What’s Treading with Tire Review
What’s Treading with Tire Review covers the latest trends, issues, and technology in the tire industry. It focuses on practical topics for tire dealers, including shop management practices and business challenges. Episodes feature industry insights and discussions relevant to dealers and automotive service professionals.
Episodes
Hankook’s Tennessee Truck Tire Expansion Is About to Get Much Bigger
Hankook Tire is expanding truck tire production at its Clarksville, Tennessee, manufacturing plant as the tiremaker looks to grow its presence with U.S. fleets, tire dealers and original equipment customers.We visited the Hankook Clarksville plant as International Motors presented Hankook with its Diamond Supplier Award, International’s highest supplier recognition. Hankook was one of only seven c
Continental TerrainContact A/T2: A First Look at the New All-Terrain Tire
The Continental TerrainContact A/T2 brings more aggressive tread, Three-Peak Mountain Snowflake certification and a 65,000-mile limited mileage warranty to Continental’s premium all-terrain tire lineup. But can a tougher-looking truck and SUV tire keep the quiet ride drivers want for their daily commute?That’s the question Tire Review’s David Sickels takes to Charlotte, North Carolina, for a launc
How One Technician (Easily) Changed Four Tires in Under 20 Minutes
A four-tire change in under 20 minutes usually requires more than one tech. Hunter Engineering’s "Speed Theory" demonstrates how one technician can accomplish it with two pieces of equipment – without busting their butt to work faster or harder.What is Speed Theory? It is a tire-service workflow that uses the autonomous functions of Hunter’s Revolution tire changer and Road Force WalkAway wheel ba
Can Milestar Tires Handle Moab? Let's Find Out
What happens when we decide to take on some of Moab's toughest slickrock on Milestar tires? Tire Review Publisher Bobbie Adams heads to Utah for the 2026 Milestar Ride & Drive Experience, taking Jeeps equipped with three Milestar Patagonia tires (the Patagonia M/T-02, Patagonia X/T and Patagonia A/T Pro) across Fins N’ Things and Hell’s Revenge – two trails filled with sand, steep climbs, narr
How Nexen Develops OE Tires Before the Vehicle Is Finished
An OE tire can begin taking shape two to three years before its intended vehicle even reaches the market. During that window, engineers developing Nexen OE tires work alongside automakers to translate a vehicle’s performance goals into measurable targets – from steering response and ride comfort to treadwear, rolling resistance, braking and grip.Aaron Neumann, head of the Nexen Tire America Techni
Can Giti Become the Next Big Tire Brand in America?
Giti Tire USA is making a major push into the U.S. market, and it has a clear message: Giti engineers and manufactures these tires in America, and it builds them for American roads.We visited Giti’s manufacturing and R&D facility in Richburg, South Carolina, to examine how the company plans to build trust with dealers and consumers. We break down the new Giti Tire USA lineup, including touring
The AI Mistake That's Costing Tire Shops Sales
In this episode of What’s Treading, we delve deep into one of the biggest questions facing tire dealers and auto repair shops right now: Where does AI for tire shops actually belong in the business?Clay Whitaker, founder of Auto Shop Agents, joins the show to explain why AI works best when it is used in low-risk, practical ways, instead of as a full replacement for the people who build trust with
Inside the Massive Tennessee Tire Plant Powering Hankook’s U.S. Growth
The Hankook Clarksville plant puts a lot of big tire industry talking points under one very large roof: domestic production, product availability, supply chain stability and proof-of-product testing.I visited Hankook’s Tennessee campus for a closer look at the company’s North American manufacturing strategy, including the Phase Two expansion that is expected to add another 4.5 million to 5 million
Why Road Gators Usually Aren’t Failed Retreads
Commercial tire retreading still carries a few stubborn myths, and Shaun Uys, Head of Replacement Commercial Tires at Continental Tire, says it's time to clear them up.In this episode of What's Treading, Uys explains why drivers see “road gators” on the highway. He says failed retreads usually do not cause them. He also explains why a properly managed retread process can match a new tire’s perform
Inside Big O Tires’ Push for Smart, Consistent Growth
At this year’s Big O Tires Convention & Trade Show in Louisville, Kentucky, Big O leadership and franchisees gathered to discuss the company’s growth, franchise strategy and long-term goals for the dealer network. The event featured more than 60 vendors and brought together franchisees from across Big O’s more than 470 locations.In this episode of What’s Treading, we speak with Big O Tires COO
The Exact Moment to Open a Second Tire Shop
During the K&M Tire Dealer Conference, David Sickels moderates a roundtable with three independent operators answering a critical question dealers face: when to expand a tire shop. The panel features Austin Miller of Tire Star (4 locations), Dan Rhonda of Ronda Auto Centers (2 locations, previously scaled higher), and John Wood of Warren Tire Service Center (15 locations).When to expand a tire
Inside Hankook’s TGL Marketing Strategy
The Hankook TGL partnership is about so much more than golf. At the TGL Finals inside the SoFi Center, designers center everything around performance. The simulator, the rotating green, the broadcast presentation – every part of the experience is structured to make performance visible and easy to understand.That’s exactly why Hankook wants its brand associated with this environment.What Makes TGL
Will Mickey Thompson’s Baja Belted II Tire Change How Trucks Get Built?
