Ponderings from the Perch
Ponderings from the Perch features conversations with Priscilla McKinney, founder and president of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding, and design. As a CEO and serial entrepreneur, Priscilla discusses marketing best practices, the challenges and discomfort of entrepreneurship, market research, and her love of the autoharp. The show also explores other marketing oddities and insights for business leaders.
Episodes
Quit Basing Multi-million Dollar Campaigns on Bad Customer Insights
*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*
Most B2B brand teams don't have a market research insights problem; they have a wrong-question problem.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down wit
Collaboration is not Geography: What CMOs and CROs Actually Owe Each Other
*This episode of Ponderings from the Perch is brought to you by EMI Research. Download their 2026 Sample Landscape Report today and see how AI will impact your next survey.*
Two people can share a building, a bonus review, and every strategy meeting on the calendar and still not be on the same team.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Pri
Conversational Research Panels for the Win!
Most surveys are designed for the researcher's convenience, not the person answering them.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Andrew Reid, founder and CEO of Rival Technologies, to get into what conversational, mobile-first research reveals about the space between what brands measure and what people actua
The Truth about SEO/AEO/GEO/AIO and More
*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a market research project coming up and you want expert help, get a quote today.*
Traffic used to prove a website's value, until it started proving something else entirely. Welcome to the fresh hell of SEO/AEO/GEO/AIO and plenty of other acronyms!
On this episode of Ponderings from the Perch, the
How Customer Insights Drive Smarter Market Segmentation
*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*
The shopper your spreadsheet thinks it knows and the actual shopper walking into a store are two VERY different people.
On this episode of Ponderings from the Perch, Scott Sabin, a consumer and shopper insights strategist at
Driving Consumer Insights from Quantitative Research
*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to learn more about where you listen, how you listen, and what kinds of conversations you want more from the show. Click here to take the survey.*
Why would a business built on staying out of the data start shaping it? Because neutrality no longer wins the work.
Trust does.
On this e
The Humanity Gap: What an Expert Content Creation Agency Owner Knows about AI
*This episode of Ponderings from the Perch is brought to you by The Logit Group. If you've got a project coming up and you want a partner who actually shows up, get a quote today.*
AI content does not have a quality problem. It is an identity problem.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney explains something the content cr
IIEX EU Flyover
*This episode of Ponderings from the Perch is sponsored by EMI Research Solutions. Download their seventh annual Sample Landscape Report, which examines how AI, fraud and structural shifts are redefining online samples.*
Didn’t make it to Amsterdam? Here’s your recap. Made it to Amsterdam? Here’s your recap. What we heard overwhelmingly is that the future of market research is not arriving all at
Better Customer Insights Through Innovation
Brands don’t usually notice when their consumer has already moved on, and keep running on assumptions that are no longer true.
Richard Heath, Chief Innovation Officer at Curion Insights, has spent his career building the internal conditions that make it possible to catch that shift before it becomes a crisis. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host an
B2B Content Marketing Strategy that Wins
*This episode of Ponderings from the Perch is brought to you by curioninsights.com. When your brand needs answers and not opinions, you need the smart team at Curion.*
Anyone who’s ever been handed a glass of Tang under the guise that it was a glass of orange juice understands the subtle art of distinction between things that *seem* similar, but is definitely not the real deal. If you’re sipping
Customer Insights and the Power of Context
*Help us shape the future of Ponderings from the Perch by taking our short, 13-question listener survey. We want to learn more about where you listen, how you listen, and what kinds of conversations you want more from the show. Click here to take the survey.*
Your product score does not tell you what your consumer actually experiences.
