Home Podcasts Marketing for SMEs

Marketing for SMEs

Jeremy Yang 33 Episodes Oct 15, 2026

Marketing for SMEs is a podcast for founders and marketing managers of small and medium-sized businesses with revenue between $300k and $2m. Hosted by Jeremy Yang, founder of Digital Goliath, it features conversations with specialists in ads, analytics, creative, and AI implementation. Each episode explores how these specialists work with such businesses, what their offers look like in practice, what is succeeding or failing in real accounts, and common questions from founders. The goal is to provide grounded, specific operating context for listeners to judge relevance, rather than prescriptive advice.

Episodes

Irwin Hau on 17 Years in Agency Life + A Demo of Conversion Cow Oct 15, 2026 00:42:36 Irwin Hau joins Jeremy Yang to talk about 17 years in the agency world, building Chromatix, and his newer creation, ConversionCow.After starting Chromatix in 2009, Irwin gradually narrowed the agency’s focus towards web design, conversion and the psychology behind what makes people take action online.In this episode, he shares some of the lessons from nearly two decades in the industry before givi

David Lengyel on Micromanagement, Complacency and Learning to Build Better People Oct 13, 2026 00:29:54 What do people need to stay engaged, and why can’t leaders manage everyone the same way?Jeremy Yang speaks with David Lengyel, Managing Director and Co-Founder of Venture Up, about communication, trust and the challenge of moving from doing the work to managing people.With over 40 years of experience in team building and leadership development, David explains how experience can lead managers to ta

Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search Oct 7, 2026 00:44:34 What would a potential client find if they looked you up today, and would it reflect the experience you actually have?Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online.Ashley draws on 18 years in real estate and industry leadership to explain why expe

Dima Beseda on Where the Influencer Economy Is Heading Next Oct 5, 2026 00:37:38 Dima Beseda has been building businesses inside digital economies since he was a teenager.He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew.So when Dima started thinking about what he

Murray Smith on How EOS Actually Works in a Small Business Sep 30, 2026 00:37:45 I’ve been using EOS in my business for years.The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective.So I got Murray Smith on the podcast to straighten me out.Murray has implemented EOS across 60+ businesses, and we go straight into the practical stuff: right people/right seats, processes, Lev

Jay Bourgana on Building a Management Bench and Fixing Bottlenecks Sep 28, 2026 00:46:35 Jay Bourgana has worked across banking, manufacturing, business turnarounds, real estate and acquisitions. Jeremy Yang asks him how he assesses a business that has stopped moving, and what he does once he finds the problem.They discuss how Jay builds a management bench, why he starts earning employees’ trust through small visible improvements, and how the bottleneck limiting a business changes as

Racheal Blackmore on the Three Stories Every Brand Needs Sep 25, 2026 00:35:41 Racheal Blackmore has built her career around understanding how people think, decide and take action.From psychology and interrogation to business ownership and marketing, Racheal shares how understanding human behaviour can help businesses communicate more clearly and build stronger relationships with customers.In this episode, Jeremy and Racheal discuss the psychology behind effective marketing,

Jaryd Krause on Whether You Should Buy an Online Business Instead of Starting One Sep 22, 2026 00:34:00 Jaryd Krause started buying online businesses in 2014 after several attempts to build his own. He went on to acquire three businesses in three years before helping others assess and purchase businesses themselves.In this episode, Jeremy and Jaryd discuss what makes an online business worth buying, the risks buyers often overlook and when buying may make more sense than starting from scratch.They a

Stephanie Smith on What a Bookkeeper Sees in Your Marketing Spend Sep 21, 2026 00:29:34 Marketing is one of the largest expenses in many businesses, but there is no universal percentage that every owner should spend.Jeremy Yang speaks with Stephanie Smith, financial strategist and co-owner of New Light Financial Solutions, about how marketing fits within the 16 drivers of revenue, profit and cash flow. They discuss why marketing spend needs to be considered alongside the business’s g

