The Home Service Expert Podcast
The Home Service Expert Podcast is the leading show for home service entrepreneurs in plumbing, HVAC, and other trades. Host Tommy Mello, a $200 million business founder, interviews top entrepreneurs and industry experts to share marketing tools, scaling strategies, and insights. Past guests include leaders from HomeAdvisor and former COOs of multi-million dollar companies. The podcast aims to help listeners grow their home service businesses.
Episodes
How Tommy Mello Spends $5 Million A Month On Marketing And Tracks Every Dollar | Sara Nay
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Sara Nay is the CEO of Duct Tape Marketing and the author of Unchained. In this episode, Sara and Tommy break down why most contractors rent their marketing instead of owning it, which accounts your agency should never control, why referrals alone stall a home service company around $1 million, how to get found in AI search, and the t
How To Turn $15,000 Into $1.6 Million Without Adding Another Dollar | David Bach
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com David Bach is a ten-time New York Times bestselling author and the man behind The Automatic Millionaire. In this episode, David and Tommy break down why $3,000 a year saved from age 15 to 19 beats saving from 27 to 65, the one hour a day rule for retiring a millionaire, why a tech making $250,000 can still be broke, why owners should
How A Burned Out Owner Set Up His Company To Run 6 Months Without Him | Dan Kuschell
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Dan Kuschell grew up on welfare in Detroit, built a direct mail company to $1 million in its first year at 22, and now helps home service companies grow through Breakthrough3X. In this episode, Dan and Tommy break down the one message method, why "know, like and trust" is the wrong model, the five pillars Dan found across 5,000 compan
Charlie Munger Mailed This Author One Share And It Became $735,000
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Dr. Robert Cialdini wrote Influence, the book behind almost every sales training a home service tech has ever sat through. In his second visit with Tommy he goes past the seven principles into the smallest changes that move the biggest numbers: the two words a restaurant added to its booking call that cut no-shows 62%, the one questio
The Guy Behind Tommy Mello's Emails Only Sends 4 A Month For A Reason | Zac Garside
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Zac Garside spent eight years training CSRs before he noticed the most profitable channel in home service was the one nobody used: the customer list. Now his agency Send It runs email for some of the biggest contractors in the country, including A1. In this episode Zac and Tommy break down why contractors rebuy customers they already
The Best CSR, Dispatcher And Tech In The Company Was The Problem | Jim Leslie & Al Levi
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Revenue is everywhere in home service right now. Profit is not. Tommy sits down with his mentor Al Levi, author of The 7-Power Contractor, and Jim Leslie, president of Home Service Freedom, to break down why: the hiring excuse every contractor uses ("nobody wants to work") and the answer Jim gives back, what a lost tech really costs,
How a Home Service Owner's Cheapest Hire Is Now His Biggest Revenue Line
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Most home service owners hear virtual assistant and think someone to answer emails. Alyssa Shivers and Mia Juan of Ready Roles think bigger: five callers on $5.75 an hour brought one moving company almost $500,000 in paid estimates in a single month. In this episode they break down what owners get wrong about VAs, why a $3 an hour VA
The First KPI Every Home Service Owner Should Track (Not Revenue) |
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Derek Cornish got laid off, answered a job ad, and became the top salesman at a window company. Then he and his partner Lakota Tidd built Top Home Improvements from a garage to $20 million a year across three Michigan locations on door knocking and 300 events a year. In this episode Derek breaks down the sales system behind it: why cl
You Hit $5M, Then $10M. Why It Never Feels Like Enough (& What Actually Does)
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy Mello does $410 million a year and admits he is still chasing the next thing. Tal Ben-Shahar taught the most popular course in Harvard's history, built the world's first master's and PhD in happiness studies, and won Israel's national squash title at 16 only to feel nothing three hours later. Together they break down the arrival
