Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy
A business podcast hosted by Lucas and Luna that examines how earned media actually works in a fractured attention economy. Each episode takes apart a real PR campaign — a startup product launch, a multinational crisis response — using press releases, coverage data and journalist feedback. Lucas, a former business reporter, questions the news value of each pitch, while Luna brings agency-side experience to debates about targeting and message discipline. The show walks through the whole arc of a PR effort, from choosing beat reporters and writing a narrative that survives the first paragraph to embargo tactics, byline placement and measuring results beyond clip counts.
Episodes
How PR Teams Turn Press Into Revenue
Most PR teams measure success in clippings, but the smartest ones are measuring in pipeline. In this episode, Lucas and Luna break down how to bridge the gap between earned media coverage and actual sales conversions. We look at specific attribution models, why traditional 'impressions' are misleading, and how B2B brands can use press mentions to accelerate deal cycles. The conversation centers on
How PR Wins With Invisible Storytelling
Most brands think earned media is a broadcast—shouting from a rooftop. But in October of twenty twenty-six, the highest-impact stories are happening in the quiet spaces between public announcements. We look at how Patagonia uses supply chain transparency not as a press release, but as a living dataset that journalists mine for their own narratives. We explore why silence, when paired with radical
How PR Teams Use Data to Win Coverage Without Pitching
Most PR teams are still sending press releases into the void, but a different approach is winning coverage in 2026. This episode explores how leading brands like Shopify and Stripe are using proprietary data and original research to earn media attention organically. We break down why journalists are ignoring traditional pitches and how creating newsworthy datasets can build lasting credibility. Lu
Why Journalists Hate Your Press Release
Most press releases are ignored because they read like internal memos, not news. In this episode of Public Relations with Fexingo, Lucas and Luna break down the 'inverted pyramid' structure that actually gets picked up by reporters in October twenty twenty-six. They examine a specific case where a B2B software company replaced their standard product announcement with a consumer-focused data story,
How PR Teams Turn Data Into Press Without Pitching
In this episode, Lucas and Luna explore how leading brands are bypassing traditional media pitches by embedding themselves directly into the news cycle through proprietary data. We look at a specific case where a mid-sized fintech company released an annual inflation impact report that wasn't just internal research but a public utility for consumers. The strategy hinges on making journalists' jobs
How Quiet Brands Win Press Without Launches
This episode explores the counterintuitive strategy of earned media for brands that refuse to launch. Lucas and Luna dissect how companies like Patagonia and Basecamp generate massive coverage by embedding news into their operational rhythm rather than staging press events. They analyze why traditional PR metrics fail these organizations and offer a concrete framework for building an 'always-on' m
How Data Storytelling Transformed Corporate PR
Most PR teams treat data as a shield, hiding behind safe, sanitized metrics that bore journalists. This episode flips that script by examining how one mid-sized fintech company used raw, unvarnished consumer spending data to win top-tier coverage in late September 2026. We break down the specific mechanics of turning dry spreadsheets into narrative hooks, why journalists prefer messy reality over
Why Your PR Team Is Ignoring Journalists To Win Coverage
In a market where every brand is shouting, silence becomes the loudest signal. We explore how leading companies are winning earned media by deliberately withholding information, letting journalists fill in the blanks through data scarcity and strategic ambiguity. Using recent examples from tech and finance sectors, we break down why giving less can yield more coverage, how to identify the right mo
How PR Wins With Silent Storytelling
In this episode, we explore the counterintuitive strategy of silent storytelling in public relations. Lucas and Luna examine how leading brands are achieving massive earned media coverage by deliberately withholding traditional press pitches. They discuss specific examples from recent October 2026 campaigns where restraint created more buzz than announcements, focusing on the psychology of curiosi
How PR Wins When You Stop Pitching
In this episode, Lucas and Luna explore why traditional media pitching is dying in October 2026. They analyze the shift toward earned media through data journalism and community trust, using a case study of a mid-sized fintech firm that replaced cold emails with transparent reporting. Learn how to build PR resilience by becoming a source of truth rather than just another inbox item.
