Six Figure Therapist Collective
Six Figure Therapist Collective is a business and marketing podcast aimed at therapists and coaches who want to build private-pay practices. It is hosted by Liz Fernandez, a Marriage & Family Therapist turned multi-six-figure CEO and business coach for therapists. Each week she shares practical strategies for clarifying a niche, creating Instagram content that generates client inquiries, and growing a practice without depending on insurance panels or directories. Drawing on her experience as a first-generation eldest daughter of immigrants, Liz focuses on helping therapists expand their income and step into their identity as business owners. New episodes are released weekly.
Episodes
EP 157. How I Gained 500+ Ideal Followers in One Week: 3 Instagram Strategies That Are Working for Therapists Right Now
What if growing your Instagram as a therapist didn't require posting more—or waiting months for the right people to finally find you? In less than one week, I gained 500+ new ideal followers on the Instagram account I'm currently rebuilding. Not random followers—the exact therapists I want my work to reach. And in this episode, I'm taking you behind the scenes of what I've been doing differently a
EP 156. Starting an Instagram Account From Scratch: How Therapists Can Get Cash-Pay Clients With a Small Audience
Episode 156: Starting an Instagram Account From Scratch: How Therapists Can Get Cash-Pay Clients With a Small Audience Can you actually get cash-pay clients from Instagram if you only have 100, 300, or 500 followers? And if you're starting an Instagram account from scratch, what should you focus on first if you want your content to eventually help grow your private practice? A few months ago, I un
EP 155. How to Sell on Instagram Stories Without Feeling Icky: A Guide for Therapists & Coaches
Your feed grows your audience. Your stories fill your practice. If you've been showing up on Instagram consistently and your DMs are still quiet, this episode names the exact gap that's keeping your content from converting into consultations. In this episode, I'm covering: What's actually working on Instagram right now, and what it means for how you build your presence as a therapist or coach Wh
Ep 154. How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries
How to Create Instagram Carousels That Get Therapists Private Pay Client Inquiries If you've been posting carousels on Instagram but they're not leading to DMs or consultation requests — this episode is going to change how you structure them. In this episode, Liz Fernandez breaks down the exact carousel structure that has consistently brought her private pay client inquiries directly from Instagr
EP 153. The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries
The Types of Instagram Reels That Actually Get Therapists Private Pay Client Inquiries If you've been posting reels consistently but still not getting DMs or consultation requests — this episode is going to shift how you think about your content. In this episode, Liz Fernandez breaks down why most therapists aren't getting client inquiries from Instagram Reels and what to do instead. The problem
Trailer | Six Figure Therapist: The Podcast for Therapists Who Want to Get Booked with Private Pay Clients Using Instagram
EP. 152 Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked
Welcome to Six Figure Therapist: A New Era for Therapists Who Want to Be Seen, Known & Booked If you've been posting on Instagram and wondering why it's not turning into private pay client inquiries — this episode is for you. In this first episode of the new era, Liz Fernandez breaks down what she's been studying, testing, and seeing work with therapists and coaches over the last several months.
