The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy
Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a comprehensive, results-driven discipline.
Episodes
Why Your Google Ads Spend Disappears Into Competitors
Lucas and Luna dissect the hidden mechanics of competitor keyword cannibalization in paid search. They explore how automated bidding strategies inadvertently funnel budget toward rival brands when audience overlap is ignored. The conversation centers on a specific case study involving a mid-sized e-commerce retailer who reclaimed twenty percent of their monthly ad spend by implementing negative ke
How Google Ads Keyword Match Types Shape Profit Margins
Most marketers treat keyword match types as simple traffic filters, but they are actually profit levers. In this episode, Lucas and Luna dissect how broad match expansion silently erodes margins by capturing low-intent search queries that never convert. We look at a specific case where a mid-sized e-commerce brand shifted from exact match to broad match with negative keywords, resulting in a thirt
Why Google Ads Audience Overlap Drives Wasted Spend
Most advertisers treat Search and Display as separate channels, but the real cost lies in audience overlap. Lucas and Luna dissect how identical users get served twice within a single week, inflating costs without adding incremental value. They explore a specific case where merging overlapping custom segments reduced wasted impressions by twenty two percent while lifting conversion rates. This epi
Google Ads Response Rate Optimization Explained
We break down Google's latest shift from just driving clicks to optimizing for actual customer actions. Lucas and Luna explore how Response Rate Optimization changes bidding logic, why quality score matters less than conversion paths, and what small business owners need to adjust in their account structures to stop wasting budget on low-intent traffic. This is a practical guide to the new PPC real
How Google Ads Handles Post-Privacy Attribution
With third-party cookies vanishing and privacy regulations tightening, marketers are struggling to measure true campaign performance. In this episode, Lucas and Luna explore how Google Ads is adapting its attribution models to account for post-privacy data limitations. They examine the shift from last-click to data-driven attribution, the role of modeled conversions, and practical strategies for m
Google Ads Manual Bidding Mastery
Most advertisers let Google’s automated bidding systems run the show, but that convenience often hides a critical blind spot: you surrender control over your cost per acquisition. In this episode of The Google Ads Podcast, Lucas and Luna dissect why manual bidding remains the superior strategy for businesses with predictable margins and stable conversion data. We explore how to structure manual ca
Google Ads Account Structure Secrets
Most advertisers treat their Google Ads account structure as a filing system, but Lucas and Luna argue it is actually a signal architecture problem. In this episode of The Google Ads Podcast, they dissect why the shift from keyword-based ad groups to theme-based silos changes how Google’s machine learning models evaluate relevance. They walk through a specific case study of a mid-market e-commerce
How Google Ads Smart Bidding Optimizes For Profit Margins
Most advertisers treat Target ROAS as a vanity metric, chasing revenue while ignoring the cost of goods sold. In this episode, we drill into how to configure value-based bidding to protect gross margins instead of just top-line sales. We examine the specific mechanics of setting realistic return on ad spend targets for high-ticket items versus low-margin volume plays, and why blindly trusting algo
Why Google Ads Quality Score Is The Hidden Lever For Profit
We are dissecting the single most misunderstood metric in paid search: Quality Score. Most marketers treat it as a vanity badge, but today we explore how it directly dictates your cost per click and ad rank. We use a specific B2B SaaS example to show why a lower bid with a higher quality score consistently outperforms aggressive bidding on poor relevance. This is about structural efficiency, not j
How Google Ads Dynamic Remarketing Closes The Loop
We drill into the mechanics of dynamic remarketing, where Google automatically serves ads featuring specific products a user previously viewed. Lucas breaks down how product feed integration works with responsive display ads to recover abandoned carts. Luna challenges the assumption that more inventory always equals better performance, pointing out how creative fatigue sets in after three views. T
How Google Ads AI Is Rewriting Your Creative Strategy
In this episode of The Google Ads Podcast, Lucas and Luna dive into the often-overlooked role of creative assets in modern algorithmic bidding. While most advertisers focus on keywords and bids, Google’s machine learning models are increasingly relying on creative signals to predict performance. We break down how responsive search ads and asset groups interact with AI-driven optimization, using a
Why Your Google Ads Budget Vanishes Into Competitor Keywords
In this episode, Lucas and Luna dissect the hidden mechanics of Google Ads budget leakage. They explore why your ad spend disappears into competitor keyword auctions, even when you are bidding on branded terms. Using a specific case study of a mid-sized e-commerce retailer losing fifteen percent of their monthly budget to accidental competitor traffic, they explain how broad match modifiers and au
Why Google Ads Silent Failures Kill Small Campaigns
Most advertisers assume their campaigns are running, but a hidden class of errors known as silent failures is quietly draining budgets without triggering alerts. In this episode, we dissect why these invisible breakdowns happen, specifically focusing on the gap between impression delivery and actual click validity. We look at a concrete case where a mid-sized e-commerce brand lost forty percent of
Why Google Ads Silent Failures Kill Small Campaigns
We dissect the mechanics of budget pacing failures in Google Ads, focusing on how algorithmic learning phases can silently drain spend without generating conversions. Lucas and Luna explore why small accounts struggle to exit the learning phase and what structural changes you can make today to stabilize performance.
