The CPG View
The CPG View is a podcast focused on the consumer packaged goods (CPG) industry. It provides news, trends, and strategies for professionals working across omni-channel retail. The show aims to help leaders stay informed and win in the competitive CPG market.
Episodes
Beyond the Numbers: How Consumer Intelligence Is Redefining CPG Growth (Kim Cox, North America Sales Leader at NielsenIQ)
The consumer is generating more signals than ever, but more data doesn’t necessarily mean more clarity. What are the signals you believe executives should be paying much closer attention to right now?We often talk about understanding what consumers are doing, but the harder question is understanding why. Where are you seeing the biggest gaps between traditional consumer measurement and what actual
The Future of Commerce Intelligence: Turning Data into Action with AI (Karthik Bettadapura, Co-Founder & CEO of DataWeave)
For years, commerce teams have been trained to look backward. What sold, what worked, what changed. What happens when intelligence starts telling us what to do next instead of simply explaining what already happened?There are hundreds of decisions being made every day around pricing, assortment, promotions, content, and inventory. Which of those decisions should we actually be comfortable handing
The New CMO Playbook: Building the Modern Day Growth Engine (Aisha Khan, Dentsu Commerce NA; Melissa Burdick, Pacvue; and Don Brett, The CPG View)
1. How are you and your team at Dentsu helping brands adjust to the collapsed funnel, where discovery, consideration, and conversion can happen in the same session?2. Where does agentic AI fit into that shift, and how should brands be thinking about agentic commerce, media, workflows, and team structures?3. As you build the commerce organization at Dentsu, how do you structure teams so budgets can
From Attribution to Action: Making Retail Media Measurement Matter (Liz Roche, Vice President of Media, Measurement & In-Store Solutions at Albertsons Media Collective )
You’ve built your career across platforms, agencies, publishers, and now retail media. Looking back, what were the pivotal moments that shaped the way you think about data, measurement, and commercialization today?Albertsons Media Collective’s iROAS research found that campaign outcomes could vary depending solely on methodology, with the campaigns shifting from positive to negative based on how p
The Product Experience Playbook: Winning Across the Physical, Digital & AI Shelf (Simon Angove, CEO of Syndigo)
When product experience becomes an enterprise priority, where does the transformation typically begin? What needs to change internally—from ownership to processes to ways of working—before the technology can really deliver value?For executives making the case for investment, how should they measure the business impact of product experience? Which metrics best connect these capabilities to revenue,
The New CMO Playbook: Building the Modern Day Growth Engine (Jay Hunter, CEO of K20; Melissa Burdick, President & Co-Founder of Pacvue; and Don Brett, Host of The CPG View)
Before launching K2O, you spent seven years helping scale MaryRuth’s. What did that experience teach you that emerging CPG brands often learn too late?K2O sits at the intersection of celebrity, wellness, beauty and functional hydration. How do you turn that initial excitement into an enduring brand with staying power?Celebrity can generate awareness quickly, but repeat purchase ultimately determin
Retail Media Goes In-Store: Reinventing the Physical Shopping Experience (James Hay, CEO of Barrows Connected Store)
You’ve had a front row seat from Mars and L’Oréal to now leading Barrows Connected Store what were the key moments that really shaped your career and point of view?You’ve said stores are becoming high performance media channels but most in store experiences still feel cluttered and ineffective. Are retailers getting this fundamentally wrong today?Was there a specific moment when you saw the conver
Beyond ROAS: The New Retail Media Playbook for Enterprise Growth (Sherry Smith, President of Retail Media at Criteo)
1. Retail media has become a strategic priority for both retailers and brands, but not every organization is realizing the returns they expected. From your experience, what separates the companies that consistently outperform from those that struggle to generate meaningful business impact?2. As retail media budgets continue to grow, executives are looking beyond campaign performance and asking how
The AI Grocery Playbook: Reinventing Pricing, Promotions & Assortment ( Leon Zhang, Co-Founder & CEO of BetterBasket)
