Show de Vie Podcast
Show de Vie Podcast, hosted by Mike Groener, dives into the liquor industry from both sides of the bar through interviews with some of the most interesting personalities in the business. The conversation often branches out into film, music, and other non-booze topics, but the heart of the show is always about people with great stories. It invites listeners to sip, sit back, and enjoy the ride.
Episodes
Ep 386 - Francisco Terrazas: Rising Tides Raise All Ships
Francisco "Cisco" Terrazas returns to Show de Vie to reflect on how his journey and the agave industry have evolved over the years. We discuss launching Raíces Imports, his work with the Tequila Interchange Project, and the challenge of balancing entrepreneurship with sustainability, conservation, and fair labor. Along the way, we explore marriage, personal growth, hospitality, and why contributi
Ep 385 - Meredith Mills-Merritt: Transparency is Where It's At
Meredith Mills-Merritt didn't set out to make just another canned cocktail. Drawing on her background in beauty and brand innovation, she reimagined the RTD category with a family Southside recipe built on cleaner ingredients and transparency. We talk about building an alcohol brand from the ground up, why authenticity matters more than marketing, the future of drinking culture, and how the Clean
Ep 384 - Pablo Antinori: The Story of Socorro Tequila
Pablo Antinori's journey has taken him from Argentina and Bolivia to Texas, with stops in restaurants, Tuscany, distribution, and ultimately co-founding Socorro Tequila. We talk about adapting to constant change, building friendships across cultures, entrepreneurship, and why optimism has shaped every step of his career. Along the way, we dive into tequila, hospitality, innovation, and what it ta
Ep 383 - Emilio del Conde: Chupes Finos, Macheé Mezcal, a New Kid on the Block
Emilio del Conde grew up in Tecate, crossing the U.S.-Mexico border every day for school, an experience that shaped the way he sees people, culture, and opportunity. That drive took him from sales and finance to founding Chupes Finos (importer, distributor, and more) in Carrollton, Texas. In this episode, Emilio shares how a passion for collecting mezcal turned into a partnership with Leo Garcia
Ep 382 - Alejandro Orendain: Arette Tequila, a Brand Above.
Alejandro Orendain understands numbers, travel, and agave. What started as a departure from the family business, quickly turned back into a return to the homeland. His roots in Tequila, and the inescapable pull back into the operations of Tequila Arette, bring us to his current chapter. A chapter during which, Alejandro educates many about the familial brand and ensures that his quality tequila c
Ep 381 - David Rodriguez: The Faces of Patrón Tequila
I had the lovely privilege to visit Hacienda Patrón and explore their various production sites and methods. Beyond the opulent quarters and beautiful hospitality, I found something more intriguing: the hidden complexity of their tequila. (Which is soon to be released in an entirely new 100 Proof, tahona-crushed, blanco tequila.) Towards the middle of my stay, I had the opportunity to interview Pa
Ep 380 - Santos Serfaty: The Story of Zancudo Mezcal
Santos Serfaty, co-founder of Zancudo Mezcal, has traversed the world while working in many restaurants and bars. This transnational lifestyle has led to him learning many languages, and learning many lessons about life. Nomadic in ways, and tremendously ground in others, Santos has settled in Mexico City to finally find his home. Through his love of food and cocktails, Santos was introduced to m
Ep 379 - Alice Carroll: The Right Whiskey at the Right Time
Alice Carroll is breaking waves in the whiskey business. Her many chapters as a brand ambassador for the world's most well known whiskies emboldened an ambition: an ambition to create her own brand. The delicious result is Foxes Bow Irish whiskey, an artist, flavor first concoction. But as Alice's passion project breathes live into the market, what kind of challenges and unexpected corners will
Ep 378 - Glenn Boiles: Another Bottle After Another
Austin's Glenn Boiles is seemingly around every corner waiting to freshen your drink. He is at every event with a smile, warm glow, and the finest spirits from across the globe care of The Backbar Project. From Texas, to PDX, back to ATX, Glenn has acquired massive knowledge and experience in the hospitality industry; often as the result of flipping a coin. From Park Cognac to Estancia Raicilla,
Ep 377 - Cesar Garcia: Back to the Land
Cesar Garcia grew up in mezcal country. He was surrounded by the culture, the land, and the drink itself. However, the realities of alcohol consumption sometimes eclipse the romanticized category. After decades in corporate life, Cesar experienced a life changing event that forever changed the trajectory of his life and coincidentally brought him back to the world of Mezcal. The resulting project
