WP Product Talk
WP Product Talk is a weekly podcast that interviews experienced WordPress product owners. Each episode explores strategies, tips, and firsthand experiences in running successful WordPress product businesses. Guests share their failures and successes to provide practical insights for others in the WordPress ecosystem.
Episodes
Pricing for Growth: How to Charge More and Grow Faster
Pricing is one of the biggest growth levers for a WordPress product business, yet it’s easy to get wrong. Price too low and you leave revenue on the table or attract customers who aren’t a great fit; price too high and you may limit the market you can reach. Jason Cohen, founder of WP Engine, returns to WP Product Talk with co-hosts Zack Katz and Katie Keith to explore how product businesses can u
Building an Influencer Marketing Strategy for Tech Products
Influencer marketing can be powerful for tech products, but the playbook isn’t quite the same as it is for fashion, lifestyle, or consumer brands. On September 30 at noon Eastern, Britt Celata of Automattic joins WP Product Talk with co-hosts Katie Keith and Matt Cromwell to take us behind the scenes of building an influencer marketing program for a tech product, using WordPress.com’s “Stories Wor
SPECIAL EPISODE: Why Products Grow (Part 2)
What does it actually take for a WordPress product company to grow year over year? In this special WP Product Talk panel, we’ll bring together product businesses that are successfully growing to unpack what’s working, what’s changed, and which strategies are driving their results.
Rather than relying on generic advice, this conversation is grounded directly in real data from our recent Product
SPECIAL EPISODE: Why Products Grow (PART 1)
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating into more sales. So what is working? In this special episode of WP Product Talk, Matt Cromwell, Katie Keith, Zack Katz, and Ian Misner dig into the
Oops! How to (Accidentally) Become a Plugin Developer
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture into plugin development 11 years ago to building multiple plugin businesses and eventually co-founding an international WordPress product company.
Building Better Product Sites for WordPress Plugins & Themes
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme?
On September 2 at noon Eastern, Imran Siddiq of Web Squadron joins WP Product Talk with co-hosts Matt Cromwell and Zack Katz to share his perspective on product
Strategy Before Software: What Organizations Should Clarify Before Building
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fail long before development begins. From unclear goals and undefined workflows to misunderstood user needs, Brad shares practical lessons from build
Building Beyond Expertise
Artificial intelligence is changing the role of software developers in ways that go far beyond code generation. On August 5, Katie Keith and Zack Katz welcome Ross Morsali to explore how AI research workflows are helping developers tackle problems that once seemed far outside their expertise, unlocking new opportunities for WordPress products and beyond.
Ross shares how AI-guided research helpe
What Agency Owners Need to Know Before Buying a Plugin
Most WordPress product founders start by building a plugin from scratch. Blake Whittle took a different path. As the owner of a WordPress agency managing hundreds of client sites, he acquired Infinite Uploads and Big File Uploads, inheriting an established product, an existing customer base, and a rapidly approaching Black Friday season. On July 29, Matt Cromwell and Ian Misner sit down with Blake
Monetizing a Free WordPress Plugin without Paywalling the Core
What happens when you challenge one of the most established business models in WordPress? On July 22, Matt Cromwell and Zack Katz sit down with Rémi Corson, founder of SEOPress and creator of Milo, to discuss a different approach to plugin monetization: keeping the core product completely free while generating revenue through payments infrastructure and optional add-ons.
After more than a decad
Data-Driven Product Decisions
Every WordPress product owner has opinions about what drives growth, but what if your analytics told a different story? On July 15, Zack Katz and Katie Keith welcome Derek Ashauer, founder of Conversion Bridge and Sunshine Photo Cart, to discuss how conversion tracking data shapes the decisions behind his products and marketing strategy.