Tanya Brody on Why Your Weekly Email Turns Subscribers Into Buyers Sep 17, 2026 00:40:53 Business owners can outsource their funnels, automation and most of their marketing, but Tanya Brody believes they should still write one email themselves every week.Jeremy Yang speaks with Tanya, a direct-response web copywriter and email marketing consultant, about why weekly nurture emails help potential customers get to know and trust the person behind a business.Tanya explains why asking for

Rachel Moore on Why Your Experience Has to Become the Differentiator Sep 11, 2026 00:49:27 Rachel Moore has worked in marketing for 18 years, which means she’s seen Facebook pages, organic social, paid media, outsourcing, startups and now AI all come through.The more interesting part of Rachel’s story is how she has continued adapting as the work itself has changed.She has worked in corporate roles, built businesses, moved into fractional work and now hosts and produces B2B podcasts for

Kate Engler on How to Get Media Coverage Without a PR Agency Sep 10, 2026 00:37:43 Kate Engler has spent 30 years in PR and media, and these days she teaches business owners how to get media coverage without relying on a PR agency.I went into this conversation knowing very little about PR, so I wanted to understand what journalists actually look for and why some businesses manage to get coverage while others struggle.We get into:• How business owners can find media angles they m

John Suarez on How Businesses Should Actually Use AI Without Losing Human Judgement Sep 8, 2026 00:30:43 AI can produce a polished, plausible answer to a problem your business should never have been solving. John Suarez argues that this is where cognitive offloading becomes dangerous: not when AI helps with the work, but when people let it decide what the real problem is.Jeremy Yang speaks with John Suarez, Senior Director, Client Operations at SmartBug Media and co-author of The Marketer’s Manual on

Dave Liong on Why Office-Based VAs From Indo Is The Way To Go Sep 3, 2026 00:33:42 Hiring offshore staff can reduce employment costs, but the working arrangement around that person can determine whether the relationship succeeds.In this episode of Marketing for SMEs, Jeremy Yang speaks with Dave Liong from VA For Everyone about the problems businesses commonly encounter when outsourcing and how an office-based model can address some of them.Dave explains how VA For Everyone supp

Keith Lauver on Escaping AI-Generated Mediocrity Sep 2, 2026 00:31:23 AI has made it easier for almost anyone to produce acceptable marketing. But when every business uses the same tools in the same way, acceptable quickly becomes forgettable.Jeremy Yang speaks with Keith Lauver, Founder and CEO of Ellavator AI, about what Keith calls the “Ministry of Mediocrity”: the pull towards safe, average marketing created by general AI tools.Keith explains why businesses risk

Solveig Petch on What Founders Misunderstand About Branding Aug 28, 2026 00:35:14 Many business owners approach branding expecting to hand everything over and receive a finished brand in return. But a branding expert cannot decide what your business stands for without your involvement.Jeremy Yang speaks with Solveig Petch, also known as Petchy, a strategic brandsmith with more than 20 years of experience working at the intersection of business, brand strategy and design.Solveig

Dan Charles on Building an Event Marketing Pipeline That Runs Year-Round Aug 25, 2026 00:30:46 Being busy can hide a future sales problem.Many event businesses stop marketing when their teams are fully occupied with delivery. When the busy period ends, they discover that the pipeline has dried up and they need to start again from zero.Jeremy Yang speaks with Dan Charles, founder of Codarity, a growth partner built specifically for B2B event service businesses.Before moving into marketing, D

Tracy Brinkmann on Why AI Should Challenge Your Thinking, Not Replace It Aug 24, 2026 00:38:24 AI can help a small business research ideas, develop products and move faster, but handing over all your critical thinking produces generic work.In this episode of Marketing for SMEs, Jeremy Yang speaks with Tracy Brinkmann, host of The Dark Horse Entrepreneur podcast. Tracy draws on decades of experience across entrepreneurship, corporate marketing, coaching and podcasting to explain where AI gen

