
30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, offering hyper-actionable sales tactics from top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, and Northwestern Mutual. It cuts through fluffy mindset stories and sales academia to provide step-by-step breakdowns in prospecting, discovery, process, and leadership. Each episode is a supercharged 30 minutes hosted by Nick Cegelski, Armand Farrokh, and Mark Kosoglow.
Episodes

#616: How I Use LinkedIn Sales Navigator to Find Warm Leads (Crash Course)
Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine
Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course
Morgan Ingram breaks down how to use LinkedIn Sales Navigator to find warmer leads and book more meetings. Learn the filters, saved se

#615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame
Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass
Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course
Kade Hinkle breaks down a repeatable LinkedIn outbound system that turns cold prospects into warm conversations before you ever send the pitch.

#614: How to Use LinkedIn Sales Navigator for Lead Generation
Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine
Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course
Sam McKenna breaks down how to turn LinkedIn Sales Navigator into a system that continuously surfaces warm leads. Learn the alerts she

#613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame
Save your seat for the Social Selling Masterclass: https://www.30mpc.com/episodes/the-social-selling-masterclass
Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course
Samantha McKenna, CEO of #samsales consulting, joins Nick and Armand to share strategies to get to power through multithreading and speed up deal c

#612: Sales Kickoff Masterclass: The Ultimate Planning Guide
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong.
🎯 Build your kickoff around five goals instead of t

Introducing: The Warm Pipeline Machine (Social Selling Course)
Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine
Want the full social selling playbook? Pre-order the course and save $100 before Oct 19: https://30mpc.com/course/social-selling-course
We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with

#611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year.
🎯 Build your SKO theme around the business priority you want sellers remembering all year, not just the city or venue.⏱️

#610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.
🎯 Replace happy-customer panels with

#609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 90-day SDR ramp, and the incentives that actually keep reps motivated.
🏆 Hire

#608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholders, and activate your entire company to

#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot.
📈 Pick metrics you can move: Start with

#606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes.
⚡ Fix the energy first: Create buy-in, make tough personnel d

#605 - How to Build a Cleaner Sales Pipeline in the Age of AI | Stevie Case
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy.
Learn how to separate real pipeline from automated outreach “slop,” uncover what your best reps are d

#604 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whitespace across their accounts.
🎯 Create expansion pipeline

#603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neutralize blockers before they kill your d

#602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She shares how she segments accounts, researches Tier 1 prospects, leverages signals and

#601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Tara DiCristo-Schmitt breaks down the tactical sales leadership systems she uses to build predictable pipeline, coach reps, and create a culture of accountability. Learn how to inspect rep calendars, run better pipeline reviews, and catch performance problems before they hit quo

#600 - Prospect Says “We’re Doing This In-House” You’ll Say…
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to build trust, uncover the beliefs behind their decision, and guide them toward seei

#599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales performance, and build a stronger sales culture without micromanaging.
🎯 Fin

#598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Stop letting raw CRM data gather dust while you scramble to find high-intent prospects.
In this episode, Alex Murphy breaks down their exact playbook, including:
🧠 How to construct an AI "Intelligence Layer" using custom markdown documents ad CRM exports.
🎯 The step-by-step

#597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos.
Lindsay teaches us:
🎥 Send demo videos early. Stop hiding your product behind meetings.
⚡ Use async content to speed

#596 - This Cold Email Formula Gets +20% Replies (Exact Templates)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement
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Stop sending generic cold emails that rot in your prospect's spam folder.
In this episode, Sam McKenna breaks down their exact playbook, including:
✉️ Engineering "Show Me You Know Me" su

Introducing: The 30MPC Enablement Program
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement
Most sales training programs are an absolute waste of time.
A trainer shows up, sprays a bunch of theoretical nonsense telling you to "sell the value", and then disappears. 48 hours la

#595 - 6 Ways You're Killing Your Own Discovery Calls
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo.
In this episode, Jen Allen-Knuth breaks down her exact playbook, including:
📉 The 6 lethal discovery mistakes that make buyers lose respect for you—and how to fix them. 🎯

