
EP 485: When a Facebook Ad Problem Is Really a Sales Problem
The ads generated the lead, but what happened next? Slow responses, weak follow-up, and poor lead handling can make good advertising look broken. Before blaming Meta, inspect the sales process waiting on the other side of the form. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on
EP 484: Did Facebook Ads Really Cause That Sale?
Ads Manager gave your Facebook ad credit for the sale, but did the ad truly cause it? This episode breaks down attribution, overlapping marketing channels, and how to tell whether your reported results match what is actually happening in the business. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Op
EP 483: What Your Facebook Ad Comments Are Trying to Tell You
Your ad comments contain more than questions and complaints. They can reveal hidden objections, confusing messaging, new creative angles, and the exact language your customers use. Here is how to turn the comment section into a powerful source of ad ideas. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owner
EP 482: Are You Training Meta to Find the Wrong People?
Meta may not be finding the wrong people by accident. You might be training it to do exactly that. In this episode, discover how your conversion event and lead data could be quietly steering your ads toward more of the results you do not actually want. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. O
EP BONUS: What Meta's Q2 Numbers Mean For Your Ad Costs
Meta just reported Q2 2026, and two numbers in there directly affect what you may be paying for ads right now. Average price per ad is up 12% year over year, and ad impressions are up 14%, which tells us something important about your competition. In under four minutes: what these numbers mean for your campaigns, why your costs may be creeping up even if nothing changed on your end, and what I thi
EP 481: The Facebook Ad Account Cleanup I'd Do Before Spending Another Dollar
Before launching more campaigns, testing more ads, or changing the strategy again, some ad accounts need a cleanup. In this episode, I walk through the practical account cleanup I'd consider before spending another dollar, including campaign clutter, naming, old tests, tracking, reporting, and why a messy account can lead to messy decisions. This podcast is not affiliated with, endorsed by, or spo
EP 480: Why Panic Is So Expensive in Facebook Ads
One of the most expensive things in Facebook advertising is not always a bad ad. Sometimes it is a bad reaction. In this episode, I explain why panic decisions can sometimes hurt ad performance, how one bad day can lead advertisers to make the wrong move, and why calm, rules-based decision-making is so important when managing Meta campaigns. This podcast is not affiliated with, endorsed by, or spo
EP 479: The Hidden Bottleneck Between the Ad Click and the Sale
Sometimes the ad is not the real problem. Sometimes the landing page is not either. The real issue may be what happens after someone clicks, opts in, schedules, or raises their hand. In this episode, I break down the hidden bottleneck between the ad click and the sale, including follow-up, speed, trust, nurturing, and why Facebook ads often expose problems elsewhere in the business. This podcast i
EP 478: Why Your Facebook Ads Need a Stronger Point of View
Many Facebook and Instagram ads are technically fine, but easy to ignore. In this episode, I explain why stronger ads often start with a stronger point of view, not just better prettier creative. You'll hear how to make your messaging more specific, more memorable, and more useful without relying on hype, exaggerated claims, or generic marketing language. This podcast is not affiliated with, endor
EP 477: Facebook Ad Library: Don't Make These Competitor Research Mistakes
Meta's Ad Library can be a useful research tool, but many advertisers use it in a way that can lead to bad assumptions and poor decisions. In this episode, I explain why seeing a competitor's ad does not mean that the ad is working, what the Ad Library can and cannot tell you, and how to use competitor research without blindly copying ads that might not be profitable, strategic, or relevant to you
EP 476: The Hidden Cost of Chasing Cheap Leads
Cheap leads can look great in Ads Manager, but they may cost more than you think. In this episode, I explain why lead quality matters, how low cost leads can create false confidence, and what to look at beyond cost per lead. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based on Phil's
EP 475: The Facebook Ad Funnel Leaks I See All the Time
One of the biggest Facebook ad problems sometimes happens after the click. In this episode, I cover some common funnel leaks, why your ad and landing page must feel connected, and how to create a smoother path from click to conversion. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are based
EP 474: How Much Ad Data Is Enough Before You Make a Change?
