Ambitious Podcast
The Ambitious Podcast is hosted by Kate Perkovic, a former server who became a seven-figure business owner and business coach. In each episode she explores how ambition drives entrepreneurial success and what it takes to move through pivotal roles in building a company. Listeners hear practical insights and conversations with experts about setting audacious goals and achieving breakthroughs. The show also covers ambitious living as part of broader, holistic personal growth.
Episodes
How to Plan a Black Friday Promo That Actually Sells Out | EP.147
$6.3 million per minute. That is how much money is being spent during Black Friday. Not per hour. Per minute. And if your business isn't intentionally positioning itself to be one of the options your ideal client is already planning to spend on, you are quite literally leaving money on the table every single November. This episode is the full Black Friday playbook and it's one Kate runs th
EP. 146: The 7 Messages Buyers Need Before They Buy From You
If you've been posting consistently, showing up on stories, putting in the reps, and still feel like your content is going nowhere, this episode is going to be the most useful thing you listen to this month. Not because it tells you what to post. Because it tells you what job every piece of your content is supposed to be doing, and why your marketing is probably missing half of them. Kate thinks a
EP.145: The Hidden Reason You're Not Attracting Premium Buyers
You might have a premium price. You might even have premium results. But if the people closing into your offers are draining your energy, questioning every boundary, and expecting more than they paid for, you don't have premium buyers. And that's not a leads problem. It's a positioning problem. This episode is the one Kate pulls out when someone tells her they want to level up their cl
EP.144: The Soft Skills That Actually Close High-Ticket Sales
You refined the script. You adjusted the wording. You practiced the objection handles. And they still didn't close. If that sounds familiar, this episode is going to change the way you think about sales completely. The script is not the problem. It was never the problem. What's happening on your calls that has nothing to do with what you're saying is what's costing you the close. T
EP.143: The Daily Habits That Separate Who You Are From Who You Want to Be
You know who she is. The future version of you. You can see how she runs her mornings, how she responds to problems, how she shows up in her business. You've pictured her. You've journaled about her. You've told yourself you're becoming her. And then the alarm goes off, or the client messages, or the brownie is sitting right there, and you choose the old version again. And you have
EP.142: Successful and Miserable: When Ambition Loses It's Fun
You still love your business. You're not ready to walk away from it. But somewhere between where you started and where you are now, it stopped being fun. The milestones barely register. The creativity feels forced. Your body is exhausted in a way that sleep doesn't fix. And the version of you that used to wake up fired up feels like a different person. This episode is for the entrepreneur
EP.141: The Real Reason Your Team Isn't Giving You Any Relief
More people on payroll. More expenses going out. And somehow, you're still working the same hours you were before any of them existed. If that's where you are right now, this episode is the one that finally explains why. The problem isn't that you hired the wrong people or that you need a better project management tool. The problem is that you delegated tasks but kept all the responsib
EP.140: You Don't Have to Be an Influencer to Build a Personal Brand
You didn't sign up to post your morning coffee. You didn't sign up to document every corner of your house or have strangers know your dog's name. And if building a personal brand means becoming an influencer, you want no part of it. The problem is that's not what a personal brand actually is, and this episode is here to clear that up once and for all. Kate has been in this industry
EP.139: Why Your Sales Funnel Stopped Working
Something has shifted, and you've felt it. Getting leads, warming them, converting them - it all feels harder than it did a few years ago. This episode is the explanation you've been waiting for, and more importantly, the update your business model probably needs. The funnel you built in 2021 is not the funnel that works in 2026. The market is more saturated, buyers are more skeptical, and
EP.138: Stuck at the Same Revenue Every Month?