Tell us about your journey. What led you to co-found BetterBasket, and what did you see in the grocery industry that made you believe there was an opportunity to build something different?Grocery has always been a business of tight margins and complex decisions. Where do you see AI having the biggest impact today across pricing, promotions, and assortment—and where are grocers still leaving opport
The Content Conversion Gap: Why Visual Intelligence Is the Next Growth Lever (Jehan Hamedi, Founder & Executive Chairman at Vizit)
Once a brand can identify the specific visual, messaging, and creative attributes associated with conversion, what becomes possible that simply wasn’t possible with traditional content analytics?How much can content intelligence tell us about why a consumer chooses one product over another—not just whether a piece of content performed—and where are brands beginning to uncover insights they didn’t
From Insights to the Shelf: Building the Next Generation of CPG Brands (Andrew Thomas, Senior Vice President of Marketing at Archer Meat Snacks)
You’ve led marketing efforts across startups and large CPGs before taking the helm at Archer. What have been some of the most defining moments in your journey that shaped how you lead and build brands today?Archer is carving out a space as a “better-for-you” meat snack brand in a competitive category. How do you balance staying true to your brand’s roots while continuously innovating to attract ne
The Next Marketplace Battleground: AI, Profitable Growth & Winning in 2027 (John LeBaron, Chief Revenue Officer at Pattern)
As online marketplaces mature, where do you see the next major battleground for brands—customer acquisition, profitability, loyalty, data, or something else entirely?With Walmart, TikTok Shop, Temu, and other platforms gaining attention, how should brands determine which marketplaces deserve investment and when does expanding to more platforms actually become a distraction?As AI increasingly inf
Back to the Fundamentals: The New Rules of Sustainable CPG Growth (Andrea Bielli, Founder & Managing Partner at Sevendots)
What are the fundamentals that brands need to get right first in order to create sustainable growth?Why does penetration matter so much, and what are companies getting wrong when they focus too heavily on pricing or short-term growth levers?How should brands rethink category definitions and their value propositions around consumer needs rather than the way the industry has historically defined the
Beyond Fulfillment: The Future of Delivery Commerce (Glory Linsley, Head of CPG Brand Partnerships & Ad Sales at DoorDash)
Consumer expectations around convenience have changed dramatically, especially since the pandemic. From your perspective, how has last-mile delivery evolved from a tactical fulfillment layer into something much more strategically important for brands and retailers?Many organizations still treat delivery commerce as incremental volume rather than a fundamentally different consumer behavior model. W
Beyond the Amazon Playbook: Building, Scaling & Reinventing in Commerce (Ryan Mulvany, Growth at Growvana)
Would you mind introducing yourself and the company you’re with?Before you became the “Amazonaholic” and recovering thought leader, who were you? What did the early days of Ryan look like?You built and sold Quiverr after driving over $1 billion in Amazon sales for brands like Drunk Elephant and Sun Bum. Looking back, what was the turning point that took Quiverr from a small idea to a successful bu
The New Rules of Commerce Media: Winning in an Agentic AI World (Melissa Burdick, Co-founder & President of Pacvue)
What has changed most in commerce media, and what should brands and retailers be paying attention to right now?With the pace of change accelerating so quickly, how should brands and retailers think about staying ahead?As consumers increasingly use LLMs and conversational AI for product discovery, how should brands think about ranking and showing up organically—not just through paid media?What are
Beyond the Shiny Objects: Winning Digital Commerce (Arthur Sylvestre, VP Media & Digital at Danone North America)
Can you walk us through your journey to becoming VP of Digital Commerce at Danone and share one or two pivotal experiences or decisions that shaped your path?In your role leading digital commerce at a large CPG company, how do you define success? Is there a guiding principle or philosophy you rely on when making strategic decisions?The digital commerce landscape is changing rapidly. What trend, in
The Commerce Strategy Playbook: Navigating the Next Era of Retail Growth (Bryan Gildenberg, Founder & CEO, Confluence Commerce).