Lydia Lee on Scaling Down a Business Without Sacrificing Profit Aug 20, 2026 00:54:27 A bigger business does not always create more freedom. Sometimes it creates more expenses, more offers to sell and more work that the founder never wanted.In this episode of Marketing for SMEs, Jeremy Yang speaks with Lydia Lee, creator of the Tiny Business Method and founder of Screw the Cubicle.After building a business with three full-time staff, eight offers and a constant cycle of launches, L

Humaira Akhter on Finding the Red Thread Behind Your Best Offer Aug 19, 2026 00:41:00 Most advice about creating an offer starts with the target audience, their pain points and what keeps them awake at night.Humaira Akhter believes established business owners need to start somewhere deeper.In this episode of Marketing for SMEs, Jeremy Yang speaks with Humaira, creator of the Genius Offer Blueprint™, about finding the “red thread” that connects your experience, strongest work and pe

Jenna Oberstein on the Social Media Mistake That Makes Businesses Look Awkward Aug 18, 2026 00:33:14 Feeling uncomfortable on camera is not something you can easily hide. Even a small amount of awkwardness becomes far more noticeable once the video is published.Jeremy Yang speaks with Jenna Oberstein, Founder and Director of ATAG Communication, about helping business owners create social media content that feels natural rather than rehearsed.Jenna explains why she avoids scripts during content sh

William “Billy” Sammons on His Unusual Approach to Local Referrals Aug 13, 2026 00:28:33 Most businesses try to generate referrals by asking for them. William “Billy” Sammons builds them by helping local businesses first.In this episode of Marketing for SMEs, Jeremy Yang speaks with Billy, the creator of Live Local Warm Marketing and author of Warm Marketing: The New Currency. Billy explains how creating useful video content for local businesses helped him build trust, form referral p

Jevon Le Roux on the E-Commerce Mistake Costing Millions Aug 10, 2026 00:28:46 On this episode of Marketing for SMEs, Jeremy Yang talks with Jevon Le Roux, founder of Keeyu, about why 1 in 5 online shoppers end up calling to ask "where is my order," and what that's costing Australian e-commerce businesses.They also cover:- How a disaster at a $100 million DTC business first exposed the gap between marketing and post-purchase support- The COVID warehouse sale that broke his t

Kem Tossoun on Why AI Should Start With You, Not Your Business Aug 5, 2026 00:32:10 Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Kem Tossoun, co-founder of Glitch Cat Club, to talk about how everyday people and small businesses can actually use AI without getting lost in the noise.Kem spent two decades across investment banks, running a global data management office at UBS, before co-founding Glitch Cat Club with Chase Aldridge. The

Brett Gailey on Cybersecurity Myths for SMEs Aug 4, 2026 00:19:37 Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, sits down with Brett Gailey, Chief Information Security Officer and Senior Director of Security and Compliance at Tia, to clear up the biggest cybersecurity misconceptions small businesses have.Brett breaks down why most people either use AI tools blindly or avoid them entirely, and why neither extreme is right for a s

Rachel Minion on Solving Key Man Risk with AI Jul 30, 2026 00:39:54 In this episode of Marketing for SMEs, Jeremy Yang sits down with Rachel Minion, founder of Rockstarr and Moon, to talk about key man risk, and what happens when your business depends on one person who can't be replaced.Rachel walks through five hires that failed before she found what worked, including an offshore hire who couldn't push the business forward, a US-based writer who quietly started u

Jordan Mendoza on How He Launched an All-In-One Business Ecosystem Jul 28, 2026 00:25:55 Jordan Mendoza spent 15 years in corporate property management before building multiple businesses of his own, including a coaching community and an all-in-one platform for entrepreneurs.On this episode, he joins Jeremy Yang to make the case that sales is 90% mental and 10% physical, and that most people lose clients before they even start because they walk in with the wrong energy.They also get i

SegMetrics Founder Keith Perhac Explains the Future of Marketing Measurement Jul 23, 2026 00:43:32 In this episode of Marketing for SMEs, Jeremy Yang sits down with Keith Perhac, founder of SegMetrics, to unpack what marketing tracking looks like in 2026 and where AI fits into it.Keith explains why UTMs are still one of the most reliable tracking methods available, but also where they fall short across zero-click content, offline sales, multiple devices and longer customer journeys.They also co

