The Instagram Stories - Social Media News
The Instagram Stories - Social Media News is a podcast that delivers the latest updates and insights on social media platforms, with a primary focus on Instagram, YouTube, TikTok, Threads, and Edits. The show features exclusive audio clips from platform insiders, providing behind-the-scenes perspectives. It is designed for creators, marketers, and social media enthusiasts who want to stay informed about industry trends and news.
Episodes
YouTube Adds Google Profile Pages for Creators
Google adds Search Profiles for creators who have over 100,000 followers, YouTube posts get music, and the YouTube team explains how to get started with YouTube Shorts. Also the Threads team has been improving live chats, and the Head of Instagram explains how to handle a post that doesn't perform well - should you take it down and repost it immediately, or leave it up?
If you are interested in sp
Instagram Testing More Ways to Access Your Algorithm
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Today on the show, the Head of Instagram answers questions like "how do I find the setting to add more captions to the carousel?", "how do I know when someone specific posts?" and "do you ever just stop adding features to I
Meta's New Smart Glasses and a Guide to YouTube's Ask Studio AI Tool
The CEO of Meta, Mark Zuckerburg, announced Meta Ray-Bans - without the Ray-Bans - for $80 cheaper. Also Rene Ritchie from the YouTube Creator Insider team explains how to use the AI tool Ask Studio, and the Head of Instagram explains how long to wait before posting your next video.
Links:
Meta: New Smart Glasses (Instagram)
YouTube: Ask Studio - Getting Started Guide for Creators (YouTube)
Instag
Instagram Adds Multiple Captions to Carousels and Instagram on Samsung TVs
The Head of Instagram announced on Threads that the Instagram app is now available for Samsung TVs. Also, the Instagram team announced on Friday that carousels now support multiple captions - so you can make one caption per slide.
In today's episode, the Head of Instagram answers questions about Reach, Engagement, Stories, and short form vs. long form video.
Links:
Instagram: App Now Available on
Snap's New AR Glasses and The Best Time To Post on Instagram
Snap has new AR glasses and they're $2,200. They're also massive. The Head of Instagram explains when the best time to post is, and why you might not want to create a new Instagram account if you pivot to a new topic. Also the Edits team is adding AI to help assist you.
Links:
Snapchat: Snap Unveils Specs Smart Glasses at AWE 2026 (YouTube)
Instagram: The Best Time to Post on Instagram (Instagram)
Instagram CEO Discusses Re-Ordering Grid Plus AI in Edits Like YouTube Studio
The Head of Instagram explains how to re-order your grid, explains that editing a post after publishing does not hurt performance, and explains about the AI they're building in Edits to help you make better videos - and maybe even do the video editing for you. He also answers questions about turning off follower count, and customizing your algorithm to affect the content you see from people you've
Instagram Brings Customization of Your Algorithm to Main Feed
Instagram announced today they are bringing Customization of Your Algorithm to the main feed- you can see the topics Instagram thinks you're interested in, and change them. You can access Your Algorithm by navigating to Reels or Explore and tapping the icon in the upper right corner (the two lines with hearts). Also 3 tips for sharing content on Threads, plus a roundup of the latest YouTube news.
Reorder Your Instagram Profile Grid Plus Q&A with Head of Instagram
With the new “Reorder your grid” feature, you can now rearrange content on your main profile grid. It's been a long time coming. Also the Head of Instagram answers questions about creators using Instants, Translation, the sweet spot for length of Reels, and more.
Links:
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Connect with me on Instagram: @danielhillmedia
Connect with me on Threads: @da
How To Get More Views On Your Content
Today the YouTube team adds the ability to talk to the AI in YouTube Studio and have it remember, Instagram gives more details about Instagram Plus, Adam Mosseri answers why the same Reel posted twice performs differently, and a TikTok creator shares a strategy for getting more views.
