Hotel Marketing Podcast

275 - What Hoteliers Need to Know About GEO: Generative Engine Optimization Sep 9, 2025 00:48:52 Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers online: people, search engines, and AI. Today we delve into how you can succeed in optimizing for AI engines such as ChatGPT, Gemini, Claude, CoPilot, and others. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This E

274 - The Influencer Playbook: 3 Simple Wins for Independent Hoteliers Aug 7, 2025 01:03:29 Episode 274 of the Hotel Marketing Podcast is going to deliver the key to unlocking social media success and direct revenue through influencer marketing. Hotels have been skeptical of using influencers and today, with the help of our friends at JoyByte.com we are going to show specifically how hotels can win with influencers… when doing it the smart way. Get the full show notes at www.TravelBoomM

273 - Experiential Marketing: Crafting Memorable Guest Experiences Jul 8, 2025 00:48:15 Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to collaborating with luxury fashion brands for immersive events, hotels are finding innovative ways to engage guests beyond traditional amenities. In this episode, we delve into successful case studies and provide actionable strategies for hotels to impleme

272 - Making Metasearch Succeed For Your Hotel Jun 10, 2025 00:49:23 Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can setup, manage, and win with metasearch on Google, TripAdvisor, Bing, Trivago, Kayak, and other platforms. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: MOXY hotels offer a fun, party atmosphere

271 - The 3 Biggest Challenges For Boutique Hotels & How to Solve Them May 13, 2025 00:42:57 Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www.TravelBoomMarketing.com/podcast 📊 What We Cover in This Episode: - News: Marriott launches their first Autograph Collection safari camp - Room for Improvement: Guest books a 21+ property, only to discover it became kid-friendly - Main Topic: Helping boutique hotel owners sol

270 - ChatGPT’s New Features Revolutionize Hotel Marketing Apr 1, 2025 00:57:19 Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interactions of ChatGPT have been a game changer, and the latest version revolutionizes what's possible for a hotelier. Today we learn how hotel operators can maximize these new tools and put them to work driving occupancy, direct bookings and RevPAR. Get

269 - Key Findings From The 2025 Leisure Travel Study Feb 7, 2025 00:55:06 Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know every year we survey hundreds of leisure travelers throughout the US to better understand how independent hoteliers can connect and convert today’s discerning guests. Get your copy today at TravelBoomMarketing.com/2025Study and follow along with us!

268 - AI’s Search Marketing Predictions for 2025 Jan 8, 2025 01:04:41 Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www.TravelBoomMarketing.com/podcast Welcome to the first episode of the new year! 🎉 In this exciting installment of the Hotel Marketing Podcast by TravelBoom, we dive into AI’s impact o

267 - The Hospitality Show Wrap Up Dec 1, 2024 00:52:20 Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show in San Antonio, TX. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

266 - Hotel Marketing Trends to Watch in 2025 Oct 23, 2024 00:52:37 Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

265 - Ranking The Biggest Blunders Hotel Digital Marketers Make Oct 1, 2024 00:58:07 Before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups the biggest blunders into a simple list that will save you thousands and drive your overall performance in today's Hotel Marketing Podcast. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

264 - What great hoteliers do but most people don't. Being A Better Hotelier with Bart Berkey Sep 20, 2024 01:15:06 Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Most People Don’t… But you Do” podcast and TEDx Speaker. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

263 - Last Minute Solutions To Drive Fall Hotel Occupancy Sep 7, 2024 00:53:46 Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune in to get the latest hotel news, tips and more. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

262 - Battle of the 2025 Hotel Budgets: Are You Ready Aug 20, 2024 01:02:47 Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel marketing budget. Is your budget set to drive RevPAR in 2025? This episode will show you exactly want you want to invest in next year. SHOW NOTES AND MORE!https://www.TravelBoomMarketing.com/podcast

261 - 4 Easy Ways To Save Time & Money with Generative AI Aug 6, 2024 00:51:01 The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hoteliers can put in place today to save money, time, and drive direct bookings. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

260 - Maximizing Your Direct Bookings & Revenue with ThinkReservations - LIVE at HITEC 2024 Jun 26, 2024 00:24:52 We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct bookings, own search results, and create packages that drive ancillary revenue. Now let's get this show at HITEC started SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