On this episode of Ponderings from the Perch, the Little Bir
Mastering AI as a Data Quality Tool
The bad actors in market research have AI too, and they’re using it better than most research teams want to admit.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Steve Male, EVP of Innovation and Strategic Partnerships at Logit Group, to get real about what’s actually threatening market research data quality right no
The Power of Conversational Research for Customer Insights
The research fraud crisis is louder than the industry wants to admit, and the companies still shopping from the same compromised sources are not solving it. They are funding it.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Jennifer Reid, Co-CEO and Chief Methodologist at Rival Group, to pull back the curtain on wha
How In-market Testing Delivers Richer Consumer Insights
Consumers are not liars. They are simply unreliable narrators of their own lives, and the entire consumer research industry is built on the gap between those two things.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Rachel Buss, Vice President of Strategic Insights at Curion. With more than 15 years in consumer rese
Why Most B2B Content Fails - and It's Not What You Think
Most B2B content fails not because of bad writing, but because of a misdiagnosis.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, Priscilla McKinney takes on one of the most persistent problems in B2B content marketing: the gap between what companies think is going wrong and what is actually going wrong. McKinney draws on years of auditing B2B content strategies t
IIEX Conference Flyover Day 2
Faster is not better if no one has asked what the speed is for.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinneyreturns to the floor of Greenbook's IIEX North America for Day 2 with seven more conversations with researchers, founders, and industry veterans on what it looks like when AI-driven efficiency meets the parts of research th
IIEX DC Conference Flyover Day 1
Innovation is only as good as the methodology underneath it.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you a Day 1 overview of Greenbook's IIEX North America conference in Washington DC. She moves through the event to have open conversations with eight industry leaders. They discuss how AI, market research, and data qual
Building Influence with a B2B Content Marketing Agency Expert
Most leaders mistake visibility for volume, and that confusion is costing them.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Heather Kernahan, global CEO, founder, investor, and author of Unstuckable, to take on what strategic visibility actually demands from leaders who want to grow a business, not just a followin
Quirks Chicago Flyover
The conference floor doesn't lie. Neither does the gap between what brands think they know about their consumers and what's actually happening.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney hits the floor at Quirks Chicago to do what she does best: getting the real conversations going. This flyover captures the ideas, tensions, an
The Leased Land Problem: Expert Advice on Audience Ownership
Every social media platform you are building on is someone else's property.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney makes the case that most B2B brands have built their audience strategy on land they do not own, cannot control, and will never get back if the landlord decides to change the locks. With long sales cycles and re
The Mental Fitness Practice of a World Champion Freediver
The gap between surviving and performing is not a mindset shift. It is a physiological one.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Helena Bourdillon, four-time World Champion freediver and four-time World Record holder, whose path from the depths of depression to the depths of the ocean reframes what it actua
Stop Posting, Start Distributing
*This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.*
For most B2B companies, the problem is not creating content. The problem, instead, is distributing content.
On this episode of Ponderings from the Perch, the Little Bird Marketing content marketing podcast, host and C
Deeper, Richer Customer Insights through Conversation
The research industry has a data quality problem it keeps politely talking around.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney sits down with Matt Kleinschmit, founder and CEO of Reach3 Insights and part of the broader Rival Group family of companies. With nearly 30 years in the research industry, Matt brings a rare combination
Customer Insights on Shopping Trends
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.*
Shopping online and shopping in-store are two different animals.
On this episode of Ponderings from the Perch, the Little
Closing the Gap Between the CRO and the CMO
Most companies hand their CMO and CRO different scorecards and then act surprised when they fight over the same leads.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney examines why the relationship between chief marketing officers and chief revenue officers breaks down before a single lead changes hands. The tension isn't about incom
A Novel Approach to Data Quality in Consumer Insights
The incentive at every layer of market research is to pass as many respondents through as possible, which means the behavior follows exactly as you'd expect.
Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, welcomes Joey Maddox and Henry Legard, Chief Strategy Officer and CEO respectively at Verisoul, for a conversation about where fraud prevention in market
4 Pillars of Customer Insights
Most insights professionals are too busy completing studies to notice their reports end up in the trash.
Dan Womack, president of KLC, joins Priscilla McKinney on Ponderings from the Perch to dismantle the "study mindset" that keeps research teams from driving real business outcomes. He brings over 20 years of corporate research experience from Fortune 500 firms, including GE Capital, Genworth Fi
What an Expert Recruiter Knows about Filling Top CPG Brand Manager and Marketing Director Roles
*This episode of Ponderings from the Perch is brought to you by Rival Technologies, using AI-powered video analysis to unlock deeper meaning from unstructured data.*
Candidates are going through 200 interviews before landing offers, yet companies are still losing top talent because their hiring processes are too long.
Diana Benedikt, executive recruiter at Newman Search Group, joins Priscilla Mc
AI's Role in Content Marketing Strategy
*This episode of Ponderings from the Perch is brought to you by PatientSight, an agile primary research service providing timely medical insights of interest to your organization.*
Most marketing teams are drowning in AI-generated content that sounds impressive but lacks the one thing that actually converts, and that's humanity.
Priscilla McKinney, host of Ponderings from the Perch and CEO of Li
Using Customer Insights for Better Customer Experience
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.*
Most companies don't have a product problem but an operational problem that's quietly destroying their customer experience
The Interview Glow-Up: A Winning Content Marketing Strategy
Your best LinkedIn content already exists in conversations you're having every day.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney reveals how strategic interviews transform the content creation problem from manufactured brilliance into curated snippets of conversations. She walks through a content marketing strategy that turns ind
Swag that Slaps: The ROI of Good Promotional Giveaways
Most B2B companies throw away thousands of dollars on conference swag nobody wants, keeps, or remembers.