Links:
YouTube: AI Labels, Ask Studio History, Nano Banana Effect Maker (YouTube)
Instagram: Instagram Plus (I
Instagram Gets Teleprompter and Edits for Desktop is Coming
The Head of Instagram announced the teleprompter feature from Edits is now in the Instagram app, then answers questions about when the Edits desktop app is coming, the best times to post, whether or not to have 2 Instagram accounts or just one.
Links:
Instagram: Instagram introduces teleprompter tool (Social Media Today)
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Instagram Launches Instagram Plus for $3.99/month
The Head of Product at Meta, Naomi Gleit, announces new Subscription options at Meta, Rene Ritchie from the YouTube Creator Insider team explains the new AI Remix feature inside YouTube Shorts, and Adam Mosseri explains how to understand Instagram's insights.
Links:
Meta: Subscriptions for Instagram, Facebook, WhatsApp, and Meta (Instagram)
Meta: Facebook launches a ‘Plus’ subscription that gi
Head of Instagram Answers Why We Can't Tell Who Shared Our Content
The Head of Instagram's weekly Ask Me Anything sessions are always full of great info, and this week is no exception. We talk about how to use Trial Reels, what to do if someone is harassing you by creating fake accounts, and some feature suggestions including a dislike button and why Instagram won't let you see who shared your content.
Links:
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YouTube Introduces Image Posts and Carousels to the Shorts Feed Plus a Co-Viewing Metric
Today's episode is focused on YouTube - they're rolling out carousel posts in YouTube Shorts, plus a new co-viewing metric for YouTube TV watchers. There's also an interview with Daniel Wall of YouTube's Behind the Wall channel, talking about how to know when it's time to hire a team and who to look for. At the end I do Wednesday Waffle where I make a prediction about the item of the summer.
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Instagram Instants vs. Snapchat vs. Be Real and Turning Off Instants
How does Instagram Instants compare to Snapchat and BeReal? Can you turn off Instants? The Head of Instagram answers those questions plus busts a myth about using DMs to increase reach and more on today's episode.
Links:
SNL - BeReal (YouTube)
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Connect with m
Instagram Rolls Out Instants and Using Edits to Create Links
Instagram rolls out Instants, and I started using it! Mark Zuckerberg announced encrypted AI conversations, plus how to use Edits to link directly to Reels, and advice on the questions to ask when a piece of content does not perform well.
Links:
Instagram: Introducing Instants! (Instagram)
Meta AI: Encrypted AI Conversations (Threads)
Edits: Reels and Account Linking Inside Videos (Instagram
Losing Instagram Followers Due to the Purge of 2026
The Head of Instagram explains why you may have lost followers last week, how long a Reel should be, and how to prevent people from leaving your Reels after 5 seconds. He also discusses feature suggestions including a faster, simpler way to organize a carousel, plus Trial Reels being available on desktop (yay!)
Links:
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Threads Gets DMs on Web and Adam Savage from Mythbusters Talks YouTube Strategy
The Threads team continues to add features, and this one is important - being able to send DMs from your laptop (or desktop). Now you finally can! Also the Edits team has some new features, including one called "Fuse" that I really like, and we get into Edits features to help you with your workflow. Lastly the YouTube Creator Insider team interviews Adam Savage from the TV show "Mythbusters" all a
Memes and Original Content on Instagram, Explained by the CEO
The Head of Instagram does his weekly Ask Me Anything, answering questions like "can I still post memes on Instagram?" and "tips for meme accounts to stay original?". He also talks about the most common traits in successful creators and if Instagram Verification prevents you from having your account suspended.
Links:
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Connect with me on Instagram: @da
Instagram Focuses on Original Content from Creators Plus the CEO of Snap on Stolen Products and Features
The team at Instagram is going to start penalizing aggregators who don't make original content, and just take content from others. Additionally, the team at YouTube is going to stop sending push notifications to subscribers after 1 month of not clicking on them, and will communicate new videos through the YouTube Inbox (the bell!) instead. Also the CEO of Snap, Evan Spiegel, explains what it's lik
Instagram Adds More Insights and Edits Adds Duplicate Versions
The Instagram team has improved insights, making it easier to find the data you need to figure out how your content is performing. The Edits team has added some improvements, including the ability to duplicate videos so you can A/B test content without needing to remake it.
