Lunch With Norm - The eCommerce & Amazon FBA Podcast
Lunch With Norm is an interview podcast hosted by Norman Farrar, also known as The Beard Guy. Each episode features live conversations with experts in ecommerce, Amazon FBA, and online business. Guests share current trends, practical tips, and lessons from their experience. Listeners get actionable advice they can apply to manage and grow their own businesses.
Episodes
Lunch is Over... [The Lunch With Norm Finale]
After 5 years, 670 episodes, thousands of guests, and millions of minutes watched, this is the final episode of the Lunch With Norm podcast. In this special send-off, Norm Farrar (“The Beard Guy”) and producer/co-host Kelsey Farrar reflect on the journey, the community, the guests, and the insane memories that made this show one of the most trusted voices in Amazon FBA and e-commerce. This episode
Trump Tariffs & The China Playbook: How to Stay Profitable on Amazon / Lyden Smithers
Worried about how the new Trump Tariffs will impact your Amazon FBA margins?
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Don’t panic, optimize. In this episode of Lunch With Norm, we sit down with Lyden Smithers, the President and Co-founder of Titan Network, to reveal the "China Playbook" used by 9-figure sellers to combat rising costs.
Lyden oversees
The $100M Amazon Playbook (2025 Edition) | Jasim Eisa
Think your Amazon brand failed because the product was bad? Think again. Most brands collapse because they scaled the wrong way, using the tactics of 2018 in 2025. In this episode of Lunch With Norm, I sit down with Jasim Eisa, a former college-dropout turned ecommerce CEO. He built companies with over $70 M in revenue, leads a 150-person agency, and has helped brands sell $100 M+ on Amazon.
Jas
How to Measure What Matters: Amazon Ads That Actually Work | Ritu Java
In this episode of Lunch With Norm, Norm Farrar sits down with Ritu Java, CEO of PPC Ninja and one of the most respected voices in Amazon advertising to unpack how sellers can finally measure what matters with Amazon Ads. If you're drowning in reports, unsure which KPIs to actually care about, or wasting spend chasing vanity metrics, this episode is for you.
Ritu breaks down:
- The 3 most importan
Amazon Sellers Are Moving to TikTok Shop… But Should You? | Ian Page
In this episode of Lunch With Norm, we sit down with Ian Page, founder of Bullseye Sellers, to unpack the growing influence of TikTok Shop on Amazon sellers and whether you should make the jump. We cover everything from TikTok’s search impact on Amazon, to viral brand strategies, to the real ROI of building on TikTok Shop in 2025.
Discover what product types are crushing it, what niches are wastin
The AI That Lets You Talk to Your Amazon Business | Jakob Wolitzki
🚀 From Boring Brands to AI Agents: Jakob Wolitzki on the Future of Amazon Automation In this episode of Lunch With Norm, Norm Farrar chats with Jakob Wolitzki, co-founder of Delta Logic and creator of DataDoe, the AI co-pilot changing how marketplace sellers scale.
They break down:
- Lessons from building seller tools over the last 5 years
- How LLMs and AI agents are redefining eCommerce automati
How to Actually Use AI to Grow Your Business | Steve Chou AKA My Wife Quit Her Job
AI is moving fast and if you're not keeping up, you’re falling behind. In this episode of Lunch With Norm, Norm Farrar sits down with Steve Chou to unpack how sellers can actually implement AI in 2025 to drive revenue, boost conversions, and save time across Amazon and DTC.
✅ You'll learn how to:
- Use AI to improve onsite search and 4x search-driven revenue
- Build AI-powered upsells and cross-se
Amazon's New Title Format That Could be Splitting Your Sales | Brian R. Johnson
Is Amazon’s new title split killing your sales? Welcome to another episode of Lunch With Norm, where e-commerce legends spill their secrets. Today, Norm Farrar is joined by Brian R. Johnson, co-founder of DeepM and one of the most respected minds in Amazon SEO and ranking strategy. Amazon's new 55/75 title split format is changing how your listings appear and it could be costing you sales.
In th
The Key to Ranking on Amazon in 2025 | Oana Pădurariu
Confused about Amazon’s new AI systems like Cosmo and Rufus? This episode breaks it all down with expert insights from Oana Pădurariu of Right Click Advisors. Oana is an Amazon Ads Educator and co-author of the most cited breakdowns of Amazon’s Cosmo and Rufus science papers.