How much data is enough before you change a Facebook or Instagram ad? In this episode, I explain how to avoid reacting too quickly, why small data can be misleading, and how to use timing, context, and patterns to make smarter ad decisions. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Instagram. All trademarks belong to their respective owners. Opinions are
EP 473: The 3 Questions I Ask Before Touching Any Facebook Ad
Before you change a struggling Facebook or Instagram ad, make sure you know what you're actually fixing. In this episode, I share the 3 questions I ask before touching any Facebook or Instagram ad that is not working, and how that could help you make smarter decisions, avoid emotional changes, and use data to guide your next move. Website: https://philgrahamdigital.com This podcast is not affiliat
EP 472: What Meta's AI Still Needs From You
Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear offers, human judgment, and better conversion signals. Use the tools. Just don't blindly hand over the thinking. This podcast is not affiliated with, endorsed by, or sponsored by Meta, Facebook, or Insta
EP 471: Should You Fix the Ad, the Funnel, or the Audience First?
When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes. Website: https://philgrahamdigital.com
EP 470: Why Overcomplicating Facebook Ads Can Backfire
More campaigns, more ad sets, more moving parts — and usually more confusion. In this episode, I talk about why complexity can hurt performance more often than it helps, and why simpler usually wins. Website: https://philgrahamdigital.com
EP 469: The Fastest Way To Kill a Winning Facebook Ad
A lot of advertisers finally get an ad working… and then mess it up. In this episode, I cover the common mistakes people make once an ad starts performing and how to avoid potentially killing momentum. Website: https://philgrahamdigital.com
EP: Meta Earnings Episode For Advertisers
Quick 3 minute episode about Meta's earnings report today and how it affects advertisers. Website: https://philgrahamdigital.com
EP 468: The Facebook Ads Metrics That Matter Most in 2026
Too many advertisers are watching the wrong numbers and making bad decisions because of it. In this episode, I walk through the metrics that actually matter and how to think about them without getting lost in the dashboard. Website: https://philgrahamdigital.com
EP 467: Why Your Facebook Ads Attract the Wrong Leads
Getting leads is not the same as getting the right leads. In this episode, I break down why some ads pull in the wrong people, what causes it, and how to spot the problem before it wastes more time and budget. Website: https://philgrahamdigital.com
EP 466: How To Create Scroll-Stopping Instagram Reels Ads
Instagram Reels ads deserve more attention than a lot of advertisers are giving them. In this episode, I cover what helps a Reels ad actually hold attention, from the first second and native feel to pacing, visuals, hooks, and keeping the message focused. If you are using Reels placements, this is a must listen episode! Website: https://philgrahamdigital.com
EP 465: Why Some Facebook Ads Never Have A Chance
Some Facebook and Instagram ads struggle long before they ever go live. In this episode, I talk about why certain ads are set up to fail from the start, including weak testing, unclear messaging, copycat creative, no real hook, low trust, and a lack of differentiation. If an ad never had a real shot, it is worth understanding why. Website: https://philgrahamdigital.com
EP 464: Fix Your Offer Before Your Ads?
A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the offer is even compelling enough for cold traffic. Website: https://philgrahamdigital.com
EP 463: When NOT To Run Facebook Ads
Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a few situations where running ads may do more harm than good, including when you are desperate for fast results, following bad advice, leaning on lazy templates, or lacking the runway to give ads a fair shot. Website: https://philgrahamdigital.com
EP 462: Stop Copying Competitors' Facebook Ads
In this episode, I explain why copying competitor Facebook and Instagram ads can backfire. We'll talk about how to study competitors the smart way without blending into the noise. If you want your ads to stand out instead of sounding like everyone else, this one's for you. Website: https://philgrahamdigital.com
EP 461: My Exact Retargeting Strategy in 2026
In this episode, I walk through how I am doing retargeting ads in 2026, when I use it, when I don't, how I layer audiences, and how I'm doing creatives for people that already know who you are. If your warm audiences feel scattered or are underperforming, this episode could help you simplify your approach and focus on what actually matters. Learn how to leverage your warm audience with my strategi
EP 460: The Real Reason Many Facebook Ads Fail
Most advertisers blame Facebook when their ads don't work. But what if the real problem isn't your targeting, your budget, or even your creative? In this episode, I break down the deeper issues that sometimes sabotage ad performance and explain why ads often just expose problems that were already there. If you've ever felt like you're "doing everything right" but still not seeing traction, this ep
EP 459: You're Testing Facebook Ads Wrong
Bad Facebook & Instagram ad testing creates confusion, not clarity. When too many variables change at once, you never know why something worked, or why it didn't. In this episode, I cover the most common testing mistakes I see and how to approach Facebook ad testing with more control and clarity. Website: https://philgrahamdigital.com
EP 458: How To Spot Facebook Ad & AI Scammers
The Facebook ads and AI space is flooded with scammers and bad advice that looks legitimate. In this episode, I break down the biggest red flags I see, from people who don't actually do what they teach, to guarantees, hype, and borrowed credibility, and how to spot them before you potentially waste time or money. Website: https://philgrahamdigital.com
EP 457: Super Bowl Ad Lessons for Facebook Ads on Any Budget
Learn how to apply Super Bowl ad ideas to your Facebook and Instagram ads, even without a large budget. I share some great tactics as well as my favorite Super Bowl ads this year and why. Website: https://philgrahamdigital.com
EP 456: Why Your Facebook Ads Stopped Working
Many Facebook ads don't fail overnight, they fade over time. Here's why that happens and how I think about diagnosing it and fixing it. Website: https://philgrahamdigital.com
EP Special Meta Earnings Episode For Advertisers
Quick earnings recap today from Meta, most important to advertisers is daily active people, which has grown again! Website: https://philgrahamdigital.com
EP 455: How Often Should You Refresh Facebook Ads?
