ZINFI Technologies, Inc.
ZINFI Technologies, Inc. is a podcast that explores topics related to Partner Relationship Management (PRM) and channel management for technology providers. The show discusses strategies for achieving profitable growth by automating PRM processes globally. It offers insights into how companies can effectively manage their partner ecosystems and drive success through collaboration and automation.
Episodes
Near-Bound Growth: The Future of Partner Ecosystem Management
Near-Bound Growth: The Future of Partner Ecosystem Management
Near-bound growth is a partner ecosystem management approach that routes new business through warm, trust-verified introductions inside an existing partner network rather than through cold outbound prospecting. According to Amelia Taylor, an expert in partner ecosystem growth and go-to-market strategy with a background that includes
Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem
Intel’s Outcome-First Co-Selling in the AI Partner Ecosystem
Outcome-first co-selling is a partner ecosystem management model where a vendor maps a customer’s desired business outcome to a specific technology workload, then assembles the right ISVs, OEMs, distributors, and channel partners to deliver that workload as a tested, ready-to-deploy solution — replacing the older product-first m
Agentic RevOps: Signals, Attribution, and Outcomes
Agentic RevOps: Signals, Attribution, and Outcomes
Agentic RevOps is reshaping go-to-market strategy by deploying AI agents to handle research, signal detection, and pipeline preparation — tasks that once required significant headcount and costly tooling. According to Cliff Simon, Founder and CEO of Polaris Ops and a revenue operations expert, companies can now replace approximately $500,000 in
Distribution Reinvented: AI Playbook for Channel Management
Distribution Reinvented: AI Playbook for Channel Management
Distribution and channel management are being transformed by platforms, ecosystems, and AI. The traditional distributor model — focused on warehousing, transactional resale, and hardware margins — has shifted to multi-tier cloud distribution, marketplace coexistence, and outcome-based selling through dynamic solution configuration. Ind
Brand as Leverage: Marketing in the AI Era
Brand as Leverage: Marketing in the AI Era
In 2026, partner ecosystem marketing is driven by mind share, not lead volume. Companies don’t lose deals because of inferior products or slower services — they lose because key audiences simply don’t know who they are. This is a trust problem, not a lead problem. As Crystal Conkle, CMO at The 20, puts it: brand is what draws buyers, talent
Why Industry 4.0 Demands Partner Ecosystem Orchestration
Why Industry 4.0 Demands Partner Ecosystem Orchestration
Partner ecosystem orchestration connects the independent initiatives within an Industry 4.0 program — modernization, optimization, and transformation pilots — into a unified system that drives real business change rather than isolated wins. According to Jeff Winter, Vice President of Commercial Strategy at Belden and an Industry 4.0 expe
Partner Ecosystem Management: The Multiplayer Advantage
Partner Ecosystem Management: The Multiplayer Advantage
Partner ecosystem management stands as one of the most enduring competitive advantages for enterprise B2B technology and manufacturing companies — a structural edge that single-player AI tools simply cannot replicate, since ecosystem coordination is inherently a multiplayer challenge. Scott Brinker, a marketing technology strategist who s
From Transaction to Relationship: AI and Channel Management
From Transaction to Relationship: AI and Channel Management
The TSD (Technology Solutions Distributor) channel manages over $16 billion in annual revenue through 1,200 suppliers and 12,000 trusted advisors — yet its transactional portals fragment supplier visibility and limit relationships. Channel management expert Eric Brooker notes that the average advisor now works across 2.8 TSDs, each wit
The Ecosystem Edge: Mastering Ecosystem-Led Growth
The Ecosystem Edge: Mastering Ecosystem-Led Growth
This episode features Juhi Saha, CEO of Partner1, who explores the transformative potential of Ecosystem-Led Growth within the B2B technology sector. Drawing on her experience at Microsoft and Intel, along with leading the acquisition of Clearbit by HubSpot, she explains how organizations can shift from a product-centric to a platform-centric e
Next-Gen PartnerOps Video Podcast featuring Kameron Olsen – Navigating AI Disruption in Partner Ecosystems
Navigating AI Disruption in Partner Ecosystems
The TSD Partner Ecosystem Strategy is facing a massive transformation today. Private equity consolidation and AI adoption are the primary drivers of this change. Technology value is now measured and delivered in entirely different ways than before.