Priscilla McKinney, host of Ponderings from the Perch and CEO of Little Bird Marketing, challenges the bulk mindset destroying promotional budgets across every industry. She introduces what she calls the "stress ball epidemic"—the reality that 90% of conference swag ends up in the trash before
When Market Research Drives Thought Leadership and PR
*This episode of Ponderings from the Perch is brought to you by Rival Technologies. Ranked among the world's most innovative insights suppliers in Greenbook’s 2025 GRIT Report, Rival Technologies uses AI-powered video analysis to unlock deeper meaning from unstructured data.*
Can market research actually drive your thought leadership strategy?
On this episode of Ponderings from the Perch, the Li
Workflow Automation to Create High-Quality LinkedIn Posts
What if your best LinkedIn content is hiding in conversations you're already having?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses a systematic approach to creating high-quality LinkedIn content without adding another full-time job to your plate. She reveals how to capture moments of unconscious competence—when you're sp
Why You Need a Tone-of-Voice Bible For Your Content Marketing Strategy
How do you transform abstract brand values into a consistent voice that cuts through the noise?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the three pillars of developing an authentic brand tone of voice. She breaks down how personality, perspective, and language work together to create communications that sound disti
Can a Podcast Create B2B Lead Generation for a Healthcare Market Researcher?
Years of experience in healthcare insights is worth its weight in gold.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President of the Research & Planning Group, Sean Jordan, about the critical challenges facing marketing research today and the specific experience of working mostly in healthcare. They explore
What kind of thought leader are you?
What if the reason you struggle with thought leadership isn't a lack of ideas, but writing in a voice that isn't yours?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the four distinct types of thought leaders and how identifying your natural style can unlock your content creation potential. She breaks down the visionary,
Thoughts on Customer Insights and Trend Analysis at Ricard Pernod
Can synthetic data truly replace the messy, uncomfortable truths that real humans reveal about your brand?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Manager of Brand Insights at Ricard Pernod, Kira Greenberg, about the critical balance between innovative research methodologies and traditional human-
How Great Market Researchers are Valuable B2B Business Consultants
Can research partnerships move beyond the vendor-client dynamic to become valid strategic extensions of your team?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Paul Mastrianna, Vice President of Business Development at Socratic Technologies, about building research partnerships that prioritize client needs over p
Marketing a Premium Brand in Economic Uncertainty
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*
Can premium brands thrive when consumers tighten their budgets and economic uncertainty looms?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks wi
Conference Lead Generation Strategies That Generate Measurable ROI
Are you spending six figures on conferences and walking away with nothing but branded tote bags?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses how to transform conference attendance from expensive guesswork into predictable revenue generation. McKinney breaks down a three-phase framework that includes three weeks of pre-
Thoughts on Consumer Insights Leadership
*This episode of Ponderings from the Perch is brought to you by Patient Sight, an agile primary research service providing timely medical insights of interest to your organization.*
The strongest client relationships are built by those who ask the best questions.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and
Important Customer Insights from Rare Disease Patients
Can pharmaceutical companies truly understand their customers without hearing directly from the patients who use their products?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and PatientSight President, Dave Muggler, about the critical importance of patient-centered research in the healthcare industry. They explor
A Story of Unemployment to Dream Job in Customer Insights
What happens when you walk into a company with no insights function, where everyone is conducting their own research?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Head of Consumer Insights at StarKist, Raina Rusnak, about building an insights function from the ground up. They discuss how she transformed a fra
Website traffic dropping? Expert Advice for Content Marketing Strategy that Works with AI
Are you seeing website traffic drops across your content?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses the widespread website traffic declines affecting businesses across industries. She explains how Google algorithm updates and AI search integration have fundamentally changed how people consume content online, with AI-
A Growth Strategy Framework for Effective Leadership
What happens when the biggest obstacles to innovation aren't technical, but human?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, founder and president of Sylver Consulting, Brianna Sylver, about transforming turbulence into trust through emotional leadership. They explore how insights leaders can navigate the ine
Social Media Marketing Strategy: Just a Game of Dungeons & Dragons?
