Bagley Talks to an Important Person
Jason Bagley, former executive creative director at Wieden+Kennedy, interviews top advertising creatives. He explores how they approach their craft and break down their creative process. The show reveals techniques and secrets behind some of the best work in advertising. It offers insights for anyone seeking to do more impactful creative work.
Episodes
18: Jessica Shriftman: How To Sell A Crazy Idea To A Terrified Client
Jessica Shriftman is currently a freelance creative director with 14 years of experience in an ad agency and startup advertising. Her background lies in art direction, strategy, and creative direction, spanning the gamut of concept to content. She’s known in the industry for delivering thought-provoking ideas that propel brands into pop culture, garnering press and transforming sales. She was sel
17: Jeff Dryer: Give A Sh*t, Stop Giving A Sh*t, Then Give A Sh*t Again — The Brutally Honest Creative Process Behind Grand Prix‑Winning Work!
Jeff is a creative director and art director with over 13 years of experience in advertising, branding, and craft service table critiquing (aka production). After graduating from the VCU BrandCenter, he began his career at Wieden + Kennedy, working on brands like Southern Comfort, ESPN, and Nike Jordan. He’s also led campaigns for Heineken, Miller Lite, Upwork, Amazon, NBA2K, and Jose Cuervo. He
16: Ashley Marshall: How Creative Directors Lead, Inspire, and Deliver Great Work
Ashley Marshall has been an ECD at The Martin Agency for over two years, where she has lead teams to make some of the most talked about work for brands, including Axe, Old Navy, Chobani, Carmax and GEICO. Previously she held the position of creative director at Wieden + Kennedy, where she lead teams to create iconic work for Old Spice, Samsung, Facebook and Secret. Her career began as a copywrit
15: Craig Allen: CALLEN founder on Creative Leadership and Crafting Award-Winning Ideas
*This podcast episode was previously recorded.Craig Allen is the Founder and Chief Creative Officer of CALLEN. He spent nearly 10 years at Wieden + Kennedy’s Portland office where he worked on a large variety of brands. Perhaps most notably, he led the Old Spice team responsible for the “Smell Like A Man, Man” campaign which transformed the brand into the category’s definitive leader and was rega
14: Creating Mischief: How Greg Hahn turned a major setback into the industry's most talked about agency
Greg Hahn is the Co-Founder and CCO of Mischief @ No Fixed Address. In less than four years, Greg has taken the agency from a pandemic start-up to one of the most in-demand agencies in the US and beyond. Mischief has earned Ad Age A-List #1 Agency of the Year in 2022 and 2024, AdAge Creative Agency of the Year 2024, Adweek US Agency of the Year Award 2023, Campaign US Agency of the Year 2022 and
13: Rob Reilly-The Number One Job of a CCO
In this episode of Bagley Talks to an Important Person, Jason Bagley engages in a captivating conversation with Rob Reilly, the Global Chief Creative Officer of WPP, exploring the realm of creativity and innovation. Rob, celebrated for his leadership in the advertising industry, shares insights from his journey, including his pivotal role in WPP's journey to becoming the Creative Company of the Y
12: Lawrence Mellili-How To Art Direct Campaigns That Transcend Advertising
Lawrence Melilli is a Creative Director at Wieden+Kennedy in Portland where he has spent the last decade. In his time there he’s overseen and worked across brands like KFC, Jordan Brand, Nike, EA Sports, EAFC (formerly FIFA), Old Spice, HBO, Trolli, Expedia, P&G, Ford and Fox Sports. These opportunities have led him to some interesting situations including: being patched into a conference cal
11: Jaclyn Crowley-Women In Creative Departments
Jaclyn Crowley has been working in advertising for 20 plus years. She has worked with some of the smartest minds and kindest humans advertising has to offer. While at W+K, she developed award-winning work for brands like HBO, Delta, Duracell and AT&T. In 2019, Jaclyn led and helped win W+K NY's largest client win in its history, McDonald's global. Before that, she got her start as an art dire