In this podcast episode, Sugata speaks with channel expert Kameron Olsen. They discuss how old relati
The Future of SaaS: Agents Replace Software?
The Future of SaaS: Agents Replace Software?
The Future of SaaS is fundamentally redefining the software industry by shifting from static tools toward dynamic, autonomous agents that execute complex business workflows. In this episode, Sugata Sanyal interviews Alina Vandenberghe, the Co-Founder & Co-CEO of Chili Piper, who provides a roadmap for the next decade of digital tools.
Vandenbergh
Building Scalable Companies via Venture Studios
Building Scalable Companies via Venture Studios
A venture studio acts as a central engine that simultaneously builds and scales multiple startups. Unlike traditional accelerators, it offers long-term, hands-on involvement by integrating the roles of entrepreneur, operator, and investor.
According to Matt Burris, a Subject Matter Expert (SME) on Venture Studios and a partner at the 9point8 Co
Scaling Salesforce Growth Through Focused Strategic Partner Ecosystem Orchestration
Scaling Salesforce Growth Through Focused Strategic Partner Ecosystem Orchestration
Partner ecosystem orchestration is the strategic coordination of diverse partner entities within a technology environment to drive scalable revenue and customer success by aligning specific product solutions with vendor sales goals, ensuring every stakeholder achieves measurable growth and long-term market su
Scaling Nonprofit Fundraising Through Strategic Partner Ecosystem Orchestration
Scaling Nonprofit Fundraising Through Strategic Partner Ecosystem Orchestration
Partner Ecosystem Orchestration is the strategic alignment of diverse third-party entities to deliver integrated value to a specific market segment. In the nonprofit sector, this involves connecting donors, charitable organizations, and technology providers to ensure efficient mission fulfillment. According to Ja
Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity
Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity
In this crucial discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Barry Mainz, CEO of Forescout Technologies, to dissect the Next Frontier of OT/IoT Ecosystem: AI & Cybersecurity. Barry Mainz highlights how the threat landscape has dramatically shifted, noting that the exposure of Critical Infrastructure Protection is grow
Future of B2B Marketing: AI & Trust Redefining the Journey
Future of B2B Marketing: AI & Trust Redefining the Journey
The world of B2B Marketing is undergoing a seismic shift, driven by rapid advancements in technology and a fundamental change in how buyers engage. In this insightful discussion, Sugata Sanyal, Founder & CEO of ZINFI, sits down with industry veteran Rick Wootten to dissect the forces shaping the future. They explore the journey of
RevOps is Dead: Why GTM Ops is the Future
RevOps is Dead: Why GTM Ops is the Future
In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Andy Mowat, Founder of Whispered and former RevOps leader at Upwork, Box, Culture Amp, and Carta. They dive into the evolution of Revenue Operations (RevOps), which Andy argues is an overused term for what should be called Go-to-Market Ops. The discussion highlight
Future of Managed Service Providers: Automation, Security, and AI
Future of Managed Service Providers: Automation, Security, and AI
In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Michelle Accardi, CEO of Liongard, for a deep dive into the evolving world of channel partnerships and cybersecurity. Michelle shares her journey through significant scale-ups, offering critical insights on how managed service providers (MSPs) can
Partner Data, AI, and Trust: The Future of Co-Selling
Partner Data, AI, and Trust: The Future of Co-Selling
The future of partnership success hinges on precision, data, and trust in a hybrid channel world. This discussion, led by Sugata Sanyal, Founder & CEO of ZINFI, features two industry pioneers: Dina Moskowitz, CEO and Founder of PartnerOptimizer, and Theresa Caragol, CEO and Founder of AchieveUnite and author of Partnering Success.