#594 - The Perfect Outbound Sequence: Scripts, Templates, Messaging
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most sellers burn great accounts by spamming the exact same pitch 14 times.
In this episode, Nick Cegelski and Armand Farrokh break down their exact playbook, including:
🔥The 10-to-14 touch multi-channel sequence that drives double-digit reply rates
🎯How to write 4-

#593 - EXACTLY How to Build an Unstoppable Sales Team in 60 days
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Burning through 20 meetings a week with zero revenue to show for it?
In this episode, Armand Farrokh breaks down their exact playbook, including:
🎯 How to define "The Slot" and purge low-intent deals from your pipeline.
🐉 The 3-Headed Hydra strategy to multi-thread directly

#592 - The Sales Process That Took Outreach From $0 To $250M
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most sales processes are completely backward because they track what the seller does, not how the buyer actually makes decisions.
In this episode, Mark Kosoglow breaks down their exact playbook, including:
🚀Shifting from traditional meeting-based stages to a 5-stage psycholo

#591 - $250M CRO Teaches: How to Master Sales Metrics
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Nobody ever shows first-time sales leaders how to actually know their numbers.
In this episode, Mark Kosoglow breaks down their exact playbook, including:
📉 How to isolate L1 lagging metrics like qualified pipeline and use L2 conversion rates to pinpoint exact process

#590 - The Complete Discovery Call Playbook (Build It From Scratch)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most reps trap themselves in the red sea of crappy discovery by stopping at basic operational problems that CFOs refuse to fund.
In this episode, Armand and Nick break down their exact playbook, including:
🚀 Flipping the script on your agenda using the Purpose, Plan, and Out

#589 - How to Build a World-Class SDR Team (Complete Playbook)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
We've all felt the heavy silence of a sales floor trying to find its rhythm.
Armand Farrokh breaks down his playbook to turn an underperforming SDR team into an outbound machine.
Armand’s playbook includes:
🚀 The "Between You, Me, and the Wall" tactic to win over individu

#588 - The Perfect 30 Day Onboarding Program
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most sales onboarding plans are slow, academic, and completely distract sellers from actually selling.
In this episode, Armand and Nick break down their exact playbook, including:
🚀 How to get reps into the game safely using simulated mocks and SMB discovery loops.
📚 The ex

The 30MPC Sales Summer Camp!
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
In the month of July you can expect:
🔥 Four weeks of free sales training across prospecting, discovery, leadership, and executive selling.
🎒 Step-by-step playbooks for sellers and leaders, straight from 30MPC Enablement.
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You're one step closer to President's Club!
⛺ S

#587 - Why Most Sales Teams Approach RFPs Wrong (Stop Wasting Time!) | Konnor Martin
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Stop surrendering your team's time and resources to blind RFPs that are already rigged for your competitors.
In this episode, Konnor Martin breaks down his exact playbook, including:
🎯 Hijacking the clarification period to ask deep discovery questions instead of just definin

#586 - Sales Masterclass: 40 Minutes to Go From Cold Call To Close
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Tired of prospects hanging up on your cold calls or ghosting after discovery?
In this episode, Nick breaks down their exact playbook, including:
☎️ The "Mr. Miyagi" method to flip objections by agreeing and selling the test drive.
🌳 How to use a Discovery Tree t

#585 - Conquering the end-of-deal chaos | 30MPC Hall of Fame
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0
📢 Declare your levers early. There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal.
🤝 Trade discounts for predictability. Explain upfront that there is tremend

#584 - Negotiation Masterclass: 32 Minutes of Proven Negotiation Tactics (B2B Sales)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Stop surrendering your commission to buyers demanding unearned discounts at the goal line.
In this episode, Todd Caponi breaks down his exact playbook, including:
🎯 Scrambling the buyer's leverage when they demand a massive 40% discount
🛡️ Defending your payment terms and c

#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0
THE 7 DEADLY NEGOTIATION SINS:
⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early
🏎️ Discounts speed things up. They actually stall deals by signaling hidden flexibility.