Derek shares how he uses his own analytics tools to measu
The Point of No Return for WordPress Agencies
Are WordPress agencies approaching a point of no return? On July 8, Matt Cromwell and Ian Misner welcome Vito Peleg, founder of Atarim, to discuss the growing divide between agencies that are embracing AI and those struggling to keep pace. As automation reshapes how websites are built, managed, and maintained, agency owners face critical decisions that could determine whether they grow, adapt, or
Why Reliability Is the Ultimate Product Moat
WordPress is often dismissed as a tool for small websites, but behind thousands of successful agencies lies a growing ecosystem of mission-critical infrastructure. On this episode of WP Product Talk, Katie Keith and Ian Misner sit down with Aurelio Volle, co-founder of WP Umbrella, to explore how a fully bootstrapped company built an essential platform that agencies rely on every day for site mana
When Your Best Customers Don’t Know They Need You Yet
Most product marketing assumes customers are actively searching for a solution, but what happens when your ideal customers don't even realize a solution exists? On June 24th, Matt Cromwell and Zack Katz sit down with Alex Standiford to explore one of the toughest challenges in product marketing: helping potential customers recognize a problem before they begin looking for an answer.
In this dis
The Retention Gap: What WordPress Products Are Missing
Join us live on Wednesday, June 17, 2026, at noon Eastern for WP Product Talk as we welcome Gina Gindorf of Loya for an important conversation about why so many online stores struggle to turn first-time buyers into loyal customers. In "The Retention Gap: What WordPress Stores Are Missing," we'll explore practical lessons from real merchants and uncover what actually drives repeat purchases.
If
Site Troubleshooting with AI for WordPress
AI is rapidly changing how support and troubleshooting work—but how do you introduce it without losing trust? In this episode, Drew Wilde, Director of Product Management at GoDaddy, joins us to share how his team built an AI Troubleshooter inside managed hosting for WordPress. Together, we explore how AI can proactively detect, diagnose, and resolve issues like downtime, performance degradation, a
The State of E-Commerce and AI
AI is rapidly reshaping the e-commerce landscape, but what does that actually mean for store owners and product builders? In this episode, Bryce Adams, founder of Metorik, joins us to discuss the current state of e-commerce and how AI is changing everything from analytics and automation to customer experience and growth strategies.
Bryce shares what he’s seeing across thousands of stores, where
The State of Vibe-Coding a WordPress Website
What does vibe-coding look like for a WordPress website?
In this episode, Andy Peatling joins us to explore a new approach to building with AI using Miles, an AI Design Partner for WordPress. Miles acts as your AI design partner, helping you create a fully custom block-based design in minutes, then refine it collaboratively. No templates, no page builders, and no shortcuts—just fast, flexible
How to Run a Successful Launch Week
Curious how AI product teams are shipping faster and staying ahead? Join us for Lessons from Docsbot Week and Rapid AI Releases, where we unpack the power of Docsbot Week and what it teaches about modern AI product development. We’re joined by Josh Dailey, Chief Growth Officer at DocsBot.ai, to explore how rapid release cycles and build-in-public strategies are reshaping how products come to life.
Your Side Gig Can Make You or Break You
Running a product on the side sounds exciting, but it comes with real challenges. Our guest Yuri Gerasymov shares his 8-year journey of building and maintaining a product while working a full-time developer job and raising three kids. He will break down how to find ideas, how to get started, and what it takes to keep momentum without burning out.
Whether you're a web developer or agency owner c
EmDash: New Plugin Opportunity or Threat?
Matt "TK" Taylor, and Matt Kane from Cloudflare join WP Product Talk to discuss EmDash. Is it an opportunity for WordPress products to expand their reach, or a threat to our ecosystem?
In this special episode of WP Product Talk recorded live at PressConf in Tempe, Arizona, hosts Matt Cromwell and Zack Katz sit down with Matt "TK" Taylor and Matt Kane from Cloudflare to unpack the buzz around Em
Market Fit Matters More Than the Product When Moving From Services to SaaS
Moving from client services to SaaS sounds like a technical challenge—but what if the real hurdle is market fit? In this episode, Matt Schwartz, Founder of Checkview, shares how his biggest lessons weren’t about code, but about deeply understanding customers, shaping a roadmap, and questioning assumptions about where agencies truly find value. As he transitioned from services into product, Matt di
Streamlining Agencies from Fragmented and Disconnected Tools
Behind every “simple” website is a complex WordPress agency tech stack—often made up of 10 to 30 disconnected tools for hosting, security, backups, reporting, and more. In this episode, Emmanuel Khoury, Co-founder of WPStaq, pulls back the curtain on what’s really happening inside agencies and why fragmented systems lead to higher costs, slower delivery, stressed teams, and unhappy clients.