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How B2B Brands Build PR Resilience Through Community
Most B2B PR teams treat media relations as a transactional pitch, sending out press releases and hoping for coverage. This episode explores how leading brands are shifting to community-led public relations, where engagement with niche professional groups drives organic earned media. We examine the mechanics of building trust within micro-communities before seeking external validation, using specif
How Data Journalism Transformed Corporate PR
In October 2026, the line between data science and public relations has vanished. This episode examines how companies like Airbnb are using proprietary internal datasets to generate earned media coverage that traditional press releases can never achieve. We explore the mechanics of 'data journalism' as a PR strategy, why journalists now prefer original research over opinion pieces, and how busines
How Crisis PR Wins Trust When Silence Fails
Most brands panic when a product fails or a data breach hits, defaulting to legal-speak and delayed responses. But in September 2026, the fastest path to recovery isn't silence—it's radical transparency. We examine how a major logistics firm turned a massive supply chain collapse into a trust-building moment by publishing real-time operational data instead of hiding behind press releases. Lucas br
How PR Wins When You Stop Pitching
Most PR teams treat media relations like a volume game: blast out press releases, track open rates, and hope something sticks. But in September 2026, that approach is failing because journalists are overwhelmed by AI-generated noise. In this episode, we look at the counterintuitive strategy of 'stealth PR'—building relationships with niche communities and subject-matter experts long before you nee
How Micro-Communities Drive Earned Media Success
In this episode, Lucas and Luna explore how B2B brands are bypassing traditional media blasts to win coverage through hyper-niche community building. They analyze the case of a logistics software firm that grew its press mentions by engaging specialized Slack groups rather than pitching major outlets directly. The hosts discuss the mechanics of earned media in fragmented digital landscapes, the im
The Invisible ROI of Media Relations
We explore how a specific B2B software firm, DataStream Inc., turned a minor supply chain glitch into a major earned media win by leveraging internal operational data rather than product features. Lucas and Luna break down the mechanics of this strategy, focusing on why transparency about failures builds more trust than polished success stories in today's skeptical market environment as of Septemb
How Journalists Find Stories In 2026
In this episode of Public Relations with Fexingo, Lucas and Luna dissect the shifting mechanics of media discovery. With Episode 200 exploring how journalists find stories, we go deeper into the specific behavior changes happening right now in September 2026. We examine why traditional press release drops are failing to generate earned media and introduce the concept of 'narrative seeding'—a strat
How Journalists Actually Find Stories In 2026
Most PR teams are still guessing where journalists look for leads. We break down the actual mechanics of modern newsroom sourcing, focusing on how search algorithms and social listening have replaced the traditional press release inbox. Using examples from recent consumer tech launches and regulatory shifts in September 2026, we explore why your best story might be hiding in plain sight within ind
How PR Wins Without the Big Launch
Most B2B brands waste budget chasing viral moments that never arrive. This episode explores a counterintuitive strategy used by companies like Salesforce and HubSpot to secure consistent earned media coverage without product launches. We break down how embedding journalists into ongoing operational narratives creates sustainable press opportunities. Lucas and Luna examine the mechanics of narrativ
Why PR Teams Are Ignoring Journalists To Win Coverage
The old playbook of relationship-based pitching is breaking down in a market saturated with AI-generated content. This episode examines how leading brands are shifting from direct journalist outreach to building 'owned' media ecosystems that journalists actually want to cite. We look at the specific mechanics of this shift, why earned media is becoming harder to buy, and the concrete data on why t
How PR Wins When You Stop Pitching
In this episode, Lucas and Luna explore why traditional media pitching is failing in September 2026. They break down the 'reverse pitch' strategy used by successful B2B tech firms, where brands provide raw data or investigative leads to journalists rather than polished press releases. The discussion centers on a specific case of a mid-sized logistics company that gained major coverage by sharing u
How PR Wins When You Stop Pitching
Most PR teams are stuck in a broken feedback loop of cold outreach that journalists delete without reading. In this episode, we look at why the most effective modern media strategy isn't about better subject lines, but about building an internal newsroom that generates its own stories before you ever pick up the phone. We break down how to shift from transactional pitching to relationship-based st