How often should you really refresh your Facebook and Instagram ads? In this episode, I break down why time-based refresh rules may cause more harm than good and share the real signals I look for before making changes. Website: https://philgrahamdigital.com
EP 454: Facebook Ad Creatives in 2026: What's In, What's Out
Creative trends shift fast. Here's what's working for us now, what's fading away, and what we're going to focus on when it comes to Facebook and Instagram ad creatives in 2026. Website: https://philgrahamdigital.com
EP 453: How To Make Your Facebook Ads Budget Go Further in 2026
If your goal is to get as much value as you can from your Facebook ads budget in 2026, whether it's large or small, this episode walks you through the approaches we're using and my strategies and recommendations. Website: https://philgrahamdigital.com
EP 452: My 2026 Facebook Ads Gameplan & Strategy
Here's the approach I'm using for Facebook Ads in 2026: The structure, priorities, and creative strategy behind how I'm setting up campaigns in 2026. Website: https://philgrahamdigital.com
EP 451: 5 Reasons To Go All-In on Facebook Ads in 2026
Thinking about where to focus your marketing in 2026? Here are five reasons Facebook Ads continue to be one of the smartest plays for businesses that want predictable, scalable marketing systems. Website: https://philgrahamdigital.com
EP 450: Facebook Ad FAQ & #1 Lesson Learned in 2025
Today is our annual Facebook Ads frequently asked questions episode and I also share the #1 Facebook Ad lesson I learned in 2025. Website: https://philgrahamdigital.com
EP 449: The First Thing I Fix in 90% of Ad Accounts I See
Many advertisers chase the wrong problems. Here's the very first thing I fix in almost every ad account I audit, and why it changes everything you do next. Website: https://philgrahamdigital.com
EP 448: The Facebook Ad I Keep Coming Back To (And Still Recommend Today)
There's one Facebook and Instagram ad structure I've used across industries, offers, and budgets, and I keep coming back to it because I love it so much. In this episode, I'll break down the simple formula I keep coming back to, and the one twist I use to make it resonate with my audience. Website: https://philgrahamdigital.com
EP 447: Holiday Ads Home Stretch: Smart Facebook Ad Moves for December
The busiest ad weeks of the year are here and there's still time to make smart, strategic moves. In this short episode, we'll cover the key things to adjust in your Facebook & Instagram ads this month: what to pause, what to refresh, and how to shift your messaging as shipping deadlines approach. Ten minutes, all action, no hype, no fluff. Website: https://philgrahamdigital.com
EP 446: How I Test New Facebook Ads Without Wasting Money
Testing new Facebook ads can either teach you what works and doesn't, or burn through your budget fast. In this quick, practical episode, I'll walk you through how I test new ads efficiently, what to look for in your early data, and how to spot winners before scaling. Website: https://philgrahamdigital.com
EP 445: The Smart Way to Run Facebook Ads on a Small Budget
Running Facebook ads on a small budget doesn't mean it's impossible to get great results, it just means you need a smarter plan. In this short episode, I'll break down how to try and make every dollar count, avoid the mistakes that can waste money, and get more data and momentum from limited spend. Website: https://philgrahamdigital.com
EP 444: Facebook Ads FAQ Episode
Today I'm doing something a little different, a quick Facebook Ads FAQ episode! I'm answering some of the most common questions I get from advertisers and business owners all the time, from small budgets to AI targeting and more. Website: https://philgrahamdigital.com
EP 443: Why People Scroll Past Your Facebook Ads (and How to Stop It)
If people scroll right past your Facebook and Instagram ads, it's not just about your targeting, it's also psychology. In this short episode, I'll unpack the real reasons some people ignore ads and what you can do to try and stop the scroll and earn attention the right way. Website: https://philgrahamdigital.com
EP: Special Meta Earnings Episode
Meta just reported earnings, and it's great news for advertisers. Here's a quick 3-minute recap of what stood out and why it matters. Website: https://philgrahamdigital.com
EP 442: Should You Let Facebook's AI Pick Your Audience?
