Art + Audience
Art + Audience features interviews with artists discussing their careers, how they built their audiences, and the biggest mistakes they've made along the way—as well as how they recovered from those setbacks. Each episode offers an inside look at the creative and professional lives of various artists. The show focuses on practical lessons and personal stories from the art world.
Episodes
Ep. 42: Building a Brand That Can Survive the Pivot: Mindy Young on Risk Resilience and Going All In
In this episode, Stacie is joined by Mindy Young of Indy Bloom Design for a candid conversation about what it really takes to build a sustainable creative business. Mindy shares how she began designing in 2016, grew a multiple six-figure business on Spoonflower, and then faced a major turning point when platform changes forced her to rethink everything. Together, Stacie and Mindy unpack the hard b
Ep. 41: From Coding Software to Designing Fabric: The Career Pivot That Worked for Mel Armstrong
In this episode, Stacie sits down with surface pattern designer, children's book illustrator, and educator Mel Armstrong. Mel shares how she transitioned from software engineering into surface pattern design, how a search for gender-neutral fabric while pregnant sparked an entirely new path, and why persistence mattered more than overnight success. The conversation also explores Mel's accidental e
Ep. 40: How Taylor Paladino Turned Watercolor into a 7-Figure Art Brand
In this episode, Stacie talks with Ben Taylor Paladino about how he built a festive, product based art brand from his Dallas watercolor studio into a thriving multi stream business. Known for his greeting cards, frosted cups, tea towels, custom ornaments, and a mahjong tile collaboration that put him on the map, Taylor shares how taking a year off from Stanford during COVID led him to sell at a lo
Ep. 39: Jess Miller on Blending Art + Influence: Licensing, Content, and the Power of Showing Up
Today, Stacie chats with illustrator, content creator, and multi-hyphenate entrepreneur Jess Miller. Known for her brand partnerships with names like Adobe and Casetify, Jess shares how she's built a thriving creative business by combining social media savvy with her love of art. From licensing deals and royalty checks to viral videos and a new coloring book, Jess walks us through her income strea
Ep. 38: Data Doesn't Lie: Shannon McNab on the Real Numbers Behind Creative Income
In this data-packed episode, Stacie sits down with Shannon McNab, a surface designer, educator, and the creator of the annual Surface Design Industry Survey. Drawing from six years of research and thousands of responses, Shannon shares real insights into income trends, shifts in licensing, and the evolving paths artists are taking in today's creative economy. This conversation is equal parts truth
Ep. 37: Vanessa Piche on Starting Over as an Artist: What Happens When You Lose Your Audience?
In this refreshingly honest episode, Stacie is joined by fine artist Vanessa Piche (pronounced "cliché") for a raw conversation about what it feels like to start over again. Vanessa opens up about her unexpected move from a thriving art career in Rhode Island to rural Indiana, and the challenges of rebuilding her audience from scratch in an increasingly unpredictable online landscape. Together, St
Ep. 36: Madison Phipps on Side Hustling, Print Clubs & Speaking Dreams Out Loud
Today on the show, Stacie chats with artist Madison Phipps of Madison Phipps Studio, who is building a thriving creative business in the margins of her full-time job and motherhood. Madison shares how her mantra, "What's the best that could happen?", has helped her push past fear, pitch big ideas, and grow her audience organically on TikTok. From launching a print club with over 100 subscribers to
Ep. 35: Justice for Artists: How Daniel Lachman Helps Creatives Fight Art Theft
In this powerful episode, Stacie talks with Daniel Lachman, founder of Justice for Artists, about the heartbreaking and unfortunately common experience of having your artwork stolen. Daniel shares his journey from viral t-shirt success to fighting counterfeiters, and how he turned a personal struggle into a full-blown mission to help other artists get the justice (and compensation) they deserve. I
Ep. 34: Why Laura Holley Only Draws Melbourne—and Why It Totally Works
In this episode, Stacie chats with Melbourne-based artist Laura Holley of Lawz Drawz. Laura has built a thriving art business by focusing on one very specific niche: drawing the best bits of Melbourne. From pubs to murals to wildly popular calendars, Laura's story is a testament to the power of embracing what you love, trusting your instincts, and building community around your art. They dive into
Ep. 33: How Georgia Norton Lodge Turned $35 House Sketches Into a Million-Dollar Art Business
In this episode, Stacie sits down with Australian artist and entrepreneur Georgia Norton Lodge to explore the winding road from drawing houses as a side hustle to running multiple thriving businesses. Georgia shares how transparency, pricing strategy, creative pivots, and an unshakeable community-first mindset have helped her build a million-dollar business. Whether you're drawing houses or dreami