Some tires follow trends, while others bring one back. Mickey Thompson's Baja Belted II is bringing back classic style and design while updating its features and constructions to match the expectations of today's driver.In this episode of What's Treading, Mickey Thompson’s Senior Product Manager of Light Truck and Off-Road, Ben Anderson, walks through the return of the Baja Belted, a name that dat
Why Formula E Drivers Use Just One Tire for Both Wet and Dry
At the Formula E race in Miami, the Formula E EV tire plays a bigger role than most fans realize. Beneath the car, Hankook’s iON Race tire must handle extreme EV torque, heavy vehicle weight and changing track conditions – all with a single tire design.Unlike many racing series, Formula E teams don’t switch between slicks and rain tires. Engineers must design one tire that performs in both wet and
Can Point S Reach 500 Stores? Leadership Talks What’s Driving Growth
Three years ago, Point S set an ambitious goal: 500 stores in 50 states within five years. At its 2026 Annual Owners Meeting in Phoenix, AZ, leadership shared how close the group is to that goal, and what still stands in the way.In this episode of What’s Treading, Senior Editor Christian Hinton spoke with Point S leadership and dealers about distribution challenges, vendor partnerships, brand cons
3PMSF Drive Tires, All-Terrain Tires and More on the K&M Trade Show Floor
A 3-Peak Mountain Snowflake tire (3PMSF tire) is a tire that meets severe snow service requirements and carries the three-peak mountain snowflake symbol to indicate enhanced winter traction. At the K&M Tire Conference and Trade Show in Kansas City, that designation came up repeatedly as manufacturers discussed new products and category expansion across commercial and light truck segments.In th
Nexen N’Priz S and N’Fera Sport In-Depth Tire Review
This video reviews two new passenger tire launches from Nexen Tire, offering a detailed Nexen N’Priz S and N’Fera Sport review while also explaining how the company is using artificial intelligence in modern tire development.Nexen N'Priz S ReviewThe Nexen N’Priz S is a grand touring all-season tire designed for modern vehicles, including electric vehicles, hybrids, and internal-combustion vehicles
How the HawkEye Elite X Helps Tire Dealers Prepare for ADAS Growth
Today, we take you inside Hunter Engineering’s St. Louis headquarters for an in-depth look at the Hunter HawkEye Elite X, the company’s latest expandable alignment system designed to future-proof shops as ADAS work becomes unavoidable. Hunter’s Wheel Alignment Product Engineer, Alan Hagerty, joins Tire Review’s David Sickels to break down what the “X” really means for tire dealers: more storage, m
Testing Three Hankook Dynapro Tires Through the Great Smoky Mountains
What can real trail time in the Great Smoky Mountains reveal about where today’s light-truck tires truly fit? In this episode of What’s Treading, Tire Review heads to Pigeon Forge, Tennessee, for a hands-on ride and drive featuring three Hankook Tire Dynapro tires: the Dynapro AT2 Xtreme, Dynapro MT2, and Dynapro XT. We got the opportunity to test and compare how each tire handled on-road driv
Seven Conversations That Will Shape How Tire Dealers Win in 2026
This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voices – Bridgestone, Continental, Nokian Tyres, Double Coin, Atturo, Global Air Cylinder Wheels, and Schrader – and today's show brings together the strongest tire dealer insights from those interviews.Tire Review: www.tirereview.com
The Most Talked About SEMA New Tires and Shop Upgrades
The SEMA Show always offers a first look at the tools, tires, and technologies shaping the next year in the industry, and this year’s trip to Las Vegas delivered big for independent tire dealers. In this special What’s Treading episode, we walk the show floor to spotlight the products and innovations that matter most.Tire Review: www.tirereview.com
Hunter’s Road Force WalkAway Cuts Tire Bay Time by 44%
Shops want faster workflows, fewer bottlenecks, and equipment that keeps technicians moving. On this episode of What's Treading, we set out to learn how well the new Road Force WalkAway tire balancer supports those goals during a visit to Hunter Engineering’s headquarters. We wanted to see how much time a modern balancer can actually save and what that means for daily productivity inside a busy ti
Why Schrader Thinks Retrofit TPMS Could Be the Next Big Shop Upgrade