259 - Creating Personal Guest Journeys - LIVE at HITEC 2024 Jun 25, 2024 00:37:24 We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your property awareness, increase conversion rates, and lead to an amazing RevPAR. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data May 7, 2024 00:31:11 The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com

257 - Most Profitable Marketing Channels for Hotels Apr 30, 2024 00:56:50 There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

256 - Key Takeaways From the 2024 Hotelier Sentiment Study Apr 23, 2024 00:40:23 Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing efforts. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

255 - How Hotels Can Compete With Airbnb & Vacation Rentals Apr 4, 2024 00:55:34 Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal the strategies you can use to compete with all types of accommodation choices. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

254 - 4 Ways To Drive Revenue NOW! - Webinar Recording Mar 26, 2024 00:46:14 In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant revenue for your hotel & resort. If you have occupancy or low revenue issues, this is the podcast for you. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast 2024 Hotelier Sentiment Study: https://travelboommarketing.com/hotelier/

253 - Top 10 Hotel Marketing Myths Debunked Mar 5, 2024 01:00:24 In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are true and which are false. In the news we'll discuss Hilton's continuing efforts to improve their guest mobile experience with real-time messaging. Hilton is leading the way in this area and independent hotels can learn a lot from their success. SH

252 - Hotel Email Marketing Trends of 2024 Feb 23, 2024 00:50:39 In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging guests and getting the most out of your email communications. As an essential part of digital marketing for hotels, emails have the power to nurture guest relationships, generate new leads, and drive repeat business. To compete in this ever-changing, c

251 - The Hidden Dangers of Hidden Hotel Fees (research) Jan 23, 2024 00:36:23 Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. And today we will talk about the grave danger of hidden fees and how they impact your overall resort performance. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomM

250 - How Great Content Leads To Great Hotel Conversion Rates Dec 27, 2023 00:48:13 Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content is critical to any hotel and how it can help improve your site's overall conversion rate. Great ready, let's go! DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMa

249 - Generating Demand with Niche Targeting Dec 19, 2023 00:46:11 Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small niche market a secret to success for a hotel?” Well, we’re about to answer that right now... DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

248 - 11 Outdated SEO Strategies That Will Kill Your Hotel’s Rankings Dec 4, 2023 00:43:51 Today we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're setting yourself up for failure, listen in to see what you should be doing. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

247 - 7 Ways to Double Your Hotel’s Conversion Rate Oct 24, 2023 00:51:38 Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

246 - How Hotels Should Be Using Social Media Oct 10, 2023 00:48:01 Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it easy for you with strategies for both paid and organic success. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

245 - 6 Simple Ways To Make GA4 Work Harder For Your Hotel Oct 3, 2023 00:52:40 Today we’re going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really, really serious about the switch from Universal Analytics to GA4 and we were all thrown into this new exciting world of analytics. We’ve got a full cast today with Alyssa, Jeremy, and Connor. DOWNLOAD THE 2023 LEISURE TRAVEL TRENDS STUDY: https://www.TravelBo

244 - Attracting The Next Generation of Hotel Guests Sep 19, 2023 00:39:39 Do you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that’s exactly what we’re covering in today's episode. Now let’s get this show started. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

243 - Your Guests Are Demanding A Loyalty Program, Here's Proof Aug 8, 2023 00:22:32 The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig into Expedia and VRBO's new One Key loyalty program, the 2023 travel study, and what you need to do to keep your guests loyal to you. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.c

242- 5 Things Leisure Travelers Want You To Know - New Travel Study Jul 25, 2023 00:22:59 What are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answer that question, directly from the new 2023 Leisure Travel Trends Study. DOWNLOAD THE FULL STUDY: https://www.TravelBoomMarketing.com/study SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

241 - Secret Hotel Strategies With Remington Hospitality Jul 6, 2023 00:57:51 What can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marketing for Remington Hospitality, Mauri Berry, to learn the secret strategies they use on their over 120 properties to inspire their team, drive revenue, create a great culture, and maximize performance. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.co

240 - Will These 5 Tech Trends Change Your Hotel's Future? Jun 27, 2023 00:26:05 These five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what your hotel needs to do to save time, improve efficiency, and wow your guests. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