Same numbers as last week. Same as the week before. You're doing everything right, and nothing is moving. That's a plateau. And the plateau itself isn't the real problem. The voice that shows up next to it, the one that says this is permanent, that you've peaked, that whatever you had is gone, that's the problem. This episode is the resource Kate comes back to herself, and the
EP.137: How to Take Maternity Leave When YOU Are the Business
Nobody posts the messy middle of planning a business around a baby. You see the pregnancy announcement. You see her back at her desk a few months later. What happens in between, the finances, the team, the client conversations, the fear that the whole thing falls apart the moment you step back, that part nobody talks about. Until now. This episode is for the woman who wants to have a family and a
EP.136: Stuck in Your Comfort Zone? How to Know If You're Justifying Fear or Making a Smart Choice
Comfort is not lazy. It's actually one of the most sophisticated opponents you're going to face in business. It comes to the table with logical arguments, reasonable timelines, and a really convincing case for why now is not the right time. And if you're not paying close attention, you'll lose to it every single round without ever realizing you were in a negotiation at all. Today&#
EP.135: First-Gen Entrepreneur Isolation: How to Build Your Own Safety Net
Nobody hands you a manual for this. There's no parent to call when a client ghosts an invoice, no older sibling who's been through a slow month in their own business, no family member who can tell you what it actually feels like to be the one holding the contract. When you're the first entrepreneur in your family, and especially the first woman, you are the roadmap. You're not foll
EP.134: How to Find Your Personal Style When Nothing in Your Closet Feels Right w/Jamie Lewis
Getting dressed every morning shouldn't feel like a problem to solve. But for a lot of women, it does. The same ten pieces on rotation, the Pinterest boards full of outfits that never translate, the pile on the floor before a night out. Today's guest is personal stylist Jamie Lewis, and this episode is everything you didn't know you needed to hear about style. What makes this conversat
EP.133: The 4-Part Social Proof Framework That Turns Client Wins Into Consistent Sales
You have results. Real ones. Clients hitting milestones, sending voice notes, sharing wins you genuinely didn't expect. And yet somehow, when it comes to marketing that proof, it either feels like you've already used it, like you're repeating yourself, or like every post looks exactly the same as everyone else's before and after. Today's episode is the masterclass on fixing tha
EP.132: From Goat Milk to $150M w/ Brent Ridge of Beekman 1802
What does it actually look like to build a nine-figure brand from a moment of total financial collapse, a herd of borrowed goats, and the decision to never walk away? Today's guest is Brent Ridge, co-founder of Beekman 1802, and this conversation is one of those episodes that will genuinely stay with you. Brent's story starts in 2008. He and his partner Josh had just lost their careers in
EP.131: The Truth About Passive Income That Nobody in Online Business Will Tell You
You want sales coming in while you sleep. You want to stop feeling like the second you step away, the revenue stops too. That desire makes complete sense, but there's a reason so many entrepreneurs spend a year chasing passive income only to end up more exhausted, more confused, and no closer to the freedom they were after. Today's episode is the conversation the passive income space isn&#
Hot Takes: Online Business Advice I Absolutely Hate
Eight years in this industry, and the one thing that's never changed? Everyone online has an opinion and they're saying it like it's law. High ticket is the only way to scale. No, passive income is the move. Master organic before you touch ads. Ads are a waste when you're small. Charge your worth. Batch your content. Outsource your zone of genius. The bold, all-or-nothing takes are
5 Discovery Call Mistakes Killing Your Close Rate
Your discovery calls aren't failing you, they're talking to you. The no-shows, the reschedulers, the people who ghost halfway through the application, the calls that feel great but never close, every single one of those is a signal. Most people just don't know how to read it. That's what today's episode is about. Not a generic sales pep talk, but a real front-to-back breakdown
Thinking About Quitting Your Business? STOP. Listen To This First
Save this one. Seriously. Bookmark it, download it, do whatever you need to do so that the next time you're sitting in the feeling of I can't keep going, you can come back here. Because that day is coming. Maybe it already came this week. The moment where you question whether you're cut out for this, whether it's ever going to work, whether the smartest thing you could do is just..
A Client Just Asked For a Refund. Here's Exactly What To Do
Refund requests. Cancelled contracts. Failed payments. Nobody's posting about this on Instagram, but it's happening in scaling businesses everywhere, including the ones you admire most. Today's episode is the masterclass that most business coaches won't touch, and it might be the most important thing you listen to all year. The truth is, a client asking to leave rarely has as much to do with money
People Are Watching, Saving & Engaging. So Why Is Nobody Buying?