Is your social media marketing strategy failing because you're trying to control something that was never designed to be controlled?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why most B2B social media strategies fail and how to build one that actually works. She explains that the problem isn't posting at the wrong ti
Decoding the Emotional DNA of Market Research Insights
What if the biggest factor driving your business decisions isn't logic, but emotions?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Psyclone CEO Ryan Baum about combining psychological science with data analytics to decode the emotional DNA of consumer and voter behavior. They explore how even seemingly ration
Quirks New York Conference Flyover Day 2
*This episode is brought to you by Dynata, the world's preeminent provider of market data services and first-party permission-based data.*
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney continues her Conference Flyover of Quirks New York 2025. She conducts interviews with 12 industry leaders, giving you their thoughts on everything
Quirks New York Conference Flyover Day 1
*This episode is brought to you by Multilingual Connections, providing unparalleled translation, transcription, transcreation, and localization services to organizations worldwide.*
What happens when market researchers need insights yesterday but can't sacrifice quality or authenticity? They meet on the regular at events around the world to make meaningful industry connections and have real conve
The American Society of Trial Consultants: 2025 Conference Flyover
What happens when psychology meets the courtroom and artificial intelligence starts reshaping how we select juries?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney and CRO Stephanie Douglass give you their Conference Flyover from the American Society of Trial Consultants' 44th Annual Conference in New Orleans. They share insights ga
Better Market Research Insights through Human Truth
Why do brilliant marketing strategies with massive budgets still fail spectacularly?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO Alexander Millet about the critical disconnect between what customers say they want and what they want. They explore how Brandtrust uses applied social and behavioral sciences
IIEX Amsterdam Conference FLYOVER
What happens when market researchers from around the world gather in Amsterdam to discuss the future of insights?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney takes you on a conference flyover of Greenbook’s IIX EU Amsterdam conference floor. She conducts interviews with 20 industry leaders, giving you an earful of their thought
Customer Insights Under Threat: The Data Quality Solution
Can you defend your research insights if stakeholders challenge them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, speaker and Full Circle Research Chief Product Officer Alexandrine de Montera about the critical shift in market research data quality standards. They explore how industry events have transformed cl
An Entrepreneurial Approach to Delivering Customer Insights
Can you grow a market research company to £6 million in just two years?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Potentia Insight Managing Director Suzy Hassan about building a successful consultative data collection company from the ground up. They explore how Potentia Insight achieved remarkable growth
Practical Advice for High-Quality Shopper Insights
What's hiding in consumer blind spots that brands need to uncover?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and President and Head of Client Consulting at Nailbiter, Gram Bowsher, about capturing authentic consumer behavior through their proprietary in-the-moment video methodology, videometrics. They dive int
Algorithms, Influence, and the Illusion of Control
Are you exhausted from chasing algorithm "hacks" that stop working the moment you try them?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses why obsessing over algorithms derails marketing strategies and how to build sustainable social influence instead. She explains that algorithms aren't the enemy or your friend—they're l
How Inclusive Research Drives Innovation and Marketing Strategy in Healthcare
Amplifying patient voices transforms healthcare outcomes beyond what medical professionals alone can achieve.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Senior Vice President at Rare Patient Voice, Pam Cusick, about the critical importance of including patient perspectives in healthcare research and product
How to Make Marketing Automation Work with Personalized Content
Could understanding the non-conscious drivers of human behavior be the key to creating marketing that truly resonates?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, author and Chief Creative Officer at HBT Marketing Nancy Harhut about behavioral marketing. Harhut explains how understanding hardwired human behavio
Quirks Chicago Conference Flyover Part 2
This podcast mini-series is brought to you by Smith Hanley & Associates, connecting businesses worldwide through specialized recruitment solutions.
What makes a market research company truly stand out in 2025?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney delivers Part 2 of our Quirks Chicago Conference Flyover as she catches up
Quirks Chicago Conference Flyover Part 1
*This podcast mini-series is brought to you by Gazelle Global, connecting businesses worldwide through expert research services and specialized recruitment solutions.*
How do research pros tackle today's most pressing challenges while preparing for tomorrow's opportunities?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney gives you
What's Empathy got to do with B2B Content Marketing and Revenue Generation?