Ep. 32: Why Diversification Is the Key to Surviving as a Creative Entrepreneur with Sophie Timms
Today, Stacie sits down with UK-based embroidery artist and educator Sophie Timms, founder of Mindful Mantra Embroidery and the Bloom Embroidery Academy. Sophie shares her inspiring journey from studying law to building a thriving creative business with multiple income streams, including a high-retention membership of nearly 200 embroidery enthusiasts. Whether you're dreaming of making a living fr
Ep. 31: Creative Growth Tips for Artists: Crockpot Ideas, Side Projects, and Sustainable Success with Andy J. Pizza
In the second half of this rich and wide-ranging conversation, Stacie and Andy unpack the often unseen tension between creative expression and strategic thinking. They dive into what it means to be a "whole-brain" artist, someone who thrives in both creative exploration and structured planning, and why that's not a contradiction but a powerful gift. Andy shares his love for storytelling structure,
Ep. 30: Andy J. Pizza on How to Build a Creative Career as a Neurodivergent Artist
In this first part of a powerful two-part conversation, Stacie sits down with the creative and deeply introspective Andy J. Pizza, illustrator, speaker, and host of the beloved Creative Pep Talk podcast. They dive headfirst into the personal side of creativity, exploring how neurodivergence, mental health, and family background shape the way we show up in our art. Andy and Stacie share candid mome
Ep. 29: Is Leverage Your Art Worth It? Alumni Share Their Honest Results
In this special episode, Stacie brings together a panel of alumni from her signature program, Leverage Your Art. These artists, from illustrators to surface pattern designers to product-based business owners, share their honest experiences, big "aha" moments, and how the course helped them grow thriving creative businesses. Whether you're just starting out or looking to expand your art career, thi
Ep. 28: What No One Tells You About Licensing: Juliana Tipton on Boundaries, Burnout, and Creative Joy
In this enlightening episode, Stacie sits down with surface pattern designer Juliana Tipton to talk about launching a creative career in your 40s, navigating art licensing, and staying grounded through the highs and lows of the design world. From graphic design and higher education to licensing with top retailers like Target and Barnes & Noble, Juliana shares how she pivoted careers, learned to tr
Ep. 27: Carrie Cantwell on Building Confidence, Facing Rejection, and Finding Your Voice
In this inspiring episode, Stacie chats with Carrie Cantwell, a graphic designer turned licensed artist, Skillshare top teacher, podcast host, and creative coach. Carrie opens up about her transformative journey from the high-pressure world of film graphics to finding her artistic voice through art licensing. Her story is one of courage, reinvention, and learning to lean into the things that come
Ep. 26: How I Built Two Creative Businesses That Generate $5 Million a Year
In this episode, Stacie reveals the system behind her two creative companies generating a combined $5 million in annual revenue: the STAR Productivity Method. Drawing from humble beginnings at her dining room table to leading a powerhouse team, Stacie shares the weekly rhythm that has guided her journey. Whether you're a side hustler or full-time creative, this episode provides an actionable frame
Ep. 25: Q&A | Licensing, Niches, and Newsletters – Your Roadmap to a Sustainable Art Business
In this episode, Stacie answers real listener questions and dives into how artists can move from feeling overwhelmed by possibilities to finding strategic clarity. She offers empowering advice on balancing multiple passions, making smart licensing choices, and evolving your artistic style without confusing your audience. Whether you're at the start of a creative pivot or deep into the licensing wo
Ep. 24: How Many Emails Should You Send? The Answer That Scaled Our Business to $2M — with Angie Classen
Today on the show, Stacie is joined once again by her long-time business partner and sister, Angie Classen. Together, they pull back the curtain on how consistent email marketing helped grow their handmade brand, Gingiber, from a $100k Etsy shop to a multimillion-dollar enterprise. This episode is a deep dive into ditching the fear of self-promotion, showing up authentically, and embracing email a
Ep. 23: From $1 Paintings to Full-Time Artist: Emily Jeffords on Pricing, Burnout & Creative Freedom
In this episode, Stacie is joined by fine artist and educator Emily Jeffords for a deep, transparent conversation about building an art career that honors both creativity and sustainability. Emily shares her journey from selling her first paintings for just a dollar to creating a thriving business centered on fine art and artist mentorship. Together, they explore the emotional and practical realit
Ep. 22: When Your Art Business Stops Growing