You have spent years analyzing the intersection of retail, commerce, and organizational strategy. From your perspective, what are the biggest assumptions about modern commerce that leadership teams still have wrong?A lot of organizations continue trying to optimize individual channels while the market increasingly behaves as one interconnected commerce ecosystem. What do you think executives are u
Leading Through the Noise: The People, Decisions & Clarity That Drive Performance (Jason Baumgarten, Partner at Spencer Stuart )
Let’s start with your journey. You’ve gone from strategy consulting to now leading Spencer Stuart’s CEO and Board Practice globally. Looking back, what moments or experiences really shaped how you think about leadership and the role it plays in organizations? Today, you’re working right at the intersection of leadership, governance, and long-term performance, often with boards and CEOs during some
The eCommerce Inflection Point: Where Retail Growth Is Really Coming From (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)
What Changed?What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week? What Leaders Are Getting Wrong?Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure? Operator Moves?What to change in the next days. Concrete, tactical adjustments grounded in what
Amazon Vendor Negotiations: Protecting Profitability & Driving Growth (Martin Heubel, Strategy & Amazon Consultant at Consulterce)
AVNs are often treated as annual tactical negotiations. Why do you believe they should be approached as a long-term strategic lever instead, and what are the most common profitability leaks you see during these negotiations?How far in advance should vendors realistically begin preparing for AVNs, and what does best-in-class preparation actually look like?Where do vendors unknowingly give up levera
Commerce Intelligence & AI: Turning Data Into Competitive Advantage (Karthik Bettadapura , CEO & Co-Founder at DataWeave)
Commerce has become significantly more transparent over the last decade, especially around pricing, assortment, promotions, and competitive behavior. From your perspective, how has that changed the way brands and retailers operate?Many organizations are collecting massive amounts of commerce data, but still struggle to act on it fast enough. Where do you think the biggest execution gaps exist toda
Winning Together: Building Retail Media That Works for Everyone (Molly Hjelm, Corporate Vice President, Head of Retail Media at Ace Hardware Corporation)
You’ve built your career at the intersection of sales, marketing, and retail transformation. what were the pivotal moments that led you to step into the Corporate Vice President, Head of Retail Media role at Ace Hardware?You’ve said you get energy from working with brilliant people and cultivating mutually beneficial partnerships. What is it about retail media that makes it such an exciting space
Winning the AI Shelf: Why Product Experience Is the New Competitive Advantage (Simon Angove, Chief Executive Officer at Syndigo)
Product content used to be viewed as a relatively tactical function. Today, it increasingly feels like core commerce infrastructure. From your perspective, what changed?Many brands still underestimate how much poor product content impacts conversion, discoverability, and retail relationships. What are the biggest operational gaps you continue to see across organizations?AI-generated content is cre
Building What's Next: Leadership in the Age of Retail Media (Elizabeth Neubauer-Donovan, EVP, Head of Commerce & Retail Media Networks + Growth Monetization at Acxiom)
You’ve consistently been at the forefront of first-party data and omnichannel monetization/ What was an early moment in your career when you realized data would fundamentally reshape how media is bought and sold?Now as SVP, Global Head of Commerce & Retail Media Networks at Acxiom under Omnicom Group, what excites you most about operating at a global scale versus building a single network from
Winning the Next Chapter of Retail Media Networks: Relevance, Loyalty & Execution (Sherry Smith, President, Retail Media at Criteo)
Retail media has evolved incredibly quickly over the last few years, but the conversation has also become far more financially scrutinized. From your perspective, what phase is the industry actually entering now?A lot of retailers rushed to launch retail media networks, but many are now discovering that building ad inventory is very different from building a scalable media business. What are the b
Content & Conversion Intelligence: The New Competitive Advantage ( Jehan Hamedi, Founder & Executive Chairman of Vizit)
Content has traditionally been treated as a creative output, but increasingly it is being measured like a performance variable. From your perspective, what has fundamentally changed?Many brands produce enormous amounts of creative content but still struggle to understand what actually drives conversion. Where do you think organizations are getting disconnected from the consumer?One thing that stan
The Consumer Connections Playbook: Measurement, Media & Modern Marketing (Vinny Rinaldi, Vice President, Consumer Connections at The Hershey Company)
Vinny, the 'Trifecta' measurement strategy isn't a new concept, yet most brands still can't bridge the gap between brand and commerce. In your experience, what is the most essential first step to breaking down those organizational silos and finally unifying measurement?"How are you thinking about short vs. long term ROI when it comes to investing in brand vs commerce media net
The New Marketplace Playbook: Winning in the Age of AI, Agentic Commerce & Social Discovery (John LeBaron, Chief Revenue Officer at Pattern)
What leaders must understand now 4 the shifts in market structure, regulation, or competitive dynamics that demand attention this week.What Leaders Are Getting Wrong? Default assumptions under pressure. The conventional wisdom that no longer holds and the blind spots that create exposure.What to change in the next days. Concrete, tactical adjustments grounded in what operators are actually doing.