We’
Growth Marketing
Join us for an upcoming episode of WP Product Talk titled “All about Growth Marketing” with Stuart Brameld, founder of GrowthMethod, on March 18 at 6:00 PM CET. Matt Cromwell and Ian Misner will dig into what growth marketing for software products really looks like when you’re trying to build traction in a competitive market.
This conversation is built for WordPress product owners who want clea
Avoiding AI Failures by Using AI First Principles
Most teams are rushing to bolt AI onto existing workflows, but that often just scales the dysfunction faster. In this episode of WP Product Talk, we explore AI first principles with Anthony Franco, Executive Director and Founder of FirstStrategy.ai, and why operationalizing AI starts with rethinking the systems behind your business.
Join hosts Matt Cromwell and Zack Katz on March 11, 2026 at N
Shift from SEO to Founder-Led Marketing
For years, SEO was the default marketing playbook for WordPress plugin and product businesses. Build content, rank on Google, get traffic. It worked - until it didn't.
AI is changing how people search for information, and organic traffic that took years to build is starting to erode. If your marketing strategy is mostly built on SEO, that's a real problem. And doing more of the same isn't the
Lean Startup Tactics for WordPress Product Owners
In this episode of WP Product Talk, Ben Sibley, co-founder of Independent Analytics, joins Matt and Ian for an honest, tactical conversation about what it really takes to run and grow a profitable WordPress product business with just two people.
Ben shares why he intentionally rejected the “grow at all costs” startup mindset and instead built a lean, lifestyle-oriented company focused on creati
AI for Operations: Building Better Internal Systems Behind the Scenes
AI is everywhere right now, but most conversations stop at content, marketing, or features. This episode goes behind the scenes.
Michael Eisenwasser, Co-Founder of Rapyd Cloud, joins Katie Keith and Matt Cromwell for a show-and-tell style conversation about how each of them is using AI behind the scenes in their own businesses.
The focus is on real operational use, building and replacing i
Using AI to 4x Your Support Team
In today's WordPress product landscape, support can make or break your business. But growing queues and a commitment to providing a great experience, your teams are often juggling multiple top priorities.
In this episode of WP Product Talk, hosts Ian Misner and Zack Katz are joined by Ben Meredith to explore how AI can multiply your support team's impact without sacrificing the human touch. Dr
Turning UX Thinking into Better Products
In today’s WordPress product landscape, UX is no longer a nice-to-have. It is often the difference between a product people tolerate and one they genuinely want to use.
In this episode of WP Product Talk, hosts Katie Keith and Ian Misner are joined by Devin Walker, recently appointed Artistic Director of Jetpack, to dig into what UX-led product development really looks like in practice. Drawing
How WordPress Plugins can Leverage Core AI Technology
WordPress is moving fast on AI, and plugin builders need to keep up. On Jan 21 at 6pm UTC+1, WP Product Talk sits down with Jason Adams, Core AI Team Lead at Automattic, to unpack how plugins WordPress AI efforts are shaping what’s possible right now.
Jason joins Zack Katz and Matt Cromwell for a practical conversation on where core AI is headed, how plugin teams can build on it, and what to pa
Meeting Modern User Expectations in WordPress
Today's users expect speed, clarity, and polish by default. In this episode of WP Product Talk, we dig into Product User Expectations and what WordPress product owners need to stop ignoring if they want to stay relevant. Carl Alexander joins Paul Carter, CEO of BuiltFast, to talk honestly about where products fall short and how teams can raise the bar without burning out.
Join Matt Cromwell and
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
In this episode of WP Product Talk, hosts Zach Katz and Ian Meisner dive into the potential of MCP (Model Context Protocol) for WooCommerce product builders. Joined by Nik McLaughlin from SkyVerge, the discussion covers how MCP enables apps, tools, and AI models to communicate, its readiness for real-world use, and whether it's worth the investment.
This episode explores the technical intricaci
All About Product Positioning
Product positioning is one of those things everyone talks about, but very few get right, especially when a product’s value isn’t immediately obvious. In this episode of WP Product Talk, we’re going all in on what product positioning really means and how to make it work in the real world.