The One Thing Nobody Can Take From Your Home Service Business | Jason Feifer
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Jason Feifer has run Entrepreneur Magazine for 10 years, and his message to owners is the opposite of what you'd expect: the title you hold is rented, press won't save you, and the only safe ground is something you own. He and Tommy get into being singular instead of interchangeable, the billionaire mentor he walked away from, why he
The Man Who Took Tesla From $2B To $20B Shares The Exact Formula | Jon McNeill
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Jon McNeill ran Tesla as president while revenue went from $2 billion to $20 billion in 30 months. In this episode he hands Tommy Mello the exact formula, The Algorithm: question every requirement, delete what the customer doesn't pay for, simplify, apply speed, and automate last. Then he runs it live on a real home service business,
Doing Whatever You Want, Is Keeping Your Business Small (Here's Why) | Mark C Winters
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy sits down with Mark C. Winters, co-author of Rocket Fuel and author of the new book Visionary, to name the seat most founders never see: the integrator. They get into why four visionaries exist for every one integrator, why founders who sell rarely last a year, the 2017 hire that set Tommy free, and the one question every owner
Own 15% Of Your Market Before You Even Think About A New One | Aaron & Zac
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy Mello sits down with two returning guests: Aaron Gaynor, founder of Eco Plumbers, Electricians, and HVAC Technicians, fresh off crossing $100 million and pacing $113M this year, and Zac Dearing, co-founder of Mantel, the AI-powered sales platform behind some of the sharpest shopping data in home services. No rehashed stories, ju
The "Day In Thirds" Schedule Burned-Out Owners Need To Steal | Danny Morel
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Danny Morel built a Southern California real estate machine he describes as $1B a year in sales with 400 agents, then answered no to happy, in love, and loving his work in the same breath. One night the questions he'd been avoiding caught up with him, and he walked away to teach entrepreneurs how to heal instead. He and Tommy Mello ge
America's Top Sales Trainer Breaks Down The Perfect Service Call | Jeremy Miner
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Can your techs close like a doctor prescribes? Jeremy Miner, founder of 7th Level and creator of NEPQ, the largest B2C sales training company in the world, joins Tommy Mello to break down why customers say "let me think it over" to salespeople but never to their doctor, the five tonalities that make prospects persuade themselves, how
She Predicted The AI Layoffs. Her Next Forecast Should Worry CEOs | Alexandra Levit
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Are the AI layoffs about to reverse? Workplace futurist Alexandra Levit joins Tommy Mello to break down blunt force automation: why CEOs who replaced their teams with AI are about to want them back, how every AI rollout quietly creates six new jobs, and what the 95% failure rate on AI investments means for business owners. They get in
She Watched A1 Go From One Bathroom To $200M | My Fiancé, Bre
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ For the first time in 700 episodes, Tommy hands the other mic to his fiancée, Bre. From interviewing to be his EA at A1 Garage to planning their January wedding, they cover how they met, the season of scaling that scared her most, living below your means, faith, family plans, and the honest answer to what building something big
Inside Pace Morby's $1.7 Million RV Park Deal (And Why Beginners Can't Copy It)
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Pace Morby went from bagging groceries and building 700 homes for hedge funds to controlling hundreds of properties without banks, credit, or his own money. In this one, he and Tommy trade playbooks: how seller financing actually works and why terms beat price, the capital gains conversation that gets retiring sellers to yes, the expi
He Beat Cancer And Says Most Owners Are Selling For The Wrong Reasons | Michael Werner