Scaling Digital Commerce at PepsiCo: Strategy, Transformation & Leadership (Avinava Banerjee, Head eCommerce Strategy & Tranformation GCC at PepsiCo)
Can you tell us about your journey? What first drew you into eCommerce and analytics and how did those early experiences shape the way you approach digital transformation today?You’ve worked across so many countries and markets. What have you noticed about consumer behavior? Does it really change a lot or are there surprising similarities everywhere?At PepsiCo, you lead eCommerce Strategy and Tran
Marketing Beyond ROAS: Building Brands in an AI-Driven World (Tom Goodwin: Co-Founder, Digital & AI Transformation Agency at All We Have Is Now)
To what degree is advertising slowly turning into short term, performance driven marketing, and are brands sacrificing long term equity for immediate return on investment?Retail media has brought advertising directly to the point of purchase. Does this represent the ultimate evolution of marketing efficiency, or the narrowing of brand building into pure conversion mechanics?Agentic commerce and la
Fail Fast, Move Faster: Competing in the AI Commerce Gold Rush (Destaney Wishon, CEO and Co-Founder of BTR Media)
You’ve built BTR Media into a 9-figure business with a 95%+ client retention rate — without chasing growth for growth’s sake. What has been the hardest part of scaling while staying true to your people-first and relationship-first philosophy?You describe BTR as the “Ritz-Carlton of Amazon Advertising.” What does that look like in practice, both for your clients and your team?You’re passionate abou
Cutting Through the Noise: The Consumer-Centric Commerce Playbook (Matthew Zielinski, Chief Digital Officer at Citizens Pet Products)
You focus on building strategies that start with understanding the consumer. How has putting the consumer at the center of your decisions shaped your most successful digital initiatives?Brands today operate across retail, pure-play eCommerce, and DTC channels. What are the biggest challenges in creating a seamless experience, and how do you approach solving them?With your experience in performance
The Future of Retail Media Networks, Measurement and AI-Driven Optimization (Regina Ye, Co-Founder and CEO at Topsort)
You've had quite an unconventional path into retail media — you came in from the vendor side, not from ad tech or media agencies. Can you walk us through that journey and what ultimately led you to building Topsort? A lot of retailers are now a few years into their first retail media network and starting to ask hard questions about whether the technology they built on is actually going to take
Community Over Audience: The New Rules of Personal Branding (Kait LeDonne, Personal Branding Expert and Professional Speaker)
Looking ahead, what excites you most about the future of personal branding and how professionals can stand out in today’s noisy digital world?What’s one message or takeaway you’d love every listener to walk away with after this conversation?You’ve talked about becoming your industry’s go-to expert—what were the key steps in your own journey that helped you earn credibility and authority?Many profe
The Data Behind Desire: How Luxury Beauty is Rewriting the Rules of Growth (Alexis Amann, Chief Data Officer at Luxurynsight)
Tell us about your journey—from finance and strategic planning at AXA to leading data strategy for some of the world’s most iconic beauty and luxury brands. What drew you into this world, and how has your background shaped your approach?You work at the intersection of data and creativity—especially in industries that have traditionally been emotionally driven. How do you balance the power of anal
From Sleeping on Floors to Global Ecommerce Leadership (Colin Lewis, Co-Founder of Retail Media Works & Retail Media Columnist at Internet Retailing )
You’ve worked across B2C and B2B, brand and performance, and multiple global markets. Looking back, what moments or decisions most shaped the marketer you are today?You were running a €100m eCommerce operation as early as 2006, well before most brands truly understood digital. What did getting “early reps” in eCommerce teach you that still gives you an edge today?Retail media has become one of the
Stop Checking the Box: The Hidden Millions in Returns (Geri Datus-Ward, VP, Sales & Business Development at REBEL)
You’ve spent 25 years leading major omnichannel businesses across Amazon, Walmart, Target, and other national retailers. How did that experience shape your approach to sales and business development?What inspired you to pivot from leading large retail businesses to tackling the growing returns crisis at REBEL?How do you help brands turn the challenge of returns and overstock into recovered revenue
The First 3 Seconds: Where Ecommerce Is Won or Lost (Simon Angove, Chief Executive Officer at Syndigo)
Simon, looking back at your career, what were the defining moments that shaped you into the leader you are today, especially in tech-driven businesses?You’ve led multiple companies through both organic growth and acquisitions. How did those experiences influence your approach when you took on the CEO role at Syndigo?Syndigo is at the forefront of AI-powered Product Experience Management. What are