Nathan Tyler, founder of BlinkMetrics, joins co-hosts Matt Cromwell and Zack Katz to unpack how founders ca
Making WordPress Weird: Nick Hamze on Building for Fun in WordPress
Join us for Making WordPress Weird: Nick Hamze on Building for Fun in WordPress, as we explore what happens when you stop taking things so seriously and start creating just because it’s fun. Nick Hamze is known for his playful, unconventional approach to building and his relentless push to keep the creative spirit of WordPress alive. From his pro-Wapuu advocacy to his experiments with AI and offbe
Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo
Join us for Blocks, Boundaries, and Breakthroughs: Product Development in Modern Woo as we dive into the future of WooCommerce development with the brilliant Kathy Darling, known for her deep expertise in building powerful Woo extensions. We’ll explore how Woo’s shift toward blocks is shaping product strategy and what today’s builders need to understand to stay ahead.
We’re going live today, D
The Unpopular Opinion: Why Non-Subscription Pricing Can Win
In a market where subscription pricing has become the default, choosing a one-off model can feel almost rebellious. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Rodolfo Melogli from Business Bloomer and Checkout Summit to examine why he has doubled down on low-cost, single-payment utility plugins instead of recurring reven
How WooCommerce MCP Unlocks the Next Wave of Product Innovation
WooCommerce is promoting the Model Context Protocol (MCP) as a new way for apps, tools, and AI models to communicate.
For WooCommerce product builders, that promise is compelling: AI-powered workflows, merchant-aware extensions, and deeper, more meaningful integrations between WooCommerce and AI systems. But it also raises some hard, practical questions:
Is MCP ready for real-worl
Built on Borrowed Ground: Lessons from Add-On Creators
Hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Melissa Love from thedesignspace.co, who builds and sells Kadence add-ons, to explore what it takes to succeed when your product relies on someone else’s platform.
We’ll unpack the realities of building an add-on business inside another company’s ecosystem – from navigating limitations and dependencies to building relat
Maximize Your WordPress Sales This Cyber Monday: Proven Strategies
It’s that time of year again—Black Friday and Cyber Monday are almost here, and WordPress product owners are gearing up for their biggest sales season. Join us for Black Friday Strategies for WordPress Products, a special episode where our co-hosts share proven tactics, lessons learned, and insider advice for running high-performing holiday promotions.
We’ll cover everything from pricing psych
Listening Without Overbuilding: The Art of Handling Feature Requests
As product founders, we LOVE when customers share ideas…but how do you decide which requests to act on and which to let go? In this episode, Robby McCullough and Justin Busa from Beaver Builder join us to talk about finding that balance between listening and overbuilding, how Beaver Builder approaches feedback, and why saying “no” can actually make your product better.
👉 Tune in to learn how to
AI in Support: What Works, What Doesn’t, and What’s Next
AI is changing how WordPress product teams handle customer support—but not every experiment delivers results. Join us for “AI in Support: What Works, What Doesn’t, and What’s Next” as Aaron Edwards, Founder of Docsbot, sits down with co-hosts Matt Cromwell and Zack Katz to share real lessons from building and deploying AI in WordPress support.
We’ll explore what AI does best today, where it st
The Prioritization Playbook: Lessons from Multi-Product Businesses
Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.
We’ll dive into:
✅ How to decide whe
Who Are You Building For? Enterprises, Agencies, or End Users
When you build a product, the first and most important question isn’t what features should we add? — it’s who are we building for?
In this episode of WP Product Talk, we’re joined by Robert Abela of Melapress to explore how your audience shapes every decision you make. From enterprises that demand security and compliance, to agencies that need scalability and flexibility, to end
Lifetime Deals: The Shortcut Every New Founder Dreams Of (But Few Survive)
Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush? Join us as Lesley Sim, fresh off launching her new product Event Koi, shares the behind-the-scenes of kicking off with a lifetime deal.