Ely Delaney on 30 Years of Follow-Up Systems, Ghostwriting, and What AI Still Gets Wrong Jul 21, 2026 00:32:33 Ely Delaney has spent 30 years in marketing, starting with hand-coding websites in 1995, and most of that time has gone into one problem: how to follow up with people without feeling spammy. On this episode he joins Jeremy Yang to walk through the system that took his close rate from 10% to 30%, long before QR codes or mobile-friendly sites existed, and how it eventually became the foundation of h

Jessica Marie Davis on Building a Referral Ecosystem Instead of Chasing Algorithms Jul 17, 2026 00:23:12 On this episode of Marketing for SMEs, Jeremy Yang joined Jessica Marie Davis to talk about why chasing the algorithm is the wrong long-term play for small business visibility. Jessica covers what "ecosystem thinking" actually means, why organic social media is built to keep you scrolling rather than get you found, and how her own path from 20+ years in corporate digital strategy led her to write

Brandon Falcon on Building Relationship-First Marketing for SaaS Jul 16, 2026 00:24:24 Most marketing funnels are built to move people toward one outcome, the one the business wants. Brandon Falcon spent years in that world before realising it was quietly costing him the very relationships his business depended on.In this episode, Brandon, founder of Falconix, joins Jeremy Yang to unpack his ERM (emotional resonance marketing) framework and the three areas he now prioritises with Sa

Chad Paris on Fixing Broken Sales Processes and Where AI Fits In Sales Jul 15, 2026 00:31:10 Ever feel like your sales team is doing everything right but the numbers still aren't moving? This episode digs into why that happens more often than founders realise.Jeremy Yang sits down with Chad Paris, Founder and CEO of Stonefly Consulting Group and host of the Process Over Pressure Podcast, for a conversation on what's really behind underperforming sales teams. After fifteen years as an exec

Ange Dove on Building a Personal Brand That Sells Jul 14, 2026 00:40:03 Jeremy Yang, The Online Ads Guy and founder of Digital Goliath, joins Ange Dove, founder of Singapore's longest running copywriting agency, to talk about building a personal brand that actually gets you found. Ange spent 20 years growing a business that was famous while she stayed invisible, then had to deliberately reverse that once she moved into coaching.She covers breaking her fear of camera w

Chase Aldridge on AI Adoption, Clean Data & Second Brains Jul 13, 2026 00:31:08 What happens when your business runs on AI but your data is still a mess?Jeremy Yang, founder of Digital Goliath, an Australian paid advertising agency, is joined by Chase Aldridge, co-founder of Glitch Cat Club, to talk about how small business owners should actually be thinking about AI adoption.Chase shares his path from competitive baseball and biomechanics research into commercial real estate

Akvile DeFazio on 18 Years of Experience in Paid Social and What's Working in 2026 Jul 6, 2026 00:24:42 Akvile DeFazio has been in paid media eighteen years. Twelve of those running her own agency, AKvertise. This one's a good one if you're still running your accounts the old way.She and Jeremy get into why hyper-segmenting campaigns doesn't work anymore. Facebook groups everything together now. So even your cold and warm audiences end up in the same campaign. Broad targeting and letting the algorit

Ranya Akacha on What a Fractional CFO/COO Does for an SME Jul 7, 2026 00:40:43 Jeremy Yang, founder of Australian paid advertising agency Digital Goliath, sits down with Ranya Akacha, fractional CFO/COO at Real Business Matters, to talk about why SMEs can grow revenue and still end up with nothing left in the bank.Ranya covers the financial blind spots most business owners miss, why over-servicing quietly kills margins, and when a business is actually ready for a fractional

Tonya Lawson on How Solopreneurs Can Build AI Visibility Without More Tools Jul 1, 2026 00:32:09 Tonya Lawson built a career out of clarinet performance, teaching, and now SEO and visibility strategy for solopreneurs. In this episode she joins Jeremy to talk about tool fatigue, why systems should fit the person rather than the other way around, and how AI is changing what actually gets you found online. They also get into two real client stories, including one who's now landing clients straig

