The Power of Digital Policy
The Power of Digital Policy is a podcast that teaches listeners and organizations how to manage the risks and opportunities of operating digital channels such as websites, social media, mobile apps, voice assistants, and AI. Each month, the show focuses on a specific topic like accessibility, cookies, copyrights, social media faux pas, data breaches, and data privacy. It provides practical guidance on developing guardrails to maximize digital opportunity and minimize risk. The podcast is useful for professionals at startups, Fortune 500 companies, nonprofits, and government agencies.
Episodes
Permission isn't authorization when AI agents move money
What happens when AI stops recommending and starts spending? Rodrigo Coelho, CEO of Edge & Node and a founding member of Ampersand, joins Kristina to talk about agentic payments, where the money is gone the second it moves and the policy which must envelope the transaction. The conversation delves into why permission isn't the same as authorization, why policy checks belong at the wallet
Golden records and real governance: Enterprise AI at scale
Thomas Hill, Senior Director of Digital and Commercial AI Enablement at Danaher, joins Kristina Podnar to share what it takes to build an enterprise commercial AI program from scratch across 15+ operating companies. From unifying eight million contacts and three million customers into a governed golden record, to navigating GDPR and cross-company data sharing, to embedding policy directly into the
AI doesn't fix information problems. It exposes them.
AI is forcing organizations to confront a reality they have often ignored for years: information quality matters. In this episode, Kristina Podnar sits down with taxonomist and knowledge management expert Ian Davis to explore why concepts like taxonomy, ontology, semantic modeling, and knowledge graphs have become critical foundations for successful AI deployment. Together, they discuss how AI exp
Privacy is the bottleneck: Why your AI strategy is stalling (and how to fix it)
AI isn’t slowing down because of weak models or poor prompts—it’s being held back by something far less flashy: data privacy. In this episode, Kristina sits down with Adam Kamor of Tonic.ai to unpack why organizations are struggling to safely use their own data, how unstructured data creates massive operational friction, and what it actually takes to move from manual redaction to scalable, privacy
Synthetic data, real governance: What enterprises need to get right
Kristina Podnar talks with data and analytics leader Ioana Mazare about why synthetic data is gaining traction, where organizations risk getting it wrong, and why strong governance is still essential. They explore privacy, bias, fit-for-purpose use cases, third-party synthetic data providers, and the leadership, strategy, and accountability needed to make data trustworthy in the age of AI.
Your AI strategy starts with content, not code
AI is no longer just generating content—it’s retrieving, reasoning, and increasingly making decisions. And yet, many organizations are approaching it as if better prompts or better models will solve everything. In reality, AI is only as effective as the content it relies on. The more autonomous these systems become, the more they depend on content that is structured, connected, and governed with i
Agentic AI: Turning compliance into a revenue engine in 2026
Kristina Podnar reconnects with Brian Bauer to explore what’s changed in just a few months as agentic AI moves from experimentation to execution in banking and other regulated industries. They unpack the “year of reckoning” for AI ROI, why compliance can accelerate innovation instead of blocking it, and how organizations can use AI to reduce costs, increase revenue, and compete at the speed of bus
Industry is setting the AI guardrails: Are you ready?
In this episode, Kristina Podnar sits down with Camille Stewart Gloucester to unpack what’s durable in today’s AI policy landscape — and what’s just noise. Tune is for why AI governance isn’t about regulation alone, but about infrastructure: decision rights, data access, organizational design, and continuous learning. Camille shares what she’s seeing across industry and government, where organizat
Shadow AI, boardroom blind spots, and the insurance wake-up call
As AI adoption races ahead of regulation, companies are facing a new and largely uncharted risk landscape. In this episode of The Power of Digital Policy, Kristina Podnar is joined by Russ Fradin, CEO of Larridin, and Michael Levine, Partner at Hunton Andrews Kurth, to unpack the realities of shadow AI, emerging legal exposure, and the quiet but significant shift happening in insurance coverage. F
Agentic AI in banking: How compliance accelerates innovation
Citi’s recent AI agent rollout signals a new phase for banking innovation. But can compliance really make things faster? Kristina Podnar talks with Brian Bauer of Rational Exponent and explores how smart policy and explainable AI can turn regulation into a competitive advantage.