They d
Modernizing Channel Marketing: AI and Ecosystem Enablement
Modernizing Channel Marketing: AI and Ecosystem Enablement
This episode explores the transformative landscape of the IT industry, focusing on how companies are modernizing their approach to the channel. Host Sugata Sanyal, Founder & CEO of ZINFI, is joined by Anthony Graziano, Senior Vice President, Marketing at D&H Distributing. With over two decades of experience in distribution and ve
Building a Partner Ecosystem for Digital & Agentic Transformation
Building a Partner Ecosystem for Digital & Agentic Transformation
This episode features a discussion between Sugata Sanyal, Founder & CEO of ZINFI, and guest Alex Richards, VP of Partnerships at Quantum Metric. They explore the strategic shift required to build a modern Partner Ecosystem for digital success. Alex shares his experience from companies like Medallia and SurveyMonkey, emphasizin
First Principles Drive Modern Partner Ecosystem Success
First Principles Drive Modern Partner Ecosystem Success
In this insightful episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Nelson Wang, Founder of Partner Principles, to discuss the critical evolution of the partnerships landscape. Nelson Wang, who brings over 20 years of operating experience at fast-growth and large public companies, explains why today's Partner Leaders n
HP Reinventing the Future of Work through AI & Partnerships
HP Reinventing the Future of Work through AI & Partnerships
This compelling discussion delves deeply into HP's channel strategy and how it is adapting to the future of work, driven by AI and evolving customer demands. Sugata Sanyal, Founder & CEO of ZINFI, speaks with Meg Brennan (of HP Inc.) about her extensive journey from the early days of the software "channel" business to leading a
The Channel's Shift to Partner-Led With AI
The Channel's Shift to Partner-Led With AI
In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Raegan Wilson, VP of Ecosystem Innovation and Solutions at Spur Reply. They delve into the dramatic transformation of the channel ecosystem over the last two decades. The discussion focuses on how the traditional model of "box builders" has given way to a partner-led approach, whe
AI-Ready Enterprise: Scaling Your People Stack
AI-Ready Enterprise: Scaling Your People Stack
The cybersecurity landscape has undergone significant changes over the last three decades, evolving from hardware-based systems to complex, cloud-centric solutions. This evolution demands a new kind of leadership and a redefined channel strategy.
In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Joe Sykora, CEO of Coro Cybe
Tech Mahindra's Ecosystem: Driving Outcome-Driven AI Transformations
Tech Mahindra's Ecosystem: Driving Outcome-Driven AI Transformations
In this episode, Sugata Sanyal Founder & CEO of ZINFI, sits down with Mayank Shekhar Choudhary, Senior Vice President of the Partner Ecosystem at Tech Mahindra in Europe. They discuss how Tech Mahindra is revolutionizing industries with its unique approach to digital and AI transformations. The conversation highlights the c
Building a Partner Ecosystem-First Sales Strategy
Building a Partner Ecosystem-First Sales Strategy
In this episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Matt Green, the co-founder and CRO of Sales Assembly. Matt shares his journey from finance to leading go-to-market teams in the B2B tech sector. The conversation dives deep into the power of a community-first approach and how a strong partner ecosystem can drive growth thr
Storytelling: The Heart of Partner Ecosystem Marketing
Storytelling: The Heart of Partner Ecosystem Marketing
In this episode, Sugata Sanyal, Founder & CEO of ZINFI, is joined by Ffjorren Zolfaghar, VP of Alliances at IDMWORKS. Ffjorren shares her unique career journey from journalism to the forefront of technology alliances, highlighting how the art of storytelling remains a critical skill in B2B marketing. The discussion explores the rapidly e
Leading Microsoft Ecosystems at Scale in the AI Era
Leading Microsoft Ecosystems at Scale in the AI Era
In this episode, Sugata Sanyal the main boss (Founder & CEO) of ZINFI, has a great chat with Nina Harding. Nina is a Corporate Vice President at Microsoft, overseeing how Microsoft works with partners across the Americas region. Nina shares her incredible journey in leadership, showing how partnerships have changed a lot over the years. The
Industry 4.0 Roadmap: Modernize, Optimize, Transform
Industry 4.0 Roadmap: Modernize, Optimize, Transform
In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Jeff Winter, Vice President of Business Strategy for Critical Manufacturing and a leading Industry 4.0 influencer. They dive deep into the core of the Industry 4.0 transformation, moving beyond the hype to discuss practical realities. Jeff explains that this new indust
Unlocking Partner Ecosystem-Led Growth
Unlocking Partner Ecosystem-Led Growth
