Better Advertising with BTR Media
Better Advertising with BTR Media is a podcast for Amazon sellers and the ecommerce community, sharing strategies to optimize and scale online brands. The show covers advertising platforms such as Amazon PPC, Amazon DSP, Walmart Connect, Instacart, and Target. Hosts Justin Nuckols and Destaney Wishon discuss tactics with other advertisers, online sellers, and brands succeeding in their categories on Amazon.
Episodes
What Vital Proteins Gets Right About Influence
Mike Sommers has spent his career building brands that show up in culture in ways that actually stick. From spending eight years reaching endurance athletes at the point of sweat for Nuun, to activating at the US Open for Vital Proteins six weeks after signing the contract, he has figured out something most brand marketers are still trying to solve. You do not have to reach everyone to build a bra
How Sourmilk Built a Yogurt Brand Worth Talking About
Elan Halpern did not set out to start a yogurt company. She set out to fix her gut. What started as making small batches at home turned into 50 customer interviews, yogurt drops with personal phone numbers handed out at the door, and eventually a Midwest launch into 70 Fresh Thyme stores less than a year after hitting their first grocery shelf.She joined Destaney to talk about building iteratively
You Are Reading the Wrong Scorecard
David Khoshpasand has spent years at Hasbro figuring out why retail media keeps getting blamed for things that are not its fault. The answer almost always comes back to the same problem. Brands are using the wrong scorecard.In this episode he and Destaney get into why total OPS is a terrible way to measure retail media effectiveness, why a high ROAS and a low ROI can exist at the exact same time,
AI Is the New Word of Mouth
Christian Campisi taught himself Amazon advertising by sitting in on US account calls while doing his accounting job at Pink Stork. Two years later he was launching the brand into 4,600 Walmart stores. He recently joined Wedderspoon, the leading Manuka honey brand, to do it all over again.In this episode he and Destaney get into why brands that start with the tool instead of the problem almost alw
How Soom Foods Built a Brand Before Anyone Knew What Tahini Was
Amy Zitelman co-founded Soom Foods in 2013 with no branding experience, no marketing budget, and a product most Americans had never heard of. She built the brand by selling to chefs, showing up at farmer's markets, and collecting feedback for eight years before she felt ready to scale to consumer channels.She joined Destaney to talk about the flywheel effect between food service and Amazon, why if
What AI Gets Wrong About Your Catalog
Nick and Destaney get into how to think about budget allocation across a catalog when every SKU has a different role, why a one dollar ROAS on a specific product might actually be the right call, and why brands that are still optimizing purely for ACOS and ROAS are falling behind without even realizing it.They also get into why giving AI just spend and ROAS data without the right context is one of
Stop Chasing Viral. Start Building Real.
Cullen Gilchrist has spent 15 years watching food and beverage brands succeed and fail. As CEO of First Run, he has seen enough companies light money on fire chasing growth, distribution, and viral moments to know exactly where the pattern breaks down every single time.In this episode Cullen and Destaney get into why scaling never fixes a margin problem, why repeat purchases are the only metric th
The Context Problem: Why Most Brands Are Using AI Wrong
Dustin Wassner is BTR Media's VP of Technology and one of the most genuinely knowledgeable people in the space when it comes to the actual infrastructure behind retail media advertising. He is also the person Destaney calls when something sounds easy and needs someone to figure out if it actually is.In this episode they get into why MCPs are everywhere right now and what they actually do, why conn
3 Roles, 100 Brands, Here's What She Learned
Cherene Aubert went from agency operator to VP of Growth at Bobby to head of digital at Ilia Beauty, and then left her dream job to start Growth Capital. In this episode she breaks down the pattern recognition that comes from seeing a hundred plus brands up close, how to think about media budget distribution at every stage of growth, and why copying someone else's channel strategy is one of the mo
Nécessaire's Full Funnel Playbook
Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when high ROAS is actually a warning sign, and why winning on Amazon starts with winning off it first.They also get into AMC lookalike audiences, how Nécessaire uses Prime Video and Fire
Back to School Is Bigger Than You Think