A growing number of vehicles on the road still lack tire pressure monitoring systems, and Schrader is hoping to change that with its new Aircheck BLE retrofit kit. In this episode of What’s Treading, David Sickels talks with Kelly Sadler, vice president and general manager for Sonata’s aftermarket business, about how the product works and what it means for both drivers and service shops.The Airche
Let's Review Sailun's Atrezzo SVA2, Terramax AT2, and Terramax RT Tires
Three tires, one incredible day at the track. At the scenic Burt Brothers Motorpark in Salt Lake City, we spent the day doing a good, old-fashioned Sailun tire test, putting three of Sailun Tire Americas’ newest products – the Atrezzo SVA2 ultra-high-performance all-season tire, the Terramax AT2 all-terrain tire, and Terramax RT rugged-terrain tire – through their paces across asphalt, gravel, and
Can the Cosmo Tires Gripit XT Handle the World’s Toughest Sand?
Cosmo Tires wanted to prove its newest extreme all-terrain tire, the Gripit XT, in a place that could push it to its limits. That’s how I ended up in Peru (home to one of the driest deserts in the world) with about 100 dealers, distributors, and Cosmo Tires team members. If you want to see what a tire can do on dunes as tall as mountains, there aren’t many better options.Loose sand and steep slope
Are Drive Tires Undervalued in Terms of Fleet ROI?
Today's the day that we put drive tire ROI front and center. On this episode of What's Treading, Valentino Faraone, Regional Vice President & New Product Development Manager at Double Coin, explains why fleets and dealers should give more attention to this tire position to boost the bottom line.Valentino notes that while steer and trailer tires often dominate purchasing decisions, drive tires
Kumho Tire’s Road Venture RT Blends On-Road Comfort with Off-Road Confidence
There’s something satisfying about hammering through a muddy trail and then cruising home comfortably on pavement. That’s exactly the kind of performance Kumho Tire targeted with the new Road Venture RT, its new rugged-terrain tire built for trucks and SUVs. The Road Venture RT sits between Kumho’s all-terrain and mud-terrain offerings, giving drivers weekday comfort and weekend capability.We hit
Maverick Pro Tire Changer Brings New Solutions to Old Shop Challenges
The Maverick Pro tire changer is Hunter Engineering’s latest leap forward in tire service technology, and we went hands-on at their St. Louis facility to see what sets it apart. Hunter’s David Henry and Engineer Alex Greenhill to walk through its design, features, and technician-focused improvements on this episode of What's Treading.The new pick-and-pull wheel lift saves labor and improves alignm
The Nokian Tyres Dayton Factory Secret to Setting Production Records in 2025
From its “From Tennessee, For America” production philosophy to this year's record-setting output, the Nokian Tyres Dayton Tire Factory in Tennessee is driving growth for the brand, its dealers, and drivers across North America. In this episode of What’s Treading with Tire Review, Nokian Tyres Senior Communications and Content Manager Wes Boling shares how the Dayton facility has become a cornerst
What Tire Dealers Should Know About Continental Tire Tread After 120 Years
When you look at a tire, the tread pattern seems like a given... but that wasn’t always the case. Over a century ago, tires were just smooth rubber. That changed in the early 1900s when Continental unveiled the first-ever hand-carved tread pattern at the Frankfurt Auto Show, a move that transformed how tires deliver traction, braking, and steering.To mark 120 years since that invention, we sat dow
Hankook’s iON HT Fills the Light-Truck EV Tire Gap
EVs aren’t just sedans anymore — they’re trucks. And those trucks need tires built for weight, torque, and traction. That’s where the new EV truck tire, the Hankook iON HT, comes in. We met up with Robert Nasca, Product & Marketing Training Manager at Hankook Tire, at the Electrify Expo in LA, where Hankook revealed the latest addition to their EV-specific iON lineup. Built from the ground up
Global Air Cylinder Wheels on Re-Inventing the Tire & Wheel
Dramatic innovations can sometimes be a tough sell in the tire and wheel industries. After all, how many times have you been told "No need to re-invent the wheel?" However, in this episode of What’s Treading, Harmen Van Kamp, CEO and co-founder of Global Air Cylinder Wheels, aims to challenge that mindset with a new alternative that replaces the traditional tire-and-rubber setup with a fully mecha