Ep 376 - Cristina Allen: The Heart of Rock and Roll is Still Drinking
Cristina Allen co-founder of Volans Tequila learned that the craft and beauty of tequila is always attainable but only with the right processes in place. Cristina studied music production and has always had a knack for creativity. Seeing the dawn of the digital era sunset on those bygone days of analog, perhaps Volans tequila is the bridge between the past and the future. A truly analog spirit. W
Ep 375 - John Melvin: Come Together, Right Now
Montagave's co-founder John Melvin has delved in finances, drumming, winemaking, and now fatherhood. His brand, Montagave Tequila , is a promise ring to his French wife and their love of all things flavor. This beautiful French meets Jalisco project produced at Cascahuin was just the first step. Now, John brings one of the most lauded tasting events, Good Juice, to Austin Texas on November 8 (2
Ep 374 - Sebastian Cajas: Never Met A Stranger
Austin's Sebas Cajas has had an interesting journey through the jungle, basketball courts, and mezcalerias of Ecuador. After a fateful gap in gigs, and motherly advice, he left Quito to start a new chapter in Austin. Here he has found love, friends, and most recently of all a deeper love of agave. After many years working behind the global spirits specialty restaurant/bar Veracruz, Sebas now take
Ep 373- Diana Pinzón: This is Zinacantan Mezcal
Diana Pinzón has a lust for life, nature, exploration, and protecting natural resources. Her forrest studies led her to Puebla, where the beginnings of Zinacantan Mezcal were born. Now years later and at the helm of Mezcal truth-telling, Diana, via Raices Imports, brings these beautiful spirits into Texas. We talk about bats, dancing, travel, and more.
Ep 372 - Naomi Michial Ayala: Behind the Scenes
Naomi Michial Ayala has achieved profound things in the hospitality industry and somehow has never been thrown into the spotlight. With almost 20 years in the business, Naomi has bartended, educated, led the Dallas USBG, and continues to be a consummate professional and role model to others. Her latest chapter with CVH Spirits, brings her back to the world of Scotch whisky and with more horsepowe
Ep 371 - Aidan Marengo: Oh The Places We'll Go
Aidan Marengo is a staple in the San Francisco hospitality scene. His reputation as a nice guy has opened countless doors for his career. And, one fateful evening in Oaxaca caused a new and exciting door to open. Aidan has made the move from SF to Oaxaca to lend a hand for the team at Quiote Mezcaleria Looking for love in all the right places, we chat about rom coms, music, humor and more.
Ep 370 - Katie Black: Spirits in the Material World
Katie Black has distilled, fermented, bartended, event coordinated, traveled Europe, and so much more. It's hard to guess where she'll turn up next, but one thing is clear: her love of people and hospitality will keep guiding her. Her curiosity drives her, and with every move she practices the art of "intention". And as we post this chat today, she announces the next big chapter of her career and
Ep 369 - Guillermo Erickson Sauza: Live at the Fortaleza Cave
Almost 10 years into this podcasting journey, new interview opportunities and some legends finally make it to the mic. As part of Dia de Los Muertos last year, I had the privilege to sit down and chat with Fortaleza founder Guillermo Sauza. With such a successful career inside and outside of Tequila, where does he find solace in these later chapters of his life? We sip Fortaleza, chat life, and p
Ep 368 - Ted Genoways: The Pen, The Process, Tequila Wars
Deeply lauded writer Ted Genoways has been a philosopher and storyteller for almost his whole life. His journalistic endeavors have led to authoring 6 books, earning countless awards, and now into an exposé on Mexico's most viable of spirits, Tequila. His new book Tequila Wars examines the founding families of this industry and sheds light on documents/events that have previously been lost in his
Ep 367 - James Douglas III: We'll See What's Next
James Douglas III moved around a bit as a child. The new environments, new social circles have a massive impact on who you become. Now, after years of hospitality, James is adapting yet again as he takes on an incredibly visible role with Ilegal Mezcal in Texas. His love of movies, people, and helping others is on full display in his very podcast chat. We chat 70's movies, close family, and findi
Ep 366 - Ricardo Pico: The Story of El Sotolero
Almost 10 years, we first sat down with Ricardo Pico as his journey in Sotol was just beginning. Now, so many achievements and projects later, what does Ricardo Pico reflect on in this new world of Sotol awareness. One of the only guests to appear on the show twice, Ricardo shares his tales of Don Lalo, the creation of Nocheluna Sotol, and what success looks like.