62% of back to school shoppers have already started their journey before most brands have even adjusted their strategy. If that stat surprises you, this episode is worth your time.Destaney sits down with Gibby and Laura to break down everything brands need to know about back to school and back to campus right now. They cover the timing complexity, how regionalization affects when you should be spe
How to Filter the Noise in Retail Media
Destaney sits down with Ashlee Earl, BTR Media's customer success lead, who has sat in almost every seat the industry has to offer.They talk about how to filter through the noise when every product is suddenly claiming AI and every platform is launching something new, why the 80/20 rule is still the most underrated framework in retail media, and why AMC is no longer something you can treat as a re
AI Is Your Advisor, Not Your Decision Maker
Destaney sits down with BTR Media's newest product manager, Lucas Seeley, who started his career bartending at a Penn State hotel and ended up as an intern at Flywheel Digital before he turned 20. They talk about how he taught himself to build AI-powered tools before most people knew what an agent was, what he's already seeing inside Nexus that he wants to fix, and where he thinks AI should never
How Amazon Live Is Connecting Creators, Content, and Commerce
In this episode, Destaney sits down with Julie Haleluk from Amazon Live to talk about the rise of shoppable video, creator-led commerce, and how brands can use Amazon Live to build trust, create demand, and connect the dots across the customer journey. They discuss why video should be viewed as a full-funnel campaign amplifier, how AMC is making measurement stronger, and why brands that move fast
AI Won’t Replace Strategy
AI is changing retail media fast, but that does not mean strategy is going away.In this episode, Destaney is joined by Adam Mellott, Head of Service Delivery, Training, and Education at Better Media, to talk through how AI is reshaping internal training, Amazon Ads, and the way teams learn. They cover Adam’s experience at the Prosper Show AI Hackathon, the development of BTR University, and why AI
Future Beauty Brands Went From Declining to Double Digits
In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From cont
Stop Comparing RMNs Like They’re the Same
Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity.In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their media mix. They cover targeting differences, creative opportunities, auction models, data access, attribution windows, in-store attribution, and why me
Inside a $3M Amazon Launch
Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible.In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective Commerce Media Campaign at The Drum Awards this year.If you think Amazon is too saturated or too expensive to launch on, this episode challenges that.Co
CTV, Fire TV, and the Funnel You’re Missing
Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is limiting growth. He covers how to use existing search and DSP data to inform TV targeting, where brands go wrong with audience segmentation, and why cr
Duke Cannon Keeps It Simple
There’s never been more to do on Amazon. New ad formats, tools, and ways to reach customers. And somehow, that’s the problem. In this episode, Destaney and Josh Webb discuss what it really takes to grow on Amazon right now as a challenger brand. Not in theory, but in practice. If your Amazon strategy feels scattered, this will help you refocus.Connect with Destaney on Linkedin: linkedin.com/in/des
Brand Building Beyond ROAS Jail
In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.Connect with Isabella on Linkedin: linkedin.com/in/isabella-t
Why Duke Cannon Rebuilt Its Amazon Strategy
Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pric
How Brands Are Scaling with Amazon DSP Performance Plus
Amazon’s DSP has a reputation for being powerful but complicated.Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies.Connect with Justin on Linkedi
Track the Right KPIs for PPC Campaigns with Josh Justice from The LEGO Group
#006 - One of the ecommerce community's most active LinkedIn members, Josh Justice joins the show to chat topics from educating corporate boardrooms on full funnel Amazon advertising, to setting the right KPIs according to different campaign strategies, and more. As the Search Marketing Manager at the LEGO Group, one of the greatest toy companies in the world, Josh tells of the lessons he's learne
Lessons from Alicia Long on TikTok UGC Content & Launching New Ecomm Era
#025 - In this insightful conversation with Justin Nuckols and Alicia Long, we delve into Alicia's appearance on Shark Tank, her experience of launching her brand Nutr, and her new venture, New Ecomm Era - a community and course launched to teach organic ranking & top of funnel targeting - basically TikTok, UGC content, & influencer marketing.
