Ecomm Cowboy
Ecomm Cowboy is a daily podcast focused on direct-to-consumer (DTC) ecommerce, hosted by Chris Hall and Colin Dougherty. Each episode looks at what is happening now and what is coming next in the ecommerce world. The show is aimed at marketers who want practical insight to survive and thrive in a fast-changing retail landscape. Episodes mix news, trends and commentary on the DTC space.
Episodes
Toys-R-Us Resurrection | HOT JOBS | Kardashians $10B CPG Portfolio
Toys R Us is opening 120 new US stores in a major comeback, Mbappe leaves Nike for On, and the Kardashians' CPG portfolio crosses $10B. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPI
Snap Specs x Shopify | Dr. Squatch & Megan Fox | Rand Fishkin Joins
Snap Specs go live with Shopify, Dr. Squatch and Megan Fox unleash "Feral Fox" soap and deodorant, and nearly all luxury resale on TikTok Shop now comes from livestreams. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Commerce Roundtable) and
Zuck’s Positive Future | New Luxury: The “Movement” Class | Labor Day Spend Sentiment
Zuckerberg says "we can build a positive future," BCCGate gets a new update, Neuro Gum hits nine figures and goes Costco nationwide, and Realgood Foods lands at a $1.2B valuation. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin
Sweeney x Novig Controversy | Anthropic Turns Profitable? | Mixue’s Loss Leader Empire
The Sydney Sweeney x NOVIG controversy has athletes fired up, Mixue quietly becomes the world's biggest fast-food chain on a Dollar General playbook, Anthropic reportedly turns profitable, and a new report says teens trust AI product recommendations. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators b
BCCGATE | Ridge x Tony Hawk Sweepstakes | WSJ on “Guerilla Marketing”
BCCGate has the DTC world talking, Ridge teams up with Tony Hawk on a sweepstakes, Meta Lab nearly doubles its retail store footprint, and Light Helmets uses guerrilla tactics to shake up the football helmet business. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall
“Selling My Body” for Ads | 2026 Fastest-Growing Brands | AGC: Authentic Generated Content
An entrepreneur is literally selling his body for ad space, Wingstop drops a $27.99 Wing Pass for the NFL season, and 98 of 100 new American jobs in August went to women. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hal
Meta’s Muse x Shopify Merchants | Holiday Forecast +$1T | Always Hire from Agencies
Meta MUSE goes live for Shopify merchants, Sean Frank argues you should always hire from agencies and never a fractional CMO, Nike and Simon Property Group get dropped from the S&P 100, and an LG smart TV is caught recording while off. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through
Meta’s “Flock-fueled” Future | Kendall Jenner Joins TRIP | X Ads for DTC Brands
Meta lays out its "flock-fueled future," Kendall Jenner joins TRIP, Hulken races to build up inventory ahead of the holiday spike, and we get into running X ads for DTC brands. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Out
Goodles x Barilla | Temu Spends $962M on Fake Creators | GoPro Acquired: Pivots to Defense
Goodles takes on Barilla in the better-for-you mac and cheese fight, GoPro gets acquired and pivots to defense (with suspicious timing next to Markiplier's stake), Fortune reports 73 of the top 100 creators in Temu's $962M Meta partnership ads are likely fake, and Jake Paul's anti-fund invests in Archive. It's the consumer's daily show — Ecomm Cowboy — where we break down the s
David x HallPass: $2.2B Valuation | YouTube & Amazon Partnership | Zuck’s AI Warpath
Medici lands a $2.2B valuation, YouTube creators can now tag Amazon products, Meta's Muse voice transcription undercuts the market at $0.18/hr, and colleges are about to start running out of students. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (F
FTC Sues Amazon | Grok Bot Agentic Commerce | Markiplier x GoPro