Closing the Loop: Turning Shopper Data Into Real Growth (Christine Foster, Group Vice President, Commercial Strategy & Operations, (Kroger Precision Marketing) at Kroger )
Can you remind everyone about Kroger Precision Marketing?Tell us about your announcement with Google this week.Incomplete measurement is a top pain point for many brands. With this new reporting, what specific “aha” moments can brands expect to see that they couldn’t see before?How do brands activate?Why is this kind of collaboration between Google and retailers important to brands?How does this c
Rethinking Retail Media: Where Monetization Meets Experience (Sherry Smith, President, Retail Media at Criteo)
How does agentic commerce change the balance of power between AI platforms and retailers, and why do you believe retailers will remain at the center of the transaction even as conversational interfaces grow?As shopping shifts from keywords to conversations, how should brands rethink discoverability when queries become long, contextual, and highly personalized rather than short search terms?Retail
From eBay Hustle to SVP: Dang Nguyen’s Playbook for Building Digital at Scale (Dang Nguyen, Senior Vice President, Digital at Careismatic Brands)
You’ve built an impressive career leading digital growth across startups and large-scale global brands. Can you take us back to the early days. What first drew you to eCommerce and the intersection of technology and commerce?You’ve delivered results across both early-stage startups and billion-dollar businesses. What are you most excited about in Careismatic’s digital journey right now, and how ar
The Next Frontier of Retail Media: Data, Supply Chain & Growth (Keith Bryan, Founder at Colosseum Strategy)
You’ve built and scaled one of the top five retail media networks globally—what’s one emerging opportunity in media or retail that you believe is currently undervalued or under-recognized? From analog to digital, you’ve led transformative change. What were the pivotal moments—or decisions—that unlocked the greatest growth in your journey at Best Buy and beyond?You’re known for synthesizing complex
From Impressions to Impact: The Future of Retail Media at Sam’s Club (Harvey Ma, Vice President & General Manager - Retail Media at Sam's Club)
Can you share a bit about your career journey and how those experiences have shaped the way you think about innovation, consumer behavior, and building high-performing teams today? Sam’s Club has been very intentional about using advertising to enhance the member experience rather than distract from it. How are you thinking about creating additive, engaging moments that genuinely improve the in-cl
Winning at the Speed of Culture: How Brands Are Reinventing Marketing on TikTok (Mike Westgate, Head of US Enterprise Retail & Telecom Sector at TikTok)
You’ve worked across startups, agencies, and large enterprises. What connects all those chapters of your career and brought you to where you are today? What originally drew you to TikTok and made this role the right next step in your journey?As Head of US Enterprise Retail and Telecom how do you help legacy brands succeed on a platform that moves at internet speed? How do you help large enterprise
Retail Media’s Next Chapter: Measurement, AI, and What Brands Must Get Right (Dan Bonert, SVP Retail Media, Merchant Analytics and Collaboration at NielsenIQ)
You’ve held leadership roles across advertising, data, and now retail media. What excites you most about the journey that brought you to NielsenIQ, and how does it shape the way you approach this role?Retail media has become a critical investment area for CPGs. From your vantage point, what’s next in retail media, and where do you see the biggest opportunities for innovation?As you focus on mercha
From Ripples to Tidal Waves: How to Spot the Next Big Shift in Consumer Markets (Nik Modi, Managing Director at RBC Capital Markets)
You’ve had an incredibly diverse research career—from Latin American telecom to household products and beverages. Looking back, what were some of the key moments or shifts that shaped your professional journey?Equity research requires a deep understanding of trends before they become obvious to the market. What first drew you to this kind of work, and what keeps you passionate about it today?You’v
The Velocity of Leadership: Recruiting for a Faster World (Lauren Stiebing, Founder & CEO at LS International)
Let’s start with your journey — what inspired you to launch LS International, and how did you build a company that’s redefining executive search across global markets? Your ability to match client needs with candidate aspirations is your superpower — how do you consistently find those game-changing fits, especially at the C-suite level?The world of FMCG is moving fast; what are the new qualities
Building Teams That Win: Leadership, Culture, and Creating Customers for Life (Brian Monahan, SVP at Albertsons Media Collective)