#582 - The Secret To Make Prospects Negotiate Against Themselves
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount.
In this episode, Todd Caponi breaks down:
🛑 Buyers respect through leveraging your “willingn

#581 - The Negotiation Playbook | 30MPC Hall of Fame
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0
Actionable Takeaways:
🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence.
👑 Lock down power. Don't talk numbers until you confirm they have the juice to actua

#580 - How To Become Dangerously Good At Negotiation
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
We've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms.
In this episode, Arman Farrokh breaks down his exact playbook, including:
🎯 Forcing a strict cost for e

#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
In this episode, you can takeaway:
🎯 Acknowledging your competitors’ strengths + highlight where your features match needs
🤖 Getting price out early, and use it to disqualify
👔 Keep negotiation simple by anchoring pricing and trading value for dollars
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You're one ste

#578 - Watch Me Cold Call For A Product I’ve Never Sold
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Getting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings.
In this episode you’ll learn:
🎯 How to force a 20% conversion rate and lock high-ICP meetings on the books.
🤖 How to maintain high intent

How to Win Deals Without Discounting Away Your Commission
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Todd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): https://hubs.li/Q04jryL50
And to celebrate, we’re sharing four weeks of free content drops, new resources, and tactical sessions to help you on your sales negotia

#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Your cold outreach reply rates are completely flatlining because of AI slop.
In this episode, Jason Bay breaks down how to:
🎯 Flip your sales funnel into a "martini glass" to go deep on fewer accounts.
🤖 Break through the AI noise by prioritizing messaging precision over mi

#576 (Trailer) - I Ranked 5 Cold Emails And Rewrote The Best One
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full episode here
Most reps fire off bloated cold emails that bury the lead and pitch features instead of attacking real business problems.
In this episode, Jason Bay breaks down:
👔 Shrunk intros and hyper-targeted problem statements that expose competitor flaws.
🎯 Diffe

#575 - How Parallel Dialing Makes You Better at Cold Calling | Suji Goetzke
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Stop burning your territory by blindly calling massive lists of leads.
In this episode, Suji breaks down their exact playbook, including:
🎯 Forcing your focus into tight, 100-person lists built around clear pain points
🤖 Scrambling for fast research in under 30 seconds usin

#574 - How To Be An ELITE Sales Leader (Copy This Playbook)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Sales is the only job where you can grind for 10 hours and still end the day feeling behind due to CRM chaos and internal fire drills.
In this episode, Mark Kosoglow breaks down his exact productivity playbook, including:
👔 The Executive Routine: How to structure your day fo

#573 - Use This Discovery Call Formula to Get More Demos Booked | Kevin Dorsey | 30MPC Hall of Fame
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Stop losing deals to "skeptical prospects" and lukewarm discovery calls. Master the art of the B2B sales conversation by aligning your tonality with your intent and asking the right questions to the right stakeholders.
In this video, Kevin Dorsey breaks down a high-impact sal

#572 - 9 Psychological Sales Tactics to Instantly Raise Your Status | Jeremy Miner
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Tired of begging for meetings and feeling like you have zero control over your buyer interactions? Jeremy Miner reveals how flipping your mindset to high intent and low attachment forces prospects to actually qualify themselves to you.
In this sales training breakdown, you will

#571 - How to Use AI to Identify the Perfect Time to Prospect | Brendan Short
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Your AI Email Guide: https://www.30mpc.com/course/cold-email-course
Most reps use the same signals and get ignored. Brendan Short shows how to find timing signals no one else can see and turn them into outbound that actually gets responses.
🎙️ ACTIONABLE TAKEAWAYS:
1. U

#570 - Cold Email Masterclass: Everything You Need To Book Meetings in 2026
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Your AI Email Guide: https://www.30mpc.com/course/cold-email-course
Jason Bay gives a cold email masterclass on what actually gets replies in a market where most reps are ignored.
Stop pitching your product and start with a specific company problem that creates urgency and s

#569 - How Leaders Can Clarify the Pitch, Stop Paraphrasing, and Actually Add Value | Allison Bouchard ft. Outreach
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Get more from Outreach x 30MPC
Cut the fluff and win executive buy-in faster by turning complex sales messaging into clear, high-impact ideas your buyer can understand in under three minutes.
🎙️ ACTIONABLE TAKEAWAYS:
Shrink your message until it hurts → Draft your con