Meta wants you to let its AI handle targeting for you, but should you trust it? In this episode, I'll uncover when it actually helps to let Meta pick your audience, and when it may quietly waste your budget. Learn the smart way to blend AI automation with real human strategy so you stay in control. Website: https://philgrahamdigital.com
EP 441: Stop Boosting Facebook Posts: Do This Instead
Boosting Facebook and Instagram posts might feel like running ads, but it can sometimes be one of the biggest mistakes I still see some advertisers make here in late 2025. In this episode, I'll break down why boosting could hold you back and what to do instead. Website: https://philgrahamdigital.com
EP 440: What I Look for First in a Failing Ad Account
When a Facebook Ad account stops working, most people throw money at it or start randomly guessing. In this episode, I'll walk you through the first things I look at when results tank, so you can troubleshoot smarter and fix what's really broken. Website: https://philgrahamdigital.com
EP 439: The Dumbest Facebook Ad Advice I Still See
There's no shortage of bad Facebook Ad advice online, but A LOT of it is just plain horrible. In this episode, I'll cover some of the worst tips I still see floating around in late 2025 and what to do instead. Website: https://philgrahamdigital.com
Special Episode Breaking News Great For Meta Advertisers
In this special episode, I share some breaking news from this week that should be amazing for Facebook and Instagram advertisers and I also share a PSA of what NOT to do that can hurt many advertisers. Website: https://philgrahamdigital.com
EP 438: Why Your Instagram Ads Aren't Converting
Your Instagram ads might be getting views, maybe even likes, but are they actually getting SALES? In this short episode, I share three common reasons why Instagram ads sometimes fail to convert and offer practical ways to rethink your approach. Website: https://philgrahamdigital.com
EP 437: Why Some Facebook Ads Work Without a CTA
Some of the most effective Facebook & Instagram ads don't always look like ads at all. In this episode, we explore how native looking content (ads that look like posts) can sometimes blend seamlessly into the feed and may get more attention, spark curiosity, build trust, and could lead to unexpected results. You should be testing these no call to action style ads! Website: https://philgrahamdigita
EP 436: 3 Mistakes Most Advertisers Make When Using Meta's AI Tools
AI and Advantage+ are powerful but many advertisers make big mistakes when them that may cost time and money. Today, I share the three most common (and potentially costly) mistakes advertisers make when they hand over too much control to Meta's AI, plus practical fixes you can deploy today. I am pro-AI and pro-Advantage+, but ONLY when you remain the pilot and don't give up too much control! Webs
EP 435: Top 3 Mistakes Facebook Advertisers Make & Quick Fixes
Discover 3 common mistakes both experienced and new Facebook and Instagram advertisers are making, and the quick, practical fixes that could be a game changer. Website: https://philgrahamdigital.com
EP 434: Facebook Lead Ads vs. Landing Pages - Which Is Best?