Links:
Instagram: Updates to Insights (Instagram)
Edits: Updates to Edits (Instagram)
Instagram: How To Keep Followers En
Instagram Launches "Instants" - a New App for Low Pressure Content
The Instagram team has launched a new app called Instants in 2 countries, which seems to be remarkably similar to the old Threads app they had for sharing with Close Friends - before they cancelled that app and launched a different app named Threads. (Confused yet?)
We'll get into the AMA the Head of Instagram did last week, answering questions about metrics, translations, trial Reels, and more.
The CEO of YouTube Shares How to Build an Audience on YouTube
The CEO of YouTube shares what he thinks about how to gain an audience on the platform, and where YouTube is focusing to support creators. The Threads team has launched Live Chat, Edits has some audio tricks for voice you might not know about, and I do Wednesday Waffle.
Links:
What Is YouTube Doing to Us? We Asked Its CEO. | The Interview (YouTube)
Threads launched Live Chat (Threads)
Edits Audi
Mr. Beast vs. Adam Mosseri Answering "What's the Best Content Format to Invest Time Creating?"
What's the best type of content to focus on creating - carousels, long form videos, short form videos, or something else? Today on the show, the Head of Instagram answers the question but then I play a clip of Mr. Beast answering a very similar question.
Also the Head of Instagram answers questions about how to handle hate, trial reels, and takes feature suggestions.
Links:
Instagram: Chart t
Adding Links to Reels by Using Edits and Mark Zuckerburg is Creating an AI Clone
Instagram has expanded "Your Algorithm" to the Explore page, Threads is getting indented replies while the Threads web version is improving with DMs, the Edits app has the ability to add links to Reels, and Mark Zuckerburg is cloning himself so we technically shouldn't need CEOs anymore.
Links:
Instagram: ‘Your algorithm’ feature to the Explore tab (Instagram Blog)
Instagram: Limiting the number
Watching Your Own Reel Doesn't Increase Your View Count
Today's episode features questions from the Head of Instagram, where he answers questions like "does watching my own Reel increase my view count?" and "how do we edit comments now?"
Links:
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Instagram Gets the Ability to Edit Comments and Features You Might Not Know About
The Instagram team has added the ability to edit comments within a 15 minute window! Finally! Also the Head of Instagram reminds us of some features you might not know about, but one of them is Story Highlights, and I hate Story Highlights for so many reasons that I won't go into on this episode because you're tired of hearing me talk about them.
Links:
Instagram: Edit Comments Within 15 Minutes
Record Landscape and Portrait Video At the Same Time with DualShot Recorder
A new app has his number 1 in the Apple App Store, and it allows you to record video in landscape (for YouTube) and portrait (for Instagram/TikTok) at the same time - it's called DualShot Recorder.
Also, the Head of Instagram announced the ability to schedule Trial Reels, plus have affiliate links to sell products from Reels to earn a commission. The YouTube team has improved the Creator Media Ki
What Logan Paul Taught Shawn Kallet About Marketing
Today I interview Shawn Kallet. Shawn Shawn is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance.
Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, N
Instagram Tests a Premium Subscription and TikTok Partners with Cameo
Today we talk about TikTok partnering with Cameo, Meta testing a premium subscription for Instagram, some features of Edits you might not know about, plus the YouTube team makes a way to like all your comments at once, and explains how to get insights to share with brands for partnerships.
Links:
TikTok Partners with Cameo to Unlock New Monetization Opportunities for Creators (TikTok)
Meta star
The Head of Instagram Explains Which is More Important - Likes or Saves?
Today the Head of Instagram answers questions like - which is more important - likes or saves? Do I have to post Reels to grow on Instagram? Is it ok to not reply to comments? Should I delete a post if it tanks?