The FTC and 22 states sue Amazon over a secret ad-surcharge scheme that allegedly overcharged more than a million advertisers, Dr. Squatch and IShowSpeed run a $1M speedrun, Markiplier becomes GoPro's largest shareholder, and Happy Dad x Big John golfs 450M IG views in 90 days. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then s
Infinite AI Livestreams | ChatGPT Ads Are Back? | Festivals x GenZ
MiniMax AI is generating infinite livestreamed video, OpenAI is streamlining ChatGPT ad-campaign creation, Bubba takes its new brand identity to Lollapalooza, and American farmers are bringing Southern olive oil back. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host
Good Good vs. Callaway | BrewDog Gives Equity to Customers | Ninja Filter Goes Viral
SharkNinja's viral product-design machine gets dissected, Nike drops the Caitlin 1, and Callaway faces a cover-up question. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJosh Lek
Meta’s AI Plan Implodes | GLP-1s Boost Apparel + Cheesecake | Oasis Health Needs Lawyer
Reuters details how Mark Zuckerberg's plan to replace Meta staff with AI imploded, GLP-1 users are spending more on clothes (Victoria's Secret up, Cheesecake Factory down — the duality of man), and the Oasis health app is seeking a lawyer. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building
Good Good Golf Canceled | Meta Owes $17B: Major Changes for Youth Users | Apple’s “Human Slop” Ad
Good Good Golf is canceled, Apple runs an ad about "human slop," Reuters details how Meta's plan to replace staff with AI imploded, and Meta agrees to pay US states $16B to settle social-media addiction lawsuits. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today gu
Peptides for Dogs | Shein’s Valuation Crashes 73% | Frictionmaxxing
Peptides for pups are having a moment, Shein's valuation crashes 73% ahead of its IPO, Gen Z embraces "frictionmaxxing" — texting at the speed of pigeon — and KFC drops an Oreo chicken sandwich. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Out
State of TikTok Shop (Q3) | Under Armour Drops The Rock | Peptides for Pups
We break down the State of TikTok Shop Q3 2026, Forbes reports TikTok is profiting off drug-dealer ads, Under Armour ends its partnership with The Rock, peptides for pups are having a moment, and Americans want more protein in five minutes or less. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators buildin
HOT JOBS | Meta Is Killing Manual Placements | ChatGPT Comes to iMessage
District brings live-selling to your homepage, Meta is killing manual placements, Mark Zuckerberg buys a castle, and ChatGPT comes to iMessage. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jamil Bhuya (Co-Founder & Head of Growth, Otherhalf Studio) joins Chri
Pocket Hits $100M ARR in 7 Months | Bama RushTok: $200 for 1M Views | ChatGPT Drops Reddit
Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Co-Founder &
Moderna: Cure for Cancer | IM8 $240M Run Rate | TikTok Tests DM Payments
Moderna makes headlines with cancer-cure news, IM8 hits a $240M run rate, Zipline teams up with Uber Eats for drone delivery, and TikTok tests peer-to-peer payments through DMs. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall
Eli Lilly Warpath | State of “Better for You” CPG | Reddit Gets TikTok-ified
Eli Lilly is on the warpath, "better for you" CPG keeps taking over the shelf, Reddit gets TikTok-ified with a new audio and video experience, and we get into the role of ego in ecommerce. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Found
Unwell Post-Mortem | US Spend: TikTok vs Target | Savannah Bananas x Frozen
Alex Cooper is shutting down Unwell Beverages and we run the post-mortem, American spending on TikTok Shop in July topped what people spent at retailers like Target and Costco, the Savannah Bananas go frozen IRL, and Burger King revamps the Whopper to overtake Wendy's in the burger wars. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and D
McDonald’s Data Dossier | Shopify Builder Sundays | NFL Eagles Ecom Trouble?