Alicia also details the impact of Shark Tank
Sell in Smaller Arenas & Raise 'Visitor Value' with Matt Gallant
#018 - Matt Gallant's approach to product research, customer avatars, and harmonizing across your marketing has helped him & BiOptimizers dominate in their niche. Building a competitive brand takes winning smaller niches to build up to a bigger fight - to put it in Matt's boxing terms. Matt and Destaney dive into their favorite personality tests with recommendations for those looking to explor
How Sellers Can Prepare for Amazon Prime Day in 2024
#045: Are you preparing for Amazon Prime Day as a seller? Dive into this episode with co-host Destaney Wishon and Adam Vanbaale, where we're tackling all your Prime Day issues and questions. Adam speaks on essential strategies and insider tips from his experience that are key for brands looking to make the most out of this big day on Amazon. We uncover how Prime Day has evolved from just another s
Entrepreneur Erica Rankin Shares How To Grow A Successful Business With Community And Vulnerability
#022 - Erica Rankin is the founder and chief everything officer of Bro Dough: a better-for-you snack company that sells edible protein cookie dough which is plant-based, lower in sugar, and with added protein. Erica reflects on impulsiveness and willingness to take risks, which ultimately gave her the courage to take the plunge into entrepreneurship. Also hear Destaney and Erica share their advice
Special Edition Episode: unBoxed 2023 Keynote Speaker Interviews
#029 - In this special episode of Better Advertising with Better AMS things are about to get really exciting! Your hosts, Destaney Wishon and Justin Nuckols, will be chatting with the awesome Amazonians who brought us the latest cool tools from Amazon’s 2023 unBoxed keynotes. We’ve got Teresa, Ruslana, Kelly, and Jeff here to spill the beans and give us the inside scoop. We’re going to dive deep,
Artificial Intelligence: Tools & Strategies for Marketers
#043 (Part Three) - In the final episode of this series, host Justin Knuckles, Adam Mellott, and Brent Wees wrap up their discussion on the transformative power of AI in marketing, stemming from their AI Hackathon experience at the Prosper conference. They share insights into specific AI tools that can revolutionize marketing strategies, emphasizing their utility for beginners and veterans alike i
From Reflection to Vision: Better AMS's 2023 Wrap-Up & 2024 Forecast
#033 - In this episode, Justin and Destaney reflect on the past year of BetterAMS and discuss the challenges, growth, and opportunities they encountered. They highlight the significant milestones they achieved, such as team growth and the development of a strong company culture. They also discuss the challenges they faced, including defining their ideal client and saying no to certain brands. The
Is Retail Media Ready for AI Ads?
Ads inside AI are no longer hypothetical.In this episode, Destaney and Kiri Masters unpack what OpenAI’s ad announcements mean for retail media, discovery, and the future of advertising. From Amazon and Walmart to brands navigating uncertainty, this conversation explores why context may matter more than clicks in the next phase of retail media. Connect with Kiri on Linkedin: linkedin.com/in/kiri-m
How Rhino USA Scaled from Amazon to Walmart
What does it really take to go from Amazon success to physical retail shelves?In this episode, Destaney is joined by TJ Hyland, VP of Sales at Rhino USA, to break down Rhino’s journey from marketplace growth to nationwide Walmart distribution. They discuss why social media (especially TikTok) plays a critical role in driving in-store sales, how to think about omnichannel attribution, and the bigge
Creating Brand Personality & Consumer Trust
How does failing fast in e-commerce relate to doing laundry? Domenic DiSiena, VP of E-Commerce at Nestlé Health Science, joins Destaney in our latest episode to break this down and explain how Nestlé is mastering adaptability by encouraging teams to fail fast. He outlines how large companies like Nestlé can compete with smaller, agile brands by stimulating innovation and maintaining a strong brand
How We Structure Campaigns at Scale
In this episode, Destaney sits down with Adam Mellott, a key player at BTR Media who helps some of the most complex brands keep their ad accounts organized and running strong. Adam works closely with brands that have thousands of products, and he’s known for making sense of messy catalogs and turning them into a system and strategy that works.Throughout the episode you'll hear them cover how to cl
Merging Brand Marketing with Performance Analytics
Episode #070 - In this episode, Destaney is joined by Matt Zielinski, VP of Digital Strategy at H&H Group, to discuss how platforms such as Amazon and Walmart have shaped the evolution of the e-commerce landscape, and how to pair digital analytics with strategic planning to foster an engaging consumer experience. Matt also shares his journey from traditional brand marketing into the digital re
How Liquid Death Built Demand Everywhere
What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.They cover everything from the Ic
