
Third Loop
Third Loop is a podcast from Heavybit that explores how changing technology impacts users. It examines the intersection of new technology and user experience through conversations with founders and product leaders. The show looks at how emerging tools and platforms shape behavior, design, and business decisions. It offers insights for developers and entrepreneurs building products.
Episodes

Ep. #12, Shipping at the Speed of Understanding with Steph Hippo
On episode 12 of Third Loop, the Progressive Delivery team speaks with Steph Hippo, Platform Engineering Director at Honeycomb, about what happens when AI accelerates development beyond the pace humans can absorb. They explore safe defaults, evolving code reviews, and the feedback loops that help teams understand what they ship. Steph makes the case for reinvesting saved time in better decisions,

Ep. #11, Durable Systems, Disposable Code with Chad Fowler
On episode 11 of Third Loop, the Progressive Delivery team sits down with Chad Fowler to explore regenerative software and what architecture looks like when AI makes code cheap enough to continually replace. They discuss Phoenix Architecture, Pace Layers, observability, architectural constraints, and why the system itself, rather than any individual implementation, may become the real asset in an

Ep. #10, The System Is More Than the Code with Charity Majors
On episode 10 of Third Loop, the Progressive Delivery team speaks with Honeycomb co-founder and CTO Charity Majors about observability, AI, and the changing economics of software development. They explore a future where code is increasingly disposable and regenerable while architecture, constraints, production behavior, and promises to users become the durable artifacts that matter. Along the way,

Ep. #9, Constraints, Creativity, and Competition
On episode 9 of Third Loop, the Progressive Delivery team explores the complicated relationship between AI, automation, and human creativity. Kim Harrison, Adam Zimman, and Heidi Waterhouse discuss AI’s ability to lower technical barriers and reduce toil, along with its tendency to strip away context, reinforce sameness, and confidently produce answers it does not understand. Along the way, they e

Ep. #8, Sounds Like Alignment with Melinda Fekete
On episode 8 of Third Loop, the Progressive Delivery team sits down with Melinda Fekete to discuss FeatureOps, developer experience, and modern software delivery. The conversation covers feature flag lifecycles, runtime control, experimentation, chaos engineering, and why progressive delivery is becoming even more important in the age of AI-assisted development.

Ep. #7, Exploring DORA and Progressive Delivery with Nathen Harvey
On episode 7 of Third Loop, the Progressive Delivery team speaks with Nathen Harvey about the intersection of AI, DevOps, and user-centric software development. Together, they examine what DORA's research reveals about high-performing teams, why shipping faster doesn't automatically create more value, and how organizations can build stronger feedback loops with users. Along the way, they

Ep. #6, The Weird Edges of Taste with Betty Junod
On episode 6 of Third Loop, Kim Harrison, Adam Zimman, James Governor, and Heidi Waterhouse sit down with Betty Junod. Together, they explore how agentic coding tools are enabling non-developers to build software for themselves, creating a world where the ideal customer profile might be just one person. They discuss personalization, Progressive Delivery, open source, and what happens when users be

Ep. #5, Free, Like Puppies: The Real Cost of AI Code
On episode 5 of Third Loop, Heidi Waterhouse, James Governor, Adam Zimman, and Kim Harrison dig into the hype around AI-generated code and ask a deceptively simple question: if code is “free,” what does it actually cost? From token pricing and maintenance overhead to user value and developer judgment, they explore why software is never quite as cheap as it seems.

Ep. #4, Signals and Levers with Elisabeth Hendrickson and Joel Tosi
On episode 4 of Third Loop, Elisabeth Hendrickson and Joel Tosi join the hosts to discuss systems thinking, software delivery, and why organizations often solve the wrong problems. They explore their upcoming book Signals and Levers, unpacking the CREATE framework and the illusions of progress, predictability, and control. The conversation also dives into AI, user trust, feedback loops, and what i

Ep. #3, Give It a Name: Why Software Needs a Third Loop
In this episode, the hosts unpack the thinking behind the name Third Loop and what it represents. Building on ideas from their book Progressive Delivery, they explore the gap between shipping software and having it truly adopted by users. The conversation dives into feedback loops, user agency, and why modern software requires a closer relationship between builders and consumers.

Ep. #2, Features and Futures with Kent Beck
On episode 2 of Third Loop, Kim, Heidi, and Adam sit down with Kent Beck. They explore how Progressive Delivery extends ideas from Agile and Extreme Programming by focusing on safer releases, feature flags, reversibility, and observability in production. The conversation also dives into AI-assisted coding, experimentation, and what it takes to ship software users can actually trust.

Ep. #1, The Story Behind Progressive Delivery
In this debut episode of Third Loop, James Governor, Kim Harrison, Heidi Waterhouse, and Adam Zimman explore how the concept of Progressive Delivery emerged from real-world frustrations with how the industry talked about shipping software. Drawing on experiences from companies like GitHub and LaunchDarkly, they explain how practices like feature flags, experimentation, and observability came toget
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