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Michael Werner has lived several business lifetimes: Goldman Sachs M&A, president of Werner Ladder at $500 million plus, the Gerber turnaround from $100 million to $700 million, and founder of HomeX, where he sold Schedule Engine to ServiceTitan for nine figures. Twenty years ago, doctors told him he had about four years left. In this
Jason Wild | Every "No" He Heard Was Worth $12 Million
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy sits down with Jason Wild, co-author of Genius at Scale (Harvard Business Review's lead title) and the innovation leader behind $6B+ in enterprise deals at IBM, Salesforce, and Microsoft. From child actor rejected 500 times to advising the world's biggest companies, Jason breaks down why you can copy products and poach talent, b
Lauren Kingsley | Meet the $5.1B Operator Home Service CEOs Keep Calling
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Most home service companies think they have a lead problem. Lauren Kingsley says they have a friction problem, and she has the receipts: $5.1 billion in revenue managed across multiple organizations, a call center scaled from 25 people to 800-plus, and the playbook she wrote for Renuity after telecom ran this exact consolidation a dec
Kevin O'Leary | Why the Busiest Home Service Owners Get the Least Done
🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Recorded live at the Freedom event — Kevin O'Leary sat down with Tommy minutes after walking off stage. Mr. Wonderful built and sold The Learning Company in one of the largest tech deals of all time, runs a portfolio of more than 50 companies, and spent years selling to Steve Jobs — who taught him the rule he still runs his life by: p
Why This 22-Year-Old Selling AI Just Warned Every Home Service Owner
🚀 FREEDOM 2026 Get your Tickets Today! https://mellomedia.s.gy/promo3-freedom2026 George Paladichuk built a million-dollar AI company at 22 — and he's the first person selling AI who will tell you NOT to hand it your phones. His platform, NaiL, sits behind 100+ franchise locations and catches nearly 1,000 calls a day for Superior Fence & Rail alone — recovering $2.5 million a month in revenue from
He Walked Away From 2 Shark Tank Offers (Sales 40x'd After)
🎟️ Join us at Freedom 2026 → https://mellomedia.s.gy/promo2-freedom2026 Kent Yoshimura walked away from two Shark Tank offers because they came in under the number he set before entering the tank — then became the only founder in show history to come back and close a deal, with KIND founder Daniel Lubetzky. The NeuroGum CEO breaks down the Ring doorbell playbook for selling home services, the 4 Es
Why 2 Employees Beat 6 (The $400K Hiring Math)
🎟️ Join us at Freedom 2026 → https://mellomedia.s.gy/promo2-freedom2026 Cameron Herold is back for round two — the man who scaled 1-800-GOT-JUNK from $2M to $106M in six years breaks down why two A-players beat six average hires, the exact matrix Jack Welch used to decide who stays, and the profit math that tells you whether you should even own a home service business. If you're stuck between $3
The Content Excuse Keeping Home Service Owners Invisible | Gary Vee
🚀 FREEDOM 2026 Get your Tickets Today! https://mellomedia.s.gy/promo-freedom2026 Tommy Mello sits down with Gary Vaynerchuk, founder of VaynerMedia and VaynerX, for a conversation every home service owner needs to hear. Gary breaks down how he transformed his dad's New Jersey liquor store into Wine Library, why he saw the internet coming in 1995, and what he looks for before investing in any compa
He Built Five Companies Then Admitted He Should Have Built One Better (LIVE)
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Adam Shampaine went from Capitol Hill to CEO of HomeFix, a $68 million home improvement company, and then built his own supply company, finance company, and window brand. In this episode, Tommy Mello and Adam break down how vertical integration creates a moat competitors can't copy, why company DNA decides which growth channe
Extraordinary People Waste Their Lives Waiting for Approval From People Who Never Notice Them
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Sahil Bloom spent seven years "winning" in private equity — while living 3,000 miles from his parents, drinking seven nights a week, and 50 lbs heavier than today. Then one sentence from a friend changed everything: "You're going to see your parents 15 more times before they die." In this episode, Tommy Mello sits down with the
He Went From a Window Tint Shop to a $400M Company (His One Hiring Rule)