Ep 365 - Meghan Webb: The Journey, Not The Arrival, Matters
Meghan Webb has been a staple in hospitality industry for over a decade. Her travels and lust for life have taken her across the world, where she always shares her warmth and knowledge. This journey has recently brought things full circle with her return to Austin, TX. But this time, she is leading the charge for Lustau Sherry in the huge market of Texas. We chat architecture, flying, Palo Cortad
Ep 364 - Anthony Wills: The Story of Kilchoman Scotch Whisky
Anthony Wills is the founder and creator of Kilchoman Single Malt Scotch Whisky, the first new distillery to be built on Islay since 1908. His previous career in wine sales led him to delve into independent whisky bottling ventures. And with deep roots to Islay through his wife's family, the grand idea to open a new distillery actualized in 2005. The unique profile of Kilchoman is textured, rich,
Ep 363 - Luis Del Pozo: Always Be Exploring
Luis Del Pozo exudes acceptance, curiosity, and hospitality. He cut his teeth in the hospitality industry of California where he honed his aesthetic and built a very supportive following on Instagram. Now, after starting a family and making Austin his new home, Luis represents the beautiful spirits of Lost Explorer. Whether dawning a stylish hat or semi-full copita, Luis is a master of his craft.
Ep 362 - Jorge Caldera: Home Is Where The Sotol Is
Jorge Caldera has remained behind the scenes as Sotol has seen a rise in availability and prominence in the agave market. (although Sotol itself is not agave). Yet, his continued efforts in the market, previously with Clande Sotol, and now with astonishing spirits of Sotol Parejo, have largely gone unnoticed....until now. Jorge was born and raised in Chihuahua. His love and dedication to his stat
Ep 361 - Luis Loya: A True Treasure Hunter
Luis Loya grew up on cattle ranch in Chihuahua Mexico. His rebellious nature, and gift for drawing transformed into an insatiable need to explore later in life. He is the purveyor of some of the finest distillates in the world, and more specifically Mexico, with his brand La Mata Spirits. With beautiful spirits from Durango, Oaxaca, Nuevo León, and more, Luis illuminates the undiscovered processe
Ep 360 - Dani Taylan: A Symbol of Strength
Originally from Monterrey, Nuevo León, Houston's Daniela Taylan is at the top of the brand ambassador game. Whether it's serving mezcal at La Niña Blanca, sharing and educating for Tequila Fortaleza, or tapping into her botanical roots for Condesa Gin, Dani is truly working hard. She's always happy to offer a pour, share her experiences, and dedicate time to the projects/people that matter. But h
Ep 359 - Blair Ault: Full of Teachable Moments
Teacher, educator, whiskey ambassador, podcaster, and more... It makes one wonder what Milam and Greene's Blair Ault does NOT do. Houston's Blair Ault is a renaissance woman. She writes, teaches, hosts, and travels the United States extolling the virtues of Texas' Milam and Greene whiskey. Blair is an erudite Star Trek fan that encourages creativity in others. With a massive lust for life, and pa
Ep 358 - Eduardo "Lalo" González: Tequila Is Thicker Than Water
Eduardo "Lalo" González has a rich history steeped in Tequila. His family created the brand Don Julio and revolutionized the use of whiskey casks to elevate premium categories of Tequila. Lalo Tequila found its roots in Austin, TX and fully took the industry by storm just as the world started to open up again. With a dedication to clarity and the purity of agave Tequilana, Lalo Tequila embraces t
Ep 357 - Gustavo Ortega-Oyarzun: The Shape of Drinks to Come
Gustavo Oyarzun is an immensely thoughtful person. From creating culinary/cocktail salts (via Art of Drink) to imagining entirely new bar experiences, he uses a deeply pensive and aesthetic driven perspective to innovate in the cocktail industry. As we all sought connectivity during COVID quarantine, Gustavo chose to take his bartending skills to the people in a fun and mobile way. The traveling
Ep 356 - Nino Gandulla: The Eye of the Tiger
Ninotchka Gandula, or as she's fondly known, Nino, is the national brand ambassador for Ojo de Tiger. The beautiful mezcal that mixes production from both Oaxaca and Puebla is yet another creation from the innovative team at Casa Lumbre. Nino grew up in Puerto Rico and remains one of the most respected voices in hospitality as she carries her Boricua love of others. She continues to earn and evol
Ep 355 - Victor Diaz: The Story of Carabuena Tequila