Trust, Transparency, and the Future of Digital Privacy
In this episode of The Power of Digital Policy, Kristina hosts a thought-provoking conversation with Cindy Warner, a technology veteran and founder of 360ofme, a platform that empowers individuals with greater control over their personal data. Cindy reflects on her transition from deep technologist to strategic leader at companies like FedEx, EY, PWC, IBM, and Salesforce. She explores the pivotal
Navigating the complexities of data privacy and cybersecurity
In this episode, Kristina talks with international attorney Joe Dehner to explore the evolving landscape of data privacy and cybersecurity. With over 50 years of experience in global law, Joe shares his insights on how businesses can navigate complex legal frameworks, the importance of building privacy-centric infrastructures, and how organizations can balance innovation with compliance in a fast-
Leading digital transformation for smart cities and public service
In this episode, we are joined by Lawrence Eta, a leader at one of Saudi Arabia's mega projects and former CTO of the City of Toronto, Canada. Lawrence shares his extensive experience and insights on transforming cities through digital innovation, the importance of servant leadership, and fostering community involvement in policy development. Hear this inspiring discussion on the evolving con
Navigating the GenAI frontier: Ethical dilemmas and opportunities in digital policy
On this episode of "The Power of Digital Policy" Kristina talks with industry veterans Jim Kaskade and David Maher. As leaders at the helm of Conversica and InterTrust Technologies, respectively, Jim and David bring decades of experience in technology and secure computing to the table. This episode takes a deep dive into the intricate world of Generative AI, spotlighting the recent regul
Empowering change in the digital age: Unleashing innovation and building belief
In this podcast episode, Kristina talks with Saira Jesani, the Deputy Executive Director of the Data & Trust Alliance. She delves into the collaborative efforts of leading organizations such as American Express, CVS Health, and Walmart in championing the responsible use of data and artificial intelligence (AI). The Data & Trust Alliance serves as a beacon for these corporations, guiding th
Legal unicorns: Bridging law and technology in the digital age
In this episode, Kristina delves into the increasingly critical nexus of legal expertise and technological acumen, highlighting the emergence of "legal unicorns" - professionals who are not only adept at navigating the complexities of the law but also possess a profound understanding of technology. Guest Olga V. Mack, a lawyer with an extensive background in digital technology, discusses
Navigating investment and innovation in quantum computing
On the latest episodes of “The Power of Digital Policy ” show, Kristina Podnar interviews Charles Beyrouthy , Forma Prime Managing Partner, about the fascinating world of quantum computation. They explore its different uses, from quantum GPS to photonic-based quantum computing, and outline the factors to consider when investing in this promising technology. Charles highlights the need for forward-
AI Regulations: Red Tape or Green Light for Innovation?
In this new podcast episode, Kristina and guest Lewis Barr, VP of Legal and General Counsel at Conversica, discuss the European Union's Artificial Intelligence Act (EUAIA). Barr highlights the Act's primary goal to implement a risk framework for AI development while addressing human rights concerns within the EU. He emphasizes the potential impact of the Act on both large tech companies
Beyond algorithms: Establishing trust and transparency in the AI era
In this conversation, Kristina and AI expert Dr. Nicholas Mattei explore the challenges in building trust in AI, focusing on transparency, fairness, and ethical considerations. They discuss the role of AI in society, data governance, and public perception, particularly in relation to generative AI models like ChatGPT. Join the conversation on the importance of data privacy and ethical data use in
Digital spinach: Why software updates and patches can't be ignored
Join host Kristina Podnar and cybersecurity expert Mike Starr as they delve into the critical world of software updates. Discover the hidden dangers of neglecting patches and learn how to transform routine digital maintenance into a strategic asset for safeguarding your digital infrastructure. Don't miss out on expert insights that could fortify your cyber defenses—tune in now!
