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Own Your Firm

AJ Zepeda & Logan Graf 5 Episodes Oct 9, 2026

Own Your Firm is a podcast hosted by AJ Zepeda and Logan Graf, two experienced firm owners who share their journeys of running their own businesses. Each episode offers stories, thoughts, and insights from their firsthand experience as entrepreneurs. The show aims to help other firm owners navigate challenges and grow their companies one step at a time. Through candid conversations, AJ and Logan provide practical perspectives on ownership, management, and building a firm.

Episodes

Own Your Firm Episode 6: Pricing Questions Oct 9, 2026 1683 Send us Fan MailEpisode 6: Firm Acquisition News and How to Price One-Time Consult CallsIn episode six, the hosts note an upgrade to AJ’s microphone and discuss launching the podcast on YouTube, early download/view metrics, and a weekly release plan. They cover an industry update: Brandon Hall’s acquisition of Tooth and Coin, a dental-focused accounting firm where one host previously worked, descr

Own Your Firm Episode 5: When Clients Choose AI Over Your Firm Oct 1, 2026 2059 Send us Fan MailLogan Graf and AJ Zepeda kick things off with their latest random finds — a camera robot that follows you around and a metal smart business card — before diving into the main topic: Logan's viral LinkedIn post about losing an $8,000 accounting engagement because a prospect wanted to use AI to do their own bookkeeping cleanup. They break down the proposal details, why the clean

Own Your Firm Episode 4: Our Revenue Goals Sep 24, 2026 2140 Send us Fan MailHow Much Should Your Accounting Firm Make? Hitting $200K–$250K Take-HomeLogan and AJ discuss money goals for accounting firm owners on the Own Your Firm podcast, starting with their early-career earnings. They note entry-level public accounting pay has risen to roughly $75K–$84K. AJ’s target is $250K personal income for retirement contributions, lower stress, travel, and increased

Own your Firm Episode 3: Who is Logan Graf? Sep 17, 2026 1398 Send us Fan MailLogan Graff’s Origin Story: From UIL Accounting to Launching a Virtual Tax FirmLogan Graff and AJ Zepeda introduce an episode of the Own Your Firm podcast focused on Logan, briefly discuss possibly attending QuickBooks Connect, and joke about doing a live podcast from the beach. Logan shares personal background (living in Austin, married 12 years, three daughters), interests (a 196

Own Your Firm Episode 2: Who is AJ Zepeda? Sep 17, 2026 1533 Send us Fan MailAJ Zepeda and Logan Graf introduce the new Own Your Firm podcast and begin by sharing AJ’s background. AJ describes himself as a quirky, tattooed accountant, a father of three, churchgoer, HYROX athlete, and Rivian owner. He explains his firm today: a tech-forward, client-focused practice with seven employees, three partners (including a tax partner), about $500K in annual sales, a

Own Your Firm Episode 1 Sep 8, 2026 1270 Send us Fan MailOwn Your Firm: Why We’re Starting This Podcast and What to ExpectAJ and Logan announce their new podcast, “Own Your Firm,” created as scheduled “bro time” and a space to discuss how firm owners can build businesses that don’t lead to burnout. They explain the title’s inspiration and aim to help accountants become better business owners, noting industry trends like consolidation, ac

Own Your Firm

Episodes

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