#GoogleAds #PPCStrategy #BudgetPacing #DigitalMarketing #AlgorithmicLearning #Con
How Google Ads AI Learns From Your Offline Data
We dig into the often-overlooked mechanics of offline conversion tracking in Google Ads, exploring how businesses like a regional HVAC provider closed the loop between digital clicks and actual installations. Lucas breaks down why last-click attribution is lying to you about high-consideration purchases, while Luna shares her experience with CRM integration headaches. We examine specific data flow
How Google Ads Handles Post-Privacy Attribution
With the deprecation of third-party cookies reshaping how advertisers measure success, this episode explores Google Ads' shift toward modeled attribution and privacy-safe signals. Lucas and Luna break down how algorithms now fill in the gaps when direct tracking fails, using a specific mid-market e-commerce case study to show how conversion modeling changed their return on ad spend by twelve perce
How Google Ads Measures True ROI Without Last Click
Episode two hundred marks a milestone for the network, and we are marking it by tackling the single biggest blind spot in paid search: last-click attribution. Most advertisers think they know their return on investment because they look at the final conversion event, but that metric actively punishes the top of the funnel. In this episode, Lucas and Luna break down how Google Ads uses data-driven
Why Your Google Ads Budget Bleeds Into Competitor Traffic
We dissect the hidden tax of competitor keyword bidding using a specific retail case study. In this episode, we examine how one mid-sized home goods retailer lost forty percent of its conversion volume to brand-only searches while their own product pages remained invisible. We break down the mechanics of why broad match and automated bidding often default to high-intent competitor queries, and why
How Google Ads Attribution Shifted Your Budget
Google changed how it counts conversions, moving away from last-click to data-driven models. This episode breaks down why your cost per acquisition jumped overnight and how to fix it without burning budget. We look at a specific e-commerce case where shifting attribution windows revealed wasted spend on competitor keywords. Lucas and Luna explain the mechanics of view-through conversions and why t
How Google Ads Budget Pacing Kills Small Campaigns
Small advertisers often watch their daily budgets vanish by noon, leaving the rest of the day unspent and their campaigns starving for data. In this episode, we break down why Google’s automated pacing engine suppresses bids on smaller accounts and how to manually override it using budget caps and bid adjustments. We look at a specific case where shifting from average daily spend to accelerated de
Why Google Ads Silent Failures Happen
We explore the phenomenon of silent campaign failures in Google Ads where performance metrics look stable but conversions drop. Using a specific case of a mid-market retailer seeing a forty percent decline in qualified leads despite unchanged bids, we analyze how algorithmic drift and search term mismatch create invisible leaks. Lucas and Luna break down the diagnostic steps to identify these issu
Google Ads Offline Conversion Value Modeling
Most marketers treat offline conversions as a manual data-entry chore, but Google's value modeling is quietly changing how campaigns learn. In this episode, Lucas and Luna break down the specific mechanics of how offline conversion imports shift bid strategies from simple volume hunting to revenue optimization. They look at why high-ticket B2B and home services companies are seeing double-digit li
Why Your Google Ads Budget Disappears on Competitor Keywords
Lucas and Luna dissect the hidden revenue leak in most PPC accounts: accidental bidding on your own brand terms via broad match modifiers. Using a concrete case study of a mid-market SaaS firm losing eight percent of its monthly budget to self-competition, they explain how negative keyword architecture and exact match protection can reclaim millions in wasted spend. This episode provides actionabl
How Google Ads Signals Are Rewriting Your Bidding Strategy
The shift from keyword-centric to signal-centric bidding is the single biggest change in paid search this year. Lucas and Luna break down how Google Ads now prioritizes audience signals, first-party data, and contextual cues over exact match keywords. They explore why traditional broad match strategies are failing for mid-market advertisers and offer a concrete framework for restructuring ad group