Links:
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Strategy to Improve Watch Time and Retention in Videos
It's frustrating when people drop off watching your videos. However, there are some steps you can take to help address that. Also Meta has lost 2 landmark legal battles and the YouTube team changes BrandConnect to YouTube Creator Partnerships and I do Wednesday Waffle.
Links:
Meta: Meta misled users about its products’ safety, jury decides (The Verge)
Meta: Meta and YouTube found negligent in l
Reach on Reels - What's the Ideal Length of a Reel?
The Instagram team just added the ability to re-order the slides in a carousel post! This is long overdue but nice to see.
Today on the show, the Head of Instagram answers questions about longer Reels getting reach, posting Instagram content to Threads to help growth on Instagram, and if Stories about new posts get suppressed.
Links:
Instagram: Re-order slides in a carousel post! (Instagram)
L
Does Scheduling Instagram Posts Hurt Your Reach?
Instagram adds the ability to pause Reels, the ability to change your voice in a voice memo, removes End-to-End Encryption from DMs, and we discuss if scheduling posts hurts your reach, along with a new Meta AI feature that's actually worth your time.
Instagram: Pause a Reel by Tapping On It (Instagram)
Instagram: Removing End-to-End Encryption (Instagram)
Instagram: Does Scheduling a Post Hurt
Report on State of Social Media Engagment Based on 52 Milion Posts Analyzed
The Buffer team compiled a report called "The State of Social Media Engagement" and Tami from the Buffer team stops by to share the highlights. Also the Head of Instagram shares 3 tips to speed up the content creation process, and I share an article about the lack of privacy from Meta smart glasses.
Links:
Buffer: The State of Social Media Engagement in 2026: 52M+ Posts Analyzed (Buffer)
Insta
Scheduling Instagram Stories and the Story Archive
The Head of Instagram doesn't know you can schedule Stories using the Meta Business Suite. It's free and works great. We get into the recent AMA he did for some Q&A, including questions about if captions help reach, and if someone can tell if you screenshot their story, plus how the Instagram Story Archive works.
Links:
Instagram: Schedule Stories (Meta Business Suite)
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3-4-26 - Edits product team shares updates and how to leverage the app
The Head of Product on the Edits team, Matt, stops by to share what the team has been doing, and how it can help you make better content using the Edits app. Also, the Head of Instagram explains to Dax Shepherd how to customize on your Instagram Reels feed on the Armchair Expert podcast, and Lauren from the YouTube Creator Insider team talks about how to track income across 2 different YouTube cha
3-2-26 - Instagram Lets Anyone Schedule Content plus other info from Adam Mosseri
Today's episode features the head of Instagram answering questions about scheduling posts, the maximum amount of people you can follow, if Instagram, Edits, and Threads will ever combine into one giant super app, and if you can limit your Close Friends Story down to just one person.
Links:
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2-28-26 - Instagram Professional Accounts vs. Personal Accounts (and why it matters)
Instagram has Personal Accounts and Professional Accounts with different tiers - I break down the main differences, then talk about Instagram TV on Google TV devices, a new feature on Threads called "DM Me", and then get into a new app that detects if people around you are wearing smart glasses.
Links:
Instagram: Personal Accounts vs. Professional Accounts (Instagram)
Instagram: IGTV on Google
2-25-26 - Instagram Following Feed and YouTube Adds Voice Replies
The Head of Instagram, Adam Mosseri, explains that the Following feed is not going anywhere, and the YouTube team adds the ability to reply to a comment using an audio recording of your voice. Additionally the company Emplifi shares their yearly social media report, and I do Wednesday Waffle.
Instagram: Following Feed (Instagram)
YouTube: Voice Replies! (YouTube)
Strategy: Emplifi Social Media
2-23-26 - Instagram's CEO on Trial Reels, Stories, and Reach
The Head of Instagram discusses Trial Reels, Stories being available for longer than 24 hours, and what he'd love to see more of on Instagram. I agree with some of it and disagree with other parts, because it's important for me to speak my truth.