Co-hosts Katie Keith and Matt Cromwell will explore how lifetime sales shape product growth, customer f
AI Search is Here: How to Make Your Content Stand Out
In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit & TrustedLogin) are joined by James Baldacchino, Head of Strategy & SEO at Ellipsis, to dig into how AI is reshaping content strategy for WordPress products. James shares Ellipsis’ groundbreaking research into how products get chosen for inclusion in AI overviews, along with practical ways you c
SPECIAL GUEST: Matt Mullenweg on his vision of AI in tech and WordPress
We’re joined by WordPress Co-Founder Matt Mullenweg to explore his vision for how AI is reshaping the WordPress ecosystem. From the Core AI initiative to Elementor’s “Angie,” to the WP Ai builder and new AI-powered browsers, Matt has been vocal that this is one of the most exciting moments in WordPress history. We’ll dig into how plugin and theme developers can prepare, what Automattic is experime
Deep-Diving Into AI Automations
In this episode, Zack sits down with Jack Arturo, founder of Very Good Plugins and WP Fusion to dig into the real-world impact of AI automations. We go beyond theory and talk about:
How Jack is already using AI to streamline customer support and business operations
What’s working today in AI automation inside WordPress businesses
Where the biggest opportunities (and pitfalls) l
Stage-Based Pricing: The Secret to Profitable Product Growth
In this episode of WP Product Talk, hosts Amber Hinds and Kaite Keith sit down with Ionut Neagu, founder of Themeisle to dive deep into the art and strategy of pricing your product based on its stage in the market. We explore why pricing is one of the most powerful levers you have to increase profitability—and how it can double as a smart marketing strategy. Ionut shares real-world examples, inclu
The Current State of the Block Theme Market
The conversation was a comprehensive discussion about the current state and future of WordPress block themes, featuring industry experts Brian Gardner (founder of
StudioPress/Genesis) and Head of Community at WP Engine, Mike McAllister (creator of Ollie theme), and Matt Cromwell and Zack Katz as hosts.
The discussion explored how the WordPress theme market has evolved from legacy PHP-based the
How to Leverage the Customer Feedback Loop for Your Product’s Roadmap
In this episode of WP Product Talk, we’re joined by Elena Kartoshkina, Product Marketing Manager at Crocoblock, to explore one of the most powerful growth tools in a product business: the customer feedback loop.
Hosts Zack Katz and Amber Hinds will discuss with Elena how to capture feedback that matters, analyze it effectively, and translate it into features your customers will love.
Wheth
The Agency Advantage: Lessons from Shopify for WordPress Product Makers
Together with co-hosts Katie Keith and Matt Cromwell, they explore how WordPress product owners can adopt lessons from Shopify’s agency-first model to build premium, high-touch offerings without ballooning their support teams. If you're tired of chasing app store visibility and want to grow smarter, not just harder, this is the conversation you didn’t know you needed.
Let’s Talk Tooling: Building Your Product Business Infrastructure
Building a successful WordPress product isn’t just about writing great code; it’s about everything that happens behind the scenes. From customer support and email automation to licensing, analytics, and documentation, infrastructure decisions can make or break your business as it grows.
In this episode of WP Product Talk, hosts Matt Cromwell (StellarWP) and Zack Katz (GravityKit) are joined by
The Realities of Selling WordPress Products Internationally
Selling globally sounds like a dream for WordPress product owners—but doing it well requires more than flipping a currency switch. In this WP Product Talk episode, Katie Keith and Zack Katz welcomed Steve Jones of Equalize Digital to unpack the real-world complexities of building for international sales. From translations and tax compliance to accessibility and currency display, this grounded and
AI + WP – The Future of WordPress
Is WordPress ready for its AI pivot? On July 2 at noon ET, join “AI + WP – The Future of WordPress” as Matt Cromwell and Amber Hinds sit down with James LePage, Head of the Core AI team at WordPress.org. We’ll explore why “embrace AI or fade away” isn’t hype—it’s the new survival rule.
Expect candid insights on plugin-first AI, revenue models, and concrete first steps you can ship in 30 days. I
WordPress in 2025 (& How it Affects Product Builders)
Welcome to Season 7 of WP Product Talk! We’re kicking off with a powerful episode that explores the big question: Is WordPress dying, evolving, or thriving in 2025?
🎙️ About the Episode
In this landmark 99th episode, hosts Katie Keith and Zack Katz are joined by Noel Tock, partner at Human Made, to take a deep and wide-ranging look at where WordPress stands today. Fr
How to Decide: Diversify Your Product Line or Double-Down on Your Bread-Winner
Should You Expand or Double Down? Zack and Amber discuss making the hard call with guest Kevin Geary.