As a native of Guadalajara, Victor Diaz has been surrounded by Tequila his own life. He has followed business ideas, and his innate tenacity gives him a drive like no other. After a fateful move to Austin Tx, he entered the hospitality industry at the legendary Maudie's TexMex restaurant. Here, whilst building relationships with patrons and fellow hospitality workers alike, the concept of Carabue
Ep 354 - Dalton Kreiss: There's No I In Mezcal
Dalton Kreiss is an athletic, solitary, and driven midwestern guy. He's always pursued ideas for businesses and ways to add value to those around him. After studies abroad, a new sense of entrepreneurship was born. However, in which direction and for whom remained a question. Years later, the subscription service Maguey Melate was founded. Just before a behemoth of a mezcal tasting, we sit down a
Ep 353 - Carolyn Gil: When You're Here You're Family
Carolyn Gil has a rich history in the hospitality industry. Not only has her family been foundational in the cocktail movement of NYC, but they have had their hands in some of world's most influential spots. Carolyn was in a sense, born into hospitality. Doing prep at a young age, her youth was steeped in bar culture. It was no surprise that she would thrive further as she grew older. With deep f
Ep 352 - Darrin Commerford: One Foot In Front of the Other
Darrin Commerford has midwest sensibilities and an inviting smile. Whether capturing the action of others, or venturing onto the hiking trails of the world, Darrin embodies hospitality. You're certain to find him slinging a drink, or snapping a perfectly framed photo. But you'll never find him in a state of rest. After a meaningful chapter with Angel's Envy, he leaves Austin, TX to pursue his mos
Ep 351 - Rich Bailey: Exploration Is Evolution
Houston native Rich Bailey has embraced kindness, openness, and a steady journey into self-empowerment. What at first was a path leading into practicing psychology soon turned into a path about self exploration. Years and many bar shifts later, Rich has recently moved to Austin, Tx to begin a new chapter as Bacardi's LGTBQ+ ambassador. The role is a perfect extension of Rich's embracing of divers
Ep 350 - Stephen Carrona: Decadence In Art
Houston native Stephen Caronna has worked in every conceivable role in the hospitality industry. A king of content and service, his career trajectory has led him to a gig of a lifetime as Texas market manager for Compass Box whisky. The exploratory and supremely cerebral whisky brand pairs the best of art and flavor in each bottling. There is a catch though, sometimes the perfect marriage of whis
Ep 349 - Dercy Cabrera: Hustling and Bustling
Dercy Cabrera is a polished student of mezcal and spirits. Her years in distribution and sales made her the perfect person to make Mezcal Rosaluna a household name. With a dedication to health, community, and constant evolution, she embodies hospitality. You are sure to find her waiting right around the corner to fill your copita with a splash of Rosaluna or with tender words of support. We chat
Ep 348 - Jesus Verde: Here, There, and Everywhere
Whether in front of or behind the camera, crafting an elegant cocktail, or competing on a national stage, you'll soon be familiar with the work of Jesus Verde. Although his burgeoning hospitality career is relatively new, he is no stranger to long hours and unflinching work ethic. Originally from Venezuela, his educational voyage brought him to the states where he's cut his teeth with both tech a
Ep 347 - Maestros Mezcaleros Antenogenes y Jose Garcia San Isidro Guishe
On a beautiful fall afternoon, we set out to San Isidro Guishe in Miahuatlán. A beautiful hotbed of mezcal production. The unique flavor of these mezcales are vibrant, stoney, and green. This is the interview with father and son maestros Antenogenes and Jose, two of the producers for Cinco Sentidos. A day that will be forever in my mind. The epitome of mezcal, hospitality, and learning about one
Ep 346 - Maestro Mezcalero Alberto Martinez: Santa Catarina Albarradas
On a beautiful fall afternoon, I took a trek to visit the palenque of maestro mezcalero Alberto Martinez. The awe inspiring view and perfect weather was accompanied by delicious food and mezcal. After settling in over a few drams, I had the privilege of interviewing Alberto. With the translation help of Jason Paul Cox of Cinco Sentidos, here is Alberto's story. You can taste the wisdom and skill
Ep 345 - Roberto Nuñez: Awakening the Senses