Could your team's hidden challenges be preventing business growth?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Team Leadership Coach Meghan Opitz about unlocking collective brilliance in organizations. They explore how trust-based team coaching can transform company culture and drive b2b content marketing su
Content Creation Shakeup: Thinking Outside the Blog
Are you stuck in a content marketing rut, doing the same thing over and over again?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney discusses thinking outside the blog for content creation. She explores how a robust content marketing strategy extends beyond blog posts to include various formats that can help brands stand out in an a
The Bright Future of the Market Research Industry
Could the market research industry be entering its golden age?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, CEO and Founder of OpinionRoute, Terence McCarron, about modernizing consumer insights and delivering meaningful competitive insights. They explore the intersection of technology and human expertise in mar
How Social Selling Skills on LinkedIn Build Professional Influence
Is your LinkedIn profile just a digital resume or a powerful business development tool?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest, keynote speaker, and Account Director at Savanta, Jake Pryszlak, about mastering social selling and building influence on LinkedIn. They discuss Jake's journey as "The Research Gee
Marketing Strategy and Networking Tips from an Event Planning Expert
Is your company missing out on the power of bespoke events for business growth?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest Tara Mackay, Head of Global Events at The Research Club and Founder and CEO of Eventality, about the transformative power of corporate events as essential tools for networking. Mackay share
QRCA Day 3 Flyover
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And if you haven’t already, check out Part One and Part Two of the QRCA series!*
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the final part of a three-part Conference Flyover from QRCA i
QRCA Day 2 Flyover
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. Click here to listen to Part One, and be on the lookout for Part Three of the QRCA series!*
How do qualitative researchers adapt to rapid industry changes while maintaining personal connections? A look inside Day 2 of QRCA.
On this episode of Ponderings from the
QRCA Day 1 Flyover
*This podcast mini-series is brought to you by Multilingual Connections, enabling you to connect with your audience in their language. And be on the lookout for Parts Two and Three of the QRCA series!*
How do thought leadership and networking tools shape modern qualitative research? A look inside QRCA.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO
Data Privacy Best Practices for Market Research
Market research must evolve beyond simple data collection to protect people's privacy.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Ipsos Senior Vice President Alina Serbanica about global data privacy in market research. They explore how privacy legislation varies across regions and the challenges of impleme
10 Mental Models for Better Marketing Strategy - Part 2
Mental models can function as the hidden architecture of marketing strategy.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney presents the second installment of her exploration into mental models and the positive impact they can have on marketing strategy. As an established thought leadership strategist, she breaks down five powerful
How Market Insights Drives Competitive Advantage
Want to know how winning companies use their nuanced understanding of human behavior and market insights as a basis for competitive advantage?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Social Lens Research Managing Partner Natasha Stevens and Founding Partner Julie Diaz-Asper about transforming marketing strategy th
Data-driven Marketing Strategy with Marketing Mix Modeling
Can data reveal which 50% of your marketing budget is actually working?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and CEO of Mix Analytics Hillary Borndahl about transforming content marketing strategy through data-driven analysis.
Through their company's marketing mixed modeling approach, Mix Analytics help
What to Expect at QRCA 2025
Want to know what corn on the cob and mascara wands have in common?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and QRCA President Jeff Hecker about building community in qualitative research.
As co-founder and principal of Athena Brand Wisdom, Hecker brings 15 years of experience conducting research across in
Putting the Human back in Human Resources
Can intentional leadership transform workplace culture and employee trust?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and RADICL Work co-founder Dan Riley about the critical role of trust in organizational success and creating transformative workplace environments. As a content marketing consultant helping orga
10 Mental Models for Better Marketing Strategy - Part 1
** Be on the lookout for Part 2 to hear mental models Six through Ten **
Stop letting outdated thinking frameworks hold back your marketing strategies.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, introduces powerful mental models that revolutionize marketing strategy and professional decision-making. Drawing from her backgrou
Email Marketing Best Practices Straight from Santa's Workshop
Effective email list management demands a systematic approach.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney breaks down essential email marketing best practices through a creative North Pole analogy. She explains how businesses often chase new prospects while overlooking opportunities within their existing database.
McKinney un
How Anthropology and Technology Can Perfect Buyer Personas
Understanding consumers beyond traditional market research metrics is important. Perfecting buyer personas requires a deeper dive, and technology can help.
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guest and Glimpse Chief Strategy Officer + Chief Client Officer, Adam Bai about the evolution of buyer personas in mar
Common Misconceptions About LinkedIn
Is your LinkedIn profile working against you?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, discusses how LinkedIn serves as more than just a job-hunting platform, positioning it as a powerful tool for networking and social selling at scale. The platform's evolution from a simple job board to a comprehensive professional network
How Sales and Marketing Effectiveness Turns into Revenue Generation
Why are traditional market research firms getting left behind in the industry's rapid evolution?
On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with Tony Brown, founder of SKAIL, about transforming revenue generation strategies beyond traditional relationship-based selling. The urgency of this transformation is evident in rec
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