How Google Ads Audience Signals Beat Broad Match Guesswork
We dissect why broad match keywords often bleed budget on irrelevant traffic and how shifting to audience signals creates precision. Lucas breaks down the mechanics of signal-based targeting using a concrete case study from a mid-market SaaS company that cut wasted spend by thirty percent while maintaining lead volume. Luna challenges the assumption that AI handles intent automatically, showing ho
Google Ads Responsive Search Ads Structure Guide
We dissect why responsive search ads fail when you treat them like static copy. Using a concrete example from a mid-market SaaS company, we show how Google’s AI actually weighs headlines and descriptions in real time. You will learn the specific structural rule for asset group organization that improves quality score by reducing keyword-to-ad friction. This is not about writing better ads; it is a
How Google Ads Uses Offline Conversions to Close the Loop
Most advertisers treat Google Ads as a closed loop, measuring only what happens on screen. But high-value decisions—like buying a $50,000 HVAC system or signing a commercial lease—often close offline, in person or over the phone. This episode explores how uploading offline conversion data back into Google Ads transforms your account structure and AI bidding models. We look at a specific case where
How Google Ads AI Replaces Your Competitor Research
We dissect how Google Ads uses automated competitor analysis to adjust your bids in real time, specifically looking at the recent shift from manual keyword matching to broad intent targeting. Lucas and Luna explore why relying on historical competitor data is becoming a liability when AI can now predict search intent with greater accuracy than human research ever could. We break down a specific ca
Google Ads Asset Group Granularity
We dissect why Google’s Performance Max asset groups are failing small businesses and how restructuring into hyper-specific, intent-matched silos can lower your cost per acquisition by up to forty percent. Lucas and Luna break down the mechanics of audience signal dilution and offer a concrete framework for auditing your current campaigns before the next algorithm update hits in late September twe
How Google Ads Reshaped Local Search Intent
We explore how local service businesses are pivoting from broad search terms to intent-rich micro-moments in 2026. Lucas and Luna break down why generic keywords like plumber are dying and how specific problem-based queries drive higher conversion rates. We analyze a case study of a regional HVAC company that cut wasted spend by forty percent by restructuring around customer pain points rather tha
How Google Ads Account Structure Shapes AI Bidding
Lucas and Luna dissect the structural trap many advertisers fall into when migrating to Performance Max. They explore why aggregating campaigns into single buckets starves Google’s AI of the signal density it needs to optimize effectively. Using a specific e-commerce case study, they demonstrate how separating high-intent product lines from lower-margin items can improve return on ad spend by up t
How Google Ads Measures Cross-Device Conversion Journeys
Lucas and Luna break down the mechanics of cross-device attribution in Google Ads, focusing on how click-to-call tracking bridges mobile searches with desktop purchases. They examine a specific B2B SaaS case study where implementing unified ID mapping increased measured conversion volume by eighteen percent without increasing spend. The episode explores the tension between privacy regulations and
How Google Ads Smart Bidding Learns From Your Data
Lucas and Luna dissect why Google Ads smart bidding strategies like Target ROAS often underperform for new advertisers. They explore the concept of the learning phase, explaining how the algorithm needs roughly thirty conversions in a week to stabilize. The hosts examine real-world data from a mid-sized e-commerce retailer who struggled with volatility before hitting that threshold. This episode p
Why Google Ads AI Bidding Fails on High-Ticket Services
We dissect why automated bidding strategies like Target CPA consistently overpay for leads in high-ticket service industries. Using a concrete example from a commercial roofing firm, we explore the data starvation problem and how to structure your account for better machine learning performance when average order values exceed ten thousand dollars.