Most online business owners are great at creating offers. Far fewer know how to create demand for them. And if the only time your offer moves is during a launch, a flash sale, or a "only 3 spots left" push, today's episode is the one you've been needing. Demand isn't a campaign. It's not a tactic. It's an ecosystem you build inside your marketing every single day, and
Strategic Patience: Why It Builds Million-Dollar Businesses
Every entrepreneur has heard it both ways: progress requires patience and success loves speed. But what if the problem isn't that you're moving too slow or too fast, it's that you're pressing the wrong button at the wrong time? In this episode, I'm breaking down the relationship between patience and speed in business, why so many scaling entrepreneurs are misusing both, and how
EP.124: How to Stand Out Online When Everyone Does What You Do| The Ambitious Podcast
Standing out in a saturated online market starts with one thing: a brand point of view. In this episode, I'm breaking down why having a clear, consistent brand perspective is the most powerful growth strategy for female entrepreneurs and online business owners right now, and why blending in is quietly costing you clients, sales, and authority.I'm walking you through the difference between an opini
EP.123: Audience vs. Community: Why One Grows Your Business and One Doesn't | The Ambitious Podcast
Community building is the real competitive advantage in today's market. You don't need a bigger following to have more community. People with 1.2 million followers are seeing zero sales because they have audience, not community. A big following is an audience that watches you. A community is a collective group of people who move because you're leading them somewhere they want to go. If
EP.122: AI, Sales & Positioning: The Online Space Has Shifted PT 2 | The Ambitious Podcast
AI integration is no longer optional for your business. If your competitors are using AI and you're not, they're operating at a pace you can't match. How fast you integrate it will be the determining factor of your success in the next 12 months. The relationship piece is what AI can't touch yet, but everything else is changing fast.Premium buyers want specialists, not generalists. Standards have g
EP.121: The 4 BIGGEST Changes in Online Business RIGHT NOW! | The Ambitious Podcast
Online business strategy that worked two years ago doesn't work anymore. The online consulting market is now worth $6.2 billion. The number of consultants has grown 54% in six years. Standing out has become the actual barrier to entry, not starting a business.Everyone can feel something has shifted but most can't put their finger on exactly what changed. I'm breaking down the major shi
EP.120: Stop Losing Clients: The 12-Month Retention Map Explained | The Ambitious Podcast
Client retention is how you scale without burning out on marketing. If you're signing clients who leave after one contract and you're right back at zero every six months, your retention strategy is the problem, not your sales funnel.A client paying $2,000/month for six months with bad retention generates $12,000. Good retention? $36,000 from the same marketing effort. It costs five times m
EP.119: Why Half Your Team Is Secretly Job Hunting w/ Dave Garrison
I hire people and it feels like I've increased my expenses, widened my team, and yet I haven't reduced my workload or mental pressure at all. If you see people coming to you saying "what do you want me to do?" and you give them solutions, you have a buy-in problem. Half the people on your team are already looking for another gig. And it's almost never about pay.I'm joined by Dave Garrison, Chief N
EP.118: Simplicity Scales: The Road Map To 7-Figures | The Ambitious Podcast
Getting to seven figures isn't about doing more. It's about removing what's not working and doubling down on what is. You have the ingredients for seven figures. You don't have the recipe.I'm breaking down the framework every seven figure business I've worked with has in common: one target market, one offer, one sales process, one primary channel, one year of relentless foc
EP.117 Unfiltered: Your Top Questions Answered – Marketing Strategy, Brand Repositioning, & Scaling | The Ambitious Podcast
This is an unfiltered Q&A episode. No script. No preparation. Just the questions you submitted and my honest answers about what's keeping you stuck. We're covering why content gets engagement but not sales, how to reposition without losing momentum, when to delegate sales, whether to scale one offer or build multiple, what identity shift is required to hit seven figures, and if I could only he
EP.116: The Things I’m Still Figuring Out at 33 | The Ambitious Podcast