In this episode, Sugata Sanyal Founder & CEO of ZINFI, is joined by Rob Moyer, Head of Partnerships at Gong, to explore the intricacies of building a modern, high-growth partner ecosystem. Rob shares his unique perspective, having built partnership programs at scale with Microsoft and from the ground up at startups like Gong. The discussion provides a d
Talent Recruitment for Startup: Missionaries & Mercenaries
Talent Recruitment for Startup: Missionaries & Mercenaries
In this episode, Sugata Sanyal Founder & CEO of ZINFI sits down with Mark Bartlett, Co-founder and CRO of HireClarity, to explore the powerful parallels between military discipline and startup recruitment. Mark, a former naval officer, shares his unique journey and the transferable skills he gained, from clear communication to decisi
Partner Performance: Measure What Matters
Partner Performance: Measure What Matters
In this episode, Sugata Sanyal Founder & CEO of ZINFI, welcomes Chris Messina from QuarqAI in this talk. They discuss how hard it is to measure what partners do. Chris talks about starting QuarqAI to fix this problem of "invisible" partnerships. This episode shows how to look past just leads and money to see the full value partners bring.
Listen to l
Debunking the Entrepreneurship Myth: Entrepreneurship's Past, Present, and Future
Debunking the Entrepreneurship Myth: Entrepreneurship's Past, Present, and Future
In this episode, Sugata Sanyal Founder & CEO of ZINFI speak with Michael Gerber, the legendary author of the E-Myth, and Richard Chambers, a channel sales expert, about the foundational principles of business success. The conversation explores the crucial differences between being a technician and an entreprene
Future of Marketplaces: Apps, Agents & Alliances
Future of Marketplaces: Apps, Agents & Alliances Marketplaces: Apps, Agents & Alliances
In this episode, Sugata Sanyal Founder & CEO of ZINFI, and Roman Kirsanov, CEO of Partner Insight, delve into the evolving landscape of digital marketplaces. They explore the significant shift from traditional distribution models to dominant cloud marketplaces, particularly those managed by hyperscalers l
AI in Sales: Navigating the Silent Buyer's Journey
AI in Sales: Navigating the Silent Buyer's Journey
The landscape of enterprise sales has dramatically shifted, with buyers making most of their decisions long before engaging with a sales representative. In this new era, where the buyer's journey is increasingly silent and digital, understanding how to adapt and leverage technology is paramount. This podcast explores how AI is not just a too
Leadership at a Global Scale: ServiceNow Partner Marketing
Leadership at a Global Scale: ServiceNow Partner Marketing
In the dynamic world of technology and global business, effective partner marketing is no longer just about campaigns; it's about strategic leadership, fostering collaboration, and leveraging cutting-edge technology to achieve unprecedented scale. This podcast dives into how a global leader builds and nurtures a vast partner ecosyste
Humanizing Brands: Authentic Stories for Connecting & Partnering
Humanizing Brands: Authentic Stories for Connecting & Partnering
In this episode, Sugata Sanyal Founder & CEO of ZINFI, hosts a compelling discussion with Ademola Adelakun, Founder of A2 Media, and Will Taylor, Co-founder & Chief Partner Officer at Audience-led. The trio delves into the importance of humanizing brands through authentic storytelling for effective partnering. Key insights incl
Mastering LinkedIn: Building Personal Brands for Social Selling
Mastering LinkedIn: Building Personal Brands for Social Selling
Join Sugata Sanyal, Founder & CEO of ZINFI, hosts a compelling discussion with Chelsea Olsen, Founder of CLOHZ, a leading expert who trains B2B teams on leveraging LinkedIn for pipeline building and closing deals. Chelsea shares her journey into Social Selling, from early cold outreach in 2010 to realizing the critical role of content
AI-Powered PartnerOps: The Next RevOps Frontier
AI-Powered PartnerOps: The Next RevOps Frontier
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Kyle Edmund Hayes, Founding Partner at Ecosystem Revenue Dynamics. Together, they explore the fast-changing world of PartnerOps, fueled by AI and driven by the foundational principles of Revenue Operations (RevOps). With nearly t
Sales Development: AI's New Playbook
Sales Development: AI's New Playbook
The world of sales has undergone a seismic shift, transforming from traditional cold calling to a nuanced, tech-driven, and human-centric approach111. In the age of AI, Sales Development isn't just about making dials; it's about navigating a complex buyer's journey, building authentic relationships, and leveraging intelligence to cut through the noise. This pod
Tech Partnerships: Driving Integration-Led Growth
Tech Partnerships: Driving Integration-Led Growth
In today's complex and evolving digital landscape, strategic Technology Integration Partnerships are no longer a luxury but a necessity for business growth. This podcast delves into the meticulous process of building these vital alliances from the ground up, focusing on how seamless data flow and collaborative solutions can deliver immense value to