McDonald's is back in the spotlight, Shopify launches Builder Sundays, Claire's overhauls itself into a "playground for girlhood," and Alix Earle keeps stacking CPG bets. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynshi
Claude Watermark: The Kiss of Death | Meet SpikedAde | HallPass - Coke Zero of Candy
Claude rolls out a watermark, Roku unleashes 24/7 AI-generated movies, FinalLap launches the internet's weekly car auction event, and HallPass pitches itself as the "Coke Zero of candy." It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Fou
Buc-ee’s Warpath | 100% Avocado Oil Chips? | Under Armour: 13th Down Quarter
Buc-ee's goes beast mode on trademark protection, that "100% avocado oil" chip may not be pure avocado oil, Under Armour posts its 13th straight quarter of revenue decline, and DoorDash leans into "CringeMart" marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building th
eBay’s Live Shopping Bet | DuckDuckGo Sunglasses | Terafab Texas Megafactory
eBay keeps betting on live shopping after a record quarter, DuckDuckGo releases "Normal Sunglasses" that do absolutely nothing (and sold out), and Terafab plans a Texas megafactory. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joi
Meta's AI Goes Rogue | Ford's New $28K EV Truck | ChatGPT Ads Flop
Meta's AI goes rogue, Ford unveils its affordable $28K EV truck, Tinder doubles down on IRL events as Gen Z reconsiders dating apps, and ChatGPT rolls out carousel ads with early performance looking poor. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Witt
Shopify Q2 Domination | P&G Buys Thorne for $3.8B | MySpace Wants a Comeback?
Shopify is ripping with Q2 merchant sales up 32%, P&G acquires Thorne for $3.8B, Hims & Hers says its first-ever gummy prescription is driving an 88% daily adherence rate, and MySpace's owners say they want to relaunch the site. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building throug
Spiderman Ads in BMW Cars | Taco Bell’s PR Plan: $1 Pizza | X Ads Performance
Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Th
Phantom Discounts: Nike Sued | Snap: “Stop the Slop” | $1M for Your Slack Data
Nike and Lululemon get hit with lawsuits over deceptive "phantom discounts," Snap rolls out a program rewarding authentic creativity on Spotlight, someone's offering $1M for your Slack data, and we take a look inside the world's biggest Goodwill. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the o
Medicube: $20M/Month TikTok Shop | Ulta Reaching Gen-Z Teen Boys | Friend’s Wearable AI “God”
Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators buildi
Zuck: AI for Everyone | DoorDash Drones | Google Changes Smart Bidding
Mark Zuckerberg says the AI future is for everyone, DoorDash goes live with drone delivery, Google is changing how Smart Bidding works on August 16, and Grüns founder Chad Janis shares his post-acquisition clarity. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nat
Apple x Klarna: Lease Your Phone | Cracker Barrel’s CEO Steps Down | Peacock x YouTube
Peacock bets on bundles with a new YouTube deal, Apple teams with Klarna to let you lease your phone, Cracker Barrel's CEO is out, and Gap opens a creator program to its own employees. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the d
TikTok Shop’s “Prime” Test | Facebook’s New Marketplace App | ASU’s Influencer Degree
TikTok Shop is testing a Prime-style membership, Jordan Menard leaves Instant Hydration, Facebook launches a dedicated Marketplace app, Arizona State rolls out an influencer degree, and Coca-Cola drops a custom typeface. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase
OpenAI x HuggingFace | Introducing: Mouthpad | DotDev Recap
Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real. It's the consumer's daily show — Ecomm Cowboy — where we break down the sto
Shopify: DotDev 2026 | Harley Finkelstein | New Announcements
Ecomm Cowboy is broadcasting LIVE from DotDev, Shopify's global partner event, with 2,000 partners in the room and the people building the future of commerce on the show. Chris Hall and Colin Dougherty sit down with Shopify leadership and top agencies for two days on agentic checkout, AI storefronts, POS, theme architecture, luxury commerce, and where the ecosystem goes next.ON TODAY'S EPI
TikTok Shop Cannibalizing Agencies? | Halfday Gets Sued | Meta Deep Funnel Optimization
TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building throu
TikTok Shop Bans AI Voices | HOT JOBS | Kimi K3 Replaces Video Editors?