#FexingoBusiness #BusinessPodcast #MarketingStra
Google Ads Broad Match And The Intent Trap
We dig into why broad match is eating your budget in September twenty twenty six. Most advertisers think it’s about reach, but the real issue is intent drift. We look at a specific case where a mid-market SaaS firm lost thirty percent of their conversion value by letting AI guess their customer profile. You will learn how to fix this with controlled phrase match layers and negative keyword archite
How Google Ads Uses First Party Data
With third-party cookies vanishing and privacy regulations tightening across the globe, advertisers face a massive data gap. This episode explores how Google Ads is adapting to this cookieless world by leveraging first-party customer data. We break down the mechanics of Customer Match uploads, the strategic use of conversion modeling to fill in missing signals, and why building your own email list
Google Ads Performance Max Beyond The Black Box
Performance Max campaigns have long been criticized as a black box where advertisers lose control. This episode breaks down the specific levers marketers still hold in 2026, focusing on audience signals and asset group granularity. We analyze how separating high-intent search terms from broad discovery placements can improve return on ad spend by up to twenty percent. Lucas and Luna examine real a
How Google Ads AI Broke My Conversion Tracking
When Google rolled out Enhanced Conversions, most advertisers assumed their tracking would just get better. But a specific case involving a mid-sized e-commerce brand revealed a hidden trap: the shift from deterministic to probabilistic matching created a twenty-two percent gap in reported conversions. Lucas and Luna dissect how this invisible data drift distorts ROAS reporting, why your smart bid
How Google Ads Smart Bidding Handles Seasonality
We dissect why automated bidding strategies often fail during holiday spikes or product launches, using a specific e-commerce case study to show how manual seasonality adjustments outperform pure AI in volatile quarters. We look at the data behind bid modifiers, historical win rates, and why trusting the algorithm blindly can bleed budget when consumer behavior shifts overnight.
#GoogleAds #Smart
How Google Ads Uses First-Party Data in a Cookieless World
With third-party cookies effectively sunset, Google is leaning hard into first-party data strategies for advertisers. We break down how to build robust customer match lists, leverage Google Signals, and structure account data so your campaigns survive the privacy shift. This episode covers practical steps for September 2026 to protect your return on ad spend when tracking pixels go dark.
#GoogleA
How Google Ads Uses AI to Predict Your Next Purchase
We break down the specific mechanics behind Google’s transition from keyword-matching to intent-prediction using Performance Max and broad match modifiers. Lucas walks through a real-world example of how a mid-sized retailer shifted forty percent of their budget into automated campaigns, while Luna examines the hidden trade-offs in data transparency and creative control. We look at concrete number
How Google Ads Account Structure Impacts AI Bidding
In this episode, Lucas and Luna explore how your Google Ads account structure influences the performance of AI-powered bidding strategies. They discuss why consolidated campaigns often outperform fragmented ones for Smart Bidding, how keyword grouping and ad groups affect auction-time signals, and why conversion tracking setup matters more than ever. Drawing on a real example of an e-commerce clie
How Google Ads Call Tracking Attribution Works in 2026
In this episode, Lucas and Luna dig into Google Ads call tracking and attribution — the quiet engine behind a surprising amount of paid-search performance. They walk through how call extensions and call-only campaigns actually attribute conversions, why click-to-call is booming in 2026, and how offline conversion import changes the game. They break down real numbers: conversion rates, cost-per-lea
How Google Ads Customizers Insert Real-Time Data into Your Ads
In episode 173 of The Google Ads Podcast, Lucas and Luna explore countdown customizers and data-driven ad customizers—two underused features that inject real-time information like prices, stock levels, and deadlines into your search ads. They walk through a concrete example: a furniture retailer using countdown customizers to create urgency around a delivery cutoff, and a SaaS company pulling live
How Google Ads Exclude Misspelled Queries for Better Spend
Lucas and Luna explore how Google Ads handles misspelled search queries in 2026, from why misspellings can burn budget to how close variants, negative keywords, and a simple script can keep campaigns on track. With a real-world example of a plumbing company that wasted 12% of spend on typos, they walk through practical fixes, including using search term reports and building a misspelling list. The
How Google Ads Negative Keywords Sharpen Your Search Campaigns
