Made To Imagine: The Social Entertainment Business Podcast
Made to Imagine is a podcast about the business of experiential entertainment, using mini golf and competitive socializing as a starting point. It explores theming, eatertainment, leisure attractions, and theme park design, construction, and operations. The show features insights from the creators and operators behind entertainment venues, focusing on the imagination that brings these experiences to life.
Episodes
EP 07: The Art of Staying Grassy | Guest: Jake Hoselton - Grass Clippings / Grass League
The conversation explores the evolution of the golf industry, focusing on innovative golf experiences and the cultural shift in golf formats. It delves into the unique features of Rolling Hills, the operations of day and night golf, and the establishment of Grass Clippings and Grass League as separate but complementary businesses. The conversation delves into the innovative franchise model of the
EP 06: Golf's Gone Mad | Guest: Rory Farr - Mad Swans
In this episode, Rory Farr, head of planning and development at Mad Swans, discusses the investment decisions, scaling a brand new business, the commercial logic behind premium mini golf, and what any operator in an industry needs to know before they commit to something similar. The conversation also covers the challenges of opening a leisure venue in the winter and the inclusivity at the heart of
EP 05: Diary of a Mini Golf Mogul | Guest: John Whitehead - Greenspan
John Whitehead shares his journey from owning a mini-golf business to becoming a lead project consultant at Greenspan Projects. He discusses the challenges, insights, and opportunities in the mini-golf and family entertainment industry, highlighting the importance of playability, venue design, and market trends.TakeawaysMini-golf business complexityImportance of playability and venue design
EP 04: Diversifying with Adventure Play | Guest: Matt Hill - Birdworld
The conversation covers the rebranding and revitalization of Birdworld, the decision to focus on play, sustainability considerations, revenue and return on investment, post-opening metrics, creating a complete experience, key performance indicators, future plans, and advice for similar venues.Chapters00:00 Introduction and Rebranding05:25 The Decision to Focus on Play13:48 Sustainability and Pract
EP 03: The Experience Economy in Golf | Guest: Matt Stark - Paradigm Golf Group
The conversation with Matt Stark, Vice President of Partnerships at the Paradigm Golf Group, delves into the innovative approach of creating community-centered golf venues, the integration of tech-infused entertainment and social experiences, and the importance of staff culture and customer experience. Matt shares insights on the evolution of golf venues, the impact of technology, and the signific
EP 02: Understanding Competitive Mini Golf | Guest: Pat Sheridan - American Mini Golf Alliance
In this episode we speak with Pat Sheridan, a veteran competitive mini golfer and passionate ambassador to the game, having founded the Amercian MiniGolf Alliance. We talk candidly about how mini golf buisness owners can get involved in the competitive sport and how they can cater to the hobbyists and serious players and foster those communities at their venue. We also touch on the rise of new sty
EP 01: Diversification with Adventure Golf | Guest: Ben Laing - Branston Golf & Country Club
The conversation with Ben Laing from Branston Golf and Country Club covers the history, evolution, and diversification of the country club, with a focus on the integration of Adventure Golf.Ben shares insights on the competitive market analysis, contractor selection, design challenges, operational performance, member reaction, seasonality, and future plans.Music: Endless - Cushy (via Epidemic Soun
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