10: Yahkeema Moffitt
Yahkeema is a writer and creative director at Wieden+Kennedy Portland and has helped create campaigns for TurboTax, Quilted Northern, Apple, Visa, Nike, The Grammys, and Facebook. Before W+K she created great work for Droga5, Facebook, Media Arts Lab and Brunner. She's been a finalist for AdAge's Creative of The Year. Enjoy the conversation!Jason’s Free Masterclass Training:The 7 Secrets to Becom
9: Chris Beresford-Hill
In this episode, Jason Bagley and legendary creative leader Chris-Beresford-Hill discuss the industry's pitiful lack of training for CD's, and share powerful insights and advice for on how to be a great creative leader.Chris Beresford-Hill is North America President and Chief Creative Officer of Ogilvy, joining in 2021.By 2023 Ogilvy was AdAge Comeback Agency of the Year, one of Fast Co’s most In
8: Eric Kallman
Join former Wieden+Kennedy Jason Bagley and creative legend Eric Kallman as they showcase some of the award-winning 15-second and 6-second commercials Eric and his teams have created over the years, while breaking down some of the keys to making great 15 and 6-second commercials. Eric Kallman is co-founder of ad agency Erich & Kallman and one of the most awarded creatives in advertising histo
7: Christen Brestrup + Bertie Scrase
Christen and Bertie have worked together as a team since 2007, aka donkey’s years (that’s British for “a very long time”). They are the creatives behind countless iconic and award-winning campaigns for brands like Old Spice, Nike, RXBAR, HP, KFC, Samsung, Coca-Cola, TurboTax, Honda, and Finish. They are currently CDs at Wieden + Kennedy Portland where they try their best to make work that people
6: Sheena Brady
Jason talks to Commercial Director Sheena Brady about her creative process for some of the most recognizable spots from the last 20 years. Brady walks through how she prints her own identify on a spot no matter what it's for. To access the full episode, and all other full episodes of Bagley Talks To An Important Person, check out Jason Bagley's 8-week mentorship program, Creative Megamachine, whe
5: Guto Araki
Jason talks to Guto Araki, the new CCO of R&R Partners, about how, very often, the most surprising thing a creative can do is tell the truth.To access the full episode and all other full episodes of Bagley Talks To An Important Person, check out Jason Bagley's 8-week mentorship program, Creative Megamachine, where you’ll learn the secrets and techniques of the world's best creatives: https://
4: Emma Barnett
W+K veteran on Nike and creative icon Emma Barnett gives a detailed presentation of her creative process and the “10 THINGS I HATE ABOUT ADVERTISING.” Emma has created a laundry list of iconic Nike campaigns, such as Dream Crazier, the Kobe tribute spot “Better”, Never Stop Winning, Together (Lebron’s return to Akron), and Come Out of Nowhere (Lebron), just to name a few. Hosted by former Wieden+
3: Nathaniel Lawlor
Nathaniel Lawlor, one of the most award-winning comedy creatives in the industry, breaks down his creative process and exactly how he and Ruth Belotti (and a rockstar DDB crew) created Skittles, the Broadway Musical.Jason’s Free Masterclass Training:The 7 Secrets to Becoming a Legendary Creative DirectorLearn The Secrets And Techniques Of The World's Best Advertising Pros:https://schoolofastonish
2: Eric Baldwin
Eric Baldwin, the former Executive Creative Director of Wieden+Kennedy Portland, and the creative director who helped resurrect brands like Old Spice and KFC, shares how he used art direction to create some of the world's most iconic campaigns.Jason’s Free Masterclass Training:The 7 Secrets to Becoming a Legendary Creative DirectorLearn The Secrets And Techniques Of The World's Best Advertising P
1: Andy Laugenour
W+K veteran Andy Laugenour gives us a detailed breakdown of his creative process and reveals the secrets to how he consistently does great work.Jason’s Free Masterclass Training:The 7 Secrets to Becoming a Legendary Creative DirectorLearn The Secrets And Techniques Of The World's Best Advertising Pros:https://schoolofastonishingpursuits.com/Follow Jason on LinkedIn: https://www.linkedin.com/in/ja
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