Beyond the Dark Web: Zero Trust for Enterprise Security
Beyond the Dark Web: Zero Trust for Enterprise Security
Cyber threats evolve unprecedentedly, and bad actors even weaponize AI. Traditional security approaches are no longer sufficient. This podcast dives deep into the critical need for a Zero Trust Security model, focusing on blocking first and permitting later to build truly resilient enterprise security defenses. Discover how understanding mod
Sales Enablement with EQ in the AI Era
Sales Enablement with EQ in the AI Era
The digital landscape is rapidly changing, redefining sales and leadership. This podcast explores how emotional intelligence (EQ) and Artificial Intelligence (AI) fundamentally drive sales enablement and organizational growth. Discover how human skills and cutting-edge technology create a new frontier for business success.
Join Sugata Sanyal, Founder & CEO o
Smartsheet's Ecosystem Growth: Powered by PartnerOps Excellence
Smartsheet's Ecosystem Growth: Powered by PartnerOps Excellence
The dynamic world of enterprise software demands precision, strategy, and robust PartnerOps for scaling growth and managing complex partner ecosystems. This podcast delves into Smartsheet's meticulous approach to building, evolving, and optimizing its global partner network, revealing how a strong operational framework translates into
Second-Party Data: AI Unlocking Ecosystems
Second-Party Data: AI Unlocking Ecosystems
In the fast-evolving landscape of modern business, the strategic use of data is paramount for sustainable growth. This podcast dives deep into the power of second-party data and how artificial intelligence (AI) is transforming its utility to unlock unprecedented opportunities within partner ecosystems. Discover how companies move beyond traditional
Next-Gen PartnerOps Video Podcast featuring Jason Glass – EQ + AI: The New Formula for Partner Ecosystem Success
EQ + AI: The New Formula for Partner Ecosystem Success
In this episode of ZINFI’s podcast series, Sugata Sanyal, Founder & CEO of ZINFI, hosts Jason Glass, Global Head of Partner Sales at SugarCRM, for a deep dive into the next wave of innovation in the partner ecosystem. The two explore how emotional intelligence (EQ) and artificial intelligence (AI) are not just shaping go-to-market strate
AI Disrupts Telco: Channel and Workforce Impact
AI Disrupts Telecom Channel and Workforce Impact
In this high-energy episode, Sugata Sanyal, Founder & CEO of ZINFI, hosts Kameron Olsen, a seasoned telecom entrepreneur and expert in the TSD (Technology Solutions Distributor) ecosystem. Kameron brings two decades of experience in the telecom channel, covering everything from analog phones to SaaS-based UCaaS platforms. This insightful conve
How to Exponentially Scale the Value of Managed Service Providers
How to Exponentially Scale the Value of Managed Service Providers Business
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, interviews Tim Conkle, Founder & CEO of The 20 MSP, to explore how managed service providers can scale effectively and profitably. Drawing from over three decades of experience, Tim walks us through transforming M
Vision to Velocity: A Systems Thinking Playbook for Scaling Startups
Vision to Velocity: A Systems Thinking Playbook for Scaling Startups
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Bruce Eckfeldt —former architect turned entrepreneur and founder coach—to discuss how startup founders can apply systems thinking to scale effectively. Drawing from his background in design and coaching,
Next-Gen PartnerOps Video Podcast featuring Kristin Carnes – Scaling Partner Ecosystems with Strategy, Programs & PartnerOps
Scaling Partner Ecosystems with Strategy, Programs & PartnerOps
In this insightful episode of the ZINFI PartnerOps Podcast series, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Kristin Carnes, Vice President of Global Channel Programs & Operations at Netskope, about the critical role of PartnerOps in scaling global partner ecosystems. With over a decade of experience in high-growth security
The Future of Managed Service Providers in the Age of AI and Automation
The Future of Managed Service Providers in the Age of AI and Automation
In this insightful episode of the ZINFI Podcast series, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Erick Simpson, an MSP industry veteran and thought leader, to discuss the radical evolution of Managed Service Providers (MSP) and the pivotal role of AI and automation in shaping their future. Drawing from his two-decade
Building Scalable, Trust-Driven Partner Ecosystems
Building Scalable, Trust-Driven Partner Ecosystems
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, is joined by Bryn Jones, Co-founder and CEO of PartnerStack. Together, they explore the evolution of partner ecosystems and how trust, transparency, and scalable infrastructure redefine the future of B2B partnerships.