How Internal Data Wins External Press Coverage
Most PR teams send out press releases about product launches. But the most durable earned media stories come from inside your own data warehouses. In this episode, we look at how a mid-sized logistics firm turned three years of internal routing data into a national feature story that drove more qualified leads than their entire ad budget combined. We break down the specific audit they ran, the nar
How Customer Support Tickets Become PR Gold
Most brands treat support tickets as liabilities. This episode explores how one fintech company turned a routine customer complaint into a major earned media story by addressing a systemic accessibility flaw. Lucas and Luna break down the specific mechanics of mining internal data for public relations value, moving beyond product launches to find stories in everyday friction points that resonate w
How B2B PR Wins Without the Big Launch
Most B2B brands assume they need a flashy product launch to get media coverage. This episode explores how quieter, operational stories—like supply chain resilience or employee retention metrics—often outperform big announcements in earned media. Lucas and Luna break down why journalists prefer concrete data over hype, using real-world examples of companies that won major headlines by talking about
Why Your PR Strategy Is Failing Because of AI
As newsrooms integrate generative AI into their workflows, the rules for earned media have shifted fundamentally. Lucas and Luna break down how AI-driven newsgathering is changing source verification, pitch relevance, and story selection. They explore why traditional press releases are being deprioritized by automated systems and what data-backed alternatives actually work in a hybrid human-AI new
How to Turn Customer Support Tickets Into Media Stories
Most PR teams treat customer support tickets as noise, but they are actually the richest source of unvarnished brand narratives. In this episode, Lucas and Luna explore how leading brands have successfully mined their own help desks to find human-interest stories that journalists crave. We look at a specific case where a B2B software company turned a mundane billing error into a feature in a major
How Quiet Brands Win Media Without Launching Products
Most brands think earned media requires a splashy product launch or a celebrity endorsement. But what happens when you strip away the hype and focus on operational transparency? This episode examines how Patagonia’s Worn Wear program and Salesforce’s sustainability reporting turned internal processes into front-page stories. Lucas and Luna break down the mechanics of turning boring supply chain da
How B2B Brands Win Coverage Without a Product Launch
Most B2B brands wait for a product launch to pitch the press, but that strategy leaves months of silence. In this episode, we break down how industrial software company Salesforce and manufacturing leader Siemens use non-product storytelling to earn consistent media coverage. We examine their specific campaign angles, from executive thought leadership to supply chain transparency reports, and show
Why Your Best PR Story Is Buried in Your Supply Chain
Most brands treat their supply chain as a back-office function, but today we look at how transparency in sourcing can become your most powerful earned media asset. We examine the specific case of a mid-sized apparel company that turned a complex logistics overhaul into a major feature story by focusing on worker welfare and material traceability rather than just efficiency. Lucas breaks down why j
The ROI of B2B Press Releases That Actually Get Read
Most B2B press releases are ignored because they read like internal memos, not news. In this episode, Lucas and Luna break down why the average business-to-business announcement gets a five percent open rate and how to fix it. They examine a specific case where a mid-sized software firm shifted from product-launch language to solving a customer’s operational pain point, resulting in coverage from
How Internal Culture Drives External Media Coverage
Most PR teams treat culture as an HR function and media coverage as a sales channel, keeping them entirely separate. This episode explores how treating employee experience as a primary story engine creates authentic earned media that press releases cannot buy. We examine the mechanics of internal storytelling, using concrete examples from companies like Salesforce and Patagonia to show why journal
How Supply Chain Stories Win Earned Media Coverage
Most PR teams treat supply chain data as back-office noise, but in September of twenty twenty-six, that hidden operational reality is becoming the most credible angle for earned media. This episode breaks down how one mid-sized consumer goods company turned a complex logistics pivot into a front-page feature by framing transparency as trust rather than risk. We explore why journalists are shifting
The Silent Value of Earned Media Coverage
