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Commerce Roundtable

Commerce Roundtable 46 Episodes Nov 24, 2025

Commerce Roundtable is a community-driven event for DTC, eCommerce, and retail professionals. It aims to empower eCommerce merchants by sharing the latest insights on tools, technology, marketing, and more to help brands grow in the digital landscape. The podcast covers topics relevant to online selling and brand building, and mentions upcoming 2026 events in Austin and San Diego.

Episodes

How Brands & Creators Can Win Together Nov 24, 2025 00:33:56 In this session from Commerce Roundtable San Diego, Robyn Nissim, Founder of Social Proof Agency, reveals how brands can win on social by partnering with creators who truly move the needle. She shares behind-the-scenes insights from her work with major brands and explains how influencer marketing has evolved into one of the strongest channels for trust and revenue.Robyn covers everything from cont

Agency Success Strategies Nov 20, 2025 00:38:11 In this live panel from Commerce Roundtable San Diego, Eric Rausch (Co-Founder, New Standard), Elizabeth Krupka (Owner, Nomadd Marketing), Taylor Holiday (CEO, Common Thread Collective), and Max Sturtevant (Founder, WellCopy) break down what it really takes to grow and operate an agency in 2025. They dig into the day-to-day decisions that keep operations healthy, how to know when it’s time to cour

ASOM Pod Live Nov 17, 2025 00:27:50 In this replay from Commerce Roundtable San Diego, the ASOM Pod takes the stage live with Jimmy Kim (CEO, eCom Email Marketer), John Roman (CEO, BattlBox), Amer Grozdanic (CEO, Praella), and Bryan MacDonald (Director of eCommerce, Oma’s Pride). They jump into the eCommerce edition of Hot or Not and unpack what’s actually working in eCommerce right now… and what’s just noise.They dive into bigger c

Creating AI Content That Slaps Nov 12, 2025 00:35:26 In this session from Commerce Roundtable San Diego, Nathan Snell, CEO and Co-Founder of Raleon, shares how brands are using AI to boost revenue, stay creative, and grow without adding headcount. Nathan walks through his six-step system for producing on-brand AI content, clears up common misconceptions, and explains why iteration and context are the new superpowers for modern marketers. With proven

How to Build a Marketing Budget Nov 10, 2025 00:42:38 In this session from Commerce Roundtable San Diego, Ronak Shah, Co-Founder and CEO of Obvi, and Abir Syed, a fractional CFO for eCommerce brands, break down how to build a smart, scalable marketing budget. They share how to interpret key financial data, understand marketing expenses within your P&L, and use contribution margins and LTV to CAC ratios to make better decisions that drive growth.T

Can Employees Be Replaced By AI? Nov 6, 2025 00:32:33 In this Commerce Roundtable San Diego session, Bryan Cano, Head of Marketing at True Classic, shares how AI can empower teams, streamline operations, and boost profitability. He talks about his transition from managing large agency teams to leading a lean, high-performing marketing organization and how AI became the key to working smarter, not harder.Bryan explains how True Classic uses AI across

T(ai)riffying Evolution of DTC Nov 4, 2025 00:50:45 In this powerful Commerce Roundtable San Diego session, Taylor Holiday, CEO of Common Thread Collective, breaks down how DTC brands evolved through the chaos of the COVID era and what those lessons mean for today’s marketers. From understanding how capital availability shaped eCommerce growth to adapting quickly in volatile markets, Taylor reveals the skills that separate brands that survive from

Scaling CPG Subscription Brands Nov 3, 2025 00:41:48 In this session from Commerce Roundtable San Diego, Jordan Menard, co-founder of Instant Hydration, reveals how to scale CPG subscription brands fast by building growth engines that actually work. He dives into strategies for paid media, creative optimization, and keeping unit economics strong while driving real results.You’ll get actionable insights on maximizing customer lifetime value, designin

Portland Leather Goods Story Oct 29, 2025 00:39:20 In this Commerce Roundtable San Diego session, Curtis Matsko (CEO) and MacCoy Merkley (CMO) of Portland Leather Goods share how they turned a small garage project in Portland, Oregon into a $200 million brand built on vision, creativity, and resilience. They reveal how clear leadership, authentic storytelling, and bold marketing decisions helped shape one of the most beloved leather goods brands i

$7M with Live Shopping Oct 24, 2025 00:32:17 In this session from Commerce Roundtable San Diego 2025, John Roman, CEO of BattlBox, shares how his team turned live shopping into a $7M-a-year revenue channel. He dives into the strategy behind treating live shopping like engaging programming instead of a hard sell, revealing how consistency, storytelling, and personality-driven hosting have helped BattlBox build an authentic and loyal audience.