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2-18-26 - How To Go From 2K Followers to 1 Million
Meta (and all the other social media platforms) are on trial for getting teens addicted to their platforms. A Creator explains how he went from 2,000 followers to 1 million. YouTube improves their in-app editing tools, and I do Wednesday Waffle. Links:US Government Court Filing Documents (USGovCourts)Instagram: Instagram CEO dismisses idea of social media addiction in landmark trial (The Guardian)
2-16-26 - AI Doesn't Make Work Easier and ChatGPT gets ads
Today's episode features a conversation between myself and Ashley Coffey talking about this week's AI news. We get into a study from the Harvard Business Review indicating that AI doesn't make work any easier, it just stresses us out more - and OpenAI's ChatGPT is starting to get ads included on the lowest tiers. Links:AI Doesn’t Reduce Work - It Intensifies It (Harvard Business Review)ChatGPT rol
2-11-26 - Starting from Zero Followers - Strategically
If you were going to start your Instagram all over from 0, what would you do? Today's strategy session features a creator who's doing this.Threads is launching "Dear Algo" so you can write exactly what you want to see more of, TikTok is rolling out a local feed, and YouTube is turning on captions automatically if you mute the video. Also I do Wednesday Waffle. Links:Threads: Dear Algo post (Thread
2-9-26 - The Head of Instagram Answers Questions about Stories
Does sharing posts to your Stories help with reach? Can someone find out if you hide your story from them? Can you delete highlights on Stories? All of these questions plus more, from the Head of Instagram. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
2-6-26 - Edits Features You Didn't Know About and YouTube Gets Auto-Dubbing
Today the Head of Instagram, Adam Mosseri, breaks down 3 features of Edits you might not know about, then we do a deep dive into one of them (hint: it's storyboarding!). Also the YouTube team explains Auto-Dubbing, and I walk you through how to turn it on so the maximum number of people can enjoy your content. Links:Edits: 3 Features You Might Not Know About (Instagram)Edits: Storyboarding - How a
2-2-26 - Why Can't Instagram Pay Creators Fairly?
The Head of Instagram answers questions like "why can't Creators make money off Reels forever?" and "does boosting dampen your reach over time encouraging you to post more?" He also explains how to see who viewed your Story after 24 hours using the Stories Archive, and takes on feature suggestions like "why not 2x for Stories?" Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for inf
1-31-26 - Weekend Edition - Learn About Your Host!!
My wife and her friends have a podcast, and they invited me to join as a guest. Hear me talk about why I don't hug people, my motto in life, and my thoughts on social media. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
1-29-26 - Open AI Working on a Social Media Platform with no AI
Today on the show, the Head of Instagram, Adam Mosseri talks about how to manage notifications, including how to get uninterrupted sleep. Additionally, Open AI is working on a social media platform with no AI, and I share a strategic growth tip for increasing your followers. Links:Instagram: Managing Notifications (Instagram)Open AI: OpenAI Wants To Create Biometric Social Network To Kill X’s Bot
1-26-26 - TikTok's New US Owners and the CEO of YouTube on Priorities
TikTok's new ownership is now in place in the US! But the platform has had problems over the weekend, and people are looking for alternatives. Additionally, the CEO of YouTube, Neal Mohan, stops by to share his 4 big priorities for the platform in 2026. Links: TikTok: Announcement from the new TikTok USDS Joint Venture LLC (TikTok)TikTok: CEO Shou Chew (TikTok)TikTok: What's new on TikTok for bran
1-23-26 - Diego Sanchez from Buffer Explains How to Increase Engagement on Social
In this interview, I chat with Diego Sanchez, a product manager at Buffer. He is a product leader with over a decade of experience launching new products from zero to one. At Buffer, he leads Community, the company’s newest product, focused on building scalable, meaningful social engagement.Diego explains what makes Buffer different from other social media management platforms - the team is dedi
1-21-26 - TikTok's 2026 Trend Report and Actor Chris Gethard Talks the Creator Economy
TikTok's 2026 trend report is out! Longtime listener Casey Ross stops by to share his insights. The YouTube team has improvements to the content upload system, then actor Chris Gethard shares his thoughts on the creator economy and compares the American Revolutionary War being kicked off by mail delivery to our current system of gatekeepers with Instagram and TikTok. Then I do Wednesday Waffle, pa
1-19-26 - Does Posting Every Day on Instagram Help?