We stop treating press coverage as a vanity metric and start measuring it as an asset class. Using the recent shift in how financial firms value brand equity, we explore why a single well-placed article in a niche trade publication can outperform ten paid ads. This episode breaks down the specific mechanics of attribution, the hidden multiplier effect of search engine visibility, and how to build
Why Your Best PR Story Is Buried in Your Supply Chain
Most companies treat their supply chain as a backend liability, hiding it from the press. But what if your logistics network is actually your most defensible marketing asset? In this episode, we look at how Patagonia and IKEA have turned transparent sourcing into a brand moat that competitors can't easily copy. We break down the specific mechanics of earned media for B2B and B2C brands, focusing o
How to Measure the Value of Earned Media
Most PR teams still rely on advertising value equivalents to justify their budgets, a method that distorts reality by equating editorial space with ad inventory. This episode dismantles the AVE model and introduces a rigorous framework for valuing earned media using cost-per-impression benchmarks and engagement multipliers. We walk through a concrete case study where a fintech startup replaced van
The Silent ROI of Earned Media
Most PR teams measure success by counting clips, but that metric misses the real story. We break down why earned media’s true value lies in its compounding effect on search authority and brand recall over time. Using a specific case study of a mid-sized fintech firm, we explore how consistent, low-profile coverage creates an invisible moat around a company’s digital presence, outperforming flashy
How PR Teams Use Data Journalism To Win Coverage
Most press releases fail because they tell journalists what the company wants to say. This episode explores a different strategy: data journalism. We look at how public relations teams can partner with internal analytics to create original datasets that solve specific problems for reporters. Using a case study involving consumer spending trends, we break down how to package raw numbers into a narr
The ROI of Earned Media in Crisis
When a brand faces sudden scrutiny, the difference between a headline and a front-page story often comes down to one metric: earned media velocity. This episode examines how companies like Patagonia and Microsoft navigate high-stakes public relations crises by leveraging existing trust capital rather than buying attention. We break down the specific mechanics of how earned media coverage acts as a
The Silent Exit of Journalists from Your Press Releases
Most PR teams obsess over getting a journalist to quote their client, but they ignore the more common and telling metric: who actually walks away. In this episode, we look at the quiet phenomenon of source attrition in financial reporting, using a recent case where a major fintech firm lost three key executives from their interview pool after a regulatory scare. We break down why journalists cut s
The Hidden Cost of Viral PR Stunts
We dissect why a recent tech startup’s aggressive influencer campaign backfired, costing them more in reputation damage than they gained in sales. Lucas and Luna explore the difference between earned media and borrowed attention, using specific metrics from Q3 2026 to show how short-term viral spikes often erode long-term brand equity. We break down the mechanics of trust decay and offer a concret
How Journalists Hunt For Sources And How You Feed Them
We break down the mechanics of how journalists actively hunt for sources, moving beyond passive pitching to proactive source cultivation. Using a specific case from a major tech trade publication, we explore how providing verified data points before a story breaks can position your brand as the definitive expert. This episode covers the psychology of source selection, the importance of niche exper
How One Journalist's Editing Style Reshaped a Press Release
In this episode, Lucas and Luna dive into a surprisingly effective PR tactic: tailoring your press release to a specific journalist's editing style. They dissect a real case where a fintech startup studied a reporter's writing patterns—short paragraphs, active verbs, no jargon—and rewrote their announcement to match, resulting in a feature story rather than a brief mention. The conversation explor
How a Journalist's Revision History Shapes Your Pitch
In this episode of Public Relations with Fexingo, Lucas and Luna explore a fresh angle on media pitching: the journalist's revision history. They discuss how editors' edits, headline changes, and story tweaks reveal what a publication truly values, and how PR pros can use that insight to craft pitches that land. Using a concrete example from a major business publication, they break down how to spo
How to Get a Journalist to Fact-Check Your Claim
Ever wonder what actually happens after you hit send on a pitch? This episode of Public Relations with Fexingo dives into the anatomy of a fact-check request and how to turn it into a trust-building opportunity. Using the real-world example of a tech PR rep who landed a Wall Street Journal feature by offering to verify a statistic their client had quoted, Lucas and Luna break down the three types
How a Journalist's Newsroom Politics Shape Your Pitch