EP 151. From Insurance to Private Pay & 10K Months: Behind the Scenes of a Live Coaching Call Inside the Collective
In this episode, you're getting exclusive access to the kind of real, honest, and high-level coaching that happens inside the Therapist to Coach Collective. You'll hear me coaching one of our incredible clients — a therapist of color who went from working full-time in community mental health to building a thriving private practice. Within her first month of going full time, she filled her caseload
EP. 150 How to Grow Your Therapy Income Without Relying on Third-Party Platforms
Are you tired of being dependent on directories or insurance panels to stay afloat? In this episode of Beyond Private Practice, therapist business coach Liz Fernandez unpacks the real cost of relying on third-party platforms like Headway, Alma, and Psychology Today to build your caseload — and shows you exactly how to start growing your therapy income sustainably and ethically. Whether you're sca
EP 149. How to Double Your Therapy Income in Any Economy
If you've ever felt like you're doing everything right — full caseload, loyal clients, even referrals — but your income still doesn't reflect your effort… this episode is for you. In this episode of Beyond Private Practice, I'm walking you through how I built a 6-figure private practice and coaching business in the middle of a global crisis — and how you can double your therapy income in any econo
EP 148: 3 Belief Shifts Therapists Must Make Now to Hit $20K Months Faster
In this episode, I'm breaking down the three belief shifts that help established therapists hit consistent $20K months—without adding more clients, hours, or burnout. You'll learn what's actually keeping you capped at your current income level and how to start thinking, leading, and earning like the CEO your business needs you to be. Why You Should Listen: • Shift from effort to alignment – Discov
EP 147. 3 Proven Shifts to Break the $12K Plateau and Scale Your Therapy Practice to $20K Months
Is your private practice stuck at $8K–$12K months, no matter how many hours you work? You're not alone. Many therapists hit this therapy ceiling and end up working 60+ hours a week just to maintain income. In this episode of Beyond Private Practice, Liz Fernandez reveals the 3 proven shifts therapists use to break free from the $12K plateau, reduce their caseload, and sustainably scale to $20K mon
EP 146. Why Your Practice Has Plateaued at $12K Months (Even With 60+ Hour Weeks) And What to Do Instead
If you've been working harder than ever in your private practice but still feel like your income has completely plateaued, this episode is for you. We're diving into the real reason so many practice owners are working 60+ hour weeks and still capped at $12K months—and more importantly, what scaling practice owners do instead. In this episode, you'll discover why the "therapy ceiling trap" keeps yo
EP 145. How Therapists Can Grow from $10k to $20k Months Without 3x the Effort (Or Burning Out)
In this episode of Beyond Private Practice, I'm sharing the most common block I see for therapists earning $10k–$12k months—and how to move past it into your first $20k month without working more hours or adding more clients. If you've already built a successful private practice and you're wondering how to scale without burning out, this episode will show you what actually needs to shift—and why
EP 144. How Therapists Can Double Their Income While Working Less: The Path to Freedom
In this episode of Beyond Private Practice, I share how therapists can double their income while working less: the path to freedom. Through my own story of burnout, autoimmune illness, and breaking away from a system that kept me underpaid and overworked, you'll hear how I built a business that gave me back my time, health, and financial freedom—and how this is possible for you too. You'll learn:
EP 143. How to Earn More and Work Less As A Therapist Without Starting Over
In this episode of Beyond Private Practice, I'm sharing how to earn more and work less as a therapist without starting over. You'll learn therapist business tips, private practice income strategies, and how coaching can help you expand your impact without burnout or another degree. You'll discover: Why you don't need another credential to be "legitimate" How to break free from systems that kee
EP 142. How to Stay Booked And Paid All Summer as a Therapist
What if your private practice didn't have to slow down in the summer? In this episode of Beyond Private Practice, I'm sharing why slow seasons aren't inevitable — and how therapists can stay booked and paid through summer without burning out, overworking, or lowering their rates. You'll hear how my clients have built high-earning, peaceful summers — even while traveling, resting, and taking Friday
EP 141. How to Use Belief And Safety to Start a Coaching Business as a First-Gen Therapist
In this episode of Beyond Private Practice, I'm sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they're starting from scratch. You'll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling t
EP 140. How Therapists Can Sell Coaching with Confidence and Integrity
In this episode of Beyond Private Practice, I'm pulling back the curtain on why selling coaching often feels hard for therapists, helpers, and healers — especially first-gen Latinas and daughters of immigrants — and how to reframe selling so it feels ethical, aligned, and confident. You'll hear my own journey of unlearning therapist conditioning that made me feel small, neutral, and invisible — an