239 - 11 Social Media Post Ideas for Hotels Jun 13, 2023 00:30:39 Social media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. These 11 tips will get your hotel on the right social footing. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

238 - Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong. May 30, 2023 00:33:51 In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for canceling existing booked stays and future reservations to make room for a large group of migrants. The PR and political backlash for the property has been extreme. We won't be going into the politics of the situation at all, but will focus on the right

237 - Everything A Hotelier Needs To Know About Google SERP Updates and Magi Release May 23, 2023 00:56:07 This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact hotel search. Tune in for what's in-store and what your hotel can do now to be ready for the big changes ahead. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

236 - Traveler Sentiment Insights: 4 Things Every Hotelier Needs To Do In 2023 May 9, 2023 00:21:27 Is your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment study is shining the light on what hoteliers need to know. In Today's episode we're covering four things every hotelier needs to do this year, to survive and thrive in the future. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

235 - 5 Tricks To Make Your Hotel Instagram-Worthy Apr 28, 2023 00:19:56 Today on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a little effort and a small budget that will have a big impact on your hotel's social engagement. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

234 - Key Insights from the Hunter Hotel Conference For The Independent Hotelier Apr 4, 2023 00:36:40 TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers and vacation rental managers improve their relationship with investors and tackle the key concerns of the hotel industry's financial backers. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

233 - SEO Essentials: Your Guide to the Top 5 Strategies for Hotel Victory in 2023 Mar 30, 2023 00:20:48 Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In this episode, we'll discuss five must-implement SEO strategies for hotels in 2023 that can transform vacancy to victory. These simple changes can result in massive improvements in bookings and revenue, and anyone can fully implement them. Tune in to lea

232 - How ChatGPT and AI Will Shake Hotel Marketing to the Core Feb 7, 2023 01:05:54 Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late November 2022 and the ramifications to marketers are well… profound. We’re going to dive into the ins and outs of what ChatGPT is and what we all need to know so hoteliers can adapt and make the most of this groundbreaking technology.

231 - 5 Simple & Free Tests To Optimize Your Hotel Website Jan 31, 2023 00:18:47 Welcome to episode 231 of the Hotel Marketing Podcast. In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can launch today (or tomorrow if you’re busy) and start seeing an improvement in your hotel’s online conversion rate. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

230 - The Headless Hotelier, Better Conversions Through Headless Web Development Jan 16, 2023 00:23:32 In today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for successful hoteliers moving into the future. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

229 - 5 Trends For Your Hotel's Email Marketing in 2023 Dec 27, 2022 00:20:24 The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relationships, generate new business and drive repeat business. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

228 - Watch Out For The ADA Ambulance Chasers! Dec 1, 2022 00:21:44 Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their website not being accessible to those with special needs. This can be very costly and very time-consuming, not to mention being very detrimental to your guests. Today on the podcast I am going to walk you through what we have seen, what you can do, and

227 - TravelBoom Short Fuze: Demand The Reporting Your Hotel Needs to Succeed Nov 8, 2022 00:16:35 In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAND. As we dig in you'll see why demanding these three items from your reporting team will lead to great success for your hotel or resort in the new year. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MO

226 - Three Questions That Will Make or Break Your Hotel’s Black Friday Success Oct 25, 2022 00:36:37 Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster year for hoteliers. In today’s episode of the Hotel Marketing Podcast, we are going to revisit an article from last year laying out the ideal hotel plan to maximize revenue from customers when they already have their wallets out for some of the best sa

225 - Stop Including OTAs in your Hotel’s OTA Strategy Sep 20, 2022 00:35:22 The premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expense of a direct booking. Today we will dig into one of our favorite topics, the OTAs… More specifically how you can leverage the OTAs to drive direct bookings over the long term. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTrave

224- TravelBoom Short Fuze: Hotel Budget Season Is About To Get A Shake Up Sep 13, 2022 00:13:16 In today’s episode of the Hotel Marketing Podcast, we cover budget season. It’s already on everyone’s mind and most hoteliers have already started putting the figures together. However, if you’re simply regurgitating your 2021 or 2022 budget with a few updates, you’re going to be missing the mark. DOWNLOAD THE LATEST STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE

223- TravelBoom Short Fuze: It's The Economy Stupid Aug 23, 2022 00:15:17 Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. Today’s episode we cover James Carvelle’s famous quote, “It’s the economy stupid.” James was talking about the 1992 presidential election, but his words ring true for those in the travel space today. Here’s the situation. In our latest edition of

222 - Key Takeaways From The 2022 Leisure Travel Trends Study Aug 17, 2022 00:38:04 The new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to rising costs. Hoteliers should pay close attention and adjust their marketing strategies to attract the changing needs of today's travelers. DOWNLOAD THE STUDY: https://www.travelboommarketing.com/LeisureTravel SHOW NOTES AND MORE! https://www.Tr

221 - Three Ways To Save Your Existing Bookings Jul 26, 2022 00:54:16 Leisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs. In today's episode we cover three psychological strategies to save your hotel's bookings as well as several specific tactics you can put in place today. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

220 - TravelBoom Book Club - Building A StoryBrand Jun 28, 2022 01:12:46 Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Marketing Podcast. In this episode the cast shares the secrets from the book on how your hotel can create a compelling story to make your guest the hero of their vacation. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

219 - 5 Social Media Tips For Hotels + 3 Things to Always Avoid May 31, 2022 00:39:52 As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, concocting creative and engaging social content can seem exhausting. Well, fret no more. Our team of hotel marketing experts collaborated with some of our top hotel social media clients to compile a complete list of social media post ideas for hotels.

218 - Boost Your Hotel’s Local Ranking With These Five Tips May 17, 2022 00:48:29 Your local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests. We have a comprehensive article with the 12 things every hotel should do at https://www.travelboommarketing.com/blog/local-seo-for-hotels/ and today we are going to look at five of the items on the list. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podca

217 - New Study Reveals Traveler Concern Over Rising Prices May 3, 2022 00:42:09 Well, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding how rising prices are, and will continue, to impact leisure travel. The data is a little bit concerning and you'll want to take your time with this episode. The full research can be found at https://travelboommarketing.com/risingprices. SHOW NOTES

216 - Are Pesky Humans Getting In The Way Of The Travel Experience? Apr 12, 2022 00:52:00 Today on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you look at the surging growth of vacation rentals, where human contact is minimal, the answer is yes. However if you ask hotel guests, a friendly staff is one of the most valuable attributes of a property. SHOW NOTES AND MORE! https://www.TravelBoomMar

215 - Building a Hotel Digital Marketing Strategy From Ground Zero Apr 5, 2022 00:57:23 On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports, if you find yourself struggling or are just getting started, mastering the fundamentals is the key to winning. In the case of a hotel’s digital marketing strategy, the 1st thing you need to do is actually have one. Ground zero, starting with nothing

214 - Why Hotels Need A Great Creative Strategy Mar 8, 2022 00:46:07 In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It is critical to make sure the creative design and message you put forth matches your brand and is consistent across all your channels. We'll be diving deep into the creative process with our guest Nick McNeill, Interactive Director at the Brandon Age

213 - These Five Vacation Rental Secrets Can Transform Your Hotel’s Marketing Feb 15, 2022 00:59:19 In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Podcast. These are the two real women of vacation rentals and they’re here to teach me a thing or five about what hoteliers have been missing when it comes to travel marketing. We talk all the time about breaking down the silos between marketing and o

212 - The Year 2002 Called And Wants It’s Photos Back: How To Fix Your Hotel Photography Feb 1, 2022 00:39:39 Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to action, and a great rate strategy. Photography is also just like any other physical asset your property manages. From the alarm clocks in the room to the chairs in the conference center. From the staff uniforms to the linens. It all has a shelf-l

211 - Is the latest iOS update the death of Facebook marketing for hotels Jan 25, 2022 00:25:59 Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone users opting out of tracking, is going to cause some significant changes in how we market, and remarket. Facebook marketing is going to be impacted specifically. If you haven’t been running Facebook ads lately or experimenting for yourself, you may n

210 - Takeaways From Our Favorite Podcasts of 2021 Jan 4, 2022 00:41:56 Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the highlights SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