Kai Cenat sold out in five minutes mid-stream on Shopify, Shopify brands are getting cloned wholesale, TikTok Shop is banning AI voices in live commerce, Kimi K3 has people asking if video editors are obsolete, the box office crossed $10B, and beehiiv shipped a huge update. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down
Beckham's IM8 Raises $1B | Gap x Hailey Bieber | Anthropic Commercial Backlash
David Beckham's IM8 raises $1B from General Catalyst's Unusual CVF fund, Gap turns to Hailey Bieber to relive its 90s denim heyday, Anthropic's newest ad is creeping people out, and we make the case for recommerce as more returns end up in the resale channel. Plus Nate Lagos guest-hosts with Cody Schneider on what an agent-first BI product does that a chat box bolted onto Tableau can&#
USPS $150M Fraud | Levi's DTC Surge: Q2 $793M | Shopify x DoorDash
A San Gabriel Valley woman pleads guilty in a $150M counterfeit postage fraud, Roman Khan breaks down Quince's logistics play, Levi's DTC jumps 19% in Q2 to $793M, and Quit with Jones launches an app and 100K community. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators and thinkers building throug
Apple Sues OpenAI | Starbucks' $400M Software Bill | The World Cup Sells Blades of Grass
Apple is suing OpenAI over alleged trade secret theft, McKinsey drops its State of the Consumer, Disney+ inches toward recreating cable with a free ad-tier, and the World Cup is literally selling blades of grass. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase
“Don’t Start a Creatine Brand.” | Hydration Breaks: $250M | Sam’s Club GLP-1s
The Yapper hits Pop-Up Grocer, Oisin O'Connor says don't start a creatine brand, Sam's Club taps Weight Watchers to expand membership benefits into GLP-1 territory, and we ask: are World Cup hydration breaks too much? Plus Rabah Rahil guest-hosts a marquee sit-down with John Peters on building Amberjack — the "looks like a dress shoe, feels like a sneaker" brand backed by Aar
Nike: Teens #1 Brand | Tecovas x Bass Pro | Zuck Tweeted
Nike is teens' #1 brand, we run the Piper Sandler 2025 Teen Survey, Tecovas inks a partnership with Bass Pro Shops, and Meta's AI glasses are among the fastest sellers at America's Best and Eyeglass World. Plus Jimmy Kim and Cody Wittick guest-host with Zach Stuck on selling Homestead Studio to Verndale and building Mars Men and Hollow, Yash Chavan on bootstrapping SARAL against VC-fun
LAB x Uncrustables: $2K Putter | Meta Faces $1.4T in Penalties | Gruns is Growing Again
Meta unveils Muse Image, and Gruns is growing again with a dream-team hire. Plus Nate Lagos guest-hosts with Hayley Cannon on building onewith into a "swimsuits that fit like underwear" brand off a two-shark Shark Tank deal, and Brett Curry on the data proving YouTube ads are underattributed by 70%.ON TODAY'S EPISODE OF ECOMM COWBOYHayley Cannon (Founder, onewith) — Formerly Hayley S
Brand Promos, Hedged on Kalshi | Meta's NEW Live Video Ads | Is Threads for Real?
Forme hedges its World Cup brand promo on Kalshi — the new shape of ecomm risk. Meta rolls out Live Video Ads at Cannes, influencers debut better-for-you cereal brand Backflip, and we ask: is Threads 500M real? Plus TJ Bongiorno guest-hosts .ON TODAY'S EPISODE OF ECOMM COWBOYDevan Welch (Growth Marketing, Kwasi Paul) — SEO, founder-led LinkedIn authority, high-intent email, PR, community refer
Aldi Leans into Blind Boxes? | Chevy's All-American EV Flops | Ricola's Non-Drop Drops
Aldi leans into drops and blind boxes — signal or noise? We dig into the curious case of the Chevy Silverado EV, Ricola's "non-drop drops," and Even Realities hitting a $1B valuation off a $150M round led by Meituan and Tencent. Plus Chase Mohseni guest-hosts a marquee sit-down with Kurt Elster on running Ethercycle, 500+ episodes of The Unofficial Shopify Podcast, and shipping Promo
Social Trends are Cringe? | Pine-Sol's Unhinged TikTok | Meta's 73T Monthly Token Burn
Brands hopping on social trends — cringe or genius? A cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop, Meta employees consumed 73.7 trillion AI tokens, and we rate summer brand activations hot or not. Plus Cody Wittick guest-hosts with Henry Johnson on going head-to-head with Rise.ai for the Klaviyo store-credit market, and David Feldman on the bilingual post-purchase funnel tha