On this episode of Public Relations with Fexingo, Lucas and Luna dig into a rarely discussed but crucial factor in earned media: the internal dynamics of a newsroom. From beat assignments to editorial priorities, a journalist's position within their publication shapes what they cover and how. Using a recent example of a mid-sized tech firm that landed coverage by understanding a reporter's interna
Pitching a Journalist Through Their Own Newsroom Culture
In this episode, Lucas and Luna dig into a surprisingly underused PR angle: the culture inside a newsroom. Not the reporter's beat, not their old columns, but the unwritten rules, rituals, and incentives that shape how a story gets assigned. They use the example of a small tech PR team that landed a feature in a major outlet by studying the publication's internal style guide and the editor's publi
How One Journalist’s Takedown Became a PR Win
In episode 170 of Public Relations with Fexingo, Lucas and Luna explore a counterintuitive PR strategy: using a journalist's critical article as the foundation for a successful follow-up pitch. They break down a real-world case where a company turned a scathing review into a transparent, data-backed story that earned positive coverage. The episode dives into the psychology of journalists, the art
How a Journalist's Old Interview Became a New Feature
Lucas and Luna uncover a powerful PR tactic: mining a journalist's past interviews to find the threads they keep pulling. In this episode, they walk through a real example — a fintech founder who studied a reporter's decade of conversations about financial literacy and used that to land a feature. They break down the research method, the pitch structure, and the timing. Plus, they share the one mi
How to Pitch a Journalist Using Their Own Data
In this episode, Lucas and Luna explore a powerful yet overlooked PR tactic: using a journalist's own data, charts, and numbers to craft pitches that get noticed. They break down how to find data points a reporter has previously used, how to frame your pitch as a natural extension of their analysis, and why this approach builds credibility rather than coming across as lazy. Lucas shares a specific
How to Pitch a Journalist by Citing Their Own Coverage
In this episode, Lucas and Luna dive into a counterintuitive PR tactic: using a journalist's own past coverage as the hook for your pitch. They break down why referencing a reporter's earlier work builds trust, how to avoid looking lazy or stalkerish, and the exact structure of a 'coverage-citing' pitch that gets responses. Using real-world examples from the Fexingo Business podcast network and be
How to Pitch a Journalist Using Their Own Beat
In this episode of Public Relations with Fexingo, Lucas and Luna dive into the art of crafting PR pitches that align perfectly with a journalist's specific beat. They explore why generic pitches fail and how deep research into a reporter's past stories, beats, and writing style can dramatically increase your chances of coverage. Through concrete examples and practical strategies, they discuss how
How to Pitch a Journalist Using Their Own Beat
In this episode of Public Relations with Fexingo, Lucas and Luna explore a fresh PR angle: using a journalist's own beat—the specific topic they cover day in and day out—as the foundation for your pitch. They break down why beat-based pitches cut through the noise, using the example of a fintech startup that landed coverage in a major business outlet by aligning with a reporter's focus on financia
How a Journalist's Annual Report Became Your PR Goldmine
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a surprising PR angle: using a journalist's own annual report — their beat coverage, year-in-review pieces, and even their editor's letter — as the gateway to a tailored pitch. They break down why studying a reporter's annual output reveals hidden patterns: recurring sources, favorite data points, and the kinds of stories t
How a Journalist's Own Beat Became Your PR Edge
In this episode, Lucas and Luna dive into the art of pitching a journalist by tapping into their specific beat. They explore how understanding a reporter's coverage area can transform a generic pitch into a tailored story, using a real-world example of a fintech startup that landed a feature in a major business publication by aligning their narrative with the journalist's beat on digital banking t
How to Pitch a Journalist Using Their Own Beat
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a counterintuitive PR strategy: using a journalist's own beat as the foundation for your pitch. Instead of pitching your product or angle, you craft a story that aligns perfectly with the reporter's established coverage territory. Lucas breaks down the anatomy of a beat-based pitch, from the initial research phase to th
How a Journalist's Beat Becomes Your PR Edge
In this episode of Public Relations with Fexingo, Lucas and Luna explore the power of understanding a journalist's beat—their regular coverage area—as a strategic PR lever. They discuss why generic pitching fails and how deep knowledge of a reporter's past stories, sources, and style can transform outreach. Using the example of a tech reporter covering AI regulation, they show how to craft a pitch