Navigating the AI Landscape: Learn Python, embrace AI, and get 79 hours back
Dive deep into a stimulating conversation with Sultan Meghji and Nick Reese, exploring the dynamic facets of AI technology adoption across various sectors, including academia, government, and private industries. Unpack insights into why organizations might be holding back and the transformative potential a proactive approach to AI integration can unlock. Sultan and Nick, backed by diverse experien
Calling all prompt engineers to tickle machines in the new AI era
In this podcast episode, Kristina discusses the future of business and the implications of generative AI with Michel Ballings, an associate professor and director of the JTV Center Intelligence Lab at the University of Tennessee. They explore the transformative potential of generative AI, its impact on various industries, and the need for organizations to adapt to this technology. Michel explains
Unlocking AI success through governance and policy adoption
The traditional "move fast and break things" approach to AI development is shifting toward a more regulated model, akin to high-risk product development like medical devices. Today, the pivotal factor driving successful AI adoption in any organization is trust. How do you facilitate this crucial transformation, harnessing the opportunities that AI has to offer today, and ensuring your or
How to build trust in AI and digital healthcare
More organizations are realizing the opportunities to leverage AI, whether for easing patient administrative burdens to increasing the speed of drug delivery to the marketplace. Providers can see the benefits of broader communication and patient outreach as well. But as we continue to explore the endless possibilities, we first need to build trust in AI. Karthik Sourirajan of ZS Associates talks w
All you need is your inner Y.O.D.A.
Always trust your gut, right? Not necessarily. Your inner voice, aka Y.O.D.A. — Your Own Decision Advisor — can lead to poor decision-making. So how do you fix it? Dr. Jim Loehr talks with Kristina Podnar about your inner voice to make the right calls. Among other tips, he advises writing down your purpose in life, your life's mission, how you want people to remember you when you're gone
How UX team, legal, marketing, and IT become an organization’s growth drivers
Building sustainable solutions for privacy requires building privacy programs that can scale effectively across existing and future laws. Privacy must also be a foundational layer of the data ecosystem – so that peoples’ privacy choices are respected and enforced everywhere. It is your UX team, legal, marketing, and IT that participate in delivering that experience. Jonathan Joseph discusses how t
From automated content creation to environmental conservation, AI is an asset!
Artificial intelligence (AI) can make the world more sustainable by using natural resources while also helping to reduce environmental costs. It can also make us more efficient and effective. But to do the right thing for your organization and ensure sound business decisions, you must consider ethics and governance. What does that mean? Bryce Goodman, an AI ethicist, and Cantellus Group advisor, g
Deep diving in the world's easiest and fastest lakehouse
The responsibility for complying with data privacy laws and ensuring that data is secure falls on individual companies. If your data is copied all over the place, it's tough to secure it because each copy has its own different set of privileges and permissions. Consider the implications as your organization deep-dives into the world's most accessible and fastest lakehouse. In this episod
Miniverse vs. Multiverse, now and Nowhere
Despite a lot of enthusiasm, the metaverse didn't go anywhere in 2022, there was a lot of noise and big promises about the world that's to come, but after many tens of billions of dollars, the Metaverse feels like it came down to some very expensive hardware and far too many NFTs. On this episode, Maxx Berkowitz, co-founder and head of product and design at Nowhere.io, and Kristina talk
Building high-performing, self-organizing digital teams
Consider granting your digital marketing team a higher degree of autonomy without committing to a radical organizational model in an “all-in” fashion because it can make you nimbler and more competitive. By adopting a self-organizing team model, you can free up workers to share the responsibility of planning and executing their work without the supervision of a manager. Team members can take owner
How to get your cybersecurity policy and practices right
Many organizations are challenged by a combination of on-premises and cloud hosting. Ever-increasing ransomware attacks pose a significant threat, but so do human weaknesses, which are hard to overcome. Amidst the headlines about the latest breach and operational realities, which include limited resources, your organization can still maintain its cybersecurity posture and deliver on strategic goal
The future of digital identity
It seems that hardly a day goes by without news of another organization being hit by a data breach. While the underlying causes and the actions we need to take to prevent them are many and varied, switching to digital identity management is a requirement. Callsign’s SVP, Bill Sytsma, joins us for an in-depth look at how banks and financial institutions are adopting digital identity management to b
Building adaptive smart cities of the future
The digital transformation trend goes beyond consumers and organizations and creates a hyper-connected and collaborative society that transforms relationships between people. For connected citizens, communities, and society, we need smart cities. In this episode, Mike Grigsby discusses how to define and develop the smart city of the future and, most importantly, how to ensure that citizens and the
Unlocking opportunities and taming risks in Femtech
Women are 50% of the world’s population and account for 80% of consumer purchasing decisions in the healthcare industry. So why is it that women’s health has been considered a niche market, a subset of healthcare, or Femtech? This business opportunity is estimated at over $1 billion for a range of tech-enabled, consumer-centric products such as at-home diagnostics, trackers, and wearables. But Fem
You’ve got B2B and B2C. But how about H2H?