Are Facebook Lead Ads better than sending traffic to your landing page? In this quick episode, I break down the pros, cons, and what's actually working in 2025. You'll learn when to use each strategy and how to make the smart choice for your funnel and audience. Website: https://philgrahamdigital.com
EP 433: Micro-Targeting Mastery: Facebook Ads That Feel Personal
Imagine an ad so specific it feels like it's speaking directly to your fears, goals, or desires. That's micro-targeting and it's what many smart advertisers are doing in 2025 and beyond. Website: https://philgrahamdigital.com
EP 432: 3 Easy Ways to Generate Better Facebook Ad Hooks in Under 5 Minutes
Have you ever been stuck staring at a blank screen, trying to write a scroll stopping Facebook ad? In this quick episode, I'm sharing 3 super simple ways to generate better hooks fast. No magic, no fluff, just real methods I use when I need great ad copy right now. Website: https://philgrahamdigital.com
EP 431: Why I Love Testing "Ugly" Facebook Ads
When I'm launching a new ad, I don't always start with polished, high production "perfect" video ads. I start "ugly" and there's a reason for it. In this short episode, I'll explain why scrappy, low fidelity ads can often outperform the fancy stuff. Website: https://philgrahamdigital.com
EP 430: What Apple, Nike, & Disney Would Do with a $500 Facebook Ad Budget
What would a billion dollar brand like Apple or Nike do if they only had $500 to spend on Facebook Ads? It's probably not what you think. In this quick episode, I'm breaking down how big brands think small and how you can borrow their strategy even with a lean budget. Website: https://philgrahamdigital.com
Bonus Episode: Meta's 2025 Q2 Earnings: What Advertisers Need to Know
Today, Meta announced their earnings report for the 2nd quarter of 2025 and in this short and quick episode, I cover the most important things advertisers need to know and why it's such great news for advertisers! Website: https://philgrahamdigital.com
EP 429: My 3 Minute Facebook Ads Health Check
Before you pause your ad campaigns or rebuild your entire funnel from scratch, try this! In this quick episode, I'll walk you through my simple 3-minute Facebook & Instagram Ads health check that can help reveal issues and what to fix first. Website: https://philgrahamdigital.com
EP 428: Why I Ignore Many "Meta Best Practices" & What I Do Instead
There are many "best practices" for Facebook and Instagram ads but sometimes, following them blindly can tank your results. In this short episode, I'm sharing a few "best practices" I sometimes ignore, why I do it, and what I do instead. If your ads feel stuck or you're frustrated, this might be why. Website: https://philgrahamdigital.com
EP 427: Why Scaling Kills Your Facebook Ads & What To Do Instead
Scaling sounds like the goal but if you've ever increased your ad budget and watched your results fall apart, you're not alone. In this short episode, I'll break down why scaling sometimes kills so many Facebook and Instagram ad campaigns and what to do instead. Website: https://philgrahamdigital.com
EP 426: How To Fail at Facebook Ads
Wondering why your Facebook & Instagram Ads aren't working? This episode is for you. I'm sharing some of the biggest mistakes I see every day, from bad strategy to listening to fake gurus, so you don't fall into the same traps. Website: https://philgrahamdigital.com
EP 425 Fix Your Facebook Ad Funnel in 10 Minutes?
Clicks but no conversions? Warm ads falling flat? Let's take a closer look at what might be happening inside your funnel. In this episode, I'll share a simple checklist to help you spot potential issues and make informed adjustments. Website: https://philgrahamdigital.com
EP 424: 5 Facebook Ad Myths You Need to Ditch
Still boosting posts or struggling with Facebook Ads and blaming the algorithm? You're not alone. In this episode, I'm sharing 5 common Facebook Ad myths that might be throwing off your strategy, from misunderstood budgets to what really went wrong with your ads. Tune in for clarity and confidence in your next steps. Website: https://philgrahamdigital.com
EP 423: Why Your Facebook Ad Tests Might Not Be Working
Are you testing your Facebook and Instagram ads? I hope so, but the problem is, many advertisers are doing it wrong. In this episode, I break down the biggest testing mistakes I see, and how to fix your approach so you're not just burning budget without answers. Website: https://philgrahamdigital.com
EP 422: 5 Ways to Make Your Ads Look Native (Not Like Ads)
If your Facebook and Instagram ads look like ads, you may have already lost the scroll battle. In this episode, I'll show you 5 simple ways to help make your ads look native, so they blend into the feed, feel natural, and help get you noticed. Website: https://philgrahamdigital.com
EP 421: 5 Facebook Ad Hooks That Stop the Scroll
Struggling to grab attention with your ads? In this episode, I break down real Facebook and Instagram Ad hooks that can stop the scroll, plus why they work, when to use them, and how to come up with some of your own. Website: https://philgrahamdigital.com
EP 420: How I'd Spend $1k on Facebook Ads This Month
Have a $1,000 Ad budget and not sure how to spend it? In this episode, I'll show you exactly how I'd spend that money on Facebook and Instagram Ads this month, including what to skip, what to prioritize, and how to break it out. Website: https://philgrahamdigital.com
EP 419: Why Many Facebook Ads Still Fail in 2025
If your Facebook and Instagram ads are struggling, you're not alone. In this episode, I break down the most common reasons many Facebook Ads fail and what some smart advertisers are doing differently. Website: https://philgrahamdigital.com
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