Meet the Tire Industry Leaders Recognized in the 2025 Class of Club 3633
This episode of What’s Treading highlights five tire industry leaders who join the 2025 class of Tire Review’s Club 3633. Named after the patent for vulcanized rubber, Club 3633 recognizes individuals who lead with purpose and push the industry forward. These tire industry leaders reflect a cross-section of strategy, experience, and values that are reshaping the modern tire business.Tire Review: w
Hankook Formula E Tires Deliver Grip, Speed and Consistency in Miami
Formula E returned to Miami this year for the first time in over a decade, and Hankook's Formula E GEN3 Evo iON Race tires once again took center stage, both on and off the track. In this episode of What’s Treading, we take you inside Homestead-Miami Speedway to show how Hankook’s tires handled the intense demands of all-electric racing.These tires helped cars stay grounded while accelerating from
Inside Kumho’s Push to Redefine UHP Performance with its Ecsta Sport UHP Tire Lineup
You learn a lot about a tire when you push it to its edge — and even more when you’re the one doing the pushing. That’s exactly what Kumho Tire had in mind when they invited a group of dealers and journalists to Atlanta Motorsports Park to test the new Kumho Ecsta UHP tires.Kumho showcased three new products: the Ecsta Sport All-Season, Ecsta Sport, and Ecsta Sport S. But these weren’t just lined
Can Pirelli’s Scorpion XTM AT Performance Handle Death Valley’s Toughest Terrain?
Ever wonder what happens when you take a tire from Pirelli, a brand best known for race tires, and throw it into some of the toughest terrain on the planet? Well, I got the chance to find out. I took the Pirelli Scorpion XTM AT for a spin in Death Valley, and this tire had to prove its performance in some of the harshest conditions out there.Real-World Testing in Death ValleyWe didn’t stick to any
SUV Tire Selection Tips for Tire Dealer Customers
What’s the secret to standing out in the crowded world of selling CUV and SUV tires? These vehicles made up 58% of new car sales in the U.S. in 2024. Tire dealers face an ocean of options and competition. SUV tire selection tips are crucial for dealers to navigate this vast market and add value.Understanding the Customer's Needs and SUV Tire Selection TipsIn this episode of What's Treading, David
Friends, Products and Industry Insights from the K&M Tire Dealer Conference & Trade Show
The K&M Tire Dealer Conference and Trade Show remains one of our favorite events each year. From fantastic education sessions featuring the latest technology and data to a hoppin' trade show floor, it's an event that always has something to look forward to. This episode of What's Treading, recorded live at this year's show, captures insights from tire manufacturers showcasing their newest prod
Experience the Nokian Tyres Surpass AS01 UHP All-Season Tire in Our Performance Review
Nokian Tyres is making a splash in the North American UHP tire market with the release of the Surpass AS01 ultra-high-performance all-season tire. Tire Review had the opportunity to test the tire at the legendary Las Vegas Motor Speedway. We tested the tires on four vehicles: Lexus RX500h, Polestar 2, Toyota Supra, and Mercedes C300. We evaluated the tire’s wet grip, dry handling, and overall stab
How Bridgestone Is Using 4.5 Million Connected Vehicles to Improve Fleet Efficiency
Bridgestone plans to improve its fleet service strategy and optimize service networks to enhance the customer experience – and it only takes 4.5 million vehicles and a partnership with Geotab to do it. In this episode of What's Treading, we speak with Josh Holland, Vice President of Network and Solutions Development at Bridgestone Americas, to discuss Bridgestone’s new partnership with Geotab. Thi
Dive Into the Details of the Nokian Tyres Surpass AS01 With Us
Nokian Tyres recently launched the Nokian Surpass AS01, an ultra-high-performance (UHP) all-season tire for high-horsepower sedans, SUVs, and electric vehicles.Steve Bourassa, Nokian Tyres North America Director of Products, joined us on the latest episode of What's Treading to discuss the tire’s improvements and standout features. This tire replaces the zLine A/S, which Nokian Tyres discontinue
Hankook Weatherflex GT review tests all-weather tire performance