You’ve built a remarkable career across the client, agency, and platform sides of the industry. Tell us about your journey, what experiences most shaped the way you think about marketing and media today?You’ve said you love bringing together talented teams, technology, and a culture of empathy and action. What does it take to build the next generation of media and marketing organizations in today
The New Path to Purchase: AI, Social Commerce and Measurable Growth (Jack O'Leary, Director, eCommerce Strategic Insights at NielsenIQ)
Before we dive into predictions and trends, can you share a bit about your journey and what led you to the role you are in today?Retail Media is getting more fragmented each year. How should brands measure Share of Voice across channels, and how important will unified measurement be for planning and performance in the coming years?The future of online grocery is evolving fast as fulfillment, speed
Inside CMX: Scaling Retail Media Without Losing the Consumer (Parbinder Dhariwal, VP, General Manager at CVS Media Exchange (CMX))
To kick things off, can you share a bit about your journey and what led you to your role at CMX, and what experiences have shaped the way you think about omnichannel media today?CMX is known for turning consumer intent into action. Can you walk us through how your team uses precision and scale to thoughtfully connect brands with customers across the entire funnel?You often describe CMX’s approach
Scaling Innovation by Empowering People With AI at Walmart (Dave Glick, SVP, Enterprise Business Services at Walmart)
What are the key lessons you've learned about building high-performance teams that actually move the needle? You’ve described the classic “SWAT team” lifecycle: small, focused, agile—and then scale brings complexity and drag.What’s one example from your career where you saw that SWAT energy sustained—or completely lost—when scaling? What was the key difference?At Walmart scale, structure is in
Progress Over Perfection: How Marketing Leaders Make Smart Risk Decisions (Nick Hammitt, Chief Marketing Officer at Newell Brands)
Your career spans some of the world’s biggest CPG brands, from Unilever to PepsiCo to Newell. Looking back, what pivotal moments or decisions shaped your approach to marketing leadership?Consumers today interact with brands across so many touchpoints—online, in-store, social, and more. How do you approach creating a consistent, meaningful brand experience that resonates across channels while stayi
Marketing Where Life Happens: Turning Everyday Moments into Powerful Brand Experiences (Jack Shannon, CEO & Co-Founder at Recess)
Can you walk us through how Recess works — from how brands discover experiential opportunities to how they execute and measure success through the platform?" You’ve worked with powerhouse brands— what’s something happening in the world of brand activations or consumer marketing that genuinely excites you right now? Recess helps brands scale sampling in trusted communities like Equinox, WeWork
Leading with Purpose: Bryan Santee on Innovation, Trust, and Customer-Centricity at PepsiCo Beverages (Bryan Santee, Chief Commercial Officer at PepsiCo Beverages U.S.)
Can you walk us through your career journey and share a pivotal moment that defined your leadership approach?You’re passionate about fostering high-performing teams. What principles or practices do you prioritize to build a culture of empowerment and innovation?As an omnichannel leader, what strategies have you found most effective for creating seamless consumer experiences across platforms? What
Leading at Target: Curiosity, Innovation and Thriving in an AI Driven World (Prat Vemana, EVP Chief Information and Product Officer at Target)
You’ve often been described as a continuous learner and someone who thrives on curiosity and experimentation. How have those qualities shaped your leadership philosophy, and how do you bring that mindset to the teams you lead? At Target, you’re leading massive teams across technology and product, both of which rely on speed, innovation, and collaboration. What are some of the ways you empower team
Rethinking Retail Reach: IGA’s Blueprint for Smarter Shopper Marketing (Michael La Kier, Vice President, Brand Development at IGA, INC. )
You’ve worked on some of the most iconic consumer-loved brands—how do you translate that big-brand thinking into IGA’s decentralized, independent retail model?How has your direct marketing mindset influenced the way IGA approaches shopper insights, loyalty programs, and CRM in today’s fragmented retail environment?What role does storytelling play in building richer customer relationships across IG
The Lottery Ticket Effect: What Drives True Partnership (Chris Haimbach, North America General Manager at Perrigo)
You’re responsible for driving the global growth strategy across Perrigo’s Skin Healing division—what key consumer trends or unmet needs are shaping that strategy today? Balancing innovation with heritage can be tricky in categories like skin healing—how do you think about modernizing a trusted portfolio while staying true to what consumers love? In a world flooded with skincare claims and health