You see the highlight reel. The milestones. The scaled business. The loving relationship. What you don't see is me crying in my therapist's office trying to figure out how to be in my feminine energy because I genuinely don't know how. You don't see me stress-eating cookies at midnight. You don't see me about to move into a construction zone.Social media is a highlight reel, an
EP.115: The 5 Psychology-Backed Ways to Build Brand Authority | The Ambitious Podcast
People get paid to be in Forbes. Credential stacking won't make you a leader. You can't demand authority in a room. Your authority has to be learned, perceived, felt.When you have real authority, sales become easier. Clients stop comparison shopping. They trust your recommendations without pushback. You're not constantly defending your value. People come to you pre-sold.But most of what we've been
EP 114: How to Align Your Business With the Life You Want | The Ambitious Podcast
If you dread opening Slack on Monday mornings, if you can't take time off without chaos, if you're working all day only to finish admin tasks at night, your business doesn't fit your life anymore. It's not that you fell out of love with your business. The structure of how it runs doesn't support the life you actually want.I'm breaking down the signs your business has become a prison (dread, schedu
EP.113: From Funnels to Substack: The Long Game of Brand Building w/ Landon Poburan | The Ambitious Podcast
Every marketing strategy works. Funnels work. Social media works. Ads work. DMs work. The question isn't what works, it's what works for YOU and the business you actually want to build. Today I'm joined by Landon Poburan, a serial entrepreneur and marketing strategist who's managed over $15 million in advertising across 10+ years. After going $42K in debt, experiencing clinical bur
EP.112: The Dark Side of Ambition | The Ambitious Podcast
What does it really cost to be ambitious? If you've ever felt too big for some rooms but not enough for others, if you hide your success because you're afraid of making people uncomfortable, if you've sacrificed relationships and time and energy in pursuit of something bigger, this episode is for you.I don't wanna have to be strong right now. I don't wanna have to figure it out
EP.111: Is SEO Dead? How Google, AI & Search Are Changing Business Visibility w/ Kara Duncan | The Ambitious Podcast
Is SEO dead or just different? If you've been relying solely on social media to grow your business, you're missing a massive opportunity. Today I'm joined by Kara, an SEO expert who's been doing this for 5+ years, to break down exactly how search engine optimization works in the age of AI and what you need to do to get discovered online.Google had 5.5 billion searches per day in 20
EP.110: The Role of Self-Trust in Business Growth & Leadership | The Ambitious Podcast
Am I the problem? Is it me and the way that I am showing up? If your business strategy isn't working, your marketing feels stuck, or you keep starting things without finishing them, the issue might not be your strategy. It might be that you don't trust yourself to execute it.You can have the perfect funnel, the perfect offer, the perfect sales process, and still self-sabotage everything if
EP.109: The 101 Of Creating Habits: James Clear Insights | The Ambitious Podcast
Winners and losers have the same goals. So what really differentiates those that are successful and those that are not? You don't rise to the level of your goals, you fall to the level of your systems. Today I'm breaking down the principles from James Clear's Atomic Habits and sharing the exact framework for creating lasting behaviour change in your business and life.This episode is my
EP.108: Women as Breadwinners: The Financial & Emotional Pressure No One Talks About | The Ambitious Podcast
Are you a female breadwinner struggling to balance work and family? You're not alone. One in three Canadian couples now have women as the primary earner, and in the US that number has tripled since the 1970s. But while more women are breadwinners, our support systems and gender roles haven't caught up.If I stop performing, this is all gonna fall apart. Sound familiar? Today we're diving into what
EP.107: Where Scaling Businesses LOSE Money (And How To Fix It) | The Ambitious Podcast
You're hustling. You're working hard. You're making sales. But somehow, you're not seeing the profit you expected. Sound familiar? Today we're diving into the hidden money leaks that are quietly draining your business, and most of them have nothing to do with your P&L.I'm breaking down the five major areas where scaling businesses are burning through money: operations, team structure, offers a
EP.106: From Ego Death to Entrepreneurship: The Making of a $10M Founder w/ Neal Thakkar | The Ambitious Podcast