The Head of Instagram, Adam Mosseri, answers questions about posting every day on Instagram, and explains the new Edits linking feature. He also gets into improvements around saves, and explains why there's no dedicated Direct Message app for Instagram. Links:My Latest Reel - Anna Mongiello's Story (Instagram) (TikTok) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review:
1-14-26 - Does the app you use to edit video effect your reach on Instagram?
Apple announces a direct competitor to Adobe Creative Cloud - it's cheaper and you can purchase the apps so you don't need to pay monthly. Also, the Head of Instagram busts the myth about needing to edit video in Instagram, and YouTube rolls out protections to keep kids limited in their Shorts watch time. Lastly, I do Wednesday Waffle, talking about a gift that I set up for my wife.NordVPN: Get E
1-12-26 - Instagram CEO on how often the algorithm changes
The Head of Instagram explains how often the Instagram algorithm changes, how to use Trial Reels and make them permanent, along with how to share a Reel to Broadcast Channel. We also talk about music on Reels, and how frustrating it is when Instagram loses music rights to a song and now your Reel has no audio. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our
1-9-26 - Anna Mongiello from A+ Socials Explains Earning Money with UGC
In this episode, I interview Anna Mangiello, a User-Generated Content (UGC) creator and coach. Anna is a former high school teacher turned full-time UGC creator and coach who has been creating UGC content since 2021.She has worked with over 800 brands, including Fiverr, Maybelline, L’Oréal, TikTok, Microsoft, Dr. Squatch, and many others.Anna has helped more than 700 creators build profitable onli
1-5-26 - The Head of Instagram Gives 3 Tips for Reels in 2026 and Where Instagram Is Going
The Head of Instagram gave 3 tips for Reels in 2026, which involve the Edits app for ideas plus Trial Reels. He also wrote a long blog post about the state of Instagram and where things are headed with respect to AI. The CEO of YouTube, Neal Mohan, gave an interview explaining where he sees YouTube fitting into the landscape compared to Netflix and where things will be in 5 years.Links:Instagram:
1-2-26 - Predictions for Social Media for 2026 with Jen Lehner
When the new year starts, Jen Lehner and I make predictions for the next 12 months. In today's episode, we talk about our favorite marketing campaigns of 2025 and our predictions for social media in 2026. Links:Watch the rest of the interview (YouTube)Listen to the rest of the interview (Spotify)Jen Lehner: https://jenlehner.com/Front Row Daily Briefing: https://jenlehner.com/flash/ Sign Up for T
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12-29-25 - Favorite Instagram Feature and Biggest Social Media Fail of 2025
At the end of every year, Jen Lehner and I discuss social media and tech - the biggest fails, the best new features, and make predictions for the next 12 months. In today's episode, we get into the biggest social media fail of the past 12 months, our favorite new Instagram features, and our favorite new apps and platforms. Links:Jen Lehner: https://jenlehner.com/Front Row Daily Briefing: https://
12-24-25 - End of Year Recap with Jen Lehner from the Front Row
Every year around this time, Jen Lehner and I talk about our favorite social media moments of the year, the biggest fails, the best new features, and make predictions for the next 12 months. In today's episode, we start by talking about the predictions we made for 2025, then get into our favorite social media news story of the year and our favorite TikTok trend of the year. Links:Jen Lehner: https
12-22-25 - Instagram on Follower Counts, Limiting Hashtags, and Televisions
Today the head of Instagram explains why Follower count still matters, the limiting of hashtags to 5, Instagram on televisions and the available data, plus a feature request that already exists in the Edits app. Links: Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielhillm
12-19-25 - Instagram Limits Hashtags to 5 and TikTok Has Turned a Corner
Instagram announces that hashtags will be limited to 5 - but don't worry, they weren't helping you get reach anyway. TikTok has been sold! The CEO of TikTok, Shou Chew, sent a memo to employees, which thankfully we have access to. Also the YouTube team is hard at work, rolling out the YouTube Create app for iOS and Nano Banana AI features in YouTube. Links:TikTok: TikTok signs agreement to create
12-17-25 - Instagram is coming for your TV
Instagram announces their TV app is coming to Amazon Fire devices first, the Edits team has a bunch of updates, X (AKA Twitter) makes a separate desktop inbox that Threads needs to add ASAP, and the YouTube team adds images to the Shorts feed. Plus the YouTube team discusses strategic ways to use the new collabs feature and I do Wednesday Waffle. Incogni: Take back your personal data with Incogni!