During the waning weeks of 2024, Hankook Tire invited Tire Review to Joliet, Illinois, just outside Chicago, to experience the Weatherflex GT. It's the company's newest all-weather tire offering. For this Hankook Weatherflex GT review, we took to the track at the Autobahn Country Club, taking several laps with professional racing instructors offering guidance.Key Specifications of the Hankook Weat
What the January 1995 Edition of Tire Review Tells Us About Tire Industry History
What can tire industry history from 30 years ago tell us about today's trends? In this episode of What's Treading, Editor David Sickels takes a nostalgic look at the Tire Review 1995 issue. We explore '90s ads, timeless business advice, and emerging tire technologies that still resonate today. Ads in the Tire Review 1995 issue were all about showcasing bold, text-heavy designs and tire manufactu
The best of What's Treading 2024
We produce a lot of content on this show, and we know it can be hard to keep up. That's why we feel you deserve an easy-to-digest, condensed version of some of our favorite podcast moments this year. Enjoy thoughts, comments and predictions from the leadership at BKT, Continental, Hercules, Hankook Tire, Kumho Tire, Omni United, Ralson Tire, RNR Tire Express, Sailun Tire Americas, and ZC Rubber.Ti
Watch Tire Review surprise our 2024 Top Shop: Best-One of Indy
Not every tire shop can claim that they attract “raving fans,” but at Best-One of Indy, it’s actually what they’re known for. It’s literally part of the company's mission statement – and honestly, the team just does a great job at it. You have to give this team credit: It’s not easy making a “raving fan” out of someone who just found out they’re going to need to drop a few hundred dollars on tires
How Turbo Wholesale Tires is taking a go-to-market approach for growth
Between dealing with inventory, competition, or adapting to retailer and consumer needs, there's a lot for a tire wholesale distributors to deal with. Add proprietary tire brands to the mix, and that brings a whole other level to things, like figuring out how to adapt to market trends, creating value across multiple segments and marketing your brands to the right audience.Todd Pickens, Turbo Whole
What the last-mile delivery boom means for Hercules Tires in 2025
It shouldn't be news to anyone that the last-mile delivery segment is going absolutely bananas. Supercharged by the COVID-19 pandemic, online retail isn't slowing down; in fact, according to researchers at Statista, global retail e-commerce sales reached an estimated $5.8 trillion last year. Projections indicate a 39% growth in this figure over the coming years, with expectations to surpass $8 tri
Testing the off-roading capabilities of the RoadX RX Quest R/T from Sailun
The off-roading tire segment has seen a lot of growth since the pandemic, and it's only going to get bigger in the coming years. According to SEMA’s 2023 Future Trends report, U.S. off-roading and oversized tires rake in around $2 billion annually, and the light-truck segment in the U.S. is estimated to account for close to 80% of all new-vehicle sales by 2027. Sailun Tire Americas is hopping on t
How leadership, trust and family values help propel the growth of RNR Tire Express
There's running a business, and then there's running a family business – and as it turns out, many running a tire business are in the latter. Building a company is difficult on its own, and adding family dynamics into the mix can throw a serious wrench into traditional notions of what qualifies as success in terms of leadership, expectations, value, accountability, legacy, and a whole lot more. Th
Let's put Goodyear's new Assurance WeatherReady 2 all-weather tire to the test
All-weather tires are becoming a popular choice for drivers, particularly as colder weather approaches. According to the U.S. Tire Manufacturers Association, there is a strong market opportunity within this segment, which saw 6.1 million replacement tires sold in 2023. This trend is not new to tire manufacturers like Goodyear, which is capitalizing on the demand with the release of its new Assuran
Understanding the all-season vs. all-weather tire differences with Kumho Tire
How big is the knowledge gap between you and your customers when it comes to the difference between all-season and all-weather tires in your region? When you consider all the aspects surrounding the tire sale – from driver demands to technological differences to price to simple vocabulary befuddlement – it's easy to understand why your customers are confused.According to Chris Han, Senior Product