Rethinking Fulfillment: Amazon’s Big Change and What Comes Next (Rob Hahn, Chief Operations Officer at Pattern)
Amazon's decision to end FBA prep services is a significant shift for sellers. From your perspective, what are the immediate challenges brands should anticipate, and how can they proactively address them?You emphasized the importance of not waiting until the last minute to adapt to these changes. What are some early steps sellers can take now to ensure a smooth transition?Pattern offers soluti
Choose Your Own Adventure: Empowering the Next Generation of Commerce Leaders (Gemma Spence , CEO of VML)
You’ve been instrumental in driving growth and implementing transformative models in digital commerce. Can you share what you think are the key elements for success in this space?As the digital commerce landscape continues to evolve, what trends or developments are you most excited about, and how do you see them shaping the industry?Leading a large, diverse team across the EMEA region is challengi
Sending the Elevator Down: Building Culture, Brand, and Empowering the Next Generation (Jeff Durham, CEO & Co-Founder Durham Enterprises)
You’ve built an impressive career leading innovative consumer brands. Can you walk us through your journey—what led you to start Durham Brands and Gimme Beauty?Building a CPG brand that scales globally is no small feat. What were some of the biggest challenges you faced along the way, and how did you navigate them?Gimme Beauty has made waves in the health and beauty space. What innovations or tren
Higher Touch, Smarter Tech: How AI is Redefining the Digital Shelf (Betsy Mello, CEO at Midnight Group)
You’ve led e-commerce growth across multiple brands and retailers — what’s been one of the biggest shifts you’ve seen in consumer behavior recently, and how are you adapting to it?When a major platform or retail partner goes through a big change, like a rebrand or acquisition, what’s your approach to keeping momentum and growing sales? Amazon is such a critical channel for so many brands — what ar
From Black Box to Breakthrough: How Ampd is Redefining Retail Media (Joshua Gebhardt, Co-founder & CEO at Ampd)
· Your journey as the co-founder and CEO of Ampd is inspiring. What originally sparked the idea for Ampd, and how has the vision evolved since its inception? · Looking back, what have been the most significant challenges and milestones in your journey to scaling Ampd to serve millions of customers? · What excites you most about the future of Ampd and the role it’s playing in transforming the re
Turning Data into Growth: Lessons from Mondelēz International (Cristina Marinucci, VP Global Growth & Omni Commercial Insights at Mondelēz International)
You’ve worked with some of the biggest CPG brands. What key experiences or lessons have shaped your approach as a leader in insights and category growth?You’re passionate about understanding the consumer, retailer, and shopper. Can you share a moment where an insight completely transformed a marketing strategy or category approach?As a retail media crusader and AI advocate, how do you see data, AI
From Doing to Partnering: How Brands Win with Simplicity, Community, and Customer Experience (Alex Timlin, Chief CRM and Customer Experience Expert at SAP)
You’ve built and led high-performing teams across multiple industries and geographies. What pivotal moments or experiences have shaped your career as an entrepreneurial executive?Given your focus on customer experience and go-to-market strategies, what trends or innovations in SaaS and personalized marketing excite you the most right now?You emphasize the importance of aligning people, product, an
Retail Reimagined: How Walmart Connect is Powering Brands Through AI and Leadership (Lucas Barros, Head at Walmart Connect)
What excites you most about leading Walmart Connect in Chile, and what unique opportunities do you see in the region’s market?How do you approach leveraging data-driven insights to create more authentic connections between brands and consumers?What trends in omnichannel marketing are shaping your strategy at Walmart Connect, and how do you see them evolving in Latin America?What leadership princip
Cracking the Amazon Data Code: Smarter Growth Through Clean Insights (Andrew Hamada, CEO and Co-Founder of Reason Automation)
Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics?You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively?Reason Automation has evolved from simply ext
Marketplace Momentum: Scaling Brands in the Fast Lane of E-Commerce (Jamie Roller, Director, Growth Channels at Dr. Squatch)
Your career spans strategy consulting, high-growth eCommerce, and leading CPG brands. Can you walk us through your journey and how these experiences shaped your expertise in scaling challenger brands? At Dr. Squatch, you oversee marketplaces and support omni-channel growth. What’s been one of your proudest accomplishments in this role so far? Profitability and growth strategy are your superpowers.