Roberto Núñez has traveled the world and the seven seas. His past studies in the seminary exposed him to many aspects of philosophy and cultural diversity. One day, things changed, and his journey into hospitality began to take form. With a litany of academic and cultural achievements, Roberto joined the team at Patrón Tequila after a fateful cocktail competition. His perspective on immigration a
Ep 344 - You Make Whiskey Where?
A lovely live podcast recording in San Antonio for Bartender's Holiday. Chatting about challenging elements in producing Still Austin with Jordan Kaiser, Starward (Jake Hukee), and Blair Ault (Milam and Greene) Lots of indie rock in the conversation and amazing interactive tasting with folks at Blue Box. We chat emo bands, wine cask treatment, and constant observation of whiskey conditions.
Ep 343 - Cameron George: How Nice To Peat You
Ardbeg's national brand ambassador Cameron George has a lush career in Seattle's hospitality industry. The transition from agave to Scotch whiskey was all so natural given a childhood connection with the country. With a focus on intellect, inclusion, and exploration of one's self, Cameron remains a mentor and positive influence on the world of whisky. We chat lyrics, journaling, the rock of Islay
Ep 342 - Ryan Chetiyawardana (Mr. Lyan): Innovating and Titilating
Ryan Chetiyawardana (Mr. Lyan) and his team are celebrating 10 years of bringing intrepid and bold bar concepts to the world. Starting with White Lyan, Ryan has redefined elements of hospitality and encourages patrons to think differently about flavors. What inspires him? What changes after a decade of creating? We chat below the Sea Containers hotel where the flagship Lyaness sits upstairs. Pica
Ep 341 - Carlos Soto: We Are In This Together
Carlos Soto arrived in the United States at the age of 18 to pursue a college education. His art filled roots in Costa Rica set the perfect stage for his now 8 year journey in the hospitality industry. At first a rejected business idea in his college class, is now a flourishing business. Nosotros Tequila and Mezcal is expanding into multiple states and now Carlos is left to think- what's next? We
Ep 340 - Rachael Bloom Soto: On The First Try
Rachael Bloom Soto was destined to be in the hospitality industry. With a blend of food and nurturing, quite literally in her blood, she was destined to care. When a calculated move to Texas, for a different reason than you might think, ended up with her behind the bar at Rosewater She naturally transitioned into the brand role at Maker's Mark because after all, it was the only job she applied f
Ep 339 - Alberto Espinosa: Stimulating All The Senses
Alberto Espinosa is pensive, hospitable, and superbly present. He has created a style of tasting for mezcal that is inclusive, thoughtful, and above all else, connective. His two Mezcal tasting rooms (one in Oaxaca and one in CDMX) are simply called Recia. These rooms are curated with every sense in mind and feature some of the best mezcales in the world. We chat about introspection, creativity,
Ep 338 - Jeff Duckhorn: Standing Among The Giants
Jeff Duckhorn is the master distiller for Redwood Empire Whiskey. His career trajectory shows that sometimes if you're crunching numbers in the back of the room, they might eventually ask you to run the still. With a deep concern for the environment, balance, and attention to detail, Jeff crafts delicious whiskey in Sonoma County, California. As the whiskey markets become even more saturated with
Ep 337 - Rion Toal: A Maestro of Information
Distributor, educator, importer, and more. Rion Toal has dedicated many years of his life to introducing amazing spirits to others, and creating a stage for many lesser known producers. Whether with his podcast, or co-organizing efforts for Maestros Del Mezcal, he continues to dive into the roots and scientific undercurrents of agave. Recorded in downtown Oaxaca, we talk about education, family,
Ep 336 - Sergio Garnier: The World Is Not Enough
Sergio Garnier has studied throughout the world to understand the inner-workings of business and operations. With a deep background in animal services and cattle ranching, the creation of a Mezcal brand seemed relatively incongruent. But an exploration of the region of Durango and utilizing the natural plants growing on his family's ranch, Sergio created Ultramundo mezcal. The rustic, peppery, an
Ep 335 - Niki Nakazawa: The Latest from NETA Spirits
Some years ago, I was able to speak with Niki Nakazawa of NETA spirits about her life, mezcal beginnings, and pop up life. Now that travel is back, tastings are back, and she makes her first trip to Austin, things are about to get good. We chat Oaxaca, rent, education, sustainability, and the beautiful town of Logoche.