When your product is gaining traction, what’s the next move? Do you keep building on what’s working, or take a chance on something new? This week on WP Product Talk, guest Kevin Geary, founder of Digital Gravy, joins hosts Zack Katz and Amber Hinds to talk through one of the hardest choices pro
How to Balance Paying Yourself as a Founder While Still Investing in Your Growing Product Business
As a WordPress product founder, figuring out when—and how much—to pay yourself can be one of the trickiest financial decisions you’ll face. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Zack Katz (GravityKit) are joined by Chris Hinds, COO of Equalize Digital, for a candid discussion about the realities of founder compensation in a bootstrapped business.
We cover:
How to Create a Go to Market Strategy that Drives Sales on Day One
A solid go-to-market strategy can make or break your WordPress product’s success. Join us as we chat with Nathan Weller, Product Marketer at StellarWP, about crafting an effective strategy that aligns marketing, sales, and product development for maximum impact. Whether you’re launching your first product or refining your approach, this conversation will provide practical insights to help you succ
How to Choose a Business and Pricing Model for your Product
Join hosts Amber, Zack, and guest Ramesh Subramaniam of Retainful to discuss how to decide on a business and pricing model that works for your next WordPress product.
How to Develop your Product From Alpha to Launch
Bringing a WordPress product from alpha to launch is a journey filled with challenges, lessons, and strategic decisions. Join us on February 19 at Noon Eastern as we dive deep into this process with Jonathan Jernigan, author of Pie Calendar. We'll explore the critical steps of refining your idea, gathering feedback, and iterating toward a successful release.
Co-hosts Zack Katz and Matt Cromwell
How to Create a Logo for your Next WordPress Product
Designing a product logo is more than just picking a font or color palette—it’s a strategic move that can elevate or undermine your WordPress product’s identity. Joel Butler, Multimedia Designer at StellarWP, joins us to talk about why designing a product logo is crucial for brand success and what pitfalls to avoid.
Don’t miss this engaging conversation that will equip you with practical tips a
How to Fund your Next WordPress Product
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding strategies for developing a WordPress product. They explore bootstrapping, loans, investment options, and creative funding methods like pre-orders and crowdfunding. The conversation highlights the importance of understanding your financial situation, gr
How to Choose What Digital Product to Build
In this special episode of WP Product Talk, hosts Matt Cromwell, Amber Hinds, and Katie Keith kick off Seasons 6 and 7 by discussing how to choose the right digital product to build. They emphasize the importance of conducting thorough research, identifying gaps in the market, and leveraging insights gained from prior agency work or client requests. The conversation includes sharing personal exper
Pricing WordPress SaaS: Balancing Value and Growth
In this episode of WP Product Talk, hosts Katie Keith and Zack Katz discuss WordPress SaaS pricing strategies with guest Beka Rice. They explore how proper pricing is essential for maximizing revenue, particularly for SaaS products in the WordPress ecosystem. The discussion includes the importance of experimenting with different pricing models, customer feedback, and the differences between tradit
Are You A/B Testing for Maximum Conversions?
In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress. They discuss the importance of A/B testing for improving website conversions and share personal experiences and tips for maximizing testing effectiveness. Tom emphasizes the need for data-driven decisions when making changes to websites, offering insigh
From Zero to SEO Hero: Building Organic Growth for WordPress Products
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt Cromwell dive into the importance of SEO in today's AI-driven world, sharing insights on keyword research, content strategies, and ways to enhance visibility. The conversation emphasizes that even new WordPress product owners can achieve succe
The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
In this special episode of WP Product Talk titled "The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?", we gather all our co-hosts for a comprehensive discussion on the challenges facing freemium product owners in the WordPress plugin directory. As concerns about how wordpress.org is being governed grow, our co-hosts will delve into actionable strategies that free
Why Email Marketing Sucks and How to Make It Not Suck
In the upcoming episode of WP Product Talk titled "Why Email Marketing Sucks and How to Make It Not Suck," we welcome Adrian Tobey from Groundhogg. Adrian will share his candid insights on the common pitfalls of email marketing and provide practical solutions to improve engagement and effectiveness.