In this episode, Lucas and Luna dig into the practical power of negative keywords in Google Ads. They share a concrete example: a home-services client whose search terms included 'DIY repair' and 'free estimate' — queries that burned budget without a single conversion. You'll learn how to use search term reports to build negative keyword lists, why exact match negatives are your scalpel, and how t
How Google Ads Lead Forms Boost Conversion Rates
Episode 170 of The Google Ads Podcast with Fexingo dives into the underused power of Google Ads lead form extensions. Lucas and Luna break down how lead forms work inside search ads, when they outperform classic landing pages, and the surprising conversion-rate lift they've seen in campaigns. They walk through a real example from a home-services client, explain the trade-offs between lead forms an
How Google Ads Dynamic Search Ads Match Long-Tail Queries
In this episode of The Google Ads Podcast, Lucas and Luna unpack how Dynamic Search Ads (DSAs) work in 2026, focusing on how they match long-tail queries that traditional keyword campaigns miss. They walk through a specific case: a mid-sized e-commerce retailer that saw a 32 percent increase in conversions after using DSAs for product pages with thin content. The hosts explain how Google's crawler
How Google Ads Audience Exclusions Prevent Wasted Spend
In this episode of The Google Ads Podcast, Lucas and Luna tackle the often-overlooked power of audience exclusions in Google Ads. Using a real-world example of a home-security company inadvertently showing ads to renters, they explain how negative audiences can slash wasted spend and boost conversion rates. They break down the mechanics of exclusions in Search, Display, and YouTube campaigns, incl
How Google Ads Scripts Automate PPC Reporting
In episode 167 of The Google Ads Podcast, Lucas and Luna dive into Google Ads scripts—the underused automation layer that lets you pull custom reports, flag anomalies, and adjust bids straight from the Ads interface. They walk through a concrete example: a script that emails a daily account-health summary to a marketing team. They discuss the learning curve, where scripts beat Performance Max and
How Google Ads Search Term Reports Reveal Hidden Query Intent
In this episode of The Google Ads Podcast, Lucas and Luna dig into the search term report — the tool that shows the exact queries behind your clicks. They break down why the report is often ignored, how to read it like a data analyst, and how a simple search-term audit can turn hidden query intent into smarter bidding, sharper negatives, and better ad copy. Using a fictional home-services client a
Google Ads Auction Insights Data for Competitive Bidding
In this episode of the Google Ads Podcast with Fexingo, Lucas and Luna dig into Auction Insights—a report most PPC managers glance at but rarely use strategically. They break down what the metrics actually mean (impression share, overlap rate, outranking share) and how to turn that data into smarter bid decisions. Using a fictional example of a mid-sized home services company competing against nat
How Google Ads Skag Structure Survives in 2026
In this episode, Lucas and Luna explore the surprising resilience of Single Keyword Ad Groups — SKAGs — in the 2026 Google Ads landscape. While many experts declared SKAGs dead with the rise of Responsive Search Ads and broad match, a new wave of advertisers are quietly reviving them for high-intent, low-volume keywords. Lucas breaks down the actual numbers: a 27% lower cost per conversion on SKAG
How Google Ads Auction-Time Bidding Works in 2026
In Episode 163 of The Google Ads Podcast, Lucas and Luna dive into Google Ads auction-time bidding — the mechanism that decides which ad wins each search auction and what you actually pay. They explain how advertiser bid, Quality Score, and expected impact of ad formats combine at the moment of auction, and why it matters for your PPC strategy in 2026. The episode centers on a real-world example:
How Google Ads Quality Score Actually Works in 2026
In episode 162, Lucas and Luna dig into Google Ads Quality Score in 2026. They unpack what it is, how it's calculated, and why it still matters for your cost per click and ad rank. With privacy changes and AI-driven bidding, they explain why Quality Score remains a cornerstone of PPC strategy. They break down the three components — expected click-through rate, ad relevance, and landing page experi
How Google Ads Callout Extensions Drive Clicks
Callout extensions are the most underused ad extension in Google Ads. In episode 161 of The Google Ads Podcast, Lucas and Luna show how a small home-services company lifted click-through rate by 27 percent just by adding three callout lines. They break down what callouts do, how they differ from sitelinks, where to place them in the ad rank, and why quality callouts can actually lower cost per cli
How Google Ads Brand Search CPCs Rewrite Bidding Strategy
Brand search campaigns are quietly eating PPC budgets in 2026. Lucas and Luna dig into why average cost-per-click on branded terms has climbed nearly 40 percent since 2023, how competitor conquesting and Performance Max blurred the line between brand and non-brand, and what that means for your auction strategy. They walk through a concrete example: a mid-sized e-commerce brand that stopped bidding