The Meta AI Reset Oct 21, 2025 00:29:37 In this session from Commerce Roundtable San Diego 2025, Luke Cook, Co-Founder of Shakewell and coach at Ecommerce Equation, breaks down how Meta’s AI has evolved from 2023 to 2025 and what it means for brands heading into Q4. He explains how to adapt your content strategy to stay competitive and why founder-led storytelling is more powerful than ever.Known for his work with brands like Koala, Tru

Winning Ad Creative with AI Oct 17, 2025 00:40:01 In this session from Commerce Roundtable San Diego 2025, Alex Cooper, co-founder of Ad Create, shares how top brands are using AI to scale their ad creative and reach cold audiences that actually convert. From research and ideation to copy and visuals, Alex breaks down how tools like Claude and ChatGPT can supercharge your workflow without sacrificing creativity or strategy.He also explores the ev

Master Snapchat Ads Oct 17, 2025 00:26:53 In this session from Commerce Roundtable San Diego 2025, dive into the future of ad performance with Ryan Kovach (Head of Media Strategy, Northbeam) and Gabe Piacentini (Business Development Lead, Snapchat) as they unpack the evolving world of digital measurement and platform innovation. Learn why outdated models like last-click attribution are falling short and how improved signal quality, smarte

Master Product Launches with Ezra Firestone Oct 14, 2025 00:53:42 Unlock the secrets to eCommerce growth with Ezra Firestone, CEO of Zipify Apps and BOOM! Beauty, and Founder of Smart Marketer. In this inspiring session from Commerce Roundtable San Diego, Ezra breaks down proven strategies for thriving in today’s competitive eCommerce landscape. Learn how to master product launches, create powerful ad campaigns, and use influencer and content marketing to build

Fireside Chat with GaryVee Oct 14, 2025 00:46:50 What happens when GaryVee takes the stage at Commerce Roundtable San Diego? Pure marketing gold. A serial entrepreneur, marketing icon, and culture-shifting powerhouse, Gary Vaynerchuk (aka GaryVee) brought his unfiltered insights and future-forward thinking straight to the DTC community. As Chairman of VaynerX and CEO of VaynerMedia, Gary has built a reputation for spotting what’s next before it’

2025 Email & SMS Oct 14, 2025 00:33:33 In this deep-dive session from Commerce Roundtable San Diego 2025, Rytis Lauris (CEO & Co-Founder, Omnisend), Jimmy Kim (Founder & CEO, eCom Email Marketer), and Chase Dimond (Chief Email Nerd, eCom Email Marketer) analyze data from over 150,000 eCommerce brands to pull out the most impactful trends in email, SMS, and push notifications. They cover everything from automations that drive re

Testing New Acquisition Channels Oct 14, 2025 00:19:29 In this session from Commerce Roundtable Miami 2025, Pat Balles (Advertising & Partnership Development at Nift) and Daniella Kelly (Director of Member Acquisition at BJ’s Wholesale Club) break down how brands can test new acquisition channels to grow and upgrade memberships. They share how Nift’s gift-based approach helps drive higher conversions, better customer experiences, and stronger life

Four Loko and Koia Success Stories Oct 14, 2025 00:23:17 In this session from Commerce Roundtable Miami 2025, we dive into the wild entrepreneurial journey behind one of the most infamous beverage brands in history, Four Loko. Chris Hunter shares raw insights on building a cultural phenomenon, navigating backlash, and facing intense scrutiny from regulators and the media. It’s a behind-the-scenes look at the highs, lows, and hard decisions that come wit