How to Turn a Journalist's Own Archive Into Your Pitch
In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful PR technique: pitching a journalist by tapping into their own archive of past work. They walk through a real-world example where a small tech startup landed a feature in a major tech outlet by referencing a reporter's three-year-old piece on supply chain resilience. The hosts break down how to find the right archiv
How a Journalist's Old Pitch Became Your Winning PR Move
In this episode of Public Relations with Fexingo, Lucas and Luna dig into a clever twist on PR strategy: using a journalist's own rejected pitch as the key to landing coverage. They walk through a real-world example where a startup noticed a reporter had pitched a story to their own editor, got turned down, and then used that very idea to craft a pitch that got published. The hosts break down why
How to Pitch a Journalist Using Their Own Podcast
In this episode, Lucas and Luna explore a surprisingly effective PR tactic: using a journalist's own podcast as a research tool to craft pitches that land. They break down how to mine podcast episodes for a reporter's genuine interests, recurring questions, and even pet peeves, then use those insights to pitch stories that feel tailor-made. The conversation centers on a real case: a fintech PR tea
How a Journalist's Own Mistake Became a PR Opportunity
In this episode, Lucas and Luna dig into the surprisingly effective PR tactic of using a journalist's own past mistake as the hook for a pitch. They explore a real case where a tech reporter's incorrect prediction about a product's failure became the opening for a founder to offer a fresh angle — turning an awkward moment into a mutually beneficial story. The conversation covers the ethics of this
How a Journalist's Own Mistake Became Your Best Pitch
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a counterintuitive PR strategy: using a journalist's own correction as a hook for your pitch. They dive into the psychology behind corrections, why they signal a reporter's commitment to accuracy, and how to reference them respectfully without seeming opportunistic. Using a real-world example involving a major tech publ
How a Journalist's Fact-Check Request Became a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a counterintuitive PR tactic: using a journalist's fact-check request as the opening for a story. They explore how a small fintech company turned a routine verification email into a feature in a major business publication by providing not just the facts, but a compelling narrative arc. The hosts break down the strategy step
How a Journalist's Old Mistake Became Your Best Pitch
In this episode of PR with Fexingo, Lucas and Luna explore a counterintuitive PR tactic: using a journalist's old mistake as the hook for your pitch. They break down why journalists respond to pitches that acknowledge their past errors, how to find those mistakes ethically, and the exact framing that turns a correction into a story. Using the example of a tech reporter who wrote a flawed piece on
How a Journalist's Old Column Became Your PR Hook
In this episode of Public Relations with Fexingo, hosts Lucas and Luna explore a clever PR tactic: using a journalist's old column as a hook for a fresh pitch. They break down a real-world case where a PR team noticed a reporter had written a series of columns five years ago on a topic that had recently resurfaced in the news, and used that to land a feature. Lucas explains how to find these colum
Pitching a Reporter Through Their Old Interviews
In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful but often-overlooked PR tactic: mining a journalist's past interviews to find their recurring themes and craft pitches that resonate. They break down how a fintech startup used a reporter's three-year-old interview with a central bank official to land a feature on the future of digital payments. Along the way, they
How a Journalist's Own Correction Became Your Pitch
In this episode of Fexingo Business, Lucas and Luna dive into a counterintuitive PR strategy: using a journalist's own correction as the foundation for a pitch. They explore why corrections are public signals of a reporter's intellectual honesty and curiosity, and how referencing one can demonstrate deep research and genuine engagement. The conversation walks through a real-world example where a P
How to Pitch a Journalist Using Their Own Correction
In this milestone episode 150 of PR with Fexingo, Lucas and Luna dig into a counterintuitive but powerful PR move: using a journalist's own correction as the hook for a pitch. They break down why a published correction is actually a signal of editorial rigor, how to frame your story as the 'next chapter' without pointing fingers, and the importance of timing and tone. Using a hypothetical but real
How a Journalist's Own Correction Led to a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna look at a smart PR move that turned a journalist's own correction into a feature story. They break down a real example where a company noticed a reporter had quietly fixed an error in an older piece, and used that as the hook for a pitch. The conversation digs into why corrections are a goldmine for PR pros, how to approach them with