In this episode, she joins Norm Farrar to explain how these systems are changing the way Amazon connects products to shoppe
The New Era of Search: There's a New Way to Rank... | Dan Kurtz
Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.
Whether you’re a beginner learning how to build safe backlinks, or a 7-figure selle
TikTok Live Saved My Business... | Jared Mortensen
In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.
The secret?
TikTok Live.
We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm
Your Emails Are Going Straight to Spam (Let's Fix That) | Daniel Shnaider
Email isn’t dead but your inbox deliverability might be.
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In this must-watch episode, we dive into the real reasons why your cold emails, newsletters, and campaigns aren't reaching your audience and it's not your subject line. Daniel Shnaider, co-founder of Warmy.io and seasoned SaaS entrepreneur, reveals the hidde
Amazon Sellers Are Making The Move Abroad | Global Expansion with Alexandra Ramirez
Thinking about expanding your Amazon business beyond the U.S.? In this episode of Lunch With Norm, international expansion expert Alexandra Ramirez reveals why smart Amazon sellers are scaling faster, spending less, and facing almost no competition in certain European markets.
You’ll learn:
- Why the UK, Germany, and France are the easiest and most profitable markets to enter.
- How to navigate VA
AI UGC Ads Are Outselling Humans (And You Can’t Tell They’re Fake) | Jon Gargiulo
What if you could create scroll-stopping video ads without a studio, expensive shoots, or even real people?
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In this episode of Lunch With Norm, we're diving deep into how AI-powered UGC ads are changing the game for Amazon and DTC brands. 🚀 John Gargiulo, founder of AirPost.ai and former SVP at Blu
Why AI Is Crushing Unprepared Amazon Sellers | Kevin King
AI isn't coming... it's here. And if you're an Amazon seller still doing business like it's 2022, you’re about to get replaced.
🔥Try sellerboard, a profit tracking tool, for free for 2 months! - https://sellerboard.com/?p=02091
Norm and Kevin's AI Workshop - https://book.stripe.com/fZufZh2kVcph7Bza6rcwg0P
In this Lunch With Norm episode, Kevin King drops the harsh truth: only 1 in 3 Amazon sel
This UGC Strategy Saves You 100+ Hours a Month | Liz Saunders
On this episode of Lunch With Norm, Norm sits down with Liz Saunders, the founder of Fluencer Fruit, to uncover what brands get wrong about influencer marketing and what actually drives results in 2025.
Liz breaks down how she helps eCommerce brands build real relationships with creators, why short-term UGC deals fall flat, and how to scale influencer partnerships with data, not guesswork. You’ll
AI Agents Are Replacing Marketers – Here’s What You Need to Know...
In this episode of Lunch With Norm, we sit down with Kashif Zafar, a leading voice in AI automation and eCommerce strategy, to explore how AI agents are revolutionizing the way Amazon sellers operate in 2025.
Kashif shares real-world use cases of deploying AI agents to handle everything from customer service and inventory planning to ad optimization and keyword strategy — giving sellers back their
The Main Image Fix That Made $19K | Matt Kostan
In this episode of Lunch With Norm, conversion strategist Matt Kostan shares how a single main image change led to a $19,000 revenue boost — and why most Amazon sellers are leaving money on the table by treating their images like an afterthought.
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Our guest is a serial entrepreneur, speaker and brand creator. He’s created multiple 7 figure brands and l
Amazon’s AI Is Hiding Your Listings | Colin Raja
Is your product launch failing — even with great reviews, PPC, and a killer offer? It’s not you. It’s Amazon’s AI. Lunch with Norm Newsletter - https://lwn.news
In this episode, we expose how Amazon’s new AI-driven search model is silently burying new product listings. Launch Lab founder Colin Raja reveals why your listings might be invisible, and what data-driven strategies are working right now
The #1 Mistake Founders Make (And How to Avoid It) | Colin C. Campbell
In this episode of Lunch With Norm, entrepreneur and investor Colin Campbell shares how he built multiple 8–9 figure internet businesses — from domain name empires to hosting giants and now SaaS tools for creators.