The Giveaway Playbook Oct 13, 2025 00:32:55 In this session from Commerce Roundtable Miami 2025, unlock the power of giveaways with Van Oaks, founder of Goat Media and a leading expert in using strategic campaigns to fuel brand growth and build loyal communities. Van breaks down how to design impactful giveaway campaigns that not only engage your audience but also drive real profitability. From using influencers strategically to understandi

Meta Creative That Scales Oct 13, 2025 00:28:06 Unlock the secrets behind scaling Meta ads with Nicklas Larsen, Founder of Larsen Digital, in this Commerce Roundtable Miami 2025 session. Nicklas breaks down how top brands are evolving their approach to ad strategy—shifting from micro-managing ads to adopting a data-backed, scalable creative system. From messaging to targeting to production workflows, he shares how high-volume, personalized crea

Perfect Flow Structure Oct 13, 2025 00:37:15 In this session from Commerce Roundtable Miami 2025, Jess Vassallo, Founder & CEO of Evocative Media, dives into advanced email marketing tactics built for profit, not just growth. She breaks down how to protect your margins with intentional pop-ups, dynamic content, and smarter discounting. You'll hear how to capture better data, personalize with progressive profiling, and use tools to po

AppLovin or Hatin Oct 13, 2025 00:29:09 In this session from Commerce Roundtable Miami 2025, Gareth Domingo (Director of eCommerce at AppLovin) and Nick Shackelford (Head of Retention & Subscription at BREZ) reveal how unskippable mobile ads are driving explosive growth for modern brands. With AppLovin’s performance-first approach, real-time creative testing, and advanced ad recommendation engine, brands like BREZ have unlocked high

CEO to COO Partnership Oct 13, 2025 00:41:34 In this session from Commerce Roundtable Miami 2025, Aaron Nosbisch, (Founder & CEO, Brez), and Dan Gelshteyn, (COO, Brez), share the real story behind building one of the most exciting new brands in the beverage space. They unpack how they approach ambitious goals by breaking them into manageable sprints, the importance of having a clear brand vision, and how they navigate budgeting, risk, an

Turn Influencers Into a Top Revenue Driver Oct 13, 2025 00:41:50 Ready to level up your influencer marketing strategy? In this session from Commerce Roundtable Miami 2025, Jon Mitchell (VP of Sales, Aspire) and Kirby Reynolds (Creative Brand Strategist, CeraVe) break down what it really takes to run high-impact campaigns. From detailed creator briefings to crafting brand-defining moments, they share firsthand insights into what works — and what doesn’t — in tod

Maximizing Subscription Take Rate Oct 13, 2025 00:32:58 In this session from Commerce Roundtable Miami 2025, Subscription expert Bryan Starck, Founder of 100 Celcius, discusses the significance of the first order take rate and its impact on the growth of a subscription-based business. Using three identical brands as an example, he demonstrates how varying first order take rates can drastically alter a company's trajectory. He presents actionable st

Secret to Explosive Retention Growth Oct 12, 2025 00:33:37 In this session from Commerce Roundtable Miami 2025, Nate Rosen (Head of Partnerships, Instant), James Brown (Director of Marketing, Lea Black Beauty), and Parisa Wang (Founder, Parisa Wang) dive into what drives modern eCommerce success. They unpack how to educate consumers, improve conversions, and strengthen customer engagement.From optimizing email flows to balancing acquisition and retention,

All Channels or No Channel Oct 12, 2025 00:40:31 In this session from Commerce Roundtable Miami 2025, Brandon Monaghan (Co-Founder, Javvy Coffee) and Will Nitze (Founder & CEO, IQBAR) share their experiences in scaling consumer brands through both retail and digital channels. They explore the importance of supply chain management, leveraging digital platforms for retail traction, and the operational challenges of multi-channel expansion.Whet

2025 Email & SMS So Far Oct 12, 2025 00:31:31 In this session from Commerce Roundtable Miami 2025, email and SMS experts Jimmy Kim (Founder & CEO, eCom Email Marketer), Chase Dimond (Chief Email Nerd, eCom Email Marketer), and Rytis Lauris (Co-Founder & CEO, Omnisend) dive into the future of email and SMS marketing in 2025. They cover key topics like AI-driven copy, creative testing, essential automations, and emerging trends to help