Zeroing in on ZC Rubber's tire production plans in Mexico
Flying into Monterrey, Mexico, the first thing you'll notice is the serene & green mountain ranges all around you. After getting off the plane, the next thing you notice will be the restroom you just missed before joining the international customs line, as your brain hurriedly looks for another one. But we put that crisis behind us before joining employees from ZC Rubber for a special event.Ti
Teeing it up from this year’s OTAA golf outing
Every year, members of the Ohio Tire & Automotive Association gather at the Country Club at Muirfield Village in Dublin, Ohio for OTAA's annual golf outing. For the first time in three years, this year’s outing had a full field with 128 golfers – which included members of OTAA from independent tire shops and dealerships, friends and family of those members, and media.Watch the video for more i
An inside look at how Hankook designed its Formula E iON Race Tires
There’s no better place to find out how a tire performs than up close and personal on the track, which is why Hankook Tire, as the official technical partner and tire supplier of the ABB FIA Formula E World Championship and the official sponsor of the races happening this weekend at the Portland International Speedway, to watch their product perform at the highest level of electric vehicle racing.
Will AI-powered virtual sensors transform tire maintenance?
Take a look at the next vehicle that rolls into one of your bays. If it was manufactured in the past 5-10 years, I'm willing to bet you'll be able to pick out a sensor or two staring back at you rather quickly. However, there's a significant gap in this technology when it comes to the tires. Sure, TPMS certainly prevalent and helpful, but it fails to alert the driver to attributes like tread depth
Kumho Tire's latest EV-specific tire lines aim to exceed expectations
The EV tire sector is red-hot – and for good reason. Kelley Blue Book reported there were 1.2 million EVs added to the car parc in the U.S. in 2023, bringing the market share of these vehicles to 7.6%. S&P tells us that in the U.S., 2024 and 2025 will have over 130 new vehicle launches, with over half of them electrified. Tire manufacturers aren't taking their collective eyes off of this data,
Sonic Tools USA offers tools to beat back the technician shortage
How long have we been talking about the technician shortage now? Too long. It's been an issue for nearly every shop owner I've ever spoken to and seems to have taken hold of the industry around the time Moses was handed the 10 Commandments. We know better by now that there's no magic bullet out there to stop this boss monster, but there must be better ways to chip away at its life bar.Andrew Cocca
How organizers of the first T.I.R.E. Summit plan to bridge technology with tire industry needs
I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have never had such a presence on the shop floor. There's too much to wrap your head around to successfully keep the evolutions in the industry straight.To help addr
How Cosmo Tires fuels growth through authentic connections
Ask anyone in business long enough to find success and they'll likely tell you that relationships got them there. Cosmo Tires, operated by Tire Group International, is no different and is continuing to lean on its uncanny ability to cultivate strong, family-first partnerships as a cornerstone for growth."With everything that we do as a brand, if it's not all authentic and we're not able to reach t
MatraX Tyres on navigating the diverse needs of the U.S. marketplace
Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding into the U.S. with passenger car tires, with plans to add more tire lines soon."The U.S. market is big – it's the biggest market in the world. It's challenging
Continental Tire's biggest lessons from over 120 years of retreading
They say that 10,000 hours of practice will make you an expert at whatever task you've set your mind to. If that's the case, what does 120 years of practice make you? (That's 1,051,000 hours, for the record).In 2023, Continental marked its 120th year of retreading truck and bus tires. Today, the tire manufacturer retreads more than one million truck and bus tires worldwide every year – conserving
Omni United CEO: How tire manufacturers can drive dealer profits in diverse markets