EP 139. How Coaching Helps Therapists Create Freedom
In this episode, I'm pulling back the curtain on what coaching can really do for you — especially if you're a therapist, first-gen Latina, daughter of immigrants, creative, or service provider who wants more time, income, calendar space, and the freedom to fully express your gifts through your work. This conversation is for the woman who feels boxed in by the traditional therapy career path, who h
EP 138. The Identity Shift You Need to Start Your Coaching Business with Confidence
In this episode, I'm pulling back the curtain on what it really takes to start your coaching business — because for First-Gen Latinas, daughters of immigrants, and ambitious women who've been told to play it safe, it's never just about the strategy. It's about identity. This episode is for the woman who knows she's meant for more — the one who's been circling the decision to start her coaching bus
EP 137. Releasing the Guilt of Wanting More: 3 Years of Living in Mexico City
In this episode, I'm celebrating three years of living in Mexico City—a milestone that marks one of the most transformative decisions I've ever made. I'm pulling back the curtain on what it really took to build a life aligned with my deepest desires as a first-gen Latina. This episode is for the mujer who's been told to just be grateful, but who knows in her heart that she's meant for more. You'll
EP 136: How to Shift from Survival Mode to Creator Mode and Reclaim Your Power
A mindset and identity shift for first-gen Latinas ready to stop surviving and start intentionally creating their dream life. If you've ever felt like you're just "getting by" or that you're stuck in survival mode, this episode is for you. In this powerful solo episode, Liz unpacks what it means to move from reactivity to intentionality—from survival to creator mode. Through her personal story and
EP 135: Why First-Gen Latinas Struggle to Choose Themselves and How Identity Work Changes Everything
If choosing yourself still feels selfish or unsafe, it's not a mindset issue—it's an identity one. In this episode, we unpack why first-gen, high-achieving women often stall not because they lack clarity—but because they're unconsciously disqualifying themselves from the life they deeply desire. If you've ever felt resistance toward making big, aligned decisions, this episode is the per
EP 134. How to Make Decisions That Create Your Dream Life
Episode Summary: In this inspiring episode of Beyond Private Practice, host Liz Fernandez shares how making aligned decisions is the key to creating the life you've always dreamed of. Instead of waiting for safety or certainty, Liz discusses how embracing small, brave choices can create a powerful ripple effect in your life and business. From moving abroad to Mexico City, leaving a long-term relat
EP 133: How I Stopped Chasing Degrees & Started Building the Life of My Dreams
In this raw and real episode of Beyond Private Practice, host Liz Fernandez opens up about the moment she stopped chasing external validation—through degrees, certifications, and titles—and finally gave herself permission to pursue the life of her dreams. This is a must-listen for first-gen, high-achieving mujeres, eldest daughters, and therapists who are ready to transition into coaching but feel
EP 132. How to Get Unstuck and Find Your Purpose Through Identity Work
Are you feeling stuck—like something has to change, but you don't know what to do next? This episode will help you get clarity on why that stuckness isn't confusion—it's grief. In this powerful and deeply personal episode, Liz unpacks how the identities, roles, and expectations you've internalized might be the very thing holding you back from the next chapter of your life. Especially for therapist
EP 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas And What Actually Helps
Episode 131: Why Traditional Business Strategy Doesn't Work for First-Gen Latinas — And What Actually Helps This episode is for the first-gen Latina entrepreneur who's been following all the business strategies — downloading freebies, investing in courses, hiring coaches — and still feels stuck. This isn't an anti-strategy episode. It's a real conversation about why the strategies you've been taug
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina
EP 130: How I Started a Coaching Business That Grew to 6 Figures in Uncertain Times as a First-Gen Latina If you've been feeling stuck, questioning your next move, or wondering if now is really the time to start a business—this episode is for you. In today's conversation, I'm sharing the raw story of how I started my coaching business during the height of global uncertainty, without a business deg
EP 129: Why You're Not Failing: Moving Through the In-Between Seasons of Business Growth
Episode Title: Why You're Not Failing: Moving Through the In-Between Seasons of Business Growth Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: If you've been showing up, doing the inner work, investing in your growth, and still feel like things aren't clicking yet — this episode is for you. In thi
EP 128: How Unconventional Thinking Leads to Freedom