#568 (Trailer) - Elite Sales Trainer Critiques BRUTAL Cold Call Objection Gauntlets
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full Video Here
Jason Bay breaks down 3 real cold calls and shows exactly where reps lose the meeting and how to fix it
Stop pitching your product. Start in the buyer’s world with problems they are measured on and stressed about
Handle objections by acknowledging emotion fi

#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS:
Grind → optimize → automate (GOAT framework): Manually run your entire outbound mo

#566 - 3 Brutal Sales Leadership Lessons (Avoid These Mistakes)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
The sales leadership lessons that changed how Mark Kosoglow leads and scales teams.
Mark Kosoglow shares 3 moments that reshaped how he coaches, manages, and hires.
Stop creating busywork. Protect rep selling time.
Use PIPs to coach, not to quietly fire.
Hire for traits, not

#565 - How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Kade Hinkle breaks down a repeatable LinkedIn outbound system that turns cold prospects into warm conversations before you ever send the pitch.
🎙️ ACTIONABLE TAKEAWAYS:
Use video follow-ups instead of long text: Short, personalized videos cut through inbox noise and make

#564 (Trailer) - I Cold Called For 60 Minutes (And Went Slightly Unhinged)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full video here
Alex Murphy cold calls for 60 straight minutes to see how many meetings he can book in real time.
No script no safety net just raw dials real objections and live pipeline building.
Watch how Alex turns cold calls into real conversations using sharp positioni

#563 - How to Build Reps Who Don’t Need You on Every Deal | Jason Miller ft. Unify
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Great sales leaders don’t solve problems, they build reps who can. Jason Miller breaks down how to drive focus, coach real skill gaps, and force critical thinking so your team performs without you in the room.
🎙️ ACTIONABLE TAKEAWAYS:
Use “poster vs post-it” to drive foc

#562 - Sales Leadership Masterclass: Win Every Deal In Your Pipeline
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Turn your most dreaded meeting into your biggest revenue weapon, this deal review framework drives cleaner data, sharper reps, and near-perfect forecast accuracy.
In this 30MPC Masterclass, Mark Kosoglow breaks down a repeatable, no-BS system for running deal reviews that actua

#561 - How to Coach Sales Reps Using “Based On What” Thinking | Cameron Shahabedin
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Turn reps into self-sufficient closers with structured call coaching, “based on what” thinking, and problem-solving leadership systems
🎙️ ACTIONABLE TAKEAWAYS:
Reinforce pillars everywhere, not just on callsBake core behaviors (like upfront contracts) into coaching, deck

#560 - Inside a $3.6M Sale: From 40-Person Demo to Brutal Negotiation
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
They almost got shut out of the deal, then closed $3.6M anyway.
Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, to running a 50-person demo, to surviving a brutal pricing negotiation that nea

#559 - Sell The Problem Before You Sell The Product | Keenan
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
The Perfect Outbound Sequence Template
Keenan (author of Gap Selling) breaks down a step-by-step framework for prospecting that actually gets responses, focused on leading with problems—not products. Learn how to create intrigue and interest in your outreach, diagnose real bu

#558 - The 5 Data-Backed Cold Call Scripts to Overcome Any Objection
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most sales reps try to memorize dozens of objection responses. That’s a mistake.
Just 5 objections make up roughly 74% of what you’ll hear on cold calls.
This episode breaks down those 5 objections and gives you simple, repeatable cold call scripts to handle each one witho

#557 - How to Run a Perfect Discovery Call (Start to Finish) | Jacob Fleisher
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
In this episode of 30 Minutes to President’s Club, Jacob Flesher (Head of Sales at Attention) breaks down a full discovery call framework from start to finish, including how to challenge prospects without killing rapport, uncover true priorities, and run consultative sales conve

#556 (Trailer) - I Taught A Standup Comedian To Cold Call (Real Dials)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full video HERE
What happens when you give a stand-up comedian a sales script and tell him to start cold calling?
Alex Murphy sits down with his brother Andrew (a comedian in Austin) and gives him a crash course in cold calling.
The goal: sell comedy show tickets… using

#555 - Discovery Masterclass: Everything You Need to Run a Perfect Discovery Call
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Learn more: https://www.30mpc.com/course/discovery-course
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ACTIONABLE TAKEAWAYS:
Structure Your Call in 3 Parts: Great discovery calls have three distinct chapters—(1) the first five minutes to establish credibility and set your PPO agenda (Purpose, Plan, Outcome), (2)