Measuring Marketing Incrementality and Budget Optimization: Michael Kaminsky, Founder of Recast
#032 - In this episode, Justin Nuckols interviews Michael Kaminsky, a data scientist and founder of Recast. They discuss the importance of measuring the incremental return on marketing spend and how marketing mix modeling can help brands optimize their budget allocation. Michael shares his insights on running experiments to determine the true incrementality of different marketing channels, as well
Earn More Than Impressions from Amazon's Social Media Tools with Emery Steinweg from Lovepop
#013 - We've all seen Amazon release features that look similar to social media & Instagram specifically. All things from running Amazon Lives to the incremental exposure from Amazon Posts, Emery Steinweg talks about how Lovepop uses new social features to engage with their shoppers in ways most sellers currently are not. Learn how strengthening this area of advertising can open a form of emai
From $3MM to $35MM - Scaling an E-commerce Brand with Bobby Reger and Alex Amos
#044 - This episode features a detailed discussion between Alex Amos, COO of BTR Media, and Bobby Reger, a marketing leader in the space. Hosted by Justin Nuckols, the episode introduces success stories around brands like Natural Dog Company, and their perspectives on current marketing strategies, especially in e-commerce. Bobby has a notable track record in leveraging modern marketing strategies
Welcome to Better Advertising with BetterAMS
#001 - Better Advertising with BetterAMS is a podcast for Amazon sellers & the e-commerce community to share strategies to optimize & scale online brands with Amazon PPC and Amazon DSP. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon. On the show, we chat topics from organically ranking produc
Creative Studio: AI, Video & What’s Ahead
Destaney joins Jay Richman (VP, Product & Technology) from the Amazon team covering how AI is reshaping creative, what’s changed with Creative Studio, and what’s coming next. This isn’t the same tool it was a year ago and the updates keep coming.Covered in this episode:Why video is the next big frontier for Amazon adsHow AI is making creative faster, cheaper, and more accessibleThe real reason
Retail Media is a Moving Target
Destaney sits down with Laura Pattison, BTR Media’s new VP of Retail Media, to break down what’s changing across Amazon, Walmart, TikTok Shop, and beyond and what it takes to build a retail media strategy that actually scales.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
How We Scale AMC, SQP, and Strategy
What does it actually take to scale AMC, operationalize SQP, and build a reporting stack that helps you make better decisions, not just gather more data?In this episode, Destaney sits down with Dustin Wassner, Head of Product at BTR, to unpack how he has turned some of the clean room chaos into category-level clarity.They cover:The truth behind AMC adoption (and why most brands still can’t access
Using AMC to See Beyond Just ROAS
Episode #057 - In this episode, Justin sits down with Austin and Dustin to cover Amazon Marketing Cloud (AMC) and how it’s reshaping the way us advertisers think about PPC and DSP strategies.They're covering everything from building smarter audiences to figuring out how top-funnel ads set the stage for conversions. Dustin also shares insights on running custom queries and how AMC makes it possible
Scaling Your Brand with API & Amazon Marketing Stream with Dustin Wassner
#005 - Talking with our BetterAMS technical genius, Dustin Wassner, on the Amazon API and its ability to scale advertising tasks such budget adjustments, rules-based bidding, keyword recommendations, & more. Dustin shares thoughts on where Amazon PPC could be headed as Amazon Marketing Stream now offers real-time data that provides insights on conversion rates and CPC's that we never had previ
The New B2B Placement Modifier
Episode #065 - Want to master the latest Amazon Ads update in the time it takes to make your morning coffee? In his first solo episode, Justin breaks down Amazon's new B2B targeting feature, emphasizing its potential benefits for brands with a significant B2B clientele. Brand owners can now identify what portion of their sales is driven by business buyers versus regular consumers with insights fro
How Chubbies Broke the ROAS Addiction
What do you do when your ROAS starts looking great, but your growth stalls?Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it’s time to shift from pure demand capture to true demand creation.In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS sta
Building a Stronger Brand with Omni-Channel Markets
#046 - In this episode, Justin Nuckols sits down with Gurmeet Matharu to chat the ever-changing world of e-commerce and discuss the strategies behind successful brand management in a digital marketplace. Focusing on the rise, evolution, and challenges of e-commerce, particularly during and after the COVID-19 pandemic, Gurmeet sheds light on the operational intricacies of managing a vast array of k
What’s Working (and Why) for Lacoste on Amazon