Succeeding as an independent tire dealer isn't ever a "copy and paste" operation. What works for the dealer down the street isn't necessarily going to work for you, and what works for you may not work for a dealer selling the same tires halfway across the world. Yet, it's the same thread that lead to success for each one."They all want to make money," says G.S. Sareen, president and CEO of Omni Un
How commercial tire dealers have adapted to the needs of the market in 2024
Commercial tire dealers had their hands full in 2023, dealing with supply chain disruptions, fluctuating raw material costs and oversupply leading to less-than-stellar sales numbers around the country. The good news is that things are already looking up this year, but it's not simply by accident. Instead, commercial tire dealers are finding opportunities to improve their fleet relationships and ar
K&M Tire's president discusses her vision for progressive tire dealers in 2024
What does "leveling up" your tire business in 2024 mean? It's an easy question to write off while your bays are filling up, or when your phones are ringing off the hook, or when a shipping delay stops an important order from arriving on time, or when a customer is complaining, or when your shop equipment fails...The list of trials and tribulations taking place daily in the life of your friendly ne
Hankook Tire America president unpacks the details of the new Dynapro HPX
A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.According to Rob Williams, president of Hankook Tire America Corp., the R&D that went into the
Treads app aims to steer drivers to tire dealers using AI
In only the past year or so, AI has opened a Pandora's box of opportunities to better care for customers and their vehicles – so much so that today's consumer has unlocked a new level of knowledge surrounding all aspects of maintenance.Here's an example: A driver thinks it might be time for a new set of tires since their current set is looking a bit on the worn side. He doesn't own a tread depth g
Why BKT wants to maximize the sustainability of OTR tires
It's hard to think of many places where electrified and autonomous vehicles are more welcome than underground. Large mining outfits depend on the advantages these attributes offer – mainly zero emissions and keeping drivers out of harm's way, respectively – to maximize profits and uptime.To keep these and other OTR fleets moving, OTR tire manufacturers like BKT must constantly keep a finger on the
Tire Agent Hopes to Reinvent the Online Tire Retail Buying Experience
Jared Kugel, the CEO of online tire retailer Tire Agent, made waves in the tire industry last August when the business appeared on Inc.'s 5000 list of the fastest-growing startups. Kugel says the accolades are due in large part to the company's customer-first approach, which has secured Tire Agent a loyal customer base and a high repeat purchase rate."Over time we've become more than just an onlin
Linglong's New North American Subsidiary President Maps Out Growth Strategies
In August, Linglong Tire established a new subsidiary, Linglong North America Sales, headquartered in Palm Beach Gardens, Florida. The company appointed industry veteran Geoff Doster as the president of this newly established entity. Now, with a few months worth of his getting his feet wet in the position, Doster stopped by this episode of What's Treading with Tire Review to reveal his vision for
Nokian Tyres Delves Into the EV Tire Design Details
Rolling resistance, durability and overall comfort all play a huge role in tire design, but these characteristics are under a bright-hot spotlight in the context of electric vehicle tires. That's why Nokian Tyres recently revealed its "Electric Fit" symbol to showcase to customers that these attributes have been given special attention in select tires. The company uses a combination of factors, in
How Bridgestone Technology Shines in the Company's Latest UHP A/S Tire
In September, Bridgestone Americas released its new Potenza Sport all-season UHP tire. As with many UHP tire offerings, the company says the tire is targeted toward consumers who are enthusiastic about driving their sporty performance vehicles, but the tire has also been designed with a focus on regions that experience light snowfall. One attribute that especially caught our interest was the fact
Why Tire Dealers Need to Fortify Their Data – and How to Do It