Have you ever lost everything you thought you were? Today's guest went from Division 1 soccer player to overdosing on pills, to building a $10 million supplement company, to losing it all to predatory financing, to rebuilding a seven-figure business in six months. Neal Thakkar's story is raw, real, and one of the most powerful conversations I've ever had on this show.Neal is an entrepr
EP.105: How High-Level Entrepreneurs Triage & Prioritize Their To-Do Lists | The Ambitious Podcast
Do you feel like everything needs you right now? Like you need more than one of you to get everything done? You're scrolling social media when you know what you should actually be doing, spending hours tweaking Canva graphics that don't move the needle, and letting other people's urgency dictate your entire day.Today I'm breaking down the triage system I use with all my scaling cli
EP.104: Women’s Hormones in 2025: Stress, Metabolism & Fertility w/ Jessica Dupont | The Ambitious Podcast
Are you dealing with painful periods, missing cycles, weight gain you can't explain, anxiety that won't go away, or fertility struggles that your doctor keeps calling "unexplained"? What if I told you that being a woman is not a diagnosis, and those symptoms your doctor keeps brushing off as "normal" are actually your body trying to tell you something?Today I'm sitt
EP.103: The 3 Brand Tiers That Control Your Pricing, Sales, & Clients: Mass, Premium or Luxury | The Ambitious Podcast
Are you attracting the wrong clients? Does your sales process feel harder than it should? Are you constantly trying to convince people to convert even though you know you're offering an incredible service?Here's what's actually happening: you're saying premium, but your pricing and packages don't feel premium. Or you're marketing luxury but delivering a mass market experien
EP.102: Mastering the Product Game: Branding, Sales & What They Don’t Tell You w/ Madison Paige | The Ambitious Podcast
Have you ever thought about starting a product-based business? Maybe you've wondered what it would take to get a product into stores, scale it into a household name, or if you should add products to your existing service-based business.Today I'm sitting down with Madison Page, who has helped brands go from a few thousand dollars a month on Etsy all the way to landing in major retailers lik
EP.101: The Hard Truths About How You Showed Up This Year | The Ambitious Podcast
When was the last time you actually sat down and reflected on where you're at?Not the "I'll think about it while I'm rushing through my to-do list" kind of reflection. I'm talking about actually sitting with yourself, asking the hard questions, and getting real about what's working, what's not, and where you're actually going.Today's episode is different.
EP.100: ONE HUNDRED Episodes of Ambitious | The Ambitious Podcast
I can't believe I'm saying this, but we just hit 100 episodes of the Ambitious Podcast.This is not your typical episode. No guest, no strategy framework, no business breakdown. Today is just you and me, getting real about what this journey has been like. The messy parts, the vulnerable parts, the parts I was terrified to share but did anyway.We're diving into why I really started this podcast (spo
EP.99: Dreamstorming: The 3-Phase Framework That Scales Ideas Into Execution | The Ambitious Podcast
Ever had a brilliant idea that never made it past your brain? Or watched a dream die because someone poked too many holes in it before you even had a chance to build it?In this episode of Ambitious, George Bryant is back to teach one of the most powerful frameworks I've ever learned. This is the Dream Storming model, originally created by Walt Disney to bring Disneyland to life. We're brea
EP.98: The AI Shift: Future-Proofing Strategies Every Entrepreneur Needs to Do RIGHT NOW | The Ambitious Podcast
AI is no longer a futuristic concept. It's our present reality, impacting every industry and business. In this episode of Ambitious, I emphasize the critical shift from quantity to quality in content creation, highlighting the importance of brand voice and personalization in marketing. While AI can boost efficiency and idea generation, true connection and sales conversion hinge on emotional re
EP.97: How To Set Boundaries & STOP People Pleasing In Life and Business
In this episode of the Ambitious, I dive into the topic of enforcing boundaries in both business and personal life. Drawing from my experience in therapy and firsthand struggles as a notorious people pleaser, I discuss how broken boundaries often stem from never being clearly established. Learn the signs that you might be struggling with boundaries, common business scenarios reflecting this strugg