Show Notes for Episode: How Unconventional Thinking Leads to Freedom Work with Liz: 👉 Private Coaching: Learn More & Book a Consultation to Apply 👉 Therapist to Coach Collective: Learn More & Join TCC Episode Summary: They called me delusional—and honestly? Maybe I was. But every bold, seemingly impossible decision I made brought me closer to the freedom I have today. This episode is a continuati
EP 127. The Power of Being Unrealistic
Show Notes for Episode 127: The Power of Being Unrealistic Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if being realistic is actually what's holding you back? In this empowering episode, Liz Fernandez unpacks how embracing unrealistic thinking has been the key to creating a life of freedom, j
EP 126. How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno
How to Turn Multiple Passions into Profitable Income Streams and Build an Aligned Coaching Business with Gina Moreno Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Gina Moreno, a multi-passionate entrepreneur, coach, speaker, and content creator who left a successful career in engineering to build a life and business rooted in alignment and joy. Gina shar
EP 125. From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán
From Pause to Prosperity: Scaling with Intention & Building a Purpose-Driven, Sustainable Business with Efi Guzmán Episode Summary In this episode of Beyond Private Practice, Liz Fernandez sits down with Efi Guzmán, a Mexicana entrepreneur who built two mission-driven businesses rooted in her culture, passion, and purpose. Efi shares her deeply personal journey of navigating career uncertainty, ov
EP 124. Breaking Free from Toxic Workplaces and Burnout to Build a Thriving Business and Life of Freedom with Alexis Becerra
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with Alexis Becerra, a Leadership Coach for Latina professionals who left a high-level leadership role in education after experiencing extreme burnout and a toxic work environment. Alexis shares her deeply personal journey of choosing herself over job security, walking away from the "golden handcuffs," and buildin
EP 123. How Katherine Became 9-5 Optional, Left Her Decade Long Therapy Job in 2 Months & Fully Booked Her Private Practice in 30 Days
Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez sits down with her private client, Katherine Rodriguez, a bilingual therapist who went from working full-time in education for 11 years to leaving her 9-5 in just 2 months—and fully booking her private practice in just 30 days. Katherine shares how she overcame imposter syndrome, made bold decisions despite fear, and built
EP 122. How to Bring Your Dreams to Life Right Now
Work with Liz: Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC Episode Summary: What if your wildest dreams were closer than you think? In this empowering episode of Beyond Private Practice, Liz Fernandez dives into how you can turn your biggest, most unimaginable dreams into tangible goals. Growing up, many of us—especially
Ep. 121: Behind the Scenes: Wedding Reflections, Breaking Hustle Cycles, and the Future Direction of the Podcast
Work with Liz: Private Coaching: Learn More & Book a Consultation Therapist to Coach Collective: Learn More & Enroll Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez takes you behind the scenes of her wedding and shares reflections on breaking generational cycles, embracing rest as resistance, and what it means to live with true freedom. Liz also reveals the exciti
EP. 120: Redefining Success and Creating Freedom in 2025 Without Hustling
Inquire about working with Liz in Private Coaching: Schedule a Complimentary Consultation Call Join the Therapist to Coach Collective: Learn More Here Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares how to redefine success on your own terms and create a freedom-focused life in 2025. She reflects on breaking free from traditional expectations of success and embrac
EP. 119 Doors Are Open to The Therapist to Coach Collective - Webinar Replay: How to Start A Successful Coaching Business Alongside Therapy Now, Increase Your Income & Freedom
If you're ready to escape burn out and create 5-10k in coaching so you can build a coaching business that supports your well-being and allows you to serve clients on a deeper level, Therapist to Coach Collective is here to support your journey and is open for Enrollment through November 13th, 2024 at midnight. Learn More and Enroll Here: Join the Therapist to Coach Collective Questions? Book a
EP 118: Will I Lose My Therapist Identity If I Become a Coach?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this final episode of the Beyond Private Practice series on debunking the
EP 117: How Can I Ethically Market My Coaching Services as a Therapist?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez dives into a concer
EP 116: Is It Ethical for Me to Offer Coaching Services as a Therapist?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a crucial
EP 115: Can Therapists Charge More for Coaching Than Therapy?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another comm
EP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another co
EP 113: Can I Start a Coaching Business as a Therapist If I'm Not a Business Person?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a widespr
EP 112: Is Coaching Just as Legitimate as Therapy?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a pervasi
EP 111. How Do I Balance Being a Coach and a Therapist at the Same Time?