Turning Creators into Top Acquisition Channels Oct 12, 2025 00:44:38 In this session from Commerce Roundtable San Diego 2024, join Noah Tucker (Founder & CEO, Social Snowball), Lauren Bonfig (Sr. Director Partnerships & Paid Social Content, Divi), and Andrew Silberstein (Founder & CEO, Solawave) as they dive deep into the evolving world of influencer marketing. Together, they unpack TikTok Shop’s vast ecosystem, covering everything from live shopping an

Do Agencies Actually Suck? Oct 10, 2025 00:56:31 In this session from Commerce Roundtable San Diego 2024, industry leaders Melanie Balke (CEO & Co-Founder, The Email Marketers), Andrew Faris (Founder, AJF Growth), Liam Veregin (Co-Founder, Aplo Group), Nate Lagos (VP of Marketing, Original Grain), and Jordan West (Founder, UpGrowth Commerce) dive into the realities of agency and brand relationships, tackling the burning question: "Do ag

Checkout Strategies That Work Oct 10, 2025 00:46:38 In this session from Commerce Roundtable San Diego 2024, join industry leaders Brian Bolerjack (VP of Sales, Checkout Champ), Steve Bateman (President, TaylorMorgan Marketing & Payment Solutions), Tim Vint (CRO, Trinity Payments), and Matt Kellum (Founder, Yes Drink) as they share strategies for managing merchant accounts, optimizing payment gateways, and building customer loyalty. Learn how t

$200k Amazon Launch Oct 10, 2025 00:28:01 In this session from Commerce Roundtable San Diego 2024, Brandon Fishman, founder of Prime Team Agency and CEO of VitaCup, reveals the strategies behind the successful $200k launch of Brez, a non-alcoholic beverage brand, on Amazon. From using Amazon DSP and Marketing Cloud data to crafting creative ad campaigns and leveraging streaming TV ads, Brandon shares his playbook for building a winning Am

2024 Has Been Interesting Oct 10, 2025 00:40:37 In this session from Commerce Roundtable San Diego 2024, join Chris Lang (Owner, Fresh Chile), Hans Harris (Director of Growth, Brumate), Greg Dalby (Former SVP Omnichannel, Milk Bar), and MacCoy Merkley (CMO, Portland Leather Goods) as they share their 2024 experiences and top strategies for thriving in the ever-evolving DTC landscape. From growth hacks to mastering financial literacy and streaml

Unconventional Growth Oct 9, 2025 00:31:55 In this session from Commerce Roundtable San Diego 2024, four successful brand leaders reveal how they've scaled by breaking the traditional DTC playbook. Curtis Matsko (Portland Leather Goods), Isaac Medeiros (Mini Katana & Kanpai Foods), Bryan Cano (Nood & True Classic), and Dylan Jones (Podium Nutrition & Buddies Gum) share their innovative approaches to balancing growth with br

Future of DTC Acquisition Oct 9, 2025 00:26:30 In this session from Commerce Roundtable San Diego 2024, Elery Pfeffer, Founder & CEO at Nift, and Samantha Taslim, Director of Growth Marketing at Wantable, explore the benefits of using Nift as a performance marketing channel compared to traditional platforms like Meta. By engaging consumers with products rather than content, Nift provides a cost-effective and scalable alternative for custom

Winning the Routine Economy Oct 9, 2025 00:37:45 In this session from Commerce Roundtable San Diego 2024, Jen Gray, SVP of Marketing at Recharge, dives into how understanding the daily routines of your best-fit customers can help build lasting brands. She explores the psychology of habits and shares how creating compelling subscription experiences can drive conversion, retention, and sustainable growth. Jen shares actionable strategies for produ

The New Brand Financial Literacy Oct 9, 2025 00:42:12 In this must-watch keynote from Commerce Roundtable San Diego 2024, Taylor Holiday, CEO of Common Thread Collective, delivers powerful insights on how to keep your eCommerce brand thriving and profitable in today’s competitive market. He highlights the importance of purpose-driven strategies, clear ownership goals, and strong team alignment as the foundation for success.Taylor dives deep into the