Mike Montague on Real Stories vs AI Content: What Actually Scales Jun 24, 2026 00:29:25 Most business owners only think about AI as a way to make more content, faster. The question Mike Montague keeps asking is whether that content is actually doing anything — or just adding to the noise.In this episode of Marketing for SMEs, Jeremy Yang talks with Mike Montague, a 25-year marketing veteran, LinkedIn-published author, and host of the Human First AI Marketing podcast.They cover why AI

Vince Warnock on 7 Pillars of Thought Leadership Jun 25, 2026 00:35:57 What does it actually take to be seen as a thought leader? Vince Warnock ran the research — two firms, neuroscientists, the lot — and found 13 things that change how people perceive you. Being a published author came out number one, by a long way.In this episode, Vince breaks down the 7 primary pillars, why the research surprised even him, and how his publishing company helps neurodivergent entrep

Stephan Bajaio on AI Search, Marketing Silos, and Where SMEs Should Focus Jun 18, 2026 00:46:50 If you run a small business, you are probably being told you need to be everywhere AI is right now. Get ranked in ChatGPT. Show up in Google's AI overviews. Chase the new thing before your competitors do. It is a lot of noise, and most of it ends with you spending money on something that keeps changing under you.In this episode, Stephan Bajaio explains why he calls chasing LLM rankings fool's gold

Linsey Houston on Storytelling for SME Branding Jun 12, 2026 00:47:17 When you're running a small business, storytelling can feel like a luxury you'll get to once the sales are sorted. But the businesses that last tend to build trust long before they ever ask for the sale.In this episode of Marketing for SMEs, Jeremy Yang talks with Linsey Houston of Storytellers Australia about where storytelling actually fits for a small business.They get into the difference betwe

Philippa Gamse on Web Analytics for Business Owners May 28, 2026 00:25:19 If your website has analytics set up but you've never really known what to do with the data, you're not alone. Most business owners are either ignoring it entirely or looking at the wrong numbers.Philippa Gamse is a web analytics expert with over 20 years in the field and the author of "Website Wealth: A Business Leader's Guide to Driving Real Value from Your Analytics."On this episode of Marketin

Wes Towers on Full-Stack Marketing for Trades & Construction May 27, 2026 00:31:46 A lot of tradies have been burned by marketing agencies. Bad SEO promises, no results, money gone. So when someone new pitches them, the wall goes up fast. Wes Towers knows this, and it's shaped how he works.Wes is the founder of Uplift360, a full-stack digital marketing agency specialising in websites, SEO, and online presence for trades, construction, and building materials businesses.On this ep

Janey Treleaven on AI for SMEs: Start with What You Have May 25, 2026 00:33:19 Most SMEs know they should be using AI. The problem is working out where to actually start without buying new software, hiring a consultant, or blowing the budget on something that doesn't stick.Janey Treleaven is the CEO of Intelligence Assist, and she works with small and medium businesses on practical AI adoption.On this episode of Marketing for SMEs with Jeremy Yang, founder of Australian digi

Chris Melotti on The AI Trap Hurting SMB Marketing May 21, 2026 00:38:20 On this episode of Marketing for SMEs, Jeremy Yang from Australian paid advertising agency Digital Goliath talks with Chris Melotti, founder of Melotti Content Media and a 25-year marketing veteran. Chris explains why strategy has to come before tactics, what sufficiency bias does to your marketing when you lean on AI, and how the industry has changed from the Mad Men era to today.The conversation

Ruby He (CPA) on How They Use Data + AI to Drive Mortgage Leads Apr 20, 2026 00:36:42 In this episode of the Marketing for SMEs, I sit down with Ruby He CPA and Founder of Ruby Strategic, where we talk about why most AI implementations fail before they start, what it actually takes to build AI that works for your business, and how owning your own data is the moat most business owners are ignoring.

Marketing for SMEs

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