Home Podcasts In the Pit with Cody Schneider | Marketing | Growth | Startups
In the Pit with Cody Schneider | Marketing | Growth | Startups

In the Pit with Cody Schneider | Marketing | Growth | Startups

Cody Schneider 66 Episodes Sep 22, 2026

In the Pit shares what founders and marketers are seeing from the front lines. Host Cody Schneider offers personal brain dumps and conversations with business leaders to explore strategies and tactics for acquiring first customers, scaling growth, and building strong marketing organizations. The podcast focuses on practical, front-line insights for startups and growth marketing.

Episodes

Data Scraping for GTM Engineering: 100+ APIs to Give Claude Code Now
Data Scraping for GTM Engineering: 100+ APIs to Give Claude Code Now Sep 22, 2026 2019 Brought to you by https://www.graphed.com/Deploy AI Agents for Marketing + GTMIntroMost of the marketing data you want is public. It's just not exposed. Ad platforms show you what makes you spend more with them, and hide the rest.Adrian runs Scrape Creators, an API for public social data. He spent this episode listing almost 20 tools that get at the stuff platforms don't hand over — creat
This Guy is Sending 250,000 LinkedIn DMs a Month, Here's the Exact System
This Guy is Sending 250,000 LinkedIn DMs a Month, Here's the Exact System Sep 17, 2026 2974 Deploy AI agents for marketing - https://www.graphed.com/ Nick Abraham is breaking down the exact outbound system behind 250,000 LinkedIn DMs a month, including the numbers, infrastructure, and why LinkedIn is blowing cold email out of the water right now. He pulls back the curtain on the LinkedIn InMail arbitrage that most people have no idea exists, how he's stacking SalesNav licenses t
Skip Zapier, Go Straight to Code: GTM Engineering Explained from the Front Lines
Skip Zapier, Go Straight to Code: GTM Engineering Explained from the Front Lines Sep 8, 2026 2931 Deploy AI agents for marketing - https://www.graphed.com/GTM engineering is one of the fastest-growing roles in tech right now, but what does it actually involve, and why are companies scrambling to hire for it? In this episode, I sit down with Benyamin Holley, a GTM engineer who's worked at multiple startups including AirOps, to break down what this job really looks like day to day.We di
Why Memes Beat Rage Bait for Real Revenue Growth
Why Memes Beat Rage Bait for Real Revenue Growth Apr 14, 2026 3003 Your biggest advantage in marketing right now isn’t better ads. It’s understanding what actually makes people buy — and it’s probably not what your feed is telling you.Rage bait is everywhere. It gets views. It gets engagement. But it doesn’t build trust — and it definitely doesn’t drive real revenue in B2B.In this episode, we sit down with Jason Levin, co-founder of Memelord.com, to brea
You Should Only Focus on Increasing Branded Search Volume in 2026
You Should Only Focus on Increasing Branded Search Volume in 2026 Dec 29, 2025 216 Your “source of truth” for customer acquisition isn’t GA4. It’s what people tell you when they sign up — and right now, that story is changing fast.In this episode, we unpack a simple but brutally effective tactic: adding a required “How did you hear about us?” field to your signup form — and using that data to understand where real discovery is happening. The surprise? More and more B2B
Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions
Find All the Citations ChatGPT is Using to Answer Your Target Customer's Questions Dec 22, 2025 2629 If you’re not getting cited by ChatGPT, your “AI SEO” strategy isn’t working, no matter what your dashboards say. Most of it is observability theater: dashboards, charts, synthetic prompts — and zero actual placement.In this episode, we chat with Shawn Schneider, founder of Eldil AI, about what actually determines whether your company shows up in ChatGPT answers. The short answer: LLMs do
Ranking Your New Startup Domain for Your Brand Name
Ranking Your New Startup Domain for Your Brand Name Dec 11, 2025 419 Your brand doesn’t exist until it ranks on page one—and most founders have no idea how to make that happen.In this episode, we break down the exact playbook for getting a brand-new domain to show up in Google for your company name. After going through this process firsthand with Graphed.com, you’ll learn how to choose a rankable name, build the right backlinks, trigger branded search beha
Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products
Is vibe coding a bubble or skill Issue? Tactics to actually ship usable products Nov 20, 2025 2791 There’s a whole narrative right now that “vibe coding is a bubble” and all the MRR from AI-built apps isn’t real.In this episode, we chat with Jacob Klug, founder of the agency Creme, which specializes in building lovable MVPs on top of tools like Lovable and AI coding assistants. Jacob makes the case that most of the “AI apps are trash” discourse is really a skill issue, not a tool issue
AI Fanning Explained - what happens between user query and AI output and how to exploit it
AI Fanning Explained - what happens between user query and AI output and how to exploit it Nov 19, 2025 297 Brought to you by Graphed.com - https://www.graphed.com/Graphed is your AI agent for marketing analytics. Connect your data and get insights in minutes. Build dashboards, reports, and chat. Learn more at the link.https://www.graphed.com/When you hit send on ChatGPT, your garbage six-word query gets enriched while the AI simultaneously launches 80 parallel searches, scraping pages 1-3 on G
Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours
Dominate Page 1: How to Rank 5 Parasite SEO Properties in Hours Oct 22, 2025 3278 Think of page one as real estate—and claim as much of it as possible. Jesper Nissen breaks down modern parasite SEO: leveraging high-authority platforms (YouTube, Instagram, X/Twitter Articles, Perplexity/Qwen pages, etc.) to rank quickly for branded, local, and long-tail keywords. We cover indexing workflows, daisy-chain linking, exact-match domain plays, and the content + link velocity
You Can Get $0.80 CPM from TV Streaming Ads Right now
You Can Get $0.80 CPM from TV Streaming Ads Right now Oct 20, 2025 2382 Billboards at $0.75 CPM. Streaming TV you can actually measure. Tim Rowe breaks down how to blend OOH + CTV to drop blended CAC, spark geo-lift, and build “living-room” brand equity—without massive budgets.Streaming has turned TV into a performance channel you can buy, cap, and measure like digital—often at CPMs rivaling or beating social. Tim explains how their ad server + pixel connect
Local SEO: How to Dominate  Rankings in Just One Week
Local SEO: How to Dominate Rankings in Just One Week Oct 14, 2025 3099 Founders are ditching pure outbound for “community → product” funnels. Jacky Chou (Indexsy) breaks down a modern SaaS GTM: build audience, educate in a community, sell the tool that powers the play. We go deep on local SEO (map pack), YouTube as the highest-intent acquisition channel, Reddit/parasite SEO mechanics, and how LocalRank grows by educating & productizing services.GuestJack

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