He talks about:
- How to build brands with recurring revenue
- Lessons from launching .Club Domains and selling to GoDaddy
- Creator economy trends and the rise of NoteGPT
- The right w
From A9 to AI: How Amazon AI Is Changing EVERYTHING For Sellers
Grab your free Amazon Audit - https://flatworldnetwork.com/
Amazon’s search algorithm is changing — fast. In this episode of Lunch With Norm, Max Sinclair, founder of Ecomtent, explains how AI is completely reshaping Amazon’s search, discovery, and advertising ecosystem. We dive into how tools like COSMO and RUFUS are powering Amazon’s next generation of search, what this means for listing optimiz
The Secret Amazon Affiliate Tool That Actually Converts...
Try out Joylink here - joylink.io/?aff=lunchwithnorm
In this episode of Lunch With Norm, Erik Stomp reveals the Amazon affiliate tool that’s changing the game. Whether you’re an affiliate, creator, or seller, JoyLink helps you earn more by making link sharing easier, tracking performance in real-time, and simplifying Amazon’s confusing attribution system.
What You'll Learn:
- How Erik grew JoyLink
How to Outrank 99% of Your Competition (SEO Content Plan 2025)
Levanta Shift Calculator - 🚨 Get My Affiliate Shift Calculation → https://hubs.ly/Q03jnb3B0
SEO in 2025 is changing fast — from AI-driven search to SGE optimization, you need smarter strategies to stay visible. In this episode, Steve Wiideman shares his proven SEO framework using tools like Google Search Console, SEMrush, and SearchAtlas. Whether you're running a content site, an Amazon brand, or
3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]
Great images. Strong copy. Positive reviews. But… still not converting? It’s happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently.
DANIELA'S FREEBIES:
Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-m
5 Tools to Build Viral Video Ads With AI | Andrew Erickson
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AI is changing how Amazon sellers operate — from sourcing to content to conversion. In this episode, Andrew Erickson, engineer-turned-entrepreneur and Titan Network coach, walks us through the exact workflows and tools he's using to:
- Build h
Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool
Amazon Marketing Cloud (AMC) is the most powerful tool you’re not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you’re a 7-figure seller or just getting started with DSP,
Most Sellers Won’t Survive This...
Trump’s new tariffs are crushing seller margins and confusing even the most advanced Amazon operators. But while most sellers are panicking, smart brands are pivoting. In this episode, Norm Farrar is joined by Dan Ashburn, co-founder of Titan Network and operator of $100M+ in Amazon brands, to break down exactly what sellers need to do in the short and long term to navigate tariffs, protect their
$500 to $150K/Month! - The Retention Strategy Behind MASSIVE Growth
Most brands obsess over acquiring new customers... But what if the real money — and sustainable growth — is hiding in the customers you already
have?
🚨 Get Levanta's Affiliate Ad Shift Calculator - HERE
In this episode of Lunch With Norm, Norm Farrar sits down with Dan Jordan, Director of Strategy at Social Lite and CRO coach at Merchant Mastery, to dive deep into retention marketing, subscription
This TikTok Shop Strategy Is Making Brands Go Viral!
Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.
➡️ Ready to grow your brand and sell more? Check out all the tools and resources we re
Start Your Beauty Brand in 5 Minutes (No Inventory Needed)
Launching a beauty brand sounds glamorous—until you hit the endless delays, huge upfront costs, and sourcing headaches. In this episode of Lunch With Norm, Adam Chuntz, co-founder of Blanka, shares how anyone from solo entrepreneurs to salons can launch a fully branded beauty line in minutes—without minimums or manufacturing nightmares. Norm and Adam dive into the revival of private label, why Nor
You're Scaling Your Amazon Ads Wrong - Here's How to Fix It
Amazon ads are getting more expensive, more competitive—and way more confusing. In this episode of Lunch With Norm, PPC strategist Elizabeth Greene breaks down what’s really happening inside Amazon’s ad console in 2024 and what you need to do to scale profitably in 2025. From catchall campaigns and B2B optimization to fractional DSP access and Amazon’s new AI tools, Elizabeth shares advanced strat
How to Survive The Trump Tariffs & Supply Chain Chaos
In this episode of Lunch With Norm, supply chain expert Kerim Kfuri joins Norm to break down the hard truths about sourcing in 2025. From tariff pressures and supplier risk to AI-powered product development and nearshoring myths, Kerim delivers no-nonsense advice for Amazon sellers navigating the chaos of global trade. Learn why too much loyalty to your supplier can kill your business, how to nego
The Very Real Stress of an Entrepreneur - How to Handle Stress & Stay Resilient
Starting and scaling a business isn’t just about strategy—it’s a mental game. The pressure, setbacks, and isolation can break even the toughest entrepreneurs. In this episode of Lunch with Norm, Kevin Oldham, founder of DeFactory, joins Norm Farrar to discuss the real struggles of entrepreneurship, mental health, and building resilience.
