The UGC Industry Podcast
The UGC Industry Podcast explores the world of user-generated content and the creator economy. It brings together creators, brands, and other people building in the UGC space for one ongoing conversation. Episodes likely cover trends, strategies, and practical insights for working with or creating user-generated content.
Episodes
How This Fitness Coach Made $15K in His Fourth Month of UGC | Kason Grainger E8
Would you keep creating after making over 100 videos without a single sale?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Kason Grainger to discuss his transition from fitness coaching to UGC, the learning curve behind performance-based content, and how he reached a $15K month with one brand.Kason shares why having 248K followers didn’t automatically make him good at UGC,
Why an Influencer With 400K+ Followers Is Going All-In on UGC | Zach Rance E7
Why would someone with over 400,000 followers start making videos they don’t even post on their own page?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Zach Rance, a former Big Brother contestant, content coach, and longtime influencer, to discuss his move into UGC, creating content consistently, and building brand relationships that go beyond a single paycheck.Zach share
How He Doubled His Tech Sales Income Working Just Two Hours a Day | Bryce Marin E6
What would make you walk away from a lucrative tech sales job just months after starting your career?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Bryce Marin to discuss his transition from tech sales to full-time UGC, building an agency, and what brands actually look for when hiring creators.Bryce shares how watching his roommate earn more while working fewer hours chan
The Performance-Based UGC Playbook from Trybe’s #1 Agency Owner | Colin Reich E5
Everybody wants to know, how do I actually make money on Trybe? You’re about to find out…In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Reich, the founder of Trybe’s #1 agency, UGC Club (formely Vsquad), to discuss performance-based UGC, finding the right brands on Trybe, and becoming a creator brands want to keep working with.Colin shares how his agency has paid ou
Breaking through the $10K/Month Ceiling: An Agency Owner’s Playbook for UGC Creators | Andrew Shin E4
Could taking on more brand deals be the very thing holding your UGC business back?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Andrew Shin, founder of the Creator Blueprint and co-founder of GOOD Marketing, to discuss landing brand deals, creating videos that perform, and approaching UGC like a business, not just a side hustle.Andrew shares his journey from working with
7-Figure Agency Owner: "Stop Chasing Followers, Chase Money" | Colin Madden E3
What happens when you stop chasing followers and start creating videos that brands will pay for?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Colin Madden, a Content Economy coach who built a seven-figure agency at just 22, to discuss his journey from aspiring influencer to full-time UGC creator and agency owner.Colin shares how a TikTok opportunity he initially thought
The Queen of Tech UGC Reveals Her Secrets to Going Viral | Sidney Brant E2
What separates a UGC video that gets ignored from one that takes off?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Sidney Brant, the queen of viral tech UGC, to discuss natural on-camera delivery, storytelling, consistent experimentation, and building relationships with brands.Sidney shares how one video generated roughly $41,000 in performance pay across three platforms
He Trained 1,000 UGC Creators—Here’s What the Best Do Differently | Owen Nurminen E1
What separates a UGC creator who lands a few deals from one who builds a lasting business?In this episode of the UGC Industry Podcast, Brandon Hien sits down with Owen, founder of Content Economy, to discuss the rise of organic UGC, what he’s learned from training over 1,000 creators, and the skills that help creators earn better opportunities.Owen shares how he went from creating content for WHOO
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