Ep 333 - Jesse Estes: 8 Ways to Tequila
Tequila Ocho is one of the most revered Tequilas in the world. The rich history of its founder Tomas Estes as a restauranteur and man of the people will remain at the root of the brand. But as the world rallies after his death, his son Jesse has taken the reins and lights up every room he teaches in. In a basement speakeasy, Kinfolk, we talk about life, his father's legacy, his paradigm on sellin
Ep 332 - Alejandro Champion: Curating a Sacred Union
To think an artistic spirit and dedication to the promotion of other's artwork would translate into the world of Mezcal is an interesting twist. Alejandro Champion, a founder of Union Mezcal, has a life steeped in creativity. From familial roots in architecture to a discerning eye for art, Alejandro's journey eventually led him to the world of Mezcal. From one form of art to the next, he continue
Ep 331 - Pedro Camarena: What's In a Name?
Pedro Camarena comes from one of the most esteemed tequila making families in the world. His new brand Tequila Primo 1861, enters the picture after many years of other entrepreneurial ventures. With projects in tech, nature, and real estate, how did Pedro finally realize it was the right time to enter the world of Tequila? Having an inventive uncle and close ties to extended family was certainly
Ep 330 - Kate Perry: Travel the World, and the 7 Seas
Kate Perry landed her dream job with La Maison & Velier after years of travel, years of pouring rum, and years of simply exploring the world. To many she is known as the Queen of Rum, but regardless of the moniker, she is certainly one of the foremost experts of Rum production around the world. But what has lined this serpentine road to rum? We chat about spontaneity, internalizing, and Hampden E
Ep 329 - Lynne McEwan: The Soul of the Island
Lynne McEwan is the global marketing manager for the outstanding Bruichladdich distillery. Lynne has grown up in the distillery and after some time away to explore the world at large, she returned to find her place on the team. A self-proclaimed "provocateur" Lynne's voracious love of reading and learning injects new ideas into the projects at Bruichladdich. In her first trip to Texas, we chat ab
Ep 328 - Cameron Holck: A Life Well Traveled
Although Cameron Holck might be new to Fidencio Spirits, he isn't new to agave. When a quest to find the source for his favorite Raicilla opened up new doors, as they say the rest is history. Cameron is a well studied and inquisitive mind that makes him the perfect companion for all of the delicious Mexican spirits of Fidencio Spirits. But now that the world is open, the roads are wide, where wil
Ep 327 - Ansley Coale: The Long and Winding Road
The massive career of Ansley Coale can't adequately be captured in a mere 60 minutes, but we try. Ansley created Hanger One vodka, Germain Robin Brandy, and all of the amazing brands found at Craft Distillers A once professor turned spirits producer, Ansley lives so much in the moment that sometimes the brilliant achievements behind him are just a flash of a memory. With his new project Communida
Ep 236 - Collin De Laval: Getting to the Heart of the Matter
Codigo 1530 Tequila's master mixologist Collin De Laval is as pure hospitality as it comes. He has worked as a bartender in Houston, San Francisco, Chicago, and Portland. His deep roots in serving bar patrons is accompanied by a deep compassion for people in general. He continues to explore the world of agave and self improvement. As a power lifter, he also understands how to balance the lifestyl
Ep 325 - Hector Amaya: Sotol is Growing and Moving
Hacienda de Chihuahua is the biggest Sotol producer in the world. They embrace cognac style elements of production and fermentation to deliver a very elegant result. But as the world of Sotol changes, what can be done for sustainability and continued growth of the category? Hector Amaya, commercial sales at Hacienda de Chihuahua, discusses the increased expansion of global sales, while detailing
Ep 324 - Jacob Jacquez: The World of Sotol is Changing