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Dustin Sims went from running a window tint shop to VP of Operations at A1 Garage Door Service — a $400 million company — in under five years, promoted three times along the way. Tommy pulls back the curtain on how A1 actually runs: why serving the customer has to be the North Star, why incentives alone drive the wrong behavior
The Accountability System That Makes Poor Performance Impossible to Hide
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ More than half of private equity–backed CEOs don't make it through the hold period. Samantha Allison and Taavo Godtfersen studied the ones who 5X'd their companies instead — and wrote The 5X CEO. Tommy digs into the five disciplines behind those outcomes, the talent audit that finds the 8–20 roles creating 80% of your value, eq
The Operating System Behind America's Biggest Garage Door Company
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ A1 Garage Door is about to cross $410 million — and Garage Door Freedom exists to hand other owners the exact systems that got it there. GDF coach Jon Hartey breaks down the Freedom Framework, the KPIs that actually move a business, what the first 90 days look like, and the real member stories — including the owner who burned h
The Belief That Separates the People Who Win From Everyone Else | Evan Carmichael
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Evan Carmichael started with $300 a month, dead-ass broke, too afraid to tell anyone. He sold his company at 22, built a YouTube channel from nothing, and reached 4 million subscribers by helping entrepreneurs believe in themselves. But the most powerful thing he said in this conversation had nothing to do with YouTube: "We d
Your Hiring Strategy Is Setting You Up to Fail Before Day One | Mike Matalone
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Window Nation had 80% employee turnover. Within 6 months, Mike Matalone brought it down to 23% — without changing their sales process, marketing, or compensation. The only thing he changed was how they hired, onboarded, and developed their people. Mike is the founder of XP3 Talent Systems and the bestselling author of Hire, Tra
He Grew A Company To $220M | His Warning To Every Home Service Owner
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Chuck Thokey built sales teams that generated $220 million in revenue — and his first coaching client went from under $1 million to a $6 million net profit before being acquired by private equity. In this episode, Tommy sits down with the co-founder of Top Rep Sales Training to break down exactly why most sales teams are ei
What Every Contractor Brags About, That's Actually Proving Their Brand's Working Against Them
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Your brand is either quietly growing your business or quietly killing it. In this episode, KickCharge Creative President Terri Briggs reveals why the most expensive decision home service contractors make is waiting — and how the right brand transforms average tickets, conversion rates, employee retention, and company value from
The Smartest Home Service Owners in the Country Are All Doing This One Thing
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Jim Leslie is the CEO of Home Service Freedom and former CMO/CTO at A1 Garage Door — where he helped build the company to over $400 million. Today he breaks down exactly what's killing revenue inside most home service companies (hint: it's not your marketing), walks through real HSF member success stories with real numbers, and
Why Home Service Owners Lose Customers Before They Ever Pick Up the Phone
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Senja Spellman is a fractional CMO who has spent over a decade inside the marketing departments of companies like Tundra Land ($100M), Leaf Home, Bath Works, and Home Genius Exteriors. She took Bath Works from $12M to $25M in one year — now pacing $52M. Today she shares exactly how home service companies can build brand trust,
Why Most Remodelers Keep Paying for Demand They Could Be Creating for Free
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Tony Hoty filed bankruptcy at 29. Spent 10 years on the road training companies across the country because he had no choice. Then rebuilt to $10M+ in retail remodeling with Window Expo and Bath Expo. His message is simple: stop throwing money at digital ads and start building a system that creates demand. Tommy and Tony brea
He Lost His Company as a Minority Partner. Then Built It Back From Zero.