Bryn shares P
Next-Gen PartnerOps Video Podcast featuring John Jahnke – Hyperscalers, ISVs, and AI: Shaping the Future of B2B Software Distribution
Hyperscalers, ISVs, and AI: Shaping the Future of B2B Software Distribution
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with John Jahnke, CEO of Tackle.io, to explore how hyperscalers, ISVs, and AI are redefining the way B2B software is sold, bought, and scaled. With cloud marketplaces experiencing explosive growth and c
Leading Global Partner Programs Transformation at Scale
Leading Global Partner Programs Transformation at Scale
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Craig Patterson, Global Channel Chief at Exabeam, to discuss the intricacies of transforming and scaling global partner programs. With over two decades of experience building high-performing partner ecosystems, Craig shar
The Art of Scaling Culture: Building Like a Product, Letting Go Like a Leader
The Art of Scaling Culture: Building Like a Product, Letting Go Like a Leader
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, engages in a rich conversation with
The Rise of AI Agents in Partner Experience Management
The Rise of AI Agents in Partner Experience Management
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, hosts Naomi Dreifuss, Founder & CEO of Zugit, for a dynamic conversation on the evolving landscape of Partner Experience Management. Naomi shares her path from SaaS sales into launching Zugit, a platform redefining how organizations
Partner Marketing at Scale: Insights from 23,000 SAP Partners
Partner Marketing at Scale: Insights from 23,000 SAP Partners
In this insightful episode of the ZINFI Partner Ecosystem Podcast, Sugata Sanyal, Founder & CEO of ZINFI, hosts Andrew Kisslo, SVP of Global Partner Marketing at SAP. With 23,000 partners globally, SAP’s ecosystem offers a masterclass in orchestration, scalability, and growth-focused strategy. Andrew shares how SAP redefines partne
From TikTok to LinkedIn: Social Selling Across the Generational Divide
From TikTok to LinkedIn: Social Selling Across the Generational Divide
In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, welcomes Amelia Taylor, founder of The Revenue Table, for an in-depth conversation on how social selling has become a cornerstone of modern B2B success. They explore how a multi-platform presence—spanning TikTok, LinkedIn, Instagram, and more—is essential for co
Building Partner DNA Inside Organizations
Building Partner DNA Inside Organizations
In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Theresa Caragol, CEO of AchieveUnite, about the strategic evolution of partner relationship management (PRM). As the author of Partnering Success and a global thought leader in the channel space, Theresa shares her path from building global partner programs at tech giants to
Partner Marketing: AI’s Role in B2B Lead Generation
Partner Marketing: AI’s Role in B2B Lead Generation
In this engaging episode, Sugata Sanyal, Founder & CEO of ZINFI, sits down with Terry Hedden, Founder and CEO of Marketopia, to discuss the transformative impact of AI on B2B lead generation and partner marketing. Terry shares his journey of building Marketopia into a global leader, supporting technology vendors and resellers. He also explores
Partner Marketing: Evolution of Marketing Through Partners
Partner Marketing: Evolution of Marketing Through Partners
In this episode of our ZINFI Podcast Series, Sugata Sanyal, Founder & CEO of ZINFI Technologies, sits down with Jon Rivers, Co-Founder of Marketeery, to explore the evolution of marketing through partners. Together, they dive deep into how traditional channel marketing has shifted into today’s partner ecosystem, reshaping how SMB marketi
Scaling Partner Ecosystems: Lessons from Cisco & SonicWALL
Scaling Partner Ecosystems: Lessons from Cisco & SonicWALL
In this compelling episode of ZINFI’s Partner Ecosystem Podcast, host Sugata Sanyal, Founder & CEO of ZINFI, welcomes Michelle Ragusa-McBain, a global channel leader with executive roles at Cisco, SonicWALL, and more. Michelle shares first-hand insights on how major tech players like Cisco and SonicWALL built, scaled, and evolved the
Next-Gen PartnerOps Video Podcast featuring Jennifer Rhima – Partner Ecosystem Playbook: Build, Scale, Succeed
Partner Ecosystem Playbook: Build, Scale, Succeed
Discover How Apollo.io Built & Scaled Its Ecosystem.