Beyond Awareness: Modernizing Iconic Brands for Amazon Profitability (Noah Knoblauch, Head of Ecommerce & Retail Media at Suave Brands Company)
What are the unique challenges and opportunities in integrating iconic brands into a modern eCommerce and retail media strategy? Your career spans roles in major corporations, startups, and private equity. How has this diverse experience shaped your approach to leading eCommerce and digital strategies in the CPG industry?You’re known for being a people-first leader. What strategies do you use to b
The Long Game: Why Brand Building Beats Short-Term Wins (Preston Rutherford, Cofounder of Chubbies)
Having co-founded Chubbies Shorts, you share some insights into building a CPG brand that resonates with consumers and stands out in a competitive market?What strategies do you find most effective for driving growth and building brand loyalty within the CPG sector?Why do brands often become overly reliant on short-term revenue-maximizing strategies, and what are the consequences of this dependence
Data, Distribution & Disruption: Russell Close on What’s Next in Digital Commerce (Russell Close, Global eCommerce Director at Carlsberg Group)
Can you share your career journey and how it led you to your current role as Global eCommerce Director at Carlsberg Group? What were some key milestones along the way?What are you most excited about in the world of eCommerce right now, and how is Carlsberg Group capitalizing on these opportunities?The beer and beverage industry has unique challenges when it comes to eCommerce. How does Carlsberg b
No Shiny Objects: How Costco is Redefining Retail Media with Purpose (Mark Williamson, AVP, Retail Media at Costco)
Costco is known for its unique business model and loyal member base. How has Costco approached retail media differently, and what role does it play in enhancing the member experience and driving sales? Costco operates across physical warehouses, eCommerce, and delivery channels. How do you ensure retail media efforts align seamlessly with the company's omnichannel strategy? With retail media,
Beauty Meets the Digital Shelf: Winning Strategies in eCommerce (Chris Chesebro, Global Chief Digital Officer at Wella Company)
As someone deeply involved in the beauty ecommerce space, what emerging trends or shifts are you currently observing in consumer behavior and technology?What do you consider to be the most underutilized levers for optimizing growth on marketplaces like Amazon, and how can brands effectively tap into them?What are the biggest challenges facing ecommerce executives in the beauty space today, and how
Tariffs, Trust & Trade: Navigating the Future of Supplements on Marketplaces (Loren Israelsen, Founder and President, United Natural Products Alliance)
For those unfamiliar, can you share the origin story of the United Natural Products Alliance, what its mission is, and how it’s evolved to serve the natural health products and supplement industry today?How are tariffs impacting the landed cost structure and margin pressure for supplement brands selling on marketplaces like Amazon?What’s your perspective on how trade disputes—especially between th
Start Now: Building AI-Literate, High-Performing Teams (Alex Brueckmann, Chief Executive Officer at Brueckmann Strategy Consultants Ltd.)
Your approach emphasizes making strategy accessible for leaders. What are the most common misconceptions leaders have about strategy, and how do you help them overcome these? AI is transforming businesses across industries. How do you help leaders build AI literacy, and what are some practical ways businesses can integrate AI into their strategies to drive growth and efficiency? You specialize in
Think Global, Act Local: The Power of Market-Centric Execution (Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever)
You’ve led the development of e-commerce strategies across multiple markets. What are the key elements of a successful e-commerce strategy, and how do you ensure it is flexible enough to adapt to different consumer behaviors and market conditions globally? With the rise of omnichannel retail and retail media, how do you approach building a seamless experience for customers across both physical and
Beyond the Banner: Crafting AI-Driven, Creative-First eCommerce Strategies (Nicole Pilkington, Global Head of eCommerce Acceleration at Barilla Group)
What excites you most about the future of digital commerce, and how do you see Barilla evolving to meet emerging trends?Leading a team across 35 countries must come with unique challenges and opportunities. How do you balance global consistency with local adaptability in your eCommerce acceleration strategy?What innovative strategies or partnerships is Barilla pursuing to capitalize on this trend?
Retail at a Crossroads: Mariano on Redefining IT Value and Industry Collaboration (Mariano Gomide de Faria, Founder and co-CEO of Vtex)
The MACH approach was originally seen as a breakthrough for digital commerce, but VTEX has voiced concerns about how it's evolved. In your view, where did the industry start to veer off course?" You’ve emphasized the importance of simplicity, native connectivity, and minimal middleware. How does VTEX’s philosophy differ from the traditional MACH interpretation, and what benefits does that
Playing for the W: Leadership, Learning, and the Power of Team (Nikki Stone, Chief Commerce Officer at GroupM)
GroupM’s mission is to shape the next era of media where advertising works better for people. What strategies do you employ to ensure that bold innovation consistently translates into measurable ROI for your clients? As someone recognized as a top marketer to watch in 2024, what emerging trends or technologies in retail media do you believe will shape the industry over the next few years? As a sea
Connected, Not Complicated: A New Vision for Digital Retail (Frank Mulcahy, Head of Sales at Chewy Advertising)
Chewy has built an incredibly loyal customer base. How do you ensure that advertising remains a helpful and additive part of the shopping experience?Chewy recently launched a newly optimized version of its retail media network, Chewy Ads. What drove the refresh, and what key features or enhancements does it introduce?With new formats like video ads, offsite placements, and deeper performance insig
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