Scaling a big brand on Amazon doesn’t always come down to budget, especially when you're managing 13,000+ ASINs in a category like apparel. In this episode, Destaney and Cal Kildow break down what’s actually working for Lacoste right now, and how they’re making smart, strategic moves without overcomplicating it.In this episode:How we prioritized 13,000 ASINs with limited budgetThe role Sponsored B
How to Optimize Your Q4 Approach
Episode #054: In this episode of Better Advertising with BTR Media, host Justin Nuckols is joined by advertising specialist Nick Amos from the BTR team to chat on what it takes to succeed in Q4. With Black Friday, Cyber Monday, and the holiday rush approaching, many brands are scrambling to get their strategies in place—but are they doing it right?Nick shares his insights on how brands can optimiz
Inside the Retail Media Super Bowl
Amazon unBoxed 2025 delivered some of the biggest shifts we have seen in retail media. In this episode, Destaney and Gabi break down the announcements that matter most from Creative Studio updates to Rufus search behavior to the rise of natural language tools inside Ad Console. #amazonads #retailmedia #amazonadvertising #aiinmarketing #creative #unboxed #rmnews Connect with Destaney on Linkedin: l
Building Big Future Bets into your Team's KPIs with Hasbro's David Khoshpasand
#021 - David Khoshpasand comes from both the agency perspective having been at Tinuiti and more recently on the brand side at Hasbro. His expertise described as "developing business strategies for growth" is where we'll dive in today. We cover principles from Alchemy of Growth and Measure What Matters, and specifically how David uses these frameworks internally at Hasbro to drive group focus and m
The Right Retailer Isn't Always the Obvious One
After five years with BTR Media, COO Alex Amos appears on his first podcast episode! Jeff Cohen, Amazon Ads Tech Evangelist, credits Alex as the "silent assassin" behind BTR Media, recognizing his influential role in the company's growth. Alex and Destaney break down how geo-targeting works with Walmart's display ads and why it’s important to align audience targeting with business goals. Their con
Dissecting Amazon's Path to Purchase
Episode #071 - How can Amazon's path to purchase insights impact advertising strategies? Understanding customer behavior is pivotal for success, and in this episode, Justin and Austin break down all the details of Amazon's new path to purchase data module. They offer their expertise on how this essential data not only aids advertisers in comprehending multi-step conversion paths but elevates the v
2025 Offsite Recap
Episode #066 - How can remote companies maintain a vibrant company culture with team members spread all across the country? In this special episode, Adam Mellott joins Justin at our 2025 offsite in Jupiter, FL, to answer this question and break down how team-building, strategy sessions and culture development are all vital elements to BTR Media's success."Getting that buy-in, creating that trust,
Bringing Retail Strategy to the Digital Shelf
Episode #064 - What happens when brick-and-mortar strategies meet the digital shelf? In this episode, Destaney sits down with Serena Hopson from Nestlé Purina to unpack how traditional retail principles still hold power in an online-first setting — but only if they’re adapted, not copy-pasted. From the idea that search results are today’s planogram to the challenge of getting leadership buy-in for
How to Unlock AMC's Potential
Episode #067 - Are you maximizing the potential of Amazon Marketing Cloud (AMC)? In this episode, Justin is joined by our Head of Product, Dustin Wassner as they discuss the latest developments in AMC, emphasizing the implementation of AI-driven query creators and the broader rollout of AMC functionalities for Sponsored Products. They talk about the impact of these recent updates and share their i
2024 Highlights & 2025 Vision
Episode #063 - In their last episode of 2024, Destaney and Justin reflect on the company's evolution over the past year, highlighting the strides in Amazon advertising, the role of AI in creative development, and the importance of data analytics in shaping modern advertising strategies. How have company culture and value creation helped fuel the growth and transformation of BTR Media post-rebrandi
Scaling Content Creation with AI
Episode #061 - Destaney sits down with Carolyn, CMO of Pattern, to talk about how brands can use AI to scale their content and stay ahead in the fast-paced industry. From creating optimized listings to tailoring content for specific marketplaces like Amazon and Walmart, Carolyn shares insights into how Pattern’s Content Brief tool is helping brands turn trillions of data points into actionable rec
Using Ad Tech Without Getting Lost in the Details
Episode #058 - In this episode, Destaney sits down with BTR Media's tech guru, Dustin Wassner, fresh off his big win at the Amazon Developer Summit Hackathon! They cover all things advertising automation, from how Amazon Marketing Stream (AMS) goes beyond dayparting to the ways real-time budget updates keep managers in control.Dustin shares why sticking to the basics can beat the latest, shiniest
Live from House of Amazon: Why do the top minds in advertising choose Cannes Lions?