People talk about business to business or B2B, and they talk about business to consumer or B2C. Amidst digitization, remember that the true center of business is H2H or human-to-human. How well does your organization do H2H? Martin Birch, a husband and father to an 8-year-old 'Duracell bunny' boy and CEO and President at ibml talks about getting this critical aspect of the business right
Adopt the growth mindset for digital transformation success
Companies shouldn’t be doing digital transformation to people. Instead, they should be working with employees to reach goals. For emerging technologies, including AI, organizations can see tremendous success, according to Nancy Combs of The Cantellus Group. In this episode, Nancy talks about communicating clearly with employees and empowering them for change, improving digital literacy, encouragin
Digital transformation via urgency, simplification, and effective change management
A failed digital transformation project undermines faith and confidence in future initiatives and increases organizational resistance toward further digital transformation efforts. Enterprises are in a constant state of digital transformation, an extensive, expensive, and all-encompassing process. Strong leadership, solid change management, and adopting a new mental state are critical investments
How to secure data and maintain consumer trust
Building consumer trust through data protection and security means your business treats data privacy and compliance like any other corporate social responsibility pledge. So how do you put data privacy first, from brand recognition to customer loyalty, while realizing substantial ROI? In this episode, Taylor Hersom talks about building world-class security programs for organizations that not only
Addressing data privacy issues in the marketing landscape
Marketers are obsessed with data, but there is a negative side to data availability that marketers are increasingly being forced to confront: data privacy. Companies are changing how they gather and manage customer data because of new laws, regulations, and efforts designed to protect user data and adhere to local data laws. Dan Aks, President at Undertone, a Perion company, and Kim Leone, VP of E
Integrate privacy to unleash business value
We're living in a very complex privacy world compounded by new data privacy laws in a slew of digital technologies, such as IOT, mobile, immersive tech, and increasing vulnerabilities. We're all wondering how to balance the risk and opportunities for your organization, which is why Anthony Prestia of TerraTrue joined this episode to explain the best approach to compliance and maximizing
How to merge business analytics and data science in your organization
Organizations now realize that data has always been a critical component of their strategy. As the data numbers and types grow, organizations need to figure out: what can they do better with the data? What can they derive from the insights? AtScale’s Guarav Rao talked with me about the new opportunities that data represents for organizations willing to embrace the challenge.
Vitality of data in building and sustaining the metaverse
To support their metaverse strategy, more than three-quarters of leaders, about 84% across the IT, telecom, and technology units, say they are planning to look to procure data intelligence solutions and deploy them inside virtual worlds in the next two years. In this episode, Or Lechner of Bright Data disuses public web data scrapping, misinformation, and the metaverse, as well as the privacy and
The benefits of bringing agile to digital transformation
We’ve heard agile used in context of software development, enabling teams to quickly review and respond to any unpredictable circumstances and shifting goal posts. But why not take this project management-specific methodology, used especially for software development, and apply it to digital transformation? In this episode, Carol May discusses the benefits to the enterprise of short transformation
AI and the journey to a successful consumer care experience
Artificial intelligence revolutionizes everything from the product itself to the consumer experience in many different industries. What we're seeing is an explosion in intelligent virtual assistants (IVAs) using natural language processing. To help us break down the business case for AI in consumer care and when and how to employ IVAs, we're joined by Kathy Sobus.