Jacob Jacquez is a 6th generation Sotolero in Janos Chihuahua. His family has been making Sotol for centuries and were the first to bring the delicious spirit to the US. His proper education and family history make him the one of the most knowledgable people in the world about the economics/sustainability on Sotol. Now with travel returning to normal, he's able to share his Por Siempre Sotol with
Ep 323 - William Isler: Baijiu 101
Even though Baijiu is the most popular spirit, by volume consumed, in the world, Americans don't really understand the category. Bill Isler, founder of Ming River Baijiu, took an interesting turn after studying in China for law. Setting out to work on business opportunities for folks coming into China, a shift into the hospitality industry came about. First starting as a volume bartender, a shift
Ep 322 - Read Spear & Mike G: Spirits, Music, and Projects
The wonderful Read Spear of Cuentacuentos Mezcal offered to interview me over a chat with some coffee in Oaxaca. A month or so later, I'm hosting him and his mezcales for a tasting at my house. This is the chat we had before the amazing tasting. A bit about my life here, but for those interested, this is part of the story. So much more to come. We chat Snapple, seeds, Sotol, and more.
Ep 321 - Asis Cortes: If You Draw It, They Will Come
Asis Cortes has created some of the most influential brands in Mezcal including: Origen Raiz, El Jolgorio, Agave de Cortes, and most recently DIxeebe. His creative intuitions create beautiful flavors and aesthetics in his labels. At such a young age having accomplished so much, what is next for Asis? He balances tradition and push for new innovations, all the while staying deeply connected to hi
Ep 320 - Jack Murray: Once Was Found, But Now Is Lost
Jack Murray has imbued Texas with his big Irish energy. With an energetic personality, partially fueled by Red Bull sales in Ireland, Jack has helped shed light on the category of Irish whiskey. As the point person for Tully in Texas, he created staple cocktails, shots, and a mainstay for Irish whiskey behind most Austin bars. COVID shifted his gears and led to some interesting situations as an I
Ep 319 - Ben Williams: Always Be Creating
Ben Williams is not new to creating products, companies, or excitement in his community. His family has a rich history of entrepreneurialism in Houston, but sometimes you have to push yourself further. Ben's fascination with flavor and distillation led him to create the lush and delicious Highway Vodka. Learning how to distill from scratch and often under the cover of moonlight, he chose to use t
Ep 318 - Alexandra Dorda: Getting Back to Your Roots
Alexandra Dorda has spent her entire life in the hospitality and spirits industry. Her family created and produces the much lauded Chopin Vodka. After a departure for academia and the finance industry, a healthy creative bug threw Alexandra back into the world of spirits. The resulting Kasama Rum is a homage to Alexandra's love and connection with the Philippines. A delicious rum with beautiful t
Ep 317 - Tomas Estes: Remembering His Life
The world suffered a massive loss in April when the titan of life, Tomas Estes, passed. For those of you that had the opportunity to meet this larger than life soul, we have the stories and memories of being in his presence. A lover of life, agave, love, and art, Tomas' legacy will echo for decades to come. I offer a few parting words here and we revisit my favorite of the 2 interviews with the l
Ep 316 - Ben Scott: The Good, The Bad, and The Crazy
Ben Scott has had an illustrious career in the hospitality industry. And as many of us have those "dark nights in a Mexican bar drinking Mezcal" stories, Ben turned this into a life changing project. As the importer for Mal Bien and Lalocura mezcales, he has built amazing relationships with families and is sharing spirits in the right way. But as the category continues to grow and prices continue
Ep 315 - Alejandro Rossbach: Always Thinking Different
Alejandro Rossbach, CEO of Maguey Spirits, loves language, challenges, and paving the way for new roads. With a love for hospitality and the inclination to hustle, Alejandro returned to his home city of CDMX to start working with Mezcal. His love of Mexico further developed as did his passion to do different things. The signs and roads led him to Durango, where the delicious Mezcal Burrito and Se