Co-hosts Zack Katz and Amber Hinds will guide the discussion, exploring innovative strategies t
How Your Business Can Thrive With Partnerships
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with Jason Coleman, both experienced WordPress product business owners who have successfully navigated the complex world of collaboration. They'll share their firsthand insights on how strategic partnerships can elevate your product, open new oppo
The Power of Personal Branding
In this episode, we explore the concept of personal branding and its significance for WordPress professionals. Our guest, Chris Lema, is synonymous with WordPress and Personal Branding. He will share practical strategies for building a strong personal brand that resonates with your audience, enhances your credibility, and drives your business forward.
Co-hosts Katie Keith and Matt Cromwell will
How Pre-Launch Marketing can help HYPE your Next Product Launch
Join us for the latest episode of WP Product Talk, "How to Create HYPE for Your Next Product Launch," with our guest, Kevin Geary. Kevin is launching a new offering right now called Etch, and his pre-launch tactics are really interesting and compelling. Kevin even self-proclaims this as "The Biggest WordPress Product Announcement of the Last 20 Years."
Co-hosts Katie Keith and Matt Cromwell wil
Is the WordPress Market Share Declining and What to do about it?
Join Matt Cromwell and Amber Hinds for a critical two-part discussion on WordPress market share position.
Part 1: WordPress Market Share Analysis
Joost de Valk (Yoast SEO, Emilia Capital) and Noel Tock (Human Made) examine the WordPress market share. Is it really declining? How do we measure it? We'll delve into factors such as changes in the overall market landscape, emerging competitors, a
Should you list your product in a marketplace?
Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In this episode, they explore the pros and cons of listing WordPress products on marketplaces. Vova shares his expertise on navigating the complex landscape of product sales, offering insights on when to go solo and when marketplace distributi
Marketing Problems? How to Reverse your Declining SEO
In this episode of WP Product Talk, we’re diving into an issue that more and more product owners have been struggling with over the past 9 months: how to tackle declines in your SEO.
It has been a volatile period for SEO, with seemingly-constant Google algorithm updates which have led to unpredictable ups and downs in many website owners' search rankings.
But all is not lost! Join co-hosts
Building Better Product Experiences in WordPress
Join co-hosts Matt Cromwell and Amber Hinds as they welcome Mike McAlister, founder of Four Eyes Studio and creator of the innovative Ollie theme for WordPress. In this episode, Mike shares insights on enhancing product experiences within the WordPress ecosystem. Discover strategies for designing user-centric themes and plugins, and learn how Mike's approach with Ollie is pushing the boundaries of
What’s the Deal with Web Apps?
If you have a WordPress product, there’s no reason to think beyond plugins, right?
Not so fast. In today’s world, where website owners increasingly demand more from their sites and stretch the boundaries of what can be done within WordPress, you should think outside the plugin and theme box, too. Would your product benefit from a companion web or mobile app? Should your plugin not be a plugin a
How to Expand your WordPress Business with Affiliate Marketing
Join us for a forthcoming episode of WP Product Talk titled "How to Expand Your Reach with Affiliate Marketing," featuring Alex Standiford, founder of Siren Affiliates. Alex brings his extensive experience in affiliate marketing strategies that can significantly expand the reach and impact of your WordPress product.
Throughout the episode, co-hosts Katie Keith and Amber Hinds will explore with
The Unique Challenges of Marketing to the WordPress Audience
In this episode of WP Product Talk, we're joined by Rytis Lauris, co-founder and CEO of Omnisend. Rytis, an expert in e-commerce marketing automation, will share his insights on the unique challenges and strategies for marketing to the WordPress audience.
The conversation, with co-hosts Matt Cromwell and Zack Katz, will explore the nuances of engaging with the WordPress community, the importanc
Special Episode with Matt Mullenweg: “What Would Matt Do?”
In this extra special episode of WP Product Talk, we're joined by the one and only Matt Mullenweg - Founder and CEO of Automattic.
As the paramount WordPress product owner, Matt has a huge amount of experience of building successful WordPress products. In this episode, co-hosts Matt Cromwell and Katie Keith ask the question "What would Matt do?" when it comes to product development, customer ex
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