Catering to the widest possible global audience
How do you become a frontrunner retailer among global audiences? It’s simple according to BLEND Localization’s CMO, Hila Shitrit-Nissim. You expand the number of language offerings on your website since the use of native language makes the shopping experience one that is easy and trusted. In this episode, we discuss marketing in a multilingual and multicultural environment.
The crusade to protect digital privacy
The pandemic has fueled the propagation of technology and tendencies toward spending time online. It has also fueled cheap access to consumer personal data that has flooded the marketplace. Information abuse is on the rise and presents a serious problem for individuals. It is also a growing security threat to business security as the data is used for social engineering and breaching protocol. In t
Reinvent cybersecurity through crowdsourcing
Waze, Airbnb, Amazon, and Uber have one thing in common: they use the power of the masses with applications to benefit an even more significant number of people. All are innovative ideas powered by data. What if we could do the same for the cyber world and give cybersecurity professionals an advantage by crowdsourcing data? Philippe Humeau explains how CrowdSec is making this happen daily.
What’s the story behind NFTs for marketing?
KokoSwap is a unique decentralized platform that combines NFT trades (powered by the $KOKO token) with blockchain gaming to offer a seamless experience to the users. If you feel the need to reach for your dictionary to figure out what we’re talking about, don’t worry. Chris Clarke, Kokoswap’s CEO, breaks down the platform and the marketplace to help us all get up to speed.
Traditional healthcare is missing younger consumers. What Gen Z wishes you knew!
Compared with older generations, members of Gen Z (those ages 13-24) are feeling emotionally distressed by the pandemic but are less likely to seek help for their behavioral health challenges. They also get and process healthcare information differently than any other generation. How do you walk the tightrope and get the messaging right? Shavonne Reed, a healthcare communications expert focused on
The cost of ignoring website accessibility
Although the web has existed for over 32 years, only 2% of websites are accessible to people with disabilities. Despite increasing website accessibility-related lawsuits, designers and developers are not creating websites, web products, and web services with accessibility in mind. This gap is only growing with new technologies that allow websites to be made by anyone and faster than ever before. S
Protecting your brand in the ransomware era
Ransomware is the primary threat for businesses these days and cybersecurity experts believe this criminal enterprise will reach new heights in 2022. Cohesity’s latest research points to strong consumer sentiment towards organizations that pay out on digital ransoms. What should you and your organizations do? Brian Spanswick, chief information and security officer at Cohesity, answers critical sec
Democratizing dental care through digital opportunity
In 2015, Membersy's CEO sold his car and raised $20,000 from friends and family with the goal of creating a platform that disrupted "antiquated dental insurance". Just six years later, Membersy has received $66 million in venture funding and is on par to continue disrupting the dental care industry. The company's reward for disrupting the industry is clear: ample digital opport
Spend vs. invest: power of your financial policies
ROI is an archaic concept in the business world as much as in our personal lives. Instead, we should be thinking value on investment, which comes in many forms. The concept of value can certainly include quantifiable returns, but it is more about the ones that meet our emotional needs. Suppose you think about your personal investment strategy. In that case, you may desire a sound retirement accoun
Your shield and sword for China’s data privacy law
On November 1, 2021, China’s data privacy law (Personal Information Protection Law, or PIPL) goes into effect. The law supplements existing privacy rules established by the Data Security Law and Cybersecurity Law. With a focus on personal information protection, the law sets comprehensive rules for companies on how to process personal information of individuals and regulates the lifecycle process
Rebuilding trust in the Internet, one human ID at a time
Any organization that allows human interaction on its digital platforms, including user-generated content, runs the risk of bots and fake accounts hijacking the user experience. humanID is looking to change that and turn the tide of bots and disinformation polluting social networks. In this episode, Namik Muduroglu and Bastian Purrer discuss how organizations can balance user validation and user p
AI, Natural Language and The Holy Grail of Translation
Translation has come a long way in the last few years, but there’s still a lot of work to do. Automated website translations are horrible, and AI’s ability to understand dialect and cultural nuances is still far from perfect. But there are ways to leverage machine learning as part of the translation process. When coupled with the right human interaction, we not only get lower costs but translation
What keeps every CMO and digital operations team up at night?
IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). But that is only the start of privacy-related worries for any company trying to leverage digital platforms to reach new consumers.
Your business priority should be digital accessibility, inclusion
People with disabilities have $645 billion in disposable income. They want to spend money but have trouble leveraging their buying power because brands do not make their sites accessible to them. In fact, only 2% of websites are accessible for people with disabilities. Josh Basil talks about accessibility from a first-person perspective and what accessibility means to a disabled consumer. Josh als
If you want your digital transformation to succeed, culture and communications are key
In 2016 McKinsey estimated that 70% of complex, large-scale transformation projects failed to reach their stated goals. Two years later, it revised this estimate to say that only 16% of digital transformations resulted in successfully improved performance. As organizations increase their use of digital technologies to drive customer engagement, employee productivity, and resilience, are you set up
Futureproofing your organization’s privacy policy
Too many digital and marketing teams treat data privacy as a mere compliance issue, looking to their legal colleagues to track and address each new legal development. That is certainly an approach you could take, but it requires a constant revisiting of the privacy policy, rethinking your partnerships and practices around privacy, and making redundant changes. In this episode, privacy expert Donat
Can a sustainable decentralized search platform help you bid Google goodbye?
We all know that we need to focus on SEO, whether it supports our website or to support users searching via a voice device such as Alexa. But with the rise of blockchain technology, we now have an alternative, community-driven search engine that can help us in a new era of open information. Decentralized search platforms can not only allow us new inroads to conversing with prospects and consumers,
Does your organization's DNA include corporate social responsibility?
Businesses that practice corporate social responsibility (CSR) aim to improve communities, the environment, the economy, and their business bottom line. But what is CSR, why should you care, and how do you go about standing up a CSR program? This practice, which has increased as a result of the pandemic, offers a good deal of opportunity as well as risk. To learn more and determine how CSR address
Three things to protect your privacy
By making a few simple changes to your devices and accounts, you can maintain security against organizations' unwanted attempts to access your data. You will protect your privacy from those with whom you don’t consent to share your information. And if you are part of a business, take note and start to treat consumer data privacy with the respect it deserves. Cat Coode talks about individual a
Is Apple making GDPR and other regulatory frameworks irrelevant?
Over the past several months, Apple has slowly been releasing and updating its iOS. With the latest (iOS 14), there are tons of new additions, including a new privacy feature that will stop advertisers from collecting users' personal data unless they explicitly agree to be tracked and receive the ads. What does this mean for today's advertiser? And how much oxygen will be depleted in the
Brand audit: how to oversee your biggest asset
Successful brands pay close attention to their marketing and communications, ensuring a laser focus on close, meaningful customer relationships. But what does that look like, and how do you ensure that you understand your customers’ needs, problems, and what solutions they want from you? How do you ensure that your brand continues to thrive as a strong asset? Daniel Diosi talks about the importanc
The pivot to podcast livestreaming
If you are comfortable walking the tightrope without a safety net in order to delight your audience and earn their engagement, then you may want to pivot to podcast livestreaming. In this episode, Christoph Trappe discusses the pros and cons of adopting livestreaming, what equipment and planning you need to make the pivot, and how to get the most out of this interactive podcasting approach. Christ
From micro to macro-influencers, consumers demand trust
Does Dupont need Kim Kardashian to succeed in its digital marketing campaign? Before you answer that, have a listen to Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, who provides a deep dive into digital influencer marketing, finding the right fit for your brand, and what types of policies are appropriate in this perils-riden world we live in. Kyle also helps break down the DuP
Evolving the insurance industry through data and analytics
Two major innovation-related topics are top of mind for commercial insurers worldwide: data analytics and the use of artificial intelligence (AI). Amir Raskin, Data and Analytics Product Strategist at Sapiens, joins Kristina to discuss how companies can uncover insights using capabilities that were once seen to be like science fiction and drive customer service, top-notch experiences, and profits.