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Justin Feichter started Providence Roofing just over a year ago — after getting pushed out of his last company as a minority partner. In his first eight months he realized his pricing was completely wrong, rebuilt his systems on the fly, and crossed $1.2M in revenue. He's still in the field every day. This is a real-time look
Peter H Thomas (Century 21 Canada Founder) Losing $70 Million and Why He Never Panicked
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Peter Thomas built $8 billion in real estate — then lost $70 million when his silent partner went bankrupt. At 87 years old, he's sharp, happy, and still building. Tommy gets the real story: how Peter faced 18 creditors with nothing, negotiated every single one, and rebuilt from zero. The lesson? Your skill set and your network
The Sales Reframe That Changes How Every Technician Thinks About Their Job
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Joe Crisara has trained thousands of home service technicians — and the number one thing he hears is that they don't want to be called salespeople. In this episode, Joe breaks down why that resistance is costing your team money, your customers their options, and your business its potential. The fix isn't motivation. It's fini
The One Mindset Shift That Separates Good Operators From Great Ones
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ John Block didn't build Unity Partners by being the smartest guy in the room. He built it by making sure he never was. As the founder of one of the fastest-growing private equity firms in home services, John has a framework that most operators never hear — and it has nothing to do with hustle, willpower, or grinding harder th
The Real Reason Most People Never Start (It's Not Discipline)
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Dr. Benjamin Hardy is one of the world's leading organizational psychologists — PhD, bestselling author of 10X Is Easier Than 2X, and Dan Sullivan's writing partner. In this episode, Tommy sits down with Dr. Hardy to break down why you don't need to be ready to start, how your future self is already waiting for you to decide
The Leadership Skill That Gets More Valuable as AI Takes Over
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ The biggest myth in home service technology? That software solves problems. It doesn't. People do. Tommy sits down with Richard Kohberger — the go-to ServiceTitan expert and founder of Blue Collar Nerd — for one of the most honest conversations about technology, leadership, and what it actually takes to build a great home servi
The #1 Reason Home Service Companies Get Stuck Between $1M and $10M
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Most home service companies don't fail from a lack of opportunity — they fail because they lose focus. Tommy sits down with Yarin Gaon, a growth advisor who has mentored over 397 businesses through Chicago and SCORE and helped company after company break through the $1M–$10M plateau. Yarin's framework is built on one core id
Why the Wealthiest Investors, Nobody Talks About, Are All in This Industry
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ 💎 Top 5 Takes for this Episode! 1. People overestimate what they can do in one or two years — and massively underestimate what they can do in five to ten. Stick with the boring work. 2. Blue collar is the new rich. AI won't replace the trades. Private equity loves scalable home service. Most people couldn't name three floori
From Sales Rep to $28M: What Jordan White Learned Building Seek One Roofing
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ 💎 Top 5 Takes for this Episode! There are two types of business owners — those who build for cash flow, and those who build enterprise value to sell. Know which one you are before you start. More marketing never fixes a broken operation. Fix your booking rate, cancellation rate, and conversion rate first. Then scale spend.
AI Will Run Your Business Sooner Than You Think (Boris Valkov)
Learn more about Lace.ai here: https://lace.ai Boris Valkov is a seasoned software engineer and entrepreneur with a track record of building and scaling products at some of the world's most influential tech companies. He previously worked at Facebook and Slack, where he contributed to high-impact systems used by millions of users globally. He is the co-founder of Lace.ai, an AI-driven platform f
The Sales System That Took Him to $300M+ Revenue (David Peterson)
David Peterson is Senior Vice President of Sales at Annuity, a powerhouse in the home improvement industry. With over 15 years of experience, David has scaled multi-brand platforms to nearly 1,000 sales representatives and helped grow Mad City Windows from a regional player to a $300 million+ powerhouse before its acquisition. David is a proven expert in in-home selling, KPI-driven management, an
The Future of Blue-Collar is Tech, AI, Roofing, and Power (Josey Parks)
Josey Parks is a CEO, venture entrepreneur, and one of the most forward-thinking voices at the intersection of blue-collar industry and technology. As the founder of multiple companies spanning roofing, construction, and AI—including Total Home Roofing, RFX, Roofix, Think Unlimited, and Cognitive Contractor—Josey has built a reputation as a true category creator in the trades. A former Inc. 5000
How Top Entrepreneurs Rewire Their Thinking to Win (Shawn & Kaitlin Feurer)
Shawn and Kaitlin Feurer are the founders of Shawn Feurer Consulting, a mindset and performance coaching company based in Draper, Utah, helping business owners across the U.S. and Canada unlock higher levels of execution, leadership, and growth. Together, they've built a reputation for blending mindset mastery with real-world business strategy—helping entrepreneurs break through internal limitatio
The Highest ROI Marketing Tool for Home Service Businesses (Tim Hilcove)
Email tim@smartwrap.com to get your first wrap FREE! Tim Hilcove is the founder of SmartWrap, a Phoenix-based vehicle wrap and branding company he launched in 2009 alongside his father. Over the past 15+ years, Tim has helped businesses across the country transform their vehicles into high-performing marketing assets: combining design, messaging, and strategy to generate real, measurable growth.