Humanoids Take Over BMW | Google Kills 40% of Clicks | Why Female Copywriters Have an Edge
Figure's F.03 humanoid robot goes live at BMW, Google's AI Overviews cut outbound organic clicks by 40%, OASIS 1 launches with "marketers, throw away thy keyboards," and we run why women copywriters have an edge. Plus Nate Lagos guest-hosts with Harry Delmege on the "yapper ads" playbook powering Roly Poly Digital, and Jeff Tang on going from open-source knowledge tools
Nike Fumbles USMNT Jerseys | Meta Bug Torches Prime Day | How to Get Rejected by VCs
Nike runs out of USMNT jerseys, a Meta bug torches Prime Day, JCPenney closes more stores as malls struggle, and we run the 11 subtle red flags VCs use to pass on you. Plus TJ Bongiorno guest-hosts with Ryan Alovis on bootstrapping LensDirect past $25M, Evan Wiecha on agency partnerships as a negative-CAC channel, and Jenn Orr on building Popoff from grief into 100+ retailers.ON TODAY'S EPISOD
OpenAI Smart Glasses Leak | Meta's "Created with AI" Label | Unilever's $4B Thorne Bid
OpenAI's Smart Glasses break cover, Meta Ad Manager rolls out a "Created with AI" label, Unilever bids $4B for Thorne, and we run the Ads of the Weekend. Plus Cara Marin on Seguno's 162K-campaign discount benchmark, Alex McEachern on why Profit Per Visitor killed CRO, Serge Liberman on scaling AeroPress.ON TODAY'S EPISODE OF ECOMM COWBOYCara Marin (Product Owner, Seguno) — Co
Onward Reserve x The Rizzler | HOT JOBS | July 4th: Share of Wallet
Anthropic's Claude wins paid consumers in a market ChatGPT owns, Onward Reserve drops a Rizzler UGA polo Easter egg, Americans plan to spend more on Fourth of July as cookout costs rise, and the $25k Amble One luxury golf cart hits the market. Plus Kenny Trusnik on Forest City Digital, Varun Kundra on bootstrapping AfterSell to a Rokt exit, and Sarvar Nazir on "hybrid performance beverage" at Prox
Prime Day: Soft Results | Apple Price Hike | Forbes' Top Creators
Apple hikes MacBook and iPad prices on memory, Prime Day comes in soft, consumers hit AI fatigue, and Trashie launches a $35 toy-waste service. Plus Alex Heiden on shipping no-code MVPs to $2,000 MRR in three weeks, Michael Kleinmann on two decades of DTC underwear, and Ryan Doney on why post-click is the most neglected lever in paid.ON TODAY'S EPISODE OF ECOMM COWBOYAlex Heiden (Founder, No C
Polymarket Investigation | Instagram TV x Meta Glasses | PRIME DAY
Polymarket reportedly paid creators for deceptive videos about fake bets, Instagram TV opens up watch-together as Meta and Essilor launch Meta Glasses, Universal Ads goes live in the UK, and CeraVe turns Kevin Durant into "the face of legs" for a 43% sales lift. ON TODAY'S EPISODE OF ECOMM COWBOYAdam & Steve Paganelli (Software and AI Systems Engineer, Webaholics) — Author of Web
Meta's Prediction Market | Claude Tag | Consumer Hardware Roundup
Zuckerberg wants Meta to launch its own prediction market, consumer hardware roundup goes deep, L Catterton bets on skincare brand Roz, and Anthropic ships the "Claude Tag." Plus Jad Kiwan on what happens when you sell your ecom brand, Yahli Malchin on Wayve Wear and natural-fiber activewear, and Bill Warshauer on Tillo and the gift card network powering rewards for 2,000+ brands.ON TODA
Snap Specs vs. Anduril | Pat McAfee Invests in Jams | Mythos Hacks the NSA
Snap Specs vs. Anduril Glasses kicks off the AR wars, Anthropic reportedly rips into nearly all NSA classified systems, T-Pain and DoorDash launch a new World Cup social play, and Pat McAfee invests in Jams. Plus Joe Fox on building ShotPay, vertical BNPL for the firearms and tactical category mainstream processors won't touch, and Jamil Bhuya on his project-based Shopify Plus agency Otherhalf
AppLovin vs. Meta | TikTok's Prime Day Killer | Seguno: Make Emails in Sidekick
AppLovin vs Meta heats up, TikTok launches Deal For You Days vs Prime Day, and Snap spins off its AI video team. Plus Jared Gutstadt and Maejor on Rebel Audio and healing-frequency music, Sam Nebel on the Goodwipes retail-first playbook, Bill Rom on BL101's $5M to ~$200M run, and Rachael Nelson on paying customers for word of mouth.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt (CEO, Reb