#048 - Join us in this special episode as we broadcast live from the House of Amazon at the one and only Cannes Lions festival. In this episode we are taking a deep dive with Amazon Ads Evangelist Jeff Cohen and Destaney Wishon as they unravel what's behind Cannes Lions. This convo is a great introduction to the unique value and strategic importance of Cannes Lions for industry leaders.Why Listen?
Creating The Ultimate AI Hackathon with Brent Wees
#041 (Part One) - In this episode of Better Advertising with BTR Media, Justin Nuckols talks about the AI immersive world and how it's changing the way we do business with special guests Brent Wees, RECC and Adam Mellott. They talk about approaches to the integration of AI into professional practice through the lens of their most recent experience: competing in an AI hackathon at the annual Prospe
Achieving Target ROAS on Amazon: A Full Funnel Approach
#036 - In this episode of "Better Advertising with Better Media," host, Justin Nuckols dives into the world of measuring Amazon advertising success, with an emphasis on optimizing for target ROAS. However, instead of a sole focus on ROAS, Justin talks about adopting a full-funnel advertising strategy as that breaks down your campaigns into five types: Awareness, Rank, Efficiency, Branded, and Auto
Future of Amazon Marketing Cloud (AMC) With Jack Lindberg & Destaney Wishon
#031 - In this episode of the Better Advertising with BetterAMS, host Destaney interviews Jack Lindberg, a LinkedIn influencer and technical expert in the Amazon space who serves as the Director of Analytics at The Mars Agency. Jack shares his journey from being an opera singer to becoming an expert in AMC. (no we are not kidding!) He emphasizes the importance of continuous learning and staying up
Navigating International Amazon Advertising: Insights from Gabriel Cáceros at BetterAMS
#026 - Gabriel Cáceros joins host Justin Nuckols to discuss the international side of ad management on Amazon. They focus on the differences between advertising on Amazon in the US and in countries like Mexico. Gabriel explains that Amazon Mexico is one of the fastest-growing marketplaces and highlights the unique advertising strategies and opportunities available in these international markets. H
Master the Creative Ad Types with Brenton Baderdeen
#017 - From our talk in late 2022, Brenton Baderdeen from P&P Imports joins us to reflect on Black Friday/Cyber Monday performance, how their brands structure & advertise across a seasonal catalog, and how they use CommerceIQ to efficiently scale their advertising and reporting. We get very specific on Amazon creative ad type recommendations, from how long your Sponsored Brand video should
Building a Viral Tik Tok Product with Michael Malinsky
#015 - Wonderskin is a great case study for their viral Tik Tok success, and Founder & CEO Michael Malinsky joins us to talk about how they built a brand with key advantages in the marketplace - it was fun to share & talk about with friends, and made you want to return to the brand to shop additional products. These edges helped their advertising efficiency in such a competitive category a
Keith Hamann on Why Your Amazon Listing Optimization Doesn't Matter
#010 - Keith Hamann is our guest today and joins with a wealth of knowledge in e-commerce marketplaces built over the past several years, even as an FBA owner himself at one time. Listen in for various Amazon marketing topics such as:
How to optimize based on price point
Segmenting your PPC budget & KPI's for Offensive & Defensive strategies
How we use DSP after big traffic days, like
Protect Tomorrow's Revenue & Stay in Stock with David Glick of Flexe
#009 - Supply chain has been a top concern for all sellers at some point in the last two years. David Glick, the Chief Technology Officer of Flexe, joins to talk about the omnichannel distribution & fulfillment offerings at Flexe, as well as his thoughts on the progress of the Walmart marketplace, and stories of his time developing logistics at Amazon in the early 2000's.