Psychology Tricks That Got My Business to $500M (David Royce)
David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating across 30+ states and thousands of cities, with a team of over 6,000 employees. Recognized by Forbes, Fortune, Inc., Entrepreneur, and The Wall Street Journal, David is a recipient of
How to Scale and Exit Your Business (Brian Franco)
Brian Franco is a visionary entrepreneur, dealmaker, and private equity investor widely known as "The M&A Guy." He is the Founder and Managing Partner of Meritage Partners, where he has spent over two decades guiding founders, private equity groups, and strategic acquirers through transformative mergers and acquisitions—helping generate billions in successful exits. Brian is the author of Inevita
Inside LJW: 40+ Years of Advertising That Actually Works - Sam John
Learn more about LJW Advertising here: https://www.larryjohnwright.com/ Larry John Wright Advertising (LJW) is a full-service creative and media strategy firm based in Mesa, Arizona, helping growth-focused companies turn marketing into measurable revenue. Founded in 1982, LJW specializes in combining strategic media buying with strong creative execution—placing campaigns across television, radio,
How to Optimize Your SEO Strategy and Start Converting (Nate Fischer)
Nate Fischer is a technologist and the CTO of Local Optics, a digital marketing and SEO company focused on helping home service businesses dominate their local markets. With a background in software development and search engine optimization, Fischer has built his career at the intersection of data, automation, and performance-driven marketing. Throughout his work, Fischer has helped
How AI Is Closing Deals for Home Service Businesses with Chiirp (Ryan Fenn)
Ryan Fenn is an entrepreneur and the founder and CEO of Chiirp, a software company focused on helping home service businesses convert more leads into booked jobs. A lifelong entrepreneur, Fenn built his career from the ground up—starting with a windshield repair business he launched with just a few hundred dollars and scaling it into a multi-location operation. Through his early experience in sale
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)
Interested in a complimentary market scan or ads workshop from Valpak? Click here: http://asktommypodcast.com/Valpak In this episode of The Home Service Expert, Tommy sits down with Dan Harlacher from Valpak, a marketing expert with over 30 years of experience helping local businesses generate leads and grow through targeted direct mail and data-driven marketing strategies. While many marketers f
How ServiceTitan Took Over the Trades Industry (Ara Mahdessian)
In this episode, we sit down with Ara Mahdessian, co-founder and CEO of ServiceTitan, the software platform that revolutionized how home service businesses operate. Born out of the frustrations of running his family's plumbing business, Ara set out to build technology specifically designed for contractors. What started as a solution for small service companies has grown into a billion-dolla
Understand Your Company's Performance Metrics with These Tips (Brigham Dickinson)
Brigham Dickinson is the co-founder and president of Power Selling Pros, a company that helps home service businesses turn more incoming calls into booked jobs through world-class customer service and call-handling training. After years of studying top-performing service companies, Brigham developed proven systems that help CSRs and office teams deliver exceptional customer experiences that drive
The Art of Customer Service: Building a Culture-First Business with Rob Anderson
In this conversation, Rob Anderson shares his insights on the importance of company culture, customer service, and effective recruitment strategies in the home services industry. He emphasizes the need for businesses to focus on making customers happy and creating a positive work environment for employees. Rob discusses the significance of data-driven decisions, the impact of partnerships, and the
Marketing, Sales, Capacity Planning, and Scaling Home Services with Ismael Valdez
Tommy Mello hosts a Super Bowl day episode of The Home Service Expert with Ismael Valdez, founder of VE and NextGen (Anaheim), discussing how to scale home service businesses through disciplined marketing, sales process mastery, and operational execution. Ishmael explains how he would evaluate investing in a $20M company by first assessing the energy and leadership of the C-suite/upper management,
The Art of Differentiation in Marketing with Brian Sooy