How Google Ads Responsive Search Ads Handle Character Limits
In episode 159 of The Google Ads Podcast, Lucas and Luna unpack the technical reality behind responsive search ad character limits in 2026. They explain why Google's stated 30-character headline limit and 90-character description limit are just the beginning — and how the machine learning models that assemble your ads actually treat those limits. Learn how the system scores combinations, why some
How Google Ads Location Extensions Drive Store Visits
In episode 158 of the Google Ads Podcast with Fexingo, Lucas and Luna dive deep into location extensions — the ad format that turns search ads into store visit drivers. They break down how location extensions work in 2026, why the average brick-and-mortar retailer sees a 1.5 percent lift in store visits when they add them, and how to set them up with Google Business Profile. They also tackle the t
How Google Ads Audience Segments Work in 2026
In this episode of the Google Ads Podcast, Lucas and Luna dive into the evolving world of audience segments in Google Ads, focusing on how first-party data and AI-driven insights are reshaping targeting in 2026. They discuss the shift from third-party cookies to first-party strategies, practical tips for building effective custom segments, and the surprising power of combining audience signals wit
How Broad Match Keywords Work in 2026
In this episode of The Google Ads Podcast, Lucas and Luna demystify broad match keywords in 2026, walking through how Google's machine learning has transformed them from a budget-drainer into a tool for discovery when used with Smart Bidding. They unpack a concrete example from a fictional outdoor gear retailer to show how broad match can uncover new search terms you'd never think to target, while
How Google Ads Ad Strength Scores Affect Your Search Ads
In Episode 155 of The Google Ads Podcast, Lucas and Luna break down how Google Ads Ad Strength scores actually work in 2026. They walk through why a high Ad Strength score isn't a guarantee of high click-through rates, using a real-world example of a home-services client whose 'Excellent' rated ads underperformed. They explain the components of Ad Strength, how it ties into Responsive Search Ads,
How Google Ads Custom Audiences Work in 2026
In Episode 154, Lucas and Luna dive deep into Google Ads custom audiences—segments built from your own data, not just Google's pre-made lists. They break down how custom intent and custom affinity audiences differ, why combining them with keyword data can sharpen your targeting, and how a local bakery used custom audiences to double their click-through rate. Along the way, they explore the role of
How Google Ads Campaign Experiments Cut Wasted Spend
In episode 153 of The Google Ads Podcast, Lucas and Luna dig into campaign experiments—Google Ads' built-in A/B testing tool—and how running them properly can cut wasted spend. They walk through the mechanics of an experiment: splitting traffic, setting a custom objective, and letting the system tell you when a new version is statistically better. They use a concrete example: a mid-sized e-commerc
How Google Ads Keyword Insertion Backfires and How to Fix It
In this episode, Lucas and Luna unpack the hidden risks of Google Ads keyword insertion. While dynamic headlines can boost relevance, they can also produce embarrassing mismatches that hurt quality score and conversions. Lucas shares a concrete example of a plumbing company whose ad read 'Emergency Plumber for 3-Bedroom Fixer-Upper' when it matched a listing query, and explains why Google's automa
Sitelink Extensions That Actually Lift Your CTR
On this episode of The Google Ads Podcast, Lucas and Luna drill into sitelink extensions—the most underused ad extension in your PPC toolkit. They break down how sitelinks can boost your click-through rate by up to 30 percent when done right, and why most advertisers get them wrong by just listing generic pages. Using a concrete example from a mid-sized e-commerce brand, they walk through the anat
How Google Ads Smart Bidding Adapts to Privacy Changes
In this episode, Lucas and Luna explore how Google Ads Smart Bidding has evolved to handle privacy-era signals like Consent Mode and the loss of third-party cookies. They break down the shift from user-level to conversion-based optimization, using a hypothetical e-commerce client to illustrate real-world impact. Learn how machine learning models now rely on first-party data and predictive signals,
How Google Ads Performance Max Reallocates Budget Across Channels
In Episode 149 of the Google Ads Podcast, Lucas and Luna dig into Performance Max campaigns and how Google's AI decides where to spend your budget across Search, Display, YouTube, and more. They explore the shift from keyword-level control to portfolio-level optimization, using a mid-sized e-commerce example to illustrate how a single budget can move fluidly between channels as signals change. The
How Google Ads Automated Rules Manage Your PPC Campaigns
In episode 148 of The Google Ads Podcast with Fexingo, Lucas and Luna explore how Google Ads automated rules can save time and improve campaign performance in 2026. They break down a real-world scenario where a small e-commerce brand used rules to pause poor-performing keywords, adjust budgets, and schedule ad delivery — all without constant manual oversight. The discussion covers the types of rul