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn How to Start Coaching Ethically Alongside Therapy Now. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez addresses a question many therapis
EP 110. Why You Don't Need Your Niche Perfectly Defined to Start Coaching
Register for My Free Webinar: Sign up for Liz's free webinar on November 3rd at 1 PM PST! Learn how to start coaching ethically and make your first 5-10K as a coach. Register here! Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez debunks another com
EP 109. Do You Really Need More Certifications to Coach?
Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez kicks off a 10-part mini-series that debunks the top myths therapists believe about starting a coaching business. Today, Liz tackles Myth #1: Do I need more certifications to become a coach? She b
EP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship
EP. 108: Life After Leaving Your 9-5 Therapy Job: Embracing Full-Time Entrepreneurship Inquire about working with Liz in Private Coaching: Book a Consultation Join the Therapist to Coach Collective: Learn More Sign up for my New Webinar: Ethical Coaching For Therapists, How to start a profitable coaching business now without compromising your license-- happeing November 3rd at 1:00pm PST Link to
EP.107: Balancing Your Therapy Practice and Growing Your Coaching Business
EP.107: Balancing Your Therapy Practice and Growing Your Coaching Business Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez shares her th
EP.106: How to Prepare, Plan, and Implement Your Transition into Full-Time Entrepreneurship
Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode of Beyond Private Practice, Liz guides you through the essential steps to create your 9-to-5 exit plan. Whether you're transitioni
EP.105 How to Start A Coaching Business as A Therapist to Create the Life & Income You've Always Dreamed Of
Inquire about working with Liz in Private Coaching: https://hello.dubsado.com/public/appointment-scheduler/65c32d0c5d72204299a14b50/schedule Join the Therapist to Coach Collective: https://thelizfernandez.com/therapisttocoachcollective Episode Summary: In this episode, Liz Fernandez introduces her highly anticipated 9 to 5 Exit Plan mini-series, sharing her journey from community men
Becoming 9-5 Optional Series: From Latina in Tech to Money Coach, How Leticia Became 9-5 Optional
In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she needed a background in therapy to help others. Leti hi
Becoming 9-5 Optional Series: From Burnout to Freedom | How Joanna Became 9-5 Optional & Moved to Oaxaca
In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening to your body and soul when making decisions, inve
Becoming 9-5 Optional Series: How Iris Went from 9-5 Educator to Surrender Coach & Full-Time Coach in TCC
In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and reevaluating priorities. She emphasizes the value of
Becoming 9-5 Optional Series: How Norma Became a Successful Entrepreneur and Left Her 9-5 After a Decade as a Therapist
In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highlights the importance of community and the support she
Celebrating 100 Episodes: 10 Life & Business Lessons for the Heart-Led Entrepreneur
In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she's learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years. Episode Highlights: Celebrating Milestones: Liz
EP 99. How Being the Eldest Daughter of Immigrants Innately Makes You a CEO
Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stories, showing how these experiences build crucial sk
98. From Latina Therapist to CEO & Coach: Kathy's Path to Building a Legacy Beyond Therapy
Are you getting tired of working in someone else's group practice and want to become your own boss through private practice, group practice or through your coaching practice? You've come to the right place! That's exactly what we're covering with this week's guest, Kathy Acosta! Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a proud first-generation Latina, mom, and the enthu
97. Why Your Coaching Consultations Are Not Converting to Sales as a Therapist and Coach
Are you booking a ton of consultations but not booking any clients? Well, you're in luck! That's what we're covering on this week's episode of the Beyond Private Practice Podcast! Along with why your consultations aren't converting, we're also going to dive into the most common consultation mistakes so you don't make them again. We're also going to talk about the most effective call strategies a
96. How You Can Start Your Online Coaching Business From Scratch as a Therapist
Are you starting a coaching business from scratch and don't know where to begin? Well, you're in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist. I'm very excited to talk about this! It's something I help my clients with all the time. As a therapist, there are two huge
95. The Benefits of Choosing Coaching Over Licensure as a Therapist
Do you want to know what it would look like to choose coaching as a career path over licensure? Well, you're in the right place, because that's exactly what we're talking about this week! Fun fact: Many of you didn't know that I'm not licensed! It's true. I went through all the education necessary to become a therapist and, in the end, I chose a different path. I found that there were so many am
94. Redefining Success as a Therapist Who Wants to Coach & Why I Decided Not to Pursue Licensing as a Therapist
Have you been thinking about transitioning into coaching but don't know what a successful coaching business looks like? Well, you're in luck - that's exactly what this week's episode is about! This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue licensing as a therapist. I wanted to bring this L