In this conversation, Tommy Mello and Brian Sooy discuss the critical aspects of branding, marketing, and leadership in the home services industry. They explore the importance of clarity in branding, the need for differentiation in a competitive market, and the balance between branding and direct response marketing. Brian shares insights on creating memorable customer experiences, the role of stor
The Future of AI and Marketing with Benjy Uhl
In this conversation, Tommy Mello interviews Benjy, a data analytics expert, discussing the critical role of data in AI and marketing. They explore how businesses can leverage customer data for targeted marketing strategies, the importance of consistent marketing efforts, and the future implications of AI on the workforce. Benjy shares insights on understanding customer personas and the necessity
How Amazon's Customer Obsession Inspired a Home Service Revolution with Zac Dearing
In this episode, Tommy Mello interviews Zach Deering, co-founder of Mantle, an AI-powered sales platform for home services. They discuss the evolving landscape of home services, the importance of creating a shopping experience for homeowners, and how technology can enhance sales processes. Zach shares insights from his background at Amazon and McKinsey, emphasizing customer obsession and the need
Breaking Barriers in Home Services with Vince Nardo
In this conversation, Vince Nardo shares his extensive experience in the home services industry, discussing the challenges and strategies involved in breaking into new markets, the complexities of private equity, and the importance of grassroots marketing. He emphasizes the need for a strong company culture, effective marketing strategies, and team alignment to drive growth. Vince also reflects on
Breaking Limiting Beliefs: on Leadership, Sales, and Mindset Mastery with Grant Winstead
Grant Winstead is an expert in home service, renovations, leadership, coaching, and sales based in the Washington DC-Baltimore area. He is the CEO of Renovation Experts and operates as a transformational coach. With over 40 years of experience, Grant has built his multi-million dollar company from the ground up, starting as a door-to-door canvasser. Throughout the interview, Grant shares his perso
Unlocking Sales Potential Through Financing with Justin Hatcher
In this conversation, Tommy Mello interviews Justin Hatcher, an expert in sales and financing within the home improvement industry. They discuss the significant impact of financing on sales success, the importance of integrating financing into the sales process, and the challenges faced by private equity firms in the home improvement sector. Justin shares his journey from working in home improveme
From Turf to Triumph: A Leader's Journey with Dillion Georgian
In this conversation, Dillon Georgian shares his journey in the turf industry, emphasizing the importance of leadership, operational efficiency, and the balance between family and business. He discusses his transition from retail to distribution, the significance of equity incentives, and the need for a resilient mindset in entrepreneurship. Dylan also highlights the role of technology and systems
Unlocking the Secrets of Private Equity with Johnny Conklin
In this conversation, Tommy Mello interviews Johnny Conklin, founder and managing partner of 16 South Capital Partners. They discuss the importance of partnerships in business, the evolving landscape of private equity, and the role of founders in driving success. Johnny shares insights from his journey in private equity, emphasizing the need for authenticity, transparency, and a focus on non-econo
Building Wealth Through Private Equity in Home Services with Richard Lewis and Adam Hanover
In this conversation, Richard Lewis and Adam Hanover, founders of Redwood Services, discuss their unique approach to private equity in the home services industry. They emphasize the importance of partnerships, culture, and a long-term investment strategy that prioritizes the growth and success of local businesses. The discussion covers their backgrounds, the philosophy behind their 'build to hold'
Insights from a Marketing Veteran with Megan Beattie
In this conversation, Megan Beattie, a seasoned marketing consultant, shares her insights on the importance of execution in consulting, the role of leadership in empowering young professionals, and the necessity of effective sales techniques. She emphasizes the value of scripts, training, and ethical canvassing in sales, while also discussing the challenges of delegation and the impact of personal
Why Most Deals Fail with Shark Tank's Kevin O'Leary
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