In this solo episode, Stacie opens up about a hard truth many creative entrepreneurs face but few talk about: what to do when your art business hits a plateau. Sharing a vulnerable and candid story about a product launch that flopped, Stacie reframes business stagnation not as a failure, but as a signal for evolution. With practical steps and heartfelt encouragement, she walks you through how to d
Ep. 21: How Gingiber Attracted Higher-Spend Customers and Increased Revenue with Angie Classen
In this dynamic season two opener, Stacie is joined by her sister, business partner, and fellow creative force, Angie Classen, to talk about all things business at Gingiber. The duo dives into what's actually working in today's economy for product-based art businesses. Sharing the strategic pivots they made during their Mother's Day sale, Angie and Stacie reveal how they grew sales and profits—des
Ep. 20: Mixing Family & Business: The Story of Gingiber's Growth with Angie Classen
In this special season finale, Stacie sits down with someone very close to her heart—her sister, Angie Classen. Many people know Stacie as the face of Gingiber and Learn with Stacie Bloomfield, but behind the scenes, Angie is an essential part of the team. Together, they share the journey of working as sisters, growing a thriving art business, and the lessons they've learned about trust, resilienc
Ep. 19: Behind the Booth: Lessons from the Atlanta Trade Show
In this special episode, Stacie records live from the bustling Atlanta Market alongside her team members Amanda and Jessica. They share behind-the-scenes insights into preparing for a wholesale trade show, the highs and lows of the event, and what it takes to pull off a successful booth. From budgeting tips to unexpected hiccups, this episode offers a raw and informative look at the trade show exp
Ep. 18: I Bought a 100+ Year Old Church—Here's the Wild Story Behind It
In this reflective and inspiring solo episode, Stacie invites you into her recent journey, which spans creative self-discovery, a transformative trip to Scotland, and an exciting new chapter as she reveals her second big secret. Stacie shares heartfelt lessons about slowing down, rediscovering creativity, and living an artful life—all while balancing the demands of running her art business, Gingib
Ep. 17: Why Your Art Isn't Selling (and How to Fix It) with Brooke Glaser
In this insightful and inspiring episode, Stacie chats with illustrator Brooke Glaser. Brooke shares her journey from handmade greeting cards to becoming a professional illustrator with her work featured in major retailers like Target. She discusses how failures—like an expensive trade show with no immediate sales—became powerful lessons that propelled her career forward. This episode is packed wi
Ep. 16: The Secret That's Taking Me All the Way to Scotland
In this solo episode, Stacie shares an exciting personal milestone—she's writing a book! Stacie pulls back the curtain on the journey of how her upcoming book, The Artist's Side Hustle, came to fruition, including moments of serendipity, setbacks, and sheer determination. Reflecting on her creative path, Stacie offers inspiration for artists chasing big dreams, even in the face of self-doubt. To
Ep. 15: Avoid This Costly Mistake: Insights from Mable Tan's Art Business Journey
Today, Stacie is joined by Mable Tan, a surface designer from Melbourne, Australia, who transitioned from photography to art licensing. Mable candidly shares her journey through major career pivots, the impact of closing her successful Etsy shop, and the painful yet invaluable lessons she learned about managing finances as an artist. Their discussion dives into overcoming tax-related missteps, vet
Ep. 14: The Joy in Art: How Shelly Kim Turned Burnout into Opportunity
In this episode, Stacie welcomes the vibrantly passionate Shelly Kim, the artist behind Letters by Shells. Shelly shares her incredible journey from discovering art as a stress-relief hobby to building a thriving business that has embraced a multitude of creative outlets, including lettering, digital art, and DIY projects. Discover how Shelly navigated periods of burnout, found joy in artistic exp
Ep. 13: Black Friday Game Plan: Tips to Boost Your Holiday Sales
Black Friday is just around the corner! In this solo episode, Stacie takes us behind the scenes of her journey through Black Friday successes—and some not-so-successful moments. Sharing candid stories about her early days selling on Etsy, Stacie highlights the lessons she learned from a disappointing Black Friday and offers actionable advice for entrepreneurs preparing for the holiday shopping sea
Ep. 12: The Tillage Village Talk: Harnessing the Power of Positive Procrastination
In this special episode, Stacie joins Shirlee Fisher for a presentation within The Tillage Village Membership. In her talk, Stacie delves deep into the intricacies of procrastination, exploring how to turn it from a foe into a powerful ally. She shares her personal journey with procrastination, distinguishing between negative and positive procrastination, and emphasizes the transformative potentia
Ep. 11: Finding Your Creative Voice with Genna Blackburn: Building a Cohesive Brand and Audience