Midjourney Into Medicine | Etsy Trolls Bezos | Reindustrialize Sweaters Sell Out
Midjourney is getting into medicine, Etsy is going after Prime Day with "Shop Other Jeffs," and Reindustrialize "Founder Edition" sweaters are out. Plus Brandon Kim on bootstrapping Brevite to eight figures, Bill D'Alessandro on walking away from the aggregator model, and Justin Anderson on bringing a DTC playbook into the trades.ON TODAY'S EPISODE OF ECOMM COWBOYBrando
Shopify Editions: Spring '26 | MEGASTREAM
Shopify Edition. Three Shopify product leads — Mani Fazeli (VP Product, Checkout and B2B), Kenny Cohen (Shop app), and Sachin Malhotra (Merchant Marketing) — unpacking the Spring '26 Editions launch, the Universal Commerce Protocol, agentic commerce inside ChatGPT and Copilot, and Campaign Autopilot. Plus Snap Specs landing.ON TODAY'S EPISODE OF ECOMM COWBOYMani Fazeli (VP of Product, Shop
Landon Donovan x United: CX Lesson | EA Sports Launches Ad Platform | 2026's Most Trusted Brands
We unpack United Airlines' canned-DM apology, Dawn as most trusted brand a second year, and the "Sales Chad" theory of why smart companies lose in Washington.ON TODAY'S EPISODE OF ECOMM COWBOYRafael Vivas (VP Global BD eCommerce, AppLovin) — Early AppLovin hire and former President of Lion Studios, now the face of the e-commerce ads push behind a huge chunk of AppLovin's mark
Fable Suspended, Anthropic Sued | FOX Buys Roku: $22B | CHAMP Fund Backs Rhoback
The US government suspended access to Fable 5 and Mythos, Meta is a mess again, and FOX just bought Roku in a $22B deal.ON TODAY'S EPISODE OF ECOMM COWBOYArthur Falcone (Founder and CEO, Tandem Growth) — 3x founder, 1x exit with 20 years alongside Shopify brands. Karolina Janicka (Ecommerce Consultant, London) — Independent UK consultant who's worked with Shopify merchants "since its
Meta's Massive Outage | Kickbacks: Claude Code Ads | YouTube DMs Are Back
Meta is down and a SpaceX engineer spun up a "Claude Code Ad Spinner" lighting up the operator class. Plus four guest interviews — Jared Gutstadt and Mike Majlak from Rebel Audio, David Baker and his new Stealth Startup, Daniel James from Flight Performance, and Koby Conrad from Sunflower.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt and Mike Majlak (Rebel Audio) — Jared is the Em
Europe Discovers Buc-ee's | StockX Launches Live Shopping | 2026 Seguno Discount Report
World Cup tourists just found Buc-ee's and the timeline is feasting, Stars + Honey is doing $50M in year three, and StockX is launching real-time live shopping. Plus two guest interviews on attribution + organic social, and the public-market DTC rollup that nearly died and engineered an 8x turnaround.ON TODAY'S EPISODE OF ECOMM COWBOYMatthew Kobach (VP of Marketing, Northbeam) — Spent the last dec
Hello, Siri AI | AG1 Adds Creatine | Walmart Takes On DoorDash
Apple just dropped its new Siri AI, AG1 Pro launched a reformulation adding creatine HMB, and Walmart is stepping to DoorDash with restaurant delivery. Plus three guest interviews on modular racket-sport bags, Shopify event enrichment for the AppLovin AXON era, and the virtual-summit playbook for Amazon sellers.ON TODAY'S EPISODE OF ECOMM COWBOYJack Oswald (Founder, Cancha) — Former UK-based I
SKYLRK: Bieber Goes Hardware | Meta's $115B Wipeout | "Ads Eat Everything"
Sean Frank says ads eat everything, Bieber announced he's going hardware with Skylrk, and Meta shed $115B in a single day. Plus four guest interviews on premium menswear, hybrid performance beverages, ad-industry media, and the mental-performance brand chasing 4,000 retail doors.ON TODAY'S EPISODE OF ECOMM COWBOYSteven Borrelli (Founder and CEO, Cuts) — Founder of the LA-based premium fitted tees
Shopify x Manus | HOT JOBS! | Cash App Wand
Shopify just dropped "type a prompt, get a whole store" at Build with AI, Netflix and FIFA partnered on a new game ahead of the 2026 World Cup, and IM8 added Comfrt founder Hudson Leogrande to the board. Plus two guest interviews on operate-to-own SMB acquisitions and the future of conversational SMS.ON TODAY'S EPISODE OF ECOMM COWBOYWill Fry (Founder and CEO, American Operator) — Ho
New York's AI Ad Crackdown | Icon's Pivot | Yap Ad Format is Dying?