12-15-25 - Do you use Instagram Story Highlights? They're Not Moving to the Feed
Today on the show, the Head of Instagram, Adam Mosseri, talks about what Creators should focus on in 2026, how to adjust your Instagram algorithm settings, how to Edit a Reel after posting it (hint: you can't!) and the future of the Edits app on the desktop. Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me o
12-13-25 - Mr. Beast Explains Which Platform is Most Important and Why
Today we hear from Mr. Beast, aka Jimmy Donaldson, on which platform is the most important to create content for, and why. If you've ever struggled with this question, and I certainly have, you're going to like this episode. Also the Instagram @creators account explains the analytics stat "when people liked this" for videos, and why it's so important. Lastly the YouTube team explains Brand Partner
12-10-25 - Instagram Adds Story Re-Sharing and Tests Early Access Reels
Instagram has added Story Re-Sharing - I explain how we all did this before using workarounds, but how businesses and brands can use this new feature strategically. Also Instagram is rolling out Reels topic customization in the USA this week, plus testing Early Access Reels. The YouTube team is has been improving the YouTube Studio Inspiration tab, the Create app and Thumbnail/Title A/B testing. T
12-8-25 - The Head of Instagram Explains How View Counts Have Changed
The Head of Instagram's weekly Ask Me Anything is always packed full of good questions. Today's episode includes answers to questions like "how short is too short for a Reel?", "How long should I try to make new content before moving on if it's not working?", "What counts as a view for photos or a carousel?", and "Does someone viewing my Reel at 2x affect the calculated watch time?"Links: Sign Up
12-4-25 - Threads Tests "Dear Algo" Requests to Change Feed Plus Why Instagram Moved Buttons
People have been writing "Dear Algo" on Threads with requests for how their feed should be different - and now Threads is testing supporting these requests. Additionally, the Head of Instagram, Adam Mosseri explains why they move the buttons around at the bottom, and YouTube Liaison Rene Ritchie explains how to link from a YouTube Short to a longform video. Links:Threads: "Dear Algo" support in te
12-2-25 - Ask Me Anything from YouTube CEO Neal Mohan
Normally the Head of Instagram answers questions, but today the CEO of YouTube takes over. He answers questions like "What's YouTube going to look like 5 or 10 years from now?" and "How does YouTube help Creators?" Additionally, YouTube announces "Recap", a feature that is exactly like Spotify Wrapped, and the Head of Instagram, Adam Mosseri, explains Notes.Links:YouTube: YouTube CEO Neal Mohan Sh
11-28-25 - Links in Reels Isn't News Plus Lia Haberman of In Case You Missed It (ICYMI)
A listener named Nina left me a lovely review of the show, plus links in Reels isn't news and Lia Haberman of the In Case You Missed It (ICYMI) email newsletter. Links:Old News: Links in Reels (Social Media Today)Interview with Lia Haberman (Video) (Audio) Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instag
11-26-25 - Does Reposting Your Own Content on Instagram Do Anything?