Using AI-assisted writing software for your business and marketing needs
Unless you are a business of one, you are likely challenged with getting multiple content creators to write in a consistent tone and coming across as intended. And let’s face it, communicating effectively and not making silly mistakes that detract from your message or brand is hard at an enterprise scale. That’s where AI-enabled writing tools such as Grammarly come in. It’s like having an editor p
The Power of Storytelling for Brands
Stories have a greater ability to cut through the noise, reach consumers, and build an emotional connection with users. That's why brands use stories to build engagement, loyalty, and sales. But a brand's storytelling is more than just words and a logo. It is about evoking an emotional response that will drive people to buy from you – not a nameless, faceless company. Storytelling can ap
How small businesses can overcome the biggest challenges
Small businesses face a stark reality that they need the same type of infrastructure that large businesses need, just at a smaller scale. From security, privacy, and marketing to accounting and finance, small businesses have never been as challenged as they are in this pandemic-laden time. But amongst the obstacles, there are many great opportunities to be harnessed, and thus marketplace gains to
From professional soccer player to brand builder and beyond
What do you think of when I say soccer and digital marketing? Is it Nike or Adidas that come immediately to mind? What if I told you that a professional soccer player, who isn’t Ronaldo nor Messi, is taking the world on with same enthusiasm and ingredients as the big brands, but with more heart and focus on the long game, to successfully recruit a legion of followers? In this episode, Quincy Amari
Mastering the science of email marketing
In a world full of artificial intelligence, machine learning, conversational chatbots, and the latest cool digital capability, it is easy to feel like email marketing is dead. After all, this channel has been around for so long, what can it possible have to contribute to the customer experience? Andrew Kordek joins me to discuss email marketing, it’s increased relevance in consumer communication,
Balancing business risk and digital opportunity through the CMO’s eyes
Governance, risk management, and compliance are unavoidable words in today’s marketing world. But if you flip that on its head, what you end up with is opportunity to engage and thrive in the fast pace digital world, impacted by COVID, data privacy, and evolving regulations. In this episode, Gina Hortatsos, CMO of LogicGate talks about her approach to successfully engaging users, keeping the busin
How to make automated AI a reality
With the persistence of the pandemic, users are spending the majority of their time at home and avoiding physical interaction. How do leading enterprises reach customers in this new paradigm? According to Evan Kohn, Chief Business Officer (CBO) at Pypestream, it is about hyper-personalization by adopting AI and automation into the customer journey.
Freeing up people through conversational AI
Employees are inundated with emails, phone calls, shoulder taps, and tickets. Customer service is answering a basic customer question and having trouble scaling in order to truly personalize service for your products. Why not empower your team with instant access to centralized knowledge, so that people can be freed up to focus on strategic goals and tasks that require higher-level thinking? Justi
Moving towards personalization in IoT
Personalization impacts nearly every industry, with IoT providing new opportunities and a competitive edge. Wearables, healthcare, pharma, nutrition, CPGs, and other verticals are being impacted by an increasing personalization trend, and that means growth (or decline, for those not focusing on personalization) of consumer focused companies. Jonathan Melnick talks about the impact of IoT on indust
Making IoT and personalization work for your business
For the past five or more years, we have been hearing that IoT will revolutionize digital marketing and how we connect with consumers. The claim by most industry experts has been that the very devices that allow us to receive personalized environments such as self-learning thermostats and predictable timing coffee machines will generate hordes of new data. And based on inordinate amounts of new da
Why your digital program needs cyber insurance
Last year, ransomware victims collectively paid out more than US$1.3 billion to attackers. The evolving digital security threat landscape signals the need for a more holistic plan, which, for many organizations, should include cyber insurance. In this episode, Courtney Hensley talks with Kristina Podnar about insurance as an additional layer of protection against a myriad of malicious activities t
Align your digital security policy to digital operations
Digital security, cyber security, or just security. It doesn’t matter what your policy is called, the facts surrounding security remain the same: It’s a day-to-day struggle for businesses because of the huge increase in hacks and breached systems, including mobile and IoT devices. Only 5% of business portfolios are properly protected and 68% of business leaders feel their cybersecurity risks are i
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