New York just dropped new labeling rules for AI-generated characters in ads — the operator class is processing what it means for every brand running synthetic UGC. Plus three guest interviews on DTC paid search, post-purchase upsells, and the partner program turning agency referrals into a "negative CAC" channel.ON TODAY'S EPISODE OF ECOMM COWBOYAlex Walser (Founder, Savant Syndicate
Nestlé x Helaina | Outdoor Voices' Comeback | Phia: Chrome Extension of the Stars
Nestlé is putting human-identical proteins in baby formula — the timeline is processing what precision-fermentation hitting infant nutrition means for CPG. Plus three guest interviews on performance TV, the DTC personalization pivot, and the AI-native bank for middle-market operators.ON TODAY'S EPISODE OF ECOMM COWBOYDaniel Druger (VP of Product, Universal Ads) — Building Comcast's self-se
David Protein Pints: SOLD OUT | Meta's AI Exploited, Hijacked IG Accounts | Dad Gang x Shopify
David Protein just dropped its Ice Cream Pints and the timeline is on fire — Andrea, Bryce, Darren Rovell, and the operator class are weighing in. We break down the launch and the David x Clipfarm news. Plus two stacked guest interviews on Shopify page-building and small-batch candle DTC.ON TODAY'S EPISODE OF ECOMM COWBOYSanjay Jenkins (Growth, Replo) — Leads growth at the visual page-building
Más+ by Messi: No More | Meta's AI Hardware Push | Quince Furniture Pop-Ups??
Messi just launched Más+ and the DTC timeline is processing what a global superstar entering functional hydration means for the category. We break it down — plus three guest interviews on student-founder CPG, live commerce, and building a national fermented foods brand.ON TODAY'S EPISODE OF ECOMM COWBOYAditya "Adi" Banerjee (Founder and CEO, Posana) — UC Berkeley sophomore building a
Meta Partners w/ Marpipe | HOT JOBS | Anthropic to Roll Out Mythos
Anthropic is rolling out Claude Mythos and the timeline is processing what it means. Plus Meta x Marpipe just dropped. We break it down — and bring in four stacked guest interviews on the future of commerce, retention strategy, the Shopify app ecosystem, and the case for static ads in an AI-everything world.ON TODAY'S EPISODE OF ECOMM COWBOYPhillip Jackson (Co-Founder and CEO, Future Commerce)
MORE Meta Subscriptions | Reddit x Shopify | Lululemon Ends Chip Wilson Battle
Meta just launched paid subscriptions — Eric Seufert and the operator class are breaking down what it means for the ad ecosystem and every brand running Meta. We dig in. Plus two stacked guest interviews on performance marketing and creator-led growth.ON TODAY'S EPISODE OF ECOMM COWBOYLauren Huttner (Founder, Pebble) — Forbes 30 Under 30 2026, running a data-driven, creator-led marketing studi
FIGURE Humanoids x Catalyst Brands | Everlane Founder Starts Over | Hooters Family Rebrand
Figure just signed a deal with Catalyst Brands to deploy humanoid robots — and the timeline is processing what it means for retail and ops at every scale. We break it down. Plus three stacked guest interviews.ON TODAY'S EPISODE OF ECOMM COWBOYLeandro Cabrini (Founder and CEO, Proppel) — The Argentine-born, UK-based founder placing vetted LATAM remote operators, marketers, and creatives into US
France Bans Zyns | Oasis App Rebuilding | Congress Bringing De Minimis Back?