YouTube tests a new custom feed just like Instagram and TikTok, Shorts AI Creation Tools get updates, and I experiment with speeding up Lauren to see if that helps. Also the Head of Instagram stops by to explain that reposting your own content to Feed really won't do much, and the team at TikTok shares some stats around using Creators to make content for brands. After the music, I do Wednesday Waf
11-24-25 - Instagram adds 20 minute Reels plus Feedback from the Listener Survey!
Thank you to everyone who filled out the listener feedback survey! If you haven't had a chance to do that yet, you still can - using the link here!Instagram announced 20 minute Reels, so we get Adam Mosseri's take on how they fit into the Instagram landscape. We also discuss Carousels vs. Reels, Trial Reels, and more.Links:Listener Feedback Survey (Survey)Instagram: 20 Minute Reels! (Instagram)Sig
11-19-25 - The Listener Survey Continues! Plus Instagram Collabs as a Strategy
The Listener Survey is still open! The first 10 people who submit responses to the survey get a $20 Amazon Gift Card.Today on the show we dive into a clip from the Head of Instagram explaining the algorithm and how your content gets shared, plus an explanation of collab posts and how to game the system for more reach. Additionally the TikTok team rolls out the ability to adjust how much AI content
11-17-25- Listener Survey! The Head of Instagram Answers If Posting Too Frequently on Instagram Hurts Reach
Today on the show, I announce a new survey, where you give your input so I can improve the show. The first 10 people who fill out the survey get a $20 Amazon Gift Card! Also, I share Adam Mosseri's recent Ask Me Anything, including questions about how to get more reach, and some Instagram features you might not know existed. Links:Survey! Help Improve the Show! (Survey)Sign Up for The Weekly Email
11-15-25- Earn Money with Brand Partnerships and Kristen Bousquet, UGC Expert
In this episode, I chat with @KristenBousquet a creator monetization coach who helps content creators and influencers build profitable businesses. Kristen shares her journey from starting her business during the pandemic to creating a thriving membership community that combines the intimacy of one-on-one coaching with comprehensive educational resources. Kristen started her company after selling
11-12-25 - Threads Adds Podcast Support and the Buffer team adds Comment Management
The Threads team rolls out support for direct podcast linking, the Edits team adds lip sync, reverse, and bulk caption editing, the Instagram team improves analytics in the Professional Dashboard with a monthly recap, the Head of Instagram talks about scheduling trial Reels, Diego from the Buffer team talks about the importance of replying to comments and announces a new tool in Buffer to help you
11-10-25 - Instagram CEO Adam Mosseri Explains Reach and Translation
The Head of Instagram, Adam Mosseri, answers questions like "what's a remix on Instagram", and "are hashtags still a thing?" Plus we get into content recommendations and how it works for meme and aggregator accounts. Links:Sign Up for The Weekly Email Roundup: NewsletterLeave a Review: Apple PodcastsFollow Me on Instagram: @danielh
11-5-25 - 5 Tips to Increase Reach on Instagram and YouTube Gets AI Editing
The YouTube team has rolled out the ability to live-stream horizontally and vertically at the same time, plus Lauren from the YouTube team explains how organic reach will not be impacted by advertising. Also the Motion Picture Association writes Meta a "cease and desist" letter for using the term "PG-13", and the Head of Instagram gives 5 tips for how to increase reach. Links:YouTube: Stream Acros
11-3-25 - Instagram Adds Competitive Insights to Compare Accounts
Instagram's added the ability to let your compare your account's metrics to 10 other accounts, because mental health isn't really that important. Also the Head of Instagram answers some questions and I ask kindly if you could please leave a review of the show because having a podcast is sometimes like shouting into the void. Links:Instagram: Instagram has added a Competitive Insights feature (Thre
10-30-25 - YouTube New Features and Maximizing Reach on Instagram
The YouTube Chief Product Officer, Johanna, stops by to share what the team has been working on - the most exciting thing, in my opinion, is high resolution thumbnails! The Head of Instagram explains how to maximize reach, and walks through a new feature where you can select the content you're interested in for Reels. Then the Threads team shares some updates on how to better manage the replies yo
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