🔥 Key Topics:
- Why mental health challenges like anxiety, A
The Secret Behind High-Converting Amazon Hero Images
A weak hero image can ruin your conversion rates, increase ad costs, and make you invisible in search results. In this episode of Lunch with Norm, Norm Farrar chats with John Aspinall, Amazon creative expert and brand evangelist for PickFu, to break down how to optimize product images for maximum clicks and conversions.
Key topics include:
- Why your hero image is the most important factor in c
Your SEO Strategy is Failing - Panic or Profit
Search engines are shifting, organic visibility is fading, and if you’re not evolving, you’re losing! In this episode of Lunch with Norm, Norm Farrar sits down with SEO expert Dan Kurtz to uncover the latest SEO and keyword strategies that Amazon sellers and eCommerce brands need to dominate the search results in 2024 and beyond.
Join the Beard Nation at https://www.facebook.com/groups/lunchwith
Amazon Search Just Changed Forever... Amazon AI Rules for 2025 | Vanessa Hung
In this episode of Lunch with Norm, Vanessa Hung breaks down how Amazon’s AI-powered Rufus and Cosmo are changing the game for sellers. She explains how AI is reshaping Amazon search rankings, product listings, and PPC advertising—and why traditional keyword strategies are becoming obsolete.
Vanessa dives deep into how AI personalizes search results, how to optimize listings for Amazon’s new algor
Amazon Ads Are Bleeding Your Profits - Here's What to Do! | Mike Frekey
In this episode of Lunch with Norm, Mike Frekey joins Norm Farrar to break down the latest Amazon advertising strategies and how sellers can adapt to the platform's changing landscape.
🚨Free PPC audit 🚨 https://igppc.com/services/amazon-ppc-audit/ to any seller with over $10K in monthly ad spend
From leveraging brand analytics to mastering PPC and understanding the impact of Amazon's new B2B place
Amazon Seller’s $19 Million Nightmare | Debi Slaver
In this episode of Lunch With Norm, Norm Farrar sits down with Deb Slaver to tackle one of the most critical challenges for Amazon sellers: avoiding costly compliance mistakes. Deb shares her insights on sourcing authentic products, navigating intellectual property (IP) pitfalls, and the steps every seller must take to protect their account from suspensions.
They discuss real-world horror stories
Remove Damaging Amazon Reviews Before It's Too Late! [100% Compliant] | Shane Barker
In this episode of Lunch with Norm, Norm Farrar welcomes Shane Barker, founder of Trace Fuse, to discuss the art and science of managing and removing negative reviews on Amazon. Discover proven strategies to protect your star ratings and sales, while staying compliant with Amazon’s guidelines.
Key topics include:
- Why negative reviews aren’t always bad—and how to use them to improve your product.
Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford
Your Website Is Costing You Thousands in Sales [Here's How to Fix It].
In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers.
Key topics include:
- How to desig
AI Predictions That Will Completely Change Your Business In 2025 | Kevin King
In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights!
Key topics include:
- The rise of AI tools and how to use them to streamline operations.
- The power of co
Top Amazon Fixes for 2025 Success: Fix Suspensions & Errors Fast! | John Cavendish
🚀 Are Amazon Issues Holding You Back? Fix Them Fast! In this episode of Lunch with Norm, Norm Farrar sits down with John Cavendish, founder of Seller Candy, to uncover game-changing solutions for Amazon sellers. From resolving suspensions to tackling flat file errors and managing negative reviews, we’re diving deep into:
- Proven strategies to fix Amazon suspensions in record time.
- Handling pr
Trump Tariffs Are Coming - How Amazon Sellers Can Avoid Disaster in 2025 | Steve Simonson
In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead.
This episode is sponsored by Walmart Marketplace -
Amazon Suspensions Are Destroying Sellers - Don't be Next! | Joy Williams
In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon’s ever-changing policies and protect your business from costly suspensions.