In this episode of ZINFI’s partnership ecosystem leadership series, Sugata Sanyal speaks with Jennifer Rhima, Head of Partnerships at Apollo.io, about how she built a global partner ecosystem from scratch. Jennifer shares her unique journey from launching her partnerships career in Dubai to lea
The Evolution of PartnerOps: Past, Present & Future
The Evolution of PartnerOps: Past, Present & Future
Partner operations (PartnerOps) have transformed from traditional resale models to dynamic, AI-driven ecosystems that accelerate business growth. In this episode, Sugata Sanyal, Founder & CEO of ZINFI, speaks with Antonio Caridad, Head of Global Partner Operations at Tricentis, about how PartnerOps has evolved over the years. They discuss key t
Podcast - AI’s Next Move: Private Cloud & Edge Computing
AI’s Next Move: Private Cloud & Edge Computing
In this episode, Sugata Sanyal speaks with Vineet Sharma, Global Alliances & Ecosystems Lead at Cloudera, about the transformative role of AI in private cloud and edge computing. As businesses rethink their partner relationship management (PRM) strategies, they are shifting workloads to private cloud for cost, compliance, and security advant
Partner Marketing: Control the Scroll, Control the Outcome
Partner Marketing: Control the Scroll, Control the Outcome
In this episode, we explore partner marketing strategies with Justin Zimmerman from Partner Playbooks. He reveals how marketers can control the scroll and capture audience attention using multi-channel tactics, including LinkedIn, email, WhatsApp, and webinars. Justin breaks down the Partner Pod model, a scalable co-marketing framewo
Winning with Partner Advisory Councils
Winning with Partner Advisory Councils
In this episode, Mary Catherine Wilson, CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner collaboration, partner enablement, and business growth. Drawing from her experience leading partner programs at Accenture, Dell, and Future Tech, she shares strategies for structuring counc
Podcast - 5 Keys to Building a High-Impact Marketing Funnel
5 Keys to Building a High-Impact Marketing Funnel
A high-impact marketing funnel is essential for driving engagement, generating leads, and increasing customer conversions. In this episode, Bryant Walker, CEO of Tavo Media Group, shares the five critical keys to building a successful marketing funnel that aligns content, media, and execution. Join Sugata Sanyal as they discuss brand positio
Transforming Partner Ecosystems for the Future of Business
AI-Powered PRM: Transforming Partner Ecosystems for the Future of Business
In this insightful episode, Sugata Sanyal, CEO of Zinfi Technologies, hosts Mei Zhou, CEO of WoW Consulting Agency, to discuss the evolution of Partner Relationship Management (PRM) and the role of AI in shaping modern partner ecosystems. With decades of experience at Dell Technologies, Mei shares deep insights into
Podcast - 7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech
7 Key Trends Shaping the Future of Partner Ecosystems & Channel Tech
The partner ecosystem landscape is evolving rapidly, with channel technology and AI driving significant transformations. In this episode, Sugata Sanyal and Jay McBain discuss seven key trends shaping the future of partner ecosystems, from AI-driven PRM solutions to the rise of co-marketing and subscription-based business m
Podcast - 5 Secrets to Scaling a SaaS Unicorn
5 Secrets to Scaling a SaaS Unicorn
Scaling a SaaS unicorn requires a deep understanding of market needs, a strong go-to-market strategy, and right technology investments. In this episode, Sal Sferlazza, CEO of NinjaOne, shares five critical secrets that helped him scale multiple startups. He reveals how product-market fit, partnerships, sales execution, product expansion, and culture drive