How Google Ads RSA Character Limits Shape Your Ad Copy
In this episode, Lucas and Luna dig into the 2026 responsive search ad character limits and how they quietly shape every headline and description you write. They break down the new 54-character headline limit and the 90-character description rule, then walk through a real furniture-store example to show why stuffing keywords into every line is a mistake. They also compare RSA performance against o
How Google Ads Negative Keyword Lists Save Your Budget
In episode 146 of The Google Ads Podcast with Fexingo, Lucas and Luna dig into the unsung hero of paid search: negative keyword lists. They explore how a well-maintained shared negative list can slash wasted spend, improve quality score, and give your campaigns room to breathe. Using a real-world example from a mid-sized e-commerce client, they show how adding 'free', 'job', and 'diy' as negatives
How Google Ads Ad Extensions Boost CTR in 2026
Learn how Google Ads sitelink extensions, callouts, and structured snippets can increase your click-through rates by up to 15% in 2026. Lucas and Luna dive into best practices, common mistakes, and a real-world case study showing how a home services company improved their PPC performance with proper ad extension optimization. Discover why more extensions aren't always better and how to align them
How Google Ads Demand Gen Campaigns Work in 2026
Lucas and Luna dive into Google Ads Demand Gen campaigns — the ad format designed to capture attention on YouTube, Discover, and Gmail. They break down how Demand Gen differs from Performance Max, using audience signals and custom creative assets to drive consideration. Lucas shares a case study of a DTC luggage brand that used Demand Gen to boost product launch awareness by 34% while lowering cos
How to Use Google Ads Ad Customizers for Dynamic Headlines
In this episode of The Google Ads Podcast, Lucas and Luna dive into ad customizers—a powerful Google Ads feature that lets you dynamically insert countdown timers, location details, and custom text into your ad headlines. They share a case study showing a 20 percent increase in click-through rate for a retailer using countdown ads for a weekend sale. Lucas explains how to set up ad customizer feed
Google Shopping Campaigns and AI Product Images in 2026
Episode 142 of The Google Ads Podcast with Fexingo examines how Google's automated product imagery for Shopping campaigns is changing PPC performance. Lucas and Luna break down a real-world case where AI-generated images boosted click-through rates by 20 percent but hurt conversion rates, and discuss strategies for balancing automation with feed quality. They cover product title optimization, GTIN
How Google Ads Offline Conversion Tracking Boosts PPC Results
Lucas and Luna dive into Google Ads Offline Conversion Tracking, a powerful but underused feature that connects clicks to real-world sales. Using a car dealership case study, they explain how importing offline conversions (like test drives or signed contracts) can transform campaign optimization. Learn the setup process, common pitfalls, and why this feature is critical for lead gen advertisers in
How Google Ads Customer Match Drives Repeat Sales in 2026
Episode 140 of The Google Ads Podcast with Fexingo dives into Google Ads Customer Match – the targeting tool that lets advertisers upload their own customer email lists to reach existing buyers on Search, Shopping, YouTube, and Gmail. Lucas and Luna break down how a mid-sized outdoor apparel retailer used Customer Match to boost repeat purchase rate by 34% while navigating Google's stricter consen
How Google Ads In-Market Audiences Work in 2026
Lucas and Luna explore Google Ads in-market audience segments: how Google builds them from search and browsing signals, how they differ from affinity and custom audiences, and a concrete example from an outdoor gear retailer showing a 30% lower cost-per-click. They discuss bid strategies, audience overlap, and why in-market audiences are becoming more critical as third-party cookies fade. Plus: a
How Negative Keywords Sharpen Your Google Ads Performance
Lucas and Luna dive into the unsung hero of profitable Google Ads campaigns: negative keywords. They examine a real case where a home-services account waste 62% of impressions on irrelevant queries, then break down how to build a negative keyword strategy that protects your budget. Learn the difference between phrase-match and exact-match negatives, how to mine search-term reports for low-hanging
How Google Ads Drafts and Experiments Drive Better PPC Decisions
In Episode 137 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the practical world of campaign drafts and experiments. They explain how advertisers can test changes like bid adjustments, ad copy, and audiences without risking live budgets—using a real-world example from BrightPath Home Services, which ran a 50/50 experiment and saw a 12% improvement in conversion rate. The hosts d
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