Joy Williams is a renowned expert i
Does Sponsored Brands Cannibalize Organic Sales? Case Study Analysis | Neil Robson
What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling experience in Can
Omnichannel Marketing Strategies for Amazon Sellers | Andrew Maff
As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, “herding cats” -
Why Old Marketing Tactics Don’t Work Anymore: Alex Cattoni Explains
In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the new search engine
The Guide to TikTok Shop For Amazon Sellers 2024 | Michelle Barnum Smith
Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok’s potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she’s a frequent expert at events like Titan Network, Billion Dollar S
Hot or Not - What's Working for Amazon Sellers in 2024 | Jon Derkits
In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazon Sellers. Jon s
The Latest AI Updates in the World of Amazon | Max Sinclair
In this episode of Lunch with Norm, Norm Farrar talks with Max Sinclair, the Founder of Ecomtent. Max and Norm will discuss new updates with RUFUS and Amazon Accelerate, and how ‘Agentic AI’ are different from ‘Generative AI’ such as previous Chat GPT and other LLMs?
🚨 Get 15% off Ecomtent with code: NORM15 → Here
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Cyber Security 2024 - Is Your Amazon Ecom Business at Risk | Chase Norlin | Ep. 621
In this episode of Lunch with Norm, Norm Farrar talks with Chase Norlin to dive into cyber security and how to protect your online business. They discuss why should Amazon and eCommerce businesses care about cybersecurity and what is ransomware and how does it affect your online small business?
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Finding the Easy Button With Your Marketing | Rachel Miller
In this episode of Lunch with Norm, Norm Farrar sits down with Rachel Miller to dive into the real secrets of building a powerful marketing strategy without breaking the bank. They discuss how AI is changing the game for content creation and automation, making it easier for small businesses to reach their audience without spending on ads. If you're looking for practical advice on making your marke
Be Your Own Content Creator For Your Brand | Melissa Simonson | Ep. 619
In this episode of Lunch with Norm, Norm Farrar welcomes back Melissa Simonson. We'll be discussing how you can be your very own content creator for your brand.
Make your profits bright this holiday season with Walmart Marketplace. Sign up today.
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More about M
Increase Your Amazon Growth With Micro Influencers | William Gasner | Ep. 618
In this episode of Lunch with Norm, Norm Farrar welcomes William Gasner, the CMO and Co-Founder of Stack Influence. In this episode we are talking about how to drive external traffic to Amazon listings using influencers.
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More about William...
Our guest is a 6
2 Things to Thrive in the World of AI | Mark De Grasse | Ep. 617
In this episode of Lunch with Norm, Norm Farrar welcomes Mark De Grasse, the former President of Digital Marketer. In this episode we discuss how AI is the biggest thing since the internet and the only 2 things you can do to prepare for an uncertain future. This episode is a must-listen for entrepreneurs looking to optimize their business operations and drive sustained growth.
Join the Beard Nat
5 Hacks That Will Help Your Brand Scale | Josh Hadley | Ep. 616
In this episode of Lunch with Norm, Norm Farrar welcomes Josh Hadley to discuss game-changing strategies for business growth and team management. Josh introduces the 1-3-1-1 Process, a powerful framework for setting and achieving goals. Plus, learn how to leverage AI to create role profiles that keep everyone on your team accountable. This episode is a must-listen for entrepreneurs looking to opti
From 10M to 200M - How to Build Systems (So Your Business Runs Without You) | Ryan Deiss | Ep. 615
In this episode of Lunch with Norm, Norm Farrar is joined by Ryan, who shares his expertise on the business systems necessary to scale a company to nine figures. From creating a growth engine to systemizing operations, Ryan provides invaluable advice for entrepreneurs aiming to achieve massive growth. Discover the power of visualizing your customer journey, the importance of selling and serving be
Catching the AI Wave - Create Your Own GPTs | Colin Campell | Ep. 614
Learn how you can catch the AI wave with Colin Campbell! Don't get left in the dust. In this episode, find out how to create your own GPTs. Learn about Amazon FBA 2023 with Norm Farrar on the Lunch With Norm Podcast!
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More about Colin...
Our guest is the autho
Social Media Posts in Seconds! Streamline Your Social Media Marketing With AI | Michael Campbell | Ep. 613
I’ve been very excited for this upcoming episode with Founder of Pencila, Michael Campbell. Be blown away with how easy it is to implement AI into your social media marketing using Pencila. It’s a game-changer. Basically a click of a button, you will have graphics, templates, and so much more. You’re not going to want to miss this.