France just banned nicotine pouches and the timeline is on fire—what it means for Zyn, the entire functional pouch category, and the DTC operators betting big on the space. We break it all down. ON TODAY'S EPISODE OF ECOMM COWBOYJeromy Sonne (Founder and CEO, Daypart.AI) — Serial ad-tech founder bootstrapping Daypart since 2023. Started as a DSP and pivoted hard into an AI media-buying platfor
David Protein's Cod 2 | Media Buyer Index | Aaron Rivadeneyra x Nate Cooper x Chris Ruder
David Protein just dropped Cod 2 and the timeline is split — Karine Hsu, Andrea, Alexa Kilroy, and the operator class are all weighing in. We break down the launch and what it means. Plus three stacked guest interviews with one of the sharpest ecommerce operators in licensed CPG, one of the most active early-stage consumer investors in the country.ON TODAY'S EPISODE OF ECOMM COWBOYAaron Rivade
Oasis App Controversy | Meta CPCs + CVRs Falling | Oisin O'Connor x Aidan Thibodeaux
TODAY'S EPISODE OF ECOMM COWBOYOisin O'Connor and Aidan Thibodeaux (CEO, Recharge / CEO, Skio — now part of Recharge) — On April 30, 2026, Recharge acquired Skio for $105M cash in what's been called the largest private acquisition in subscription commerce. Skio had raised just $8M total. Combined, the platforms now power 20,000+ merchants and process $20B+ in GMV. Oisin co-founded Rech
Google I/O Domination | "Lower-Value Human Capital" | Jared Gutstadt
Google I/O just dropped a wave of launches that could reshape ecommerce — Universal Cart, Omni, and the new Glasses. We break down what every DTC operator needs to know. Plus two stacked guest interviews on profit-first paid media and a new launch in social-first podcasting.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt (Founder and CEO, Rebel Audio) — Serial entrepreneur, two-time Emmy nomi
Shein Acquires Everlane: $100M | Man vs. 3PL Machine | Dan Melnick x Sean Agatep x Cody Wittick
SHEIN just bought Everlane — the DTC darling of the 2010s — for $100M. The timeline is on fire and we're breaking down what it means for the future of DTC, M&A, and the fast-fashion vs. mission-driven brand collision. Plus three stacked guest interviews on AI for ecommerce, the engraving and personalization playbook, and what really happened at the Meta Marketing Performance Summit.ON TODA
Meta Morale is Low?? | HOT JOBS | Ashwinn Krishnaswamy x Matt Wan
Thrive Capital just dropped $100M into Shopify and the market is processing what it means. Meanwhile inside Meta, morale has hit a historic low ahead of next week's 10% layoffs — WIRED's reporting is brutal. We break it all down. Plus two stacked guest interviews on brand design and the next wave of functional pouches.ON TODAY'S EPISODE OF ECOMM COWBOYAshwinn Krishnaswamy (Partner, For
Helix-02: Humanoid 3PL? | Billboard 100 x Consumer Psychology | Colin Landforce x Jack Raines x Joshua Schall
Today on The Ecomm Cowboy Show, we break down what Helix-02 actually means for warehouses, fulfillment, DTC operations, and the future of ecommerce labor.This episode covers the biggest ecommerce news, DTC news, AI news, and Shopify ecosystem stories of the day, including:Figure Helix-02 livestream — the humanoid robot working a 24-hour shift, what tasks it's actually doing, and how close we
Shopify: AI-Referred Shoppers Convert Better | Amazon Ditches Rufus | Justin Buckley
Shopify just dropped the data — AI-referred shoppers convert better and spend more. We break down what it means for every DTC brand reading the new chat-driven funnel. Plus two stacked guest interviews with one of the most successful agency operators in DTC and one of the sharpest early-stage consumer investors in the country.ON TODAY'S EPISODE OF ECOMM COWBOYJustin Buckley (Co-Founder, ATTN A
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