When you think of your shop's most valuable assets, what comes to mind? Perhaps it's expensive shop equipment or the price that comes with employing skilled technicians. These are great answers, but the experts from Torqata, a data analytics software company that works mainly with tire manufacturers, distributors and retailers, suggest the answer may be a bit less tangible."Tire dealers handle a w
We Surprise Tire Review's 2023 Top Shop: Black’s Tire & Auto Service
If you support your community, it’s going to come back around to your business. It's a simple mantra, but sticking to it has worked wonders for Black's Tire & Auto Service.Today, the business stands 55 Black’s Tire & Auto Service tire and vehicle repair centers in operation across North and South Carolina, and Black's continues to grow. There are also 10 distribution warehouses – seven ful
What a Steady Market Means for OTR Tire Dealers
Reading the tea leaves is never simple for an OTR tire dealer. With the market so closely tied to typically cyclical industries like construction, mining, agriculture and forestry, many OTR tire dealers will tell you they've experienced their fair share of both feast and famine. So far this year, though, the OTR tire market has been relatively steady, according to Triangle Tire's OTR Director Step
How Diversification Opens Doors for Wegmann Automotive
Over the last few years, Wegmann Automotive has found diversification to be a huge boon for business, whether that comes from various wheel weights options or the acquisition of Alligator TPMS in 2019."I think everybody's always looking for ways to grow their organizations. We have a very large amount of business in the wheel weight space," says Greg Parker, the national account sales and marketin
From Manual to Robots: RoboTire's Impact on the Tire Shop Floor
There are four particular American tire shops where the shop floor looks quite a bit different than what you might be used to. Two enormous robotic arms are lifting 80-pound tires with ease, waltzing to an orchestra or shop sounds as they change a set of four customer tires in 20 minutes. According to executives at RoboTire, who've designed and installed these robots, these robots are just at the
Kumho Tire Discusses the Solus TA51a, Tire Line Consolidation Strategy
Kumho Tire recently launched the Solus TA51a tire, a grand touring all-season tire that consolidates two products into one. Kumho has also been simplifying other product lines as well; According to Shawn Denlein, president of sales and marketing at Kumho Tire USA, it’s a strategy that will become a huge boon to tire dealers.“In 2018 we started this strategy of trying to consolidate all the lines,
This is How a Continental Marketing Executive Maximizes Tire Sales
When your Average Joe or Jane hears the word Continental, what do think first comes to mind? A hotel breakfast? An airline? Plate tectonics? In large part thanks to Brian Beierwaltes, senior manager of marketing at Continental, many consumers out there first turn to the tires manufactured by a global tire brand.Every tire manufacturer has its own unique marketing strategy. So, how does a Continent
Making Race Tires for Formula Drift with Giti Tire USA's Dave Poling
A cloud of smoke arises from the GT Radial Champiro SX2 RS tires as Formula Drift Driver Odi Bakchis brakes to a halt. The tires are hot and worn after a few laps drifting, but they’ve kept Odi on the track for the full afternoon. So, what does in to the technological marvel that is race tires?To answer this, David Poling, Giti Tire USA’s director of tire development and product marketing, sits do
Tire Changer Technology to Help Improve Productivity with Coats
A myraid of tire changers exist on the market today, so how do you know which one is right for your shop? Saying a new tire changer is a huge investment is an understatement, yet in order to service the wheel assemblies you’re seeing in your bays today, as well as those coming down the line, identifying the technology your techs need to perform proper and efficient tire service each time is a must
Recommended
SLOW ENGLISH PODCAST (A1-A2) With Subtitles | Daily Videos | English With Us Podcast
Learn English A2 with Daily News | Simple English Listening Practice
پلی لیست | PlayList
Conspiracy Files with Paige Carter
Bad Friends
Learn 50 English Phrases While You Sleep | Everyday English Phrases & Vocabulary
This Past Weekend w/ Theo Von
Dateline NBC
Back to the 80s Radio
Crime Stories with Nancy Grace
Bible Tea
این نقطه