Check out https://pencila.com/pro and use NORM50 to get 50% off fo
Expectations vs Reality - Affiliate Marketing with Amazon Attribution | Mike Begg
Today, we are with the Co-Founder of AMZ Advisors, Mike Begg to talk all about implementing affiliate marketing with Amazon attribution. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
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This episode is brought to you
Warning to Amazon Sellers... Amazon is About to Change Forever | Steven Selikoff | Ep. 612
Steven Selikoff is here to share with you a stark warning that Amazon and eCommerce is about to change forever. You may have read Steven's chilling email he sent out last week about Amazon working with Chinese factories.
Today, we are doing a deep dive on the topic. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
This episode is proudly sponsored by
Steps to Scale Your Amazon Business With SOPs & Systems | Vandana Rastogi | Ep. 609
Today we are with Vandana Rastogi, Norm's right hand person who manages Norm's brand accounts. We discuss the importance of SOPs and systems, and how to create a turnkey Amazon business.
This episode is proudly sponsored by Walmart Marketplace.
One of the best ways to expand your reach to new customers and grow your business is through Walmart Marketplace. Start selling now and get up to 50% off r
Finding the Perfect 3PL for Amazon Sellers | Afolabi Oyerokun | Ep. 608
We'll be discussing how to find the perfect 3PL & warehouse for Amazon sellers with special guest, Afolabi Oyerokun, the Co-Founder of HONU Worldwide. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
This episode is proudly sponsored by Walmart Marketplace.
One of the best ways to expand your reach to new customers and grow your business is throug
The Biggest Myth With SEO - SEO Takes 12 Months | Joshua George | Ep. 607
Today we'll be discussing the big myth about SEO... that it takes 12 months to kick in. Also, find out the 5 E-commerce SEO mistakes that 99% of brand owners are making. Joshua George is the Founder of ClickSlice. Learn about Amazon FBA and eCommerce in 2024 with Norm Farrar on the Lunch With Norm Podcast!
Get Free SEO Audit. Book your call here - https://calendly.com/clickslice/discovery-call-lwn
Creating Custom Amazon A+ Content In Seconds | George Reid | Ep. 606
Today we'll be talking about how to make custom Amazon A+ content in seconds with George Reid! We'll be talking about what is a design system and how can it help sellers with their storefront and A+ content content, and how templates can save you money when designing. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Check out Georges AMZ Design templates here -
https:
Is Prime Day a Waste of Time? The Reality of Prime Day 2024 | Kevin King | Ep. 605
With Prime Day announced for July 16 and 17, Norm and Kevin King discuss what Prime Day really means for sellers in 2024. Does the hype online really add up? The duo also discuss several money and time saving travel hacks that you can implement to make travel more comfortable as an entrepreneur travelling the world. Find out on today's Lunch With Norm.
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How to Use AI for Amazon Product Image Optimization | Jake Zarastian | Ep. 604
How to use AI for product image optimization with Jake Zarastian. In today's episode, we discuss how to optimize your Amazon product images using AI tools. Learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
Sign up to Jungle Scout here - https://get.junglescout.com/loy1yseuu27u
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Using Taco Sauce To Boost Search Rank!? | Brian R. Johnson | Ep. 603
Learn how to use "Taco Sauce" to boost search rank - introducing a new metric for Amazon Sellers... "Taco Sauce"! Join Co-Founder of DeepM.AI, Brian R. Johnson on the Lunch With Norm Podcast!
Dive deep into the concept of "Taco Sauce", a crucial metric that stands between ACOS and TACOS. In this episode, we explore how ACO SAS measures ad spend relative to search sales, distinct from general ad sa
Get The Most Out of Prime Day With Affiliates | Rob Schab | Ep. 602
Learn how to get the most out of Prime Day 2024 with affiliate marketing! Join Co-Founder of Levanta, Rob Schab to learn about Amazon FBA 2024 with Norm Farrar on the Lunch With Norm Podcast!
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Request your FREE forecast now: https://hubs.ly/Q02yZsbd0
Rob is the Co-Founder & CMO at Levanta, a new Affiliate Platform that connects A
A Special Announcement and Update From Lunch With Norm | Ep. 601
On today’s Lunch With Norm, Norm shares his experience at the Billion Dollar Seller Summit and Level Up in Hawaii, and shares a special announcement about Lunch With Norm.