EP.96: Reclaiming Safety After Trauma & What It Taught Me About Power w/ Tyler Blankchtein | The Ambitious Podcast
In this episode of Ambitious, I am joined by Tyler, a self-defense instructor and personal protection specialist with Masada Tactical. Tyler shares her incredible journey of overcoming trauma and reclaiming inner power through Israeli combat training. We discuss the profound transformation that self-defense training can bring, especially for women considered 'too much' or 'aggressive&#
EP.95: My Most Raw Business Mistakes & The Lessons That Changed Everything | The Ambitious Podcast
In this episode of Ambitious, I reveal how I built a seven-figure business in 18 months, despite stumbling into comfort zones and facing major setbacks. I open up about my struggles with imposter syndrome, financial missteps, and the importance of respecting the process in building a successful venture. From hiring mistakes and investment regrets to launch failures and overcoming crises, I share t
EP.94: The Ultimate Guide To Black Friday Promotions | The Ambitious Podcast
Black Friday is the Super Bowl of marketing, where shoppers spent $6.3 million per minute online last year. In today's episode of Ambitious, we dive deep into how to leverage this peak sales period effectively. We'll discuss creating urgency, demand, and interest in your promotions, and why last-minute marketing won't cut it. Whether you're a seasoned marketer or a Black Friday new
EP.93: The Power Couple Behind The Massive Marketing Empire w/ Kenda & Soren Laney | The Ambitious Podcast
In this episode of Ambitious, I sit down with the incredible power couple, Kenda and Soren Laney, who scaled their business from the ground up to seven figures at. We discuss their unique neuromarketing framework, the burn-the-ships mentality that enabled their rapid growth, and their strategic approach to maintaining lead flow and client retention. Kenda and Soren also dive into their personal jo
EP.92: Beyond Revenue: The Hidden Indicators Of Business Growth | The Ambitious Podcast
In today's episode of Ambitious, we're tackling the often overlooked side of business growth. We're breaking the misconception that more revenue is the singular indicator of progress. We'll explore the various markers of success beyond just financial gain, touching on operations, personal well-being, team dynamics, and client retention. Whether you're scaling up or just startin
EP.91: The HARD Truths of Entrepreneurship | The Ambitious Podcast
In today's episode of Ambitious, we are diving into the hard truths of what it takes to truly succeed as an entrepreneur. It's not just about having the best ideas, but about executing faster than anyone else. Selling is crucial, as without it, you only have a hobby, not a business. Consistency in the slow, boring tasks is what moves the needle. We also explore the importance of adapting t
EP.90: Regulating Your Nervous System Through Somatic Work w/ Hannah O'Donovan | The Ambitious Podcast
In this episode of Ambitious, we dive into the power of somatic work with Hannah O'Donovan, founder of Soma Soma and host of the Too Much Not Enough Podcast. Hannah shares her journey from a high-achieving event producer facing burnout to finding true alignment through somatic practices. Discover why it's essential to tune into your body's wisdom, how to start incorporating simple prac
EP.89: The Mask of Success Is Exhausting. I Took It Off | The Ambitious Podcast
In this episode of the Ambitious Podcast, I take a look at what success truly means beyond social media's influence. Reflecting on my personal struggles and experiences, I reveal how societal and online standards can obscure our genuine values and definitions of success. Tune in to discover how to recognize your own version of success, why it's essential to stay true to yourself, and how to celebr
EP.88: Command vs. Control: Lead with Power, Not Pressure | The Ambitious Podcast
In this episode of Ambitious, we discuss the critical differences between command and control in your business. Learn why trying to control every aspect can stem from fear and how it leads to burnout. Understand the key traits of a commanding presence and why it's essential for generating trust and better results. We'll break down how you can start shifting from a control mindset to one of
EP.87: CliftonStrengths Explained: What Helped Me Lead, Sell, & Scale w/ Rosie Noel | The Ambitious Podcast
In this episode of Ambitious, we dive into the world of identifying and leveraging unique strengths with leadership coach and Clifton Strengths expert, Rosie Noel. Rosie, who transitioned from Fortune 500 consulting to entrepreneurship, specializes in helping high achievers understand and utilize their individual strengths to achieve better results and feel more energized in their work. We explore