Today, Stacie is joined by her good friend and illustrator, Genna Blackburn, for an insightful conversation about finding your signature style and growing a loyal audience. Genna shares her journey from graphic design to surface design, how she overcame creative blocks, and the challenges she faced while transitioning into art licensing. They discuss the importance of developing a cohesive Instagr
Ep. 10: Finding Clarity: Sandra Mejia on Narrowing Your Creative Focus
Today, Stacie sits down with Sandra Mejia, a Colombian-born, Canadian-based illustrator and pattern designer. Sandra shares her incredible journey of leaving a corporate career, pursuing her creative passions, and learning important lessons along the way. They discuss the challenges artists face when starting a business, the importance of focusing on one thing before expanding, and how artists can
Ep. 09: Building Your Creative Career: Secrets to Success in Art Licensing with Jehane
In this engaging episode, Stacie sits down with Jehane, an accomplished art licensing agent and artist, to discuss the nuances of transitioning from a freelance artist to an agent. Jehane shares her 30-year journey in the creative industry, highlighting the importance of relationships, resilience, and authenticity in both art creation and business. They delve into the challenges artists face when
Ep. 08: Scaling Up: From 30 Shops to 170 - With Rebecca Woolbright
In this inspiring episode, Stacie chats with Rebecca Woolbright, a dear friend and successful artist who has transformed her art business from selling washi tape to running a thriving enterprise. Rebecca shares her journey from owning a snorkel shop in Maui to becoming a successful artist and businesswoman. They discuss the power of automation in scaling an art business, the importance of setting
Ep. 07: From Burnout to Breakthrough: Transform Your Art Career with Rest
In this solo episode, Stacie tackles a counterintuitive yet vital topic: the importance of taking a hard break when your art business hits a roadblock. Drawing from her personal experiences, including a transformative sabbatical, Stacie emphasizes the necessity of stepping back to rejuvenate, gain clarity, and ultimately, unlock new opportunities for growth. She shares how burnout and overworking
Ep. 06: Ashley Paggi's Artful Oops: Lessons from a Licensing Lapse
In this episode, Stacie sits down with Ashley Paggi, the creative force behind Ash Cascade Design. Ashley shares her journey from stay-at-home mom and graphic designer to successful surface pattern designer and business owner. Their conversation delves into the significant 'uh-oh' moment in Ashley's career involving a licensing lapse, how she navigated it, and the invaluable lessons learned. This
Ep. 05: Peggy Dean's Secrets to Building a Loyal Creative Community
On this special episode, Stacie chats with the multifaceted artist and educator Peggy Dean. Peggy shares her journey of embracing authenticity, overcoming imposter syndrome, and finding her true creative path. They delve into the challenges and rewards of building an art business, the importance of being genuinely yourself, and the pitfalls of trying to fit into someone else's mold. Peggy's story
Ep. 04: One Million Organically Grown Instagram Followers with Nicole Burke
In this episode, Stacie welcomes the founder of Gardenary Inc., Nicole Burke, to discuss her journey as a creative entrepreneur in the gardening world. Nicole shares her inspiring story of turning a passion for gardening into a successful business without spending a dime on ads. They delve into the strategies Nicole used to grow her audience organically, the importance of building real connections
Ep. 01: What is Art + Audience?
In this first episode of 'Art + Audience', Stacie kicks off with a fun and heartfelt introduction. She delves into the often-glorified journey of building an art business, candidly sharing the struggles, failures, and triumphs that shaped her path. Through this podcast, Stacie aims to demystify the process of growing an audience and creating a sustainable art career, offering transparency, encoura
Ep. 02: From Tech to Textiles How Seamless Patterns Changed Mandy's Art Career
Today on Art + Audience, Stacie is joined by the talented Mandy Corcoran from Amanda Grace Design. Mandy shares her incredible journey of building a thriving art licensing and online education business while homeschooling her three children. Despite starting her career in her forties, Mandy has achieved remarkable success by staying true to her passion for surface pattern design. Her story is a te
Ep. 03: 6 Key Factors for ANY Business Success
In this solo episode, Stacie shares her transformative experiences with masterminds, including her own Creative Hive Mastermind. Stacie delves into the significant impact these collaborative groups have had on her art business, Gingiber, and emphasizes the importance of community, vulnerability, and continuous learning for artists. Today on Art + Audience: The Power of Masterminds: Stacie reco
Art + Audience Coming Soon
Join Stacie for interviews with artists about their careers, how they built their audiences, and the biggest "uh-oh" decision they ever made (and how they recovered from it)!
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