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Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, s
Where is AI Heading w/ Chris Rawlings and Andrew Erickson - Ep - 595 - Lunch With Norm
On today’s Lunch With Norm, we are with the CEO of Sophie Society and an engineer turned entrepreneur, Chris Rawlings, and Andrew Erickson! We discussed the Impact of Chat GPT 4o. Find out a deep dive into chat gpt4. Our guests created multi-million dollar brands and designed and launched over 100 private-label products.
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The effect of the new Amazon fees on the e-com ecosystem w/ Aaron Biner - Ep - 594 - Lunch With Norm
On today’s Lunch With Norm, we are with an e-commerce consultant, Aaron Biner! We discussed the effect of the new Amazon fees on the e-commerce ecosystem. Find out what are Amazon seller's options with the new fees. Our guest sales total last year was 1.7MM and looking to push past 3MM in 2024.
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Startup Club is the largest club on Clubhouse suppor
Amazon Seller Strategies: Fees, Programs & Profits w/ Rebecca Thomas - Ep - 593 - Lunch With Norm
On today’s Lunch With Norm, we are with the VP of Operations at Upper Echelon Products and Head Growth Officer of Execuseller, Rebecca Thomas! We discussed Amazon seller strategies: fees, programs & profits. Find out the impact of new fees introduced by Amazon in 2024. Our guest strategic vision and deep understanding of Amazon's seller ecosystem empower entrepreneurs and businesses to thrive
How To Audit Your Amazon PPC Like A Pro w/ Noemi Bolojan - Ep - 592 - Lunch with Norm
On today’s Lunch With Norm, we are with an accomplished Amazon seller and private label owner, Noemi Bolojan! We discussed how to audit your Amazon PPC like a pro. Find out what common mistakes are made during Amazon PPC audits. Our guest expertise led to the creation of Scale Wave, an agency focused on Amazon PPC advertising.
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The Marketing Misfits w/ Kevin King - Ep - 591 - Lunch With Norm
On today’s Lunch With Norm, we are with an Amazon mentor, Kevin King! We discussed the marketing misfits. Find out business is all about business and marketing. Our guest organizes the Billion Dollar Seller Summit and his successful newsletter - the Billion Dollar Seller Newsletter.
This episode is brought to you by Post Purchase Pro
Post Purchase PRO specializes in helping Amazon sellers crea
The Power of AI Content w/ Fatos Fatin - Ep - 590 - Lunch With Norm
On today’s Lunch With Norm, we are with the founder of Maxamaze, Fatos Fatin! We discussed the power of A+ content. Find out what are the different types of A+ content. Our guest's passion and unwavering commitment to excellence, she manages to transform listings into powerful selling tools that allow sellers to build sustainable, bankable brands.
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How To Break Through The $20k/month Revenue Plateau With Profitable Ad Spend w/ Simon Trafford - Ep - 589 - Lunch With Norm
On today’s Lunch With Norm, we are with the co-owner of Social Lite, and co-founder of Merchant Master, Simon Trafford! We discussed how to break through the $20k/month revenue plateau with profitable ad spend. Find out the optimization of ad creative and messaging in achieving higher revenue targets. Our guest taught eCommerce strategies on industry-leading stages, podcasts, and webinars.
This
Are Google Ads Worth it for Your Small Business w/ John Horn - Ep - 588 - Lunch With Norm
On today’s Lunch With Norm, we are with the CEO of StubGroup, John Horn! We discussed are Google Ads is worth it for your small business. Find out what are the effective strategies for directing Google Ads traffic to Amazon listings. Our guest has taught digital advertising to over 100,000 students via online courses.
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Practical ways to get your listings ready for Amazon AI w/ Matt Kostan - Ep - 587 - Lunch With Norm
On today’s Lunch With Norm, we are with the CEO of ProductPinion, Matt Kostan! We discussed practical ways to get your listings ready for Amazon AI. Find out why is Amazon all in with AI. Our guest is a seasoned Amazon seller with over a decade of experience building multiple seven-figure brands.
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Post Purchase PRO specializes in helping Amazo
Avoid This $10,000 Mistake - Navigating BOI Reporting w/ Frank Tuminello - Ep - 586 - Lunch with Norm
On today’s Lunch With Norm, we are with the CEO and Co-Founder of FileForms, Frank Tuminello! We discussed avoiding this $10,000 mistake - navigating BOI reporting. Find out how you file a BOI report. Our guest led a pre-tax healthcare benefits third-party administrator through eight successful acquisitions and a sale to a multi-billion-dollar private equity firm.
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