5 Minutes into the Future of Public Relations
This podcast examines the technological, political, economic, and social trends shaping the future of public relations and strategic communication. It builds on the book "Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession," edited by professors Alexander V. Laskin and Karen Freberg. Episodes explore topics such as artificial intelligence, big data, political polarization, and misinformation. Leading researchers share theoretically grounded and practically relevant insights on how the profession — from media relations to crisis communication and measurement — must evolve. The show is produced in connection with Quinnipiac University.
Episodes
Future of PR: Sport Public Relations in 2050
Brandon C. Boatwright discusses his co-authored chapter (with Lexi Merriman): Sport Public Relations in 2050. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Fre
Future of PR: The Rise of Postmodernism
Burton St. John III discusses his chapter: Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Commu
Future of PR: Measurement and Analytics in 2050
Nathan J. Carpenter discusses his chapter: Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/
Future of PR: Virtual Influencers
Ekaterina Ivanova discusses her co-authored chapter (with Alina Arti, Vilma Luoma‑aho, and Juha Munnukka): Navigating the Future of Virtual Influencers - Hijacking Risks. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-i
Future of PR: Crisis Communication in 2050
W. Timothy Coombs discusses his chapter: Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Futu
Future of PR: The Growth of Malicious AI
Marta N. Lukacovic discusses her co-authored chapter (with Deborah D. Sellnow‑Richmond): The Growth of Malicious AI: Countering Disinformation and Deepfakes Amid Mega‑Crises. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communicati
Future of PR: Propaganda and Psychological Warfare
Greg Simons discusses his chapter: Propaganda and Psychological Warfare Aspects in the Strategic Communication of the 21st Century: European Union’s Place in the Global Order. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communicat
Future of PR: Responsible AI in Public Relations Practice
Lea-Ann Germinder discusses her co-authored chapter (with Luke Capizo): Responsible AI for Public Relations Practice: Applying Public Relations Practitioner Perspectives to Ethical Codes for the Use of Generative Artificial Intelligence. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https
Future of PR: The Influencers
Karen Freberg discusses her co-authored chapter (with Kate Stewart): Behind the Velvet Rope: Influencers and Creators as the Future Entertainment Celebrities in Public Relations. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communi
Future of PR: Risks of Artificial Intelligence
Marina Vujnovic discusses her co-authored chapter (with Dean Kruckeberg): Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession available at
Future of PR: Artificial Intelligence
Dean Kruckeberg discusses his co-authored chapter (with Marina Vujnovic): Questions of Power over (and Control of) Social, Political, Economic, and Cultural Dimensions of Artificial Intelligence in Public Relations and Strategic Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession available at