209 - TravelBoom’s 2022 Hotel Marketing Forecast Dec 21, 2021 00:37:34 2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 2022, and the specific things you need to do to make your hotel perform next year. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

208 - Expedia's 2022 Travel Report Dec 14, 2021 00:46:19 Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line findings of the study and looking at specific ways independent hoteliers can apply Expedia’s findings to drive more direct bookings. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

207 - How To Improve Hotel Website Conversion Rates Dec 7, 2021 00:48:04 Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed article written at https://www.travelboommarketing.com/blog/improving-conversion-rates-with-ab-testing/ To put it simply, A/B testing is comparing two versions of a single variable. On a hotel’s website there are countless variables that can be tested to imp

206 - Which CMS Is Right For Your Hotel Website? Nov 23, 2021 00:45:55 Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those bigger capital expenses many are planning on is a new website. Well, if that’s you, you’ve brought your ears to the right place since we’re going to be discussing how to choose the right CMS for your hotel website. SHOW NOTES AND MORE! https://www.Trave

205 - Does OTT Advertising Make Sense For Hotels? Nov 9, 2021 00:36:23 OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why. SHOW NOTES AND MO

204 - A Hoteliers Guide To Black Friday Sales Nov 2, 2021 00:40:31 n today's episode we are going to review the article, "The Definitive Guide To Black Friday For Hoteliers" and focus on the specific way hotels and resorts of all sizes can take advantage of the shopping momentum effect of Black Friday to drive bookings and set the stage for an aggressive rate management strategy in 2022. https://www.travelboommarketing.com/blog/the-definitive-guide-to-black-frid

203 -How You Can Create Kickass Content For Your Hotel’s Website Oct 19, 2021 00:54:53 Today on episode 203 of the Hotel Marketing Podcast we are going to dive into the 10 steps any hotelier can take to create kick ass content and ensure it ranks as highly as it can in the SERP. At least that’s what our potty-mouthed marketing specialist named the article that we’ll be covering today. You can enjoy the full length article at https://www.travelboommarketing.com/blog/create-kickass-

202 -Top 5 Hotel Operations Efforts That Support Marketing With Bruce Jordan Oct 12, 2021 00:50:33 In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan, of Hotel Guest Management and the host of YouTube's Hotel Guest Management Do's and Don'ts. Today we are covering the five ways operations and marketing can work together to align a hotel for success. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

201 - COVID-19 Traveler Sentiment Study - The Delta Variant Effect Oct 4, 2021 00:42:50 In this episode of the Hotel Marketing Podcast the team reviews some interesting in the 13th and 14th editions of the Covid-19 Traveler Sentiment Studies. Hint: age and and your communications make a BIG difference. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

200 - All Your Hospitality Questions Answered Sep 21, 2021 01:13:32 In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer recent listener questions. Join us on a trip down memory lane as well as the expert opinions on the most pressing issues for today’s hoteliers. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

199 - Don’t Let These Three Email Pitfalls Destroy Your Hotel’s Marketing Sep 7, 2021 01:03:08 Marketers are the worst when it comes to using an effective marketing tool in a smart way. And of all the tools at a marketers disposal, email is the one that gets the most abuse. Like the saying “There’s no such thing as a free lunch,” there’s no such thing as a free email. In today's episode we walk hoteliers though the three pitfalls of email marketing and what you can do to avoid certain do

198 - 8 Marketing Strategies For Hotels With High Occupancy Aug 24, 2021 00:45:22 Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going to dive into how hoteliers can make the most of great occupancy numbers to push their marketing efforts to the next level. Enjoy the full article at https://www.travelboommarketing.com/blog/marketing-strategies-for-hotels-with-high-occupancy/ and k

197 - Major Traveler Shifts Unveiled In Expedia’s Latest Traveler Value Index Aug 17, 2021 00:52:32 Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. We don't agree with everything Expedia has to say and today we will dig into what's real and what's conjecture. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/podcast

196 - 10 Reasons To Redesign Your Hotel’s Website Aug 3, 2021 00:40:46 Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of starting over can be exhausting. In today's episode we are going to show you why it may be time and why you MUST plan for redesigns if you expect to stay competitive in today's hotel world. SHOW NOTES AND MORE! https://www.TravelBoomMarketing.com/pod

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