Follow David on Lin
Reaching Your Ideal Audience with Amazon DSP
Amazon DSP Series - Episode Two: Here's an inside look with Justin Nuckols and Adam Mellott from BTR Media as we deep dive into Audience Targeting and the powerful capabilities within Amazon's Demand-Side Platform (DSP). On this episode, we chat on all the ways one can target audiences within Amazon DSP, working on optimizing one's advertising strategy. Learn the importance of awareness versus rem
What's New In Amazon Marketing Cloud
Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible. A few things we cover:- Underst
Boosting Your Brand’s Organic Rank on Amazon
#040 - In this episode, Emery Robbins (Sr Account Director & Head of Partnerships) and Destaney Wishon (CEO & Co-Founder) unpack Amazon's advertising and its impact on your spot in the organic search lineup. They're laying it all out, using a real-deal case study to show how BTR Media's approach to picking just the right keywords can make all the difference in your campaigns. This episode
Amazon DSP KPI's & Measurement
Amazon DSP Series Episode #4 - In episode four of our Amazon DSP Series, Justin Nuckols and Adam Mellott are putting more focus on key performance indicators (KPIs) and measurement strategies for DSP specifically. They stress the importance of understanding what you want to achieve with DSP, whether it's building brand awareness or remarketing to existing customers. It's clear that while Return on
Four Pillars of Amazon: Creating Demand
In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.Focus of This Episode:Why brands willingly pay for premium CPCs and how to mai
Optimizing Your Amazon Ads with Data Insights
Episode #051 - In this episode of the Better Advertising with Better Media, Destaney sits down with Julian Fenn, an e-commerce expert with a deep background in Amazon strategy and data-driven decision-making. Julian shares his insights on the importance of setting clear success metrics and how data can be a powerful tool in driving growth. He highlights the challenges brands face when managing mul
Launching a Niche Amazon Brand
How do you successfully build a purpose-driven brand on Amazon? Meet Kate Bray: CEO and founder of REBRelief, a brand offering a specialized heating pad for period pain. Live from the Prosper Show, Destaney sits down with Kate to discuss how this product was born from a niche demand identified on Amazon, and her strategic use of Amazon's tools for brand discovery and audience engagement. They furt
Addressing Brands' Advertising Challenges & Agency Collaboration
#039 - In this episode, Justin Nuckols brings in Jess Jackson (Head of Client Success), who knows all about making clients happy. They get right into what's up with brands trying to stand out in a world where Amazon and Walmart pretty much run the show. They talk about what works for growing a brand today, and they'll let you in on some tips for finding your way through all the noise. Jess points
Amazon Advertising Tech Genius Dustin Wassner Discusses New Rollouts
#024 - BetterAMS' own Destaney & Dustin discuss the latest Amazon Advertising developments, including Amazon Marketing Cloud & Amazon Marketing Stream. Dustin shares his insights on the value of these tools and how brands can leverage them to improve their advertising campaigns. The conversation also covers the downsides of Amazon Marketing Stream and the importance of staying up-to-date o
Four Pillars of Amazon: Creative That Converts
In episode three of our mini-series, Destaney and Gabi welcome Dayexi Tomko to join them. In this episode, they're covering brand building and creative opportunities on Amazon and how the platform’s transformations have changed consumer interactions and brand storytelling. They discuss the critical shifts in Amazon’s creative landscape, including the growing importance of optimized main images, en
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