How a Journalist's Old Investigation Became Your Pitch
In this episode, Lucas and Luna explore a counterintuitive PR tactic: using a journalist's old investigation as the anchor for a new pitch. They break down a real example where a PR team for a cybersecurity startup found a reporter's award-winning investigation from three years prior, tied their client's fresh data to that story's unresolved questions, and landed a follow-up feature. The conversat
How a Journalist's Own Research Data Became Your PR Hook
In this episode, Lucas and Luna dive into a clever PR strategy: using a journalist's own published research data as the hook for your pitch. They break down how one fintech startup landed a feature in a major business publication by referencing a specific statistic the journalist had reported on two years prior—and how that showed genuine attention rather than a generic blast. The conversation cov
Pitching a Journalist Through Their Own Podcast
In episode 146 of Public Relations with Fexingo, Lucas and Luna dive into a clever PR strategy: using a journalist's own podcast as the hook for a pitch. They break down how a fintech startup landed a feature in a major business publication by referencing a specific episode the journalist had recorded months earlier—and how that reference turned a cold email into a warm conversation. Lucas walks t
How a Journalist's Own Charity Gala Invitation Landed a Feature
In this episode of Public Relations with Fexingo, Lucas and Luna explore a PR tactic that flips the typical pitch on its head: using a journalist's own charity gala invitation as the hook for a feature story. They break down a real case where a small tech startup noticed that a top business reporter was on the guest list for a local nonprofit's annual fundraiser—not as press, but as a donor. Inste
How a Journalist's Personal Blog Became Your PR Hook
In this episode of Public Relations with Fexingo, Lucas and Luna explore a clever PR tactic: using a journalist's personal blog to land coverage. They break down a real case where a PR team at a SaaS company noticed a tech reporter's personal blog about productivity struggles with remote work. By referencing a specific post, they pitched the company's new collaboration tool as a solution, earning
How a PR Team Used a Journalist's Own Fellowship to Land Coverage
In this episode of Public Relations with Fexingo, Lucas and Luna dive into a creative PR strategy: leveraging a journalist's recent academic or professional fellowship as a hook for media coverage. They walk through a real case where a tech startup pitched a data privacy story by linking it to a reporter's year-long fellowship at the Berkman Klein Center. The hosts break down why this approach wor
How a PR Team Used a Journalist's Tweet to Land a Feature
In this episode, Lucas and Luna break down a specific PR tactic: using a journalist's own social media post as the hook for a pitch. They walk through a real example where a tech journalist's tweet sparked a feature story for a startup, and share the exact steps the PR team took—from monitoring to timing to follow-up. Expect actionable insights on social listening, personalization, and response ra
How a Journalist's Newsletter Landed a Feature Story
In this episode, Lucas and Luna dive into a PR strategy that uses a journalist's own newsletter to secure coverage. They break down how a B2B SaaS company's PR team analyzed TechBeat reporter Sarah Chen's weekly 'The Circuit' newsletter for three months, identified her recurring 'Tool of the Week' segment, and pitched their client TaskBridge's project management software. The result: an immediate
How to Land Coverage Using a Journalist's Own Book
In this episode of Public Relations with Fexingo, Lucas and Luna explore a powerful yet underused PR tactic: pitching a journalist by referencing their own published book. They walk through a real-world example where a cybersecurity startup landed a feature in a major tech publication by tying their product to a specific chapter in the journalist's book on data ethics. The hosts break down the res
How to Pitch a Journalist Using Their Story Wishlist
A PR team for a climate tech startup landed a feature in a major tech publication by pitching a journalist's own story wishlist. The journalist, Sarah Chen, had publicly listed 'How AI is being used to monitor deforestation' as a story she wanted to write. The startup's AI-powered satellite monitoring tool was a perfect match. We break down how to find a journalist's wishlist on personal websites,
How a PR Team Used a Journalists Own Conference Panel to Land a Feature
In this episode, Lucas and Luna break down a specific PR tactic: using a journalist's own conference panel appearance as a springboard for a pitch. They walk through a real example where a PR team noticed a Wall Street Journal tech reporter spoke on a panel about AI ethics in hiring. Instead of sending a generic pitch, the team crafted a story angle that directly tied to the panel topic and offere
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