EP.86: 33 Lessons I Learned at 33 That CHANGED My Life | The Ambitious Podcast
In this episode of Ambitious, I reflect on turning 33 and the significant lessons I've learned over the past year. From battling self-doubt and overcoming the urge for urgency in life and business, to understanding the true meaning of self-love and the importance of surrounding yourself with people who truly support you, this episode covers it all. Join me as I share insights on shaming versus
EP.85: Mastering the Art of Scaling: 1 To Many Offerings | The Ambitious Podcast
In this episode of Ambitious, we dive deep into the art of scaling a one-to-many offering without sacrificing personalization. I share my personal experiences and insights on how to effectively balance customization and scalability using a structured framework. You'll learn how to maintain intimate client relationships while avoiding the chaos that often comes with scaling. We break down key conce
EP.84: Breaking Free From Codependency in Love, Life & Business | The Ambitious Podcast
In this episode of Ambitious, I sit down with Alyssa Zander, a codependency expert, top podcast host, and author to uncover the depths of codependency and its impacts on our lives. We define codependency, not just as addiction but placing our worth and value outside of ourselves. Alyssa shares her transformative journey, offering frameworks on identifying codependent patterns in romantic relations
EP.83: What To Do When You Don't FEEL Like Showing Up | The Ambitious Podcast
In this episode of Ambitious, we tackle a common struggle every entrepreneur faces: how to show up and perform even when motivation is lacking. We explore the inner negotiation that happens when you just don't want to do the tasks laid out by your ambitious self and how to handle the ensuing shame spiral. I share personal experiences and strategies to push through those tough days with micro-goals
EP.82: The Confidence Gap: Why Women Wait & How to Move Anyway | The Ambitious Podcast
In this episode of Ambitious, we explore the true essence of confidence as a product of action rather than thought. Discussing cultural and societal biases, I share insights on how confidence differs between men and women and the impact of past experiences on our self-trust. I break down the 'confidence gap,' addressing why many capable women hold themselves back, and introduce the concept
EP.81: How Soul Life Balance Helped This 7-Figure Founder Escape Numbness & Depression w/ Sam Kabert | The Ambitious Podcast
In this episode of the Ambitious Podcast, I talk with Sam Kabert, author of Soul Life Balance, A Guide to Igniting and Integrating Spiritual Awakenings. Sam shares his journey from Silicon Valley success to deep emotional numbness and how breathwork, plant medicine, and spirituality transformed his life. We dive into how traditional work-life balance can keep you stuck in a state of human doing, a
EP.80: My Messy Path To Building A 7-Figure Business | The Ambitious Podcast
In this episode of Ambitious, I share my journey of overcoming learning disabilities, navigating through various challenges, and ultimately building a seven-figure business. From the stark financial contrasts I witnessed in my family, to struggling in school, pivoting through different career paths, and finding my passion in business coaching, this episode dives deep into the milestones, setbacks,
EP.79: The Secret to Overcoming Sales Objections Without Pressure, Force, or Manipulation | The Ambitious Podcast
In today's episode of Ambitious, we dive deep into sales objections. We'll explore why objections are a natural part of the sales process and how they aren't personal or reflective of your offer. Instead, objections represent normal resistance that clients experience when on the brink of change. By adopting a heart-centered sales approach, you'll learn how to empower, support, and care for your pr
EP.78: The Hidden Struggles of Women with ADHD | The Ambitious Podcast
In this episode of Ambitious, I sit down with the incredible Jenna Free to discuss all things ADHD. Jenna, a Certified ADHD therapist, shares her personal journey of being diagnosed in her thirties and how she successfully manages ADHD through her proven frameworks. We explore the nuances of ADHD symptoms, especially in women, and discuss the importance of regulation, mindset, boundaries, and bala
EP.77: Why Hustle Culture Nearly Broke Me, And the Feminine Shift That Saved My Business | The Ambitious Podcast
In this episode of Ambitious, I share my personal journey from the relentless hustle of scaling my business to seven figures, to the emotional and mental toll it took on me. I open up about how my pursuit of success nearly broke me and how I realized that making money doesn't equal happiness or fulfillment. I talk about the importance of balance and how isolating myself to work harder was not the