#554 (Trailer) - Don't Sell to Your Champion. Sell THROUGH Them. (2 Real Emails)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full video HERE'
The fastest way to reach the executive who can green-light your deal: write the email they’ll actually read.
Nate Nasralla breaks down two real examples of emails you can draft for your champion to forward directly to their boss.
Instead of selling to your

#553 - How to Run Discovery Without Obsessing Over Questions | Gal Aga ft. Aligned
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Most sellers obsess over asking the perfect discovery question. In this episode, Gal Aga breaks down why great discovery has nothing to do with memorized questions and everything to do with understanding the problem, finding the root cause, and guiding the buying process.
🎙️&

#552 - Live Cold Calling: Can This Grouchy Old CRO Even Book A Meeting?
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full video HERE
A seasoned CRO grabs the phone, goes undercover as “Bob Smith,” and makes live cold calls trying to book five connects as fast as possible. No script reading. No brand flex. Just real dials, real objections, and real pressure.
You’ll hear the exact opener tha

#551 - How to Ramp Sales Reps to President’s Club Faster | Marcus Chan
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
In this sales leadership masterclass, Marcus Chan breaks down a week-by-week ramp plan, real-play coaching system, and time management framework that turns new hires into consistent revenue producers fast.
🎙️ ACTIONABLE TAKEAWAYS:
Tee reps up instead of taking over

#550 - How Many Meetings Can I Book Off 6,474 Personalized Cold Emails?
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full Video HERE
We did the one thing you’re never supposed to do: We tried to blast our entire contact list of 224,000 people.
But instead of sending generic spam, we built a workflow in Clay to automate the deep research usually reserved for one-off emails. The goal? To fin

#549 - The World's Weirdest Sales Trainer Does Cold Call Objection Roleplay | Giulio Segantini
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Giulio Segantini is back and this time it’s pure objection-handling firepower.
If you sell anything over the phone, this is a tactical breakdown of how to handle “send me an email,” “we’re already working with someone,” “too expensive,” “not interested,” and every other cold ca

#548 - Executive Sales Masterclass: Close Big Deals At Power (Step-by-Step)
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Close Complex Enterprise Deals by Selling the Problem, Not the Product
Jen Allen-Knuth breaks down how to win executive deals by anchoring every conversation to a strategic objective and building urgency around cost of inaction.
Prospect into the C-suite with a 4-step structur

#547 - Running The Big Team Meeting: 7 Steps to Group Problem Consensus | Jen Allen-Knuth
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed b

#546 - Fixing the WORST Cold Call Pitches Known to Man
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Nick Cegelski breaks down why most cold call pitches fail—and how to fix them. Nick explains why generic value propositions packed with buzzwords like optimize, streamline, and AI-powered sound nice but mean nothing to buyers. Instead, he introduces the problem proposition frame

#545 - How to Build 11 High-Reply Prospecting Plays You Can Run Today | Prabhav Jain ft. 11x
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
AI isn’t replacing sales reps—it’s turning them into force multipliers. Prabhav Jain, CEO of 11x, breaks down how modern sales teams use AI-driven personalization, signal-based outreach, and smarter sequences to book more meetings while spending less time on manual prospecting.

#544 - Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the

#543 - How to Build a Deal Closing Machine With Screenshot References | Krysten Conner
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
How top sellers use customer proof to reduce risk, accelerate deals, and close with confidence featuring Krysten Conner’s real world framework for social proof, references, and late stage deal momentum.
🎙️ ACTIONABLE TAKEAWAYS:
Screenshots beat polished proof: Raw te

#542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Full YouTube Episode Here
Jen Allen-Knuth puts five real cold emails head-to-head to see which ones actually earn executive attention and which get instantly deleted. Watch as she breaks down subject lines, openers, tone, and CTA mistakes, crowns a single winning email, then

everything you could possibly need to close a 6–7 figure deal at power
Last week to pre-order! Save $100 on our new Social Selling course with Sam McKenna before October 19. Pre-order here →
Learn more: https://www.30mpc.com/newsletter/multi-threading-and-executive-selling-course-selling-to-the-c-suite
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