Podcast - 7 Ways HubSpot Partnerships Scales for Growth
7 Ways HubSpot Scales Partnerships for Growth
In this episode, Sugata Sanyal hosts Kelly Sarabyn, Director of Technology Partner Programs and Strategy at HubSpot, to explore how HubSpot scales partnerships for growth. With 1,500+ app partners and a thriving solutions partner network, Kelly highlights the strategies that have propelled HubSpot’s ecosystem to the forefront of the industry. Fro
Podcast - From Analog to AI: Telco's Journey
From Analog to AI: Telco's Journey
In this compelling episode, Sugata Sanyal sits down with Eric A. Brooker, a seasoned channel advisor and leadership expert, to explore five transformative strategies telcos must embrace to stay competitive in 2024. Together, they dissect the industry's journey from analog to AI, emphasizing the convergence of channels and the critical role of cybersecur
Podcast - How to Start and Scale Partner Ecosystems
How to Start and Scale Partner Ecosystems
In this episode, Sugata Sanyal, CEO of ZINFI, talks with Eleanor Thompson, founder of Branchworks, about the crucial steps in establishing and expanding a partner ecosystem. With over a decade in partnership management, Eleanor shares her insights on identifying ideal partners, timing partner program development, and setting up a clear value pro
4 Pillars of GE Healthcare’s Partner Ecosystem Success
4 Pillars of GE Healthcare’s Partner Ecosystem Success
This episode features Mahdi Menous, Senior Director of Digital Commerce Strategy and Operations at GE Healthcare, as he unpacks the four pillars driving success within their partner ecosystems. Host Sugata Sanyal delves into Mahdi’s experience, exploring how GE Healthcare leverages strategic onboarding, development, growth, and loya
Podcast - Past, Present, and the Future of Cybersecurity
Past, Present, and the Future of Cybersecurity
In this engaging episode, we explore the dynamic world of partner ecosystems, examining their critical roles in advancing cybersecurity and propelling significant business growth. The podcast presents Joe Levy, CEO at Sophos, who brings decades of tech industry expertise, alongside ZINFI Technologies’ CEO Sugata Sanyal. Together, they provi
Podcast - Leveraging AI and Innovation in Partner Marketing
Leveraging AI and Innovation in Partner Marketing
In this insightful podcast, Heather K. Margolis, a seasoned channel marketing expert, joins Sugata Sanyal to discuss the evolving landscape of partner marketing. They explore how AI is reshaping demand generation, partner enablement, and recruitment, particularly for mid-market companies. Heather emphasizes the importance of personalized
Mastering SaaS Sales in a Demand-Neutral Market
Mastering SaaS Sales in a Demand-Neutral Market
In this engaging podcast episode, Chris Orlob, CEO of pclub.io, and Sugata Sanyal, Founder & CEO of ZINFI Technologies, explore the rapidly changing landscape of SaaS sales. As the market shifts to a demand-neutral environment, traditional sales strategies face new challenges. Chris and Sugata discuss advanced techniques essential for SaaS sale
Podcast - Accelerating Engagement and Revenue in Partner Ecosystems Through Structured Performance
In this podcast, Craig Booth, a Channel Expert and Founder of Channel Force, discusses the importance of structured performance in partner ecosystems with ZINFI Technologies’ CEO Sugata Sanyal. Booth emphasizes a three-step model—alignment, activation, and acceleration—to boost channel partner engagement and revenue. He highlights the shift from unstructured to structured models, the role of AI an
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