EP.76: Pricing From Power, Not Panic: What Most Entrepreneurs Get Wrong | The Ambitious Podcast
In this episode of Ambitious, I discuss the critical signs that your pricing strategy might be broken, leading to burnout and lack of growth. With over 70% of service-based businesses undercharging for their offers, I explore the detrimental effects this has on scaling your business and personal well-being. We talk through seven common pricing mistakes and dive into a six-part framework designed t
EP.75: The Truth About High-Functioning Anxiety, Trauma, and Entrepreneurship | The Ambitious Podcast
In this episode of Ambitious, I am joined by the incredible Stephanie, a speaker and coach who specializes in helping people navigate trauma, addiction, and mental health. We discuss how unresolved trauma from the past can manifest as anxiety and depression, and the role of social media in perpetuating these mental health challenges. Stephanie shares her personal journey with trauma and addiction,
EP.74: How to Build a Signature Framework That Connects, Converts, and Sets You Apart | The Ambitious Podcast
In this episode of Ambitious, we explore the power of creating a signature framework for your service-based business. Discover why relying on your personal brand isn't scalable and how a clear, repeatable, and differentiated process can eliminate buyer confusion, enhance marketing, streamline delivery, and set you apart as a thought leader. We also share practical steps to create your custom frame
EP.73: Beyond the Bio: Craft a Brand Story That Resonates | The Ambitious Podcast
In this episode of Ambitious, we uncover why many brands fail to make a lasting impression - they don't make people feel anything. Learn how developing a powerful brand story can help bypass logistical resistance and forge emotional connections with your audience. Using Donald Miller's seven-part story brand framework, I guide you through the importance of defining your character, addressing their
EP.72: Outgrowing Your Comfort Zone Hurts w/ Taylor Nardone | The Ambitious Podcast
In this episode of Ambitious, I sit down with the incredible Taylor Nardone to discuss overcoming imposter syndrome, dealing with the fear of failure and success, and embracing your worth. Taylor, a mentor, creative, and guide, shares his powerful insights on how to enjoy the entrepreneurial journey, build emotional safety, and stay aligned with your true self. We dig deep into why slowing down do
EP.71: How to Know What Stage of Entrepreneurship You’re ACTUALLY In (and How to Grow Out of It)| The Ambitious Podcast
In this episode of Ambitious, I explore the five stages of entrepreneurial identity: the Dreamer, the Explorer, the Builder, the Leader, and the Legacy Maker. I share personal stories and insights to help you identify which stage you're in and what you need to focus on to level up. Whether you're just starting with big ideas or you're managing a rapidly growing business, this episode provides valu
EP.70: Are You Playing Small? 7 Signs You’re Holding Yourself Back in Life and Business | The Ambitious Podcast
In this episode of Ambitious, we tackle an issue that many women entrepreneurs face: playing small in business and life. Inspired by real conversations and personal experiences, we discuss the symptoms of playing small, the psychological roots behind it, and the crucial questions to help you reflect on your patterns. Learn about recognizing behaviors holding you back, identifying deep-rooted fears
EP.69: The SECRET Shifts High-Achieving Women Need to Cut Through Noise & Build Momentum w/ Tomasha Suber | The Ambitious Podcast
In this episode of Ambitious, I'm joined by the incredible Tomasha Suber, a strategic leadership coach who helps women build sustainable, profitable businesses without sacrificing their personal wellbeing. We dive deep into the emotional challenges of scaling a business, the importance of aligning business growth with personal values, and why CEOs often struggle with delegation. From the differenc
EP.68: Social Proof BOOSTS Sales by 270% (And Most People Still Don’t Do It) | The Ambitious Podcast
In this episode of Ambitious, I explore the true essence and immense power of social proof in marketing and business growth. We'll discuss why successful social proof is about showcasing transformation, overcoming doubts, fears, and resistances. Diving into the psychology behind social proof, I break down its five core principles including herd behavior, authority bias, the liking bias, cognitive
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