Scale Your Recurring Revenue Oct 9, 2025 00:36:52 In this session at Commerce Roundtable San Diego 2024, Bryan Starck, Founder of 100 Celsius, dives into how subscription models can drive customer retention and provide a steady stream of reliable revenue. He explains how subscriptions naturally build customer loyalty by turning one-time buyers into repeat customers. Plus, Bryan shares six actionable strategies to help you grow your subscription b

AI-Driven Customer Support Oct 9, 2025 00:31:48 In this session at Commerce Roundtable San Diego 2024, Amit RG (CEO, Richpanel), Johnny Hickey (CMO, perfectwhitetee), and Alice Warren (VP of Consumer Intelligence, Thinx), share how they’re leveraging AI and automation to transform customer support. From managing high inquiry volumes during the holiday rush to reducing friction and streamlining team workflows, they discuss the real-world challen

Personalization in Customer Service Oct 9, 2025 00:32:36 In this panel discussion at Commerce Roundtable San Diego 2024, we brought together industry leaders Lacy Eyre (Director of Client Success, Aventus), Doug Burda (CEO, Red Apple Fireworks), Zoe Kahn (VP of Retention, Audien Hearing), Chris Carter (CEO, Forged 4x4), and Kelly Stacey (Business Consultant & Strategic Advisor, Kelly Stacey Consulting) to explore the transformative power of responsi

Direct Mail for the Digital Age Oct 8, 2025 00:36:02 In this session at Commerce Roundtable San Diego 2024, industry experts break down the evolution of direct mail, from traditional methods to cutting-edge strategies. Join Michael Epstein, Co-CEO of PostPilot, Bryant Jaquez, CMO of Bums & Roses, and Brendan Roeschel, SVP of Marketing at Fresh Clean Threads, as they reveal their most effective direct mail tactics for today’s marketing landscape—

Not all Growth is Created Equal Oct 8, 2025 00:39:54 In this session at Commerce Roundtable San Diego 2024, Patrick Barnes, CEO of Lifetimely by AMP, hosts an engaging conversation with Isaac Medeiros, founder of Mini Katana and Kanpai Foods, and Ben Yahalom, CEO of True Classic. Together, they share strategies for hiring top talent, crafting innovative products, and scaling successful eCommerce brands.Gain actionable insights on maximizing customer

Operators Podcast Live Oct 8, 2025 00:41:11 In this session at Commerce Roundtable San Diego 2024, join Jimmy Kim as he hosts the Operators podcast LIVE from sunny San Diego with a powerhouse lineup of speakers: Jason Panzer, President of HexClad; Matthew Bertelli, CEO and Founder of Pela Case and Lomi; and Aaron Orendorff, VP of Growth at Fermat. They dive deep into consumer behavior trends, the influence of macroeconomic shifts, and the l

$70M Yeezy Super Bowl Launch Oct 8, 2025 00:29:15 In this session, Johnathan Solorzano, former CTO of Yeezy, shares the incredible story of scaling Yeezy's eCommerce operations. From building an exclusive warehouse and hiring hundreds of employees to overcoming challenges and operational hurdles, he reveals what it took to support Kanye West's (Ye) iconic brand. Johnathan also dives into the launch of Vultures 1 merchandise, which achieve

How AI is Revolutionizing Advertising Oct 8, 2025 00:26:17 In this session at Commerce Roundtable San Diego 2024, Sarah Levinger unpacks how AI is transforming marketing by decoding consumer emotions and analyzing competitor strategies. Through a heartfelt story about her grandmother-in-law, she illustrates the power of emotional resonance in creating meaningful connections.Sarah dives into how brands like Coca-Cola, Amazon, Estee Lauder, and Glossier lev

Future of Retention Oct 8, 2025 00:29:43 In this session at Commerce Roundtable San Diego 2024, Jimmy Kim and Chase Dimond dive into the latest trends in email marketing! They discuss Apple’s game-changing iOS 18 updates, including email categorization (primary, promotions, updates, transactions) and new AI-driven email summarization.Gain insights into the evolution of the Commerce Roundtable and the future direction of email marketing.

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