93. Marketing Yourself as a Coach vs. Marketing Yourself as a Therapist
Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach. This week, I'm giving you a sneak peek into how I guide my clients through this marketing process. You definitely can't use the same marketing plan you did when you were marketing your therapy services. Coaching is not the same as th
92. How to Reduce Your Therapy Caseload While Doubling Your Rates
Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we're talking about it on the podcast! This week, I'm giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates. So many of my clients struggle to balance a healthy caseload and still make the money they deserve. On one ha
91. Creating an Income Beyond Private Practice as a Therapist
Do you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you're in luck! This week, I share some of the options you can explore to create an income beyond private practice. If you were told that private practice is the only way to earn income as a therapist, there is another way. There are wayyy more options out there than just private
Trailer | Beyond Private Practice
Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It's a space where I will help educate, empower, and make you feel seen on your path to doubling your therapy income with coaching, creating your
90. How I Started 6+ Figure Company As A Therapist and First-Gen Latina with No Business Background
Do you want to start coaching as a therapist but are not sure how or if it's sustainable? If so, then this episode is for you. This week, I'm launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business. If you're a therapist or a private practice owner and you want to use your skills outside of your license, I want you to know t
89. 3 Reasons Why Selling Feels Hard As a Therapist and Coach
Are you having a hard time selling your coaching services because you don't want to be too salesy or pushy? If so, then this episode was literally made for you. Today we'll be identifying the three mental barriers that are keeping you from selling your coaching services. If you're a therapist, private practice owner, or a coach who's struggling to market your services, I want you to know that y
88. 3 Perspective Shifts: How to Embrace Your Coach Identity
Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we'll be exploring the mindset shifts that are going to help you embrace your role as a coach. One of the benefits of expanding your services to include coaching is that you have so many more options to support your clie
87. Expanding Beyond Therapy: Embracing your Therapist & Coach Identities With Sonia Fregoso
Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a therapist and enjoy the autonomy of being a coach!
86. Growing a Private Practice on Part-time Hours as a Present Mom with Anna Rodriguez
Are you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you! Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 months. She's a licensed marriage and family th
85: Inside the Therapist Coach Collective
Do you want to take your practice to the next level? Then this episode is for you! Today we're taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective! This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it's all because we focus on your expert and business owner
84: 4 Simple Steps to Doubling Your Therapy Income
Does being a business owner seem complicated and out of reach? If so, then this episode is for you! Today we're making running your own business as simple as possible so you can double your therapy income in no time. One thing I know for sure is that doubling your therapy income can be so freaking simple! And in this week's episode, we're going to break down how you can do that in your own busi
83: The 4 Steps You Can Take to Build Your Business Owner Identity
Are you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today we'll be talking about how to build your business owner identity and how you can let go of limiting beliefs. The most common challenge I see in my clients is stepping confidently into their business owner identity. They know how to be great clinicians, but their roles as business owners i
82. 5 Transferable Therapy Modalities That You Can Incorporate Into Coaching
Are you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then I invite you to join me in today's podcast episode to discover the power of transferable therapy modalities! I'll guide you through five key therapeutic approaches that can be seamlessly transferred into coaching, offering you the chance to expand your reach and financial free
81. How to Protect Your Therapy License as a Coach
Are you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in the 'therapist burn book' and losing your therapy license? Then you are in the right place! In today's podcast episode, I dive deep into how you can protect your therapy license while expanding your services into coaching. You will learn the key steps to safeguard your license with my E
80. How to Maintain Your Therapy Identity While Integrating Coaching Into Private Practice
Are you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that you worked so hard for? Then this episode is for you! In today's episode, I talk about why therapists have a lot of negative thoughts about the coaching industry and the title 'coach', and how it holds them back from doubling their income and serving their community. Toge
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