Ep 314 - Tyler Jay Wang: Treasures in Plain Sight
Tyler Jay Wang is a personable, likable, and massive personality in the Agave industry. His years behind the bar transitioned into one of the best roles in Tequila, brand ambassador for El Tesoro. His rich experience in acting, theater, and arts bring a unique experience to the way in which he recants tales of the Camarena legacy. We sit down and chat after a year of not doing any interviews in p
Ep 313 - Robert Björn Taylor: Finding Inspiration in Everything
As our previous lives trickle into the new reality post shut-down, what have we learned? Robert Björn Taylor is taking his learnings in stride. As one of the most formidable forces in Texas cocktails, his background as a creative gives him boundless tools. But what happens when life moves too quickly, and the vices around us push us into a darker place? For some it leads to self destructive art,
Ep 312 - James Saxon: A Tale of Two Blends
I always applaud transparency and creativity in spirits. And in the world of Scotch, sometimes a different approach is the breath of fresh air we all need. This is Compass Box. James Saxon, assistant whisky blender at Compass Box, has an interesting background and introduction into blending. As a literature student, he quite literally looked for alcoholic references in books and translated how th
Ep 311 - Juan Coronado: Moving and Shaking All the Way to Jalisco
Juan Coronado has an exceptional resume of pursuits from behind and beyond the bar. With travels all the over world imparting creative cocktail expertise, and sharing that certain something over 25 years in the hospitality industry can provide, one could call Juan "accomplished". But as it happens with truly brilliant people, there is always a new frontier. Juan's creation Mijenta Tequila combin
Ep 310 - Roberto Contreras Jr: The Story of Rancho Tepúa
Roberto Contreras Jr is a 5th generation distiller in Sonora, MX. His family's legacy is capture in every beautiful bottle of Rancho Tepúa. With his new Vinatero series, Roberto captures even more nuance of the ranch with a beautiful Lechuguilla and Palmilla. His mix of rancher and academic balance perfectly pair to spread the beauty of Bacanora in the states. We chat Deftones, wrestling, educati
Ep 309 - Read Spear: Storytelling With Each Sip
Read Spear is a determined, ambitious, and insightful business person. His thirst for ideas and bringing his projects to fruition are imbibed with great passion. So when he started to delve into the world of agave, it was just a matter of time until he'd bring some of the most amazing spirits into the US. His brand, Cuentacuentos Mezcal, is just NOW hitting Texas in a big way. The delicious marks
Ep 308 - Amelia Lettieri: Ready to Work, Ready to Drink
Ranch20 founder Amerlia Lettieri learned entrepreneurialism from a hard working, and accounting-minded mother. When Amelia added her drive, a degree, and a fearlessness to make a dream a reality, she arrived at her delicious Ranch20 canned cocktails. Starting with the Ranch Water cocktail, a Texas treasure with tequila, lime, and soda, Amelia committed to using actual spirits in production. The d
Ep 307 - Jared Himstedt: Do, Make, Say, Think
The evolution and growth of Texas Whiskey has been catapulted by Balcones Distilling. And although the whiskey can at times be polarizing, understanding why it is the way it is, is ultimately an incredible tale. To think of Jared Himstedt as JUST a master distiller, would be a disservice to his pensive and philosophical lens about the world around us. We talk punk rock, what nature tells us, and
Ep 306 - Salvador Chavez: Bringing it Back to Michoacán
Sal Chavez has adapted beautifully to shut down. Despite all of the challenges in launching a brand during COVID, he finds a way to bring his Michoacán Mezcal, La Luna, to the lips of many. It's no wonder that he continues to bring amazing products to the hospitality industry because he grew up in it. We chat basketball, music, and returning to your roots.
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